{"id":7503,"date":"2017-03-02T13:37:43","date_gmt":"2017-03-02T13:37:43","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=7503"},"modified":"2025-06-30T06:24:45","modified_gmt":"2025-06-30T06:24:45","slug":"qualified-sales-leads","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/qualified-sales-leads\/","title":{"rendered":"How to Identify and Pursue Qualified Sales Leads?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Qualified-Sales-Leads-Table-of-Contents\"><strong class=\"Qualified-Sales-Leads-Table-of-Contents\"><span class=\"toc_number toc_depth_1\">1<\/span> Qualified Sales Leads : Table of Contents<\/strong><\/a><\/li><li><a href=\"#Benefits-of-Sales-Lead-Qualification\"><strong class=\"Benefits-of-Sales-Lead-Qualification\"><span class=\"toc_number toc_depth_1\">2<\/span> Benefits of Sales Lead Qualification<\/strong><\/a><\/li><li><a href=\"#Identifying-and-Pursuing-Sales-Leads\"><strong class=\"Identifying-and-Pursuing-Sales-Leads\"><span class=\"toc_number toc_depth_1\">3<\/span> Identifying and Pursuing Sales Leads<\/strong><\/a><ul><li><a href=\"#4-Steps-to-properly-identify-and-pursue-a-sales-lead\"><strong class=\"4-Steps-to-properly-identify-and-pursue-a-sales-lead\"><span class=\"toc_number toc_depth_2\">3.1<\/span> 4 Steps to properly identify and pursue a sales lead<\/strong><\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p>Sales lead generation requires you to invest time and effort in the process of acquiring and to&nbsp;qualify sales leads. However, as a small business, you have limited resources. To ensure that you are getting the best possible return on your investment, you need a solid&nbsp;<strong><a href=\"https:\/\/www.saleshandy.com\/blog\/lead-qualification\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales lead qualification process<\/a><\/strong>&nbsp;that helps you to identify and pursue the leads that are most&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.saleshandy.com\/blog\/tips-converting-prospects\/\" target=\"_blank\">likely to get a convert<\/a>. Qualified sales leads can ensure high conversion rate.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Qualified-Sales-Leads-Table-of-Contents\">Qualified Sales Leads : Table of Contents<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#benefits\">Benefits of Sales Lead Qualification<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#understand\">Understanding of your position with each client<\/a><\/li>\n\n\n\n<li><a href=\"#identify\">Identifying of your most promising prospects<\/a><\/li>\n\n\n\n<li><a href=\"#conservation\">Conservation of resources<\/a><\/li>\n\n\n\n<li><a href=\"#collection\">Collection of valuable data<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#sales-leads\">Identifying and Pursuing Sales Leads<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#step-1\">Step 1: Create an internal checklist<\/a><\/li>\n\n\n\n<li><a href=\"#step-2\">Step 2: Evaluate each new client using your checklist<\/a><\/li>\n\n\n\n<li><a href=\"#step-3\">Step 3: Create a marketing plan based on scores<\/a><\/li>\n\n\n\n<li><a href=\"#step-4\">Step 4: Use technology to improve the efficiency of your plans<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><span id=\"Benefits-of-Sales-Lead-Qualification\">Benefits of Sales Lead Qualification<\/span><\/h2>\n\n\n\n<p>Your sales lead qualification process allows you to evaluate each new potential client so that you can decide on the best course of action. <\/p>\n\n\n\n<p>Some of the specific benefits of an efficient sales lead qualification process includes:- &nbsp;&nbsp;<\/p>\n\n\n\n<p id=\"understand\"><strong>1. Understanding of your position with each client:<\/strong><\/p>\n\n\n\n<p>When you have a clear process for identifying and qualifying sales leads, you collect valuable information about each lead that improves your understanding of where you stand with your prospects. It also gives you a chance to determine who the decision makers are at a given company or agency so that you can tailor your messages towards those specific people. &nbsp;<\/p>\n\n\n\n<p id=\"identify\"><strong>2. Identifying of your most promising prospects:<\/strong><\/p>\n\n\n\n<p>As you learn about your various prospects, you can determine which are most likely to make a purchase and eliminate those that don\u2019t have the ability to pay or aren\u2019t truly interested in becoming clients.