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23 Best Cold Email Software & Tools – Top Picks for 2024

120 min read
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Let me take a wild guess…

You’re someone who has just discovered the effectiveness of cold emailing and now you are eager to incorporate it into your outbound sales approach. 

To get started, you did some research and discovered the importance of investing in cold email software to achieve your desired outcomes.

However, with numerous tools available (each claiming to be the best!), it is challenging to determine the most suitable cold email software for your business. 

Well, surprise! – You can now avoid feeling stressed or confused.

I conducted thorough research recently by testing and analyzing nearly all cold email marketing software and tools available.

At the conclusion of my research, I effectively narrowed down the selection to the top 23 cold email outreach software and tools that met our criteria (more on this later).

I have detailed my thorough examination of all cold email outreach tools and software in this extensive article, including why they were included in my list, their top features, pros and cons, and pricing.

How I Selected the Best Cold Email Software?

I have spent much of my career using, testing, and even co-founding cold email software. And for this post particularly, I’ve spent several weeks researching and testing almost every cold email tool out there.

I think that if you invest in the right cold email outreach software, you can most certainly improve outbound sales for your business.

Following are the selection criteria I used to evaluate and compile the list of best cold email software and tools for 2024.

Selection Criteria

Just like any other type of tool, cold email marketing software needs to have specific features or capabilities in order to generate the results you want.

Following are the criteria that influenced my decision-making in selecting the top cold email marketing tools for this article.

  1. Email Personalization — Personalizing emails is essential when sending cold emails. Personalization can transform your outreach into a more relevant and authentic experience in just a matter of seconds.

    In simplest terms, it can assist in making your potential customers feel like you are communicating with them personally, leading to increased open and response rates.

  2. Automation and Scheduling — Using automation and scheduling is equally important as personalization for ensuring emails are tailored and effective.

    Automation let you create email sequences of multiple follow-up emails that help lead to navigating the sales process without requiring manual email sending.

    Email scheduling helps to properly time your emails so it leads to higher open and response rates.

  3. Email Deliverability — It is essential to prioritize good email deliverability to ensure that your cold emails reach your prospects’ primary inboxes and avoid being marked as spam or bounced.

    In order to ensure that your emails are delivered to the primary inboxes, a cold email tool must have effective deliverability features.

  4. Analytics and Reporting — Having a deep understanding of the performance of your email campaigns is crucial for successfully executing cold email outreach.

    Analytics and reporting offer valuable understanding of how effective your outreach efforts are. This allows you to use data to make decisions and improve strategies for more favorable outcomes.

  5. Centralized Inbox — Utilizing numerous email accounts is typically necessary for cold email outreach. However, it may become difficult to manage all of your inboxes and ensure important conversations with potential clients are not overlooked.

    The answer to this issue is having a centralized inbox. It consolidates all of your email replies into one cohesive interface without any manual effort on your part.

    This level of organization allows you to effectively manage important discussions and react quickly to potential opportunities.

  6. Integration with CRM and Other Tools — Seamless integration with your CRM and other important business tools can greatly enhance cold email outreach.

    In simple terms, it assists in developing an efficient process that allows you to concentrate on producing engaging cold email messages that are equipped with the necessary information and context to maximize each interaction.

  7. Team Collaboration — Successful outreach emails often require cooperation from various team members, spanning across marketing, sales, and customer success.

    This is why team collaboration features are just as crucial to have in a cold email automation tool. Team collaboration functions simply make it very easy to come together on strategies and execution.

    This, in turn, helps to turn individual efforts into a powerful, unified force that drives greater success.

23 Best Cold Email Software

  1. Saleshandy
  2. Quickmail
  3. Instantly.ai
  4. Smartlead.ai
  5. Lemlist
  6. Woodpecker.co
  7. Mailshake
  8. Apollo.io
  9. GMass
  10. Reply.io
  11. Snov.io
  12. Hunter.io
  13. Super Send
  14. Close.io
  15. Mixmax
  16. Outreach.io
  17. SalesBlink
  18. SmartReach.io
  19. Klenty
  20. Outplay
  21. Overloop
  22. Uptics.io
  23. Yesware

1. Saleshandy (Best Cold Email Software of 2024)

  • G2 — 4.6⭐/5 based on 500+ reviews
  • Capterra — 4.5⭐/5 based on 100+ reviews

Saleshandy is the number #1 cold email software to increase lead generation and outbound sales.

Saleshandy simplifies the process of launching highly focused, customized, and automated cold email campaigns on a large scale.

Why Saleshandy Made the Cut?

The primary reason why Saleshandy made the cut and won the number #1 spot on our list is because it passed all the selection criteria with flying colors.

Selection CriteriaHow Saleshandy Matches the Criteria
Email PersonalizationSaleshandy offers advanced personalization features that allow you to create highly personalized and relevant cold emails by merging dynamic fields from your prospect list. This increases the chances of grabbing the prospect’s attention and generating responses.
Automation and SchedulingWith Saleshandy, you can schedule email sequences to be automated and campaigns to be sent at the best times. This saves time and guarantees that your cold emails are sent at the optimal time for maximum visibility and open rates.
Email DeliverabilitySaleshandy implements various deliverability improvement techniques, such as technical setup (SPF, DKIM, DMARC), auto email warmup, sender rotation, and sequence score to ensure high deliverability rates and avoid landing in spam folders.
Analytics and ReportingThe platform provides robust analytics and reporting features to track key metrics like open rates, click-through rates, and response rates. This data helps enhance the efficiency of your cold email strategies.
Centralized InboxSaleshandy provides a centralized inbox that brings together all email communication, simplifying the process of managing and responding to leads and prospects from one place.
Integration with CRM and Other ToolsSaleshandy integrates seamlessly with popular CRM systems and other productivity tools through Zapier, which enables you to streamline your workflow and leverage existing customer data for your cold email campaigns.
Team CollaborationThe platform supports advanced team collaboration features that allow multiple team members to work on cold email campaigns together, assign tasks, and monitor progress in real-time.

Top Features of Saleshandy

  • Email Sequence Automation — This feature enables you to automate the entire process of your email campaigns, from initial contact to final follow-up.

    Additionally, the variety of customization features available enables you to tailor each step of the sequence to align with the specific needs of your campaign, guaranteeing that your communications remain relevant.
  • Hyper-Personalization — With Custom Merge Tags in Saleshandy, you can auto-insert unique prospect information such as first name, company name, and other such details In your cold emails. This can make your cold email outreach seem more personalized.
  • Unified Inbox — The Unified Inbox in Saleshandy allows you to track all replies from your linked email accounts in one centralized inbox. This makes it easy to monitor and continue conversations with prospects in one place.
  • Sender Rotation — Sending too many sales emails from one account can hurt deliverability. With the Sender Rotation feature in Saleshandy, you can rotate automated emails across unlimited linked accounts to maintain deliverability.
  • Native CRM Integrations — Saleshandy offers native integration with popular CRMs like Zoho, HubSpot (bi-directional), or Pipedrive. That means all your Saleshandy activities and prospect details automatically transfer over.
  • Sequence Score — Saleshandy gives you a clear score showing how good your sequences are plus suggestions to optimize them. Based on your Sequence Score, you can quickly improve results.
  • Advanced Team Management — For smoother collaboration and management, you can use the Advanced Team Management feature in Saleshandy. It allows you to create access rules based on job roles and monitor team performance in one workspace.
  • Dedicated Agency Portal — The dedicated agency portal is a standalone software solution for lead-gen agencies to manage their clients’ outreach campaigns from a single interface.

    The solution allows you to manage unlimited clients and launch cold email outreach campaigns on all your client’s behalf, which will ultimately boost your agency’s growth.
  • B2B Lead Finder — You can find B2B leads effortlessly with Saleshandy’s Lead Finder. It is an extensive database of over 700 million contacts across 60 million companies.

    Plus, you can refine your search using advanced filters based on industry, designation, company size, region, and more. This way, you can easily find leads that are specifically relevant to your business.

    The best part is that you can directly add all the leads from the lead finder tool to your sequences in Saleshandy. This makes the process of outreach more streamlined.

Pros and Cons of Saleshandy

ProsCons
Connect unlimited email accounts at no additional cost.No free plan (7-day free trial available).
Built-in email verification functionality.Only 5 Free lead credits when you sign up.
Allows creating unlimited sequences.
Let’s you add unlimited team members.
Test up 26 different variants of your cold email templates.
Import leads directly from lead finder.

Saleshandy Pricing

Saleshandy’s pricing is divided into three parts:

1) Cold Emailing (Billed Annually)

  • Outreach Starter – $25/Month
  • Outreach Pro – $74/Month
  • Outreach Scale – $149/Month
  • Outreach Scale Plus – $219/Month

2) Agency Portal (Billed Annually)

  • Agency Starter – $74/Month
  • Agency Pro – $149/Month
  • Agency Scale – $299/Month
  • Agency Scale Plus – $599/Month

3) B2B Lead Finder (Only Email | Billed Annually)

  • Lead Starter – $39/Month (1,000 Credits)
  • Lead Pro – $79/Month (2,500 Credits)
  • Lead Scale – $159/Month (5,000 Credits)
  • Lead Scale Plus – $249/Month (10,000 Credits)

3.1) B2B Lead Finder (Email + Phone Number | Billed Annually)

  • Lead Starter – $66/Month (1,000 Credits)
  • Lead Pro – $144/Month (2,500 Credits)
  • Lead Scale – $269/Month (5,000 Credits)
  • Lead Scale Plus – $509/Month (10,000 Credits)

2. Quickmail

  • G2 – 4.6⭐/5 based on 86 reviews
  • Capterra – 4.9⭐/5 based on 25 reviews

If you want automation capabilities on a budget, Quickmail is a solid pick.

It is a dedicated tool for sending cold emails that help automate follow-ups and effectively handle email campaigns.

Quickmail

The platform offers a seamless process for sales teams to effortlessly develop and send personalized email campaigns.

Why Quickmail Made the Cut?

Quickmail secured the second spot on my top choice for cold email marketing software because not only it meets all selection criteria but exceeds expectations in several key areas.

Selection CriteriaHow Quickmail Matches the Criteria
Email PersonalizationQuickmail offers advanced personalization options for targeted outreach, which includes custom variables and conditional content.
Automation and SchedulingQuickmail provides robust cold email automation workflows and scheduling features for optimal engagement times.
Email DeliverabilityQuickmail has intelligent sending algorithms that help to maintain high deliverability rates and avoid spam folders.
Analytics and ReportingThe platform provides detailed analytics for tracking campaign success and recipient engagement.
Centralized InboxQuickmail comes with a unified inbox that allows for the management of conversations and follow-ups in one place.
Integration with CRM and Other ToolsWith Quickmail, you can seamlessly integrate your favorite CRM to enhance lead management and data synchronization.
Team CollaborationQuickmail supports team collaboration with shared inboxes, notes, and simultaneous campaign management.

