{"id":50331,"date":"2025-01-10T15:12:45","date_gmt":"2025-01-10T15:12:45","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=50331"},"modified":"2025-10-11T12:33:59","modified_gmt":"2025-10-11T12:33:59","slug":"domain-reputation","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/domain-reputation\/","title":{"rendered":"What is Domain Reputation &#8211; How To Check &#038; Improve It"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Domain-Reputation-Table-of-Contents\"><strong class=\"Domain-Reputation-Table-of-Contents\"><span class=\"toc_number toc_depth_1\">1<\/span> \n    \n      Domain Reputation: Table of Contents\n    \n  <\/strong><\/a><\/li><li><a href=\"#What-is-Domain-Reputation\"><strong class=\"What-is-Domain-Reputation\"><span class=\"toc_number toc_depth_1\">2<\/span> What is Domain Reputation?<\/strong><\/a><\/li><li><a href=\"#How-Is-Domain-Reputation-Scored\"><strong class=\"How-Is-Domain-Reputation-Scored\"><span class=\"toc_number toc_depth_1\">3<\/span> How Is Domain Reputation Scored?<\/strong><\/a><\/li><li><a href=\"#Why-is-Monitoring-Domain-Reputation-Important\"><strong class=\"Why-is-Monitoring-Domain-Reputation-Important\"><span class=\"toc_number toc_depth_1\">4<\/span> Why is Monitoring Domain Reputation Important?<\/strong><\/a><\/li><li><a href=\"#What-Affects-Domain-Reputation\"><strong class=\"What-Affects-Domain-Reputation\"><span class=\"toc_number toc_depth_1\">5<\/span> What Affects Domain Reputation?<\/strong><\/a><ul><li><a href=\"#1-Domain-Warmup\"><strong class=\"1-Domain-Warmup\"><span class=\"toc_number toc_depth_2\">5.1<\/span> 1. Domain Warmup<\/strong><\/a><\/li><li><a href=\"#2-Domain-Classification\"><strong class=\"2-Domain-Classification\"><span class=\"toc_number toc_depth_2\">5.2<\/span> 2. Domain Classification<\/strong><\/a><\/li><li><a href=\"#3-Using-Only-Your-Main-Domain\"><strong class=\"3-Using-Only-Your-Main-Domain\"><span class=\"toc_number toc_depth_2\">5.3<\/span> 3. Using Only Your Main Domain<\/strong><\/a><\/li><li><a href=\"#4-Content\"><strong class=\"4-Content\"><span class=\"toc_number toc_depth_2\">5.4<\/span> 4. Content<\/strong><\/a><\/li><li><a href=\"#5-Domain-Age\"><strong class=\"5-Domain-Age\"><span class=\"toc_number toc_depth_2\">5.5<\/span> 5. Domain Age<\/strong><\/a><\/li><li><a href=\"#6-Email-Sending-Practices\"><strong class=\"6-Email-Sending-Practices\"><span class=\"toc_number toc_depth_2\">5.6<\/span> 6. Email Sending Practices<\/strong><\/a><\/li><li><a href=\"#7-Bounce-Rates\"><strong class=\"7-Bounce-Rates\"><span class=\"toc_number toc_depth_2\">5.7<\/span> 7. Bounce Rates<\/strong><\/a><\/li><li><a href=\"#8-Spam-Complaints\"><strong class=\"8-Spam-Complaints\"><span class=\"toc_number toc_depth_2\">5.8<\/span> 8. Spam Complaints<\/strong><\/a><\/li><li><a href=\"#9-FBL-Feedback-Loops\"><strong class=\"9-FBL-Feedback-Loops\"><span class=\"toc_number toc_depth_2\">5.9<\/span> 9. FBL (Feedback Loops)<\/strong><\/a><\/li><li><a href=\"#10-Email-Authentication\"><strong class=\"10-Email-Authentication\"><span class=\"toc_number toc_depth_2\">5.10<\/span> 10. Email Authentication<\/strong><\/a><\/li><li><a href=\"#11-Blacklistings\"><strong class=\"11-Blacklistings\"><span class=\"toc_number toc_depth_2\">5.11<\/span> 11. Blacklistings<\/strong><\/a><\/li><li><a href=\"#12-Unsubscription-Rates\"><strong class=\"12-Unsubscription-Rates\"><span class=\"toc_number toc_depth_2\">5.12<\/span> 12. Unsubscription Rates<\/strong><\/a><\/li><li><a href=\"#13-Engagement-Metrics\"><strong class=\"13-Engagement-Metrics\"><span class=\"toc_number toc_depth_2\">5.13<\/span> 13. Engagement Metrics<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-to-Check-Domain-Reputation\"><strong class=\"How-to-Check-Domain-Reputation\"><span class=\"toc_number toc_depth_1\">6<\/span> How to Check Domain Reputation?<\/strong><\/a><ul><li><a href=\"#1-Google-Postmaster-Tools\"><strong class=\"1-Google-Postmaster-Tools\"><span class=\"toc_number toc_depth_2\">6.1<\/span> 1. Google Postmaster Tools<\/strong><\/a><\/li><li><a href=\"#2-Spamhaus\"><strong class=\"2-Spamhaus\"><span class=\"toc_number toc_depth_2\">6.2<\/span> 2. Spamhaus<\/strong><\/a><\/li><li><a href=\"#3-MxToolbox\"><strong class=\"3-MxToolbox\"><span class=\"toc_number toc_depth_2\">6.3<\/span> 3. MxToolbox<\/strong><\/a><\/li><li><a href=\"#4-Senderscore\"><strong class=\"4-Senderscore\"><span class=\"toc_number toc_depth_2\">6.4<\/span> 4. Senderscore<\/strong><\/a><\/li><li><a href=\"#5-GlockApps\"><strong class=\"5-GlockApps\"><span class=\"toc_number toc_depth_2\">6.5<\/span> 5. GlockApps<\/strong><\/a><\/li><li><a href=\"#6-Talos-Intelligence\"><strong class=\"6-Talos-Intelligence\"><span class=\"toc_number toc_depth_2\">6.6<\/span> 6. Talos Intelligence<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-To-Improve-Domain-Reputation\"><strong class=\"How-To-Improve-Domain-Reputation\"><span class=\"toc_number toc_depth_1\">7<\/span> How To Improve Domain Reputation?<\/strong><\/a><ul><li><a href=\"#1-The-Role-of-Domain-Warm-Up-in-Email-Success\"><strong class=\"1-The-Role-of-Domain-Warm-Up-in-Email-Success\"><span class=\"toc_number toc_depth_2\">7.1<\/span> 1. The Role of Domain Warm-Up in Email Success<\/strong><\/a><\/li><li><a href=\"#2-Domain-Classification-and-Its-Impact\"><strong class=\"2-Domain-Classification-and-Its-Impact\"><span class=\"toc_number toc_depth_2\">7.2<\/span> 2. Domain Classification and Its Impact<\/strong><\/a><\/li><li><a href=\"#3-Strategic-Use-of-Secondary-Domains\"><strong class=\"3-Strategic-Use-of-Secondary-Domains\"><span class=\"toc_number toc_depth_2\">7.3<\/span> 3. Strategic Use of Secondary Domains<\/strong><\/a><\/li><li><a href=\"#4-Best-Email-Sending-Practices-for-a-Strong-Reputation\"><strong class=\"4-Best-Email-Sending-Practices-for-a-Strong-Reputation\"><span class=\"toc_number toc_depth_2\">7.4<\/span> 4. Best Email Sending Practices for a Strong Reputation<\/strong><\/a><\/li><li><a href=\"#5-Control-High-Bounce-Rates\"><strong class=\"5-Control-High-Bounce-Rates\"><span class=\"toc_number toc_depth_2\">7.5<\/span> 5. Control High Bounce Rates<\/strong><\/a><\/li><li><a href=\"#6-Reducing-Spam-Complaints\"><strong class=\"6-Reducing-Spam-Complaints\"><span class=\"toc_number toc_depth_2\">7.6<\/span> 6. Reducing Spam Complaints<\/strong><\/a><\/li><li><a href=\"#7-Feedback-Loops-FBLs-In-Check\"><strong class=\"7-Feedback-Loops-FBLs-In-Check\"><span class=\"toc_number toc_depth_2\">7.7<\/span> 7. Feedback Loops (FBLs) In Check<\/strong><\/a><\/li><li><a href=\"#7-Email-Authentication-Done-Right\"><strong class=\"7-Email-Authentication-Done-Right\"><span class=\"toc_number toc_depth_2\">7.8<\/span> 7. Email Authentication Done Right<\/strong><\/a><\/li><li><a href=\"#8-Creating-Reputation-Safe-Content\"><strong class=\"8-Creating-Reputation-Safe-Content\"><span class=\"toc_number toc_depth_2\">7.9<\/span> 8. Creating Reputation-Safe Content<\/strong><\/a><\/li><li><a href=\"#9-Avoiding-the-Blacklist-Trap\"><strong class=\"9-Avoiding-the-Blacklist-Trap\"><span class=\"toc_number toc_depth_2\">7.10<\/span> 9. Avoiding the Blacklist Trap<\/strong><\/a><\/li><li><a href=\"#10-Unsubscription-Rates-A-Warning-Signal\"><strong class=\"10-Unsubscription-Rates-A-Warning-Signal\"><span class=\"toc_number toc_depth_2\">7.11<\/span> 10. Unsubscription Rates: A Warning Signal<\/strong><\/a><\/li><li><a href=\"#11-Engagement-Metrics-and-Reputation\"><strong class=\"11-Engagement-Metrics-and-Reputation\"><span class=\"toc_number toc_depth_2\">7.12<\/span> 11. Engagement Metrics and Reputation<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Quick-Recap\"><strong class=\"Quick-Recap\"><span class=\"toc_number toc_depth_1\">8<\/span> Quick Recap<\/strong><\/a><\/li><li><a href=\"#FAQs\"><strong class=\"FAQs\"><span class=\"toc_number toc_depth_1\">9<\/span> FAQs<\/strong><\/a><ul><li><a href=\"#1-Is-Domain-reputation-and-IP-reputation-the-same-thing\"><strong class=\"1-Is-Domain-reputation-and-IP-reputation-the-same-thing\"><span class=\"toc_number toc_depth_2\">9.1<\/span> 1. Is Domain reputation and IP reputation the same thing?