{"id":54637,"date":"2025-05-13T13:14:34","date_gmt":"2025-05-13T13:14:34","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=54637"},"modified":"2025-05-16T06:44:17","modified_gmt":"2025-05-16T06:44:17","slug":"introducing-subsequence-in-saleshandy","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/","title":{"rendered":"Introducing Subsequence &#8211; Conditional Follow-ups in Saleshandy"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#What-is-Subsequence\"><strong class=\"What-is-Subsequence\"><span class=\"toc_number toc_depth_1\">1<\/span> What is Subsequence?<\/strong><\/a><\/li><li><a href=\"#Why-you-should-use-Subsequences-in-your-Cold-Email\"><strong class=\"Why-you-should-use-Subsequences-in-your-Cold-Email\"><span class=\"toc_number toc_depth_1\">2<\/span> Why you should use Subsequences in your Cold Email<\/strong><\/a><ul><li><a href=\"#nbsp1-Only-Follow-up-with-Warm-Leads\"><strong class=\"nbsp1-Only-Follow-up-with-Warm-Leads\"><span class=\"toc_number toc_depth_2\">2.1<\/span> &nbsp;1. Only Follow up with Warm Leads<\/strong><\/a><\/li><li><a href=\"#2-Nudge-the-Silent-but-Curious-Ones\"><strong class=\"2-Nudge-the-Silent-but-Curious-Ones\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2. Nudge the Silent but Curious Ones<\/strong><\/a><\/li><li><a href=\"#nbsp3-Send-Different-Follow-ups-based-on-Tags\"><strong class=\"nbsp3-Send-Different-Follow-ups-based-on-Tags\"><span class=\"toc_number toc_depth_2\">2.3<\/span> &nbsp;3. Send Different Follow-ups based on Tags<\/strong><\/a><\/li><li><a href=\"#4-Based-on-the-Outcomes-your-Team-Sets\"><strong class=\"4-Based-on-the-Outcomes-your-Team-Sets\"><span class=\"toc_number toc_depth_2\">2.4<\/span>  4. Based on the Outcomes your Team Sets<\/strong><\/a><\/li><li><a href=\"#5-Continue-only-After-a-Certain-Step-is-Sent\"><strong class=\"5-Continue-only-After-a-Certain-Step-is-Sent\"><span class=\"toc_number toc_depth_2\">2.5<\/span> 5. Continue only After a Certain Step is Sent<\/strong><\/a><\/li><li><a href=\"#6-Follow-up-with-Highly-Engaged-Prospects\"><strong class=\"6-Follow-up-with-Highly-Engaged-Prospects\"><span class=\"toc_number toc_depth_2\">2.6<\/span> 6. Follow up with Highly Engaged Prospects<\/strong><\/a><\/li><li><a href=\"#Bonus-Combine-Multiple-Conditions-for-Deeper-Targeting\"><strong class=\"Bonus-Combine-Multiple-Conditions-for-Deeper-Targeting\"><span class=\"toc_number toc_depth_2\">2.7<\/span> Bonus: Combine Multiple Conditions for Deeper Targeting<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-to-Create-a-Subsequence-in-Saleshandy\"><strong class=\"How-to-Create-a-Subsequence-in-Saleshandy\"><span class=\"toc_number toc_depth_1\">3<\/span> How to Create a Subsequence in Saleshandy<\/strong><\/a><ul><li><a href=\"#Step-1-Start-with-a-Sequence\"><strong class=\"Step-1-Start-with-a-Sequence\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Step 1: Start with a Sequence<\/strong><\/a><\/li><li><a href=\"#Step-2-Open-the-Subsequence-Tab\"><strong class=\"Step-2-Open-the-Subsequence-Tab\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Step 2: Open the Subsequence Tab<\/strong><\/a><\/li><li><a href=\"#Step-3-Click-Create-New-Subsequence\"><strong class=\"Step-3-Click-Create-New-Subsequence\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Step 3: Click \u2018Create New Subsequence\u2019<\/strong><\/a><\/li><li><a href=\"#Step-4-Configure-Settings\"><strong class=\"Step-4-Configure-Settings\"><span class=\"toc_number toc_depth_2\">3.4<\/span> Step 4: Configure Settings<\/strong><\/a><\/li><li><a href=\"#Step-5-Add-Steps\"><strong class=\"Step-5-Add-Steps\"><span class=\"toc_number toc_depth_2\">3.5<\/span> Step 5: Add Steps<\/strong><\/a><\/li><li><a href=\"#Step-6-Save-Activate\"><strong class=\"Step-6-Save-Activate\"><span class=\"toc_number toc_depth_2\">3.6<\/span> Step 6: Save &amp; Activate<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Important\"><strong class=\"Important\"><span class=\"toc_number toc_depth_1\">4<\/span>  Important:<\/strong><\/a><\/li><li><a href=\"#Ready-to-Build-Smarter-Faster-and-More-Personal-Follow-Ups\"><strong class=\"Ready-to-Build-Smarter-Faster-and-More-Personal-Follow-Ups\"><span class=\"toc_number toc_depth_1\">5<\/span> Ready to Build Smarter, Faster, and More Personal Follow-Ups?