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The use of emails as a means of marketing in recent years has boomed in unimaginable ways! This has called for the creation of even more email marketing software packed with features meant to ease your use of the method. The amount of softwares available is perplexing in a way you want to ensure you get your moneyâs worth.
Zoho Campaigns is one such software that has been designed to facilitate the use of email marketing campaign creation. While the software is a great one and has all the essential features, users have incurred a few issues that hindered their endeavors. Which has led to them seek out a Zoho Campaigns alternative.
Why Opt For a Zoho Campaigns Alternative?
Most users using the software have complained about email deliverability issues. Campaigns being sent through the software are being regarded as spam by servers, often get sent to a different folder, or end up reaching the recipients at a delayed time.
Another common issue that has surfaced amongst users is a complex user interface (UI). Users find their automation workflow builder (the act of building email campaigns) to be complicated. The limited functionality has led users to seek a Zoho Campaigns alternative.
In this blog, we examine and review the best Zoho Campaigns alternatives that offer superior features and ensure you have improved email deliverability. But first, let us understand the role of email deliverability and how it stands to impact the effectiveness of your email campaigns.
Why is Email Deliverability Important For Your Email Campaigns?
In very simple terms, email deliverability refers to the ability of your emails to reach a recipientâs inbox. Email deliverability is measured by taking into account the percentage of emails accepted by the recipient’s Email Service Provider (commonly abbreviated to ESP).
Email deliverability helps marketers figure out if their emails are reaching the desired audience. If your email doesnât make it to their inbox, then the performance of your email campaigns will reduce significantly. This is why it is essential to use an email marketing software that prioritizes email deliverability.
Additionally, hampered email deliverability can result in a decreased sender reputation or worse, have your domain completely blacklisted by ESPs. A sender reputation is a score given to your domain by ESPs based on key email metrics to determine your trustworthiness as a sender.
A good email deliverability rate is higher than 95%. Factors such as technical authentication, sender reputation, and being blacklisted are a few of the top reasons for low email deliverability. Being consciously aware of the best email deliverability practices will be beneficial for your email campaigns in both the short and long run.
So you get it, without email deliverability your standalone email campaigns wonât fetch you results. Letâs dive right into the Zoho Campaigns alternative software that prioritizes email deliverability!
1. Saleshandy
(4.7â/5 G2 Rating)
Saleshandy is a cold emailing tool that ensures users get the best possible email deliverability experience. The software offers superior features that bolster all your email outreach needs. Saleshandy has built its software to the need of each user, supported by an easy-to-use interface.
Saleshandyâs main email outreach features include:
Email Sequences
The creation of email sequences through Saleshandy is as easy as ABC! Email sequences are referred to as âstepsâ in the app. Various steps can be added with A and B variants if need be. The timing of each step in the sequence can be tweaked to suit the timezone of recipients. When keying the content of your sequence, you can use merge tags to mass personalize the content.
Beyond this, email sequences have the option of trigger-based behaviors. For example, if a user does not reply to your email within 2 days of opening it, a corresponding that you have set into the system will automatically be sent out. You have complete control over the trigger behaviors and their corresponding actions.
Unified Inbox
One aspect of cold emailing that is often overlooked is reply or conversation management. Checking every mailbox for replies is a cumbersome task.
However, with Saleshandy’s Unified Inbox, managing all your replies from sequences is now easier. You can filter them using different labels to categorize them as interested or uninterested. It is a one-stop place to reply to your prospects, saving you time from switching between multiple mailboxes.
Email Tracking (With Real-time Notifications)
(Download Plug-In to Use This Feature)
Timing is everything when it comes to an email campaign! With Saleshandy, you are able to track the email opens (how many times they opened it) and link clicks (how many times they opened it). You can enable desktop notifications, and get notified as soon as someone opens your email or clicks on the inserted link. This will help you reach out to prospects at the right time and also give you an insight into how prospects engage with your email.
Email Deliverability Toolkit
You need an emailing tool that will help you with your email deliverability. With Saleshandy, you can check the age of your domainâwith this functionality you are able to determine if your domain requires a warm-up and is old enough for a mass email campaign.
Beyond this, Saleshandy provides you the option to perform technical authentication checks that affect deliverability. And in case there is a fault in anything, you can consult a specialist that will guide you through the process of configuring your technical authentication. Saleshandy also operates with a âbounce guardâ mechanism in place that automatically stops your email campaign if it detects high bounce rates. Also you can connect multiple email accounts and send sequences on the rotation from all these accounts to improve your deliverability.
