{"id":36883,"date":"2023-06-14T12:35:52","date_gmt":"2023-06-14T12:35:52","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=36883"},"modified":"2023-06-29T06:39:05","modified_gmt":"2023-06-29T06:39:05","slug":"improve-sequence-score","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/improve-sequence-score\/","title":{"rendered":"How to improve your Sequence Score?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Factors-affecting-your-sequence-score-calculation\"><strong class=\"Factors-affecting-your-sequence-score-calculation\"><span class=\"toc_number toc_depth_1\">1<\/span> Factors affecting your sequence score calculation<\/strong><\/a><ul><li><a href=\"#3nbsp-Email-Writing-Score\"><strong class=\"3nbsp-Email-Writing-Score\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 3.&nbsp; Email Writing Score<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Conclusion\"><strong class=\"Conclusion\"><span class=\"toc_number toc_depth_1\">2<\/span> Conclusion<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>Using the Sequence score feature is like a breeze. Once you have crafted an email sequence in Saleshandy, the platform automatically calculates the sequence score for each sequence<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to improve Sequence Score | Saleshandy\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/989gBTGlgwQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Here is how you can check your sequence score in Saleshandy.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/my.saleshandy.com\/sequence?page=1&amp;sortBy=created-date&amp;order=DESC&amp;status=ALL&amp;search=&amp;owners=\">Log into<\/a> your Saleshandy account.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>As you create any sequence, your sequence will be reflected in the sequence tab along with the status, active, finish, etc.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/41lm0EyJj3yBu5M9oNbpoOp05O01N-kwLeXbQYQPNbmrCUyJKl4p_DqRp1bqg--KqASqEi9P5oMN5BPusSS8N_KuDNNT_03ToiVm6iR0X8r0dfsphBOHi_Xwx2AsWxUrF73E_n0SqY3T-pLsvAzum4g\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Once you know your sequence score, you can go to the Sequence Score tab in Sequence and check what is affecting it and why it is low.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Alternatively, you can directly go to <strong>Sequence&gt;&gt; Sequence score<\/strong> tab to check it.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/kW0hP0wFJU5kiM8qEKHSCL6sbkiOAG83Arft0IRPLxSp0E9km-l9RvDzuWjfjgHdZC8d9pkyiZnpBpyhMHTSj8m14fLdIi7L57d_uur-ROtD4n04kbK1f_eVHqnTZKvqyGB1ur2WD2n395PklGdUS78\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Factors-affecting-your-sequence-score-calculation\">Factors affecting your sequence score calculation<\/span><\/h2>\n\n\n\n<p>The score is the calculation of 3 major factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>&nbsp;Email Account Set-up Score<\/li><\/ol>\n\n\n\n<p>&nbsp;Email account set-up scores depend on your account setup and helps you check whether the sender\u2019s reputation of all your email accounts is up to mark and if all your domain authentication is done.<\/p>\n\n\n\n<p>It ensures that everything from account setup to all deliverability technical setups is up to industry standards for the best deliverability.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iYuMM09u1PlnAidhuHb690elsLkwB_jSSDyAMHPPc5i-QeXzdywcvKxt740rR7Fd44BEfcgsaM8X1HgRfJF1xwh8Pn9dlGRm1dfaezoc51Ch6v_LjCrrXjsrld3_dsaTSjlUDuzr4XgwObhiNBuIL6M\" alt=\"\"\/><\/figure>\n\n\n\n<p>The calculation of this score is based on the following parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SPF<\/li><li>Custom Tracking Domain<\/li><li>DMARC<\/li><li>Email Age<\/li><li>Daily sending quota<\/li><li>Sending intervals between two emails<\/li><\/ul>\n\n\n\n<p>When a sequence has multiple email accounts, the system calculates and displays the email account set-up score for all the parameters separately for each email account and if any of the linked email accounts are not up to the mark corresponding score would be 0.&nbsp;<\/p>\n\n\n\n<p>In case of no email account linked to a sequence, the email set-up score would be 0.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>&nbsp;Sequence Set-up Score<\/li><\/ol>\n\n\n\n<p>This score is dependable on the sequence steps and quantifies the essential parameters of the sequence for better performance and results.