<\/strong><\/a><ul><li><a href=\"#Try-It-Today\"><strong class=\"Try-It-Today\"><span class=\"toc_number toc_depth_2\">5.1<\/span> Try It Today<\/strong><\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p>Cold outreach isn\u2019t just about sending the first email; it\u2019s about sending the <em>right follow-up<\/em>, at the <em>right time<\/em>, based on how your prospects respond.<\/p>\n\n\n\n<p>Until now, if you wanted to send behavior-based follow-ups, you had to manage them manually, export prospects from one sequence, filter them, tag them, and import them into another. It took time and effort, and let\u2019s be honest, it was easy to mess up.<\/p>\n\n\n\n<p>Today, that changes.<\/p>\n\n\n\n<p>We\u2019re excited to introduce <strong>Subsequences<\/strong> a powerful new way to automate intelligent, condition-based follow-ups directly within your sequences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What-is-Subsequence\"><strong>What is Subsequence?<\/strong><\/span><\/h2>\n\n\n\n<p>A <strong>Subsequence<\/strong> is an automated follow-up path inside your main sequence that gets triggered when certain conditions are met, like opens, clicks, replies, tags, or outcomes.<\/p>\n\n\n\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"351\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXew7kBpZSs3e32zxcYC6NCKghZG8RcmAV2O4YmAV3_RMhQK8Q0Um9EDW_yPkd4q9f84QC1O784mlKvB0n3owAwFtFuiQ3VcQVUKIz-x-hkFp1lPbk794W0kooUTRmS_YGtskpva?key=o3yNINLSNSb9EjODHFT0ERPr\"><\/p>\n\n\n\n<p>Think of it as a branching flow within a sequence.&nbsp;<\/p>\n\n\n\n<p>Each Subsequence can have its emails, delays, schedules, and multichannel steps\u2014all sent from the same sender account as the parent sequence and tracked under the parent sequence.<\/p>\n\n\n\n<p>You control the logic. Subsequence handles the execution.<\/p>\n\n\n\n<p>Here are just a few examples of how users are already planning to use Subsequence logic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auto-nurture warm leads:<br>If replied = interested \u2192 Wait 1 day \u2192 Add to value subsequence<br><\/li>\n\n\n\n<li>Re-target high-engagement prospects:<br>If open count &gt; 5 AND tag = ICP \u2192 Add to follow-up subsequence<br><\/li>\n\n\n\n<li>Follow-ups based on sentiment:<br>If reply outcome = not interested, \u2192 Start a gentle re-engagement subsequence.<br><\/li>\n\n\n\n<li>Handle multi-language leads:<br>If tag = French \u2192 Route to French-language subsequence<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Why-you-should-use-Subsequences-in-your-Cold-Email\"><strong>Why you should use Subsequences in your Cold Email<\/strong><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"nbsp1-Only-Follow-up-with-Warm-Leads\"><strong>&nbsp;1. Only Follow up with Warm Leads<\/strong><\/span><\/h3>\n\n\n\n<p><strong>Trigger conditions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prospect replied -Their reply includes keywords like <em>\u201cinterested\u201d<\/em>, <em>\u201cpricing\u201d<\/em>, <em>\u201cschedule\u201d<br><\/em><br><strong>Why use it:<\/strong> <br>When someone replies showing clear buying intent, you want to follow up fast but with the proper context.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This Subsequence can automatically send your next step (like a meeting link, case study, or product deck) only to people who are ready to move forward. There is no need to manually sort through replies.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> Use this to personalize your high-intent flow \u2014 include tailored next steps based on keywords like <em>\u201cintegration\u201d<\/em> or <em>\u201cbudget\u201d<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Nudge-the-Silent-but-Curious-Ones\"><strong>2. Nudge the Silent but Curious Ones<\/strong><\/span><\/h3>\n\n\n\n<p><strong>Trigger conditions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opened the email 3 or more times<\/li>\n\n\n\n<li>Didn\u2019t click any link<\/li>\n\n\n\n<li>Not reply yet<br><br><strong>Why use it:<\/strong><br>Some people won\u2019t reply, but keep coming back to the email. They\u2019re interested \u2014 just not ready. With this Subsequence, you can send a softer, low-pressure nudge, like:<\/li>\n<\/ul>\n\n\n\n<p>\u201cSaw you had a chance to check this a few times \u2014 happy to answer any questions or share more info!\u201d<\/p>\n\n\n\n<p>Perfect for re-engaging without being pushy.