<\/strong><\/a><\/li><li><a href=\"#2-How-do-we-regain-domain-reputation\"><strong class=\"2-How-do-we-regain-domain-reputation\"><span class=\"toc_number toc_depth_2\">9.2<\/span> 2. How do we regain domain reputation?<\/strong><\/a><\/li><li><a href=\"#3-Why-is-the-domain-reputation-checking-process-kept-hidden-by-most-authorities\"><strong class=\"3-Why-is-the-domain-reputation-checking-process-kept-hidden-by-most-authorities\"><span class=\"toc_number toc_depth_2\">9.3<\/span> 3. Why is the domain reputation-checking process kept hidden by most authorities?<\/strong><\/a><\/li><li><a href=\"#4-Is-domain-reputation-the-same-as-sender-reputation\"><strong class=\"4-Is-domain-reputation-the-same-as-sender-reputation\"><span class=\"toc_number toc_depth_2\">9.4<\/span> 4. Is domain reputation the same as sender reputation?<\/strong><\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400;\">So, you clicked on this blog because you\u2019re searching for answers about domain reputation &#8211; lots of them, huh?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Is this your list of questions?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">~ <\/span><b>What<\/b><span style=\"font-weight: 400;\"> exactly is domain reputation, and why should I care?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">~ <\/span><b>How do I check<\/b><span style=\"font-weight: 400;\"> it before things go south?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">~ How is it scored &#8211; who\u2019s keeping track?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">~ What <\/span><b>best practices<\/b><span style=\"font-weight: 400;\"> should I follow to keep it in top shape?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">~ And the big one: what\u2019s the <\/span><b>real damage<\/b><span style=\"font-weight: 400;\"> if my domain reputation takes a hit?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I know your questions because they were mine once too. Now, after mastering it, I\u2019m here to share what I\u2019ve learned. All your answers are just a few scrolls away.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ll not only have the answers but also the confidence to <\/span><b>protect and perfect your domain reputation like a pro<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Curious? You should be. Let\u2019s start!<\/span><\/p>\n\n\n\n<div style=\"padding-left: 20px;padding-right: 15px;\/* padding-top: 5px; *\/\/* padding-bottom: 5px; *\/border-radius: 10px;border: 2px solid #1D4ED8;background: #e7f0fd;\">\n    <h2 style=\"margin: 0px auto 5px!important;\"><span id=\"Domain-Reputation-Table-of-Contents\">\n    <span id=\"Jump-ahead\" style=\"background: #1D4ED8;color: #fff;padding: 6px 10px 7px 10px;\/* border-radius: 10px; *\/border-radius: 0px 0px 10px 10px;font-size: 22px;\">\n      Domain Reputation: Table of Contents\n    <\/span>\n  <\/span><\/h2>\n    <ul class=\"wp-block-list\">\n        <li><a href=\"#What-is-Domain-Reputation\">What is Domain Reputation?<\/a><\/li>\n        <li><a href=\"#How-Is-Domain-Reputation-Scored\">How Is Domain Reputation Scored?<\/a><\/li>\n        <li><a href=\"#Why-Monitoring-Domain-Reputation-is-Important\">Why Monitoring Domain Reputation is Important<\/a><\/li>\n<li><a href=\"#What-Affects-Domain-Reputation\">What Affects Domain Reputation?<\/a><\/li>\n<li><a href=\"#How-to-Check-Domain-Reputation-Free\">How to Check Domain Reputation (Free)<\/a><\/li>\n<li><a href=\"#How-To-Improve-Your-Domain-Reputation\">How To Improve Your Domain Reputation?<\/a><\/li>\n <li><a href=\"#Quick-Recap\">Quick Recap<\/a><\/li>\n        <li><a href=\"#FAQs\">FAQs<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What-is-Domain-Reputation\">What is Domain Reputation?<\/span><\/h2>\n\n\n\n<p><i><span style=\"font-weight: 400;\">In simple words<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Domain reputation is how email services judge the trustworthiness of your domain. It\u2019s based on how you send emails and treat users.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If they think you\u2019re spammy, your reputation goes down. If they see you as trustworthy, your reputation goes up.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">In technical terms<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A domain\u2019s reputation reflects&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">who (owner of the domain)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">what (the content, intent, and relevancy of the emails)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">where (the email addresses where emails were sent)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">and when (email volume and timings) of its activity.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\">&#8220;<strong>Too Technical? <\/strong>\nJust think of domain reputation as your digital karma! Follow the rules and best practices (being trustworthy, relevant, valuable, and respectful towards ESPs and recipients) to speed up your way into inboxes; ignore them and risk being locked out of your prospects&#8217; inboxes.&#8221;<\/span><\/i><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-Is-Domain-Reputation-Scored\">How Is Domain Reputation Scored?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Did you know <\/span><b>your domain doesn\u2019t have a single reputation<\/b><span style=\"font-weight: 400;\"> but multiple ones? Different email service providers (ESPs) evaluate your domain independently, assigning their reputation scores.<\/span><\/p>\n\n\n\n<p><b>Why so many scores<\/b><span style=\"font-weight: 400;\">? Let\u2019s break it down.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Each ESP your domain interacts with has its unique method for determining reputation. Plus, your domain interacts differently with each ESP, so their opinions about its reputation can vary.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, all of them have different security standards. They monitor various factors, such as<\/span><b> inbox placement rates and user engagement,<\/b><span style=\"font-weight: 400;\"> to build a reputation score specific to their network.<\/span><\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\">&#8220;<strong>Too Technical? <\/strong>\nThink of it like relationships with neighbors. Consistently positive actions build trust, while negative actions &#8211; like spamming inboxes can harm your relation with them.&#8221;<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, <\/span><b>how exactly do they score it?<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since each ESP has its own scoring model, scoring methods also vary. Let me help you with a few examples.