{"id":23011,"date":"2025-06-02T03:00:28","date_gmt":"2025-06-02T03:00:28","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=23011"},"modified":"2025-12-22T05:27:21","modified_gmt":"2025-12-22T05:27:21","slug":"email-deliverability-metrics","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/email-deliverability-metrics\/","title":{"rendered":"Top Email Deliverability Metrics to Monitor in 2026"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Email-Deliverability-Metrics-TOC\"><strong class=\"Email-Deliverability-Metrics-TOC\"><span class=\"toc_number toc_depth_1\">1<\/span> \n    \nEmail Deliverability Metrics: TOC\n    \n  <\/strong><\/a><\/li><li><a href=\"#What-are-Email-Deliverability-Metrics\"><strong class=\"What-are-Email-Deliverability-Metrics\"><span class=\"toc_number toc_depth_1\">2<\/span> What are Email Deliverability Metrics?<\/strong><\/a><\/li><li><a href=\"#8-Email-Deliverability-Metrics-You-Need-to-Monitor-for-High-Inbox-Placement\"><strong class=\"8-Email-Deliverability-Metrics-You-Need-to-Monitor-for-High-Inbox-Placement\"><span class=\"toc_number toc_depth_1\">3<\/span> 8 Email Deliverability Metrics You Need to Monitor for High Inbox Placement<\/strong><\/a><ul><li><a href=\"#1-Spam-Rate\"><strong class=\"1-Spam-Rate\"><span class=\"toc_number toc_depth_2\">3.1<\/span> 1. Spam Rate<\/strong><\/a><\/li><li><a href=\"#2-Spam-Complaint-Rate\"><strong class=\"2-Spam-Complaint-Rate\"><span class=\"toc_number toc_depth_2\">3.2<\/span> 2. Spam Complaint Rate<\/strong><\/a><\/li><li><a href=\"#3-Bounce-Rate\"><strong class=\"3-Bounce-Rate\"><span class=\"toc_number toc_depth_2\">3.3<\/span> 3. Bounce Rate<\/strong><\/a><\/li><li><a href=\"#4-IP-and-Domain-Reputation\"><strong class=\"4-IP-and-Domain-Reputation\"><span class=\"toc_number toc_depth_2\">3.4<\/span> 4. IP and Domain Reputation<\/strong><\/a><\/li><li><a href=\"#5-Authentication-Status\"><strong class=\"5-Authentication-Status\"><span class=\"toc_number toc_depth_2\">3.5<\/span> 5. Authentication Status<\/strong><\/a><\/li><li><a href=\"#6-Delivery-Rate\"><strong class=\"6-Delivery-Rate\"><span class=\"toc_number toc_depth_2\">3.6<\/span> 6. Delivery Rate<\/strong><\/a><\/li><li><a href=\"#7-Engagement-Metrics-That-Are-Important-to-Maintain-High-Deliverability\"><strong class=\"7-Engagement-Metrics-That-Are-Important-to-Maintain-High-Deliverability\"><span class=\"toc_number toc_depth_2\">3.7<\/span> 7. Engagement Metrics That Are Important to Maintain High Deliverability<\/strong><\/a><\/li><li><a href=\"#8-Unsubscribe-Rate\"><strong class=\"8-Unsubscribe-Rate\"><span class=\"toc_number toc_depth_2\">3.8<\/span> 8. Unsubscribe Rate<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Tools-to-Help-You-Track-Email-Deliverability-Metrics\"><strong class=\"Tools-to-Help-You-Track-Email-Deliverability-Metrics\"><span class=\"toc_number toc_depth_1\">4<\/span> Tools to Help You Track Email Deliverability Metrics<\/strong><\/a><ul><li><a href=\"#1-Saleshandy\"><strong class=\"1-Saleshandy\"><span class=\"toc_number toc_depth_2\">4.1<\/span> 1. Saleshandy<\/strong><\/a><\/li><li><a href=\"#2-Google-Postmaster-Tools\"><strong class=\"2-Google-Postmaster-Tools\"><span class=\"toc_number toc_depth_2\">4.2<\/span> 2. Google Postmaster Tools<\/strong><\/a><\/li><li><a href=\"#3-Smart-Network-Data-Services-SNDS\"><strong class=\"3-Smart-Network-Data-Services-SNDS\"><span class=\"toc_number toc_depth_2\">4.3<\/span> 3. Smart Network Data Services (SNDS)<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-to-Increase-Email-Deliverability-Best-Practices\"><strong class=\"How-to-Increase-Email-Deliverability-Best-Practices\"><span class=\"toc_number toc_depth_1\">5<\/span> How to Increase Email Deliverability: Best Practices<\/strong><\/a><ul><li><a href=\"#1-Switch-to-a-Dedicated-IP-Address\"><strong class=\"1-Switch-to-a-Dedicated-IP-Address\"><span class=\"toc_number toc_depth_2\">5.1<\/span> 1. Switch to a Dedicated IP Address<\/strong><\/a><\/li><li><a href=\"#2-Authenticate-Your-Email-Domain\"><strong class=\"2-Authenticate-Your-Email-Domain\"><span class=\"toc_number toc_depth_2\">5.2<\/span> 2. Authenticate Your Email Domain<\/strong><\/a><\/li><li><a href=\"#3-Clean-Your-Email-List\"><strong class=\"3-Clean-Your-Email-List\"><span class=\"toc_number toc_depth_2\">5.3<\/span> 3. Clean Your Email List<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Monitor-Deliverability-and-Land-More-in-Inboxes\"><strong class=\"Monitor-Deliverability-and-Land-More-in-Inboxes\"><span class=\"toc_number toc_depth_1\">6<\/span> Monitor Deliverability and Land More in Inboxes!