{"id":33976,"date":"2024-08-13T00:00:34","date_gmt":"2024-08-13T00:00:34","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=33976"},"modified":"2024-08-15T02:47:59","modified_gmt":"2024-08-15T02:47:59","slug":"perfect-cold-email-structure","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/perfect-cold-email-structure\/","title":{"rendered":"Perfect Cold Email Structure to 10X Replies"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Write-Catchy-Openings-to-Hook-the-Audience\"><strong class=\"Write-Catchy-Openings-to-Hook-the-Audience\"><span class=\"toc_number toc_depth_1\">1<\/span> Write Catchy Openings to Hook the Audience<\/strong><\/a><ul><li><a href=\"#The-subject-line\"><strong class=\"The-subject-line\"><span class=\"toc_number toc_depth_2\">1.1<\/span> The subject line<\/strong><\/a><\/li><li><a href=\"#The-pre-header\"><strong class=\"The-pre-header\"><span class=\"toc_number toc_depth_2\">1.2<\/span> The pre-header<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Choose-Hyper-Personalization-for-Intro\"><strong class=\"Choose-Hyper-Personalization-for-Intro\"><span class=\"toc_number toc_depth_1\">2<\/span> Choose Hyper-Personalization for Intro<\/strong><\/a><\/li><li><a href=\"#Draft-Your-Email-in-100-125-Words\"><strong class=\"Draft-Your-Email-in-100-125-Words\"><span class=\"toc_number toc_depth_1\">3<\/span> Draft Your Email in 100-125 Words<\/strong><\/a><ul><li><a href=\"#Keep-it-simple-and-direct\"><strong class=\"Keep-it-simple-and-direct\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Keep it simple and direct<\/strong><\/a><\/li><li><a href=\"#Making-use-of-humor\"><strong class=\"Making-use-of-humor\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Making use of humor<\/strong><\/a><\/li><li><a href=\"#Using-GIFs-in-follow-up-emails\"><strong class=\"Using-GIFs-in-follow-up-emails\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Using GIFs in follow-up emails<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Choose-the-Right-CTAs-to-Get-Clicks\"><strong class=\"Choose-the-Right-CTAs-to-Get-Clicks\"><span class=\"toc_number toc_depth_1\">4<\/span> Choose the Right CTAs to Get Clicks<\/strong><\/a><ul><li><a href=\"#A-simple-signature-to-bid-goodbye\"><strong class=\"A-simple-signature-to-bid-goodbye\"><span class=\"toc_number toc_depth_2\">4.1<\/span> A simple signature to bid goodbye<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#TLDR-for-a-Perfect-Cold-Email-Structure\"><strong class=\"TLDR-for-a-Perfect-Cold-Email-Structure\"><span class=\"toc_number toc_depth_1\">5<\/span> TL,DR for a Perfect Cold Email Structure<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>Imagine sending a cold email that not only catches someone&#8217;s eye but compels them to respond. <\/p>\n\n\n\n<p><strong>Picture this:<\/strong> your email standing out in a crowded inbox, grabbing attention, sparking interest, and driving action. <\/p>\n\n\n\n<p>Sounds like magic, right? It&#8217;s actually a well-crafted strategy. <\/p>\n\n\n\n<p>We discovered some jaw-dropping stats when studying the results of&nbsp;5M+ sequences at Saleshandy. For example, many cold emails generated real business with an average of 70% open and 50%+ reply rates!&nbsp;<\/p>\n\n\n\n<p>When we enquired deeply through one-to-one conversations with these users, we found that some even get a 100% booking rate! Moreover, every week, these stats led them to getting higher conversions.<\/p>\n\n\n\n<p>This blog will discuss what cold email structure they used to achieve these stats. Also, what made the structure of their emails so perfect for winning clients?<\/p>\n\n\n\n<p>Let&#8217;s go over each section in detail.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Perfect Cold Email Structure Inline CTA 2 -->\n<div id=\"om-illw7xffdxddkajcfp4s-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'illw7xffdxddkajcfp4s');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Write-Catchy-Openings-to-Hook-the-Audience\"><strong>Write Catchy Openings to Hook the Audience<\/strong><\/span><\/h2>\n\n\n\n<p>We can use the cliche but relevant saying that the first impression is the last.<\/p>\n\n\n\n<p>Getting noticed from a sea of emails flooding your recipient&#8217;s inbox is difficult. So what stands you out from others?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"The-subject-line\"><strong>The subject line<\/strong><\/span><\/h3>\n\n\n\n<p>There is no doubt that it is the subject line.<\/p>\n\n\n\n<p>We closely looked at these subject lines and what made them highly successful. Here we have picked an example of an email that received an 83% open rate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"538\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-900x538.webp\" alt=\"cold email subject line\" class=\"wp-image-43989\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-900x538.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-335x200.webp 335w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-768x459.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-1536x918.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-2048x1224.webp 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-1200x717.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-1980x1183.webp 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/cold-email-subject-line-150x90.webp 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>This email is from one of the Lead Generation agencies who use Saleshandy and pitch their clients with outreach solutions. This email opening has outstandingly worked for them.<\/p>\n\n\n\n<p>Here\u2019s another example from the same agency. This subject line got them 100% \ud83d\ude40 open rates!