<\/p>\n\n\n\n<p>&nbsp;<strong>Pro tip:<\/strong> Add a 2\u20133 day delay after the last open to give them space before you follow up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"nbsp3-Send-Different-Follow-ups-based-on-Tags\"><strong>&nbsp;3. Send Different Follow-ups based on Tags<\/strong><\/span><\/h3>\n\n\n\n<p><strong>Trigger conditions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prospect is tagged as <em>\u201cHigh Value\u201d<\/em>, <em>\u201cNot Now\u201d<\/em>, <em>\u201cDemo Booked\u201d<\/em>, etc.<br><br><strong>Why use it:<\/strong><br>Tags let you segment leads based on internal workflows, integrations, or manual inputs. With Subsequences, you can automatically trigger relevant emails, like a nurture sequence for \u201cNot Now\u201d leads or a prep email for \u201cDemo Booked\u201d ones.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro tip:<\/strong> Combine tags with other conditions like \u201cClicked on Demo Link\u201d for extra control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Based-on-the-Outcomes-your-Team-Sets\"><strong> 4. Based on the Outcomes your Team Sets<\/strong><\/span><\/h3>\n\n\n\n<p><strong>Trigger conditions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A manual outcome is assigned, like <em>\u201cInterested &#8211; Follow Up Later\u201d<\/em> or <em>\u201cNo Response.\u201d<br><\/em><br><strong>Why use it:<\/strong><br>Sometimes your SDRs or AEs manually mark a lead based on a call or email. Instead of creating separate sequences, use a Subsequence to continue the flow from where they left off \u2014 automatically.<\/li>\n<\/ul>\n\n\n\n<p>Example: Outcome = \u201cFollow up in 2 weeks\u201d \u2192 Subsequence waits 14 days and sends a check-in email.<\/p>\n\n\n\n<p>&nbsp;<strong>Pro tip:<\/strong> Pair outcomes with delays to match the follow-up timing your reps commit to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Continue-only-After-a-Certain-Step-is-Sent\"><strong>5. Continue only After a Certain Step is Sent<\/strong><\/span><\/h3>\n\n\n\n<p><strong>Trigger conditions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 3 (or any step) was successfully sent<br><br><strong>Why use it:<\/strong><br>You might want to wait for a certain email to go out before triggering a new thread or direction. Maybe Step 3 is a value-heavy email, and only after that, you want to send a separate case study or testimonial series.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro tip:<\/strong> Use this when you want to add a parallel nurturing stream that picks up only after specific moments in the journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-Follow-up-with-Highly-Engaged-Prospects\"><strong>6. Follow up with Highly Engaged Prospects<\/strong><\/span><\/h3>\n\n\n\n<p><strong>Trigger conditions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opened the email 5+ times<\/li>\n\n\n\n<li>Clicked a specific link<br><br><strong>Why use it:<\/strong><br>If someone opens and clicks, they are very likely evaluating you seriously. Set up a Sequence to drop them into a more aggressive CTA path, like asking if they want to chat or offering a time slot directly.<\/li>\n<\/ul>\n\n\n\n<p>You\u2019re meeting them where their intent is highest \u2014 no extra effort needed.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> Include dynamic content, such as \u201cSince you&#8217;ve checked out our pricing, here are a few ways we can help reduce your cost per lead\u2026\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Bonus-Combine-Multiple-Conditions-for-Deeper-Targeting\"><strong>Bonus: Combine Multiple Conditions for Deeper Targeting<\/strong><\/span><\/h3>\n\n\n\n<p>You can stack these conditions to fine-tune who enters each Subsequence. For example:<\/p>\n\n\n\n<p>Prospect replied <strong>AND<\/strong> reply contains \u201cnot now\u201d <strong>AND<\/strong> has tag \u201cICP\u201d<\/p>\n\n\n\n<p>This kind of logic helps you run complex automations without the complexity \u2014 just set it and let it run.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-to-Create-a-Subsequence-in-Saleshandy\"><strong>How to Create a Subsequence in Saleshandy<\/strong><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Step-1-Start-with-a-Sequence\"><strong>Step 1: Start with a Sequence<\/strong><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create or open an existing Sequence.<\/li>\n\n\n\n<li>Add the <strong>first step<\/strong> (email or task).