{"id":9123,"date":"2017-11-02T04:59:12","date_gmt":"2017-11-02T04:59:12","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=9123"},"modified":"2024-10-07T16:45:27","modified_gmt":"2024-10-07T16:45:27","slug":"7-insights-launching-successful-product-startup-blogging","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/7-insights-launching-successful-product-startup-blogging\/","title":{"rendered":"7 Insights on Launching a Successful Product Startup Through Blogging"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#1-Create-an-Email-Marketing-Strategy-Immediately\"><strong class=\"1-Create-an-Email-Marketing-Strategy-Immediately\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Create an Email Marketing Strategy Immediately<\/strong><\/a><\/li><li><a href=\"#2-Develop-a-Strong-Incentive-to-Drive-Opt-Ins\"><strong class=\"2-Develop-a-Strong-Incentive-to-Drive-Opt-Ins\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Develop a Strong Incentive to Drive Opt-Ins<\/strong><\/a><\/li><li><a href=\"#3-Write-Teaser-Posts-to-Build-Anticipation\"><strong class=\"3-Write-Teaser-Posts-to-Build-Anticipation\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Write Teaser Posts to Build Anticipation<\/strong><\/a><\/li><li><a href=\"#4-Provide-Valuable-and-Relevant-Content-Consistently\"><strong class=\"4-Provide-Valuable-and-Relevant-Content-Consistently\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. Provide Valuable and Relevant Content Consistently<\/strong><\/a><\/li><li><a href=\"#5-Approach-Niche-Influencers\"><strong class=\"5-Approach-Niche-Influencers\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. Approach Niche Influencers<\/strong><\/a><\/li><li><a href=\"#6-Keep-Pushing-Your-Content-Everywhere-Around\"><strong class=\"6-Keep-Pushing-Your-Content-Everywhere-Around\"><span class=\"toc_number toc_depth_1\">6<\/span> 6. Keep Pushing Your Content Everywhere Around<\/strong><\/a><\/li><li><a href=\"#7-Measure-Your-Initial-Results-Optimize-and-Scale\"><strong class=\"7-Measure-Your-Initial-Results-Optimize-and-Scale\"><span class=\"toc_number toc_depth_1\">7<\/span> 7. Measure Your Initial Results, Optimize, and Scale<\/strong><\/a><\/li><li><a href=\"#Takeaways\"><strong class=\"Takeaways\"><span class=\"toc_number toc_depth_1\">8<\/span> Takeaways<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>In 2017, launching a startup through blogging is the terrific&nbsp;and best way to get traction. That\u2019s a fact. 81% of US consumers trust the information and the advice coming from blogs. Moreover, in order to make it big with your product, you\u2019re ought to capture the search engine\u2019s attention. Google loves content, therefore, if your website features a blog, you will be&nbsp;greatly rewarded in rankings.<\/p>\n\n\n\n<p>However, the fact that&nbsp;most startups tend to fail&nbsp;makes everyone wonder. How come? How come some entrepreneurs manage to become viral with their products while others can barely make a few sales? Well, if you\u2019re one of those who still \u201cwonder\u201d, please pay attention:<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Your startup success is directly proportional with&nbsp;more factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your knowledge, experience, and background<\/li><li>Your drive to act, ability to act, and consistency in acting<\/li><li>Your ability to identify an existing, craving market niche<\/li><li>Your product\u2019s quality, value, and relevancy<\/li><li>Your budgeting and investment skills (and your budget)<\/li><li>May the element of randomness be in your favor!<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/10\/shutterstock_381189202.jpg\" alt=\"startup through blogging\"\/><\/figure><\/div>\n\n\n\n<p>Now \u2013 that\u2019s a lot, I know. Still, that is the truth. These things work together. Combined,<br>they will result in the success&nbsp;or&nbsp;failure of your startup, all according to your unconscious expectations of&nbsp;what success and failure are.<\/p>\n\n\n\n<p>Well, now that you\u2019ve noted what you have to do, act, or have, you can begin your journey towards higher business achievements. How are you going to do that? Start by learning&nbsp;how to make a blog&nbsp;and promoting your blog.<\/p>\n\n\n\n<p>If your blog is super valuable to your target audience, your product is going to be appreciated too. Therefore, you need to develop a blogging strategy in order to generate awareness, attract customers, and develop loyalty among consumers.<\/p>\n\n\n\n<p>Well, I\u2019ve prepared a list of useful strategies that should be leveraged throughout your product launch process. Let\u2019s get straight to them:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"1-Create-an-Email-Marketing-Strategy-Immediately\">1. Create an Email Marketing Strategy Immediately<\/span><\/h2>\n\n\n\n<p>Product launch is a serious commitment. Your marketing strategy needs to be long-term, and that\u2019s exactly why you need an email autoresponder. Every time you bring traffic to your website should strive to collect email opt-in in order to contact those potentially interested buyers again.