{"id":8180,"date":"2017-06-23T07:12:31","date_gmt":"2017-06-23T07:12:31","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=8180"},"modified":"2026-02-09T03:57:23","modified_gmt":"2026-02-09T03:57:23","slug":"email-marketing-strategy-startups","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/","title":{"rendered":"Essentials of Email Marketing Strategy for Startups"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Write-appealing-Subject-Lines\"><strong class=\"Write-appealing-Subject-Lines\"><span class=\"toc_number toc_depth_1\">1<\/span> Write appealing Subject Lines<\/strong><\/a><\/li><li><a href=\"#Let-your-humor-impress-your-buyers\"><strong class=\"Let-your-humor-impress-your-buyers\"><span class=\"toc_number toc_depth_1\">2<\/span> Let your humor impress your buyers<\/strong><\/a><\/li><li><a href=\"#Keep-it-Simple\"><strong class=\"Keep-it-Simple\"><span class=\"toc_number toc_depth_1\">3<\/span> Keep it Simple<\/strong><\/a><\/li><li><a href=\"#Using-automated-emails-keep-buyers-SUPER-ENGAGED\"><strong class=\"Using-automated-emails-keep-buyers-SUPER-ENGAGED\"><span class=\"toc_number toc_depth_1\">4<\/span> Using automated emails keep buyers SUPER ENGAGED<\/strong><\/a><\/li><li><a href=\"#Create-detailed-Buyer-Personas\"><strong class=\"Create-detailed-Buyer-Personas\"><span class=\"toc_number toc_depth_1\">5<\/span> Create detailed Buyer Personas<\/strong><\/a><\/li><li><a href=\"#Concluding-Note\"><strong class=\"Concluding-Note\"><span class=\"toc_number toc_depth_1\">6<\/span> Concluding Note:<\/strong><\/a><\/li><li><a href=\"#RECENT-POSTS\"><strong class=\"RECENT-POSTS\"><span class=\"toc_number toc_depth_1\">7<\/span> RECENT POSTS<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>Today, Internet is taking over just about everything. Commerce has turned into E-commerce, Sales into Inside Sales, Businesses are now Startups&nbsp;and Social Media seems to have taken over Emails. But when it comes to marketing, Change is a bit slow. You cannot ignore the&nbsp;significance of email marketing&nbsp;that still ranks among top numbers. Hence, a good Email Marketing Strategy is a must for any business. For example, leading digital agencies like Madrivo use Email for lead generation,&nbsp;&nbsp;customer acquisition, brand awareness for their firm &amp; clients and it is also their main traffic source. With the rise of AI, email marketing is also becoming a powerful tool for AI lead generation, enabling more personalized and data-driven campaigns.Here is the chart showing a comparison between Social Media and Email Marketing:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/stats.jpg\" alt=\"Email Marketing Strategy for Startups\"\/><\/figure>\n\n\n\n<p>If you want to create an effective email&nbsp;marketing strategy&nbsp;for your startup, here are few key tips for you to know and follow:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Write-appealing-Subject-Lines\">Write appealing Subject Lines<\/span><\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.saleshandy.com\/blog\/email-subject-lines-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative and punchy subject line<\/a> works exactly like a compelling headline for an article that would make the reader dive right into it. Hence, creating an engaging subject line with a corresponding, equally interesting preview text is likely to take your email marketing strategy to a whole new level.<\/p>\n\n\n\n<p>Perhaps something like Digg does. Digg always makes sure to give their readers something exciting through their emails by creating short and punchy subject lines that complement the rest of their content. For example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/Search-results-kalpesh@intricare.net-Intricare-Technologies-Mail-Google-Chrome-2017-06-23-12.50.37.png\" alt=\"Email Marketing Strategy for Startups\"\/><\/figure><\/div>\n\n\n<p>Especially, if you are in the process of promoting your startup, you need to take care of these seemingly small details because they can make or break a successful email marketing campaign.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/saleshandy.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Ready with subject lines? Send the perfect email NOW!<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Let-your-humor-impress-your-buyers\">Let your humor impress your buyers<\/span><\/h2>\n\n\n\n<p>If you are in the initial stages of marketing your business, chances are you are already nervous and apprehensive as you anticipate the future success of your business. You might even reflect some of that nervousness and seriousness in the emails that you send to your potential audience. However, it is never too late to spark things up with a touch of humor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/giphy-downsized.gif\" alt=\"Email Marketing Strategy for Startups\"\/><\/figure><\/div>\n\n\n<p>Several&nbsp;studies&nbsp;have shown that the element of humor in business marketing aids in easy and effective comprehension as your readers are able to grasp your message much more easily. Dollar Shave Club, for instance, believes in \u201cmake them laugh and they\u2019ll keep coming back.