<\/li>\n\n\n\n<li>Once the first step is added, the <strong>Subsequence tab will be enabled<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Step-2-Open-the-Subsequence-Tab\"><strong>Step 2: Open the Subsequence Tab<\/strong><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEc-D6LR8zVHF-VU9igwokDOx7UF3RY0PMsD8q9rs2ZIj4gxQNgIwYvEEeeQ91dE0KWofGFYo2mUxod-ypCx-fsNzVI47AeuJTVQypbQbSLrKosMq6Ubd1H8DVOOC6rvXv-JGN4w?key=o3yNINLSNSb9EjODHFT0ERPr\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click the <strong>Subsequence<\/strong> tab within the Sequence.<\/li>\n\n\n\n<li>You\u2019ll see a <strong>list of all existing Subsequences<\/strong> tied to this parent sequence.<\/li>\n\n\n\n<li>You can <strong>view, clone, or disable<\/strong> any of them.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Step-3-Click-Create-New-Subsequence\"><strong>Step 3: Click \u2018Create New Subsequence\u2019<\/strong><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&#8217;ll enter a new tab with <strong>two options<\/strong>:<br>\n<ul class=\"wp-block-list\">\n<li><strong>Settings<\/strong><\/li>\n\n\n\n<li><strong>Steps<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Step-4-Configure-Settings\"><strong>Step 4: Configure Settings<\/strong><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add conditions (all work using AND logic):\n<ul class=\"wp-block-list\">\n<li><strong>Open count<\/strong><\/li>\n\n\n\n<li><strong>Click URL<\/strong><\/li>\n\n\n\n<li><strong>Replied<\/strong><\/li>\n\n\n\n<li><strong>Finished<\/strong><\/li>\n\n\n\n<li><strong>Outcomes<\/strong><\/li>\n\n\n\n<li><strong>Reply Body Keywords<\/strong><\/li>\n\n\n\n<li><strong>Step Completed<\/strong><\/li>\n\n\n\n<li><strong>Prospect Tags<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXchfB2DFYtNPBxw50J99v-zcWftvMPSfcq36PyVK_kNk3548cADiobkUQDF3bS3KW2SfGbnaRoQVg3OLmZdac79msBb77X0fP2Pvpkm746KtU8oD0eUzmWvKqizw8Dz1d3sOjoUFA?key=o3yNINLSNSb9EjODHFT0ERPr\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set a <strong>delay<\/strong> (in days) to wait after the rule is met before sending the first step.<br><\/li>\n\n\n\n<li>Choose a <strong>schedule<\/strong> (defaults to the parent sequence but can be changed).<br><\/li>\n\n\n\n<li>Tracking logic:<br>\n<ul class=\"wp-block-list\">\n<li>If click\/open tracking is OFF in the parent, relevant condition options will be <strong>disabled<\/strong> with a tooltip.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Step-5-Add-Steps\"><strong>Step 5: Add Steps<\/strong><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfeXCqflxb5hsWlOXqvdhCfSBOBEfJR6nPvjnhCyNFhXa0ZwEOxpPrypY63snYWuLdS4RZHyWrcBjtpbWBelmcPK8ucuqzdf4WveoNWQJjl4sRdR0LMdFUXLW5LxlSzUOArGJh_?key=o3yNINLSNSb9EjODHFT0ERPr\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once settings are saved, go to the <strong>Steps tab<\/strong>.<\/li>\n\n\n\n<li>Add your email or task steps.<\/li>\n\n\n\n<li>Subject lines in the <strong>first step can be empty<\/strong> (to stay in the same email thread).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfVqg3xp9QQ_F_P8MBWWPoWyZZufQ_QI3q0dCvbMZt9mMncgmoiYZlEt8Nc2Auk64ouuMcOA0-zuoP2IxQQ1GDhxSUFsL7978ZwRsaWRCcsixuRuKn4Awfn9eJIqHKqnvhM--ouIA?key=o3yNINLSNSb9EjODHFT0ERPr\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use merge tags and variables as usual.<\/li>\n\n\n\n<li>You can add <strong>Multi-channel tasks<\/strong> if you have enabled multichannel from the profile tab. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Step-6-Save-Activate\"><strong>Step 6: Save &amp; Activate<\/strong><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save your Subsequence.<\/li>\n\n\n\n<li>You can enable\/disable it anytime.<\/li>\n\n\n\n<li>Only one instance of a prospect can exist in a Subsequence.<\/li>\n\n\n\n<li><strong>Engagement data from the Subsequence<\/strong> will be reflected in the Subsequence tab adjacent to a particular subsequence.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Important\"><strong> Important:<\/strong><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full Rule Match<\/strong>&nbsp;&#8211; Prospects enter the subsequence immediately after they meet all the defined conditions.<\/li>\n\n\n\n<li><strong>Delay Before Action<\/strong>&nbsp;&#8211; The delay sets how long after entry, the first step will be triggered.<\/li>\n\n\n\n<li><strong>Condition Re-check&nbsp;<\/strong>&#8211; Each step rechecks the conditions; if no longer met, the prospect is marked finished.<\/li>\n\n\n\n<li><strong>Entry to Other Subsequence<\/strong>&#8211; A prospect can enter a new subsequence once their status in the current one is Completed, Finished, or Inactive.