Top 20 Email Sequence Software to Automate Sales Outreach (2024)

We all know it takes more than one email to catch a prospect’s attention. But managing an entire sequence of emails?

Easier said than done!!

We have been there and done that, and trust us—it’s not easy!

So what’s the solution to make your life easier?… An Email Sequence Software.

You can use this software to automate your email outreach and manage all the heavy lifting!

(You probably realize this, or else you wouldn’t be here!)

Our blog has a curated list of the top 20 email sequence tools available in 2024.

We’ll give you insights on:

• How can each tool help you?
• What are the key features available?
• The pros and cons.
• Pricing and genuine user reviews from G2.

So, let’s jump right into the list!

Email Sequence Software: Table of Content

• Quick Comparison of the Top Email Sequence Software
• Key Features to Look for in Email Sequence Software
• 20 Best Email Sequence Software in 2024
• Easily Automate Your Sales Emails to Close More Deals
• Email Sequence Tools: FAQs

Quick Comparison of the Top Email Sequence Software

Key Features to Look for in Email Sequence Software

It’s quite easy to get spoiled for choice when you have to select from a list of 20 tools.

So, to help you make the best decision, we’d break down the key features you should prioritize when selecting the right email sequence software.

1. Personalization is crucial. The right sequence software should allow you to customize your messages, ensuring they resonate with your prospects personally. 
2. As your outreach efforts expand, you’ll need software that can grow with you. Look for Scalability options that increase the volume of emails and prospects without a steep price hike.
3. Deliverability and Anti-Spam Features ensure your emails consistently reach your prospects’ inboxes, not spam or promotions folders.
4. Collaboration Features improve productivity by allowing you to define team roles and manage permissions, ensuring everyone can contribute effectively.
5. Analytics and Reporting will help you monitor your campaigns’ effectiveness and make informed decisions based on data.
6. Integrations will help you streamline your sales efforts. So, look for email sequence software that integrates with your existing tools.

Now, let’s jump into the list of 20 tools!

20 Best Email Sequence Software in 2024

In this section, we have provided an in-depth overview of the 20 email sequence tools, including their key features, pros and cons, and pricing.

You can click on any of the tools listed below to read more about them:

1. Saleshandy
2. Woodpecker
3. Outreach
4. Smartlead
5. Lemlist
6. Instantly
7. Apollo
8. Close
9. Reply.io
10. Klenty
11. Hunter.io
12. Snov.io
13. Uptics
14. HubSpot
15. QuickMail
16. Yesware
17. Mixmax
18. Mailshake
19. Outplay
20. GMass

1. Saleshandy – Best for Businesses & Lead Generation Agencies

G2 – 4.6 ⭐/5 (600+ Reviews)

If you’re looking for an email sequence tool that helps you send personalized cold emails at scale, look no further than Saleshandy.

You can easily create an unlimited number of sequences, personalize each step, and keep your emails hyper-relevant to your prospects.

Moreover, you can add unlimited number of email accounts (at no extra cost!) to scale your outreach as and when you like easily.

In addition to all these, Saleshandy has a whole suite of deliverability features you can use to make sure your emails always land in prospects’ inboxes.

Now, let’s look at some of its features in detail.

Key Features of Saleshandy

• Personalization Features: The Merge tag feature can help you insert information about your prospects like first name, last name, company name, etc.
  While the Spintax feature allows you to create text variations in your cold email copies.
  
  You can also use the Variable Merge Tags to make your email copies more relevant.
• Sequence Score: Now that Gmail has made it harder to track open rates without getting flagged as spam, you need to rely on other metrics. This is where Saleshandy’s Sequence Score comes in.
  It helps you track the effectiveness of your emails by ensuring you’re following the right practices to maximize your outreach success.
  
• Advanced Email Deliverability: You can now add unlimited email accounts for warm up (powered by TrulyInbox) to make sure your emails get the best possible deliverability rates.
  
  Moreover, when using multiple accounts to send cold emails, you can enable the sender rotation feature to randomly alternate between email accounts when sending emails.
  This will help scale your outreach while maintaining the sender reputation and avoiding spam filters.
• Unified Inbox: The Unified Inbox feature gives you a centralized view of all responses from different email accounts, making it easy to track and access all replies in one place.
• Advanced Reports: The Reports will help you analyze data based on prospects or emails and understand how your sequences have performed. Based on these insights, you can optimize your sales outreach approach for better results.
  
• Client Management: This feature is useful for lead generation agencies handling multiple clients. You can easily add and manage multiple clients from a single location without having to pay any additional fee.
  

Pros And Cons of Saleshandy

Pros:

• You get unlimited email accounts and clients from the base plan (Outreach Starter – $25/month).
• Saleshandy supports various integrations with CRMs (HubSpot, Salesforce, etc.), video personalization tools (Weezly, Pitchlane, etc.), and more.
• It has an in-built B2B database – Lead Finder, with over 700M professional contacts from 60M+ companies.
• You can add unlimited email warmup accounts (powered by TrulyInbox)
• You can also clean your prospect list with the built-in email verification feature.
• One of the most reasonably priced email sequence software.
• Customer support is very prompt in resolving any queries.