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"616\" height=\"163\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/image.png\" alt=\"perfect cold email structure\" class=\"wp-image-33977\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/image.png 616w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/image-475x126.png 475w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/image-150x40.png 150w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure>\n\n\n\n<p>When prospects read these subject lines, they feel familiar with their use case and goals. In addition, it makes them think that you have done extensive research before contacting them. Here are <a href=\"https:\/\/www.saleshandy.com\/blog\/best-subject-lines-for-cold-emails\/\">65 ideas for the best subject lines<\/a> to write effective openings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"The-pre-header\"><strong>The pre-header<\/strong><\/span><\/h3>\n\n\n\n<p>One more factor often overlooked is the importance of the pre-header.<\/p>\n\n\n\n<p>Since most prospects open their emails on their mobile phones, a catchy pre-header is crucial to catching their attention. In addition, pre-headers are great for supporting subject lines. Here are some winning pre-headers from successful cold emails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"615\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-880x615.webp\" alt=\"preheader text cold email\" class=\"wp-image-43981\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-880x615.webp 880w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-286x200.webp 286w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-768x537.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-1536x1074.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-2048x1432.webp 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-1200x839.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-1980x1384.webp 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/preheader-text-cold-email-150x105.webp 150w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Interest: <\/strong>Create a subject line that your prospects want to reply to.<\/li><li><strong>Curiosity: <\/strong>Don\u2019t reveal everything. Push them to open your emails.<\/li><li><strong>Merge tags: <\/strong>Be sure to use merge tags in the message line to keep it personalized.<\/li><li><strong>Pre-header: <\/strong>Keep a supporting pre-header with a quick CTA<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Choose-Hyper-Personalization-for-Intro\"><strong>Choose Hyper-Personalization for Intro<\/strong><\/span><\/h2>\n\n\n\n<p>If you don\u2019t want your first impression to be fake, you must sound completely relevant and offer what you promised in the subject line.<\/p>\n\n\n\n<p>This principle wonderfully worked for these cold emails. The following cold email aimed to target founders of <a href=\"https:\/\/www.saleshandy.com\/blog\/get-clients-digital-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">Marketing Agencies<\/a>. It breaks the ice with a highly personalized intro line that the readers can immediately connect with their personal goals.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Perfect Cold Email Structure Inline CTA 1 -->\n<div id=\"om-avi9ahhy6swoo1aiva5l-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'avi9ahhy6swoo1aiva5l');<\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"539\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-900x539.webp\" alt=\"personalize the intro for each prospect\" class=\"wp-image-43991\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-900x539.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-334x200.webp 334w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-768x460.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-1536x920.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-2048x1227.webp 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-1200x719.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-1980x1186.webp 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Personalize-the-intro-for-each-prospect-150x90.webp 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>We can see from the above cold email that the subject line creates interest, curiosity, and familiarity with the prospects&#8217; goals. And the intro line complements the prospect&#8217;s pain points.<\/p>\n\n\n\n<p>This combination helped Alex, the owner of an advertising agency, close clients with 65% conversion rates!<\/p>\n\n\n\n<p>Ensuring every prospect on your list has a relevant intro line is essential. This blog can help you create <a href=\"https:\/\/www.saleshandy.com\/blog\/not-getting-replies\/#Reason-2-Cold-emails-may-not-be-framed-correctlynbsp\">icebreakers for cold emails<\/a> if you need help.<\/p>\n\n\n\n<p>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Commitment: <\/strong>Fulfill what you committed in the subject lines.<\/li><li><strong>Familiarity: <\/strong>It should be a reflection of what your prospects do.<\/li><li><strong>Personalization: <\/strong>Your intro line should reflect your prospect&#8217;s goals or pain points.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Draft-Your-Email-in-100-125-Words\"><strong>Draft Your Email in 100-125 Words<\/strong><\/span><\/h2>\n\n\n\n<p>Cold emailing is always full of possibilities for experimentation. So you have to keep testing and move ahead with the winning one. No one pitch is perfect.<\/p>\n\n\n\n<p>While searching for cold email structures, we discovered a variety of pitches. These suggestions and conclusions will help make your pitches more effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Keep-it-simple-and-direct\"><strong>Keep it simple and direct<\/strong><\/span><\/h3>\n\n\n\n<p>Often, long cold emails fail to create an action, and your recipients might close your email after reading the first two lines. Therefore, cold emails must be brief, or they will fail to achieve their purpose. Delivering value touch and pain points within 50-120 words is essential.&nbsp;<\/p>\n\n\n\n<p>In cold emails, your prospects tend to have an attention span of just eight seconds, so always be straightforward and aim for a reply rather than being inconclusive and generic.