Introduction
Mavlers helps brands rebuild their email marketing and CRM programs so they generate consistent revenue, not just send volume. The team specializes in lifecycle journeys and marketing automation, helping brands move past batch-and-blast sends toward segmented, behavior-triggered engagement.
What is the Mavlers approach?
Mavlers treats email marketing and CRM as a lifecycle problem, not a campaign problem. Instead of running isolated sends, the team builds connected journeys across the funnel: acquisition, onboarding, retention, and reactivation.
The work combines behavioral data, segmentation, and automation so each message lands at the right point in the customer journey. The team is platform-agnostic and integrates with whatever martech stack a brand already has, optimizing performance across email, SMS, and in-app messaging.
Services offered
- Email campaign management: Planning, design, development, and execution of email campaigns tied to business goals and e-commerce revenue targets.
- Marketing automation & lifecycle journeys: Strategy and implementation of automated workflows, including welcome, cart abandonment, post-purchase, retention, and win-back journeys.
- CRM & MAP optimization: Optimization of CRM and marketing automation platforms to improve data flow, segmentation, and campaign performance.
- Personalization & segmentation: Audience segmentation and dynamic content strategies that lift engagement and conversion rates.
- Deliverability & performance optimization: Ongoing monitoring and tuning to improve inbox placement, open rates, and overall campaign effectiveness.
Why should you choose Mavlers?
- Builds long-term customer journeys instead of one-off campaigns
- Hands-on experience across Salesforce Marketing Cloud, Braze, Marketo, Klaviyo, and other major platforms
- Manages high-volume campaign execution without quality drop-off
- Engagement models that work for both in-house brand teams and agencies
- Dedicated teams with proactive communication and transparent reporting