Top Features of Quickmail

  • Auto Follow-Up — Quickmail lets you set up automatic follow-ups that are sent if your prospect doesn’t respond. You just set the conditions, and Quickmail takes care of the rest.
  • Personalization — Quickmail allows you to personalize every email by including personalized variables (such as first name, company name, etc.), resulting in each message feeling specifically tailored to the prospect.
  • Email Scheduling — This allows you to send emails at the optimal time for them to be read, regardless of the time zone.
  • Inbox Rotation — Inbox Rotation is a tool that spreads out emails among multiple inboxes to enhance deliverability and avoid overloading or spam detection on any one account.
  • Integrations — Quickmail can integrate with a range of tools and services, which simplifies your workflow and ensures that all your information remains coordinated.
  • Analytics and Reporting — You can track the performance of your campaigns and identify areas that may require modifications.

Pros and Cons of Quickmail

ProsCons
Enhances engagement with personalized email variables.Average email deliverability.
Streamlines follow-ups with automated sequences.Can be costly for small businesses or solopreneurs.
Distributes load to maintain email health.
Offers clear reporting on campaign performance.

Quickmail Pricing

  • Basic Plan — $49 per month
  • Pro Plan — $89 per month
  • Expert Plan — $129 per month

3. Instantly.ai

  • G2 – 4.5/5 ⭐ based on 1071 reviews
  • Capterra – No reviews

Instantly.ai is a complete cold email outreach platform that simplifies the process of contacting potential customers for you.

This software allows you to easily create email sequences for sending personalized messages at scale.

Instantly.ai

Overall, Instantly bundles everything you need to run automated cold email campaigns that still feel personalized and human at every step. It’s a simple way to connect with tons of new prospects on autopilot.

Why Instantly.ai Made the Cut?

Upon evaluating various platforms against our selection criteria for the best cold email software, Instantly.ai stood out as one of the top choices.

Here’s a snapshot of what makes Instantly.ai the ideal cold email outreach solution for our list of best cold email software list:

Selection CriteriaHow Instantly.ai Matches the Criteria
Email PersonalizationInstantly.ai is great at helping to craft highly personalized emails with dynamic content tailored to each prospect. This has contributed to elevating the relevance and impact of the cold email outreach strategy.
Automation and SchedulingThe platform’s intelligent automation tools simplify campaign workflows, while its scheduling functionalities ensure our messages reach prospects at the most opportune times.
Email DeliverabilityInstantly.ai’s sophisticated algorithms and sender reputation management helped me achieve outstanding deliverability.
Analytics and ReportingWith its detailed analytics dashboard, Instantly.ai offers granular insights into campaign metrics, which enabled us to make data-driven decisions and further refine our strategies.
Centralized InboxInstantly’s centralized inbox feature consolidates all email correspondence and provides a holistic view of our interactions, which really simplifies the follow-up processes.
Integration with CRM and Other ToolsThe platform’s seamless integration with CRM and other essential business tools bridges the gap between data silos, which gives a cohesive ecosystem for our outreach efforts.
Team CollaborationInstantly.ai supports a collaborative environment with features like shared inboxes and real-time updates, which is incredibly helpful in fostering a synergistic approach to campaign management among team members.

Top Features of Instantly.ai

  • Contact Management – Simplifies the process of uploading and sorting your contact lists for emailing. You import contacts from different sources such as CSV files or directly from your email inbox.
  • Email Editor – Utilize the easy-to-use email editor to create customized email messages for your outreach efforts. You can add personalized details such as name, company, and others in order to give each email a customized touch.
  • Email Sequence Automation – One of Instantly’s biggest strengths is the ability to set up automated sequences of multiple emails. You write the emails, then tell Instantly when to stagger-send the first, second, third email, and so on. It’s extremely easy and simple.
  • Visual Campaign Builder – The drag-and-drop campaign builder makes it simple to map out your entire multi-email sequences visually. You can customize delays, conditions, and branching paths.
  • Scheduling & Delivery – Instantly lets you schedule your email sequences in advance and set specific times for optimal delivery to each recipient’s time zone. It spaces out the sends to make them look natural.
  • Team Collaboration – If you have a sales or marketing team, Instantly allows you to share campaign access, inboxes, and contact data for effortless collaboration.

Pros and Cons of Instantly.ai

ProsCons
Instantly.ai has a clean, intuitive interface.Doesn’t integrate as seamlessly with CRM and other sales tools.
Provides granular data on opens, clicks, replies, and campaign engagement.The email composer lacks advanced design/HTML capabilities.
Competitive and affordable pricing.

Instantly.ai Pricing

Instantly.ai’s pricing is divided into two main parts:

1) Sending & Warmup

  • Growth – $30 per month
    • 1000 Active Leads
    • 5000 Emails Monthly
  • Hypergrowth – $77.6 per month
    • 25K Active Leads
    • 125K Emails Monthly
  • Light Speed – $286.3 per month
    • 500K Emails Monthly
    • 100K Uploaded Contacts

2) Leads

  • Growth Leads – $37.9/Month
  • Hyperleads – $169.3/Month

4. Smartlead.ai

  • G2 – 4.9⭐/5 based on 10 reviews
  • Capterra – No reviews found as this is a relatively new product.

Smartlead.ai is a well-known tool for sending cold emails, created to assist businesses in automating and expanding their outreach activities.

It offers unlimited mailboxes, automated email warmup to boost email delivery rates, and additional functions to simplify the management of all outreach efforts in a single location.

Smartlead.ai

Why Smartlead.ai Made the Cut?

Upon evaluating various platforms against our selection criteria for the best cold email software, Smartlead.ai stood out as one of the top choices.

Here’s a snapshot of what makes Smartlead.ai the ideal cold email outreach solution for our list of best cold email software list:

Selection CriteriaHow Smartlead.ai Matches the Criteria
Email PersonalizationSmartlead.ai offers dynamic content customization, which lets you tailor each email based on individual customer data and preferences.
Automation and SchedulingThe platform allows designing complex workflows while the scheduling feature ensures your emails are sent at the most opportune times to your prospects.
Email DeliverabilityLeveraging advanced algorithms, Smartlead.ai maintains high deliverability rates and ensures your messages consistently reach their destination.
Analytics and ReportingSmartlead.ai’s analytics suite provides detailed insights into campaign performance, including open rates, CTRs, and detailed customer engagement metrics.
Centralized InboxThe platform aggregates all correspondence into one accessible location, which helps in streamlining communication management and response efficiency.
Integration with CRM and Other ToolsIt offers seamless integration with numerous CRM and tooling ecosystems, enhancing our ability to synchronize marketing efforts across platforms.
Team CollaborationSmartlead.ai supports collaborative functionalities, with role-based access to ensure that team members can work together on campaigns while maintaining data integrity.

Top Features of Smartlead.ai

  • AI-Driven Lead Scoring – AI technology from Smartlead automates the ranking and prioritization of leads by predicting their likelihood of converting into paying customers. This assists in directing your outreach efforts towards the most encouraging opportunities initially.
  • Smart Segmentation – Your leads are categorized into various groups or segments automatically depending on factors such as their demographic information, engagement with your communications, and other criteria.
  • Email Sequence Automation – This feature allows you to design email sequences that will be triggered based on the prospect’s interactions with prior emails.
  • Campaign Optimization – Using AI, Smartlead analyzes your campaigns and data to determine the ideal times to send emails to get the highest engagement. It also recommends optimizations and changes to details like your email subject lines and content to improve performance.
  • Analytics and Reporting – Smartlead gives you in-depth reports with charts and metrics that provide insight into how your email campaigns are performing across key areas like open rates, click-through rates, and how many leads actually converted into customers.

Pros and Cons of Smartlead.ai

ProsCons
Helps to focus on the most promising prospects with lead scoring.Limited customization options for advanced tracking and reporting.
Offers AI-generated suggestions to improve email quality.AI recommendations may not always be accurate for everyone.
Includes a simple-to-use drag-and-drop editor for convenience.

Smartlead.ai Pricing

  • Basic Plan — $33 per month (when billed annually)
  • Popular Plan — $65 per month (when billed annually)
  • Pro Plan — $78 per month (when billed annually)

5. Lemlist

  • G2 – 4.2⭐/5 based on 128 reviews
  • Capterra – 4.6⭐/5 based on 364 reviews

Lemlist enables you to automate cold email campaigns with various personalized features like dynamic fields to personalize messages for individual prospects and create a more impactful result.

Lemlist

Overall, Lemlist aims to simplify cold email outreach by combining advanced personalization capabilities with automated email sequences and robust tracking features.

Why Lemlist Made the Cut?

Lemlist offers a plethora of innovative features tailored for effective cold email outreach.

Below, I’ve detailed how Lemlist satisfies each aspect of our selection criteria:

Selection CriteriaHow Lemlist Matches the Criteria
Email PersonalizationLemlist excels at creating deeply personalized emails by using custom variables, which directly speak to the prospect and enhance engagement and response rates.
Automation and SchedulingThe platform’s powerful automation tools allow for sophisticated sequence creation, while its scheduling functionality ensures optimal send times for different time zones, boosting open rates.
Email DeliverabilityLemlist has a proven track record for high deliverability, employing domain warming and sender score improvement practices to ensure emails land in the primary inbox.
Analytics and ReportingComprehensive reporting tools in Lemlist offer actionable insights with detailed analytics on campaign performance, which really contributed to continuously improve our outreach strategies.
Centralized InboxLemlist features a centralized inbox that makes tracking conversations and follow-ups more efficient. Simply put, it improved our team’s ability to manage relationships and lead nurturing processes.
Integration with CRM and Other ToolsWith seamless integrations to popular CRM platforms and other productivity tools, Lemlist fit perfectly into our tech stack and streamlined the sales and marketing alignment.
Team CollaborationThe software supports collaborative efforts with features that allow for team members to review, edit, and approve campaigns. This helped us foster a cooperative environment and ensure cohesive outreach efforts.

