How Scando accelerated business by 100% with Saleshandy at lesser costs

About Company

Scando is a construction company based in Sweden that is focused on manufacturing and distributing high-quality ladders, scaffolding, roof security, coarse vacuum cleaners, and more to retail clients.


  1. Insufficient flow of leads
  2. Additional Staff costs
  3. Costly outsourcing


  1. Deliverability suite and personalized sequences
  2. Strategic cold emailing framework
  3. Cold email automation

About Company

Sedin is an IT Solutions & Consulting company that provides services and solutions to both startups and big businesses. They offer a wide range of services, from developing software to analyzing data.


  1. Ineffective traditional outbound methods.
  2. Poor output due to manual outreach.
  3. No framework to implement outreach strategy.


  1. Deliverability suite and personalized sequences.
  2. Strategic cold emailing framework.
  3. Cold email automation.

About Company

Scando is a construction company based in Sweden that is focused on manufacturing and distributing high-quality ladders, scaffolding, roof security, coarse vacuum cleaners, and more to retail clients.

“In just three months, we can see a huge difference in our Sales process, and the automations were resourceful in saving time and costs” – Daniel Livebrandt, CEO of Scando

Scando is a construction company based in Sweden that is focused on manufacturing and distributing high-quality ladders, scaffolding, roof security, coarse vacuum cleaners, and more to retail clients. 

They understand the importance of simplifying and ensuring the smooth and secure execution of their customer’s daily tasks. 

That’s why their products are meticulously designed to offer user-friendly experiences, extended durability, and unmatched performance, making them the obvious choice for tasks that demand excellence.

Their team brings together years of experience and expertise, channeling them into the development of each model. 

While their product was reliable, they faced challenges in getting leads, effectively reaching out to potential customers, and driving sales.

Recognizing the need for a more efficient and effective sales strategy, they explored cold email outreach tools.

 After conducting extensive research and careful evaluation, they chose to implement Saleshandy—an innovative cold email platform that promised to enhance their sales process. 

With its advanced features and capabilities, they believed Saleshandy would be the catalyst for transforming their sales efforts and achieving remarkable results.

By leveraging the functionalities of Saleshandy, Daniel and his team could streamline their cold email outreach. They were able to improve communication with retail clients, and achieve substantial sales growth.

This has made them more focused on their business as they spend less time in setting up the sales process and reaching out to their prospects  manually.

Challenge that Scando was facing

Insufficient Inflow of Leads:

The company struggled to generate a consistent stream of leads beyond their existing customer base. Their outreach strategies were limited and ineffective, resulting in a lack of new prospects. This limited their opportunities for growth and expansion.

The company encountered challenges acquiring new clients primarily because they had not been sufficiently exposed to new markets. This lack of exposure meant potential customers were unaware of the company’s existence, leading to limited market penetration.

They relied solely on referral and traditional word-of-mouth strategies, which initially showed some success but failed to yield sustainable long-term results.

As a result, they experienced a restricted flow of leads, highlighting the urgent need for a more diverse and effective approach to reaching and engaging with untapped markets.

Additional Staff Costs

To overcome the challenge of limited lead generation, the company considered hiring additional staff to spread awareness about their business.

However, hiring and maintaining a larger workforce proved expensive, especially considering the high labor costs in Sweden. This strained the company’s budget and affected its financial stability. 

Costly Outsourcing

In an attempt to address the lead generation issue, the company also explored outsourcing the task to specialized lead generation agencies. However, they found that the cost of outsourcing was prohibitively expensive. The agencies charged on a per-follow-up and per-lead basis, which added significant costs to the company’s expenses without achieving meaningful business outputs. 

This option was not sustainable in the long run and did not provide the desired results.

These challenges presented obstacles to the company’s sales growth and hindered their ability to reach a wider audience and generate new business opportunities. 

Finding a solution to these challenges was crucial for Daniel’s construction company to thrive in the competitive market.

Solutions to Scando problems

Reduced the cost of hiring additional staff for outreach​

By adopting Saleshandy, Daniel’s company could optimize their costs and reduce the need for additional staff.

Saleshandy’s automation features enabled them to automate repetitive tasks such as follow-ups and email scheduling, allowing their existing team to handle more leads efficiently. 

In-house Lead Generation

With Saleshandy, the company eliminated the need for costly outsourcing services. They were able to manage the entire lead generation process in-house, from initial outreach to follow-ups. This saved them money and gave them greater control and flexibility over their lead generation strategy.

High deliverability significantly boosted their open rates, which now required Sedin to work on the second stage of cold emailing – reply rate.

With spintax and advanced merge tags, Sedin crafted unique messages for each cadence. This ensured the emails reached the inboxes. Highly personalized messages, unique for each prospect, helps easily escape spam filters. 

Consequently, it helped them with scaled personalization which immediately made a difference in their results. 

Improved its sales numbers and the number of visitors to their websites​

Saleshandy provided the company with powerful lead-generation tools. They utilized Saleshandy’s email finder feature to discover new leads and expand their prospect database. 

The tool allowed them to search for relevant contacts based on specific criteria such as industry, location, and job titles, enabling them to reach a wider audience and generate consistent leads.


By integrating Saleshandy into its sales workflow, Daniel’s construction company overcome its challenges related to lead generation, staffing costs, and outsourcing expenses. 

Saleshandy provided a more efficient and cost-effective solution, allowing them to optimize their sales efforts and achieve significant growth in their target market.

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