<\/p>\n\n\n\n<p>The calculation of this score is based on the following parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Link tracking on\/off&nbsp;<\/li><li>Open tracking on\/off<\/li><li>Disconnected email accounts in the sequence<\/li><li>Number of active email accounts linked in the sequence<\/li><li>Sequence Status (Decrease the score by xx if the system pauses the sequence)&nbsp;<\/li><li>Unverified prospects (% of prospects left to be contacted)<\/li><li><strong>Number of follow-ups added<\/strong><\/li><li>Number of variants used <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3nbsp-Email-Writing-Score\">3.&nbsp; Email Writing Score<\/span><\/h3>\n\n\n\n<p>Email Writing score depends on the sequence of steps, structure, and content of the email, quantifies the email writing skill, and gives feasibility to rectify any possible blunder in email writing and the email structure.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/YFaOPRznSw3rfVIh7N3ZFNgYxwsuPT2rzYoWOA3ICJOF9jP8VS_aScEcYNjT5fikccnKjXkF184ROjSppCYoJJlbiuq9xh7j-Fh13Bdj8L5CbDMhxya1icaUJJnSD4Rc-_64-4pcIKnqQ3Af4F1gLoo\" alt=\"\"\/><\/figure>\n\n\n\n<p>Here are the factors on which the writing score is calculated:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Merge tag used in the subject line<\/li><li>Number of merge tags used in the email body<\/li><li>Spintax used<\/li><li>Number of spammy words used<\/li><li>Plain text vs newsletter\/HTML content<\/li><li>Merge tags used that don&#8217;t exist in the user\u2019s account.&nbsp;<\/li><li>The number of words the email body contains<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n\n\n\n<p>That\u2019s all folks check your email sequence <a href=\"https:\/\/www.saleshandy.com\/blog\/introducing-sequence-score\/\" target=\"_blank\" rel=\"noopener\">score<\/a> every time before activating your sequence, increasing the chances of higher conversions from your cold email campaigns. For any queries, visit <a href=\"https:\/\/docs.saleshandy.com\/en\/articles\/8006454-sequence-score-explained\" target=\"_blank\" rel=\"noreferrer noopener\">FAQs<\/a>.<\/p>\n\n\n\n<p>Till then, happy sending!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/OYrkxGZBNfpmvu9Zzt_n--mskszk-0s-08SuVpYPqJP0zcJGEw2jjAfnsAq5DxsAm4f3DaXxnXbbUQa8yO4wRC1LYRneLc0Mvv6GIY-c_Kc0KR-QXPkG7q-_tqafB7o1K41KjFW_ocTMe1N9FFaRiDA\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 Factors affecting your sequence score calculation1.1 3.&nbsp; Email Writing Score2 Conclusion Using the Sequence score feature is like a breeze. Once you have crafted an email sequence in Saleshandy, the platform automatically calculates the sequence score for each sequence Here is how you can check your sequence score in Saleshandy.&nbsp; Log into your Saleshandy [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":37469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[987],"tags":[],"class_list":["post-36883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-emailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Sequence score | Saleshandy<\/title>\n<meta name=\"description\" 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As the co-founder of Saleshandy, a leading cold email tool, he\u2019s passionate about creating smart strategies that automate outreach while keeping deliverability at its best. Dhruv knows how to craft outbound tactics that work, from generating high-quality leads to building campaigns that get results. Through his engaging blogs, LinkedIn posts, and newsletters, he shares practical, easy-to-follow tips to help you level up your outreach, land more leads, and close more deals.","sameAs":["http:\/\/www.saleshandy.com","https:\/\/www.facebook.com\/dhruvikigai","https:\/\/www.linkedin.com\/in\/dhruvikigai\/","https:\/\/x.com\/https:\/\/twitter.com\/dhruvikigai"],"url":"https:\/\/www.saleshandy.com\/blog\/author\/dhruv1993\/"}]}},"_links":{"self":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/posts\/36883"}],"collection":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/comments?post=36883"}],"version-history":[{"count":0,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/posts\/36883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/media\/37469"}],"wp:attachment":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/media?parent=36883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/categories?post=36883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/tags?post=36883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}