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If you want your sales team to stay ahead of their competition and crush their sales targets for 2025, you need to equip them with the right B2B sales tools.
But finding these tools is easier said than done.
The market is flooded with tools that claim to streamline your process, but they often fall short in practical application.
So, how can you spot the game changers from the many options available?
This is where this blog will come in handy!
You’ll learn about the 15 best B2B sales tools to improve your team’s performance and boost your sales for 2025.
So, jump right in and check them out!
B2B Sales Tools: Table of Contents
- 15 Best B2B Sales Tools to Elevate Your Sales Game in 2025
- Improve Your Revenue With The Best B2B Sales Tools in 2025
- FAQs
15 Best B2B Sales Tools to Elevate Your Sales Game in 2025
To help you find the right tool for your needs, we have categorized the 15 tools into 5 categories.
- Prospecting Software
- Cold Outreach Software
- CRM Software
- Sales Engagement Software
- Sales Intelligence Software
Let’s take a look at each of them!
Prospecting Software
You will need this tool to help you find prospects who match your Ideal Customer Profile (ICP) and buyer persona.
These business databases provide information about your prospects, including their professional email addresses, phone and mobile numbers, social profiles, etc.
Here’s a list of tools you’ll be checking out in this section:
1. Lead Finder (Saleshandy)
G2: 4.6 ⭐/5 (570+ Reviews)
Capterra: 4.5 ⭐/5 (120+ Reviews)
Saleshandy B2B Lead Finder is an ideal prospecting tool for finding prospects relevant to your ICP and buyer persona.
Its database comprises over 700M professional contacts from across 60M+ companies worldwide.
That’s not all! Saleshandy also features a cold email software. (which we’ll see further down the list)
Once you have found your ideal prospect, you can immediately contact them from the same platform.
Key Features
- Large B2B Database: You can access email and phone contacts of over 700M professional B2B prospects from 60M+ companies.
- Advanced Filtering Options: You can use advanced filters, such as company name, employee count, revenue, etc., to pinpoint your prospects with laser accuracy.
- Accurate Data: The database is regularly updated to provide up-to-date information about your prospects.
- Verified Contact Information: Lead Finder will only reveal valid information about your prospects. This can help keep bounce rates to a minimum.
Pros
- All-in-one tool.
- Affordable and flexible pricing plan.
- There is no limit to the number of prospects you can export.
- Built-in email verification tool.
- Best in-market customer support.
Cons
- You only get 5 free lead finder credits.
Pricing (Billed Annually)
With Saleshandy Lead Finder, you get 2 pricing options:
B2B Lead Finder (Only Email)
- Lead Starter – $24/month for 1000 credits/month (billed annually)
- Lead Pro – $49/month for 2500 credits/month (billed annually)
- Lead Scale – $79/month for 5,000 credits/month (billed annually)
- Lead Scale Plus – $159/month for 10,000 credits/month (billed annually)
B2B Lead Finder (Email + Phone Numbers)
- Lead Starter – $32/month for 1000 credits/month (billed annually)
- Lead Pro – $66/month for 2500 credits/month (billed annually)
- Lead Scale – $135/month for 5,000 credits/month (billed annually)
- Lead Scale Plus – $269/month for 10,000 credits/month (billed annually)
Saleshandy offers plans up to 100K lead finder credits. For more details, you can visit the pricing page.
2. Apollo
G2: 4.8 ⭐/5 (6.9K+ Reviews)
Capterra: 4.6 ⭐/5 (340+ Reviews)
Next on our list is Apollo.
This is another popular and widely used prospecting tool. Apollo provides a database with over 275M professional contacts.
In addition, you get multiple advanced filters, such as contact title, job function, location, account industry, etc.
Apollo also features a cold outreach platform that you can use to send cold emails or make cold calls.
Moreover, it integrates with various tools such as Salesforce, HubSpot, Twillo, Warmly, etc.
Key Features
- Large Number of Filters: Apollo includes 65+ filters that can help you find the precise target audience.
- Chrome Extension: You can download the Chrome extension and prospects directly from LinkedIn or any company’s website.
- AI Recommendation: Apollo will recommend who you should contact next based on your past successful prospecting activities.
- Account-Based Prospecting: You can leverage website visitor tracking to get information on all key stakeholders of the accounts that visit your website.
Pros
- Apollo offers a large number of credits to help you find your prospects.
- The platform is simple and easy to use.
- It offers prompt customer support.
- It also offers intent signals to help you find your ideal prospect.
Cons
- Apollo provides very few export credits. So, although you can find a lot of prospects, you cannot export them all.
- Apollo claims to provide unlimited email credits, but this is actually subject to their fair use policy, which caps the number of prospects you can find.
- It is an expensive tool.
Because of disadvantages like these, many users have turned to Apollo’s alternatives to find verified leads in 2025.
Pricing (Billed Annually)
| Free | Basic | Professional | Organization |
|---|---|---|---|
| $0 per user/month | $49 per user/month | $79 per user/month | $99 per user/month |
*Apollo’s unlimited email credits are subject to their fair use policy.
Also Read: 18 Best Inside Sales Tools Your Team Should Be Using Right Now
3. Lusha
G2: 4.3 ⭐/5 (1.4K+ Reviews)
Capterra: 4.0 ⭐/5 (360+ Reviews)
Lusha is another popular prospecting tool for finding verified B2B prospects in North America and Europe.