<\/p>\n\n\n\n<p>Here is the comparison of two cold emails. As the first email contains more than 120+ words and is quite generic, it only received 2% reply rate, despite getting a 60% open rate due to a good subject line.<\/p>\n\n\n\n<p>The second example, however, generated a stirring reply rate of 45%! It&#8217;s the power of concise email that makes it so effective. What made it work?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cold email is short, clear, and to the point<\/li><li>Prospects can quickly grasp the value<\/li><li>In the CTA, it validates the pain point and asks for a response<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"548\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-900x548.webp\" alt=\"keep cold emails simple and direct\" class=\"wp-image-43985\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-900x548.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-328x200.webp 328w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-768x468.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-1536x935.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-2048x1247.webp 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-1200x731.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-1980x1206.webp 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Keep-cold-emails-simple-and-direct-150x91.webp 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"545\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct-900x545.webp\" alt=\"keep your cold email simple and direct\" class=\"wp-image-43994\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct-900x545.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct-330x200.webp 330w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct-768x465.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct-1536x930.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct-1200x727.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct-150x91.webp 150w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/keep-your-email-simple-and-direct.webp 1980w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Making-use-of-humor\"><strong>Making use of humor<\/strong><\/span><\/h3>\n\n\n\n<p>Humor can sound like an unprofessional pitch, but we have seen cold email campaigns that booked over 60% of their meetings through humor.<\/p>\n\n\n\n<p>Lyra, a founder of a sales agency, used funny statements extensively to target salespeople in large organizations. As a result, she received a 56% response rate and closed 3-4 clients every week.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5016\" height=\"2579\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07.png\" alt=\"\" class=\"wp-image-34012\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07.png 5016w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-389x200.png 389w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-900x463.png 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-768x395.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-1536x790.png 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-2048x1053.png 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-1200x617.png 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-1980x1018.png 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-07-150x77.png 150w\" sizes=\"(max-width: 5016px) 100vw, 5016px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Using-GIFs-in-follow-up-emails\"><strong>Using GIFs in follow-up emails<\/strong><\/span><\/h3>\n\n\n\n<p>We also found that those who used GIFs consistently in their follow-ups closed more clients at the third and fourth follow-ups with a higher response rate.<\/p>\n\n\n\n<p>For example, here is a follow-up email with GIFs to remind prospects about previous emails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"474\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-900x474.webp\" alt=\"use gifs in follow ups\" class=\"wp-image-43987\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-900x474.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-380x200.webp 380w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-768x405.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-1536x809.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-2048x1079.webp 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-1200x632.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-1980x1043.webp 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/use-gifs-in-follow-ups-150x79.webp 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>For many users, following up with GIFs has seen the highest conversion rate among follow-up emails.<\/p>\n\n\n\n<p>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Length: <\/strong>Your cold emails should be concise and clear to the point.<\/li><li><strong>Formats: <\/strong>To see the results, you can experiment with different formats.<\/li><li><strong>Taste of prospects: <\/strong>Do a little research about how your prospects would feel about your cold emails.<\/li><li><strong>Value: <\/strong>Keep your pitch focused on your prospects.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Choose-the-Right-CTAs-to-Get-Clicks\"><strong>Choose the Right CTAs to Get Clicks<\/strong><\/span><\/h2>\n\n\n\n<p>The rush to pitching often ignores the prospect&#8217;s actual interest. Therefore, keeping a solid call to action is recommended to determine whether your prospects are interested in your offer.<\/p>\n\n\n\n<p>Here are some examples of CTAs where the prospects take action to gain value and, at the same time, we get to know the prospect&#8217;s interest.<\/p>\n\n\n\n<p>Let\u2019s have a look at these CTAs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"502\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-900x502.webp\" alt=\"offer compelling ctas\" class=\"wp-image-43983\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-900x502.