You can read more in our Saleshandy Review blog.

Cons:

• Offers only a 7-day free trial.
• You only get 5 free leads in Lead Finder.

Pricing Plans (Billed Annually)

• Outreach Starter – $25 per month
  • 2,000 Total Prospects
  • 10K Emails per month
• Outreach Pro – $74 per month
  • 30K Total Prospects
  • 125K Emails per month
• Outreach Scale – $149 per month
  • 60K Total Prospects
  • 250K Emails per month
• Outreach Scale Plus – $219 per month
  • 100K Total Prospects
  • 350K Emails per month

Visit the pricing page to know more.

2. Woodpecker

G2 – 4.2 ⭐/5 (600+ Reviews)

Woodpecker is another cold email sequence software that can help you automate your sales outreach.

What sets Woodpecker apart is its unique path-based email sequence creation.

You can choose between automated emails or manual tasks, where you can make a note of what to do next.

In addition, you can build decision branches based on various conditions, such as the number of times an email has been opened, if a variable in the email copy contains a specific keyword, etc.

All this gives you a lot of flexibility and can help you tailor your follow-ups even more effectively.

Key Features

• Warm-up & Recovery: Woodpecker’s built-in email warm-up (partnered with Mailivery) will help warm your domains automatically before starting cold email campaigns.
• Templates: In Woodpecker, you can create, edit, share, and store templates. This is designed to make your work easier and faster.
• A/B Testing: Experiment with different email versions to find what resonates best with your audience.
• Integrations: Woodpecker supports multiple integrations, both native and non-native, with a wide range of tools.

Pros And Cons of Woodpecker

Pros:

• You can connect unlimited email accounts, add unlimited team members, and verify emails an unlimited number of times right from the base plan – $33/month*.
• You get free slots to connect your emails for warm-up based on your chosen plan.
• Woodpecker provides a separate platform for agencies managing cold email lead generation.
• You get a wide range of integrations.

Read our Woodpecker review to get more detailed insights.

Cons:

• You get very basic analytic and reporting functionality.
• You have to pay an additional $27/month per client to add and manage lead generation for them.

Pricing Plans (Billed Annually)

• Cold Email – $20 per month
  • 500 prospects reached out per month
  • 6,000 emails per month
  • Store up to 2,000 prospects
• Cold Email – $33 per month
  • 1,000 prospects reached out per month
  • 12,000 emails per month
  • Store up to 4,000 prospects

Woodpecker’s pricing is based on the number of prospects you would like to reach out to in a month.

3. Outreach

G2 – 4.3 ⭐/5 (3.4K Reviews)

Outreach is an all-in-one sales execution and engagement platform you can use to manage your leads and close deals.

With Outreach, you can create multichannel sequences that combine emails, LinkedIn messages, and phone calls.

This way, you will be able to engage with prospects more effectively and thoroughly.

Outreach is more suited for large sales teams, enterprises, and businesses with complex sales processes.

Key Features of Outreach

• Advanced Sequence Capabilities: With Outreach, you can create your own multichannel sales sequence or use proven templates with channels like email, calls, and LinkedIn.
• OOO Detection: Outreach’s OOO detection automatically pauses your sequences when a prospect is out of the office and resumes them upon their return to ensure timely engagement.
• Automated Data Sync: This feature saves you time and improves data accuracy by automatically syncing sales activities across email, LinkedIn, and calls with your CRM, helping you keep your focus on moving conversations forward.

Pros And Cons of Outreach

Pros:

• You can manage your entire sales process directly in Outreach.
• It has advanced reporting and analytics capabilities and allows you to forecast sales.
• You can use the AI capability in Outreach to create email copies for your sales sequences.

Cons:

• Although the tool is intuitive, there is a learning curve, and it might take some time to get fully comfortable with all its features.
• You can only connect 2 email accounts per user.

Pricing Plans (Billed Annually)

Outreach does not have any transparent pricing plan. You’ll have to get in touch with them to get a quote.

4. Smartlead

G2 – 4.7 ⭐/5 (200+ Reviews)

Another cold email sequence software in our list is Smartlead.

With Smartlead, you can create entire email sequences using AI by connecting ChatGPT through an API. This will save you a lot of time and effort.

Let’s look at some of the features in Smartlead.

