Digital Marketing Manager
Ahmedabad, India

About Us

SalesHandy is a suite of email productivity tools for professionals. We are having more than 2000+ customer and 20k+ users across the globe. A team of 35 people has made this happen. When it comes to marketing I can say just a team of 🖐️ made this happen.

Some of the recent achievements:

  • we crossed a mark of 100k unique visitors every month (B2B visitors)
  • we generate tons of new signups every day as we hit a signup to conversion rate of 5%
  • our website DR is 61, now.

Brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team & supporting teams (such as programmers) to launch campaigns on time and on budget.

What you will do 🤔

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Design, build and maintain our social media presence
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What do you need? 📖

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivates
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Experience in optimising landing pages and user funnels
  • Experience with A/B and multivariate experiment
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement