11 Best Places to Buy Email Lists In 2025

When I started outreach, I made a big mistake: I bought email lists for cold emailing.

The result? Low engagement, high bounce rates, and a damaged sender reputation.

Frustrated, I asked myself, “Where can I buy an email list that actually works?”

That’s when I realized: instead of buying lists from random agencies, the smart way is to use a B2B database that lets you build and buy targeted, verified, and compliant emails based on your specific criteria, such as industry or location.

I use these email databases all the time to create my own lists of verified emails.

Hence, I decided to share my honest review of the 11 best places to buy B2B email lists in this blog and help you choose the right source.

Read on👇🏼

Comparison Table: The 11 Best Data Providers for Buying an Email List

In a hurry?

Here’s a quick overview of the best places that offer email lists for sale, so you can see which ones fit your needs at a glance.

In-depth Review of 11 Email List Providers

1. Saleshandy Lead Finder
2. Apollo.io
3. ZoomInfo
4. Lusha
5. UpLead
6. RocketReach
7. Cognism
8. BookYourData
9. SeamlessAI
10. Hunter.io
11. Lead411

1. Saleshandy Lead Finder

G2 Rating: 4.6/5⭐

Saleshandy’s Lead Finder is the best B2B email list provider.

With it, you can:

• Access a massive database of 700M+ B2B contacts worldwide
• Use advanced filters to build email lists by industry, job role, location, company size, and more
• Get 95%+ guaranteed email accuracy rate

Why is Saleshandy’s Lead Finder my go-to for email lists?

I use it to create targeted email lists for marketing and sales campaigns.

Plus, it’s super easy to use (Well, thanks to its intuitive interface!)

Here’s how you can use it:

1. Log in to your Saleshandy account and open the “Lead Finder” feature
2. Apply the filters to find contacts and companies that match your ICP
3. Export the ready-to-use email list directly to your cold email sequences or CRM

Yes, it’s that simple!

The best part?

Saleshandy verifies emails in real time. That means before an email is revealed to you, it’s checked for validity.

If it can’t find an email or it’s invalid, you don’t get charged for it.

Its built-in email verifier is so robust that you get bounce-free emails, keeping your sender reputation and deliverability high.

PS: Saleshandy isn’t just about buying email lists. It’s an AI-assisted cold email tool that helps you send hyper-personalized outreach emails while maintaining optimal deliverability.

Pricing Plan

Saleshandy offers four pricing plans, with the base plan starting at $24/month. This gives you 1,000 credits per month.

No matter which plan you choose, you get full access to Saleshandy’s database and all its features.

What Users Have to Say?

2. Apollo.io

G2 Rating: 4.7/5⭐

The next provider for buying business emails on my list is Apollo.

It has a B2B database with 210M+ contacts and 35M+ companies.

Plus, with 65+ search filters like technologies, job postings, VC funding, and retail locations, building a targeted email list is super easy.

One feature I really like is its “AI lead scoring” feature.
It assigns a score to every lead like “Excellent,” “Good,” or “Poor”, showing how likely they are to convert.

This makes it easy for you to pick high-value email leads and avoid wasting time chasing leads that won’t respond.

That said, some users on G2 mention that Apollo’s contact details are not 100% accurate, especially for smaller companies or niche industries.

On top of that, Apollo doesn’t have a built-in email verifier. 

You’ll need a third-party tool to make sure your emails don’t bounce, which, honestly, was a bit of a disappointment for me, since it means paying for two tools.

Pros

Pricing Plans

Apollo gives you a free plan with 50 free credits to get started. Beyond that, it has 3 paid plans, and the basic one starts at $49 per user per month when billed annually. This plan gives you 2,500 credits per user each month.

What Users Have to Say?

In case you’re interested in a tool like Apollo, I have a separate list.

3. ZoomInfo

G2 Rating: 4.5/5⭐

Another reliable source to purchase email lists is ZoomInfo.

It’s a go-to-market platform for B2B companies. You can reach decision-makers using its B2B contact database with 174M+ verified emails and 70M direct-dial phone numbers.

One feature I really loved is “WebSights”.
It shows all the companies visiting your website along with details like session duration, number of visits, primary location, industry, revenue, and even email addresses.

I also really appreciate its “Intent Data.” It’s quite accurate and gives detailed insights into companies actively searching for products or services like yours.

However, I would also like to highlight that many users on G2 have mentioned that ZoomInfo can be expensive, and sometimes hidden charges can pop up, which increases the overall price.

Pricing Plans

ZoomInfo offers custom pricing plans.

What Users Have to Say?

If you prefer a budget-friendly option, consider these ZoomInfo alternatives.