Email Templates
Instead of always typing out emails manually, using templates can cut the time you spend creating a campaign in half. With Saleshandy, you can create email templates for yourself, and for your team so you can easily share them across accounts.
AI-Powered Email Assistant
Did you know spam-triggering verbiage exists? Or that without personalization your email body probably wonât resonate with your recipient? There are so many minor elements of an email that we tend to forget or simply overlook. With Saleshandyâs in-app AI-powered email assistant you will never have to worry about falling short when comes to your email body and subject line. The email assistant provides you with real-time suggestions, so you create the best possible email for your recipients whilst observing the best deliverability practices.
Prospect List Verification
One of the leading causes of bounced emails is faulty email addresses. With an email list verification mechanism in place, you can get rid of email addresses that could impact your overall deliverability rate. When you upload your prospect list or key in an email address, Saleshadnyâs smart system automatically runs a check for you and informs you of the validity of the data entered.
Advanced Email Analytics
Find out the performance of your email campaigns. Deep dive into the analytics of your campaigns, analyze open rates, replies, bounce rates, and so much more! Make data-backed decisions and optimize your campaigns in a timely manner.
Pricing plans
- Outreach Basic – $27/Month
- Outreach Pro – $79/Month
- Outreach Scale – $150/Month
- Custom plan
2. MailChimp
(4.3â/5 G2 Rating)
Mailchimp is one of the most popular email marketing tools. The tool is equipped with a drag-and-drop editor allowing users to create campaigns from scratch. They also have multi-step marketing automation and workflow creator. It offers over 250+ integrations ranging from contact management systems to even online graphic design tools. Some users have noted that the web application doesnât offer a visual workflow editor, marking it as a drawback for novice users.
Features
- Customer journey builder
- Advanced analytics
- Content optimizer
- Email templates
- Integrations
- Customer segmentation
Pricing
- The pricing of MailChimp changes as per the number of recipients you have. The pricing below is for the minimum number of recipients, 500.
- Premium $286.79 Per Month
- Standard $14.34 Per Month
- Essentials $9.60 Per Month
- Free version available
3. MailerLite
(4.7â/5 G2 Rating)
MailerLite is a scalable email marketing platform. The tool is simple and easy to use, especially for beginners. Design your emails using their unique editors, create landing pages, or build websites. Make use of their template library to make your creation simpler and more efficient. In case, you are concerned about the performance of an email campaign, you can test out their A/B testing functionality. Lastly, MailerLite is equipped with an autoresponder and multi-step workflow to help users reach their prospects at the right time.
Features
- Automate workflows
- Send targeted campaigns
- Subscriber management
- Various editors (rich text, HTML, drag & drop, and templates)
- Monitor your email campaigns
- A/B Testing
Pricing
- The pricing of MailerLite is dependent on the number of subscribers you have (you have to select how many subscribers you have and the prices will then be displayed accordingly). The pricing below is shown for their minimum number of subscribers, 1000.
- Free $0
- Growing Business $10 Per Month
- Advanced $21 Per Month
- Enterprise – Custom pricing
- 30 day free trial available
4. Active Campaign
(4.6â/5 G2 Rating)
ActiveCamapign is a powerful marketing and email automation tool for all sized businesses and industries. ActiveCampaign mainly specializes in email marketing, sales automation, transaction emails, and marketing automation. ActiveCampaign was designed with the intention of strengthening customer relationships and cutting down any extra grunt work occurring in the marketing process. It offers CRM and sales automation features to nurture leads, keep a daily check on deals, and automatically notify your sales team about the change in lead status.
Features
- Email autoresponders
- Send triggered emails, transactional emails, scheduled emails, targeted emails
- Drag and drop email designer
- Email automation
- Audience segmentation
- Personalization features
- Email templates
- Integrations
- Email analytics
Pricing
- Pricing is dependent on the number of contacts you have. The pricing below is for the minimum 1000 contacts.
- Lite $39 Per Month
- Plus $70 Per Month
- Professional $187
- Enterprise – Custom pricing
- 14 day free trial available
5. SendInBlue
(4.5â/5 G2 Rating)
SendinBlue is another great Zoho Campaigns alternative. It is an email marketing tool for small and medium-sized businesses. SendinBlue is a cheaper alternative to Mailchimp, and also has a completely free version. Most users using this tool say the interface is easy to use. However, some users have said their automation builder isnât as elaborate as other tools but is still effective. SendinBlue also has SMS capabilities, if that is something you require.
