{"id":9015,"date":"2017-10-25T10:17:00","date_gmt":"2017-10-25T10:17:00","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=9015"},"modified":"2025-10-08T07:26:37","modified_gmt":"2025-10-08T07:26:37","slug":"email-delivery","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/email-delivery\/","title":{"rendered":"How to Ensure Email Delivery in Primary Inbox"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#1-Links-in-Your-Email\"><strong class=\"1-Links-in-Your-Email\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Links in Your Email<\/strong><\/a><\/li><li><a href=\"#2-Image-to-Text-Ratio\"><strong class=\"2-Image-to-Text-Ratio\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Image to Text Ratio<\/strong><\/a><\/li><li><a href=\"#3-Personalisation-in-your-Emails\"><strong class=\"3-Personalisation-in-your-Emails\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Personalisation in your Emails<\/strong><\/a><\/li><li><a href=\"#4-Stay-Away-from-Attaching-Files\"><strong class=\"4-Stay-Away-from-Attaching-Files\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. Stay Away from Attaching Files<\/strong><\/a><\/li><li><a href=\"#5-Sending-Too-Many-Emails-at-One-Go\"><strong class=\"5-Sending-Too-Many-Emails-at-One-Go\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. Sending Too Many Emails at One Go<\/strong><\/a><\/li><li><a href=\"#6-Email-Containing-Spam-Trigger-Words\"><strong class=\"6-Email-Containing-Spam-Trigger-Words\"><span class=\"toc_number toc_depth_1\">6<\/span> 6. Email Containing Spam-Trigger Words<\/strong><\/a><\/li><li><a href=\"#7-High-Bounce-Rate\"><strong class=\"7-High-Bounce-Rate\"><span class=\"toc_number toc_depth_1\">7<\/span> 7. High Bounce Rate<\/strong><\/a><\/li><li><a href=\"#8-HTML-Email-that-Does-Not-Follow-Best-Practices\"><strong class=\"8-HTML-Email-that-Does-Not-Follow-Best-Practices\"><span class=\"toc_number toc_depth_1\">8<\/span> 8. HTML Email that Does Not Follow Best Practices<\/strong><\/a><\/li><li><a href=\"#9-Dependable-ESP\"><strong class=\"9-Dependable-ESP\"><span class=\"toc_number toc_depth_1\">9<\/span> 9. Dependable ESP<\/strong><\/a><\/li><li><a href=\"#10-Clear-Trustworthy-Name-in-From-Field\"><strong class=\"10-Clear-Trustworthy-Name-in-From-Field\"><span class=\"toc_number toc_depth_1\">10<\/span> 10. Clear Trustworthy Name in From Field<\/strong><\/a><\/li><li><a href=\"#11-Short-and-Spell-Checked-Email\"><strong class=\"11-Short-and-Spell-Checked-Email\"><span class=\"toc_number toc_depth_1\">11<\/span> 11. Short and Spell Checked Email<\/strong><\/a><\/li><li><a href=\"#12-Using-an-Old-Online-Email-Template\"><strong class=\"12-Using-an-Old-Online-Email-Template\"><span class=\"toc_number toc_depth_1\">12<\/span> 12. Using an Old Online Email Template<\/strong><\/a><\/li><li><a href=\"#Final-Words\"><strong class=\"Final-Words\"><span class=\"toc_number toc_depth_1\">13<\/span> Final Words:<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>Spam filtering is getting more rigorous each day. Every receiving ISP is using different spam filtering techniques, and some ISP\u2019s utilizes some unpredictable and creative ways of combating spam that affects your email delivery. It is difficult to know why your emails end up in spam folder but there are a few things that can be taken care of to ensure that it doesn\u2019t happen. Here is a list of reasons why it happens:<\/p>\n\n\n\n<p><strong>12 proven ways for better email delivery<\/strong><\/p>\n\n\n\n<p><a href=\"#one\">1. Links in Your Email<\/a><\/p>\n\n\n\n<p><a href=\"#two\">2. Image to Text Ratio<\/a><\/p>\n\n\n\n<p><a href=\"#three\">3. Personalization in your Emails<\/a><\/p>\n\n\n\n<p><a href=\"#four\">4. Stay Away from Attaching Files<\/a><\/p>\n\n\n\n<p><a href=\"#five\">5. Sending Too Many Emails at One Go<\/a><\/p>\n\n\n\n<p><a href=\"#six\">6. Email Containing Spam-Trigger Words<\/a><\/p>\n\n\n\n<p><a href=\"#seven\">7. High Bounce Rate<\/a><\/p>\n\n\n\n<p><a href=\"#eight\">8. HTML Email that Does Not Follow Best Practices<\/a><\/p>\n\n\n\n<p><a href=\"#nine\">9. Dependable ESP<\/a><\/p>\n\n\n\n<p><a href=\"#ten\">10. Clear Trustworthy Name in From Field<\/a><\/p>\n\n\n\n<p><a href=\"#eleven\">11. Short and Spell Checked Email<\/a><\/p>\n\n\n\n<p><a href=\"#twelve\">12. Using an Old Online Email Template<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"one\"><span id=\"1-Links-in-Your-Email\">1. Links in Your Email<\/span><\/h2>\n\n\n\n<p>Using links in email that redirect to non-reputable landing pages will increase the probability of your email getting caught by spam filters. It\u2019s also essential that hyperlink text is not an URL in itself which differs from the redirected page. Any outward facing link that links to a different page can be penalized.<\/p>\n\n\n\n<p>Your links should be full links to the real URL. Link shortening services like bit.ly are used heavily by spammers, using which can hurt your email deliverability. Instead, you can use a <a href=\"https:\/\/replug.io\/blog\/branded-links-vs-short-links\" target=\"_blank\" rel=\"noreferrer noopener\">branded URL shortener<\/a> which helps you with multiple domain names that improve your Email deliverability.<\/p>\n\n\n\n<p>Make sure the link works before sending and use the best practice of adding a link to your website in signature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"two\"><span id=\"2-Image-to-Text-Ratio\">2. Image to Text Ratio<\/span><\/h2>\n\n\n\n<p>Having an image in your email is okay, but the ratio of image to text should be low. Never send image only emails with no text. You should take the time to design an email with text and graphics \u2013 not just a single image. It is also advisable to compress your images and ensure that there are no large-sized media files.