Top Features of Lemlist

  • Robust Lead Database – Lemlist provides access to an extensive database of over 450 million verified, up-to-date B2B contacts. You can leverage precise filters based on industry, role, company size, and more to pinpoint your ideal prospects.
  • Easy-to-Use Campaign Builder – Lemlist provides a user-friendly campaign creator that streamlines the creation of multi-step email sequences with a simple drag-and-drop interface.
  • Advanced Personalization – Lemlist allows you to customize emails at a large scale using dynamic fields that incorporate personalized information about each prospect, like their name, company, job title, hobbies, and other details.
  • Multi-Channel Outreach – With Lemlist you can create automated cross-channel sequences, follow-ups, and even LinkedIn visits to engage prospects across multiple touchpoints.
  • AI-Enhanced Copy – Lemlist’s AI assistant can help you generate compelling, personalized email copy tailored to your audience and goals.
  • Email Warmup – Lemlist has its own warmup tool – lemwarm. This automatically warms up your connected emails to increase your email domain’s credibility and avoid deliverability issues.

Pros and Cons of Lemlist

ProsCons
Email warm-up feature to improve deliverability rates.No built-in lead scoring or prioritization features.
Email verification to reduce bounces and maintain the sender’s reputation.No native calendar or meeting scheduling integration.
Gmail and Google Workspace integration for seamless email management.
Intermediate A/B testing feature for optimizing subject lines and content.

Lemlist Pricing

  • Email Starter – $32 per user/Month/ 1 Sending Email
  • Email Pro – $55 per user/Month/ 3 Sending Email
  • Multichannel Expert – $79 per user/Month/ 5 Sending Email
  • Outreach Scale – $129 per user/Month/ 15 Sending Email

6. Woodpecker.co

  • G2 – 4.1/5 ⭐ based on 48 reviews
  • Capterra – 4.5/5 ⭐ based on 32 reviews

For business and sales teams looking to automate their cold email outreach, Woodpecker is a solution that was created just for them.

Woodpecker will enable you to: 1) Establish a series of customized automated cold email campaigns and 2) Set up automated rules and schedules for your cold email campaigns.

Woodpecker.co

Overall, Woodpecker.co wants to use automation to make managing effective cold email campaigns as simple and hands-off as possible while maintaining the ability for personalization.

Why Woodpecker.co Made the Cut?

I chose Woodpecker.co because it really fit what we were looking for in an email tool. It’s easy to use and has all the things we need to send out good emails to lots of people.

Here’s how Woodpecker.co stands against each of our selection criteria:

Selection CriteriaHow Woodpecker.co Matches the Criteria
Email PersonalizationWoodpecker.co enables the use of custom fields and personalization at scale, which ensures each email feels one-to-one, even in bulk sends.
Automation and SchedulingThe platform provides robust automation features including behavior-based follow-up emails, and the ability to schedule campaigns for the most effective send times.
Email DeliverabilityWoodpecker.co helps to maintain an excellent sender reputation with tools designed to optimize email deliverability and minimize bounce rates.
Analytics and ReportingThe software offers detailed analytics on open rates, click rates, and responses, which enables to fine-tune our campaigns based on real-world data.
Centralized InboxThe tool comes with a nified inbox that simplifies the management of replies and leads, keeping the entire communication thread in one place.
Integration with CRM and Other ToolsThe platform offers seamless integration with several CRM systems and third-party applications, which helps significantly in centralizing data and simplifying workflow management.
Team CollaborationLast but not least, Woodpecker.co provides team collaboration features that involves allowing multiple users to manage campaigns and share insights within a unified platform.

Top Features of Woodpecker.co

  • Email Sequences – Woodpecker enables creating multi-step email sequences with auto follow-up actions that are automatically triggered by such prospect’s actions as opening, reading, replying to an email and non-reaction.
  • Email Personalization – Woodpecker.co allows you to create highly personalized email campaigns that can significantly increase engagement rates. The feature lets you personalize your cold emails based on various prospect attributes such as company name, position, industry, and more.
  • Email Warmup – The email warmup feature is designed to improve a sender’s email deliverability. It automatically sends a controlled number of emails over a period, which helps in building a positive reputation with email service providers (ESPs).
  • Smart Inbox – Woodpecker.co’s Smart Inbox consolidates replies from various email campaigns into a single, unified inbox. It intelligently categorizes responses based on their nature, such as positive replies, negative replies, and those that require follow-up.
  • Lead Management – The platform offers robust lead management tools that allow you to track and manage their prospects through different stages of the sales funnel. Furthermore, you can segment leads based on various criteria, schedule follow-ups, and automate parts of the lead nurturing process.
  • Analytics and Reporting – Woodpecker.co offers thorough analytics and reporting capabilities that provide information on the effectiveness of email campaigns, including important metrics such as open rates, click-through rates, reply rates, and others.

Pros and Cons of Woodpecker.co

ProsCons
Allows for high levels of personalization in emails.Limitations on the number of emails you can send.
Integrates with various CRM systems and other tools.Limited reporting and analytics.
Provides detailed tracking and analytics.Occasional glitches and screen-freeze issues.
Responsive customer support team.

Woodpecker.co Pricing

  • Cold Email – $25 per month (Billed Annually)
  • Agency – $52 per month (Billed Annually)

7. Mailshake

  • G2 – 4.1/5 ⭐ based on 48 reviews
  • Capterra – 4.5/5 ⭐ based on 32 reviews

Mailshake is a comprehensive sales engagement and email automation software that salespeople use to scale their campaigns.

This tool is generally used by email marketers and sales professionals to schedule, track, and personalize email campaigns efficiently.

Mailshake

Mailshake is preferred by users because of its user-friendly interface. Even beginners in email/sales outreach can easily use this software without much guidance.

Why Mailshake Made the Cut?

Choosing the right cold email software is all about making sure it does everything you need it to do well.

Mailshake not only streamlines the email outreach process but also enhances the overall effectiveness of our campaigns.

I picked Mailshake because it checks all the boxes. Let’s go into a bit more detail about what makes Mailshake so good for each point:

Selection CriteriaHow Mailshake Matches the Criteria
Email PersonalizationMailshake offers dynamic templates that enable users to insert custom fields and tailor messages to each recipient’s profile, interests, or past interactions.
Automation and SchedulingWith Mailshake, you can automate entire email sequences, from the initial contact to follow-ups based on recipient actions. Additionally, it also lets you schedule emails to go out at optimal times and improve open rates.
Email DeliverabilityMailshake’s built-in features help maintain a high sender score, thus ensuring emails land in inboxes and not spam folders. It monitors sending patterns and advises on best practices for keeping domain reputation intact.
Analytics and ReportingMailshake provides insights into important performance metrics like open rates, click-through rates, and reply rates. These insights help to improve ROI from your cold email campaigns.
Centralized InboxMailshake consolidates replies and leads into a single inbox, making it easy to manage and respond to contacts. This feature ensures that no interaction is missed and enhances the overall management of the sales pipeline.
Integration with CRM and Other ToolsMailshake’s seamless integration with CRM tools enables users to sync leads and activities automatically. This connection ensures that sales efforts are aligned and that leads are nurtured throughout the sales process.
Team CollaborationMailshake encourages teamwork by providing features such as shared templates, campaign performance comparisons, and team activity tracking. It supports a collaborative environment that is essential for scaling outreach efforts.

Top Features of Mailshake

  • Personalized Cold Emails – Mailshake lets you personalize your cold email campaigns at scale. You can insert custom fields (like name, company, etc.) into your emails and ensure each prospect feels the message is tailored specifically to them.
  • Email Campaign Automation – With Mailshake, you can automate your entire email outreach process. This involves establishing chains of automated emails that are initiated depending on the actions of the potential customer, such as whether they have opened an email or clicked on a link.
  • A/B Testing – Mailshake provides A/B testing feature to test different versions of your emails to see which performs better. This feature helps in optimizing email content, subject lines, and sending times for better engagement rates.
  • Lead Catcher – The Lead Catcher feature helps to manage and prioritize responses from your email campaigns. It filters and categorizes replies based on custom criteria and makes it easier to focus on the most promising leads and respond promptly.
  • Smart Sending Options – Mailshake offers smart sending options such as scheduling emails to be sent at the most optimal times and pausing campaigns based on prospect feedback (e.g., out-of-office replies). This helps to ensure that your messages are more likely to be seen and read.

Pros and Cons of Mailshake

ProsCons
Provides detailed insights into campaign performance.Can be costly for small businesses and startups.
Works with different CRM systems to simplify the workflow.Occasionally encounter bugs or technical issues.
The interface of the platform is easy to use and intuitive.
Provides a selection of templates and guides for crafting successful campaigns.

Mailshake Pricing

  • Email outreach – $58/month (Billed Annually)
  • Sales engagement – $83/month (Billed Annually)

8. Apollo.io

  • G2 – 4.1/5 ⭐ based on 48 reviews
  • Capterra – 4.5/5 ⭐ based on 32 reviews

Apollo.io is a comprehensive sales intelligence and engagement platform that goes beyond the typical cold email software.

It’s designed to streamline the sales process by providing tools for finding, connecting with, and engaging potential customers.

Apollo.io

Overall, Apollo.io is a great tool for sales teams seeking to improve their cold email campaigns and overall sales engagement goals. The comprehensive database and advanced personalization as well as integration with key sales tools make it a valuable asset for businesses to scale outbound sales.

Why Apollo.io Made the Cut?

Choosing the correct tool for sending cold emails is similar to selecting the ideal fishing rod for deep-sea fishing – you need something dependable that will help you get the biggest catch.

Apollo.io is like that top-notch fishing rod.

Here’s a closer look at why I picked Apollo.io in simple terms:

Selection CriteriaHow Apollo.io Matches the Criteria
Email PersonalizationApollo.io provides an intricate system for personalizing emails, incorporating not just basic placeholders, but also complex variables based on user behavior and profile data. This ensures each recipient feels the message is uniquely tailored for them.
Automation and SchedulingThe platform’s automation engine is sophisticated that enables you to design complex email sequences that trigger based on prospect’s behavior. The scheduling function, on the other uses data-driven insights to determine optimal send times for different segments in order to maximize the potential for emails to be opened.
Email DeliverabilityApollo.io has an advanced deliverability infrastructure that constantly adapts to email service provider algorithms to ensure high inbox placement rates. It includes features like automated list cleaning, spam test scoring, and domain health checks to safeguard sender reputation.
Analytics and ReportingWith Apollo.io’s analytics dashboard, you gain deep insights into campaign performance, including A/B testing results, conversion tracking, and engagement analysis.
Centralized InboxThe centralized inbox within Apollo.io aggregates all correspondence, allowing users to manage conversations and track engagement from a single interface.
Integration with CRM and Other ToolsApollo.io integrates fluidly with several CRM platforms, syncing data bidirectionally to keep sales pipelines updated in real-time. This integration enables a unified view of customer interactions and streamlines lead nurturing processes.
Team CollaborationThe platform supports robust team collaboration tools, including shared sequences, team performance analytics, and centralized feedback loops. This encourages a cohesive team approach to campaign management.