<\/li>\n\n\n\n<li><strong>Subsequence Takes Over<\/strong>&nbsp;&#8211; Prospects will not receive any more steps from the parent sequence after entering a subsequence.<\/li>\n\n\n\n<li><strong>Link Tracking:<\/strong>&nbsp;If link tracking is not enabled in sequence settings, you won&#8217;t be able to set the link tracking trigger condition.<\/li>\n\n\n\n<li><strong>Prospect in Sequence:<\/strong>&nbsp;The prospect will move into subsequence as soon as the conditions are met, without any system delays to ensure targeted outreach.<\/li>\n\n\n\n<li><strong>Email accounts:&nbsp;<\/strong>The subsequence will always be in the same thread and from the same email account as the parent sequence.<\/li>\n\n\n\n<li>Once a prospect has entered any subsequence, he can&#8217;t return to the parent sequence.<\/li>\n\n\n\n<li>A prospect can move from one subsequence to another, provided his status is finished or completed in the current subsequence.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Ready-to-Build-Smarter-Faster-and-More-Personal-Follow-Ups\"><strong>Ready to Build Smarter, Faster, and More Personal Follow-Ups?<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to use Subsequence in Saleshandy\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/aBWWdnpZr18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Subsequences are more than just a new feature \u2014 they\u2019re a smarter way to run outreach. Whether you\u2019re scaling outbound campaigns, personalizing nurture tracks, or syncing better with sales, this feature gives you <strong>precise control<\/strong> over what happens next in your prospect\u2019s journey.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No more missed opportunities.<\/li>\n\n\n\n<li>No more manual tagging.<\/li>\n\n\n\n<li>No more missed follow-ups.<\/li>\n<\/ul>\n\n\n\n<p>With Subsequences, your outreach becomes adaptive, dynamic, and deeply relevant, exactly how modern B2B selling should be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Try-It-Today\"><strong><a href=\"http:\/\/my.saleshandy.com\/login\">Try It Today<\/a><\/strong><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 What is Subsequence?2 Why you should use Subsequences in your Cold Email2.1 &nbsp;1. Only Follow up with Warm Leads2.2 2. Nudge the Silent but Curious Ones2.3 &nbsp;3. Send Different Follow-ups based on Tags2.4 4. Based on the Outcomes your Team Sets2.5 5. Continue only After a Certain Step is Sent2.6 6. Follow up with [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":54655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[4976],"tags":[],"class_list":["post-54637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Subsequence - Conditional Follow-ups in Saleshandy<\/title>\n<meta name=\"description\" content=\"Discover how Saleshandy&#039;s new Subsequence feature helps you automate follow-ups based on prospect behavior and close deals faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Subsequence - Conditional Follow-ups in Saleshandy\" \/>\n<meta property=\"og:description\" content=\"Discover how Saleshandy&#039;s new Subsequence feature helps you automate follow-ups based on prospect behavior and close deals faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/\" \/>\n<meta property=\"og:site_name\" content=\"SalesHandy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Saleshandy-455345097971262\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dhruvikigai\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T13:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T06:44:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dhruv Patel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/dhruvikigai\" \/>\n<meta name=\"twitter:site\" content=\"@sales_handy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dhruv Patel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/\"},\"author\":{\"name\":\"Dhruv Patel\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#\/schema\/person\/cdf2008ea94e6cb6a8d095dbafc96c98\"},\"headline\":\"Introducing Subsequence &#8211; Conditional Follow-ups in Saleshandy\",\"datePublished\":\"2025-05-13T13:14:34+00:00\",\"dateModified\":\"2025-05-16T06:44:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/\"},\"wordCount\":1388,\"publisher\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/\",\"url\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/\",\"name\":\"Introducing Subsequence - Conditional Follow-ups in Saleshandy\",\"isPartOf\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png\",\"datePublished\":\"2025-05-13T13:14:34+00:00\",\"dateModified\":\"2025-05-16T06:44:17+00:00\",\"description\":\"Discover how Saleshandy's new Subsequence feature helps you automate follow-ups based on prospect behavior and close deals faster.