<\/p>\n\n\n\n<p>Create your email sequence using&nbsp;<a href=\"https:\/\/www.saleshandy.com\/blog\/email-sequence-softwares\/\" target=\"_blank\" rel=\"noreferrer noopener\">email sequence softwares<\/a>&nbsp;or&nbsp;&nbsp;email autoresponder software. During your email sequence, you should include valuable content that serves the reader\u2019s purpose. They\u2019re not subscribing to your list to receive irrelevant information, so pay close attention to what you\u2019re giving them.<\/p>\n\n\n\n<p>Every big business leverages the power of&nbsp;<a href=\"https:\/\/www.saleshandy.com\/blog\/email-marketing-cheat-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>&nbsp;in order to strengthen the relationships with their customers. You should do the same. In case you fail to collect a website visitor\u2019s contact information, there are rare chances that he\u2019ll end up on your website again!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"2-Develop-a-Strong-Incentive-to-Drive-Opt-Ins\">2. Develop a Strong Incentive to Drive Opt-Ins<\/span><\/h2>\n\n\n\n<p>Your website visitors won\u2019t subscribe to your email list just because you ask them. Nowadays, in order to<a rel=\"noreferrer noopener\" href=\"https:\/\/www.saleshandy.com\/blog\/motivational-videos-for-sales-people\/\" target=\"_blank\">&nbsp;motivate<\/a>&nbsp;people to become your subscribers, you need to offer them a&nbsp;strong incentive.&nbsp;For example, you can offer a marketing report which showcases scientifically proven data about a certain subject.<\/p>\n\n\n\n<p>Or, you can offer a list of ideas, resources, or opportunities (through <a href=\"https:\/\/www.kdanmobile.com\/blog\/how-to-edit-a-pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a PDF file<\/a>). If your traffic is interested, they\u2019re going to share their personal details such as name and email.<\/p>\n\n\n\n<p>When they do, the first \u201cphase\u201d of your product marketing is complete. Now you can get in touch with your subscribers again, giving them more value and displaying your products\/services more than one time. Many online brands use this strategy and they do it because it pays off very well!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"3-Write-Teaser-Posts-to-Build-Anticipation\">3. Write Teaser Posts to Build Anticipation<\/span><\/h2>\n\n\n\n<p>Launching successful product startup requires a lot of traction and anticipation. Well, you can build that sort of anticipation using your blog as a tool. You can write teaser articles which showcase some features of your product (not all). The purpose of this strategy is to make people curious. When you spark that emotion you have won the battle for attention.<\/p>\n\n\n\n<p>Moreover, you can also create teaser video content using any <a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">video editor <\/a>If your product is physical, find a way to showcase just a bit of its value by capturing it on screen. Share this content on your social media channels. Send the teasers to your email list also, and make sure to ask your subscribers to share the content around!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"4-Provide-Valuable-and-Relevant-Content-Consistently\">4. Provide Valuable and Relevant Content Consistently<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2017\/10\/shutterstock_411124972.jpg\" alt=\"content is king\"\/><\/figure>\n\n\n\n<p>Content is king. It doesn\u2019t matter in what form it comes: articles, infographics, videos, audio, and so on. Create engaging content that reflects your knowledge and expertise. When someone hears about your brand, they\u2019re going to reach your blog in order to gain more trust.<\/p>\n\n\n\n<p>If they\u2019re welcomed with valuable information, they\u2019ll consider your brand worth keeping an eye on. Obviously, whenever they get in touch with your content, one way or another, they&nbsp;will get in touch&nbsp;with your products also. Therefore, the key point here is this:&nbsp;provide as much value as you can, and you will eventually make sales.<\/p>\n\n\n\n<p>However, no one likes to follow blogs which are inconsistent. A consumer is hungry for valuable information; he needs it on a consistent basis, so you can\u2019t disappoint by being inconsistent with the delivery of your promises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"5-Approach-Niche-Influencers\">5. Approach Niche Influencers<\/span><\/h2>\n\n\n\n<p>Niche influencers could be goldmines if used effectively. If you can find someone who owns a big database of followers that fit your \u201cideal\u201d&nbsp;target audience, you should try talking to them. Every person wants something; in most cases, you\u2019ll have to offer money in exchange for promotion. However, don\u2019t perceive it as a loss. It\u2019s not. It is an investment!