25 Cold Email Templates I Use to Skyrocket Reply Rates in 2025

Let me be honest and straightforward here.

Cold emails often fail due to poor messaging, lack of personalization, unclear CTAs, or weak subject lines, rather than just bad leads.

You’ve done the groundwork, from defining your ICP to verifying your list.

But when it’s time to write that email, the blank screen wins, and opportunities slip away.

If you’re in sales, recruitment, or partnerships, you already know how hard it is to write something that actually gets a reply.

That’s why I put together this guide.

Inside, you’ll find 25 cold email templates that have helped me start conversations, land fat deal meetings, and move things forward.

Ready to explore these templates, let’s get started!

25 Cold Email Templates to Use in 2025 to Get Replies

I’ve provided cold email templates for sales outreach, lead generation, and recruiting. You’ll also find templates for partnership requests, event invites, networking, product launches, and follow-ups, so no matter your goal, there’s something here that fits. 

1. Template for Sales Outreach
2. Template for Offering a SaaS Product Demo
3. Template for Lead Generation Outreach
4. Template for Booking a Meeting or Call
5. Template for Follow-Up After No Response
6. Template for Re-Engaging a Cold Lead
7. Template for Recruiting a Candidate
8. Template for Job Application
9. Template for Cold Emailing for an Internship
10. Template for Freelance or Consulting Services
11. Template for Following Up with an Inbound Lead
12. Template for Pain Point-Based Outreach
13. Template for Asking Product Feedback or Beta Help
14. Template for Converting a Waitlisted User
15. Template for Pitching SEO or Marketing Services
16. Template for Partnership Request
17. Template for Asking a Referral or Introduction
18. Template for Founder-to-Founder Outreach
19. Template for Networking Outreach
20. Template for Cold Outreach Without a Connection
21. Template for “Not Sure Who to Contact” Outreach
22. Template for Event Invitation (Webinar or Virtual Event)
23. Template for Pitching to an Investor
24. Template for Requesting a Podcast Guest Appearance
25. Template for Product Hunt Launch Support Ask

1. Template for Sales Outreach

Sales Cold Outreach Template

Subject:
Quick idea to boost {{Channel}} results at {{Company}}

Hi {{First_Name}},

I was looking into companies scaling through {{Channel}}, and your {{Company}} stood out.

Had a quick idea that might help you level up {{Channel}} performance—based on what we’ve seen working with teams in {{ICP_Category}}.

We built {{Product}} to help {{ICP}} cut down on {{Pain}} by {{Specific_Value_Prop}}.

For instance, {{Client}} used it to drive {{Specific_Outcome}} in just {{Time_Frame}}.

If you're exploring ways to improve {{Channel_Metric_or_Goal}}, happy to share a quick idea.

Are you open to a 10-minute call this week?

Best,
{{Your_Name}}
{{Linkedin_Or_Website}}

When to Use:

Use this cold email template when you’re reaching out to potential companies and want to pitch a specific idea that’s backed by proof. It’s direct, relevant, and built to spark curiosity and a quick reply.

Template Score by Saleshandy’s Email Copy Analyzer:

• Subject Length: 47 characters
• Word Count: 92 words
• Personalization: 5 merge tags
• Links: 1 (LinkedIn or website)
• Spamminess: 0 flagged words
• Framework Used: PAS + Social Proof + CTA

2. Template for Offering a SaaS Product Demo

Sales Cold Outreach Template

Subject:
Quick idea to simplify {{Pain_Point}} at {{Company}}

Hi {{First_Name}},

I was looking into how {{Company}} is approaching {{Specific_Area}} and had a quick idea that might help.

We’ve built {{Product}}, a tool designed for {{ICP}} teams to cut down on {{Pain_Point}} by {{Value_Proposition}}.

For instance, {{Client}} used it and saw {{Quantifiable_Outcome}} in just {{Short_Timeframe}}, without changing much in their existing workflow.

I'd be happy to share how it can integrate into your process and save your team time.

Would a quick 10-minute chat this week work for you?

Best,
{{Your_Name}}
{{LinkedIn_Or_Website}}

When to Use:

Perfect for reaching out to teams already working on the problem you solve, where a small tweak can bring a big outcome. Use it when you’ve the right opportunity by looking into the company’s current approach.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 47 characters
• Word Count: 91 words
• Personalization: 5 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: Pain – Solution – Outcome – CTA

3. Template for Lead Generation Outreach

Lead Generation Outreach

Subject:
Quick idea to help {{Company}} get more qualified leads

Hi {{First_Name}},

I came across {{Company}} while exploring {{Industry/Niche}}, and had a quick idea I thought might be useful.