It has around 65M professional contacts and over 93M business profiles.
You can use various filters, such as company name, seniority, department, etc, to find the right prospect for your business.
Moreover, you can use Lusha to integrate and enrich prospect records directly in your CRM.
You also get buying signals to help you identify an organization’s likelihood of buying your product or service.
Key Features
- Lusha Extension: You can use the extension to prospect directly from LinkedIn and company websites.
- Data Compliance: Lusha strictly adheres to GDPR & CCPA requirements.
- Integrations: Lusha connects with software(s) like Salesforce, HubSpot, Outreach, etc. This can streamline your workflows and bring efficiency to your sales process.
Pros
- It offers affordable pricing plans.
- You get in-depth information on prospects.
- Lusha also offers simple email outreach capabilities.
- You can use Lusha’s API to enrich your CRM database directly.
Cons
- Users have complained about the accuracy of data.
- Lusha says they offer unlimited email credits, but they are not truly unlimited.
- You get a small database compared to other tools in the market.
- Lusha has contacts only from North America and Europe.
Some of their limitations have led users to search for Lushas’ alternatives in the market.
Pricing (Billed Annually)
Lusha offers 4 pricing tiers.
| Free | Pro | Premium | Scale |
|---|---|---|---|
| $0 per user/month | $36 per user/month | $59 per user/month | Contact Sales team |
*Lusha’s unlimited email credits are subject to their Fair Use Policy, limiting you to 2000 monthly email credits per paid plan.
Cold Outreach Software
In this section, you’ll learn about the best B2B tools for cold outreach. You can use these tools to reach prospects and show your value.
These are the tools you’ll get to know more about:
4. Saleshandy
G2: 4.6 ⭐/5 (570+ Reviews)
Capterra: 4.5 ⭐/5 (120+ Reviews)
Saleshandy is one of the best cold emailing softwares that you can use to convert prospects into loyal – paying customers.
You can easily automate your entire outreach email campaigns, giving you and your team more time to build relationships and close more deals.
Moreover, Saleshandy has a host of deliverability features that you can use to make sure your emails land exactly in your prospects’ inboxes.
Key Features
- Personalization: You can use Merge tag and Spintax to personalize your cold emails, making them more meaningful to your prospects. This can catch their attention, thus improving open and reply rates.
- Client Management: This is a very handy feature for agencies involved in cold emailing to manage their clients. You can onboard an unlimited number of clients at no additional cost.
- White Labelling: As an agency, you can customize the Saleshandy platform to your needs. You can have your agency logo, favicon, and even a custom domain.
- High Scalability: You can add an unlimited number of email addresses in Saleshandy to scale your outreach without damaging your email and domain’s reputation.
- Email Warmup: Saleshandy provides email warmup services through its partner, TrulyInbox. You can warm up your email accounts for however long you want.
- Email Verification: You can use this to check the validity of email addresses. By removing invalid email addresses, you can keep bounce rates to a minimum.
- Sender Rotation: This feature helps you scale your cold email campaigns by spreading the volume of emails among the connected email accounts.
- Unified Inbox: This feature lets you view emails from different accounts and their replies in a central location.
Pros
- Its highly scalable solution allows you to send even 10,000 emails at once.
- You get API and webhook functionality.
- It integrates with many CRM tools seamlessly.
- Reasonable pricing plans.
- Easy to use tool even for beginners.
- You can add an unlimited number of clients and team members at no additional cost.
Cons
- There is no free trial. But you get a 7-day free trial.
Pricing (Billed Annually)
Saleshandy has transparent and detailed pricing plans for all your cold email outreach needs.
| Free | Pro | Premium | Scale |
|---|---|---|---|
| $0 per user/month | $36 per user/month | $59 per user/month | Contact Sales team |
Saleshandy also offers plans for up to 500K prospects and 1.55M emails per month and a custom plan. Check out the pricing page to learn more!
5. Instantly
G2: 4.9 ⭐/5 (2.3K+ Reviews)
Capterra: NA-
Instantly is another popular cold email outreach tool that can help you send personalized cold emails directly to your prospects’ inboxes.
It also has a B2B database that you can use to find prospects to contact and connect with.
Moreover, you can schedule your emails to ensure they land in your prospects’ inboxes at the right time to make a positive impact.
Key Features
- Email Warm-up: With instantly, you can warm up an unlimited number of email accounts.
- Email Tracking: You can easily track metrics like email open, replies, and click-through rate of attachments or links.
- A/B Testing: Instantly lets you A/B test various elements in your cold emails, such as the subject line, headers, CTAs, etc.
Pros
- You get access to 160M+ professional B2B contacts.
- You can connect unlimited email accounts in all plans.
- Instantly also has an AI writer that you can use to create your cold email templates.
- You get prompt customer support.
Cons
- Instantly, it is an expensive tool.
- The starting plan offers only basic features.
- Constant bugs and glitches.
Because of a few problems like these, many users are searching for other viable Instantly alternatives for their use case.
Pricing (Billed Annually)
| Plan | Growth | Hypergrowth | Light Speed |
|---|---|---|---|
| Pricing | $30/month | $77.6/month | $286.3/month |