Key Features of Smartlead

• Automate Scenarios Based on Leads’ Behavior: You can create sub-sequences tailored to your leads’ specific actions or interests. This allows you to create personalized engagement, making your outreach more relevant and effective​​.
• Campaign Performance Tracking: This feature allows you to monitor the performance of your email sequences, helping you identify and focus on the strategies that yield the best results.
• Auto-Rotating Email Accounts: You can connect multiple email accounts to your email sequence, and Smartlead will auto-rotate between them when sending emails. This feature allows you to scale your outreach without worrying about daily limits or email reputation.
• Integration: With SmartLead, you can integrate popular tools like Slack, Zapier, Hubspot, Clay, and Listkit, which helps streamline your workflows. 

Pros And Cons of Smartlead

Pros:

• You can warm up an unlimited number of emails in Smartlead.
• It is an easy-to-use tool.
• You can connect multiple email accounts to scale your email outreach.

Cons:

• You have to pay an additional $29/month per client and manage lead generation for them.
• The user interface will look old and outdated.

If you are looking for more cost-effective alternatives for lead generation, then check out our Smarlead alternatives blog.

Pricing Plans (Billed Annually)

• Basic Plan – $34 per month
  • 2000 Active Leads
  • 6000 Emails per month
• Popular Plan – $66 per month
  • 10K Active Leads
  • 40K Emails per month

• Pro Plan – $79/ per month
  • 30K Active Leads
  • 150K Emails per month
  • Add-ons – 1 client at $29 per month (billed monthly)
• Custom Plan – Contact for a quote
  • 60K Active Lead Credit
  • 300K Email Credit per month
  • Up to 2 million Leads are available

5. Lemlist

G2 – 4.5 ⭐/5 (250+ Reviews)

Lemlist is a cold outreach tool that helps you reach your prospects’ inboxes and get replies.

You can easily create multichannel sequences with emails, LinkedIn messages, connection requests, and more in Lemlist.

This could be the tool you were looking for, so take a look at some of its features to get a clearer idea.

Key Features

• Schedule Your Follow-ups: You can easily set up automatic follow-up emails to ensure you’re always in touch with your prospects. This will help you nurture a relationship with your prospects that can potentially convert them into leads. 
• Multi-Channel: Lemlist offers a multichannel approach to sales outreach, you can use this to add other channels like LinkedIn, cold calling, etc, to reach out to your prospects.
• Improve your email deliverability: Like Woodpecker, Lemlist also has an inbuilt email warmup tool called Lemwarm. This can help you warm up your new email accounts and get them ready for your cold email campaigns.
• Connect your stack: Lemlist connects with a host of other tools you could also use. This improves communication and collaboration within your team.

Pros And Cons of Lemlist

Pros:

• You can create an email sequence with multiple decision branches.
• It has advanced personalization features like images and dynamic syntax to make your emails feel relevant.
• Offers advanced deliverability options.
• You get a lot of AI features that you can use to create your email sequences and copies.

Cons:

• It has limited scalability as you can only connect a maximum of 15 email accounts in its highest plan.
• Lemlist is an expensive tool as the pricing is based on the number of users.

If you want to know more, you can read our in-depth Lemlist review.

Pricing Plans (Billed Annually)

• Email Starter – $32 per user per month
  • 1 Sending Email
• Email Pro – $55 per user per month
  • 3 Sending Email
• Multichannel Expert – $79 per user per month
  • 5 Sending Email
• Outreach Scale – $129 per user per month
  • 15 Sending Email

Though rich in features and user-friendly, it is one of the most expensive tools. This is why some users are searching for Lemlist alternatives.

6. Instantly

G2 – 4.9 ⭐/5 (2.9K+ Reviews)

One after the other, we have been listing popular tools.

Another such tool is Instantly.ai.

This cold email sequence software allows you to create multiple email sequences with unlimited follow-ups to engage with your prospects.

The platform enables you to automate email sequences, including warm-ups, follow-ups, and nurturing sequences.

This approach helps improve email deliverability and engagement, making sure your messages make an impact without needing to increase the number of emails sent.

Key Features

1. Email Account Management: Easily connect and manage multiple email accounts for your campaigns, allowing you to scale your outreach efforts without restrictions.
2. Automation & Customization: Automate your email schedules and follow-ups and tailor your content to align with your brand and audience needs, making your communications more effective and engaging.
3. Email Warmups: Enhance your sender reputation with automated warmups to ensure your emails consistently reach inboxes and avoid spam filters, improving deliverability.
4. Analytics Dashboard: Access detailed insights into the performance of your email accounts and sequences. Use this data to optimize your campaigns for better results.

Pros And Cons of Lemlist

Pros:

• You can add unlimited email accounts to scale your email outreach.
• The tool is easy to use and understand.
• You can integrate ChatGPT to create your email copies easily.
• You get detailed analytics of your email sequence performances.

Cons:

• Instantly is very expensive as you have to pay the same subscription cost for every client and team member.
• The base plan offers very limited capabilities

You can get more in-depth insight from our Instantly review blog.

