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Cold email software: 29 Best tools to automate your outreach

25 min read
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Are you looking for the best cold email software to scale your cold email outreach?

In this blog, we have curated the top 29 cold email software that will help you to automate your outreach campaign (sequence) and close more deals.

These new generation email outreach tools have functions that can get your follow-ups (steps) automated, ensuring the best in class email deliverability rate for your campaigns (sequences).

Let’s dive into the list.

A curated list of Top Cold Email Software

1. Saleshandy

Saleshandy is one of the best cold email software that I really want to put in the first position. It helps send personalized cold email sequences (campaigns) with high email deliverability.

Saleshandy cold email software

This cold email outreach tool sends the emails one by one to make them appear as if you were sending them manually.

You can also schedule your sequence according to different time zones. This ensures your email gets more engagements and conversions.

Saleshandy allows you to A/B test your emails to know which one is getting better engagement. It automatically detects replies and will pause the rest of the campaign for that particular prospect.

Key Features of Saleshandy

  • Personalized email campaign (sequence): Saleshandy allows you to send personalized email campaigns (sequence) to up to 5000 contacts in a day. You can personalize your email by adding First & Last names, Designation, City, and many more. 
  • Automated Follow-ups – Saleshandy provides the capability to add condition-based auto follow-ups. It improves your reply and open rate and ensures no lead is slipped.
  • Custom email templates – You can create pre-saved email templates on Saleshandy and use them with just a single click. The team collaboration feature allows you to share these templates with other team members easily.
  • Email deliverability – Using Saleshandy can avoid spam filters and the Gmail promotion tab. It helps to deliver emails to the target inboxes.
  • Advance performance report – You get detailed analytic reports of email open rate, reply rate, clicks on links, bounce rate, etc. Using these detailed reports, you can further optimize your campaign (sequence) and increase the conversion rate.

Advanced Features of Saleshandy

  • Bounce Guard – If the system finds there’s a chance of email bouncing back, it will auto-pause the sequence (campaign).
  • Writing Assistance – This provides real-time suggestions while writing, enabling you to send highly successful cold emails.
  • Email Health Score – This mechanism helps the user fix all the issues related to deliverability with their email account.
  • Email Warm-up – This feature lets the users warm up their email accounts and make your email account utterly ready for the outreach process. It also helps in building the sender’s reputation.

What professionals have to say about Saleshandy

Saleshandy customer review

Saleshandy is trusted by professionals of more than 10K companies worldwide. It puts them on auto-pilot mode and helps in closing more clients in a much shorter time.

You also get real-time customer support 24×7 to answer your queries or resolve any issues.

“The customer support is amazing! so responsive and nearly always resolve my questions in one interaction.”

Mark S.
Sales Manager/ Computer Software
Source: Capterra

Pricing Plans:

  • Pro – $29/month/user
    • Unlimited Email Sequences
    • A/B Testing
    • Open, Click & Reply Tracking
    • Custom Unsubscribe Text
    • Reports & Insights
    • Email Health Score
    • Email Warmup

2. Overloop

Overloop is a sales automation tool that provides features of sales productivity enhancement. 

Mail tracking, email finding, and email verification are to name a few. It has a user interface that saves time by providing stats and reports in its web app. They also help teams to integrate their marketing activities together.

Overloop

Pricing Plans:

  • Lite – €39/mo
    • 1 user
    • Unlimited contacts
    • Unlimited workflows
    • Unlimited deals
  • Standard – €79/mo
    • 1 user
    • Unlimited contacts
    • Unlimited workflows
    • Unlimited deals
  • Advanced – €129/mo
    • Email Automation
    • Unlimited Pipelines
    • Email Tracking (Opens, Clicks, Replies)
    • Reporting and Insights
    • Email Finder (250 credits/month)

3. Smartreach.io

Smartreach is a simple cold email platform for B2B companies that allows you to send multiple personalized email campaigns with custom merge tags. 

To automate the outreach campaign, it provides auto follow-up features that eliminate the manual process and increase the response rate.

Smartreach also provides a SPAM tester that helps in email delivery in the primary inbox rather than spam. The advanced analytics with A/B testing empowers the user to build productive campaigns.