<\/p>\n\n\n\n<p>Social media creates a lot of \u201cinfluencers\u201d. Everyone with 10k+ followers could be considered valuable. If you can put your product in front of an audience that\u2019s likely to be interested in your&nbsp;product\u2019s unique proposition,&nbsp;you\u2019ll obviously obtain a positive ROI and&nbsp;significantly improve&nbsp;your brand\u2019s awareness.&nbsp;<a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buzzsumo<\/a>&nbsp;can help you find the newest, most trending influencers in any niche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"6-Keep-Pushing-Your-Content-Everywhere-Around\">6. Keep Pushing Your Content Everywhere Around<\/span><\/h2>\n\n\n\n<p>When you believe that your blog features enough content, there\u2019s no reason to stop<br>promoting it. Keep pushing your content around by consistently distributing among your social media platforms. Besides social media marketing, you should also build backlinks towards your blog post. To build quality backlinks, you can take help of&nbsp;<a href=\"https:\/\/www.saleshandy.com\/blog\/link-building-tools\/\">link building tools<\/a>.<\/p>\n\n\n\n<p>These backlinks are going to bring SEO benefits to your entire website, therefore improving the reach of your products. To scale your business and sell your products to more people, you should continue to promote your content using different angles and channels of promotion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"7-Measure-Your-Initial-Results-Optimize-and-Scale\">7. Measure Your Initial Results, Optimize, and Scale<\/span><\/h2>\n\n\n\n<p>To heighten the performance of your marketing campaigns, you need to measure the metrics you\u2019re receiving from your analytics. Your analytics statistics show a lot; they show the behavior of your potential customers. From that, you can figure out which of<br>your website\u2019s pages are hurting or improving the performance of your sales process.<\/p>\n\n\n\n<p>Once you have managed to go through the feedback, make the required optimizations by eliminating or adding different elements. Nobody can tell you what to change in your own campaign; you need to figure that on your own. Use your knowledge and instinct and find a balance between these two whenever you deal with optimization choices.<\/p>\n\n\n\n<p>The last step is to&nbsp;scale&nbsp;everything that works. If you\u2019ve made a change in your social media marketing campaign, double the investment so you can double the results. Keep it stable until it shifts, then readapt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Takeaways\">Takeaways<\/span><\/h2>\n\n\n\n<p>Launching a product is one thing. Launching a successful product is an entirely different<br>thing. If you\u2019re still wondering what makes the difference, head back to our introduction and acknowledge the reasons. Understand that it\u2019s all connected. Follow the cause-and-effect principle and be aware that each of your thoughts and actions will have an effect.<\/p>\n\n\n\n<p>Do the right things, follow the proper strategies, and also remain consistent and persistent through your failures. Keep testing, optimizing, and scaling your marketing campaigns (email, social media, SEO) and observe the results. Also, pray for some luck and have faith. I wish you the best of luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2017, launching a startup through blogging is the terrific&nbsp;and best way to get traction. That\u2019s a fact. 81% of US consumers trust the information and the advice coming from blogs. Moreover, in order to make it big with your product, you\u2019re ought to capture the search engine\u2019s attention. Google loves content, therefore, if your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":37928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[990],"tags":[],"class_list":["post-9123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Blogging Lessons for Launching a Successful Product Startup<\/title>\n<meta name=\"description\" content=\"We all know that content is the king and is the ultimate marketing strategy to boost your sales. And launching a startup through blogging is the best way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/7-insights-launching-successful-product-startup-blogging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Insights on Launching a Successful Product Startup Through Blogging\" \/>\n<meta property=\"og:description\" content=\"We all know that content is the king and is the ultimate marketing strategy to boost your sales. 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