Pricing Plans (Billed Annually)

• Growth: $30 per month 
  • 1000 Active Leads
  • 5000 Emails Monthly
• Hypergrowth: $77.6 per month 
  • 25K Active Leads
  • 125K Emails Monthly
• Light Speed: $286.3 per month 
  • 500K Emails Monthly
  • 100K Uploaded Contacts

Also read: 8 Best Instantly Alternatives

7. Apollo

G2 – 4.8 ⭐/5 (7.3K+ Reviews)

The next tool on the list, Apollo, is actually a sales intelligence and engagement platform.

This platform is primarily used for prospecting but also has a few necessary features that you’d find in email sequence software.

That said, compared to Instantly or Saleshandy, the available features for sending emails are minimal.

But we recommend you try their free forever plan and see if it fits your needs.

Key Features

• Sales Engagement: With Apollo, you can create and automate your entire multichannel outreach sequence, from cold emails to LinkedIn connection requests and cold calling.
• Email Deliverability: To ensure your emails reach their destination, Apollo offers guided mailbox setups, DMARC and DKIM authentication checks, deliverability scores, and more.
• AI Personalization: Apollo uses its vast database of 270M+ contacts and other sales intelligence points to tailor your messages to resonate with prospects.
• Flexible Analytics: You get highly detailed analytics and reports in Apollo. This feature easily stands out from most tools on the list.

Pros And Cons of Apollo

Pros:

• You can create sequences and email copies quickly using Apollo’s AI capabilities.
• It offers advanced analytics and reporting capabilities.
• You can easily hyper-personalize your emails based on the vast prospect information available in Apollo’s database.

Cons:

• You cannot add an unlimited number of email accounts to scale your sales outreach.
• It does not have any email warmup features.

Pricing Plans (Billed Annually)

• Free
  • 2 Sequences
  • 1 Mailbox
  • 250 emails per day
• Basic – $49 per user per month
  • 2 Sequences
  • 1 Mailbox
  • 250 emails per day
• Professional – $79 per user per month
  • Unlimited
  • 5 Mailbox
  • Unlimited
• Organization –  $99 per user per month
  • Unlimited
  • 15 Mailbox
  • Unlimited

Also Read: 15 Best Apollo.io Alternatives to Find Verified B2B Leads (2024)

8. Close

G2 – 4.7 ⭐/5 (1.3K+ Reviews)

Close is an inside sales CRM tool that helps you sell more by combining outreach, engagement, and automation into one platform.

This is one of the tools on the list that has a large number of integrations with other tools.

This tool can be your top choice if you’re looking to take a multichannel approach to your sales process in the near future.

It allows you to create sales sequences with emails, calls, and SMSs to improve your prospects’ response rates.

Key Features

• Bulk Email: This feature allows you to send customized emails to multiple leads simultaneously. It smartly avoids sending duplicates by automatically detecting and excluding repeated email addresses across your lead lists.
• Snippets: This is a unique feature in Close. It allows you to quickly insert reusable text, such as common phrases or responses, into your emails with a simple keystroke.
• AI Assistant: You can use this feature to shorten lengthy messages, simplify complex messages, and change the tone of your email copies.

Pros And Cons of Close

Pros:

• You can create multichannel sequences with emails, calls, and SMS all in one platform, making outreach seamless.
• Close has a user-friendly interface. This allows you to set up and run your sequences quickly.
• You can use the AI editor to create email copies easily and quickly.

Cons:

• It can be expensive, especially for larger teams or advanced features.

Pricing Plans (Billed Annually)

• Startup – $49 Per user per month
  • 5 workflows (Sequences)
• Professional – $99 Per user per month
  • 25 workflows (Sequences)
• Enterprise – $139 Per user per month
  • 100 workflows (Sequences)

9. Reply.io

G2 – 4.6 ⭐/5 (1.3K+ Reviews)

Reply.io is an AI-first sales engagement platform designed specifically for sales professionals to close more deals. 

You can use Reply.io to create and manage multi-channel sequences that include emails, calls, SMSes, LinkedIn messages, and more.

Moreover, you can easily integrate with your chosen CRM to further streamline your workflow.

Key Features

• Sequence and Email Templates: With Reply.io, you can elevate your sequence efficiency using a curated collection of top-performing email and sequence templates.
• Jason AI—B2B Sales Assistant: This feature helps create human-like emails and follow-ups in seconds.
• Roles and Permissions: Use this feature to enhance team collaboration within Reply.io. Manage roles and permissions effectively to share resources, track performance, and ensure a unified approach in handling prospects and campaigns, supporting a structured account-based selling strategy.
• Personalized Videos: With Reply.io’s integration with Vidyard, you can add personalized videos to your emails, boosting engagement significantly. 

Pros And Cons of Reply.io

Pros:

• You can connect unlimited mailboxes (email accounts) and warm them up easily.
• You can engage prospects across email, LinkedIn, SMS, and even calls, all within one platform.
• You can embed personalized videos in your emails to make your outreach more engaging.