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage\",\"url\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png\",\"contentUrl\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.saleshandy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Subsequence &#8211; Conditional Follow-ups in Saleshandy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#website\",\"url\":\"https:\/\/www.saleshandy.com\/blog\/\",\"name\":\"SalesHandy\",\"description\":\"A sales engagement platform that helps to book more meetings\",\"publisher\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.saleshandy.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#organization\",\"name\":\"Saleshandy\",\"url\":\"https:\/\/www.saleshandy.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/10\/Saleshandy-Logo-320x132px.png\",\"contentUrl\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/10\/Saleshandy-Logo-320x132px.png\",\"width\":320,\"height\":132,\"caption\":\"Saleshandy\"},\"image\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Saleshandy-455345097971262\/\",\"https:\/\/x.com\/sales_handy\",\"https:\/\/www.linkedin.com\/company\/saleshandy?trk=biz-companies-cym\",\"https:\/\/www.pinterest.com\/saleshandy\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#\/schema\/person\/cdf2008ea94e6cb6a8d095dbafc96c98\",\"name\":\"Dhruv Patel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/Dhruv_Patel-96x96.png\",\"contentUrl\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/Dhruv_Patel-96x96.png\",\"caption\":\"Dhruv Patel\"},\"description\":\"Dhruv Patel is a Lead Generation and Outbound Expert with over 10 years of experience helping businesses turn cold outreach into lasting connections. As the co-founder of Saleshandy, a leading cold email tool, he\u2019s passionate about creating smart strategies that automate outreach while keeping deliverability at its best. Dhruv knows how to craft outbound tactics that work, from generating high-quality leads to building campaigns that get results. Through his engaging blogs, LinkedIn posts, and newsletters, he shares practical, easy-to-follow tips to help you level up your outreach, land more leads, and close more deals.\",\"sameAs\":[\"http:\/\/www.saleshandy.com\",\"https:\/\/www.facebook.com\/dhruvikigai\",\"https:\/\/www.linkedin.com\/in\/dhruvikigai\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/dhruvikigai\"],\"url\":\"https:\/\/www.saleshandy.com\/blog\/author\/dhruv1993\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing Subsequence - Conditional Follow-ups in Saleshandy","description":"Discover how Saleshandy's new Subsequence feature helps you automate follow-ups based on prospect behavior and close deals faster.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/","og_locale":"en_US","og_type":"article","og_title":"Introducing Subsequence - Conditional Follow-ups in Saleshandy","og_description":"Discover how Saleshandy's new Subsequence feature helps you automate follow-ups based on prospect behavior and close deals faster.","og_url":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/","og_site_name":"SalesHandy","article_publisher":"https:\/\/www.facebook.com\/Saleshandy-455345097971262\/","article_author":"https:\/\/www.facebook.com\/dhruvikigai","article_published_time":"2025-05-13T13:14:34+00:00","article_modified_time":"2025-05-16T06:44:17+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png","type":"image\/png"}],"author":"Dhruv Patel","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/dhruvikigai","twitter_site":"@sales_handy","twitter_misc":{"Written by":"Dhruv Patel","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#article","isPartOf":{"@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/"},"author":{"name":"Dhruv Patel","@id":"https:\/\/www.saleshandy.com\/blog\/#\/schema\/person\/cdf2008ea94e6cb6a8d095dbafc96c98"},"headline":"Introducing Subsequence &#8211; Conditional Follow-ups in Saleshandy","datePublished":"2025-05-13T13:14:34+00:00","dateModified":"2025-05-16T06:44:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/"},"wordCount":1388,"publisher":{"@id":"https:\/\/www.saleshandy.