<\/strong><\/a><\/li><li><a href=\"#Email-Deliverability-Metrics-FAQs\"><strong class=\"Email-Deliverability-Metrics-FAQs\"><span class=\"toc_number toc_depth_1\">7<\/span> Email Deliverability Metrics: FAQs<\/strong><\/a><ul><li><a href=\"#1-How-do-you-measure-email-deliverability\"><strong class=\"1-How-do-you-measure-email-deliverability\"><span class=\"toc_number toc_depth_2\">7.1<\/span> 1. How do you measure email deliverability?<\/strong><\/a><\/li><li><a href=\"#2-What-is-a-good-email-deliverability-rate\"><strong class=\"2-What-is-a-good-email-deliverability-rate\"><span class=\"toc_number toc_depth_2\">7.2<\/span> 2. What is a good email deliverability rate?<\/strong><\/a><\/li><li><a href=\"#3-How-to-achieve-a-high-email-deliverability-rate-for-emails\"><strong class=\"3-How-to-achieve-a-high-email-deliverability-rate-for-emails\"><span class=\"toc_number toc_depth_2\">7.3<\/span> 3. How to achieve a high email deliverability rate for emails?<\/strong><\/a><\/li><li><a href=\"#4-What-to-do-if-your-email-deliverability-rate-drops\"><strong class=\"4-What-to-do-if-your-email-deliverability-rate-drops\"><span class=\"toc_number toc_depth_2\">7.4<\/span> 4. What to do if your email deliverability rate drops?<\/strong><\/a><\/li><li><a href=\"#5-Why-Does-Email-Deliverability-Matter\"><strong class=\"5-Why-Does-Email-Deliverability-Matter\"><span class=\"toc_number toc_depth_2\">7.5<\/span> 5. Why Does Email Deliverability Matter?<\/strong><\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p>If email is your go-to strategy for lead generation or customer engagement, deliverability is everything.<\/p>\n\n\n\n<p>Because if your emails don\u2019t reach the inbox, it\u2019s as good as not sending them at all.<\/p>\n\n\n\n<p>No opens. No clicks. No replies. Just wasted effort!<\/p>\n\n\n\n<p>And yet, most people don\u2019t realize the <strong>problem lies in deliverability<\/strong>.<\/p>\n\n\n\n<p>They keep changing small things \u2014 without checking the email deliverability metrics that actually determine inbox placement.<\/p>\n\n\n\n<p>That\u2019s what this blog will help you fix!<\/p>\n\n\n\n<p>I will walk you through the <strong>8 most important email deliverability metrics<\/strong> you should be tracking for high inbox placement.<\/p>\n\n\n\n<p>Jump in and check them out!<\/p>\n\n\n\n<div style=\"padding-left: 20px;padding-right: 15px;\/* padding-top: 5px; *\/\/* padding-bottom: 5px; *\/border-radius: 10px;border: 2px solid #1D4ED8; background: #e7f0fd; margin-top: 45px;\">\n    <h2 style=\"margin: 0px auto 5px!important;\"><span id=\"Email-Deliverability-Metrics-TOC\">\n    <span id=\"toc\" style=\"background: #1D4ED8;color: #fff;padding: 6px 10px 7px 10px;\/* border-radius: 10px; *\/border-radius: 0px 0px 10px 10px;font-size: 22px;\">\nEmail Deliverability Metrics: TOC\n    <\/span>\n  <\/span><\/h2>\n    <ul class=\"wp-block-list\">\n        <li><a href=\"#What-are-Email-Deliverability-Metrics\">What are Email Deliverability Metrics?<\/a><\/li>\n        <li><a href=\"#8-Email-Deliverability-Metrics-You-Need-to-Monitor-for-High-Inbox-Placement\">8 Email Deliverability Metrics You Need to Monitor in 2026<\/a><\/li>\n        <li><a href=\"#Tools-to-Help-You-Track-Email-Deliverability-Metrics\">Tools to Help You Track Email Deliverability Metrics<\/a><\/li>\n        <li><a href=\"#How-to-Increase-Email-Deliverability-Best-Practices\">How to Increase Email Deliverability: Best Practices<\/a><\/li>\n        <li><a href=\"#Monitor-Deliverability-and-Land-More-in-Inboxes\">Monitor Deliverability and Land More in Inboxes!<\/a><\/li>\n        <li><a href=\"#Email-Deliverability-Metrics-FAQs\">Email Deliverability Metrics: FAQs<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What-are-Email-Deliverability-Metrics\">What are Email Deliverability Metrics?<\/span><\/h2>\n\n\n\n<p>Email deliverability metrics are <strong>signals that give you insights<\/strong> into how mailbox providers are judging your emails \u2014 and how likely they are to land in the inbox.<\/p>\n\n\n\n<p>They don\u2019t tell you exactly where each email ends up.<\/p>\n\n\n\n<p>But they show what\u2019s affecting your inbox placement \u2014 for better or worse.<\/p>\n\n\n\n<p>The major benefit of tracking these metrics:<\/p>\n\n\n\n<p><strong><em>You can catch problems early, fix them quickly, and protect your sender reputation before it hurts your results.