Cons:

• You can add unlimited team members only from the 25K active user plan.
• The wide array of features can feel overwhelming for beginners.

Pricing Plans (Billed Annually)

• Sales Engagement
  • Email Volume – Starts at $29/month
    • 1000 active contacts/month
  • Multichannel – $53 per user/month
  • Agency – $166/month
• AI SDR – $259/month
  • 1000 active contacts/month

10. Klenty

G2 – 4.6 ⭐/5 (370+ Reviews)

Klenty is a sales engagement software that can help you create sales sequences to convert prospects into paying customers.

It focuses on using intent-driven strategies to prioritize and engage with high-intent prospects effectively, aiming to book more meetings with less effort.

It also integrates directly with CRMs like Salesforce, Pipedrive, Hubspot, etc, to help you execute custom workflows.

Key Features

• Intent-Based Sequencing: Automatically move prospects into personalized sequences based on their engagement level to make your follow-ups more impactful and timely.
• Multi-Channel Outreach: Expand your outreach by incorporating calls, LinkedIn interactions, and emails. This comprehensive approach ensures you effectively engage prospects across multiple platforms.
• AI Writer: This can help and guide you to create engaging email sequences. It provides content suggestions, enhancing the quality and effectiveness of your communications and saving you significant time.

Pros And Cons of Klenty

Pros:

• You can automate and personalize large-scale email sequences with ease, saving time and improving outreach efficiency.
• You can test different email variations (like subject lines) to optimize the performance of your sequences.
• Setting up follow-ups and sequences is straightforward, especially for cold outreach.
• You can easily personalize your email campaigns with features ensuring that each message is tailored perfectly to your prospects.

Cons:

• Klenty’s pricing can be high, especially as you scale and need to add more mailboxes.
• It offers limited LinkedIn automation capabilities.

Pricing Plans (Billed Annually)

• Startup – $50 per user per month
• Growth – $70 per user per month
• Pro – $100 per user per month
• Enterprise – Contact for a quote

11. Hunter.io

G2 – 4.4 ⭐/5 (550+ Reviews)

Hunter.io is primarily known for finding and verifying email addresses, but it also offers solid email sequence automation features through its Campaigns tool. 

You can build and automate up to five follow-up emails per campaign, which helps you maintain ongoing engagement with leads who haven’t responded to your initial outreach.

Hunter makes it easy to connect your Google Workspace or Outlook email accounts, while other ESPs can be connected via the SMTP/IMAP route.

Key Features

• Outreach: You can create, personalize, and manage your email campaigns directly within Hunter.io. You can use custom attributes to include data about your prospects and attach videos, files, etc, to provide more value.
• Scheduler: This feature allows you to schedule your emails to land in the prospects’ inboxes at the most opportunistic moment.
• Verifier: This inbuilt tool in Hunter allows you to check the validity of your prospects’ email addresses. This will help remove any potentially invalid contacts from your list.

Pros And Cons of Hunter.io

Pros:

• You can create personalized email sequences with up to five automated follow-up emails.
• Hunter allows you to connect multiple Gmail, Google Workspace, or Outlook accounts, and you can scale campaigns further using email account rotation.
• The Unified Inbox feature consolidates all conversations into one place, making it easy to manage responses from multiple campaigns and email accounts.

Cons:

• While you can connect multiple email accounts, the number of accounts depends on your pricing plan. Higher-tier plans allow more accounts and campaign recipients, but scaling can get costly.
• Hunter.io lacks a built-in A/B testing feature for optimizing email sequences.

Pricing Plans (Billed Annually)

• Free — $0 per month
  • 1 Connected email account
  • 500 Recipients per campaign
• Starter — $34 per month
  • 3 Connected email accounts
  • 2.5K Recipients per campaign
• Growth — $104 per month
  • 10 Connected email accounts
  • 5.5K Recipients per campaign
• Business — $349 per month
  • 20 Connected email accounts
  • 10K Recipients per campaign

*Additional $10 per month per account connected

12. Snov.io

G2 – 4.6 ⭐/5 (420+ Reviews)

Snov.io is an email sequence software ideal for sales and marketing teams.

It offers a suite of tools designed to automate and personalize email outreach for more efficient lead generation and sales processes.

This can help streamline your outreach, making each email unique without manual effort. 

This cold email sequence tool can save you time by automating your email sequences and allowing you to focus on other high-value tasks like making sure your messages are timely and relevant.

Key Features

• Dynamic Email Drip Campaigns: You can automate a series of emails and follow-ups using the drip campaign feature. This lets you create a personalized sequence that sends emails automatically, based on triggers like when a prospect opens an email or clicks a link.
• Drag and Drop Editor: The drag-and-drop editor makes building your email sequences easy and visual. You can quickly arrange your emails,, and create different paths based on prospect actions, like whether they responded or ignored your previous email.
• Strategic A/B Testing: This feature lets you fine-tune your emails for optimal engagement, ensuring you always use the best approach.
• Reliable Email Verifier: Snov’s Email Verifier tool reduces email bounces and enhances deliverability by checking if your prospects’ email addresses are valid. This prevents wasted efforts on emails that do not work.