Features
- Drag and drop email editor
- Marketing automation
- Email templates
- Live chat
- Transactional emails
- SMS marketing automation
- CRM
- List management
- Email Segmentation
- 150+ integrations
Pricing
- Free $0
- Starter $25 Per Month
- Business $65 Per Month
- Enterprise $1000 Per Month
- Customizable plans available
- Different plans are available for chat, transactional emails, and sales CRM functions
6. MooSend
(4.7â/5 G2 Rating)
Moosend is yet another great email marketing and marketing automation software that is user-friendly and packed with excellent features. The software is suitable for freelancers and businesses of any size looking to automate their email marketing activities. Moosend is a lot more cost-effective than most of the other tools listed in this blog. Their paid plans start at $9 (per month) for 500 subscribers with unlimited email campaigns.
Features
- Drag and drop editors
- Newsletter templates
- Custom opt-in forms
- A/B testing feature
- Marketing automation
- Real-time reporting and analytics
- Pre-built workflow templates
- Integrations with social media, eCommerce platforms, and CRMs
Pricing
- Pricing is dependent on the number of subscribers, the pricing below is for a minimum of 500 subscribers
- 30 days free trial available
- Pro $9 Per Month
- Enterprise – Consultation required
7. SendPulse
(4.6â/5 G2 Rating)
SendPulse is a multi-channel marketing automation platform with additional channels beyond emails such as SMS, social media chatbots, and web push notifications. The tool has a drag-and-drop editor with pre-made templates ready to use for users. SendPulse provides users with reputed IP addresses to ensure emails land in the primary inbox of recipients, thus favoring email deliverability.
Features
- Drag and drop editor
- Email templates
- Subscription forms
- Automation flows
- Transactional emails
- Email verifier
- Campaign analytics
Pricing
- SendPulse offers a pay-as-you option
- Free version available
- Prices are dependent on the number of subscribers you opt for. The prices listed below are for a subscriber list of 1 to 500.
- Standard $6.40 Per Month (billed yearly)
- Pro $7.68 Per Month (billed yearly)
- Enterprise $10.75 Per Month (billed yearly)
8. Campaign Monitor
(4.1â/5 G2 Rating)
Campaign Monitor is an email marketing platform that is best for lower-volume senders. The platform offers users attractive newsletter templates from holiday campaigns and engagement messages to announcements. Campaign Monitor is also considered to be another inexpensive alternative in the email marketing industry (prices start from $9). Additionally, their visual journal builder is great for novice users looking to get started with advanced automation.
Features
- Over 100+ customizable email templates
- A/B testing
- Popups and forms
- Advanced link tracking
- Transactional emails
- Plug-ins and integrations
- Automation visualization
- Email template builder
- Analytics
Pricing
- High volume has different pricing (refer to their website)
- Customizable plans dependent on the contact size list are available
The pricing listed below is their standard plans:
- Basic $9 Per Month
- Unlimited $29 Per Month
- Premier $149 Per Month
9. GetResponse
(4.2â/5 G2 Rating)
GetResponse is an all-inclusive marketing automation platform that helps you create the perfect email campaigns. The tool has a user-friendly email builder you can use to create newsletters and promotional messages for your target audience (they offer a variety of customizable templates). GetResponse is ideal for eCommerce store owners who want to use email marketing to increase their subscriber base and customers. Also, if your organization wants to host a webinar, then you can use GetResponseâs webinar creation tools to nurture and generate leads.
Features
- Marketing automation
- Autoresponders
- Newsletter templates (free forever)
- Automation emails
- Transactional emails
- Free email templates
- Subscriber data
- A/B testing
Pricing
(Email Marketing Only)
- Free forever version available
- Email marketing – 1000 contacts $15.58 Per Month
- Different pricing available for mid and large companies
10. ConstantContact
(4.0â/5 G2 Rating)
ConstantContact is the perfect email marketing software for small businesses, non-profits, and individuals. As compared to Zoho Campaigns where you have to pay extra to access their customer management tool, ConstantContact has an in-built one. This tool is also easy to use to engage your audiences and track analyticsâall from one platform.
Features
- Email templates
- Autoresponders
- Social media ads
- In-built CRM tool
- Automated workflow editor
- Audience Insights
- Integrations through API
Pricing
- Core $9.99 Per Month
- Plus $45 Per Month
Wrapping it Up
It is no doubt that Zoho Campaigns is a great option for marketers and salespeople for their email marketing needs. However, if you are looking for a more user-friendly tool with advanced features then you can choose any software from the list above. Additionally, all the tools mentioned above will provide you with increased and better email deliverability as well. Before you fully commit to a particular tool, itâs best to give their free trial a go and see if it suits the goals of your organization.