We’ve built {{Product}}—a platform that helps {{ICP}} generate more qualified leads without spending extra time on manual prospecting.

For example, {{Client}} used it to boost sales-ready leads by {{X}}% in just {{Timeframe}}, while saving hours every week on list building.

Happy to share how this could work for your team, too.

Would a quick 10-minute chat sometime this week make sense?

Best,
{{Your_Name}}
{{LinkedIn_Or_Website}}

When to Use:

If you’re reaching out to a team focused on lead generation, use this template. It can help them save time and improve lead quality right away.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 52 characters
• Word Count: 92 words
• Personalization: 5 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: Pain – Solution – Outcome – CTA

4. Template for Booking a Meeting or Call

Book Meetings

Subject:
Quick 10-min chat to explore {{Specific_Benefit}}

Hi {{First_Name}},

I know your time’s valuable, so I’ll keep this short.

I work with {{ICP_Type}} teams to help with things like {{Specific_Pain_Point}} or reaching goals like {{Clear_Goal}}—whether that’s improving outreach, boosting lead conversions, or reducing churn.

Recently, we helped {{Client}} see {{Specific_Result}} in just {{Timeframe}}, and I think we could bring similar value to {{Company}}.

Would you be open to a quick 10-minute call this week to explore it?

Let me know what works for you.

Best,
{{Your_Name}}
{{LinkedIn_Or_Website}}

When to Use:

Use it when you want to reach out to your potential agency or SME-level business. It’s useful for SDRs, AEs, founders, or consultants who want to do cold outreach with a perfect template in a limited time.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 47 characters
• Word Count: 98 words
• Personalization: 5 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: Pain – Credibility – Value – CTA

5. Template for Follow-Up After No Response

Follow-Up Email Template

Subject:
Just checking in — quick 10-min chat?

Hi {{First_Name}},

Just following up on my earlier note—I wasn't sure if now’s just a busy time.

I work with {{ICP_Type}} teams to solve challenges like {{Specific_Pain_Point}} by {{Value_Prop_Or_How_You_Help}}, and I thought it might align with what you’re working on at {{Company}}.

If it’s something you’re exploring, I’d be glad to share a quick idea or walk you through how {{Client}} used it to {{Specific_Result}}.

Would a quick 10-minute chat this week work for you?

If not the right time, no worries at all—happy to close the loop.

Best,
{{Your_Name}}
{{LinkedIn_Or_Website}}

When to Use:

Use it when you want to send a follow-up 3–5 days after your first cold email if you haven’t received a reply. It’s a perfect email to reach decision-makers who might have missed your first message.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 44 characters
• Word Count: 108 words
• Personalization: 5 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: Relevance – Reminder – Value – Proof – CTA

6. Template for Re-Engaging a Cold Lead

Re-engaging With Cold Leads

Subject:
Can we pick this back up?

Hi {{First_Name}},

Hope things have been going well on your end. I remembered our last chat and thought it might make sense to reconnect.

Since then, we’ve helped teams like {{Client}} tackle {{Pain_Point}} and saw results like {{Specific_Result_With_Percent_Or_Timeframe}}.

If it’s still something you’re looking to improve at {{Company}}, happy to share what’s been working and walk you through it.

Would a quick 10-minute chat this week work for you?

And if now’s not the right time, just let me know.

Best,
{{Your_Name}}
{{LinkedIn_Or_Website}}

When to Use:

Send this 3–5 days after your initial cold email if there’s been no reply. It is useful for leads who’ve previously shown some interest or were engaged in earlier conversations but didn’t move forward.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 30 characters 
• Personalization: 3 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: BAB – Before–After–Bridge

7. Template for Recruiting a Candidate

Recruitment Outreach Template

Subject:
Opportunity at {{Your_Company}} that aligns with your work

Hi {{First_Name}},

I came across your profile and really liked your background in {{Relevant_Skill_Or_Experience}}.

Your work in {{Industry_Or_Specific_Project}} stood out, and I think there might be a strong fit here.

We’re hiring for a {{Role}} at {{Company}}.

You’d get to work on {{Brief_Impact_Product_Or_Growth_Focus}}—something that genuinely makes a difference in the {{Industry_Or_Space}} space.