\u201d Their emails make sure that the readers associate the brand with positive emotions through light humor and comedy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Keep-it-Simple\">Keep it Simple<\/span><\/h2>\n\n\n\n<p>In an attempt to successfully <a href=\"https:\/\/www.saleshandy.com\/blog\/7-insights-launching-successful-product-startup-blogging\/\" target=\"_blank\" rel=\"noopener\">promote your startup<\/a>, you don\u2019t have to create fancy and elaborate emails. In fact, simple emails can do the job, given that you do it right.<\/p>\n\n\n\n<p>Therefore, keeping your emails brief and simple and pairing them with clear calls-to-action is likely to earn you subscribers, especially those who tend to quickly skim through their emails. This is an essential technique you must consider when developing an&nbsp;email marketing&nbsp;strategy. You can also outsource to a&nbsp;digital marketing&nbsp;agency to help you achieve that.<\/p>\n\n\n\n<p>Uber\u2019s emails, for example, are simple and therefore highly effective. They let their email subscribers know about their ongoing deals and promotions through brief descriptions, which is just very attractive.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/erica-guest-post.png\" alt=\"Email Marketing Strategy for Startups\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Using-automated-emails-keep-buyers-SUPER-ENGAGED\">Using automated emails keep buyers SUPER ENGAGED<\/span><\/h2>\n\n\n\n<p>Being in the initial stages, you want your startup to create a wave of excitement among people and keep them coming back to you. Automated email can lead to&nbsp;high engagement&nbsp;from your users by helping you educate your audience and disseminate emails as per the various segmentation.<\/p>\n\n\n\n<p>And this is made easy with a simple tool called&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\">Saleshandy<\/a>. It literally keeps your sales data handy. Their&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.saleshandy.com\/mail-merge-gmail\/\" target=\"_blank\">Mail Merge Campaign<\/a>&nbsp;with Automated Follow up feature gets your work done. Other features like Email Tracking, Email Scheduling and Email templates are just add-ons.<\/p>\n\n\n\n<p>Apart from maintaining engagement, timing is also one of the most crucial email metrics to boost sales, as sending emails at the right time increases open and response rates.<\/p>\n\n\n\n<p>Here are some interesting finds from a research done by some folks at&nbsp;Venngage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You should avoid<\/strong>&nbsp;<strong>sending emails during the night or early morning.<\/strong><\/li>\n\n\n\n<li><strong>The worst day to send a newsletter is Thursday.<\/strong><\/li>\n\n\n\n<li><strong>The best days to send newsletters are Wednesdays and Saturdays and many more<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/saleshandy.com\/signup\">Send automate campaigns for FREE!<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Create-detailed-Buyer-Personas\">Create detailed Buyer Personas<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/datascientest.com\/en\/the-evolution-of-data-insights-data-science-vs-business-intelligence-in-the-big-data-era\" target=\"_blank\" rel=\"noreferrer noopener\">Gaining an insight<\/a> into what kind of people will be or are reading your&nbsp;marketing emails&nbsp;can help you build strong buyer personas, which can aid you in getting to know your initial audience. This is an essential marketing strategy for startups looking to effectively target their audience. Instead of creating assumptions, you could gather insights through surveys, interviews, researchs, etc., just like Matt Becker of Mom and Dad Money does.<\/p>\n\n\n\n<p>His email designs are nothing extraordinary or unique but by displaying a sense of&nbsp;dedication&nbsp;towards his readers, communication&nbsp;skills and an impressive business acumen, he manages to cater to his audience\u2019s needs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/gp.png\" alt=\"Email Marketing Strategy for Startups\"\/><\/figure>\n\n\n\n<p>Doing something similar will not only make your readers feel valued and involved but it will also keep them coming back because making people feel important always goes a long way.