<\/em><\/strong><\/p>\n\n\n\n<p><strong>Important:<\/strong><\/p>\n\n\n\n<p>Email Delivery is different from Email Deliverability!<\/p>\n\n\n\n<p>Many people think they are one and the same, but they\u2019re different.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email Delivery means your email was successfully <strong>accepted by the recipient\u2019s server<\/strong> and placed in their mailbox.<\/li>\n\n\n\n<li>Email Deliverability refers to <strong>where it ends up<\/strong> \u2014 inbox, spam, or another folder.<\/li>\n<\/ul>\n\n\n\n<p>Just because an email is delivered doesn\u2019t mean it\u2019s actually reaching the inbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-Email-Deliverability-Metrics-You-Need-to-Monitor-for-High-Inbox-Placement\"><span id=\"8-Email-Deliverability-Metrics-You-Need-to-Monitor-for-High-Inbox-Placement\">8 Email Deliverability Metrics You Need to Monitor for High Inbox Placement<\/span><\/h2>\n\n\n\n<p>In this section, I\u2019ll walk you through all the important email deliverability metrics you should monitor to find out whether and why your emails are consistently landing in inboxes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Spam-Rate\">Spam Rate<\/a><\/li>\n\n\n\n<li><a href=\"#2-Spam-Complaint-Rate\">Spam Complaint Rate<\/a><\/li>\n\n\n\n<li><a href=\"#3-Bounce-Rate\">Bounce Rate<\/a><\/li>\n\n\n\n<li><a href=\"#4-IP-and-Domain-Reputation\">IP and Domain Reputation<\/a><\/li>\n\n\n\n<li><a href=\"#5-Authentication-Status\">Authentication Status<\/a><\/li>\n\n\n\n<li><a href=\"#6-Delivery-Rate\">Delivery Rate<\/a><\/li>\n\n\n\n<li><a href=\"#7-Engagement-Metrics-That-Are-Important-to-Maintain-High-Deliverability\">Engagement Rate<\/a><\/li>\n\n\n\n<li><a href=\"#8-Unsubscribe-Rate\">Unsubscribe Rate<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-Spam-Rate\"><span id=\"1-Spam-Rate\">1. Spam Rate<\/span><\/h3>\n\n\n\n<p>Spam rate is the percentage of your sent emails that end up in recipients&#8217; spam folders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why Spam Rate Matters<\/h4>\n\n\n\n<p>An increase in spam rate tells you that Email Service Providers (ESPs \u2014 Gmail, Microsoft, Yahoo, etc.) see your emails as suspicious or low quality.<\/p>\n\n\n\n<p>If your spam rate keeps increasing, it can eventually damage your sender reputation and end in your domains getting blacklisted.<\/p>\n\n\n\n<p>According to Google\u2019s Guidelines, you should keep <a href=\"https:\/\/support.google.com\/a\/answer\/81126?sjid=7297763406515414439-NC&amp;visit_id=638841963340103219-4023858320&amp;rd=1#spam-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">spam rate below 0.1%<\/a>, and ideally well under 0.03%, to maintain a high sender reputation and avoid being filtered into spam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Fix the Spam Rate<\/h4>\n\n\n\n<p>If your spam rate is climbing, it\u2019s a sign that something in your sending setup or content is raising red flags.<\/p>\n\n\n\n<p>Here are a few quick ways to bring it under control:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reach out to a relevant and well-defined audience.<\/li>\n\n\n\n<li>Warm up your email account before starting outreach.<\/li>\n\n\n\n<li>Avoid spammy words, misleading subject lines, and messy formatting.<\/li>\n\n\n\n<li>Add a visible unsubscribe link in every email.<\/li>\n\n\n\n<li>Set up SPF, DKIM, and DMARC authentication.<\/li>\n<\/ul>\n\n\n\n<p>If you want to know the in-depth process, read: <a href=\"https:\/\/www.saleshandy.com\/blog\/avoid-spam-filters\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Avoid Spam Filters?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-Spam-Complaint-Rate\"><span id=\"2-Spam-Complaint-Rate\">2. Spam Complaint Rate<\/span><\/h3>\n\n\n\n<p>While it sounds similar to spam rate, spam complaint rate is a different metric.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spam rate measures how many emails go straight to the junk folder.<\/li>\n\n\n\n<li>Spam complaint rate tracks how many recipients manually mark your email as spam \u2014 meaning it reached their inbox, but they didn\u2019t want it there.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Why Spam Complaint Rate Matters<\/h4>\n\n\n\n<p>This is a <strong><em>strong signal to ESPs that your emails are unwanted<\/em><\/strong> by recipients.