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FusionFisrt provides MSMEs (medium-sized-businesses) various products and services, including software, remote staffing, and outsourcing.
FusionFirst is a global professional services company that assists MSMEs internationally with unique and custom software, remote staffing, and outsourcing solutions. It helps the clients build their future by thinking about their business holistically with services.
As an IT & Business Consulting business, FusionFirst seeks big-ticket-size B2B opportunities.
The goal of FusionFirst was to remove the dependency on an outsourced lead generation agency and establish a round-the-clock automated sales system for the business development team.
Business development tam aimed at creating a separate revenue pipeline from sales outreach with the following goals:
Sales automation: Remove business development redundancies and increase the selling time on the clock.
Book high-ticket clients: Improve the in-house efforts to book more high-ticket clients.
Set up revenue pipeline: Create a stable sales pipeline from cold emailing to enhance revenue.
FusionFirst aimed to set up in-house lead generation and sales outreach processes to reduce outsourcing costs. The previous manual process and available tools didn’t get results to validate hiring a new in-house BDR team.
Poor ROI: The hiring cost of BDRs was higher than the return on sales outreach.
Low Reply Rate: The outreach responded poorly due to a lack of personalization and scale.
Manual Work: Low productivity and BDRs spent more time doing manual work & prospecting.
FusionFirst tried several tools available but didn’t get enough results to validate ROI.
Saleshandy addressed their pain points with a repeatable outreach process to establish the outbound and scale responses.
Strategic cold emailing: Saleshandy helped FusionFirst adopt the framework of strategic cold emailing for high ROI.
Scaled personalization: The team overcame a low reply rate with automated personalization and contextual templates.
Cold email automation: The repeatable cold outreach with high ROI helped them to hire new BDRs at scale.
Assistant Manager, FusionFirst
FusionFirst hired a big sales team of BDRs on the scale, improving the success rate of outbound sales by 30%.
Saleshandy has enabled business development leaders to perform at scale for a high ROI of 600%. The scaled personalization helped new BDRs to build stronger connections with prospects and get a 30% reply rate.