<\/span><b><\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Poor \u2013 Average \u2013 Good<\/b><\/li>\n\n\n\n<li><b>On a scale of 1 to 10<\/b><\/li>\n\n\n\n<li><b>Or even, on a scale of 1 to 100<\/b><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">I know what you are thinking. So, if all of them score differently,<\/span><i><span style=\"font-weight: 400;\"> how to choose which one to use?<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Each popular tool provides valuable insights into a particular factor that shapes your domain\u2019s reputation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are 2 examples to make it clearer:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Google Postmaster Tools<\/b><span style=\"font-weight: 400;\"> focuses on providing detailed insights for Gmail-specific performance.<\/span><\/li>\n\n\n\n<li><b>Spamhaus<\/b><span style=\"font-weight: 400;\">, one of the few that shares its evaluation criteria, considers factors like:<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Domain ownership and registration details<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The history of the hosting infrastructure<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How the domain is used in communications<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember, this is just a glimpse. The full range of factors these tools assess is much broader and varies significantly.<\/span><\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\">&#8220;<strong>Fun Fact <\/strong>\nEver wonder why most of these tools keep their scoring process a secret? It\u2019s not because they love mysteries &#8211; it\u2019s to stop spammers from gaming the system!&#8221;<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Check out our detailed section \u201c<\/span><a href=\"#How-to-Check-Domain-Reputation-Free\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">How to check domain reputation<\/span><\/a><span style=\"font-weight: 400;\">\u201d to learn more about how specific tools check your domain reputation.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Why-is-Monitoring-Domain-Reputation-Important\">Why is Monitoring Domain Reputation Important?<\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/giphy-12.webp\" alt=\"giphy\" class=\"wp-image-50340\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/giphy-12.webp 400w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/giphy-12-200x200.webp 200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/giphy-12-150x150.webp 150w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/giphy-12-96x96.webp 96w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s get to business. Why is this important for you and your business? Here&#8217;s why.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>A good domain reputation takes years to build<\/strong>, but it can suddenly face issues that grow into big problems.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And, as we know, <strong>repairing a damaged domain reputation<\/strong> is a long process that requires rebuilding trust, which is why regular monitoring is essential.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you know it\u2019s important, let me share some benefits of maintaining a good domain reputation to motivate you even more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s why maintaining a good domain reputation matters.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Improves email deliverability<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Protects against blacklisting<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maintains your brand image<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Saves money<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prevents legal risks<\/span><\/li>\n<\/ul>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: domain reputation inline cta 1 -->\n<div id=\"om-qgdsfnqhnzu46hjeogvr-holder\"><\/div>\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'qgdsfnqhnzu46hjeogvr','campaigns');<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With a solid understanding of its importance, let\u2019s explore what can impact your domain reputation in the next section.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What-Affects-Domain-Reputation\">What Affects Domain Reputation?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019ve identified<\/span><b> 13 key factors that directly affect your domain reputation<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many of which also affect email deliverability. Each factor comes with a brief explanation of how it affects.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Domain-Warmup\"><span style=\"font-weight: 400;\">Domain Warmup<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#2-Domain-Classification\"><span style=\"font-weight: 400;\">Domain Classification<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#3-Using-Only Main-Domain\"><span style=\"font-weight: 400;\">Using Only Main Domain<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#4-Content\"><span style=\"font-weight: 400;\">Content<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#5-Domain-Age\"><span style=\"font-weight: 400;\">Domain Age<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#6-Email-Sending-Practices\"><span style=\"font-weight: 400;\">Email Sending Practices<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#7-Bounce-Rates\"><span style=\"font-weight: 400;\">Bounce Rates<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#8-Spam-Complaints\"><span style=\"font-weight: 400;\">Spam Complaints<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#9-FBL-Feedback-Loops\"><span style=\"font-weight: 400;\">FBL (Feedback Loops)<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#10-Email-Authentication\"><span style=\"font-weight: 400;\">Email Authentication<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#11-Blocklisting\"><span style=\"font-weight: 400;\">Blocklisting<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#12-Unsubscription-Rate\"><span style=\"font-weight: 400;\">Unsubscription Rate<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#13-Engagement-Metrics\"><span style=\"font-weight: 400;\">Engagement Metrics<\/span><\/a><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, you can learn<\/span><b> how to fix them<\/b><span style=\"font-weight: 400;\"> in the upcoming section. Let\u2019s start understanding.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Domain-Warmup\">1. Domain Warmup<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Without a proper domain warmup, ISPs may flag your domain as spam. When a new domain or IP starts sending bulk emails without a gradual volume increase, ESPs view this as suspicious behavior.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fortunately, using an <a href=\"https:\/\/www.saleshandy.com\/blog\/email-warm-up-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">email warm-up tool<\/a> can help you avoid this.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Domain-Classification\">2. Domain Classification<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Without classified domains, ESPs can\u2019t understand and score your domain accurately.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, if your domain is not properly classified according to your industry and category, it can affect your domain\u2019s reputation.