If you're open to new opportunities, I’d love to tell you more.

Would you be up for a quick 10-minute call this week?

Best,
{{Your_Name}}
{{Your_Title_Or_LinkedIn}}
{{Company_Or_Website}}

When to Use:

Send this when you want to do cold email outreach to hire a potential candidate who matches the profile. This email would be the first message when reaching out via email or LinkedIn.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 54 characters
• Word Count: 98 words
• Personalization: 5 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: PAS – Problem–Agitation–Solution

8. Template for Job Application

Job Application Outreach Template

Subject:
Interested in the {{Job_Title}} role at {{Company}}

Hi {{Hiring_Manager’s_Name}},

Hope you're doing well.

I wanted to reach out about the {{Job_Title}} role at {{Company}}. I’ve been following your work and really liked what you’re doing around {{Specific_Product_Goal_Or_Company_Value}}. It felt like something I’d love to be part of.

At {{Previous_Company}}, I worked on {{Brief_Example_Of_Work}}, which helped us {{Result}}.

I genuinely enjoy solving real problems and building things that make a difference—that’s what pulled me toward your team.

I’ve attached my resume in case it’s helpful. Would love to connect if this feels like a potential match.

Thanks for your time,
{{Your_Name}}
{{LinkedIn}}
{{Phone_Or_Email}}

When to Use:

If you’re applying for a job that matches your experience, use this template for cold outreach. It helps you connect directly after spotting a role that feels like a strong fit.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 48 characters
• Word Count: 114 words
• Personalization: 5 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: Hook – Connection – Proof – Intent – CTA

If you’re not sure how to write a CTA that helps to book meetings/close leads, here are some examples of CTAs for quick use.

9. Template for Cold Emailing for an Internship

Internship Outreach Template

Subject:
Open to bringing on an intern?

Hi {{First_Name}},

I’ve been following your work at {{Company}} and really liked what you're doing around {{Specific_Initiative_Or_Product}}. It feels like the kind of team where I could learn fast and contribute from day one.

Right now, I’m {{Your_Current_Role_Or_Background}}.

Recently, I worked on {{Specific_Things_You_Built_Improved_Or_Tested}}, which helped me understand how to {{Value_You_Bring_Or_Lessons_Learned}}.

I’m looking for an internship where I can apply what I’ve learned and grow while contributing to a team doing meaningful work.

If you're open to it, I’d love to explore how I can support the team.

I’ve attached my resume in case it’s helpful — happy to share more if this feels like a fit.

Thanks for your time,
{{Your_Name}}
{{LinkedIn_Or_Portfolio}}
{{Email_Or_Phone}}

When to Use:

If you are a student or a recent graduate and are looking for an internship, use this template to get your first internship. It’s helpful when writing to founders, hiring managers, or leads at startups or growing teams where hands-on experience matters.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 35 characters
• Word Count: 124 words
• Personalization: 5 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: Personal Hook – Proof of Skill – Value Alignment – Intent

10. Template for Freelance or Consulting Services

Freelancer/Contractor Outreach Template

Subject:
Can I help with {{Specific_Problem}} at {{Company}}?

Hi {{First_Name}},

I came across {{Company}} recently and really liked the work you're doing. Looks like you’re growing fast, so I thought I’d reach out.

I help teams with things like content writing, lead generation, and building landing pages that convert.

Recently, I worked with a SaaS company and helped boost signups by 28% in three months.

If you’re exploring ways to improve results, I’d be happy to share a few quick ideas based on what I noticed.

Would you be open to a 10-minute call this week?

Thanks,
{{Your_Name}}
{{Portfolio_Link}}
{{Email_Or_Phone}}

When to Use:

If you’re a SaaS startup, marketing lead, or founder focused on growth, use this template to offer your consulting or freelance services. It’s useful when you want to help with conversions without making a hard pitch.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 49 characters
• Word Count: 114 words
• Personalization: 3 merge tags
• Links: 1
• Spamminess: 0 flagged words
• Framework Used: PAS (Problem – Agitation – Solution) + Soft CTA

11. Template for Following Up with an Inbound Lead

Post-Signup Follow-Up Template

Subject:
Just checking in on your experience with {{Product/Service}}

Hi {{First_Name}},

Thanks for checking out {{Product/Service}}. I noticed you {{Signed_Up / Booked_A_Demo / Downloaded_The_Guide}} recently and just wanted to check in.

Were you able to explore it a bit?