Pros And Cons of Snov.io

Pros:

• Snov.io’s drag-and-drop editor makes creating and managing email sequences simple, even if you’re new to automation tools.
• You can personalize your email sequences with merge fields, allowing you to tailor each email based on recipient data.
• Snov.io provides analytics and tracking to monitor the performance of your sequences.
• You can also use Snov.io to find and verify the email addresses of your prospects.

Cons:

• The base plan only allows 1,000 emails per month, which is relatively low compared to competitors.
• There are some bugs in the drip email campaigns, which can sometimes cause your sequences to stop automatically.

Pricing Plans (Billed Annually)

• Trial – $0 per month
  • 100 Email Recipients
• Starter – $30 per month
  • 5K Email Recipients
• Pro 5K – $75 per month
  • 10K Email Recipients

13. Uptics

G2 – 4.5 ⭐/5 (50+ Reviews)

Uptics is outbound sales software that has a powerful email sequence builder that you can use to create campaigns that nurture leads to conversion.

You can easily and quickly create sequences with the drag-and-drop editor in Uptics. 

Moreover, Uptics also allows you to reach out to your prospects through multi-channel touch points like LinkedIn, Phone calls, etc.

Additionally, it offers built-in email warmup features and advanced automation to ensure your emails land in inboxes and your outreach is scalable.

Key Features

• Multi-Inbox Sending: You can increase your email sending volume and deliverability as Uptics will automatically spread your sending volume across multiple inboxes, helping to avoid spam filters and enhance reception.
• Email WarmUp: This feature uses advanced techniques that mimic human and sales-style interactions to warm up new email domains or revive old ones to consistently land in the primary inbox. 
• Advanced Spintax: This feature dynamically changes your emails to avoid monotony and penalties for repeatedly sending the same email content.
• DNS Monitoring: Continuously monitor your DKIM, SPF, and DMARC records to ensure you’re always in good standing with email client providers, keeping your sending signals green.

Pros And Cons of Uptics

Pros:

• You can create highly customized email sequences using AI-based features to make your outreach more relevant and impactful
• Uptics supports email, SMS, and LinkedIn, giving you multiple ways to reach your prospects, which can boost engagement rates.
• You can use the built-in email warmup features to improve your email deliverability.
• You can create conditional workflows that adjust based on personas or outcomes, guiding your prospects with precision.

Cons:

• You cannot add an unlimited number of email accounts to scale your sales outreach.
• It doesn’t offer any email warmup features.

Pricing Plans (Billed Annually)

Uptics does not have transparent pricing plans. You have to contact the team to know more about the costs.

14. HubSpot

G2 – 4.4 ⭐/5 (11.5K+ Reviews)

Another non-mainstream email sequence tool that made it to the list is HubSpot.

This CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.

With HubSpot Sales Hub, you can prospect and manage leads, automate your sales outreach through cold emails and cold calls, create email templates, and do much more.

If you’re searching for a solution that integrates multiple functions under one roof, HubSpot could be your ideal tool.

Key Features

• Sales Automation and Sequences: Automate your sales processes with personalized email sequences that ensure timely follow-ups and continuous engagement. This feature frees you to focus on strategic tasks, enhancing both new prospects and existing customer interactions.
• Deal Management and Automation: Customize and automate your deal stages to match your sales process, offering clear visuals of deal progression. This helps in effective goal setting and forecasting and streamlines your sales management.
• Sales Pipeline Management: Get a comprehensive visual overview of your lead-to-customer journey from a single dashboard. This feature enhances your ability to monitor the sales process, assess team performance, and identify optimization opportunities.
• Comprehensive Integration: You can seamlessly integrate with various third-party applications in HubSpot Sales Hub. This makes sure that all your interactions and sales activities are centralized for simplified management and analysis.

Pros And Cons of HubSpot

Pros:

• You can send highly personalized sales emails and automate follow-ups to save time while maintaining the personal touch.
• You can easily segment your prospects based on different criteria to target specific groups and boost engagement rates.
• You can run A/B tests on different email sequences to optimize performance and improve your conversion rates​.

Cons:

• HubSpot’s sequences are great for basic email campaigns, but it lacks some advanced features that are available on other platforms.
• HubSpot is relatively expensive. It even has a one-time onboarding fee of $1,000 for its Professional and Enterprise plans, which adds to the overall cost.

Pricing Plans (Billed Annually)

HubSpot’s Sales Hub has 2 pricing plans

• Professional – $450 per month
  • 5 users
  • $90 for additional member 
• Enterprise – $29.97 per month
  • 10 users
  • $150 for additional member

15. QuickMail

G2 – 4.7 ⭐/5 (90K+ Reviews)

QuickMail is another cold email software on the list that is easy to use, with automated follow-ups when there is no response—customizable outbound email tracking software for sales.