Top Features of Apollo.io

  • Lead Generation and Data Enrichment – Apollo.io offers access to a vast database of potential leads including detailed information on companies and decision-makers across various industries.
  • Email Automation and Personalization – Apollo.io allows you to automate cold email campaigns to reach out to a large number of prospects efficiently. The platform also supports high levels of personalization based on the enriched data available.
  • Advanced Segmentation and Targeting – Apollo.io allows you to segment your target audience based on a wide range of criteria including industry, company size, job title, and more. This segmentation ensures that cold email campaigns are highly targeted and engage your prospects.
  • Integration with CRM and Sales Tools – Apollo.io integrates seamlessly with popular CRM systems and sales tools to ensure that sales teams can maintain a unified workflow.
  • Multi-Channel Outreach – Beyond cold email, Apollo.io supports a multi-channel sales engagement approach including phone calls and social media outreach.

Pros and Cons of Apollo.io

ProsCons
Helps prioritize high-value leads and companies using AI.The vast amount of data may lead to information overload.
Enables email, call, and LinkedIn connection within one platform.For small businesses or startups, the cost of Apollo.io can be too high.
Offers end-to-end automation for sales processes.
Keeps CRM data fresh and reliable with automatic updates.

Apollo.io Pricing

  • Free – $0 per month (60 Mobile & 120 Export Credits/year)
  • Basic – $49/user per month (900 Mobile & 12,000 Export Credits/year)
  • Professional – $79/user per month (1,200 Mobile & 24,000 Export Credits/year)
  • Organization – $99/user per month (2,400 Mobile & 48,000 Export Credits/year)

9. GMass

  • G2 — 4.6 ⭐/5 based on 1115 reviews
  • Capterra — 4.6 ⭐/5 based on 96 reviews

If you simply need an easy way to blast out cold emails, GMass has you covered. It lets you swiftly upload large contact lists and send them cold emails with just a few clicks.

Gmail is loaded with email personalization features, auto follow-ups, and more to run your outreach effectively. You can even automate your emails to be sent at a specific date and time, which helps to reach your prospects at the most opportune time.

GMass

In simple words, it simplifies the process of sending cold emails by offering powerful automation features within Gmail.

Why GMass Made the Cut?

The decision to choose GMass.co was driven by its strong performance across essential functions including email personalization, robust automation, insightful analytics, and much more.

Below is a detailed breakdown of how GMass.co aligns with our key selection criteria:

Selection CriteriaHow GMass Matches the Criteria
Email PersonalizationGMass offers dynamic email templates that personalize every aspect of your cold emails based on prospect data.
Automation and SchedulingYou can automate full email sequences with GMass.co, which includes follow-ups depending on if a recipient has opened an email, clicked a link, or replied. It allows you to set a specific time and date for sending your emails.
Email DeliverabilityGMass.co prioritizes deliverability with tools that manage sending rates and optimize send times for maximum engagement.
Analytics and ReportingThe platform provides detailed analytics that track each campaign’s success in real-time, including open rates, click-through rates, bounce rates, and responses.
Centralized InboxBy integrating directly with Gmail, GMass.co ensures all your campaign emails and responses are in one location, maintaining a clean and organized inbox.
Integration with CRM and Other ToolsGMass.co can be linked with major CRM systems and synchronize your contact lists, campaign results, and lead statuses.
Team CollaborationThe tool supports teamwork by allowing multiple users to collaborate within the same account. Team members can share campaigns, reports, and templates, which fosters a cohesive approach to campaign management.

Top Features of GMass

  • Mail Merge with Google Sheets — You can effortlessly merge data from Google Sheets to personalize your emails. This means you can tailor each email for each prospect using information from your spreadsheets.
  • Automatic Follow-Up Emails — You can set up sequences of emails that are sent automatically based on whether prospects opened the previous email, clicked on a link, or replied.
  • Campaign Analytics — With Campaign Analytics, you can track the performance of your emails with comprehensive reports directly in your Gmail.
  • Send Emails in Bulk from Gmail — Send out large email campaigns directly from your Gmail account, making it look like you’ve personally sent each email.
  • Email Scheduling — Email Scheduling allows you to set a future date and time for sending your emails. This feature enables you to contact potential clients at the time when they are likely to interact with your email.

Pros and Cons of GMass

ProsCons
Easy to set up.It only works with Gmail.
Powerful email campaign tools.No built-in email templates.
Google Sheets integration.You need to pause a campaign to launch another.
Effective customer support.

GMass Pricing

  • Standard — $19.95 per month
  • Premium — $29.95 per month
  • Enterprise — $49.95 per month

10. Reply.io

  • G2 — 4.6⭐/5 based on 996 reviews
  • Capterra — 4.6⭐/5 based on 96 reviews

Reply.io is a sales engagement platform that is designed to streamline and automate the communication process for sales, marketing, and recruitment professionals.

Using Reply, you can automate your outreach using its powerful AI, set multiple touchpoints to not lose your prospect from your sight, and get detailed analytics of each campaign.

Reply-io

What sets Reply.io apart is its ability to automate repetitive sales tasks while maintaining a personalized approach. While other platforms focus solely on automation, Reply.io recognizes the importance of human connection in sales interactions.

Why Reply.io Made the Cut?

Reply.io delivers a versatile and powerful toolset that aligns with our stringent selection criteria.

Below, we delve into the specifics of how Reply.io satisfies our requirements for the best cold email software.

Selection CriteriaHow Reply.io Matches the Criteria
Email PersonalizationReply.io enables advanced personalization using custom variables and templates that can tailor every email to the recipient’s context, making messages feel unique and individually crafted.
Automation and SchedulingReply.io lets you set up sequence-based campaigns with multiple touchpoints, auto-pause options, and condition-based follow-up emails. You can also schedule your emails to go out at specific times for different time zones across the globe.
Email DeliverabilityReply.io increases deliverability by offering detailed analysis of domain health, warm-up suggestions, and features designed to avoid spam filters and ensure high inbox placement rates.
Analytics and ReportingReply.io provides detailed analytics that includes metrics like open rates, response rates, and conversion tracking, all through an intuitive dashboard that allows for data-driven decision-making.
Centralized InboxThe platform provides a unified inbox that syncs with your email, keeping all campaign-related correspondence in one place, which allows for easy management and follow-up on leads.
Integration with CRM and Other ToolsReply.io boasts robust integrations with popular CRM systems and ensures that your contact data is up-to-date and activities are logged for seamless transitions between tools.
Team CollaborationReply.io is packed with features like team performance tracking, shared templates, and synchronized campaigns to make collaboration easy and efficient.

Top Features of Reply.io

  • Email Automation — You can automate not just your emails but also follow-ups based on the behavior of your prospects. If someone opens your email but doesn’t respond, Reply.io can send a follow-up based on that action.
  • Personalization at Scale — Despite automating your outreach, you won’t lose that personal touch. You can use custom variables and fields to make each email feel as though it was hand-typed.
  • AI Email Quality — Reply.io employs AI to score your email content, giving you suggestions on how to improve it for higher engagement rates.
  • Performance Analytics — You have access to detailed reports on how your campaigns are performing, with metrics on open rates, reply rates, and more, helping you refine your strategies.
  • Team Collaboration — You can share successful templates, campaigns, and reports with your team, making it easier to maintain a unified outreach strategy.
  • A/B Testing — You can test different versions of your emails to find out which messaging resonates best with your audience, allowing for data-driven optimization.

Pros and Cons of Reply.io

ProsCons
Provides AI-driven insights for email content optimization.Initial campaign setup can be time-consuming.
Streamlines outreach by automating emails and follow-ups.May be overwhelming for users new to cold email tools.
Allows sharing of campaigns and templates within a team.

Reply.io Pricing

  • Free — $0 per month
  • Starter — $60/user per month
  • Professional — $90/user per month
  • Custom — Request for a custom quote

11. Snov.io

  • G2 — 4.5 ⭐/5 based on 270 reviews
  • Capterra — 4.5 ⭐/5 based on 199 reviews

If you’re looking for affordable cold email automation, put Snov.io on your radar. It packs excellent features like template scheduling, workflows, and email tracking into its budget-friendly pricing.

Snov-io

Why Snov.io Made the Cut?

Snov.io provides a comprehensive suite of features that not only meet but exceed our requirements for streamlined and effective cold emailing campaigns.

Below, you will find a comparative table that illustrates the specific features of Snov.io which directly correspond to our selection benchmarks:

Selection CriteriaHow Snov.io Matches the Criteria
Email PersonalizationSnov.io offers a wide range of customizable email templates that enable highly personalized emails tailored to each prospect.
Automation and SchedulingSnov.io allows you to set up drip email campaigns with automated follow-ups, with an email scheduling feature to optimize the send times.
Email DeliverabilitySnov.io includes deliverability features to ensure high inbox rates, avoid spam filters, and improve overall reach.
Analytics and ReportingSnov.io provides detailed reports on campaign performance, allowing for data-driven decisions and strategy adjustments.
Centralized InboxSnov.io’s centralized inbox collects all email replies in one place, making it easy to manage and respond to emails.
Integration with CRM and Other ToolsIt integrates smoothly with various CRM tools, ensuring a seamless workflow and that all communications are logged.
Team CollaborationThe platform supports team collaboration with shared access to leads, campaign statistics, and template sharing.

Top Features of Snov.io

  • Email Drip Campaigns — Set up multi-stage email sequences with triggers based on prospect actions. This means you can automate your follow-up based on whether a prospect opens an email, clicks a link, or replies.
  • Email Personalization — Snov.io offers advanced personalization options for your emails, so you can make each message feel individually crafted for the prospect.
  • Email Tracker — You get real-time notifications when someone opens your email or clicks a link, allowing you to time your follow-ups perfectly based on prospect engagement.
  • Email Finder — You can quickly find email addresses for leads on various platforms, including LinkedIn, and websites, making it easy to build a relevant mailing list for your campaigns.
  • Email Verifier — Before you send out your emails, you can verify them to reduce bounce rates. This helps maintain your sender reputation and ensures your messages reach the inbox.

