{"id":6020,"date":"2016-08-15T15:08:43","date_gmt":"2016-08-15T15:08:43","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=6020"},"modified":"2025-06-20T13:15:14","modified_gmt":"2025-06-20T13:15:14","slug":"email-delivery-checklist-for-email-marketing","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/email-delivery-checklist-for-email-marketing\/","title":{"rendered":"21 Email Delivery Checklist For Effective Email Marketing"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Email-Delivery-Set-Up\"><strong class=\"Email-Delivery-Set-Up\"><span class=\"toc_number toc_depth_1\">1<\/span> Email Delivery Set Up<\/strong><\/a><\/li><li><a href=\"#Email-Client-Compatibility\"><strong class=\"Email-Client-Compatibility\"><span class=\"toc_number toc_depth_1\">2<\/span> Email Client Compatibility<\/strong><\/a><\/li><li><a href=\"#HTML-Open-Preview\"><strong class=\"HTML-Open-Preview\"><span class=\"toc_number toc_depth_1\">3<\/span> HTML Open Preview<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>Have you ever found yourself in a weird situation where you did something that you cannot undo?<\/p>\n\n\n\n<p>One of my friends sent her boss a lewd text. Later, she realized that it went to the wrong recipient. And, not her boyfriend!! LOL !!<br>A dose of pure horror, isn\u2019t it ?!! Quite embarrassing actually!!<br>Similarly, emails can also misbehave. &nbsp;And, many people find themselves in such awkward situations after hitting that send button. You might realize that you sent the wrong email, didn\u2019t delete important information or did not attach important documents. Everyone is guilty in their own way.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Email-Delivery-Set-Up\"><strong>Email Delivery Set Up<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/08\/2-3.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/08\/2-3.png\" alt=\"Email Marketing\" class=\"wp-image-6257\"\/><\/a><\/figure>\n\n\n\n<p>Now, if you have ever done email marketing, you must have come across the concept of email delivery set up. Your email platform consists of a number of elements to be set-up properly before you resort to <a href=\"https:\/\/www.saleshandy.com\/blog\/how-send-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">sending your&nbsp;email campaign<\/a>.<\/p>\n\n\n\n<p>Below are some of the things you need to have ready before you blast-off that email:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>From Address<\/strong>: Use a recognizable email address that has authenticity. If the email address of the sender makes your email look suspicious, chances of the recipient replying to such an email are minimal.\u00a0 Also steer clear of \u00a0\u201cDo-Not-Reply\u201d IDs. (<a href=\"http:\/\/www.saleshandy.com\/blog\/find-prospects-email-address\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are some tips to find your prospects email<\/a>)<\/li>\n\n\n\n<li><strong>Subject Line<\/strong>: Avoid unnecessary and unimportant subject lines that would create negativity in the recipient\u2019s mind even before opening your email.\u00a0So, keep your subject line catchy, short and attractive.<br>(<a href=\"https:\/\/www.saleshandy.com\/blog\/16-tips-to-write-killer-email-subject-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">Checkout Tips on Writing a killer email subject line<\/a>)<\/li>\n\n\n\n<li><strong>Analytics<\/strong>: Use tools like Google Analytics and Google Data Analytics to gain valuable insights into your email marketing campaigns. These analytics platforms can help you better understand and engage your recipients by providing data on user behavior, campaign performance, and overall trends.<\/li>\n\n\n\n<li><strong>Social Sharing Buttons<\/strong>: There is nothing boring than being online in a social network where you cannot share your views. Being limited is like being caged, right? Add some social sharing buttons, buddy!<\/li>\n\n\n\n<li><strong>\u201cView Online\u201d Link<\/strong>: Not everything posted online is readable. For whatever reason, your email content is not readable, always create a \u2018View Online\u2019 link. The link will enable those unable to read emails on their devices due to readability issues, view them clearly online.<\/li>\n\n\n\n<li><strong>Unsubscribe Button<\/strong>: Not everyone will agree with you. People have different viewpoints and ideologies. If you find yourself in such a situation where some people in your list want to run for their heels, please let them do so.<br>Provide unsubscribe link for them. \u00a0Is that hard?<\/li>\n\n\n\n<li><strong>CAN Spam Compliance<\/strong>: Now, you don\u2019t want your email delivered to the spam folder. Always make sure you are operating within the legal limits. So, make your emails in compliance with CAN-Spam Regulations. This means including your physical address and contact details in the footer, among other requirements.<br>(<a href=\"https:\/\/www.saleshandy.com\/blog\/spam-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn 13 reasons why your email ends up in SPAM<\/a>)<\/li>\n\n\n\n<li><strong>Clean Your Email List:<\/strong>\u00a0Before writing that email,\u00a0clean your email list\u00a0to avoid sending an email to the wrong recipient. Once you hit that send button it\u2019s like going to the sun. It\u2019s so over.<br>For your takeaway: Clean your email list from time to time.