Smartreach

Pricing plans:

  • Standard- $24 per month
    • 1000 / user
    • Intelligent reply detection and follow-up pausing
    • Use different send & receive email accounts
    • Personalization with merge tags
    • Advanced personalization with liquid syntax
    • Advanced scheduling
  • Pro- $39 per month
    • 2000 / user
    • Intelligent reply detection and follow-up pausing
    • Use different send & receive email accounts
    • Personalization with merge tags
    • Advanced personalization with liquid syntax
    • Advanced scheduling
  • Ultimate- $59 per month
    • No limit
    • Intelligent reply detection and follow-up pausing
    • Use different send & receive email accounts
    • Personalization with merge tags
    • Advanced personalization with liquid syntax
    • Advanced scheduling

4. Rebump

Rebump is a fantastic app that helps you manage your follow-ups. It will automate your follow-ups entirely and ensure an average of 30% response rate for its customers.

It is one of the most prominently used auto follow-up tools in the marketplace.

Rebump

Pricing Plans:

  • Unlimited- $5/monthly (billed annually)
    • Automatic Follow-up Emails
    • Customizable bump messages
    • Customizable bump intervals
    • Specify bump days and times
    • Works with most email clients
  • Unlimited plus- $12/ month (billed annually)
    • Up to 10 bumps per message
    • Track if the email was opened/read
    • Personalized Bumps
    • Multiple Bump Sequences
    • Pause Messages
    • Email Throttling
  • Unlimited premium- $19/ month (billed annually)
    • Up to 10 bumps per message
    • Track if the email was opened/read
    • Personalized Bumps
    • Gmail signatures
    • Multiple response types
    • Zapier integration

5. FollowUp.cc

As the name suggests, the main feature of FolloUp.cc is following up and we all know how important it is to follow up on cold emailing prospects. 

Followup.cc

Pricing plans:

  • Starter- $18/monthly (billed annually)
    • Follow-up reminders
    • Limited Email Open/Click Tracking
    • Send Later
    • Snoozing Email
    • Tags for contacts
    • 2 Email Aliases
  • Professional- $29/monthly (billed annually)
    • All Starter features
    • Email Open/Click Tracking
    • Auto Follow-ups
    • Attachment support
    • Daily summary
    • 5 Email Aliases
  • Salesforce addition- $40/monthly (billed annually)
    • All Professional features
    • Email Open/Click Tracking
    • Team reports
    • Auto-add to Salesforce
    • Salesforce Tab
    • 5 Email Aliases

6. Reply

Reply helps you increase your sales outreach and maintains a personal touch with the emails. 

Emails can be sequenced according to your needs, and you can A/B test them. Their primary purpose is to induce 1:1 conversions at scale. 

They claim to take your prospect and communication to the very next level within one platform. While you conduct your client research, it helps you track their activities as well.

Reply cold email software

Pricing plans:

  • Free plan
    • Find 200 business emails
    • LinkedIn and Sales Navigator
    • Export via CSV file
  • $49 plan
    • Find 5000 business emails
    • LinkedIn and Sales Navigator
    • Export via CSV file
  • $99 plan
    • Unlimited business emails
    • LinkedIn and Sales Navigator
    • Export via CSV file

7. Mailshake

Mailshake is one of the most straightforward solutions for cold-emailing. 

They provide you with some fantastic content promotion, lead generation, link building, PR pitches, and guest post templates. 

Mailshake

Pricing plans:

  • Email outreach- $44/month (billed annually)
    • Mail accounts from any provider
    • Gmail / Outlook / SMTP
    • Email personalization
    • Advanced scheduling & throttling
    • 5k recipients per campaign
    • 5k list-cleaning credits monthly
  • Sales engagement- $44/month (billed annually)
    • Phone dialer
    • Social Selling
    • Create custom tasks
    • 10k list-cleaning credits monthly
    • 10k recipients per campaign
    • 1000+ integrations via Zapier

8. Gmass

GMass provides you with some unique features like a compose window from Gmail, test mode, Google sheets integration, scheduling, open tracking, click tracking, unsubscribe link, etc.