It supports Gmail, Outlook, and other email services, utilizing the Gmail API to enhance deliverability.

You can use this tool to efficiently scale your outreach efforts and ensure your messages are tailored and targeted.

Key Features

• Auto-Warmer: You can use this feature to improve your email deliverability, making sure your cold emails are seen by your recipients and not caught by spam filters.
• Deliverability Protection: QuickMail continuously monitors if your email accounts have been blacklisted so that you can take immediate action to rectify the problem. Moreover, it also has automatic SPF & DKIM setup checks to ensure your emails are ESP-compliant.
• Unlimited Users: Quickmail is one of the few tools on the list that allows you to add team members without an extra cost.
• A/B Testing: Quickmail allows you to clone your campaigns and split-text various factors to find the best version of your email copies.

Pros And Cons of QuickMail

Pros:

• You can invite unlimited team members.
• You can warm up your emails for free.
• It is pretty straightforward to use.

Cons:

• QuickMail can get expensive as you scale your outreach.
• You can connect only a limited number of email accounts to scale your outreach.

Pricing Plans (Billed Annually)

• Basic Plan — $49 per month
  • 30K Emails per month
  • 10K Active prospects
  • 5 Email addresses
• Pro Plan — $89 per month
  • 100K Emails per month
  • 10K Active prospects
  • 20 Email addresses
• Expert Plan — $129 per month
  • 300K Emails per month
  • 100K Active prospects
  • 50 Email addresses

16. Yesware

G2 – 4.4 ⭐/5 (800+ Reviews)

Yesware is another email sequencing tool that can help you automate and schedule your sales emails.

This tool can personalize your sequence copies, making them more relevant to your prospects.

Additionally, Yesware comes with an Outlook add-in and Chrome extension that directly integrates into your system for seamless access and usage from anywhere.

Key Features

• Inbox Rotation: This feature will help improve your email deliverability and avoid spam filters by spreading your email volume across multiple email accounts.
• Multichannel Sequence: You can easily set up automated email, call, and social campaigns with customizable schedules for each touchpoint, making follow-ups more effective.
• Attachment Tracking: Yesware lets you see how your prospects engage with your attachments. This will give you insights into the sales and marketing collaterals that create the most impact.

Pros And Cons of Yesware

Pros:

• You can easily set up automated email sequences quickly and follow up with prospects at the right times without manual effort.
• You can use and share email templates with your team, speeding up the outreach process and maintaining consistency across communications.
• Yesware includes a feature that helps predict whether your emails will end up in a spam folder.

Cons:

• The more useful features, such as advanced tracking and CRM integrations, are only available in the higher-tier plans.
• Customer support may not always be prompt.

Pricing Plans (Billed Annually)

• Free Forever — $0/Seat per month
• Pro — $15/Seat per month
• Premium — $35/Seat per month
• Enterprise — $65/Seat per month
• Custom Plan — Request for a custom quote

17. Mixmax

G2 – 4.6 ⭐/5 (1.3K+ Reviews)

If you’re someone who believes in “No more spray and pray” — a philosophy every cold email specialist should adopt — then you’ll find that you and Mixmax are on the same wavelength.

By integrating directly with Gmail, Mixmax transforms your email outreach from broad and unfocused to strategic and personalized, aligning perfectly with the principle of making every interaction count.

Take a look at some of the features of Mixmax

Key Features

• Sequences + Engagement: With Mixmax, you can easily create a multi-channel sequence with emails, calls, SMS and LinkedIn to engage with your prospects.
• MixMax AI: This feature will help you create compelling email copies and subject lines faster. Another AI feature is Smart Send, which will schedule your emails to reach the prospects’ inboxes at the best time.
• Message Insights: This will help you understand which message performed the best in your email campaign.
• Inbound Lead Routing: You can easily route interested leads instantly to available team members so that they can start the nurturing process to convert them into paying customers.

Pros And Cons of Mixmax

Pros:

• You can easily track email opens, clicks, and replies, helping you understand recipient engagement.
• Mixmax integrates seamlessly with tools like Gmail, Salesforce, and Google Calendar, simplifying your workflows.
• Its email sequencing feature automates follow-ups, saving time and increasing efficiency.
• The platform includes templates for commonly sent emails, reducing manual work and boosting productivity.

Cons:

• Mixmax’s advanced features like email sequences are only available in higher-priced plans.
• It can be difficult to add or adjust steps once a sequence has started.
• For larger teams, the pricing can be steep.

Pricing Plans (Billed Annually)

• Free Plan — $0 per user per month
• SMB — $29 per user per month
• Growth — $49 per user per month
• Growth + Salesforce — $69 per user per month
• Enterprise — Request for custom quote.