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"three\"><span id=\"3-Personalisation-in-your-Emails\">3. Personalisation in your Emails<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"300\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Personalization-2.png\" alt=\"email personalization\" class=\"wp-image-29713\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Personalization-2.png 700w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Personalization-2-467x200.png 467w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Personalization-2-150x64.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>The more your recipient engage with your emails by opening, clicking and reading the more are your chances to reach their inbox. Hence personalization is important.&nbsp;A <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">report by Campaign Monitor<\/a> claims that personalized subject lines are 26% more likely to be opened.<\/p>\n\n\n\n<p>Care should be taken when sending emails to a list that the message is customised for the receiver. Missing a receiver\u2019s first name is a sign that the email was not intended for them and can trigger spam filters. If you want to do the same then there are&nbsp;email marketing services and tools like&nbsp;<a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a>&nbsp;helps. It has&nbsp;<a href=\"https:\/\/www.saleshandy.com\/mail-merge-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mail Merge<\/a>&nbsp;feature that has an option to fill in custom fields of email list from a .CSV document which allows personalization of email.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Learn More: <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saleshandy.com\/mail-merge-gmail\/\" target=\"_blank\">Sending Personalized Email Merge Campaign using SalesHandy<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"four\"><span id=\"4-Stay-Away-from-Attaching-Files\">4. Stay Away from Attaching Files<\/span><\/h2>\n\n\n\n<p>Don\u2019t attach a file unless it is essential. Having large files in the attachment is a red flag for spam filters. Instead, if you want to attach a document, host it on Google Docs and share its link, instead of attaching it with the email.<\/p>\n\n\n\n<p>Spam filters are likely to avoid emails with heavy attachments, since they might prove risky for recipients and give way to viruses and malware.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"five\"><span id=\"5-Sending-Too-Many-Emails-at-One-Go\">5. Sending Too Many Emails at One Go<\/span><\/h2>\n\n\n\n<p>Sending many emails in a short span of time will alert anti-spam bots. Sending multiple emails at non-human frequency will make your emails land in the spam box. If you are using a new email address, it is important to warm it up. Prepare your email address before sending a large number of emails, start by sending a low number of emails and increase the number gradually. If you are sending mass emails then it\u2019s important that you use a feature like Mail Merge with Saleshandy.<\/p>\n\n\n\n<p>Their <a href=\"https:\/\/www.saleshandy.com\/blog\/mail-merge-with-auto-followup\/\" target=\"_blank\" rel=\"noopener\">Mail Merge feature with auto-follow-up<\/a> uses drip method to ensure that even when you are mass emailing your emails are sent at a predetermined frequency ensuring they reach prospect\u2019s inbox. With it, you can send up to 5000 emails in 24 hours at one go. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Reach recipient&#8217;s Inbox &#8211;<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saleshandy.com\/send-mass-email\/#benefits\" target=\"_blank\"> Learn the Benefits of Sending Personalized Mass Emails using SalesHandy<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"six\"><span id=\"6-Email-Containing-Spam-Trigger-Words\">6. Email Containing Spam-Trigger Words<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"792\" height=\"506\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Spam-words-1.png\" alt=\"spam trigger words\" class=\"wp-image-29715\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Spam-words-1.png 792w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Spam-words-1-313x200.png 313w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Spam-words-1-768x491.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/Spam-words-1-150x96.png 150w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<p>Using a personalized tone and staying away from salesy words is key and ensures best email deliverability. One of the easiest ways to land in recipients spam box is to fill your email up with words, symbols, or phrases that trigger spam filters. There are a lot of free tools to check the spam score of your copy. Being informative, interesting, creative and providing value is important.<\/p>\n\n\n\n<p>Using a click-bait unrelated to your email will trigger anti-spam bots or the receiver may mark it as spam alerting spam filters. Care should also be taken that the body doesn\u2019t sound salesy. Some basic rules are:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Frequent use of word&nbsp;<strong>\u201cfree\u201d<\/strong>&nbsp;in email<\/li>\n\n\n\n<li>Not using all caps<\/li>\n\n\n\n<li>Avoid using multiple colored fonts<\/li>\n\n\n\n<li>Avoid or use only one exclamation point at a time<\/li>\n\n\n\n<li>Stay away from words like a guaranteed winner, hot offer etc.