Gmass

Pricing plans:

  • For individual,
    • Standard model: $19.95/ per month
    • Unlimited use
    • All other features
    • Premium model: $29.95/per month
    • Sequences and follow-ups
    • A/B testing
    • All other features
  • For team
    • Premium model: $125for 5 users.
    • Sequences and follow-ups
    • Mail merge personalization
    • A/B testing
    • All other features

9. Streak

Streak encompasses the mission of running your entire business from your inbox. 

They aim to make it simple to manage your everyday processes so that you can close more deals, resolve more support tickets, and get things done.

Streak

Pricing plans:

  • Free- $0/per user
    • Basic CRM 500
    • Mail merge 50
    • Email tracking
  • Solo- $15/per user (billed annually)
    • Basic CRM 5000
    • Mail merge 800*
  • Pro-$49/per user (billed annually)
    • Advanced CRM ∞
    • Shared pipelines
    • Mail merge 1500
  • Enterprise- $129/per user (billed annually)
    • Custom permissions
    • Data validation
    • Priority support

Also read Best Gmass Alternative 2022

10. Lemlist

Lemlist is an all-in-one cold email software for all sales professionals. 

Schedule personalized email campaigns, add follow-up stages, and land your emails directly in the primary mailbox.

Along with personalized cold emails, they also allow you to design personalized images, which makes the whole thing stand out of the league.

Lemlist’s dynamic landing page feature makes the tool one of the best cold email software on the list.

Lemlist

Pricing plans:

  • Email outreach- $50 (billed annually)
    • All “Email warm-up” features
    • Personalization at scale
    • Automate follow-ups
    • Invite teams
    • Integrations + API
  • Sales engagement- $83 (billed annually)
    • All “Email outreach” features
    • LinkedIn workflows
    • Video prospecting
    • LinkedIn extension + enrichment
    • Custom landing pages
    • Cold calls

11. Woodpecker

Woodpecker can be your best cold-emailing partner with some bewildering features like reply detection, cold email personalization, opens and clicks tracking, teamwork security, etc.

Woodpecker

Pricing plans:

  • $39 per slot (billed annually)
    • Up to 50 new people are contacted daily
    • Unlimited follow-ups
    • Unlimited team members
    • Free email list verification & validation
    • Deliverability check
    • Integration with any email provider

The pricing changes based on the number of daily contacts

12. Mixmax

Mixmax comes with a variety of features that a salesperson can leverage. One-click meetings, send later, mix max sequences, advanced embedding, email tracking, etc.

MixMax

Pricing plans:

  • Free Plan – $0 per user per month
    • Calendaring & email productivity
  • Starter – $9 per user per month
    • Calendaring & email productivity – without limits
  • SMB – $24 per user per month
    • Email campaigns & calendaring for teams
  • Growth – $49 per user per month
    • Sales automation for growing teams
  • Enterprise
    • You will have to request a demo to get the pricing

13. Easysendy

Easysendy lets you automatically segment the email subscribers according to your business requirements in different categories such as name, location, and email open or link click action.

This helps you send personalized emails to the targeted segments.

Easysendy

Pricing plans:

  • $19 /mo
    • For 10000 Subscribers
    • 5 Emails / Second Speed
    • 2 Delivery Servers
  • $59 /mo
    • For 100000 Subscribers
    • 15 Emails / Second Speed
    • 2 Delivery Servers
  • $89 /mo
    • For 150000 Subscribers
    • 30 Emails / Second Speed
    • 4 Delivery Servers
  • $119 /mo
    • For 200000 Subscribers
    • 30 Emails / Second Speed
    • 4 Delivery Servers
  • $349 /mo
    • For 1000000 Subscribers
    • 30 Emails / Second Speed
    • 10 Delivery Servers

14. Klenty

Klenty gives you an option of over 100+ cold email templates for your cold outreach.

They help you identify the hot prospects and provide you with features like a smart database, cadences, manage opportunities, email finders, Gmail extensions, custom fields, CRM Sync, email tracking, and advanced CRM integration.