<\/p>\n\n\n\n<p id=\"conservation\"><strong>3. Conservation of resources:<\/strong><\/p>\n\n\n\n<p>Learning about each of your prospects allows you to focus your time and energy on those that are most likely to convert. This limits the number of resources you expend on each sale you close.<\/p>\n\n\n\n<p id=\"collection\"><strong>4. Collection of valuable data: <\/strong><\/p>\n\n\n\n<p>During the sales lead qualification process, you will also collect a wealth of data that you can analyse to understand and improve all aspects of the sales process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sales-leads\"><span id=\"Identifying-and-Pursuing-Sales-Leads\">Identifying and Pursuing Sales Leads<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Steps-to-properly-identify-and-pursue-a-sales-lead\"><strong>4 Steps to properly identify and pursue a sales lead<\/strong><\/span><\/h3>\n\n\n\n<p><a href=\"#step-1\">Step 1: Create an internal checklist<\/a><\/p>\n\n\n\n<p><a href=\"#step-2\">Step 2: Evaluate each new client using your checklist<\/a><\/p>\n\n\n\n<p><a href=\"#step-3\">Step 3: Create a marketing plan based on scores<\/a><\/p>\n\n\n\n<p><a href=\"#step-4\">Step 4: Use technology to improve the efficiency of your plans <\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"513\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/03\/mounta@2x.jpg\" alt=\"qualified sales leads\" class=\"wp-image-7512\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/03\/mounta@2x.jpg 850w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/03\/mounta@2x-300x181.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/03\/mounta@2x-768x464.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"step-1\"><strong>Step 1: Create an internal checklist<\/strong><\/h4>\n\n\n\n<p>Create a simple checklist that you can use to assign each potential client a score. Some of the criteria you might include on your checklist include the client\u2019s time frame, the urgency of the client\u2019s problem, the value your solution will provide to the client, and the resources the client has to purchase or invest in the solution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-2\"><strong>Step 2: Evaluate each new client using your checklist<\/strong><\/h4>\n\n\n\n<p>Use the checklist you create to evaluate each new prospect. Assign the prospect a score and store this information in the database.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-3\"><strong>Step 3: Create a marketing plan based on scores<\/strong><\/h4>\n\n\n\n<p>Develop a marketing plan that treats potential clients differently based on the score they receive. In general, you should focus on the leads who receive high scores, a moderate amount of resources on leads with moderate scores, and a low amount of resources on leads with low scores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-4\"><strong>Step 4: Use technology to improve the efficiency of your plans<\/strong><\/h4>\n\n\n\n<p>Once you have developed a sales lead identification and marketing plan, use technology to implement it efficiently. For example, you can use programs like Salesforce to get a comprehensive view of your prospects at any given time. This technology can also be used in conjunction with marketing efforts, such as&nbsp;text message marketing.<\/p>\n\n\n\n<p><strong>When you have a plan in place to identify and pursue the best leads,<\/strong>&nbsp;you\u2019ll see your business grow. By following the steps above, you can be sure that you are investing in the most promising prospects.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automate your email outreach and get detailed analytics<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sales lead generation requires you to invest time and effort in the process of acquiring and to&nbsp;qualify sales leads. However, as a small business, you have limited resources. To ensure that you are getting the best possible return on your investment, you need a solid&nbsp;sales lead qualification process&nbsp;that helps you to identify and pursue the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[990],"tags":[258,259,262,260,261],"class_list":["post-7503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-how-to-qualify-a-sales-leads","tag-identify-sales-leads","tag-lead-validation","tag-pursue-sales-leads","tag-qualify-sales-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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