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png","articleSection":["Product Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/","url":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/","name":"Introducing Subsequence - Conditional Follow-ups in Saleshandy","isPartOf":{"@id":"https:\/\/www.saleshandy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage"},"image":{"@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png","datePublished":"2025-05-13T13:14:34+00:00","dateModified":"2025-05-16T06:44:17+00:00","description":"Discover how Saleshandy's new Subsequence feature helps you automate follow-ups based on prospect behavior and close deals faster.","breadcrumb":{"@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#primaryimage","url":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png","contentUrl":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Introducing-Subsequence-to-send-trigger-based-follow-ups-2.png","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.saleshandy.com\/blog\/introducing-subsequence-in-saleshandy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.saleshandy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Introducing Subsequence &#8211; Conditional Follow-ups in Saleshandy"}]},{"@type":"WebSite","@id":"https:\/\/www.saleshandy.com\/blog\/#website","url":"https:\/\/www.saleshandy.com\/blog\/","name":"SalesHandy","description":"A sales engagement platform that helps to book more meetings","publisher":{"@id":"https:\/\/www.saleshandy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.saleshandy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.saleshandy.com\/blog\/#organization","name":"Saleshandy","url":"https:\/\/www.saleshandy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.saleshandy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/10\/Saleshandy-Logo-320x132px.png","contentUrl":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/10\/Saleshandy-Logo-320x132px.png","width":320,"height":132,"caption":"Saleshandy"},"image":{"@id":"https:\/\/www.saleshandy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Saleshandy-455345097971262\/","https:\/\/x.com\/sales_handy","https:\/\/www.linkedin.com\/company\/saleshandy?trk=biz-companies-cym","https:\/\/www.pinterest.com\/saleshandy\/"]},{"@type":"Person","@id":"https:\/\/www.saleshandy.com\/blog\/#\/schema\/person\/cdf2008ea94e6cb6a8d095dbafc96c98","name":"Dhruv Patel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.saleshandy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/Dhruv_Patel-96x96.png","contentUrl":"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/01\/Dhruv_Patel-96x96.png","caption":"Dhruv Patel"},"description":"Dhruv Patel is a Lead Generation and Outbound Expert with over 10 years of experience helping businesses turn cold outreach into lasting connections. As the co-founder of Saleshandy, a leading cold email tool, he\u2019s passionate about creating smart strategies that automate outreach while keeping deliverability at its best. Dhruv knows how to craft outbound tactics that work, from generating high-quality leads to building campaigns that get results. Through his engaging blogs, LinkedIn posts, and newsletters, he shares practical, easy-to-follow tips to help you level up your outreach, land more leads, and close more deals.","sameAs":["http:\/\/www.saleshandy.com","https:\/\/www.facebook.com\/dhruvikigai","https:\/\/www.linkedin.com\/in\/dhruvikigai\/","https:\/\/x.com\/https:\/\/twitter.com\/dhruvikigai"],"url":"https:\/\/www.saleshandy.com\/blog\/author\/dhruv1993\/"}]}},"_links":{"self":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/posts\/54637"}],"collection":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/comments?post=54637"}],"version-history":[{"count":15,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/posts\/54637\/revisions"}],"predecessor-version":[{"id":54735,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/posts\/54637\/revisions\/54735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/media\/54655"}],"wp:attachment":[{"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/media?parent=54637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/categories?post=54637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saleshandy.com\/blog\/wp-json\/wp\/v2\/tags?post=54637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}