New Launch 🚀Introducing Saleshandy B2B Lead Database : Find Prospects and Send Cold Emails All in One Place
Sign up and get 5 leads free!
LeadRoad is a B2B lead generation agency founded by the sibling duo Nikhil and Nikita.
Their agency served more than 50 clients, helping them generate leads and book meetings through strategic cold email campaigns.
Co-founder, LeadRoad
LeadRoad is a B2B lead generation agency founded by the sibling duo Nikhil and Nikita.
With seven years of experience in cold emailing for Lead generation, they specialize in providing tailored email outreach services to SaaS and service companies in various regions.
Their agency has served more than 50 clients to date, helping them all generate leads and book more meetings through strategic cold email campaigns.
As an agency managing multiple clients simultaneously, it is important not to lose the value you put into every client campaign, and that is their goal.
At the core of their approach is a strong emphasis on identifying and understanding their clients’ Ideal Customer Profile (ICP).
This focus ensures that their outreach efforts are directed toward the right decision-makers, maximizing the effectiveness of each campaign.
Their ultimate mission is to maintain high-value output for every client campaign, regardless of how many they manage simultaneously. Their balanced approach ensures that each client receives the attention and results they deserve, whether they require a high volume of leads or a smaller.
By combining their cold emailing expertise with a deep understanding of each client’s unique needs, they position themselves as a strategic partner in B2B lead generation, helping businesses expand their reach and book more meetings with potential customers.
Leadroad wanted to scale as a lead generation agency.
Their outreach process involves reaching out to multiple prospects via email to get more demos and meetings booked for their clients.
They experimented with various email outreach platforms before, but quickly realized there were a few dealbreakers with most of them.
They encountered several challenges in their email outreach efforts with several other tools:
They struggled with tools that had limited functionality and less intuitive interfaces.
Managing multiple client campaigns simultaneously became a significant challenge.
Their team spent excessive time on campaign setup and management, reducing their overall efficiency and ability to focus on strategy and results.
As LeadRoad’s client base expanded, they faced the challenge of scaling operations while maintaining high standards of personalized outreach.
They needed a solution that could support growth without compromising the individual attention each client campaign required.
Previous tools often came with subpar customer support, posing significant risks to their operations.
In the time-sensitive field of cold email, any delay in resolving technical issues could potentially impact client results.
Lack of responsive support hindered their ability to troubleshoot and resolve issues quickly.
LeadRoad’s diverse client base necessitated a high degree of customization in email campaigns.
However, previous tools didn’t provide the often-needed flexibility to tailor campaigns or make edits mid-campaign.
This limitation made it challenging to implement data-driven adjustments in real time, restricting their capacity to deliver optimal results across their varied portfolio.
One of founder Nikhil shared that they were in search of a platform that would:
Recognizing all the above challenges, their team wanted a solution that could ease their process of client management and at the same time help them to not compromise their quality of outreach.
LeadRoad team tried Saleshandy for their client’s campaign and with their effective strategies and Saleshandy features they were able to:
LeadRoad’s team doesn’t just scratch the surface when it comes to personalizing emails.
They dive deep, using merge tags to tailor every part of the message.
Nikhil explains.
Co-founder LeadRoad
This attention to detail pays off big time.
The secret sauce?
Getting to know who their clients are trying to reach.
LeadRoad’s team digs into each client’s Ideal Customer Profile and then uses that info to craft emails that connect with their prospects.
They are using Saleshandy’s variable merge tags all over the place.
In the subject line, the opening lines, and even in how they talk about the prospect’s company.
It’s about making every part of the email feel relevant and personal.
This approach takes more work upfront, but the results show it’s worth the effort.
By using Saleshandy advanced merge tags creatively, LeadRoad is turning cold emails into warm conversations and real business opportunities for their clients.
LeadRoad team follows a strategic email ramp-up approach, leveraging Saleshandy’s built-in ramp-up feature to increase email volume over time progressively.
They avoid overwhelming inboxes with a large volume from the start.
This thoughtful method is specifically designed to maintain optimal deliverability rates while safeguarding the sender’s reputation, ensuring emails consistently land in inboxes rather than being flagged as spam.
By utilizing Saleshandy’s email ramp-up, they can carefully balance quality with quantity.
This helps them to fine-tune email frequency based on the recipient’s engagement levels and preferences.
The ramp-up approach not only enhances the overall user experience but also allows the team to personalize strategies according to the size and behavior of each client’s target audience.
As a result, they achieve stronger engagement and higher conversion rates by scaling email campaigns thoughtfully and effectively.
Sending unique variations of emails is key to achieving higher deliverability, and LeadRoad’s team leverages Saleshandy’s Spintax feature to make this process seamless.
By using Spintax, they can create multiple variations of email content, ensuring each email appears unique even when sent in bulk.
This helps them keep the email content unique for different prospects, reducing the risk of being flagged as spam and improving overall deliverability rates.
Nikhil shares:
Co-founder Leadroad
The strategy revolves around spinning email copies extensively, maximizing the use of Saleshandy’s spintax feature to generate as many unique versions as possible.
This ensures that each prospect receives a distinct email, further enhancing deliverability and ensuring the campaign reaches the intended audience effectively.
Nikhil emphasizes Saleshandy’s user-friendly interface as a key advantage, particularly when compared to other tools.
Saleshandy’s intuitive dashboard provides a bird’s-eye view of all client campaigns, allowing for easy navigation and streamlined management.
This ease of use significantly enhances their day-to-day operations, making it far more efficient to handle multiple client campaigns simultaneously.
He also highlights the flexibility Saleshandy offers, as it allows them to make real-time adjustments to campaigns while they are running campaigns, something they couldn’t do with previous tools.
In addition to better usability, they also liked the prompt support, making Saleshandy a more effective and reliable solution for managing complex cold email outreach efforts for them.
In our conversation with Nikhil, he highlighted their strategy of keeping emails short and delivering maximum information with minimal words to boost engagement.
He also avoids onboarding clients with small audience size, focusing on larger B2B audiences for better results.
Additionally, their team is excited by the constant stream of new features being rolled out in Saleshandy every week, making their campaigns more efficient and impactful.
They look forward to even more features that will further enhance their cold email marketing efforts.
Their recent metrics speak for their success as an. agency.
Recently, they booked 25–35 meetings in a month per client, with open rates of over 40-45 %, and sent 75k emails personalized emails with high deliverability monthly, marking the success of their agency with Saleshandy.