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seven\"><span id=\"7-High-Bounce-Rate\">7. High Bounce Rate<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"597\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/bounceRate-1-900x597.png\" alt=\"bounce rate\" class=\"wp-image-29716\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/bounceRate-1-900x597.png 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/bounceRate-1-302x200.png 302w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/bounceRate-1-768x509.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/bounceRate-1-150x99.png 150w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/08\/bounceRate-1.png 1024w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Using a low-quality email list with emails that don\u2019t exist or are not in use will result in high bounce rate.<\/p>\n\n\n\n<p>A high number of hard bounce will affect email deliverability as your domain may get blacklisted. Maintaining a low bounce rate is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eight\"><span id=\"8-HTML-Email-that-Does-Not-Follow-Best-Practices\">8. HTML Email that Does Not Follow Best Practices<\/span><\/h2>\n\n\n\n<p>Using HTML email can help you incorporate branding elements that makes your email more memorable and help increase engagements.<\/p>\n\n\n\n<p>However,&nbsp;<a href=\"https:\/\/www.saleshandy.com\/blog\/spam-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">spam filters<\/a>&nbsp;check for bad HTML code. One needs to follow some best practices to ensure they don\u2019t get marked as spam:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Use a maximum width of 600-800 pixels.<\/li>\n\n\n\n<li>Keep your image-to-text ratio low.<\/li>\n\n\n\n<li>Keep your HTML code as simple and clean as possible.<\/li>\n\n\n\n<li>Optimize your images for email<\/li>\n\n\n\n<li>Stick with fonts that work across platforms<\/li>\n\n\n\n<li>Optimise for mobile<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Send and Create HTML Templates With SalesHandy <\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nine\"><span id=\"9-Dependable-ESP\">9. Dependable ESP<\/span><\/h2>\n\n\n\n<p>The reputation of IP address and Domain of your Email service provider will affect your email deliverability. There are a number of freemium online tools that helps check your spam score. Testing in advance makes sure that your straight away don\u2019t land up in recipients spam box. There are many <a href=\"https:\/\/www.saleshandy.com\/blog\/free-email-spam-checkers\/\" target=\"_blank\" rel=\"noreferrer noopener\">free email spam checker tools<\/a> in the market that can help you check your spam score. Using these tools, you can conduct an email address test as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ten\"><span id=\"10-Clear-Trustworthy-Name-in-From-Field\">10. Clear Trustworthy Name in From Field<\/span><\/h2>\n\n\n\n<p>It is important that you use clean emails like yourname@companyname.com and avoid using spammy looking email addresses to send emails from.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eleven\"><span id=\"11-Short-and-Spell-Checked-Email\">11. Short and Spell Checked Email<\/span><\/h2>\n\n\n\n<p>Your emails should not contain lengthy text in the body. If you are writing a large email, then proper paragraphing is a must. It is also essential to spell check your emails before sending as it is an instant spam signal especially if you are sending mass emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"twelve\"><span id=\"12-Using-an-Old-Online-Email-Template\">12. Using an Old Online Email Template<\/span><\/h2>\n\n\n\n<p>Using online templates opens up an opportunity that your recipient might have seen it before and might mark it as spam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Final-Words\">Final Words:<\/span><\/h2>\n\n\n\n<p>In summary, if you have a well written, short and precise email with a low image to text ratio, no attachment and you are sending it through a dependable ESP then your email will most probably land in recipient\u2019s primary inbox. We hope the tips mentioned above help you achieve your goals. These were the best email deliverability practices that can come handy in everybody\u2019s day to day life.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ensure High Email Delieverability With SalesHandy &#8211; Sign-up for 7 Days Free Trial Now! <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 1. Links in Your Email2 2. Image to Text Ratio3 3. Personalisation in your Emails4 4. Stay Away from Attaching Files5 5. Sending Too Many Emails at One Go6 6. Email Containing Spam-Trigger Words7 7. High Bounce Rate8 8. HTML Email that Does Not Follow Best Practices9 9. Dependable ESP10 10. Clear Trustworthy Name [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[988],"tags":[102,198,396,345,395,394],"class_list":["post-9015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub","tag-tips","tag-email","tag-email-delivery","tag-gmail","tag-inbox","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Ensure Email Delivery in Primary Inbox | Saleshandy<\/title>\n<meta name=\"description\" content=\"Here are the top 12 things you need to check off before sending 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