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Using-Only-Your-Main-Domain\">3. Using Only Your Main Domain<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Relying solely on your main domain for all online interactions increases the risk of damaging its reputation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the main domain\u2019s reputation is very crucial and can\u2019t be changed if harmed,&nbsp; I recommend strongly using <a href=\"https:\/\/www.saleshandy.com\/blog\/how-to-set-up-secondary-domains-email-accounts-for-cold-outreach\/\" target=\"_blank\" rel=\"noreferrer noopener\">secondary domains<\/a> to keep your sender&#8217;s reputation intact.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Content\">4. Content<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your email content plays a major role in domain reputation. <\/span><b>Spammy (<\/b><b><i>free, offer, click now<\/i><\/b><b>), generic, irrelevant, or poorly balanced content, especially when mixed with images and videos,<\/b><span style=\"font-weight: 400;\"> can hurt your reputation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Most domain reputation tools assess content quality when scoring your domain.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Domain-Age\">5. Domain Age<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While domain age may not have a significant impact, failing to properly warm up a new domain can lead to your emails landing in spam. Eventually harming the sender&#8217;s reputation.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-Email-Sending-Practices\">6. Email Sending Practices<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Irregular email sending volumes or sending irrelevant emails is considered spam-like behavior in ESPs&#8217; eyes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, if you don&#8217;t <\/span><span style=\"font-weight: 400;\">personalize your content<\/span><span style=\"font-weight: 400;\">, send bulk emails without warming up your emails, don&#8217;t clean your email list, and don&#8217;t check important metrics timely, your sender reputation will suffer.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-Bounce-Rates\">7. Bounce Rates<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Avoiding keeping an eye on bounce rate can quickly go against your domain reputation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are getting hard email bounces, and still not removing those emails from your list, or stopping your campaigns, then this can affect your email deliverability big time.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\">&#8220;<strong>Did you know?<\/strong>\nSaleshandy has an AI bounce detection feature that pauses your email campaigns after encountering 5 consecutive bounces. Great for securing your domain reputation!&#8221;<\/span><\/i><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"8-Spam-Complaints\">8. Spam Complaints<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Spam complaints are highly sensitive. An acceptable spam complaint rate is <\/span><b>under 0.1%<\/b><span style=\"font-weight: 400;\">. Even one complaint can harm your campaign\u2019s success. (find how to solve this issue in the next section)<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"9-FBL-Feedback-Loops\">9. FBL (Feedback Loops)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Feedback loops come from users as user complaints. Hence, if you receive too many spam reports or user complaints, ESPs share that feedback with you to fix them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This also hints to ESPs that your content or intent in the emails wasn\u2019t right.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"10-Email-Authentication\">10. Email Authentication<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Without proper setup of DKIM, DMARC, SPF, BIMI, or ARC records, ESPs may view your email infrastructure as untrustworthy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Regularly check the validity of your DNS records to ensure proper email authentication.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201c<\/span><b>Most of this went over your head<\/b><span style=\"font-weight: 400;\">? &#8211; Read this <\/span><span style=\"font-weight: 400;\">email deliverability guide<\/span><span style=\"font-weight: 400;\"> to understand everything simply.\u201d<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"11-Blacklistings\">11. Blacklistings<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Being listed on a blacklist can severely harm your domain reputation. ESPs check blacklists regularly to remove harmful domains.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, Spamhaus keeps one of the biggest blacklists SBL (Spamhaus Blacklist), which is used widely by many. (Read the next section to understand more about this)<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"12-Unsubscription-Rates\">12. Unsubscription Rates<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A <strong>high unsubscribe rate (&gt; 0.5%) <\/strong>indicates that your email list may not be well-targeted or regularly cleaned.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This also signals ESPs that you might be spamming people with unnecessary emails.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"13-Engagement-Metrics\">13. Engagement Metrics<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Key engagement metrics like click rates, inbox placement rates, or engagement rates signal your email&#8217;s relevancy and value in the eyes of users.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, if these metrics go down, that suggests that your value (reputation) is also going down.<\/span><\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: domain reputation inline cta 2 -->\n<div id=\"om-owm9rtu3xrqyynvv8ymv-holder\"><\/div>\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'owm9rtu3xrqyynvv8ymv','campaigns');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-to-Check-Domain-Reputation\">How to Check Domain Reputation?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s get straight to it. I\u2019ll show you how to check domain reputation using <a href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability-tools\/\" target=\"_blank\" rel=\"noopener\">deliverability tools<\/a> (free + paid) trusted by professionals and email service providers (ESPs).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019ve listed 6 specific types of testing monitoring and managing, so you can choose the one that works best for you.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Google-Postmaster-Tools\"><span style=\"font-weight: 400;\">Google Postmaster Tools<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#2-Spamhaus\"><span style=\"font-weight: 400;\">Spamhaus<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#3-MxToolbox\"><span style=\"font-weight: 400;\">MxToolbox<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#4-Senderscore\"><span style=\"font-weight: 400;\">Senderscore<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#5-GlockApps\"><span style=\"font-weight: 400;\">GlockApps<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#6-Talos-Intelligence\"><span style=\"font-weight: 400;\">Talos Intelligence<\/span><\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Google-Postmaster-Tools\">1. Google Postmaster Tools<\/span><\/h3>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\"><strong>Recommended For<\/strong>: Checking Gmail Domain Insights<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/postmaster.