Klenty

Pricing plans:

  • Startup$35 per user/month (billed annually)
    • Email Cadences
    • API
    • Zapier
    • Gmail Plugin
    • Mail Merge
  • Growth$60 per user/month (billed annually)
    • Everything in Startup +
    • Cadence Playbooks
    • Multichannel Outreach
    • CRM Integrations
    • Hot Prospects (Beta)
    • Website Tracking
  • Enterprise$100 per user/month (billed annually)
    • Everything in Growth +
    • IP based login restrictions
    • Monthly customer
    • success review
    • Monthly deliverability reports

15. Yesware

Yesware aims at making your sales prospecting simpler.

It helps you set up a simple email touch pattern, or layer in calls, automated drip campaigns, and social selling to target busy decision-makers from all campaigns.

Yesware

Pricing plans:

  • Pro – $15/ user per month
    • Unlimited Email Tracking
    • Unlimited Attachment Tracking
    • Unlimited Email Templates
    • Meeting Scheduler
    • Response Insights
  • Premium – $35/ user per month
    • Unlimited Campaigns
    • Colleague Calendaring
    • Unlimited Shared Campaigns
    • Unlimited Shared Templates
    • Team Reporting
  • Enterprise – $65/ user per month
    • Salesforce Inbox Sidebar
    • Salesforce Calendar Sync
    • Salesforce Bi-Directional Activity Sync
    • Import Leads/Contacts to Campaigns
    • Salesforce Reporting

16. Close.io

Close.io allows you to send more emails, make sales calls, and do away with manual data entry. Their software allows you to track all communication with your leads in one spot.  

Close.io

Pricing plans:

  • Starter – $29
    • 3 Users or less
    • Up to 2,500 Leads
    • 1 Pipeline View
    • Up to 5 Email Templates
    • Up to 5 Custom Fields
  • Basic- $69
    • 30 User limit
    • 1 Pipeline View
    • 1 Custom Activity
  • Professional- $99
    • 100 User limit
    • Up to 3 Pipeline Views
    • Up to 5 Custom Activities
    • Call recordings saved for 7 days
  • Business- $149
    • Unlimited Users
    • Predictive Dialer
    • Up to 10 Pipeline Views
    • Up to 200 Custom Activities
    • Custom roles & permissions
    • Call coaching

17. PersistIQ

PersistIQ helps you convert your sales prospects.

It claims to be able to scale the human element in addition to the volume of sales emails that you send out each week.

Persist IQ

Pricing plans:

  • Essentials$59 per user/month (Billed yearly)
    • 300 emails / day (per user)
    • Unlimited Prospects
    • Unlimited Campaigns
    • A/B Testing
    • Email & Live Chat Support
  • Premium – $99 per user/month (Billed yearly)
    • All of Essentials plus:
    • 600 emails / day (per user)
    • Salesforce Integration
    • Live Video (Zoom) Support
    • Phone Dialer
    • Call Recordings
  • Teams – $59 per user/month (Billed yearly)
    • All of the Premium plus:
    • Starts at 3 users
    • Unlimited emails/day (per user)
    • Team Task Reporting
    • Deal Customer Persona Review
    • Prospect Source Implementation

18. Aweber

Aweber has some of its core values like creating remarkable experiences, executing with passion, fostering respect and cooperation, inviting feedback, learning, educating, innovating, and having fun.

It offers a 30-day free trial and proposes features like email blasts, email newsletters, drag and drop editor, HTML template, campaigns, tagging, autoresponder follow-ups, etc.

Aweber

Pricing plans:

  • Free – 0 – 500 Subscribers
  • Pro – $16.15 /mo Billed Annually (The prices change based on the subscribers you need)

 19. ContactMonkey

ContactMonkey is mostly known for its email tracking and smooth SalesForce integration. They have just jumped into the field of cold emailing by launching their Mail Merge feature. 

Besides these features, you can also schedule emails using ContactMonkey.

Contact Monkey

Pricing Plans:

They offer 3 pricing models: Essential, plus, and enterprise. You will have to send a request to get a quotation.

20. Outreach

Outreach can be defined as an all-in-one system that can efficiently scale workflows for the sales team. 

Salespeople can call or text in any part of the country using outreach and can integrate social media as a part of their sales process.

Outreach

Pricing plans:

You will have to send a request to know the pricing.

21. Mailchimp

Mailchimp doesn’t need any introduction. We all are familiar with Mailchimp and used the same at some point or another. 

It is the best tool to send out email newsletters and it has 100+ email templates to get you started.