Top Features of Snov.io

  • Email Drip Campaigns — Set up multi-stage email sequences with triggers based on prospect actions. This means you can automate your follow-up based on whether a prospect opens an email, clicks a link, or replies.
  • Email Personalization — Snov.io offers advanced personalization options for your emails, so you can make each message feel individually crafted for the prospect.
  • Email Tracker — You get real-time notifications when someone opens your email or clicks a link, allowing you to time your follow-ups perfectly based on prospect engagement.
  • Email Finder — You can quickly find email addresses for leads on various platforms, including LinkedIn, and websites, making it easy to build a relevant mailing list for your campaigns.
  • Email Verifier — Before you send out your emails, you can verify them to reduce bounce rates. This helps maintain your sender reputation and ensures your messages reach the inbox.
  • Campaign Analytics — You get detailed reports on your campaign’s performance, including open rates, click-through rates, and reply rates, which you can use to tweak and improve your future campaigns.

Pros and Cons of Snov.io

ProsCons
Lets you create multi-touch email sequences with conditional triggers.The email finder tool may sometimes return incorrect or outdated information.
The built-in email verifier helps to reduce bounce rates.Some users have noted that the customer support response times can be slow.
Has a clean and intuitive interface.
Lots of customization email templates.

Snov.io Pricing

  • Trial Plan — $0 per month
  • Starter Plan — $30 per month
  • Pro Plan — $75 per month
  • Managed Service Plan — $2,999 per month

12. Hunter.io

  • G2 — 4.4⭐/5 based on 400+ reviews
  • Capterra — 4.6⭐/5 based on 500+ reviews

If you already use and love Hunter.io for contact data enrichment, you should definitely check out their new Campaigns feature.

Hunter Campaigns allows you to seamlessly execute cold email sequences using the lists enriched through Hunter.io.

Hunter-io

While it’s not a comprehensive email marketing platform, it is certainly useful for the initial stages of cold email outreach.

Why Hunter.io Made the Cut?

When I was looking for the best cold emailing tools, Hunter.io really stood out. It’s great for finding verified email addresses and makes sending cold emails at scale a lot easier.

Below, the table presents a detailed analysis of how Hunter.io meets almost each criteria:

Selection CriteriaHow Hunter.io Matches the Criteria
Email PersonalizationHunter.io provides email templates that can be easily personalized with attributes such as name, company, position, and other variables, allowing for tailored communications that resonate with each prospect.
Automation and SchedulingThe platform offers the features to schedule emails, follow-ups, and automate the entire campaign process based on triggers and each prospect’s behavior.
Email DeliverabilityHunter.io assists in improving email deliverability by verifying email addresses and domain health, reducing bounce rates, and enhancing sender reputation.
Analytics and ReportingIt comes with tracking and reporting tools that offer insights into opens, clicks, and replies, which help you measure and optimize the performance of your cold email campaigns.
Centralized InboxHunter.io does not operate a centralized inbox, but it integrates smoothly with multiple email service providers. This facilitates easy management of campaign responses at some level.
Integration with CRM and Other ToolsHunter.io can be connected with popular CRMs and other tools for efficient data flow and activity tracking.
Team CollaborationThe platform supports team features such as shared campaigns and contacts to enable multiple users to work collaboratively on outreach strategies.

Top Features of Hunter.io

  • Email Finder — Before you even start your campaign, Hunter helps you find professional email addresses associated with the domain of interest. This is crucial for building a targeted email list.
  • Email Campaign — You can create personalized email campaigns directly within Hunter. By using data from your email lists, you can customize each email for its prospect, increasing the likelihood of engagement.
  • Email Scheduling — The email scheduling feature lets you send your emails at the right time by scheduling them according to your prospect’s time zones and preferred hours. This feature ensures your emails are more likely to be opened.
  • Email Follow-ups — You can set up automatic follow-ups to be sent if your first email doesn’t get a reply. You can define the delay between follow-ups and customize each message, keeping your outreach persistent yet personalized.
  • Email Verification — Prior to sending your emails, Hunter can verify the email addresses on your list to decrease bounce rates and protect your sender’s reputation.
  • Performance Tracking — This feature lets you analyze the performance of your campaigns with detailed metrics on opens, clicks, and replies. This helps you understand what works and what needs improvement.

Pros and Cons of Hunter.io

ProsCons
The intuitive interface allows for easy navigation and use.No CRM Integration.
Effortlessly integrates with Google Workspace.No A/B Testing.
Easily find email addresses related to a specific company or domain.Limited cold email automation.

Hunter.io Pricing

  • Free — $0 per month
  • Starter — $34 per month
  • Growth — $104 per month
  • Business — $349 per month

13. Super Send

  • G2 — 4.8⭐/5 based on 9 reviews
  • Capterra — 4.9⭐/5 based on 18 reviews

Super Send is a dedicated cold email tool created to assist businesses and individuals in making their cold email outreach more efficient.

The software supports the start of successful cold email campaigns by offering a range of tools that make it easier to create, send, and organize personalized email messages in large quantities.

Super-Send

For businesses and teams looking to run effective outbound campaigns, Super Send offers a compelling package of automation, optimization, personalization, and integration features designed to make cold outreach more effective and efficient.

Why Super Send Made the Cut?

Supersend.io made the cut because it’s really handy for sending effective cold emails. It’s not complicated and it has just the right features like making emails feel more personal and letting you schedule when to send them.

Here’s a table that breaks down the good stuff Supersend.io does:

Selection CriteriaHow Supersend.io Matches the Criteria
Email PersonalizationSupersend.io allows to create deeply personalized email content by using advanced templating that includes dynamic fields, which adjust the content according to the recipient’s profile, behavior, or engagement history.
Automation and SchedulingThe tool provides sophisticated automation workflows that trigger based on user engagement, such as email opens or link clicks, along with the ability to schedule campaigns in advance.
Email DeliverabilitySupersend.io focuses on maximizing deliverability through features such as sender reputation management, automatic bounce handling, and domain authentication, which collectively enhance the likelihood of emails reaching the recipient’s primary inbox.
Analytics and ReportingSupersend.io helps to track the performance of each email sent, with metrics that cover open rates, click-through rates, and conversion data, which provides valuable insights for optimizing future campaigns.
Centralized InboxWhile it does not have a centralized inbox solution, Supersend.io integrates smoothly with our existing email systems to streamline response management and ensure that all customer interactions are tracked and accessible within our primary email interface.
Integration with CRM and Other ToolsSuper Send seamlessly connects with popular CRM platforms and other sales tools to ensure data consistency across all stages of the sales funnel.
Team CollaborationThe platform supports team collaboration through features such as shared access to campaigns, real-time activity logs, and role-based permissions that helps to foster a collaborative environment.

Top Features of Super Send

  • Email Automation – Super Send enables you to send cold emails directly via your Gmail address. After your initial emails, you can also schedule automated follow-ups based on recipients’ activity.
  • Multi-Channel Outreach – Along with email, Super Send allows you to reach your prospects via Twitter and LinkedIn. You can automate profile visits, connection messages, and connection requests for better visibility and engagement.
  • Inbox Rotation – You can increase your sending volume without shooting ESP sending limits with the Inbox Rotation feature in Saleshandy. It allows you to send emails for one campaign from different email addresses.
  • A/B Testing – You can A/B test your cold email subject lines to find the ones that resonate the most with your recipients.

Pros and Cons of Super Send

ProsCons
Intuitive and logical interface.Managing multi-channel campaigns can be overwhelming for new users.
Customer support team is very responsive.Does not support certain CRM platforms and sales tools.

Super Send Pricing

  • Bootstrapper — $30 per month
  • Startup — $50 per month
  • Scale — $75 per month

14. Close.io

  • G2 — 4.6⭐/5 based on 310 reviews
  • Capterra — 4.7⭐/5 based on 147 reviews

Close.io, now known simply as Close, is a sales engagement CRM designed to help sales teams close more deals.

It streamlines the sales process by bringing communication tools and data into one platform. This makes it easier for sales professionals to manage their pipelines and follow up with prospects efficiently.

Close-io

With Close, you can make calls, send emails, and even text our prospects and customers directly from the platform. This integration eliminates the need to switch between different apps and platforms, making our sales process smoother and more efficient.

Why Close.io Made the Cut?

I picked Close.io because it’s really easy to use and it has everything I need for sending cold emails. Plus, it keeps track of all the emails and helps me figure out what works best.

Let’s break down why Close.io was my choice to feature in our best cold email software list.

Selection CriteriaHow Close.io Matches the Criteria
Email PersonalizationClose.io’s personalization features are outstanding. It lets you insert custom variables and create dynamic content that resonates with each prospect. This level of personalization leads to higher engagement and response rates.
Automation and SchedulingThe automation feature on the platform enables you to create intricate sequences of follow-up messages based on a prospect’s behaviors. Close.io’s scheduling system ensures that your emails are sent at the best time to increase the likelihood of them being opened.
Email DeliverabilityClose.io offers sophisticated algorithms and tools that help your emails avoid spam filters and land in the primary inbox. This increases the visibility of your campaigns and improves overall success rates.
Analytics and ReportingClose.io offers comprehensive analytics that monitors various metrics such as open rates, click-through rates, and conversion rates. These insights enable in-depth reporting on how email campaigns are performing.
Centralized InboxThe centralized inbox feature is a key benefit of Close.io. It gives you a unified view of all your customer interactions. This centralization ensures that no communication slips through the cracks and allows for effective management of leads.
Integration with CRM and Other ToolsClose.io integrates seamlessly with a variety of CRM systems, which streamlines the workflow between email marketing and customer relationship management.
Team CollaborationThe platform offers shared inboxes, real-time visibility into colleague activities, and the ability to assign emails to specific team members.

Top Features of Close.io

  • Integrated Calling – Close provides a built-in calling feature that allows you to make and receive calls directly within the CRM. This feature includes call recording, automatic call logging, and one-click dialing to ensure that all interactions are tracked and easily accessible.
  • Email Automation – The platform includes powerful email automation features such as bulk emailing, email templates, and automated email sequences. These features help you to follow up with leads at scale while maintaining a personal touch.
  • Lead Management – Close makes it easier to organize and manage your leads. It offers customizable pipelines, lead segmentation, and detailed activity tracking to ensure that you can prioritize your efforts and stay focused on the most promising opportunities.
  • SMS Messaging – In addition to calls and emails, Close supports SMS messaging, providing another channel for engaging with prospects. This feature allows for quick, informal communication and can improve response rates.
  • Reporting and Analytics – Close offers comprehensive reporting tools that give you valuable insights into your campaign performance. These analytics help identify trends, measure the effectiveness of sales activities, and make data-driven decisions to improve results.