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Postmaster Tools<\/a> is one of the most popular free options for analyzing your domain reputation for interactions with Gmail users.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Factors Can You Check In Google Postmaster Tools?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Domain and IP reputation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Authentication (DKIM, SPF, DMARC)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Feedback Loops<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Spam Rate<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Encryption (TSL)&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email volume<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Delivery errors<\/span><\/li>\n<\/ul>\n\n\n\n<p>How Can You Check Domain Reputation Using Google Postmaster Tools?<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using the tool is quite simple. Just enter your domain, and confirm your ownership of the domain by entering the code given by GPT to your DNS settings and done.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you should know that Google Postmaster Tools helps you with insights into your domain&#8217;s reputation for interactions only with<\/span><b> Gmail users<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Spamhaus\">2. Spamhaus<\/span><\/h3>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\"><strong>Recommended For<\/strong>: Blacklist Monitoring and Spam Checks (SBL)<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.spamhaus.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spamhaus<\/a> is a trusted tool for checking blacklists and identifying domains linked to spam, malware, ransomware, or phishing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Their blacklists are checked by thousands of users to check not only spam, but only malware, ransomware, and phishing domains.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Factors Can You Check In Spamhaus?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Multiple blacklists (SBL, DBL, XBL)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Domain Reputation lookup<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">IP reputation checks<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Port 25 affected networks<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Did you know?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keeping Port 25 open is considered risky by most ISPs. Spamhaus identifies networks that still use it and recommends closing this port to improve security. <\/span><a href=\"https:\/\/datatracker.ietf.org\/doc\/rfc6409\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">study by IETF in 2021<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n\n\n\n<p>How Can You Check Domain Reputation Using Spamhaus?<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s easy. Enter your domain, IP, ASN, or hash in their reputation tracker.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Spamhaus will check it and give you a score. A score of 0 is neutral. Higher scores mean a better reputation, while lower scores suggest a poor domain reputation.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-MxToolbox\">3. MxToolbox<\/span><\/h3>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\"><strong>Recommended For<\/strong>: MX Lookup, Outbound + Inbound Mailflow Monitoring.<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/mxtoolbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MxToolbox<\/a> is a complete testing, and monitoring tool. It covers the most number of reports, and testing tools compared to others in the list. Let\u2019s see what it covers.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Factors Can You Check In Mxtoolbox?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Inbox placement report for Google and Yahoo.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Blacklist<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email health checkup<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">DNS lookup<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email compliance check<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">SMTP diagnosis for reverse DNS record<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>\u201cInteresting Fact<\/strong>: You can only check email compliance reports for Google and Yahoo from MxToolbox.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Although MxToolbox has a free version, it is limited to checking 1 domain on 30 blacklists. But they also offer advanced reporting and monitoring features in their paid version.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They have 2 paid plans, delivery center $129\/Month &amp; delivery center plus: $399\/Month.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\">&#8220;<strong>Fun Fact:<\/strong>\nMXToolbox also offers a \u201cmanaged service\u201d where they handle everything for you related to email deliverability monitoring and testing.&#8221;<\/span><\/i><\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Also read about the <strong><a href=\"https:\/\/www.saleshandy.com\/blog\/mxtoolbox-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">MXToolBox Alternatives<\/a><\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Senderscore\">4. Senderscore<\/span><\/h3>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\"><strong>Recommended For<\/strong>: Blocklist checks, Blocklist removals, Domain Reputation<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senderscore<\/a> is a free domain reputation tracking tool by Validity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is commonly used by email senders to check how well their emails are being delivered. It helps them track, monitor, and manage email performance to improve deliverability.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Factors Can You Check In Senderscore?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Domain reputation score<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Blocklist checks (for return path)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">List quality checks<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bounce lookups<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from checking and testing, Senderscrore also provides email deliverability management services like,&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Blocklist remover.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Complaint monitor.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Subject line analyzer.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Subject line previewer.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Using the tool is also quite straightforward. Their UI is very easy to follow and get insights.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, Validity has collaborated with over 2 dozen mailbox providers to be a part of the universal feedback loops.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you sign up for it, you will get notified whenever your domain is reported as spam. Quite handy!