And these newsletters can be sent in bulk and you can analyze the success of your campaigns too.

Mailchimp

Pricing plans:

  • Free- $0 per month
    • Marketing CRM
    • Creative Assistant
    • Website Builder
    • Forms & Landing Pages
    • Mailchimp Domain
    • Essentials – $10 per month
      • Email & Landing Page Templates
      • Customer Journey Builder
      • Custom Branding
      • A/B Testing
      • 24/7 Email & Chat Support
  • Standard- $15 per month
    • Customer Journey Builder + Branching Points
    • Send Time Optimization
    • Behavioral Targeting
    • Custom Templates
    • Dynamic Content
  • Premium- $303 per month
    • Advanced Segmentation
    • Multivariate Testing
    • Comparative Reporting
    • Unlimited Seats & Role-Based Access
    • Phone & Priority Support

22. Cliently

Cliently, as the name suggests, is all about your clients and prospects. It tracks every conversation and helps you provide leads and follow-ups.

Cliently

Pricing plans:

  • Sales engagement- $39 per month
    • Flows/Engagement
    • Live View
    • Email + Video + Direct Mail
    • Unlimited Filters & Recipes
  • Revenue engagement- $59 per month
    • Flows/Engagement
    • Live View w/Salesforce
    • Email + Video + Direct Mail
    • Unlimited Filters & Recipes
    • Salesforce/Hubspot/ Pipedrive Integrations

23. Koncert

Koncert is a multi-channel sales engagement platform that helps you to sequence your lead follow-ups and engage your leads systematically across multiple communication modes like email, call, social, video, and text.

Koncert

Pricing plans:

You will have to send a request to know the pricing.

24. Remail

Remail is the simple solution for cold-emailing. Like the cold email tools mentioned above, it makes cold outreach easy with personalization and auto follow-up features.

Its advanced filters recycle the database periodically, select those who have not responded previously, and launch a new campaign accordingly. 

Moreover, you can save your time by using its pre-set email templates. Email scheduling and email validation are some other noteworthy features that make this tool more useful.

Remail

Pricing plans:

  • Simple plan- $672 billed annually
    • Unlimited number of contacts
    • Automatic and unlimited follow-ups
    • Reply, click and open tracking
    • Email A\B testing
    • Personalization of each email

25. GrowthGenius

GrowthGenius is an AI-backed sales prospecting software that helps you close your leads with minimum effort. 

It is a personalized data-driven solution for your cold outreach. Just provide the product information to the tool and let the tool close leads for you.

After getting your product information, the tool engages in the email conversation with your best possible customers, get replies from them and you will get quality leads without putting in too much effort.

Growth Genius

Pricing plans:

  • Free Trial- $0
    • 500 Prospects
    • Email + LinkedIn Automation
    • AutoProspect
    • Unlimited Campaigns, Sending & Contact Uploads
    • A/B Testing
    • 250 Million Profiles + 10 Million Companies
  • Essentials- $99 Per user, per month (Billed monthly)
    • 500 Prospects / month
    • Email + LinkedIn Automation
    • AutoProspect
    • Unlimited Campaigns, Sending & Contact Uploads
    • A/B Testing
    • 250 Million Profiles + 10 Million Companies
  • Unlimited*- $299 per user, per month (Billed monthly)
    • Unlimited Prospects/month
    • Email + LinkedIn Automation
    • AutoProspect
    • Unlimited Campaigns, Sending & Contact Uploads
    • A/B Testing
    • 250 Million Profiles + 10 Million Companies

26. AutoPitch

AutoPitch is an amazing cold email marketing software that empowers users to create drip sequences. 

It allows you to send personalized cold email campaigns along with trigger-based automated follow-up emails to warm your cold outreach prospects.

AutoPitch integrates with Gmail, Office, and SMTP. Its Email Scheduling features help you to send an email at the best time suited for your prospect and email tracking with real-time reporting empowers you to take quick action.