If anything’s unclear or if you’re actively looking at solutions for {{Problem_You_Solve}}, I’d be happy to help.

I can also share how other {{Industry/Type_Of_Users}} are using {{Product/Service}} to {{Specific_Result_Or_Benefit}}.

Would a quick call this week help you decide if it’s a good fit?

Best,
{{Your_Name}}
{{Title}}
{{Company}}
{{Email_Or_Phone}}

When to Use:

If you want to follow up with inbound leads from sign-ups, demo requests, or downloads, use this template. It nudges them to take the next step without being salesy.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 42 characters
• Word Count: 104 words
• Personalization: 3 merge tags
• Links: 0
• Spamminess: 0 flagged words
• Framework Used: AIDA (Attention – Interest – Desire – Action)

12. Template for Pain Point-Based Outreach

Pain Point Outreach Template

Subject:
Noticed this might be slowing things down

Hi {{First_Name}},

I was looking into {{Company}} and noticed you might be facing {{Specific_Pain_Point}}.

I help teams solve this using {{Brief_Service_Or_Solution}}.

Recently, I worked with a {{Similar_Company_Or_Industry}} and helped them {{Specific_Result}}.

If this is something you're looking to fix, I’d be happy to share a few ideas or walk you through what worked.

Would a quick 10-minute call this week work?

Best,
{{Your_Name}}
{{Website_Or_Portfolio}}
{{Email_Or_Phone}}

When to Use:

If your prospect has a clear pain point, use this cold email to offer a direct solution. It works well for consultants, freelancers, or agencies backed by proven results.

Template Score by Saleshandy’s Email Copy Analyzer:

• Subject Length: 42 characters
• Word Count: 95
• Personalization Tags: 3
• Spamminess: 0 flagged words
• Link Count: 0
• Framework Used: PAS (Problem – Agitation – Solution)

13. Template for Asking Product Feedback or Beta Help

Product Feedback Invitation Template

Subject:
Would love your take on something we’re building

Hi {{First_Name}},

I’m working on a new {{Tool/Platform/Product}} that helps {{Specific_Audience}} tackle {{Specific_Problem_Or_Challenge}}.

Given your background in {{Relevant_Expertise/Industry}}, I’d really value your input.

We’re inviting a few early users to test it out and share honest feedback—what works, what doesn’t, and what could be better.

If you're open to it, I’d love to give you a quick walkthrough. It won’t take more than 10 minutes.

Would you be up for it?

Thanks,
{{Your_Name}}
{{Product_Or_Company_Name}}
{{Email_Or_Website_Or_LinkedIn}}

When to Use:

If you’re inviting users for beta testing, early access, or product feedback, this template works well. It’s simple and good for founder-led outreach.

Template Score by Saleshandy’s Email Copy Analyzer:

• Subject Length: 50 characters
• Word Count: 99
• Personalization Tags: 3
• Spamminess: 0 flagged words
• Link Count: 0
• Framework Used: Preview + Value + Ask

14. Template for Converting a Waitlisted User

Early Access Announcement Template

Subject:
You’re in! Early access to {{Product/Tool_Name}}

Hi {{First_Name}},

Thanks for signing up and joining the waitlist!

Good news, you’re in. We’ve just opened early access to {{Product/Tool_Name}}, and you can now start using it.

We built {{Product}} to help {{Target_User}} solve {{Core_Pain_Point}} in a fast and simple way. Early users are already seeing {{Specific_Result_Or_Benefit}}, and we’re excited for you to try it too.

Here’s your access link to get started: {{Link}}

If you have any questions or want a quick walkthrough, just hit reply—I’m happy to help.

Can’t wait to hear what you think,
{{Your_Name}}
{{Role_Or_Company}}
{{Optional_Website_Or_Help_Center_Link}}

When to Use:

If you’re launching a product, sharing beta invites, or turning waitlist signups into users, this template can help. It’s short, clear, and makes it easy for people to act.

Template Score by Saleshandy’s Email Copy Analyzer:

• Subject Length: 48 characters
• Word Count: 114
• Personalization Tags: 3
• Spamminess: 0 spammy words
• Link Count: 1
• Framework Used: Gratitude + Reveal + Value + CTA

15. Template for Pitching SEO or Marketing Services

SEO Gap Outreach Template

Subject:
{{First_Name}}, this might help {{Company_Name}} get more leads

Hi {{First_Name}},

I took a quick look at {{Company_Name}} and noticed a few SEO gaps that might be costing you traffic and leads, especially on pages targeting {{Mention_Key_Service_Or_Product}}.