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-GlockApps\">5. GlockApps<\/span><\/h3>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\"><strong>Recommended For<\/strong>: Inbox Monitoring Across Major ISPs<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/glockapps.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GlockApps<\/a> is a paid tool that offers email testing, and monitoring services. But it also offers quite a lot of free testers as well.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Factors Can You Check In Glockapps?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Uptime monitoring<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dmarc analyzer<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Inbox insights<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Authentication checks<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Blacklist Monitor<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike other tools that limit their reporting for Gmail and Yahoo, this tool covers major ISPs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It also helps in checking email template status by identifying risky emails and flagging them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from testing and checking, it also provides suggestions on how to improve them. Now that is what you expect from a tool!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-Talos-Intelligence\">6. Talos Intelligence<\/span><\/h3>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\"><strong>Recommended For<\/strong>: Threat Intelligence and Spam Tracking<\/span><\/i><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/talosintelligence.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cisco Talos Intelligence<\/a> is one of the biggest groups in the world that tracks email threats.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is one of the few tools that provides information about your domain classification. Let\u2019s see what else it offers.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Factors Can You Check In Talos Intelligence?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Web reputation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">IP\/Domain reputation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content categorization<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">File Reputation<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">As it is a member of Microsoft, It also provides a specific \u201c<\/span><b>Microsoft advisory<\/b><span style=\"font-weight: 400;\">\u201d to inform the users about any potential threats while it is in the early stages.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It also shares a list of top spammers country-wise, IP reputation-wise, and owner-wise.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s it, using these tools, you can easily test, track, and manage your domain reputation key metrics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But to implement good practices, you will have to learn about them in the next section. Ok. Let\u2019s start improving your domain reputation.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-To-Improve-Domain-Reputation\">How To Improve Domain Reputation?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ve checked your domain reputation using the tools &#8211; what\u2019s next? This section walks you through 12 proven strategies to improve it.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-The-Role-of-Domain-Warm-Up-in-Email-Success\"><span style=\"font-weight: 400;\">The Role of Domain Warm-Up in Email Success<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#2-Domain-Classification-and-Its-Impact\"><span style=\"font-weight: 400;\">Domain Classification and Its Impact<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#3-Strategic-Use-of-Secondary-Domains\"><span style=\"font-weight: 400;\">Strategic Use of Secondary Domains<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#4-Best-Email-Sending-Practices-for-a-Strong-Reputation\"><span style=\"font-weight: 400;\">Best Email Sending Practices for a Strong Reputation<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#5-Control-High-Bounce-Rates\"><span style=\"font-weight: 400;\">Control High Bounce Rates<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#6-Reducing-Spam-Complaints\"><span style=\"font-weight: 400;\">Reducing Spam Complaints<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#7-Feedback-Loops-FBLs-In-Check\"><span style=\"font-weight: 400;\">Feedback Loops (FBLs) in Check<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#7-Email-Authentication-Done-Right\"><span style=\"font-weight: 400;\">Email Authentication Done Right<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#8-Creating-Reputation-Safe-Content\"><span style=\"font-weight: 400;\">Creating Reputation-Safe Content<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#9-Avoiding-the-Blacklist-Trap\"><span style=\"font-weight: 400;\">&nbsp;Avoiding the Blacklist Trap<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#10-Unsubscription-Rates-A-Warning-Signal\"><span style=\"font-weight: 400;\">&nbsp;Unsubscription Rates: A Warning Signal<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#11-Engagement-Metrics-and-Reputation\"><span style=\"font-weight: 400;\">&nbsp;Engagement Metrics and Reputation<\/span><\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-The-Role-of-Domain-Warm-Up-in-Email-Success\">1. The Role of Domain Warm-Up in Email Success<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To convince Email Service Providers (ESPs) that you\u2019re a legitimate sender and not a spammer, it\u2019s crucial to gradually increase the number of emails you send each day.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This process, known as email warm-up, helps build trust with ESPs and improves your email deliverability over time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can warm up your emails manually or by using an automated tool.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you work in sales, marketing, or any field that involves frequent email outreach, using a tool is often the easiest and most efficient approach.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It saves time, ensures consistency, and helps you scale your email campaigns smoothly.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One tool I recommend is <a href=\"https:\/\/www.trulyinbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trulyinbox<\/a>, well-regarded for its reliable email warm-up features.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It offers unique capabilities such as <\/span><b>multiple opens for a single email, customizable ramp-up plans, and support for unlimited email accounts<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Domain-Classification-and-Its-Impact\">2. Domain Classification and Its Impact<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Classification or categorization is very impactful in getting proper reputation insights.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201c<em>Think of it as organizing files on your computer with a proper filing system. It makes it easy for you to find, select, and move things when needed quickly.<\/em>\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can categorize your domains in various ways like,<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">registering yourself in Google My Business,&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">enlisting your business in government listings,&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">or using structured content and SEO practices to help Google understand your business category.