<\/p>\n\n\n\n<p>Even a small number of complaints can hurt your sender reputation and lead to more emails being filtered into spam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Fix the Spam Complaint Rate<\/h4>\n\n\n\n<p>A high complaint rate often means your emails feel irrelevant, too frequent, or pushy to recipients.<\/p>\n\n\n\n<p>Here are a few ways to reduce it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use double opt-in for marketing emails.<\/li>\n\n\n\n<li>Include a clear unsubscribe link in every email.<\/li>\n\n\n\n<li>Send relevant content tailored to each audience segment.<\/li>\n\n\n\n<li>Build targeted email lists using trusted B2B lead finder tools.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Bounce-Rate\">3. Bounce Rate<\/span><\/h3>\n\n\n\n<p>Bounce rate is the percentage of emails that were sent but couldn\u2019t be delivered to the recipients\u2019 email servers.<\/p>\n\n\n\n<p>There are two types of bounces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soft bounce<\/strong> \u2013 Temporary failure (e.g. full inbox, server issue)<\/li>\n\n\n\n<li><strong>Hard bounce<\/strong> \u2013 Permanent failure (e.g. invalid email address, non-existent domain)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Why the Bounce Rate Matters<\/h4>\n\n\n\n<p>A high bounce rate is a red flag for mailbox providers.<\/p>\n\n\n\n<p>It signals poor list hygiene or shady sending practices, which can lead to lower deliverability or your domain being throttled or blacklisted.<\/p>\n\n\n\n<p><strong>A bounce rate of 0.3% or less<\/strong>. Anything more, and your email deliverability could take a hit!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Minimize Email Bounce Rate<\/h4>\n\n\n\n<p>To ensure that your emails are always delivered, you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comply with the ESP\u2019s daily sending limits.<\/li>\n\n\n\n<li>Periodically clean your email lists to remove invalid or outdated email addresses.<\/li>\n\n\n\n<li>Build lists with verified email addresses through trusted B2B data vendors.<\/li>\n<\/ul>\n\n\n\n<p>Want a deeper dive?<br>Read: <a href=\"https:\/\/www.saleshandy.com\/blog\/email-bounce-back\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Your Emails Bounce Back &amp; How to Prevent It<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-IP-and-Domain-Reputation\">4. IP and Domain Reputation<\/span><\/h3>\n\n\n\n<p>IP and domain reputation are qualitative metrics that tell you whether ESPs consider you a trustworthy source of email communication.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why IP and Domain Reputation Matter<\/h4>\n\n\n\n<p>Both of them have a huge impact on email deliverability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With a high IP &amp; domain reputation, most of your emails will make it to inboxes.<\/li>\n\n\n\n<li>A poor IP or domain reputation could result in a high spam rate even if your email doesn\u2019t have spammy content, links, or attachments!<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How to Fix IP and Domain Reputation?<\/h4>\n\n\n\n<p>Here are some steps I recommend taking to ensure that you have a high IP and domain reputation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Switch to a dedicated IP address.<\/li>\n\n\n\n<li>Set up and verify your DNS records.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saleshandy.com\/blog\/warm-up-email-domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warm up your domain<\/a> using an automated tool like TrulyInbox.<\/li>\n\n\n\n<li>Use secondary domains to protect your primary domain\u2019s reputation.<\/li>\n<\/ul>\n\n\n\n<p>Read my blog on <a href=\"https:\/\/www.saleshandy.com\/blog\/domain-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Domain Reputation \u2013 How To Check &amp; Improve It<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Authentication-Status\">5. Authentication Status<\/span><\/h3>\n\n\n\n<p>Authentication status refers to whether your emails pass key technical checks that prove you&#8217;re a legitimate sender.<\/p>\n\n\n\n<p>The main authentication protocols include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPF (Sender Policy Framework)<\/li>\n\n\n\n<li>DKIM (DomainKeys Identified Mail)<\/li>\n\n\n\n<li>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Why Email Authentication Matters<\/h4>\n\n\n\n<p>Without proper authentication, mailbox providers may treat your emails as suspicious or potentially spoofed \u2014 increasing the chances of being flagged as spam or rejected outright.