<\/li>\n\n\n\n<li><strong>Segment<\/strong>: Do not squeeze together all your subscribers in the same list. Segment them and serve them based on their interests.<\/li>\n\n\n\n<li><strong>Personalization Set Up:\u00a0<\/strong>There is so much respect and honor in calling every subscriber by their name. It creates a sense of love and belongingness. So there is no harm in inserting their names or company names in the list. You can use\u00a0<a href=\"https:\/\/www.saleshandy.com\/mail-merge-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy\u2019s Mail Merge<\/a>\u00a0to send personalized emails.<\/li>\n\n\n\n<li><strong>Plain Text And HTML Formatting<\/strong>: Do not be too rigid. It pays to try different things out. If a plain text email is not working, include HTML formatting. \u00a0It won\u2019t hurt anybody and you won\u2019t lose your head.<\/li>\n\n\n\n<li><strong>Spam Test<\/strong>: If the greatest scientists didn\u2019t try many times, perhaps there would have been no discovery attached to their names. Do a spam test to ascertain the number of your emails that will go to the spam folder.<\/li>\n\n\n\n<li><strong>Schedule At Right Time And Date<\/strong>: Have ever received a call at midnight thinking it is an emergency call to receive only greetings? Oh no! This is very offensive. Send your emails to the right people at the right time. What about in the morning when most people wake up? Timing is everything.<\/li>\n\n\n\n<li><strong>Throttle Number Of Emails Per Hour<\/strong>: Throttle your emails accordingly by checking your ISPs maximum number of emails every now and then.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Email-Client-Compatibility\"><strong>Email Client Compatibility<\/strong><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/08\/3-3.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/08\/3-3.png\" alt=\"Email marketing\" class=\"wp-image-6258\"\/><\/a><\/figure><\/div>\n\n\n<p>Now that you have slaved all day and night writing a killer email and creating a perfect email design, you\u2019ve to worry about how your email marketing campaign will be sent.<br>To eventually succeed, here are a few things you should make note of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated Testing<\/strong>: Imagine a life without your Smartphone, your Computer or Tablet. It would be boring right? Technology has simplified our life and we can\u2019t live without it. Make use of automated testing tools. They help in testing email marketing campaign on different subscribers on your list.<\/li>\n\n\n\n<li><strong>Test On Popular Email Clients<\/strong>: Majority of the clients are those in recognized sites such as Gmail, Outlook, Outlook.com etc. The Clients on such known sites are highly recommended.<\/li>\n\n\n\n<li><strong>Check \u201cFrom Address\u201d and \u201cReply To\u201d Address:<\/strong> \u00a0Ensure that the \u201cfrom address\u201d and \u201creply to address\u201d are visible well before you hit the send button. This will ensure that the email moves from the right sender to the intended recipient. Moreover, provide the recipients with a proper email address to reply to.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"HTML-Open-Preview\"><strong>HTML Open Preview<\/strong><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/08\/4.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/08\/4.png\" alt=\"Email marketing\" class=\"wp-image-6259\"\/><\/a><\/figure><\/div>\n\n\n<p>Moving forward towards the email body, it is necessary that all links in the email are functional and lead to appropriate landing pages.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Johnson Box<\/strong>: Never unbox the email. Ensure you include the Johnson\u2019s box in the right size.<\/li>\n\n\n\n<li><strong>Test Links<\/strong>: Do not assume anything. Test the \u201cView Online\u201d link and unsubscribe links, test the social sharing links and all other links to ensure they are working well.<\/li>\n\n\n\n<li><strong>Image Alt Tags<\/strong>: Check alt tags of all the images and make sure they get displayed properly.<\/li>\n\n\n\n<li><strong>Proofread, Check The Tone And Length Of Content<\/strong>: Check the content of your email twice to ensure that the tone and HTML formatting are as required.<\/li>\n<\/ul>\n\n\n\n<p>I have sent the wrong emails not just once or twice. I have even forgot to sort my list and ended up sending emails to non-existent recipients. And, the consequences? Not anything close to palatable.<\/p>\n\n\n\n<p>I don\u2019t want that to happen with you and hence the above Email Delivery Checklist can help you send \u201chealthy\u201d emails and thus make your Email Marketing Campaign a grand success!!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever found yourself in a weird situation where you did something that you cannot undo? One of my friends sent her boss a lewd text. Later, she realized that it went to the wrong recipient. And, not her boyfriend!! LOL !!A dose of pure horror, isn\u2019t it ?!! Quite embarrassing actually!!Similarly, emails can [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[988],"tags":[208,68],"class_list":["post-6020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub","tag-email-delivery-checklist","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>21 Email Delivery Checklist For Effective Email Marketing<\/title>\n<meta name=\"description\" content=\"Want to make your Email Marketing a huge success? 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