
S2M Group is a global B2B marketing agency headquartered in Barcelona. It serves technology and software companies with lead generation and Account‑Based Marketing (ABM). The agency helps clients boost pipeline and revenue across EMEA, APAC, and the Americas.
S2M blends marketing, data, sales, and technology into scalable programs. Its mission is to turn complex B2B sales journeys into predictable growth for its customers.
S2M Group collaborates with software, IT, and tech firms that encounter lengthy and fragmented purchasing processes. They develop outreach strategies that utilize ABM, demand generation, and partner marketing to target ideal customers.
They create highly personalized campaigns by identifying the proper accounts and decision‑makers. They support complete ABM programs or step in where clients have already started. They operate regionally through their offices across three continents, ensuring global reach.
S2M Group delivers demand and lead generation services designed to increase market share through targeted, measurable campaigns. It runs ABM at scale to engage hard-to-reach high-value accounts.
Partner marketing is also offered to extend channel reach and support partner selection, enablement, and lead delivery.
The agency includes inside sales teams, data enrichment, and performance management services. They align closely with clients’ sales teams to deliver qualified leads ready for follow‑up. Campaigns are data‑driven and outcome-focused to support long-term sustainable growth.
Here are 3 reasons why you should choose S2M Group as your lead generation solution
S2M Group combines deep knowledge of the tech sector with over a decade of experience in designing growth programs.
Its teams deliver fully managed outreach and strategy that integrates with their clients’ existing processes.
Their pilot‑first approach allows their clients to test lead generation or ABM programs with minimal commitment.

S2M Group
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