<\/p>\n\n\n\n<p>And lastly, One common but effective way you can market your startup is,&nbsp;through an efficient email marketing strategy. Creating an&nbsp;organic email list&nbsp;will help grow your email database and help turn new subscribers into potential customers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Also check out &#8211; <a href=\"https:\/\/www.saleshandy.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Latest Email Marketing Statistics in 2026<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Concluding-Note\">Concluding Note:<\/span><\/h2>\n\n\n\n<p>Your goal should be to market your startup efficiently through a well thought-out plan. Contrary to popular beliefs, email marketing is very much in the business but it all depends on how able and proficient you are in executing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"RECENT-POSTS\">RECENT POSTS<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saleshandy.com\/blog\/schedule-email-outlook\/\">How to Schedule an Email in Outlook: A Step by Step Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saleshandy.com\/blog\/build-email-list\/\">How to Build an Email List: 12 Essential Tips To Scale Fast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saleshandy.com\/blog\/write-cold-email\/\">How to Write a Cold Email to a Potential Client That Converts in 2020<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saleshandy.com\/blog\/email-bounce-back\/\">Email Bounce: How To Prevent Email Bounce Back Effectively<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saleshandy.com\/blog\/warmup-email-account\/\">How to Warm Up an Email Account Before Sending Cold Emails<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, Internet is taking over just about everything. Commerce has turned into E-commerce, Sales into Inside Sales, Businesses are now Startups&nbsp;and Social Media seems to have taken over Emails. But when it comes to marketing, Change is a bit slow. You cannot ignore the&nbsp;significance of email marketing&nbsp;that still ranks among top numbers. Hence, a good [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":8190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[987],"tags":[68,319,321,320],"class_list":["post-8180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-emailing","tag-email-marketing","tag-marketing","tag-startup-email-marketing","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essentials for Email Marketing Strategy for Startups<\/title>\n<meta name=\"description\" content=\"Email Marketing Strategy for Startups. Add more value to your startup by fetching new prospects and retaining the ones you already have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essentials for Email Marketing Strategy for Startups\" \/>\n<meta property=\"og:description\" content=\"Email Marketing Strategy for Startups. Add more value to your startup by fetching new prospects and retaining the ones you already have.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"SalesHandy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Saleshandy-455345097971262\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-23T07:12:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T03:57:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anil Salvi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Anilsalvi265\" \/>\n<meta name=\"twitter:site\" content=\"@sales_handy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anil Salvi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/\"},\"author\":{\"name\":\"Anil Salvi\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#\/schema\/person\/ad677aec679ba564cc7a8398f7116be0\"},\"headline\":\"Essentials of Email Marketing Strategy for Startups\",\"datePublished\":\"2017-06-23T07:12:31+00:00\",\"dateModified\":\"2026-02-09T03:57:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/\"},\"wordCount\":1043,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/image.jpg\",\"keywords\":[\"Email Marketing\",\"marketing\",\"Startup Email Marketing\",\"Startups\"],\"articleSection\":[\"Cold Emailing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/\",\"url\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/\",\"name\":\"Essentials for Email Marketing Strategy for Startups\",\"isPartOf\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.saleshandy.com\/blog\/email-marketing-strategy-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/06\/image.jpg\",\"datePublished\":\"2017-06-23T07:12:31+00:00\",\"dateModified\":\"2026-02-09T03:57:23+00:00\",\"description\":\"Email Marketing Strategy for Startups. 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