I help companies fix these gaps and grow through conversion-focused SEO and marketing strategies.

For example, I recently worked with a {{Niche_Or_Industry}} brand and helped them grow organic traffic by 42% in just 3 months—without publishing tons of new content.

Happy to share what I spotted and how it could help {{Company_Name}} bring in more qualified leads.

Would a quick 10-minute call sometime this week work?

Best,
{{Your_Name}}
{{Portfolio_Or_Website_Link}}
{{Phone_Or_Email}}

When to Use:

If you’re reaching out to B2B companies with an SEO or marketing gap, this template fits well. It’s great for consultants, freelancers, or agencies offering audits or ideas to improve.

Template Score by Saleshandy’s Email Copy Analyzer:

• Subject Length: 50 characters
• Word Count: 112
• Personalization Tags: 3 
• Spamminess: 0 spammy words
• Link Count: 1
• Framework Used: Observation + Credibility + Value + CTAs

16. Template for Partnership Request

Partnership Outreach Template

Subject:
{{First_Name}}, quick collab idea for {{Company_Name}}

Hi {{First_Name}},

I’ve been following {{Company_Name}} and really like what you’re doing in the {{Niche_Or_Focus_Area}} space.

It gave me an idea—maybe there’s a simple way we could help each other grow.

I run {{Your_Company}}, where we help {{Explain_What_You_Do_In_One_Line}}. Since we reach a similar audience but from different angles, a partnership might actually benefit both sides.

It could be content, co-promotion, or something even lighter.

If you’re open, I can send a few quick ideas.

Best,
{{Your_Name}}
{{Your_Company}}
{{Website_Or_LinkedIn_Or_Contact_Info}}

When to Use:

If you’re looking for a warm intro to someone in a niche space, this template helps you stay polite and low-pressure while clearly showing the value.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 49 characters
• Word Count: 104
• Personalization Tags: 3 
• Spamminess: 0 spammy words
• Link Count: 1
• Framework Used: Observation + Alignment + Win-Win Value + CTA

17. Template for Asking a Referral or Introduction

Referral Request Template

Subject:
Quick ask—know someone who might benefit?

Hi {{First_Name}},

This might be a bit out of the blue, but I’ll keep it quick.

I work with {{Describe_Your_ICP_Or_Audience}} and help them {{Mention_Value_You_Provide_In_One_Simple_Line}}.

Right now, I’m connecting with {{Specific_Persona}}, and I figured you might know someone who’d genuinely find this helpful.

If someone comes to mind, would you be open to a quick intro? No pressure, I’ll make it super easy for you.

Either way, I appreciate your time.

Best,
{{Your_Name}}
{{Your_Company}}
{{Website_Or_LinkedIn_Or_Contact_Info}}

When to Use:

If you’re looking for a warm intro to someone in a niche space, use this template. It keeps things polite and low-pressure while showing clear value.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 49 characters
• Word Count: 96
• Personalization Tags: 2 ({First Name}, {specific persona})
• Spamminess: 0 spammy words
• Link Count: 1 (optional in signature)
• Framework Used: Context + Value + Ask + Gratitude

18. Template for Founder-to-Founder Outreach

Founder-to-Founder Template

Subject:
Founder to founder—quick idea for {{Their_Company_Name}}

Hi {{First_Name}},

I’m {{Your_Name}}, founder of {{Your_Company}}. We’re building a tool that helps {{What_Your_Product_Does + Clear_Pain_Point_It_Solves}}.

I came across what you’re working on at {{Their_Company}}, and it instantly clicked—this might be useful if {{Mention_Pain_Point_Or_Relevant_Context_That_Connects_Both_Sides}}.

Not here to pitch you cold. Just thought it might align—or even spark a useful idea.

If you're open to a quick chat, I’d love to hear what you're thinking about {{Mention_Relevant_Topics_Or_Challenges}}.

And if it helps, I’m happy to share what’s worked well for us so far.

Would sometime this or next week work?