Pros and Cons of Close.io

ProsCons
Intuitive and clean interface.Does not offer a free trial.
Works seamlessly with a diverse array of third-party apps.Can be expensive for small businesses or startups.
Helps in finding and segmenting leads quickly.Limited email templates.

Close.io Pricing

  • Startup — $49 per month (includes 1 user | billed annually)
  • Professional — $299 per month (includes 3 users | billed annually)
  • Enterprise — $69 per month (includes 5 users | billed annually)

15. Mixmax

If you want your cold email platform tightly integrated with Gmail, Mixmax is a great choice.

It enables you to easily track opens, clicks, and replies right from your inbox. This gives you valuable insight without toggling between apps.

Mixmax

Additionally, Mixmax provides email templates that can be customized and shared across teams, promoting consistency in messaging and saving valuable time.

Overall, Mixmax is great for sales teams who need to simplify communication and connect with prospects.

Why Mixmax Made the Cut?

Mixmax is great because it makes sending emails easy and smart. More importantly, it fits right into our day-to-day tools.

The table below provides a detailed overview of how Mixmax satisfies each selection criteria:

Selection CriteriaHow Mixmax Matches the Criteria
Email PersonalizationMixmax offers excellent email personalization features like email sequences that can be customized with variables from your CRM to ensure each prospect feels personally addressed.
Automation and SchedulingThe software allows you to automate email sequences including follow-ups based on each prospect’s unique behavior. The scheduling feature, on the other hand, helps to ensure your emails are delivered at optimal times.
Email DeliverabilityMixmax uses advanced sending infrastructure and best practices to maximize email deliverability to ensure your messages reach the primary inboxes.
Analytics and ReportingIt provides comprehensive analytics including tracking of opens, clicks, and replies. This greatly contributes to refining campaign strategies for better results.
Centralized InboxThe platform integrates smoothly with Gmail and offers a centralized inbox that helps manage and track all email interactions efficiently.
Integration with CRM and Other ToolsMixmax offers robust integration, particularly with Salesforce, to ensure that your CRM data enhances the effectiveness of your cold email outreach.
Team CollaborationThe platform comes with plenty of team collaboration features such as shared templates, sequences, and analytics. This helps to create a cohesive and coordinated approach to cold emailing.

Top Features of Mixmax

  • Email Sequences — You can create automated email sequences, scheduling follow-up emails that are triggered based on recipient actions or inactions.
  • Email Tracking —Mixmax allows you to track email opens, clicks, and downloads in real-time. This feature helps to understand how your prospects are interacting with your emails.
  • Scheduling and Calendar Integration — Mixmax offers a robust scheduling feature that allows recipients to schedule meetings directly from an email through calendar integration. It synchronizes with Google Calendar, simplifying appointment management and preventing scheduling conflicts.
  • Templates and Personalization — The software offers plenty of email templates to streamline your workflow and personalize your outreach. You can insert placeholders that auto-populate with each prospect’s details.
  • Polls and Surveys — You can embed polls and surveys directly in your emails to engage prospects and collect information without requiring them to leave their inbox.

Pros and Cons of Mixmax

ProsCons
Offers robust tracking features.Primarily designed for Gmail users.
Integrates directly with Gmail.Customer support response can be inconsistent.
Intuitive user interface with easy-to-manage campaigns.

Mixmax Pricing

  • Free Plan — $0/user per month
  • SMB — $29/user per month (when billed annually)
  • Growth — $49/user per month (when billed annually)
  • Growth + Salesforce — $69/user per month (when billed annually)
  • Enterprise — Request for custom quote.

16. Outreach.io

  • G2 — 4.3⭐/5 based on 3081 reviews
  • Capterra — 4.4⭐/5 based on 281 reviews

Outreach.io is a leading sales engagement platform designed to help sales teams automate and streamline their communication processes, manage their pipelines more effectively, and ultimately close more deals.

It’s particularly popular among sales professionals and organizations looking to optimize their outbound sales activities.

Outreach-io

Outreach.io combines a variety of tools and features into a single platform, which makes it easier, especially for enterprise sales teams, to execute their strategies efficiently.

Why Outreach.io Made the Cut?

I selected Outreach to be featured on my list because it’s got everything you need to launch highly effective cold email campaigns at scale.

Below is an in-depth look at how Outreach.io fulfills each of our selection criteria:

Selection CriteriaHow Outreach.io Matches the Criteria
Email PersonalizationOutreach.io goes beyond the mere “mail-merge” feature and allows you to incorporate behavioral data to tailor each email as if it were hand-written for the recipient.
Automation and SchedulingThe platform’s automation lets you create complex, trigger-based sequences that feel natural and timely. The scheduling function allows you to send emails based on the prospect’s time zone.
Email DeliverabilityOutreach.io employs sophisticated deliverability technology to ensure a high inbox placement rate. It helps to manage the sender’s reputation, validate email addresses before sending, and provides feedback on potential content flags. This helps to ensure that each cold email reaches its intended destination.
Analytics and ReportingThe platform offers a comprehensive analytics dashboard, providing real-time data on the performance of campaigns.
Centralized InboxOutreach.io’s centralized inbox feature allows users to manage all their sales communication from within the platform. It integrates emails from various platforms and aligns them with the respective leads and contacts.
Integration with CRM and Other ToolsThe software allows you to sync data with CRM systems like Salesforce and ensures that all touchpoints with leads and customers are tracked.
Team CollaborationIt enables the sales team to share successful templates and sequences, track team performance, and distribute leads evenly.

Top Features of Outreach.io

  • Sequence Automation — You can automate your emails, placing prospects into sequences that will send follow-up messages based on their actions. No need to remember to send that second or third email—it’s all done for you.
  • Personalization Features — Outreach.io enables you to personalize your emails efficiently. You will be able to customize messages for each potential customer while still maintaining the important personal connection needed in cold emailing.
  • A/B Testing — A/B testing helps you improve your emails by testing different messages to determine which ones are most effective. This feature enables you to continuously improve your strategy to achieve higher open and response rates.
  • Template Library — Save time with a library of email templates. You can analytics-proven templates to kickstart your campaigns.
  • Analytics Dashboard — When using Outreach.io, you have visibility and insight into your email outreach efforts. The analytics dashboard provides a live snapshot of your campaigns’ performance, enabling you to make decisions based on data.
  • Salesforce Integration — If you use Salesforce, you will find it beneficial how Outreach.io integrates with your CRM to synchronize and update all your lead data.

Pros and Cons of Outreach.io

ProsCons
Allows outreach through email, phone, and social media.May be expensive for small businesses or individual users.
Enhances email effectiveness through performance testing.Initial setup and customization can be time-consuming.
Supports sharing and collaboration across sales teams.

Outreach.io Pricing

  • Standard — Request for a custom quote
  • Professional — Request for a custom quote
  • G2 — 4.5⭐/5 based on 125 reviews
  • Capterra — 4.7⭐/5 based on 118 reviews

SalesBlink is a complete platform for automating sales outreach, aimed at helping sales teams streamline their prospecting, outreach, and closing tasks.

The greatest thing about this cold email software is its ability to combine numerous tools in one platform, making the sales process more efficient.

SalesBlink

In short, Salesblink’s goal is to offer a comprehensive solution for streamlining and enhancing cold email outreach strategies using its personalization, automation, tracking, and integration capabilities features.

Why SalesBlink Made the Cut?

I picked SalesBlink for sending our cold emails because it really nails the cold email automation part. The best part is that most of our emails actually get to the people they’re meant for, instead of getting lost or ending up in the spam folder.

Here’s a closer look at why SalesBlink made it to our best cold email software list:

Selection CriteriaHow SalesBlink Matches the Criteria
Email PersonalizationSalesBlink has a suite of personalization tools that allows you to tailor each email to resonate with the prospect and increase the likelihood of engagement and response.
Automation and SchedulingThe platform’s sophisticated automation tools enable you to set up complex campaign sequences with precision timing, while its scheduling features ensure that your emails are sent at the most opportune times.
Email DeliverabilitySalesBlink has cutting-edge deliverability technology that ensures your emails bypass spam filters and land in the primary’s primary inbox.
Analytics and ReportingSalesBlink provides a robust analytics suite that delivers actionable insights such as open rates, click-through rates, and conversion metrics, all presented in an accessible format.
Centralized InboxThe centralized inbox feature consolidates all communications into a single, manageable interface.
Integration with CRM and Other ToolsSalesBlink integrates seamlessly with a wide array of CRM systems and other essential business tools to create a cohesive ecosystem for growing your outbound sales.
Team CollaborationThe platform fosters team collaboration by allowing multiple team members to access shared campaigns, templates, and analytics.

Top Features of SalesBlink

  • Email Outreach Automation – Salesblink allows you to create multi-step email sequences with automated follow-ups triggered by recipient actions like opens, clicks, or replies.
  • Personalized Email Campaigns – The platform allows you to personalize cold emails at scale by letting you dynamically insert custom fields like recipient name, company details, etc. into your email content.
  • Email Warm-Up – Salesblink has an email warm-up feature to gradually increase sending volumes and build a reputation with email providers for better deliverability.
  • Cold Calling – Beyond email, SalesBlink supports cold calling efforts by providing a built-in dialer. This enables you to initiate phone calls straight from the platform while maintaining centralized control over all sales activities.
  • CRM Integration – Salesblink seamlessly synchronizes data with well-known CRMs such as Salesforce, HubSpot, and Pipedrive.

Pros and Cons of SalesBlink

ProsCons
Automates various repetitive tasks.Access to immediate customer support might be limited.
Provides robust prospecting tools to find potential leads.May require significant training and onboarding time.
Includes support for cold calling.
Suitable for businesses of all sizes.

SalesBlink Pricing

  • Scale – $25 per month (Billed Annually)
  • Growth – $79 per month (Billed Annually)
  • Business – $179 per month (Billed Annually)

18. SmartReach

  • G2 – 4.8⭐/5 based on 26 reviews
  • Capterra – 4.8⭐/5 based on 24 reviews

Smartreach.io is a platform for email outreach that is created for sending automated cold emails with tools to expand your outreach efforts.

Using Smartreach.io, you can craft custom email sequences that effectively capture the attention of your potential clients at the most optimal moment.

Moreover, you have the option to establish automated follow-ups to keep your messages top of mind for your potential customers, ultimately boosting your response rates.

Smartreach

In short, SmartReach is equipped with many useful features such as email verification, campaign soft-start, spam test reports, and detection of missing merge tags to boost email deliverability.

Why SmartReach Made the Cut?

