IT Solutions & Consulting


United States

How Sedin Technologies closed 60+ clients worth $9M With Saleshandy


New Clients Aquired

9M +

Overall Deals

15M +

Revenue Pipeline

About Company

Sedin is an IT Solutions & Consulting company that provides services and solutions to both startups and big businesses. They offer a wide range of services, from developing software to analyzing data.


  1. Low performance of existing outbound methods
  2. Poor output due to manual outreach
  3. No framework to implement outreach strategy


  1. Deliverability suite and personalized sequences
  2. Strategic cold emailing framework
  3. Cold email automation

About Company

Sedin is an IT Solutions & Consulting company that provides services and solutions to both startups and big businesses. They offer a wide range of services, from developing software to analyzing data.


  1. Ineffective traditional outbound methods.
  2. Poor output due to manual outreach.
  3. No framework to implement outreach strategy.


  1. Deliverability suite and personalized sequences.
  2. Strategic cold emailing framework.
  3. Cold email automation.

About Sedin

Sedin is an IT Solutions & Consulting company that provides services and solutions to both startups and big businesses. They offer a wide range of services, from developing software to analyzing data.

In today’s competitive landscape, finding clients for IT business is more difficult than finding a needle in a haystack. As a result, many business owners find it challenging to expand their IT service due to tough competition, shrinking clientele, and tight budget constraints. 

On the contrary, Sedin made a big difference and grew despite the odds.

Sedin Technologies is an IT Solutions & Consulting company providing services and solutions to startups and big businesses. They offer various services, from developing software to analyzing data worldwide.

It’s worth reading how Sedin overcame its challenges after discovering Saleshandy and got exceptional results.

Challenge that Sedin was facing

Problems started for Sedin when traditional channels like SEO, Paid Marketing, Upwork, etc., began to shrink, gradually narrowing their market share. Earlier, they relied on these mediums as their primary channels to acquire new customers.

The main reason behind the decline in the performance of these channels was cut-throat competition, as new competitors started offering niche solutions to the existing market segment. Thus, Sedin paid more to get less for every channel they operated. This negatively affected Sedin’s revenue, ROI, and growth.

Another desperate challenge was that their outbound methods didn’t perform as they used to work years ago.

Yousuf, the Business Development Manager at Sedin, explained that they faced severe problems like low open rates, low reply rates, and manual outreach process with the old outbound techniques of bulk emailing.

It was a big problem for them.

Because as part of their new strategy, Sedin adopted outbound as their primary channel to generate clients in the view of shrinking traditional channels. With this new strategy, they aimed to penetrate new markets, focusing on their target audience at different intent levels, like who is completely unaware of their problem, who is aware of the problem, and who is interested in a solution.

To implement it, they needed an advanced outreach tool to help them set up their process. But, no tools in the market could address their problems effectively. And as a result, their outbound strategy didn’t go well.

Yousuf said that the tools they chose for outreach were far below average, and notably:

  • The tools couldn’t outreach the prospects at scale.
  • They couldn’t automate repetitive tasks, which hampered their productivity.
  • They relied on hit-and-trial and lacked a tested framework to deliver outbound.

Well, Sedin didn’t have to wait much longer, as they found Saleshandy as their outreach tool that proved to be a game changer!

Solutions to Sedin's problems

Evaluating your cold emailing approach and finding a solution in the current data is highly recommended if your outreach is not performing well. Therefore, when Yousuf started with Saleshandy, we suggested they break their outreach down into layers and inquire about data for the following:

  • How their open rates are doing?
  • How good are their email responses?
  • Any positive or negative replies they have received so far?
  • Did they get any conversions?

After looking at the past and current data, Yousuf knew how much effort is required at various stages of cold emailing. Therefore, to start with Saleshandy, Sedin worked first to address their low open and reply rates problems.

Sedin attained high deliverability and reply rates

Sedin’s email deliverability drastically improved since Yousuf started with Saleshandy. 

A thorough email deliverability audit helped fix the causes. Therefore, we recommend that everyone run a deliverability audit before starting with your technical setup. Otherwise, your cold emailing efforts are always prone to land in spam.

After checking deliverability and sender reputation, Yousuf configured the technical settings accordingly. For more effective results, he used email ramp-up, adjusting emails at random intervals and throttle of email volume to make the outreach more natural, warmed-up, and deliverable.


High deliverability significantly boosted their open rates, which now required Sedin to work on the second stage of cold emailing – reply rate.

With spintax and advanced merge tags, Sedin crafted unique messages for each cadence. This ensured the emails reached the inboxes. Highly personalized messages, unique for each prospect, helps easily escape spam filters. 

Consequently, it helped them with scaled personalization which immediately made a difference in their results. 

Sedin closed big clients through a strategic approach

After setting up their account for high deliverability and reply rate, Sedin was now prepared to outreach and target high-valued accounts with its “three-level outbound strategy.” 

To execute successfully, they implemented Saleshandy’s strategic cold emailing approach.

The approach included sending only 20-30 emails per day for each stage with highly targeted messaging. As their outreach funnel was already performing well, thanks to high deliverability and high responses, it was not long before the targeted accounts started showing interest in Sedin’s offers.

Although it included sending many sequences with different messages for different cadences at the start, but the high-performing outreach ultimately paid off.

As a result of the set outreach funnel, Sedin started closing high-ticket-sized clients frequently. 

Therefore, it was an excellent time to increase outreach, send more emails, and reach out to more targeted accounts.

Let’s see how Saleshandy made it possible.

Sedin automated cold emailing to scale revenue

As the traditional channels were dead and old outbound techniques failed, scaling their client acquisition in the cut-throat competition was the biggest challenge for Sedin.

However, Sedin had already found the results and framework as discussed above. They just needed a secret ingredient to pump their client acquisition!

Saleshandy’s cold email automation helped to cater to their needs to scale the outreach.

When we say scaling the outreach, it means sending more emails and reaching out to more prospects with time. But, given that you maintain a high ROI and the same results with open and reply rates.

Most of the average tools in the market fail to maintain the same results when the email volume increases. 

It was interesting that Sedin made a breakthrough with Saleshandy’s automated sequences. Sequences allowed them to set up highly personalized steps in advance and target prospects in bulk without expending more resources. 

The automation provided to reach more prospects through more email accounts with no manual work and, notably, at a lesser cost than ever! 

As the outreach increased, Sedin could optimize its strategy with precise data. In addition, the cadences began to validate further, making their targeted campaigns more effective and predictable.

So, Sedin was able to focus on its most interested prospects and automate low-impact tasks.

This resulted in increased bookings and a growing revenue pipeline for Sedin without adding additional work.

How strong were the results?

Sedin’s new strategy adopted outbound to penetrate new markets and scale revenue. As part of their outreach strategy, Yousuf, their Business Development Manager, used some existing outreach tools in the market to lead their outbound campaigns using cold emailing.

He soon faced the usual outbound problems, getting emails opened, automating manual processes, and personalize at scale.

Outbound was not the same as it was a few years ago. Traditional methods and approaches didn’t remain effective and productive anymore.

Sedin started using Saleshandy four years ago. The results have vastly changed since then. Saleshandy has helped Sedin in the following ways:

Obtain 60+ new clients worth $9 million in overall deals.

Increase its pipeline from $2 M to $15 M within four years.

Sedin grew a team of 13 BDEs due to high ROI and low costs.

Yousuf credits Saleshandy for Sedin’s success.

If you’re running an IT business and face problems like Sedin, your success story can begin with Saleshandy!

We want you to be our next success story!

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