Autopitch

Pricing plans:

  • Launch$0 Per Month
    • 500 Contacts
    • 500 Emails / month
    • Auto Follow-ups
    • Team-Based Pricing
    • All other features included
  • Growth– $19 Per Month
    • 10000 Contacts
    • 20000 Emails / month
    • Auto Follow-ups
    • Team-Based Pricing
    • All other features included
  • Premium– $49 Per Month
    • 50000 Contacts
    • 50000 Emails / month
    • Auto Follow-ups
    • Team-Based Pricing
    • All other features included

27. Alfred

Alfred is one of the easiest email automation software that helps companies send multiple and personalized messages on platforms like LinkedIn, Twitter, Email, and more. 

Their powerful integration, in-depth analytics, advanced LinkedIn CRM, and email campaign sequences help you to hit the nail on the right head.

Alfred

Pricing plans:

  • Personal- $29/month
    • 100% Cloud Platform
    • 3 Active Campaigns
    • Basic LinkedIn Automation
    • Basic LinkedIn CRM
    • Send 400 invites per week
  • Business- $59/month
    • Supports Sales Navigator
    • 6 Active Campaign
    • Advanced LinkedIn Automation
    • Advanced LinkedIn CRM
    • LinkedIn Groups Automation
  • Sales Navigator- $39/month
    • Access to LinkedIn subscriptions – Jobseeker, LinkedIn Learning access
    • Extended Network Access – Unlimited search, Saved searches, Who’s viewed your profile in the past 90 days
    • Reach out – InMails with 30 credits per month to close profiles and 800 InMail per month to open profiles
    • Integrate with your sales tools – SNAP, Outlook web integration, Sales Navigator mobile app

28. MailRush.io

MailRush.io is effective for long-term outreach campaigns. 

Its features like tracking email opens and replies, sending automated follow-ups, and other metrics help you to stay informed and make you ready for your next move.

Mailrush

Pricing plans:

  • Starter- $19/mo
    • Instant Activation
    • 10,000 Emails per month
    • 1,000 Emails per day
    • SMTP with Shared IP
    • 1 Active Sending Campaign
  • Pro- $49/mo
    • Instant Activation
    • 50,000 Emails per month
    • 1,500 Emails per day
    • SMTP with Shared IP
    • 3 Active Sending Campaign
  • Premium- $99/mo
    • Instant Activation
    • 100,000 Emails per month
    • 3,000 Emails per day
    • SMTP with Dedicated IP
    • 5 Active Sending Campaign

29. Snov.io

Snov.io is a popular automation platform. It is known for its features like email verification, email tracking, integrations, and email drip campaign. 

Additionally, they allow you to automate your email campaign, which saves time.

Snovio

Pricing plans:

  • S – $33/mo (Billed annually)
    • 1000 credits
    • 5000 unique recipients
    • Unlimited users
  • M- $83/mo (Billed annually)
    • 5000 credits
    • 10000 unique recipients
    • Unlimited users
  • L- $158/mo (Billed annually)
    • 20000 credits
    • 30000 unique recipients
    • Unlimited users
  • XL- $308/mo (Billed annually)
    • 50000 credits
    • 50000 unique recipients
    • Unlimited users
  • XXL- $615/mo (Billed annually)
    • 100000 credits
    • 100000 unique recipients
    • Unlimited users

How to choose the best cold email software?

All the tools mentioned on the list are better for automating your cold email outreach than sending it manually. But here are some crucial factors to consider before selecting the best cold email platform for your business.

These questions can be your mini-checklist.

  • How many emails can you send per day?
  • How good is the software in regards to email deliverability?
  • What email automation features are offered?
  • Can you send personalized email campaigns?
  • Does it show detailed analytics of email sequences?
  • Does it support email scheduling?
  • Does it allow email verification before launching the campaign?
  • Can you set up multiple email accounts?
  • Does it support A/B testing?

Answering these questions while picking up the tool brings clarity and gives you a roadmap of what you have to work on. 

You won’t like to instantly pay for a tool and then realize a feature you need, and the software doesn’t offer that.

Most of the tools mentioned in the list offer free trials, including ours. Saleshandy offers all the features in the trial period to let you have a good understanding of the software.

Summary

Emails are one of the most effective ways for marketers to generate leads for their company. 

According to a study, 89%  of marketers say that their primary channel for lead generation is email.

But emailing so many people using different approaches can decrease the morale of salespeople and can lead to less productivity but the above-mentioned tools are the solution to this problem.



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