I picked SmartReach.io because it’s an all-in-one cold email software that seamlessly combines robust features with a user-friendly interface.

Below is a detailed breakdown of how SmartReach.io meets each selection criteria:

Selection CriteriaHow Smartreach.io Matches the Criteria
Email PersonalizationSmartReach.io offers dynamic content insertion to tailor each email to make it look as though it was written individually for each prospect.
Automation and SchedulingThe software allows setting up sophisticated email sequences with conditional triggers to ensure follow-ups are timely and contextually appropriate.
Email DeliverabilityIt uses advanced email validation and spam testing to maintain high deliverability scores to make sure that your messages land in the inbox, not the spam folder.
Analytics and ReportingSmartReach.io provides detailed reports on campaign performance such as open rates, click rates, and reply rates, which gives you clear insights for optimizing your future strategies.
Centralized InboxAll replies and follow-up emails are organized into a single inbox in order to streamline the management of leads and make sure no opportunity is missed.
Integration with CRM and Other ToolsSmartReach.io integrates seamlessly with popular CRMs and other productivity tools and syncing data automatically.
Team CollaborationThe platform promotes teamwork with shared campaigns, templates, and transparent performance metrics.

Top Features of SmartReach

  • Email Automation and Sequencing – You can set up email sequences with multiple steps that trigger automatic follow-up messages depending on the actions of the recipient, such as opening, clicking, or responding.
  • Prospect Management – The platform provides features for organizing and categorizing potential clients, enabling you to customize your communication to certain demographics for improved interaction.
  • Email Personalization – SmartReach.io supports advanced personalization features to customize emails with details specific to each recipient, increasing the likelihood of a response.
  • A/B Testing – A/B Testing allows you to experiment with various iterations of their emails to identify the most effective elements (such as subject lines or email content).
  • Spam Test and Deliverability Features – The platform provides spam testing and email delivery features to ensure emails are delivered to recipients’ inboxes rather than their spam folders.

Pros and Cons of SmartReach

ProsCons
Intuitive and easy to use.Limited customization options for email templates.
Provides detailed insights into campaign performance.Customer support is average.
Integrates with various CRM systems.
Includes robust tools for managing and segmenting prospects.

SmartReach Pricing

  • Email Outreach – $23/seat per month (Billed Annually)
  • Sales Engagement – $39/seat per month (Billed Annually)
  • Agency – Request for a custom quote
  • Enterprise – Request for a custom quote

19. Klenty

  • G2 — 4.6⭐/5 based on 204 reviews
  • Capterra — 4.7⭐/5 based on 34 reviews

Klenty is a sales engagement platform designed to help sales teams increase their productivity and efficiency in outreach efforts.

It provides a full range of tools that boost the efficiency and success of cold email campaigns. With Klenty, you can automate multi-touch email cadences with personalized messaging while tracking real-time engagement metrics.

Klenty

Overall, Klenty strives to give sales representatives a comprehensive tool for carrying out automated cold email outreach at scale.

Why Klenty Made the Cut?

Klenty is a sales engagement platform that has proven to be an invaluable tool for streamlining our cold emailing campaigns.

Below, we have detailed how Klenty meets each of our selection criteria:

Selection CriteriaHow Klenty Matches the Criteria
Email PersonalizationKlenty’s platform takes email personalization to the next level. Beyond mere name or company insertions, Klenty enables conditional content blocks that change based on prospect behavior.
Automation and SchedulingWith Klenty, you can automate entire email sequences, set triggers based on prospect actions, and schedule emails to be sent at optimal times.
Email DeliverabilityThe software provides tools to authenticate emails, manage sender reputation, and avoid spam filters. It also offers detailed analytics on deliverability issues to continually optimize for better inbox placement.
Analytics and ReportingKlenty’s analytics dashboard offers a granular look at our campaign’s performance, with metrics that include delivery, open, click, and reply rates.
Centralized InboxManaging responses from cold email campaigns can be chaotic, but Klenty simplifies this with a centralized inbox that collates all replies and provides a clear view of the sales pipeline.
Integration with CRM and Other ToolsThe software offers seamless integration with popular CRM tools, ensuring our sales data is synchronized and up-to-date.
Team CollaborationThe platform promotes teamwork with shared campaigns, templates, and transparent performance metrics.

Top Features of Klenty

  • Email Cadences — With Klenty, you can create and automate personalized email sequences. This means you can set up a series of emails to be sent out on a schedule, automating your follow-up process and saving you a considerable amount of time.
  • Template Personalization — You can utilize Klenty’s template personalization to make your emails feel more one-on-one.
  • Prospect Management — Klenty provides you with the tools to effectively manage your prospects. You can segment them into different lists, track where they are in your sales funnel, and ensure that you’re following up with the right people at the right time.
  • Email Tracking — You’ll have the ability to track opens, clicks, and replies in real-time. This feature gives you insight into how your prospects are engaging with your emails.
  • Deliverability Tools — Klenty offers tools to help improve your email deliverability, including domain warm-up and spam test features, ensuring your emails have a better chance of hitting the inbox.
  • Reply Detection — The software automatically detects replies and can pause or stop your email sequences accordingly, which helps prevent awkward situations where you follow up after a prospect has already responded.

Pros and Cons of Klenty

ProsCons
Offers tools to personalize emails for each prospect.Limited email templates and customization options.
Helps organize your prospects efficiently.Setting up CRM integration is complex.
The interface is user-friendly.

Klenty Pricing

  • Startup — $50/user per month (when billed annually)
  • Growth — $70/user per month (when billed annually)
  • Pro — $100/user per month (when billed annually)
  • Enterprise — Request for a custom quote

20. Outplay

  • G2 — 4.5⭐/5 based on 247 reviews
  • Capterra — 4.7⭐/5 based on 70 reviews

Outplay is a premier enterprise-level cold email platform optimized for sales teams. It focuses on empowering sales reps through excellent automation, sequencing, and AI capabilities.

Outplay is particularly useful for teams engaged in B2B sales because it helps to streamline outreach efforts across multiple channels, including email, phone calls, social media, and SMS.

Outplay

In a nutshell, Outplay is more than just a tool; it’s an all-in-one companion for sales professionals, offering a rich blend of automation, personalization, and real-time tracking features.

Why Outplay Made the Cut?

Outplay has proven itself to be an exemplary tool in our search for the best cold email software.

It impressively checks off every item on our selection criteria through its comprehensive set of features explained below.

Selection CriteriaHow Outplay Matches the Criteria
Email PersonalizationOutplay offers dynamic email templates that can be customized down to minute details using merge tags. This enables you to craft personalized messages that resonate with each prospect.
Automation and SchedulingThe platform’s automation features lets you set up complex email sequences with AI optimization to schedule emails at the most effective times.
Email DeliverabilityOutplay utilizes sophisticated algorithms to help warm up email domains, thus ensuring a high inbox placement rate.
Analytics and ReportingOutplay provides deep insights into campaign performance with metrics that cover every aspect from open rates to click-through rates.
Centralized InboxThe software consolidates communications from various channels into a single, unified inbox to manage conversations and follow-ups more efficiently.
Integration with CRM and Other ToolsOutplay integrates seamlessly with a multitude of CRM systems and other essential sales tools, which enhances the continuity and effectiveness of sales campaigns.
Team CollaborationThe software has various collaborative features that allow for team sequences, shared templates, and performance tracking.

Top Features of Outplay

  • Multichannel Outreach — Outplay lets you reach prospects where they are most responsive, whether that’s through email, phone, SMS, LinkedIn, or Twitter. You get to orchestrate your outreach across different platforms, all from one place.
  • Email Sequences — You can set up a sequence of emails that automatically go out based on the schedule you decide. If someone doesn’t respond, Outplay will send them a follow-up, ensuring that no prospect slips through the cracks.
  • Personalization at Scale — It allows you to craft emails that speak directly to each prospect by utilizing Outplay’s personalization features. Merge tags pull in data like the prospect’s name, company, or job title, making each email feel one-to-one.
  • A/B Testing — Test different subject lines, email bodies, and calls to action to see what resonates best with your audience. Outplay’s A/B testing helps you refine your approach based on actual data.

Pros and Cons of Outplay

ProsCons
Intuitive and clean user interface.Expensive for small businesses or individual users.
Tracks email opens and clicks in real time.Overwhelming for people new to sales automation.
Personalization tools improve engagement rates.

Outplay Pricing

  • Free — $0 per month
  • Growth — $79/user per month (when billed annually)
  • Enterprise — Request for a custom quote

21. Overloop

  • G2 — 4.3⭐/5 based on 110 reviews
  • Capterra — 4.0⭐/5 based on 1 review

If you’re part of a large outbound sales development team and want an elite enterprise-level solution, check out Overloop.

Formerly known as Prospect.io, Overloop is a sales engagement platform designed to enhance outbound marketing campaigns for businesses. It offers a variety of tools and features to streamline and optimize sales processes.

Overloop

Overall, Overloop offers a suite of tools that facilitate various aspects of the sales cycle, from lead generation to deal closure.

Why Overloop Made the Cut?

I selected Overloop to feature in our list because it not only met our requirements but also provided additional benefits that streamlined our email outreach efforts.

Here’s a detailed look at how Outplay aligned with our selection criteria:

Selection CriteriaHow Overloop Matches the Criteria
Email PersonalizationJust like most cold email software, Overloop also lets you write personalized cold emails at scale using merge fields.
Automation and SchedulingThe software’s powerful automation functions let you set up multi-step email campaigns that can be scheduled and triggered based on prospect behavior.
Email DeliverabilityOverloop provides various tools that optimize email delivery to ensure high open rates. This includes sender score monitoring and strategic sending schedules that improve inbox placement.
Analytics and ReportingOverloop gives detailed insights into campaign performance, with data on opens, clicks, replies, and more to help with data-driven decision-making.
Centralized InboxIt offers a centralized inbox that captures all interactions with prospects across multiple channels and maintains a cohesive communication history.
Integration with CRM and Other ToolsOverloop can be easily integrated with a range of CRMs and sales tools to optimize sales processes and keep all team members up to date.
Team CollaborationOverloop encourages collaboration and collective improvement of sales strategies with features like shared templates, campaign management, and performance tracking.