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Strategic-Use-of-Secondary-Domains\">3. Strategic Use of Secondary Domains<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Keeping the safety of your main domain is very crucial.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why, if your business requires you to send emails in big numbers, you should rather use subdomains, AKA secondary domains.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using secondary domains reduces the chance of the reputation of your main domain going down.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since different ESPs evaluate reputation independently, secondary domains can protect your primary domain\u2019s reputation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Use this step-by-step guide<\/strong> on<\/span> <a href=\"https:\/\/www.saleshandy.com\/blog\/how-to-set-up-secondary-domains-email-accounts-for-cold-outreach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to use secondary domains<\/span><\/a><span style=\"font-weight: 400;\"> easily with Saleshandy.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Best-Email-Sending-Practices-for-a-Strong-Reputation\">4. Best Email Sending Practices for a Strong Reputation<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This section focuses on best practices for email sending to strengthen your domain reputation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Including sending consistently, gradually increasing the number of emails sent a day, (<\/span><b>limit it to 50\/day\/email account<\/b><span style=\"font-weight: 400;\">), sending personalized emails, regularly tracking key metrics, and checking authentication status.&nbsp;<\/span><\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: domain reputation inline cta 3 -->\n<div id=\"om-xiq8u8vd93dkd3j2elqe-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'xiq8u8vd93dkd3j2elqe');<\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Control-High-Bounce-Rates\">5. Control High Bounce Rates<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is simple, bounces can be controlled by cleaning your list regularly and eliminating invalid, inactive users from the list.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By doing this you reduce your chances of getting hard bounces.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, keep in mind that if you have noticed that your emails are bouncing in any campaign, stop it immediately to control the damage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8220;<em><strong><a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a> instantly pauses your email campaigns if any emails bounce, protecting your domain reputation effectively!<\/strong><\/em>\u201d<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-Reducing-Spam-Complaints\">6. Reducing Spam Complaints<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In my experience, it is quite easy to achieve. Basically, you have to make sure that you are sending emails to the relevant audience. For that, you need to better segment and clean your email lists.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also register your domain on tools that keep track of user complaints or spam reports.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By doing this you can quickly remove the user from your mailing list (and similar people) who take your emails as spam.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s a tool suggestion for the same: <a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senderscore<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-Feedback-Loops-FBLs-In-Check\">7. Feedback Loops (FBLs) In Check<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Regularly monitoring spam feedback from recipients is essential for addressing complaints. <\/span><b>How to do it<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some tools provide you with updates once you register with them. Then, whenever any user reports you, you immediately receive a notification.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use that and remove that user from your and future campaigns.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\">&#8220;<strong>Fun Fact <\/strong>\nDid you know that Saleshandy users can create a DNC list and remove all the unwanted users from their current and future campaigns effortlessly.&#8221;<\/span><\/i><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-Email-Authentication-Done-Right\">7. Email Authentication Done Right<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is very important to check. Your email infrastructure should be intact. It includes all your DNS records to work functionally.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can check your records using tools like MxToolbox, or their current status in <\/span><a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Saleshandy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1652\" height=\"953\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2.webp\" alt=\"saleshandy website\" class=\"wp-image-48288\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2.webp 1652w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2-347x200.webp 347w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2-900x519.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2-768x443.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2-1536x886.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2-1200x692.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/08\/Saleshandy-2-150x87.webp 150w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"8-Creating-Reputation-Safe-Content\">8. Creating Reputation-Safe Content<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Content is the main part of maintaining your domain reputation. So, if your content is personalized, relevant, and to the point, it will increase engagement metrics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Writing <a href=\"https:\/\/www.saleshandy.com\/blog\/best-subject-lines-for-cold-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">great email subject lines<\/a> also helps in improving the content game of your email.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While personalizing content for each recipient is ideal, it\u2019s not always practical. That\u2019s where you can utilize <\/span><span style=\"font-weight: 400;\">email personalization tools<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools, with their advanced features like <strong>variable tags, merge tags, spintax, and A\/Z testing <\/strong>make each email unique and relevant to the recipient.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s up to you how much to leverage these tools because you can create unlimited variations using these features, and automate sequences, too!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"9-Avoiding-the-Blacklist-Trap\">9. Avoiding the Blacklist Trap<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, there are many reasons to get listed on a blacklist.