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-359x200.webp 359w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-768x428.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-1536x856.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-2048x1142.webp 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-1200x669.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-1980x1104.webp 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Offer-compelling-ctas-150x84.webp 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>As you can see, every CTA is straightforward and offers something of value in exchange for knowing that the prospect is interested in receiving it.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Perfect Cold Email Structure Inline CTA 3 -->\n<div id=\"om-h0pzah5ksyr0mxojg7zm-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'h0pzah5ksyr0mxojg7zm');<\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"A-simple-signature-to-bid-goodbye\"><strong>A simple signature to bid goodbye<\/strong><\/span><\/h3>\n\n\n\n<p>There is nothing better than a signature that is both catchy and simple. Regarding signatures, it&#8217;s best to avoid including links; if it&#8217;s imperative, don\u2019t exceed more than one.&nbsp;<\/p>\n\n\n\n<p>Having a signature helps your visitors gain trust through your social presence, as they can check you out on the web to verify your claims. Also, signing off with a funny message works! It adds substantial value to your CTA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4916\" height=\"2939\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10.png\" alt=\"\" class=\"wp-image-34015\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10.png 4916w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-335x200.png 335w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-900x538.png 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-768x459.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-1536x918.png 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-2048x1224.png 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-1200x717.png 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-1980x1184.png 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-10-150x90.png 150w\" sizes=\"(max-width: 4916px) 100vw, 4916px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4894\" height=\"2535\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11.png\" alt=\"\" class=\"wp-image-34016\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11.png 4894w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-386x200.png 386w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-900x466.png 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-768x398.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-1536x796.png 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-2048x1061.png 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-1200x622.png 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-1980x1026.png 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2023\/04\/Blog-Images-11-150x78.png 150w\" sizes=\"(max-width: 4894px) 100vw, 4894px\" \/><\/figure>\n\n\n\n<p>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In exchange for an action, offer value<\/li><li>Don\u2019t directly sell your service or product<\/li><li>Keep it short and to the point<\/li><li>Keep a simple signature to gain trust<\/li><\/ul>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Perfect cold email structure inline CTA 4 -->\n<div id=\"om-vtwrsf38s3mgliymtrvl-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'vtwrsf38s3mgliymtrvl');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"TLDR-for-a-Perfect-Cold-Email-Structure\"><strong>TL,DR for a Perfect Cold Email Structure<\/strong><\/span><\/h2>\n\n\n\n<p>We discussed how successful cold email outreaches are structured and how you can apply the given suggestions to achieve your goals. Finally, we can summarize the whole discussion in bullet points for a quick go-through.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>First impressions are everything, so grab your prospects with a relevant and curious opening.<\/li><li>Create a tailored introduction line with interesting prospect information, and make them feel like it is for them.<\/li><li>Pitching should be concise and tested to determine which works best. Then, keep trying different formats until you find the one that works.<\/li><li>Make your CTAs and signatures compelling, and know whether your prospect is interested.<\/li><\/ul>\n\n\n\n<p>We\u2019ll continue to share successful cold email examples with you to help you make outreach more effective.<\/p>\n\n\n\n<p>If you have any exciting stats and strategies you follow that work, please share them with us. We would love to read and share them.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Perfect Cold Email Structure Exit Popup -->\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'nccwogcuclqe4wulr3oe');<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 Write Catchy Openings to Hook the Audience1.1 The subject line1.2 The pre-header2 Choose Hyper-Personalization for Intro3 Draft Your Email in 100-125 Words3.1 Keep it simple and direct3.2 Making use of humor3.3 Using GIFs in follow-up emails4 Choose the Right CTAs to Get Clicks4.1 A simple signature to bid goodbye5 TL,DR for a Perfect Cold [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":35887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[987],"tags":[],"class_list":["post-33976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-emailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Perfect Cold Email Structure to Get 10X Replies?<\/title>\n<meta name=\"description\" content=\"Find perfect cold email structure which are already proven getting high open, reply and booking rates. 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