<\/p>\n\n\n\n<p>Every major ESP, including Google, Outlook, and Yahoo, introduced email authentication requirements for bulk senders and cold emailers.<\/p>\n\n\n\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/www.saleshandy.com\/blog\/gmail-sending-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gmail\u2019s 2024 Sending Guidelines: What You Need to Know<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Set Up Email Authentication Records:<\/h4>\n\n\n\n<p>While setting up email authentication might sound challenging, it\u2019s actually quite simple:<\/p>\n\n\n\n<p>Check out these video guides that walk you through how to set up <a href=\"https:\/\/www.youtube.com\/watch?v=EvZE4FEzF6Q\">SPF<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=dI0T4Oms9xc\">DKIM<\/a>, and <a href=\"https:\/\/www.youtube.com\/watch?v=hUphNel6LEM\">DMARC<\/a> records!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-Delivery-Rate\">6. Delivery Rate<\/span><\/h3>\n\n\n\n<p>Delivery rate is the percentage of emails that were successfully accepted by recipients&#8217; servers out of the total emails you sent.<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Basically,<em><strong>&nbsp;how many emails you sent landed somewhere in your recipient&#8217;s mailbox<\/strong><\/em>.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why the Email Delivery Rate Matters<\/h4>\n\n\n\n<p>A low delivery rate means a large chunk of your emails aren\u2019t even reaching recipients&#8217; mailboxes.<\/p>\n\n\n\n<p>This could be due to invalid email addresses, blocked IPs, or issues with your sender domain.<\/p>\n\n\n\n<p>Consistently low delivery rates hurt your sender reputation and reduce the chances of future emails being accepted.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Fix the Email Delivery Rate<\/h4>\n\n\n\n<p>Here are some steps you can take to ensure a high email delivery rate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clean your email lists to remove invalid or outdated email addresses.<\/li>\n\n\n\n<li>Avoid violating the daily sending limit set by your ESP.<\/li>\n\n\n\n<li>Authenticate your email domain.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-Engagement-Metrics-That-Are-Important-to-Maintain-High-Deliverability\">7. Engagement Metrics That Are Important to Maintain High Deliverability<\/span><\/h3>\n\n\n\n<p>Till now, we\u2019ve discussed metrics that have a direct link with email deliverability: in other words, factors that directly affect your inbox placement rate.&nbsp;<\/p>\n\n\n\n<p>However, there are some metrics that can also have a huge impact on your deliverability. These include engagement metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open Rate<\/strong>: The number of emails you sent that your recipients opened.<\/li>\n\n\n\n<li><strong>Reply Rate<\/strong>: The percentage of emails that received a reply.<\/li>\n\n\n\n<li><strong>Click-through Rate<\/strong>: The number of emails that resulted in the recipient clicking on any of the links you\u2019d included.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ve included the engagement metrics separately because you need an email deliverability platform like Saleshandy to measure them.<\/p>\n\n\n\n<p>In other words, you can\u2019t measure them through Google or Outlook Postmaster Tools.<\/p>\n\n\n\n<p>But I highly recommend measuring and tracking them to get a holistic view of your email deliverability!<\/p>\n\n\n\n<p>After all, the rate at which your recipients engage with your emails will tell the ESP whether your emails are relevant to them. And this will, in turn, affect your email deliverability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"8-Unsubscribe-Rate\">8. Unsubscribe Rate<\/span><\/h3>\n\n\n\n<p>Unsubscribe rate is the percentage of recipients who click the \u201cunsubscribe\u201d link in your email.<\/p>\n\n\n\n<p>Basically, they don\u2019t want your emails anymore.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why the Unsubscribe Rate Matters<\/h4>\n\n\n\n<p>A high unsubscribe rate doesn\u2019t directly affect deliverability the way spam complaints do, but it\u2019s a warning sign that your content isn\u2019t meeting expectations.<\/p>\n\n\n\n<p>If ignored, it can lead to a cascading effect \u2014 lower engagement, reduced sender reputation, and eventually, more emails landing in spam or being ignored altogether.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Minimize the Unsubscribe Rate?