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hotLead is a leading lead generation agency specializing in cold email campaigns. Committed to delivering high-quality leads to its clients, hotLead has been at the forefront of innovative strategies in the lead generation landscape.
Owner, hotLead.pl
As a lead generation agency renowned for its personalized approach and high-quality campaigns, hotLead has constantly sought to improve its workflows and optimize its cold email performance.
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In the early days of hotLead, Piotr Wolniewicz, founder of hotLead faced challenges that all lead generation agencies experience.
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The case study explores how hotLead overcame these agency challenges and achieved cost savings and a stable pipeline of leads by using cold email automation from Saleshandy.
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hotLead, an agency that send cold emails to generate leads, faced several problems despite its expertise. First, it needed a tool to send faster cold emails to people’s inboxes. Even a single email campaign took too long to reach its destination, making it harder to generate leads effectively.
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Another issue was scaling their operations. Because of the complicated process of using different platforms, it became difficult for them to run lead-generation campaigns for multiple clients simultaneously. Managing and sending campaigns for many clients was a challenge for them.
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Email service providers like Gmail, Outlook, and Yahoo kept changing their rules and policies. This made it harder for hotLead to ensure that their emails reached the intended recipients’ inboxes, despite their efforts to improve email deliverability.
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In simple terms, hotLead struggled with slow email delivery, scaling their campaigns across different clients, and keeping up with constantly changing email policies—all of which made it difficult for them to generate leads effectively through cold emailing for their clients.
Automation and highly scalable outbound campaigns
After using Saleshandy, hotLead realized that they could significantly scale up their operations. Saleshandy’s advanced automated cold email sequences enabled it to manage 40 to 50 clients and even helped them manage and take 200 clients simultaneously.
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Importantly, these automated campaigns were working, enabling hotLead to generate a steady stream of leads. Saleshandy’s automated campaigns made it much easier to handle many clients efficiently while achieving successful results.
Owner, hotLead.pl
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They were also able to set up their daily email sending limits and gradually increased them daily with email ramp, giving their email accounts a boost and consequently helping them mature.
Quality and data driven reporting
hotLead has always prioritized quality over quantity. Testing variants was crucial for hotLead to optimize its cold email campaigns.
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With Saleshandy, they could create multiple versions of the same email with different subject lines, email copy, calls-to-action, and even sender names. These variants were then sent to smaller segments of their target audience.
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They could identify the top-performing variants by tracking metrics like open rates, click-through rates, and response rates. This data-driven approach enabled them to make informed decisions and utilize the most effective email content and subject lines for their larger-scale campaigns, resulting in better lead generation and overall campaign performance.
Since adopting Saleshandy for their cold email campaigns, hotLead has experienced game-changing results that have solidified Saleshandy as an integral part of their processes.
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By leveraging Saleshandy’s powerful capabilities, they have been able to execute campaigns for their clients, enabling them to scale their operations as an agency and generate a significant influx of high-quality leads.
hotLead’s approach of prioritizing quality over quantity has given it a competitive edge in the industry, and its partnership with Saleshandy has played a pivotal role in its success.
With an impressive track record of 680+ lead generation campaigns and a staggering 96% successful campaign rate, hotLead’s growth trajectory is upward, driven by its commitment to excellence and the power of Saleshandy’s cold email automation solutions.