4. Lusha

G2 Rating: 4.3/5⭐

If you’re primarily looking for business emails in the US, Lusha is a solid choice.

It’s an AI-powered sales intelligence tool with a database of 45M contacts in North America.

Plus, it has advanced search filters so you can target prospects by industry, location, job title, company size, and more.

One feature I really loved is AI recommendations. It looked at my past searches and suggested contacts that matched my ICP automatically. That was a huge time-saver!

The best part?
Lusha’s data accuracy is excellent, meaning most of the email addresses you get have 98%+ deliverability.

That said, some users on G2 mentioned that Lusha’s coverage for niche markets is limited.
So if you’re targeting smaller companies or specialized industries, some contact info might be missing or less reliable

Pricing Plans

Lusha offers a free plan with 40 credits per month, so you can test it out before committing.

For more usage, there are paid plans: one plan gives 3,000 credits per year for $22.45 per month for 3 users (billed annually).

What Users Have to Say?

5. UpLead

G2 Rating: 4.5/5⭐

UpLead is another B2B email list provider you can use to generate and buy targeted email lists for sales and marketing.

It provides real-time verified emails, mobile numbers, company info, and intent data.

With a database of 160M+ contacts, UpLead may be smaller than some providers, but it excels in accuracy, offering a 95%+ accuracy rate.

You can also use 50+ search filters, including intent data, to find in-market buyers who are most likely to convert.

Plus, its technographic data is top-notch. You can search over 16,000 technologies to find companies using the same tools as your prospects, along with their verified email addresses.

However, I was a bit disappointed that it requires payment details to start the 7-day free trial.

Pricing Plans

UpLead has 4 pricing plans to choose from. The base plan starts at $74 per month and gives you 170 monthly credits to search and download contacts.

What Users Have to Say?

Not sure if UpLead is the one? Compare UpLead alternatives side by side.

6. RocketReach

G2 Rating: 4.4/5⭐

The next tool you can consider for buying business email addresses is RocketReach.

It covers sectors like healthcare, legal, technology, and startups, letting you create custom B2B email lists by industry.

You also get CRM and marketing automation integrations, plus an API for data enrichment.

I tried its email outreach features, and honestly, they are quite basic—better suited for small-volume campaigns.

Pricing Plans

RocketReach has three paid plans. The base plan starts at $33/month and gives you:

• Unlimited personal and professional emails
• 1,200 exports per year

What Users Have to Say?

7. Cognism

G2 Rating: 4.6/5⭐

If you are specifically looking for email lists of companies in Europe, Cognism can be a great choice.

Cognism is a leading European B2B data provider with over 200 million contacts, offering advanced intent and technographic filters to help you reach the right prospects.

What really impressed me was Cognism’s focus on compliance and accuracy. 

It ethically sources its data through a mix of public records, user contributions, and strategic partnerships. 

Moreover, every contact in its database is enriched, verified, and cleaned using a combination of AI and a manual verification process.  (Impressive, right!)

On top of that, exporting your email list is simple. Well,  thanks to its extensive integration capabilities with popular CRM and other sales or outreach tools.

Pricing Plans

Cognism offers custom pricing plans.

What Users Have to Say?

Also Read: Cognism Alternatives

8. BookYourData

G2 Rating: 4.9/5⭐

The next tool that can help you build a targeted email list is BookYourData.

It features a B2B database of 250 million contacts, including over 100 data points, to help you create a targeted email list, and guarantees 97% data accuracy.

What’s unique about BookYourData is that it also offers pre-built email lists across different industries, like real estate agents, HR directors, physician email databases, and in different countries, such as the US or Canada.

Additionally, once you purchase an email list, the team regularly updates it, which I greatly appreciate.

PS: It also has a built-in email finder; you can find emails just by entering a company name or URL.

Pricing Plan

BookYourData offers a pay-as-you-go plan starting at $99 for 250 credits. There’s also a free plan that gives users 10 credits to get started.

What Users Have to Say?

9. SeamlessAI

G2 Rating: 4.4/5⭐

SeamlessAI is a B2B database search engine for finding verified emails and phone numbers.

It has 1.7B+ contacts and 150M company profiles in its database.

Honestly, it’s super easy to use, thanks to its user-friendly interface.

You can quickly pull contact and company information, like phone numbers or intent data, and export it directly to CRMs like Salesforce or HubSpot.

This makes it effortless to enhance your B2B outreach campaigns for sales, marketing, and recruitment.

Pricing Plans

Seamless offers custom pricing plans.

What Users Have to Say?

10. Hunter.io

G2 Rating: 4.4/5⭐

Another reliable B2B email database on my list is Hunter.

You can create business email lists using its B2B database, domain search, email finder, and intent data.