<\/h4>\n\n\n\n<p>If your unsubscribe rate is rising, it usually means your emails are missing the mark \u2014 either in timing, content, or relevance.<\/p>\n\n\n\n<p>Here\u2019s how to reduce it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write like a real person, not a template.<\/li>\n\n\n\n<li>Personalize your emails with details that show you\u2019ve done your homework.<\/li>\n\n\n\n<li>Offer something useful or relevant, not just a pitch.<\/li>\n\n\n\n<li>Don\u2019t overdo the follow-ups \u2014 give people space.<\/li>\n\n\n\n<li>Make the opt-out process easy and non-intrusive.<\/li>\n\n\n\n<li>Avoid bait-and-switch subject lines \u2014 stay aligned with your content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tools-to-Help-You-Track-Email-Deliverability-Metrics\"><span id=\"Tools-to-Help-You-Track-Email-Deliverability-Metrics\">Tools to Help You Track Email Deliverability Metrics<\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve explored the most critical email deliverability metrics you should monitor for better inbox placement, let\u2019s look at some tools that can help you with the task:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Saleshandy\">Saleshandy<\/a><\/li>\n\n\n\n<li><a href=\"#2-Google-Postmaster-Tools\">Google Postmaster Tools<\/a><\/li>\n\n\n\n<li><a href=\"#3-Smart-Network-Data-Services-SNDS\">Smart Network Data Services (SNDS)<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Saleshandy\">1. Saleshandy<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a> is an AI-assisted cold email automation platform that allows you to keep track of your deliverability metrics as well as have features to improve them.<\/p>\n\n\n\n<p>You can keep track of metrics like:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Email authentication status (SPF, DKIM and SMARC).<\/li>\n\n\n\n<li>MX Records verification.<\/li>\n\n\n\n<li>Bounce rate.<\/li>\n\n\n\n<li>Blacklist placement by tracking 35+ ESP blacklists.<\/li>\n\n\n\n<li>Engagement metrics like open, reply, and click-through rates.<\/li>\n<\/ol>\n\n\n\n<p>Also, you get an <a href=\"https:\/\/www.saleshandy.com\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">entire deliverability stack<\/a> that includes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sequence Score<\/li>\n\n\n\n<li>Bounce Guard<\/li>\n\n\n\n<li>Email Warm-up<\/li>\n\n\n\n<li>Sender rotation, and more<\/li>\n<\/ol>\n\n\n\n<p>So, if you want to use just one tool to track deliverability metrics and boost inbox placement, Saleshandy might be the one for you!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Google-Postmaster-Tools\">2. Google Postmaster Tools<\/span><\/h3>\n\n\n\n<p>Google\u2019s native <a href=\"https:\/\/postmaster.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Postmaster Tools<\/a> is a free-to-use platform that helps you monitor all the important metrics we\u2019ve explored above.<\/p>\n\n\n\n<p>One reason I like Postmaster Tools is that it helps you visualize email deliverability metrics through simple graphs.<\/p>\n\n\n\n<p>Here are some of the metrics it helps you track:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email authentication status<\/li>\n\n\n\n<li>TLS encryption rate<\/li>\n\n\n\n<li>Bounce rate<\/li>\n\n\n\n<li>Spam rate<\/li>\n<\/ul>\n\n\n\n<p>Plus, I\u2019ve also noticed that Google has recently revamped the Postmaster Tools interface to align with its Workspace interface.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-Smart-Network-Data-Services-SNDS\"><span id=\"3-Smart-Network-Data-Services-SNDS\">3. Smart Network Data Services (SNDS)<\/span><\/h3>\n\n\n\n<p>The last tool on my list is <a href=\"https:\/\/outlook.com\/Postmaster\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outlook\u2019s Smart Network Data Services (SNDS)<\/a>. It\u2019s Microsoft\u2019s equivalent of Google\u2019s Postmaster Tools, and offers similar tracking services.<\/p>\n\n\n\n<p>So, if you use Outlook as your primary ESP, you can use SNDS to track your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spam rate<\/li>\n\n\n\n<li>Email authentication status<\/li>\n\n\n\n<li>IP and domain reputation<\/li>\n\n\n\n<li>Bounce rate (via \u201cdelivery errors\u201d)<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip<\/strong>: Check out this list of <a href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">email deliverability tools<\/a> that can help you track your open rate, click-through rate, and reply rate!