Joanna Seddon Email & Phone

Chief Executive Officer @ MASB-Marketing-Accountability-Standards-Board

Managing Partner @ Presciant

President, Global Brand Consulting @ Ogilvy & Mather

CEO Millward Brown Optimor and Kantar Consulting @ Consulting by Kantar

Founding Partner, Executive Vice President, Worldwide Strategy Consulting @ FutureBrand

Founding Partner, Head of Strategy Consulting @ Diefenbach Elkins

Executive Vice President, Strategic Planning; Executive Vice President, Office Products @ McKesson

Engagement Manager @ The Addison Group

1976 - 1983 BA, MA, D.Phil @ University of Oxford

1979 - 1980 Visiting Fellowship @ Woodrow Wilson International Center

1978 - 1980 D.PHIL @ Lomonosov Moscow State University (MSU)

Business Strategy, B2B, Customer Relations, Thought Leadership, Brand Architecture, Marketing Strategy, brand valuation, brand strategy, Market Research, Marketing ROI, Strategy consulting, ROMI, Public Speaking, Russian, Cross-functional Team Leadership, Management Consulting, Customer Insight, Customer Service, Segmentation, FMCG, Corporate Branding, Business Development, Brand Management, Analytics, Strategy, Competitive Analysis, Creative Strategy, Branding & Identity, Leadership, Marketing, Strategic Planning, Positioning, Integrated Marketing, Management, Digital Strategy, Start-ups, Marketing Research, Brand Development, Brand Equity, Consumer Behaviour, Digital Marketing, Global Marketing, Interactive Marketing, Marketing Management, Mobile Marketing, Marketing Communications, CRM, Advertising, Consulting, Cross Functional Team Leadership, Start Ups, Sales, Social Media, Branding and Identity, Cross Functional Team, Change Management, Social Media Marketing

Joanna Seddon, based in New York, NY, US, is currently a Chief Executive Officer at MASB-Marketing-Accountability-Standards-Board. Joanna Seddon brings experience from previous roles at Presciant, Ogilvy & Mather, Consulting by Kantar, FutureBrand, Diefenbach Elkins, McKesson, The Addison Group. Joanna Seddon holds various educational qualifications including BA, MA, D.Phil (1976 - 1983) from University of Oxford. With a robust skill set that includes Business Strategy, B2B, Customer Relations, Thought Leadership, Brand Architecture, Joanna Seddon demonstrates proficiency in a wide range of areas.