Cheers,
{{Your_Name}}
Founder, {{Your_Company}}
{{Website_Or_LinkedIn_Or_Calendly}}

When to Use:

If you’re reaching out to founders or decision-makers for feedback, collaboration, or product fit, this template is a good pick. It’s simple and works well for early-stage or peer connections.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 52 characters
• Word Count: 106
• Personalization Tags: 3
• Spamminess: 0 spammy words
• Link Count: 1
• Framework Used: Context + Relevance + Soft Offer + Open-Ended CTA

19. Template for Networking Outreach

Inspired by Your Work Template

Subject:
Inspired by your work—would love to connect

Hi {{First_Name}},

I’ve been following what you’re doing at {{Company_Name}}, and your take on {{Specific_Blog/Tweet/Topic}} really stood out.

I’m {{Your_Name}}, currently working on {{Your_Company}}—we help {{1-Line_Value_Prop_Or_Outcome_Your_Company_Creates}}.

Not reaching out with a pitch. Just looking to connect with others in the {{Industry_Or_Niche}} space who are building cool stuff.

If you’re up for it, I’d love to hear more about what you're working on and share what we’re learning too.

Open to a short chat sometime next week?

Cheers,
{{Your_Name}}
{{Founder_Or_Role}}, {{Your_Company}}
{{Website_Or_LinkedIn_Or_Calendly}}

When to Use:

If you want to build connections with other founders or professionals, use this template. It’s good for networking, starting partnerships, or staying in touch with people you admire.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 49 characters
• Word Count: 102
• Personalization Tags: 3
• Spamminess: 0 spam triggers
• Link Count: 1
• Framework: AIDA

20. Template for Cold Outreach Without a Connection

Cold Outreach Without a Connection

Subject:
Noticed something that might be useful

Hi {{First_Name}},

I came across your work at {{Company_Name}}, and something caught my eye. I thought I’d share a quick idea.

I’m {{Your_Name}}, working with {{Your_Company}}, where we help {{Short,_Value-Focused_Line—What_Outcome_You_Deliver}}.

Noticed {{Brief,_Relevant_Insight_Or_Observation_About_Their_Strategy,_Site,_Or_Process}}. Based on that, I had a quick thought—it might be something that could save time or improve results.

No pressure at all. If you're open to it, I can send over a short breakdown, or we can hop on a quick call.

Either way, keep up the great work.

Cheers,
{{Your_Name}}
{{Your_Role}}, {{Your_Company}}
{{LinkedIn_/_Website_/_Optional_Link}}

When to Use:

Use this when you’ve noticed something specific about a prospect’s business or online presence and want to share a helpful suggestion. It’s a value-driven approach without making a sales pitch.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 43 characters
• Word Count: 103
• Personalization Tags: 3 
• Spam Triggers: None
• Links: 1
• Framework Used: AIDA

21. Template for “Not Sure Who to Contact” Outreach

Who Handles This Topic Template

Subject:
Who handles {{Topic}} at {{Company}}?

Hi {{First_Name}},

Quick one—I wasn't sure who looks after {{Insert_Topic}} at {{Company_Name}}, so figured I’d check with you.

I’m with {{Your_Company}}, and we help {{1-line_on_the_value_you_offer}}.

Would you be the right person for this, or is there someone else I should speak with?

Appreciate the help either way.

Best,
{{Your_Name}}
{{Your_Role}}, {{Your_Company}}
{{Website_or_LinkedIn_Link}}

When to Use: 

Use this when you’re reaching out to a company but aren’t sure who the right person is. It’s especially helpful for mid-to-large teams where responsibilities are split.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 43 characters
• Word Count: 69
• Personalization Tags: 2
• Spamminess: 0 spam words
• Link Count: 0
• Framework Used: Curiosity – Context – Value – Route – Appreciation

22. Template for Event Invitation (Webinar or Virtual Event)

Event Invitation Template

Subject:
You’re invited: {{Event_Title}} on {{Date}}

Hi {{First_Name}},

Hope you’re doing well.

I wanted to personally invite you to a short session we’re hosting on {{Event_Topic}}—it’s happening on {{Date}} at {{Time}} ({{Time_Zone}}).

Here’s a quick snapshot of what we’ll cover:
{{Benefit_or_Insight_1}}
{{Benefit_or_Insight_2}}
{{Optional:_Guest_Speaker_or_Takeaway}}

It’s a focused session built for {{Target_Audience}}, and I think you’d find it genuinely useful.

Here’s the link to save your spot: {{Registration_Link}}

Happy to share more details if you’re curious.