It also has a TechLookup feature that shows all the technologies a company uses.

This is especially useful if you run a SaaS business; you can see the tech your prospects are using, spot competitors, and reach out with a personalized pitch.

What I really like about Hunter is its bulk email finding capability. You can upload a list of your prospects’ names and domains in a Google Sheet, and it will return verified email addresses, saving you tons of time.

Pricing Plans

Hunter offers 5 pricing tiers. The free plan gives 50 credits every month, and the paid plans start at $34 per month when billed annually, providing 2,000 credits per month.

What Users Have to Say?

Also Read: Hunter Alternatives

11. Lead411

G2 Rating: 4.5/5⭐

The last tool on my list for generating quality email lists is Lead411.

You can get email lists in two ways: either buy a customized database tailored to your requirements, or subscribe to access their full B2B email database.

Lead411 has a high verified email rate thanks to a triple verification process that combines AI, algorithms, and human checks.

You can use its advanced search filters to create email lists by location, company size, job titles, industry, and more.

It also provides additional data like social profiles and phone numbers, helping you build a complete email list.

Pricing Plans

Lead411 offers custom pricing plans.

What Users Have to Say?

Why Should You Buy Email Lists Only From Verified Sources?

See, there’s a solid reason why every sales rep says this.

Why?

Because buying the wrong list without knowing how it was compiled makes it a risky investment.

But how do you know it’s a good source to buy email lists?

I’ve prepared a checklist.

If any database follows this, then it’s worth the money.

• Transparent sourcing – opt-in, consent-based contacts instead of scraped data
• High data accuracy – low bounce rates and verified email IDs
• Compliance ready – GDPR, CAN-SPAM, CASL aligned
• Targeted segmentation – lets you filter by industry, role, geography, etc
• Reputation safe – avoids spam traps and keeps your sender score healthy

If your provider can’t prove these, the list isn’t worth buying.

Also ready to scale your outreach using a reliable email database?

What Are The Alternatives for Buying an Email List?

If buying lists feels risky, you don’t have to rely on them.

And there are many smarter ways to build a high-quality database.

Here’s what I would suggest to you:

1. Content Marketing & Lead Magnets – You can offer valuable resources (eBooks, guides, templates) in exchange for getting their emails
2. LinkedIn Outreach – Reach out to decision-makers naturally, don’t start selling the moment you connect (Try to build a healthy connection)
3. Webinars & Events – Capture targeted leads while positioning yourself as an authority
4. Newsletter Signups – An email list you own and nurture is gold. This involves sharing helpful content on a regular basis
5. Partnerships & Co-marketing – Many businesses underestimate the power of collabs. It allows you to team up with other brands that share your audience

You can also go through this blog to learn different ways to find someone’s email address

Build Your Email List

Now that you know where to buy email lists and how to choose the best email list providers, it’s time to take your prospecting to the next level! 

Go ahead and build your email list.

Remember, building a verified email list is key to successful outreach, so be sure to choose a reliable source.

FAQs

1. Should I Buy an Email List for My Business?

After running and analyzing multiple email campaigns, here is the approach I would suggest: 

• B2C Businesses – Should never buy an E Mail list. Sending an email to individual consumers never works because they will never reply or, in worst cases, even report you (which will lead to poor deliverability)
  
  Therefore, it is best to use traditional website-based funnels to grow your list organically.
• B2B Businesses – Purchasing targeted email lists ALWAYS works very well for them, as they can send cold emails to decision makers and directly promote their products. 

2. How Much Does It Cost to Buy an Email List?

To build an email list with Saleshandy, you have to pay $24/mo (starting price).

 However, the cost is different for every email database provider and depends on the following factors:

• Quality: Buying business email addresses from higher-quality, verified, and up-to-date sources
• Targeting: Email list providers that offer specific and detailed information for C-level executives or niche industries
• Data Points: Adding more data points to your business email list, such as job titles, company size, and industry
• Vendor Reputation: Established and reputable data providers typically charge more but offer more reliable data

3. Is it Legal to Buy Email Lists?

Yes, buying email lists is legal, but only if you buy from a trusted and compliant source.  

4. What Is the Best Place to Buy an Email List for the North American and European Markets?

Saleshandy’s B2B Lead Finder is the best place to build and buy email lists for the North American and European regions.

In fact, it offers global data coverage with the largest and most updated B2B database of 700M+ profiles and 60M+ companies. 

Plus, it gives you access to company and contact-level data across different countries, industries, and 13+ other data points so that you can build targeted email lists with phone numbers.

5. Where Not to Buy Email Lists From?

 You should avoid buying cheap email lists, as they are often obtained illegally, unethically, and may damage your brand and sender reputation.