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-to-Increase-Email-Deliverability-Best-Practices\"><span id=\"How-to-Increase-Email-Deliverability-Best-Practices\">How to Increase Email Deliverability: Best Practices<\/span><\/h2>\n\n\n\n<p>Measuring email deliverability metrics is one thing. But using the deliverability data to improve inbox placement?<\/p>\n\n\n\n<p>That\u2019s quite another!<\/p>\n\n\n\n<p>In this section, I\u2019ll briefly walk you through three ways you can <strong>improve your email deliverability rate<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Switch-to-a-Dedicated-IP-Address\">Switch to a Dedicated IP Address<\/a><\/li>\n\n\n\n<li><a href=\"#2-Authenticate-Your-Email-Domain\">Authenticate Your Email Domain<\/a><\/li>\n\n\n\n<li><a href=\"#3-Clean-Your-Email-List\">Clean Your Email List<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Switch-to-a-Dedicated-IP-Address\">1. Switch to a Dedicated IP Address<\/span><\/h3>\n\n\n\n<p>Your email deliverability rate can often take a hit just because you\u2019re using a shared IP address.<\/p>\n\n\n\n<p>This is usually because your ESP has noticed suspicious behavior from different users using the shared IP address. One consequence is a drop in IP reputation, which can also lower your email deliverability rate.<\/p>\n\n\n\n<p>However, you can easily eliminate this problem by switching to a dedicated IP address, giving you complete control over your email ecosystem!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Authenticate-Your-Email-Domain\">2. Authenticate Your Email Domain<\/span><\/h3>\n\n\n\n<p>If you\u2019re a bulk sender or plan to send more than 5,000 emails, you must authenticate your email domain.<\/p>\n\n\n\n<p>As we\u2019ve seen, this is more than a best practice\u2014<strong>it is a compliance requirement<\/strong> that most ESPs have implemented for bulk senders.<\/p>\n\n\n\n<p>There are three main authentication protocols you need to set up:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SPF<\/strong>: Sender Policy Framework<\/li>\n\n\n\n<li><strong>DKIM<\/strong>: Domain-Keys Identified Mail<\/li>\n\n\n\n<li><strong>DMARC<\/strong>: Domain-based Message Authentication, Reporting and Conformance<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip<\/strong>: Here\u2019s a guide that\u2019ll help you set up your <a href=\"https:\/\/www.saleshandy.com\/blog\/spf-dkim-record\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPF, DKIM, and DMARC<\/a> authentication records.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Clean-Your-Email-List\">3. Clean Your Email List<\/span><\/h3>\n\n\n\n<p><strong>If you\u2019re working with a large email list <\/strong>with thousands of addresses, it can easily contain invalid or outdated email addresses. And these can lead to high bounce rates!<\/p>\n\n\n\n<p>To overcome this problem, I highly recommend cleaning your records before launching a cold email campaign.<\/p>\n\n\n\n<p>Another way to solve this problem is to always <strong>buy email lists from reputable or verified B2B email data vendors<\/strong>. These vendors will allow you to obtain verified email addresses that lead to minimal hard bounces!<\/p>\n\n\n\n<p>While these three best practices can help you improve your inbox placement, I also suggest exploring this comprehensive guide on how to <a href=\"https:\/\/www.saleshandy.com\/blog\/improve-email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve email deliverability<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Monitor-Deliverability-and-Land-More-in-Inboxes\"><span id=\"Monitor-Deliverability-and-Land-More-in-Inboxes\">Monitor Deliverability and Land More in Inboxes!<\/span><\/h2>\n\n\n\n<p>Through this blog, I\u2019ve walked you through the best email deliverability metrics you can track to measure the overall performance of your email ecosystem.<\/p>\n\n\n\n<p>Now, all that you have to do is find the right tool, track email deliverability metrics, and unlock a high inbox placement rate!<\/p>\n\n\n\n<p>So, if you\u2019re looking for <strong>one tool that can help you monitor all important metrics and improve your email deliverability rate<\/strong>, I suggest using <a href=\"https:\/\/my.saleshandy.com\/signup?utm_source=emaildeliverabilitymetricssignup&amp;utm_medium=blog&amp;utm_campaign=optinmonstercta\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a>!<\/p>\n\n\n\n<p>It\u2019ll help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launch highly effective cold email campaigns.<\/li>\n\n\n\n<li>Track their performance through email deliverability metrics.