Best,
{{Your_Name}}
{{Your_Role}}, {{Company}}
{{LinkedIn_or_Website}}

When to Use: 

If you’re inviting someone to a webinar, panel, or demo, use this template. It works well for leads, subscribers, or cold prospects with relevant industry interest.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 44 characters
• Word Count: 104
• Personalization Tags: 3
• Spamminess: 0 spammy words
• Link Count: 1
• Framework Used: Personal Invite – Context – Value – CTA – Offer to Help

23. Template for Pitching to an Investor

Investor Outreach Template

Subject:
{{Investor_Name}}, I thought this might interest you

Hi {{First_Name}},

I’m {{Your_Name}}, founder of {{Startup_Name}}. We’re building something to solve {{Problem_Solution_Line}}.

Over the last {{Timeframe}}, we’ve:
Grown to {{Users/Revenue/MRR}}
Signed {{Notable_Customer_or_Partner}}
Solved {{Key_Challenge}}

We’re now raising our {{Funding_Round}} round to scale. Thought this might align with your focus on {{Investment_Theme}}.

If this sounds interesting, happy to share more.

Best,
{{Your_Full_Name}}
Founder, {{Company_Name}}
{{Website}} | {{LinkedIn}}

When to Use: 

If you’re an early-stage founder reaching out to angels or small funds, this works well. Use it when you have some traction or early signs that people want your product.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 45 characters
• Word Count: 104
• Personalization Tags: 4
• Spamminess: 0 spammy words
• Link Count: 2
• Framework Used: Intro – Proof of Progress – Relevance – CTA to Learn More

24. Template for Requesting a Podcast Guest Appearance

Podcast Pitch Template

Subject:
{{Podcast_Name}} + {{Your_Name}}: Worth exploring?

Hi {{First_Name}},

I’ve been following {{Podcast_Name}}, and your episode with {{Guest_or_Topic}} really stood out. You ask sharp questions and make the conversation stick.

I’d love to join you on an episode to share insights on {{Short_Angle}}.

Here’s a bit about me:
{{Your_Role_Title}} at {{Company_Name}}
{{One_Liner_About_Company}}
{{Relevant_Milestone_or_Press}}

I think your audience of {{Target_Group}} would walk away with {{Clear_Takeaway_or_Value}}.

Happy to work around your schedule, let me know if this sounds like a fit.

Best,
{{Your_Name}}
{{Website_or_LinkedIn}}

When to Use:

If you want to pitch yourself as a guest speaker on a niche podcast, use this template. It works well when you’re already a listener and can reference a past episode or guest.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 46 characters
• Word Count: 113
• Personalization Tags: 4 
• Spamminess: 0 spammy words
• Link Count: 1 
• Framework Used: Personalized Compliment – Value Angle – Social Proof – Relevance to Audience – CTA

25. Template for Product Hunt Launch Support Ask

Product Hunt Launch Email

Subject:
{{First_Name}}, we’re live on Product Hunt today

Hi {{First_Name}},

Hope you're doing well.

Just wanted to share—we’ve launched {{Product_Name}} on Product Hunt today! It’s a {{Brief_Description—what_it_is_and_what_it_helps_with}}.

If you’ve got a minute, I’d really appreciate your support: an upvote, a comment, or even just checking it out would mean a lot.

Here’s the link: {{Product_Hunt_Link}}

You’ve been an early supporter of what we’re building, and your backing today could really help us reach more folks who need this.

Thanks so much in advance. Let me know if I can return the favor sometime.

Best,
{{Your_Name}}
{{Your_Role}}
{{Website}} | {{Twitter_or_LinkedIn}}

When to Use:

If you’re launching on Product Hunt, use this template to notify early supporters. It’s perfect for reaching out to early adopters, investors, advisors, or your close community.

Template Score by Saleshandy’s Email Copy Analyzer

• Subject Length: 43 characters
• Word Count: 111
• Personalization Tags: 4
• Spamminess: 0 spammy words
• Link Count: 1 
• Framework Used: Personal Note – Launch Announcement – CTA – Gratitude – Reciprocity

5 Tips to Customize Your Cold Emails (Without Getting Flagged as Spam)

If your cold email feels generic or templated, most people won’t respond. 

Some won’t even see it, because spam filters caught it first.

The fix? Customize your outreach in a way that feels relevant and human.

Here’s how to do it.

1. Make Your First Line Feel Written Just for Your Prospect
2. Mention a Pain Point Based on Your Prospect’s Role
3. Pro Cold Emails Do More Than Just Hey {first_name}
4. Customize Your CTA Based on Intent
5. Use Modular Blocks to Personalize

1. Make Your First Line Feel Written Just for Your Prospect

Most cold emails fail in the first sentence. Openers like “Hope you’re doing well” signal automation and get ignored.