Top Features of Overloop

  • Prospecting — You can find and verify email addresses right from your browser as you browse through LinkedIn profiles or company websites with Overloop’s Chrome extension. This makes building your lead list much more straightforward.
  • Email Automation — Set up personalized email sequences that automatically send follow-ups based on prospect behavior. This means if someone doesn’t open your email, Overloop can send them a nudge without you lifting a finger.
  • CRM Integration — You’ll appreciate the ease of managing your contacts and deals without having to leave Overloop, thanks to its integration with popular CRMs. Your sales data are all in one place, making it easier to keep track of interactions and deals.
  • Workflow Creation — You can create multi-step workflows that go beyond just emails. Incorporate tasks, calls, and LinkedIn messages into your sales sequences to engage with your prospects across multiple channels.
  • Email Tracking — Get real-time notifications when a prospect opens your email or clicks a link. This allows you to time your follow-ups perfectly.
  • Team Collaboration — If you’re working as a team, you can share campaigns, templates, and results, fostering collaboration and ensuring consistency in communication.

Pros and Cons of Overloop

ProsCons
Has a clean and intuitive interface.Can be costly if you’re on a tight budget.
Offers a multifaceted approach to sales outreach.Limited options for split-testing campaigns.
Find and verify email addresses directly from LinkedIn profiles.
Revenue forecasting helps to set realistic goals.

Overloop Pricing

  • Startup — $40/user per month (when billed annually)
  • Growth — $82/user per month (when billed annually)
  • Enterprise — $124/user per month (when billed annually)

22. Uptics.io

  • G2 — 4.5⭐/5 based on 57 reviews
  • Capterra — 4.6⭐/5 based on 6 reviews

Uptics.io is a comprehensive sales acceleration and customer relationship management (CRM) platform designed to help businesses enhance their outbound and inbound sales efforts.

It offers a wide range of tools and features aimed at scaling revenue faster and more efficiently.

Uptics-io

Uptics.io provides a robust and integrated solution for managing the entire sales cycle, from lead generation and nurturing to deal closure.

Why Uptics.io Made the Cut?

The table below outlines the specifics of how Uptics.io aligns with our selection criteria:

Selection CriteriaHow Uptics.io Matches the Criteria
Email PersonalizationUptics.io offers dynamic content insertion to make your emails tailored to each prospect. Not only that but you can also include industry-specific references and past interaction data, for a highly personalized touch.
Automation and SchedulingThe software has a robust automation engine that enables complex sequence creation with decision-based follow-ups. Scheduling, on the other hand, is flexible to accommodate optimal send times.
Email DeliverabilityUptics.io helps maintain high deliverability through IP reputation management, domain authentication support, and strategic contact segmentation to avoid spam filters.
Analytics and ReportingIt comes with in-depth analytics and reporting features that provide clear visibility, which can be drilled down by campaign, template, or individual contact.
Centralized InboxThe centralized inbox feature collates all email correspondences in one place to facilitate efficient management of conversations.
Integration with CRM and Other ToolsUptics.io integrates seamlessly with several CRM systems, syncs data in real-time, and provides tools to streamline the sales process across different software ecosystems.
Team CollaborationUptics.io offers shared email templates, visibility on team performance metrics, and joint management of email sequences to promote a cohesive outreach strategy.

Top Features of Uptics.io

  • Multichannel Outreach — You can reach your prospects via email, phone, or SMS through Uptics. You can also set up multi-channel sequences for better engagement.
  • AI-Powered Cold Emails — You can easily create cold emails with their AI assistant and then even set up effective AI-powered sequences. This AI assistance can take the load off your team and make your campaigns more efficient.
  • Unified Inbox — If you have linked multiple email accounts for your campaigns, you can check all the responses in a unified inbox. This makes it easy to manage responses.
  • Sales Hub — Uptics comes with a Sales CRM that enables you to store contact properties, score leads, track deal history, and forecast sales. You can even automate sales workflows and get a complete overview of your pipeline with key metrics within the platform.

Pros and Cons of Uptics.io

ProsCons
Easy to use interface.Comes with a bit of a learning curve.
Rich functionality for sales tracking and automation.Limited features for LinkedIn outreach.
Great customer support.

Uptics.io Pricing

  • Prospect — $0 per year
  • Engage — $390/user per year
  • Convert — $590/user per year

23. Yesware

  • G2 — 4.4⭐/5 based on 810 reviews
  • Capterra — 4.3⭐/5 based on 175 reviews

Yesware is primarily known as a sales engagement platform, but it also includes excellent cold email capabilities.

Yesware

Yesware turns your inbox into a powerful tool for cold outreach campaigns. It lets you track opens, link clicks, and other engagements with your cold emails. That feedback allows you to refine your cold email tactics for better results over time.

The software also automates follow-up reminders so you stay persistent without having to manually keep track of every lead.

Why Yesware Made the Cut?

Yesware stood out because of its robust set of features that align perfectly with our selection criteria.

Below is a detailed comparison that highlights how Yesware’s capabilities meet our specific needs for effective cold emailing.

Selection CriteriaHow Yesware Matches the Criteria
Email PersonalizationYesware allows you to create personalized email templates that can be tailored for each prospect and increase engagement rate.
Automation and SchedulingWith Yesware, you can schedule emails to be sent at the most opportune times, improving open rates.
Email DeliverabilityYesware provides basic insights and analytics on email deliverability, helping to ensure emails reach the inbox.
Analytics and ReportingYesware gives detailed analytics on email opens, clicks, and replies are available, which can be helpful for precise tracking of engagement metrics.
Centralized InboxYesware syncs with team inboxes, providing a central place to manage conversations and follow-ups.
Integration with CRM and Other ToolsYesware seamlessly integrates with some CRM systems, ensuring all communication is logged and accessible in one place.
Team CollaborationThough Yesware doesn’t have advanced team collaboration features, it does offer team templates and sharing success metrics to enable collaboration and share best practices among team members.

Top Features of Yesware

  • Mail Merge — With Yesware’s mail merge, you can send personalized emails to multiple prospects at once. The personalization can extend to various fields, such as the prospect’s name, company, or any other relevant information.
  • Email Tracking — You can track when your emails are opened, clicked on, and replied to in real-time. This helps you know exactly when to follow up based on the prospect’s engagement.
  • Templates — You can create, save, and utilize customizable email templates. This feature saves you time while allowing you to send out numerous cold emails that still feel personal to each prospect.
  • CRM Integration — Yesware integrates with CRM systems, especially Salesforce, allowing you to keep your CRM records up-to-date without leaving your inbox. This streamlines your sales process and helps you keep track of interactions.
  • Follow-up Reminders — If a prospect hasn’t responded within a certain timeframe, Yesware will remind you to follow up. This feature of Yesware ensures that you don’t miss out on potential leads due to a lack of response.

Pros and Cons of Yesware

ProsCons
Robust email tracking features to identify engaged prospects.Reporting lacks multi-dimensional analysis.
Auto follow-ups that trigger based on prospect actions.Email automation is not as robust as other tools.
Detailed campaign reports to make data-driven decisions.Occasional email deliverability issues.
Schedule emails to be sent at the most optimal time.

Yesware Pricing

  • Free Forever — $0/seat per month
  • Pro — $15/seat per month
  • Premium — $35/seat per month
  • Enterprise — $65/seat per month
  • Custom Plan — Request for a custom quote

Bonus — Cold Emailing Best Practices

When reaching out to your prospects via cold email, it’s crucial to make a first good impression.

Here are the best practices you can implement to take your cold email outreach campaigns to the next level.

1 – Use Multiple Email Accounts

When doing cold outreach, use multiple email addresses instead of just your main one. This allows you to segment your list and test different approaches. 

If one account gets marked as spam, you still have others to use. You can rotate your email addresses when sending cold emails to aid deliverability.

2 – Verify Your Email List

Before you hit send on any outreach emails, take the time to double-check that all the email addresses on your list are valid and active.

Sending emails to inactive or fake email addresses can hurt your email deliverability and reduce your sender reputation score.

ESPs may block you if too many of your emails bounce.

So, do your research ahead of time and verify each email address. It’s also a good idea to check LinkedIn or the company website to find updated email addresses.

3 – Send Follow-Up Emails

When you send an email to someone you don’t know well, don’t assume they will respond after just one attempt. 

People get a ton of emails every day, so yours can easily get buried or overlooked. 

The best practice is to follow up your initial outreach email with multiple follow-up emails spaced a few days apart if you don’t hear back.

Sending follow-up emails shows that you are truly interested in connecting with that person and that you are persistent.

Research also shows that sending at least three follow-up emails can increase your response rate by 28% compared to initial outreach emails.

So, don’t give up after one try!

The extra effort can really pay off by turning a non-response into a new connection or opportunity!

4 – Try A/Z Testing

For the best results from your cold email campaigns, test email elements like subject lines and calls-to-action with A/Z testing. 

When you track open and response rates for different versions, you can figure out what engages your prospects best for higher performance over time.

5 – Provide Unsubscribe Links

In all your cold emails, make it a point to include a clear unsubscribe link. Letting people instantly opt out shows you respect their preferences. 

This way, you can avoid spam complaints from those who are not interested.  

Of course, some subscribers may unsubscribe.

However, giving them control over whether they get emails from you or not builds trust and keeps your engagement rate high. 

Ready to Launch Cold Email Campaigns?

Finding the right cold email software can enhance your outreach. The top cold emailing tools can make managing contacts, automating workflows, and tracking results much easier.

Just make sure to provide value and relevance to your prospects, personalize your messages, and focus on how you can help.

Most importantly, follow cold email best practices like using multiple email accounts, sending multiple follow-up emails, and testing different variants of your email content to optimize your campaign results.

With the right cold email software and your personalized touch, you can achieve great open and response rates.

Frequently Asked Questions (FAQs)

  1. What is cold emailing?

Cold emailing is a technique used for reaching out to potential clients or customers via email who haven’t had prior contact with you or your company.

  1. Is it legal to send cold emails?

It is entirely legal to send cold emails. They are not spam emails. The spam emails are blasted in bulk without checking whether the email addresses are valid.

  1. Can I use free email accounts/addresses to send cold emails?

Yes, you can send emails from free email accounts but ESPs do not trust them. To avoid deliverability issues, you should use professional email accounts.

  1. Is Gmail or Outlook better for cold email campaigns?

Both ESPs are great for cold email campaigns. You should opt for Gmail if you want an easy to use solution that also is a part of the Google ecosystem and has third-party integrations.

On the other hand, Outlook comes with more customization and scheduling features that are built for professionals.

  1. Is email warm-up necessary for cold email software?

Email warm-up tools help you automate your warm-up process and build your email reputation with time.

Although you can manually do a warm-up before sending your outreach weeks, using a warm-up tool saves you time and stays productive with many customization options.

Skyrocket your conversion rates with cold emailing

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