<\/li>\n\n\n\n<li>Give you helpful suggestions on how to improve email deliverability.<\/li>\n<\/ul>\n\n\n\n<p>Sign up, track email deliverability metrics, improve your sender reputation, and start landing in inboxes!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Email-Deliverability-Metrics-FAQs\"><span id=\"Email-Deliverability-Metrics-FAQs\">Email Deliverability Metrics: FAQs<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-How-do-you-measure-email-deliverability\">1. How do you measure email deliverability?<\/span><\/h3>\n\n\n\n<p>You cannot directly measure email deliverability as a single number. Instead, you track several indicators that together give you a clear picture of how well your emails are reaching inboxes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-What-is-a-good-email-deliverability-rate\">2. What is a good email deliverability rate?<\/span><\/h3>\n\n\n\n<p>A rate above 90% is considered a good email deliverability rate. Depending on the industry you\u2019re working in, your average email deliverability can be as high as 98% if you follow the best sending practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-How-to-achieve-a-high-email-deliverability-rate-for-emails\">3. How to achieve a high email deliverability rate for emails?<\/span><\/h3>\n\n\n\n<p>Here are some of the best practices that can help you achieve a high email deliverability rate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Switch to a dedicated IP address.<\/li>\n\n\n\n<li>Authenticate your email domain.<\/li>\n\n\n\n<li>Periodically update and clean your email lists.<\/li>\n\n\n\n<li>Don\u2019t use spammy language.<\/li>\n\n\n\n<li>Avoid using attachments or including links in emails.<\/li>\n\n\n\n<li>Include an unsubscribe link with your outreach emails.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-What-to-do-if-your-email-deliverability-rate-drops\">4. What to do if your email deliverability rate drops?<\/span><\/h3>\n\n\n\n<p>If you notice that your email deliverability is dropping, I recommend using automated email warmup. It will help you simulate human-link email sending behavior and boost your sender reputation. I also suggest running an <a href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability-audit\/\">email deliverability audit<\/a> to determine why your email deliverability is dropping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Why-Does-Email-Deliverability-Matter\">5. Why Does Email Deliverability Matter?<\/span><\/h3>\n\n\n\n<p>Email deliverability is the most important factor that shows you whether your emails are making it to your recipients\u2019 inboxes. With high email deliverability, you can consistently land in inboxes, engage with prospects, and generate leads. On the other hand, poor email deliverability can lead to your emails going to spam!<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"1. 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On the other hand, poor email deliverability can lead to your emails going to spam!\"\n    }\n  }]\n}\n<\/script>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Email Deliverability Metrics - Exit -->\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'sngcayochvmlf09qv6sm','campaigns');<\/script>\n\n\n\n<p> &nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 Email Deliverability Metrics: TOC 2 What are Email Deliverability Metrics?3 8 Email Deliverability Metrics You Need to Monitor for High Inbox Placement3.1 1. Spam Rate3.2 2. Spam Complaint Rate3.3 3. Bounce Rate3.4 4. IP and Domain Reputation3.5 5. Authentication Status3.6 6. Delivery Rate3.7 7. Engagement Metrics That Are Important to Maintain High Deliverability3.8 8. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":55386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[988],"tags":[182,1404,68,69,357],"class_list":["post-23011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub","tag-cold-email","tag-email-deliverability","tag-email-marketing","tag-sales","tag-saleshandy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Email Deliverability Metrics to Monitor in 2026 - SalesHandy<\/title>\n<meta name=\"description\" content=\"8 key email deliverability metrics that you must keep an eye on to help you achieve the desired results for your cold outreach campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Email Deliverability Metrics to Monitor in 2026 - 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