Instead, start with something that shows you’ve done your homework.

Example: “Noticed your team just rolled out SDR hiring—bet onboarding’s been busy lately.”

This indicates that the message wasn’t sent to 100 other people. Use real-time data—like team growth, funding, or job changes—to create personalized emails at scale.

How to scale this: Use tools like Saleshandy to auto-insert fields like {hiring_update}, {new_tool}, or {team_expansion} into your templates.

2. Mention a Pain Point Based on Your Prospect’s Role

A message that resonates with a CRO may fall flat with a Founder. Don’t just change the name, adapt the angle.

For Sales Leaders:

“A lot of teams I talk to are scaling outbound but worried about hurting domain health. Curious if that’s something you’re dealing with?”

For Founders:

“Most founders I speak with want to scale cold outreach—without adding new tools or managing complex workflows.”

This small shift increases relevance and signals you understand their world.

3. Pro Cold Emails Do More Than Just Hey {first_name}

To make your email feel truly personal, avoid using just {company} or {industry}. Instead, add a real detail like a recent post, product launch, or news update to show you’ve done your homework.

Here are more examples.

• {team_size}
• {recent_growth}
• {current_tool}
• {location}
• {job_change}

Example:

“Since your SaaS team is growing fast and running lean, this might help scale outreach without adding headcount.”

This level of detail makes your message feel researched, even if it’s automated.

4. Customize Your CTA Based on Intent

Most cold emails end with a vague ask. But your CTAs should tie back to the value you just introduced.

Instead of this:

“Let me know if you’re interested.”

Say this:

“Would it make sense to show how lean sales teams are hitting 30%+ reply rates without damaging deliverability?”

The reader should know exactly what happens next—and why it’s worth their time.

5. Use Modular Blocks to Personalize

Rewriting each email from scratch slows you down, and it’s not necessary. Instead, create interchangeable blocks:

• Personalized intro
• Role-specific pain point
• Value prop
• Context-aware CTA

Mix and match based on persona, use case, or industry.

Example:

“Since your team’s using HubSpot and scaling fast, I figured you might be exploring ways to protect deliverability while ramping outbound.”

Modular frameworks keep your outreach relevant and scalable. 

Saleshandy’s AI Sequence Copilot can write up your email content automatically, so each message feels new, without you doing it by hand.

How to Choose the Right Cold Email Template (and Customize It)

You now have a set of cold email templates for different goals like sales, partnerships, podcast invites, or product launches.

Just keep your emails short, personal, and focused on what’s useful to your prospect.

Not sure how to begin?

➜ Try Saleshandy’s Cold Email Platform – send personalized emails at scale, automate follow-ups, and boost your reply rates.

Also Read: How to Follow Up After You Get No Response?

(Free trial available – no credit card needed.)

Give it a try and make your outreach easier and more effective.

FAQs About Cold Email Templates

1. Can I use these cold email templates as they are?

Yes, you can use these templates. However, make sure you tweak the template you use as per your requirements. Also, take care that your cold email feels personal and that you’re offering value. The reason is that personalized emails improve the chances of getting replies.

2. Do cold emails actually work?

Yes, why not? If you do it the right way, cold email still works. All you need to do is write a short and personal cold email. People are more likely to reply when they feel the email was written just for them.

3. How do I find the right email addresses for outreach?

You need to use a valid platform to find email addresses. For example, platforms like Saleshandy, Hunter, Apollo, and Snov.io help you search by name or company and verify emails to protect your sender reputation.

4. How many follow-up emails should I send if I don’t hear back?

According to studies, you can send around 3 to 5 follow-up emails. However, the number of follow-ups also depends on the type of cold email outreach you are doing.

5. What is the ideal length for a cold email?

Keep it short and to the point—ideally between 50 to 125 words. Focus on clarity. Your goal is to grab attention, explain your value, and prompt a reply, not to pitch everything in one go.

6. What should I include in a cold email template?

A good cold email includes:

• A personalized opener
• Clear value proposition
• A soft or specific call-to-action (CTA)
• A friendly tone
• Optional social proof or relevance cue

7. Should I use AI to write cold email templates?

AI can help speed up the writing process, but always review and personalize. Tools like Saleshandy’s AI Copilot help generate relevant cold emails that still feel human.