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if you have already been listed in one, your only chance of redeeming your credibility back is to reach out to that tool that listed you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your request is genuine, blacklisting services typically <strong>remove your domain<\/strong> <\/span><b>within 24 hours<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"10-Unsubscription-Rates-A-Warning-Signal\">10. Unsubscription Rates: A Warning Signal<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">First of all, it&#8217;s a plus 1 if you provide an opt-out link to your recipients in your emails. But it doesn&#8217;t stop there.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You must set up a system where those unsubscribed users don\u2019t receive your emails anymore. Also, this is a good sign to check your email list if this rate increases suddenly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many times, if you buy your lead list from third-party tools that provide unverified or unfiltered lists, you can face this issue.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hence, it&#8217;s always advised to<\/span><b> buy your leads from trustworthy and verified sources<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Want quality business leads?<\/strong> &#8211; Read this: <\/span><a href=\"https:\/\/www.saleshandy.com\/blog\/business-databases\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Find the best Business Leads<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"11-Engagement-Metrics-and-Reputation\">11. Engagement Metrics and Reputation<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Thinking, How do I stay ahead of domain reputation issues?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By tracking in advance. There are many tools like <\/span><span style=\"font-weight: 400;\">Saleshandy<\/span><span style=\"font-weight: 400;\">, which provides excellent <\/span><a href=\"https:\/\/www.saleshandy.com\/email-tracking-new\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email tracking features<\/span><\/a><span style=\"font-weight: 400;\">. It also allows you to track multiple domains at the same time.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding:30px 40px;margin-top: 40px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p style=\"margin: 0 0 0em 0 !important;\"><i><span style=\"font-weight: 400;\"><strong>Cool feature: <\/strong>It comes with real-time desktop notifications when a recipient engages with your emails. Great help if you want to take advantage of their attention and convert it to outcome.&#8221;<\/span><\/i><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Quick-Recap\">Quick Recap<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before we wrap up, here\u2019s a quick refresher on what we covered.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>What is domain reputation?<\/b><span style=\"font-weight: 400;\"> &#8211; Think of it as your digital scorecard with email service providers (ESPs).<\/span><\/li>\n\n\n\n<li><b>How is it scored?<\/b><span style=\"font-weight: 400;\"> &#8211; Each ESP and reputation tool uses its own criteria to evaluate it.<\/span><\/li>\n\n\n\n<li><b>Why does it matter?<\/b><span style=\"font-weight: 400;\"> &#8211; It\u2019s directly tied to your email deliverability and overall campaign performance.<\/span><\/li>\n\n\n\n<li><b>What impacts domain reputation?<\/b><span style=\"font-weight: 400;\"> &#8211; Poor sending practices, skipping warm-up, spammy content, missing authentication, and high bounce rates can hurt your score.<\/span><\/li>\n\n\n\n<li><b>How to check it?<\/b><span style=\"font-weight: 400;\"> &#8211; Tools like Spamhaus, Google Postmaster Tools, GlockApps, and Senderscore help you monitor your domain reputation.<\/span><\/li>\n\n\n\n<li><b>How to improve it?<\/b><span style=\"font-weight: 400;\"> &#8211; Warm up domains, personalize emails, monitor key metrics, and offer clear opt-out options to boost your reputation.<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"FAQs\">FAQs<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Is-Domain-reputation-and-IP-reputation-the-same-thing\">1. Is Domain reputation and IP reputation the same thing?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">No. However, both of them are dependent on each other, they are not the same. Domain reputation is \u201cwho\u201d is sending the emails and how trustworthy the sender is.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While IP reputation is from \u201cwhere\u201d your emails are coming from and how trustworthy that place is. A good domain reputation can help improve IP reputation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-How-do-we-regain-domain-reputation\">2. How do we regain domain reputation?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Building a domain reputation is a time-consuming process. It can take a few weeks to a few months, depending on the level of damage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In some cases, like being blacklisted again and again or getting too many users&#8217; complaints, or having a bad IP reputation, reversing it might not be possible as well.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, if the damage is less, then by following the best practices, keeping ISP rules in mind, and keeping users&#8217; relevance in mind, one can slowly in a few weeks recover the domain reputation. Read the blog to understand the best practices in detail.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Why-is-the-domain-reputation-checking-process-kept-hidden-by-most-authorities\">3. Why is the domain reputation-checking process kept hidden by most authorities?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is kept hidden because a lot of spammers may misuse it if they know how ISPs or tools track domain reputation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And if they trick it, users&#8217; safety will be at risk. Hence to prevent users&#8217; safety, ISPs keep their domain reputation scoring system details hidden mostly.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Is-domain-reputation-the-same-as-sender-reputation\">4. Is domain reputation the same as sender reputation?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Yes, domain reputation is also referred to as sender reputation. In simple terms, for receivers, the domain address is the sender&#8217;s address from where they get messages from.<\/span><\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"1. Is Domain reputation and IP reputation the same thing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"No. However, both of them are dependent on each other, they are not the same. Domain reputation is \u201cwho\u201d is sending the emails and how trustworthy the sender is.\n\nWhile IP reputation is from \u201cwhere\u201d your emails are coming from and how trustworthy that place is. A good domain reputation can help improve IP reputation.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"2. 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Bounce Rates5.8 8. Spam Complaints5.9 9. FBL [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":50350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[988],"tags":[],"class_list":["post-50331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Check and Improve Your Domain Reputation!<\/title>\n<meta name=\"description\" content=\"learn everything about domain reputation. It&#039;s importance and how to improve it. 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