18. Mailshake

G2 – 4.7 ⭐/5 (260+ Reviews)

Mailshake is a comprehensive AI-powered sales engagement and B2B lead platform that can help you build sales outreach cadences that combine email, phone calls, and social media interactions within minutes.

This ability to extend your outreach effortlessly across multiple channels enhances your ability to connect with more prospects, book more meetings, and drive significant sales growth—all without the need to switch between different tools.

Key Features

• Automated Follow-Up Magic: Stop losing track of prospects. Mailshake’s automated system ensures you engage them at the perfect moment to improve your response rates.
• Inbox Success Guaranteed: Concerned about emails getting lost in spam? Mailshake’s sophisticated list cleaning and analysis ensures your messages reach the intended inbox.
• AI-Powered Writing Assistant: Struggling with email content? Let Mailshake’s AI Email Writer craft compelling messages for you, quickly enhancing your connection with your audience.
• Social Outreach Simplified: Go beyond email with Mailshake’s automated LinkedIn messaging and connection requests. It’s your seamless extension of social media outreach.
• Targeted Data Finder: Refine your prospect list with precision using Mailshake’s Data Finder. This tool makes it easy to pinpoint and engage your ideal audience effectively.

Pros And Cons of Mailshake

Pros:

• You get unlimited email warmups.
• You can use the in-built AI to create email copies at scale easily.
• You can track key metrics in real-time to easily monitor your campaign’s effectiveness.

Cons:

• Mailshake restricts the number of emails you can add to your outreach based on pricing. This can hamper your scalability.
• It can get very expensive when you run multiple email sequences with multiple team members.

Pricing Plans (Billed Annually)

• Email Outreach – $44 per user per month
• Sales Engagement – $75 per user per month

Also Read: 10 Best Mailshake Alternatives in 2024 (Features + Pricing)

19. Outplay

G2 – 4.5 ⭐/5 (260+ Reviews)

Outplay is a sales email sequence software that can help your team close more deals and increase revenue by automating your entire outreach.

This comprehensive platform streamlines your sales engagement by combining prospecting, tracking, and selling tools into one seamless interface, eliminating the need to manage multiple tools.

With powerful multichannel outreach and robust CRM integrations, Outplay streamlines your sales strategies, letting your team focus on closing more deals.

Key Features

• AI Email Writer: Outplay’s AI email writer saves you hours by generating personalized, persuasive emails that resonate with your prospects. It learns from various outreach emails and understands your prospect’s profile to craft unique messages.
• Email Variants: You can use this feature to test multiple email variants within your sequences. It allows you to quickly determine which version generates the best engagement, enabling easy optimization of your campaigns with a single click.
• Templates: With Outplay, you can transform your high-performing emails into templates in seconds. This saves you time and standardizes successful communications.
• Video Messages: You can personalize your outreach by including video messages in your emails, which is an innovative way to stand out in your prospect’s inbox.

Pros And Cons of Outplay

Pros:

• You can automate multichannel outreach using emails, phone calls, social media, and more, making your outreach more dynamic and effective.
• You can use video messages in your email sequences to make it more personalized to the prospect.
• You get great customer support.

Cons:

• The user interface can be confusing for new users, making it harder to navigate certain features at first.
• The pricing can be high, especially when you need additional features

Pricing Plans (Billed Annually)

• Free
  • Send 50 emails/day
• Growth – $79 Per month per user
  • Send 1000 emails/day
• Enterprise – Custom Pricing

20. GMass

G2 – 4.8 ⭐/5 (1K+ Reviews)

The last email sequence tool in our list is GMass.

It is a very easy-to-use tool as it directly integrates with Gmail. This lets you create email sequences directly in Gmail. 

Key Features

• Email List Builder: You can build targeted email lists right from your Gmail, ensuring you connect with the right audience seamlessly.
• Behavior-based Campaigns: You can craft follow-up emails that resonate more based on how your recipients interacted with your initial messages.
• Reply Management: Say goodbye to clutter; responses to your mass emails, including bounces and direct replies, are sorted automatically.
• Automatic Follow-up Emails: You can set a series of emails to automatically send until you receive a reply, enhancing your chances of engaging with your audience.

Pros And Cons of Gmass

Pros:

• You can send large-scale email campaigns directly from Gmail, without hitting Gmail’s sending limits.
• It integrates seamlessly with Google Sheets, making it easy to manage your contact lists and email campaigns.
• You can easily track email opens, clicks, and replies for better performance insights.

Cons:

• There is no free trial.
• It doesn’t offer AI-assisted email writing, which is common in some competitor tools.
• Customer support is limited and may not be prompt at times.

Pricing Plans (Billed Annually)

• Individual
  • Standard – $225/Year
  • Premium – $325/Year
  • Professional – $525/Year
• Team
  • Premium – $1450/Year (Starting with 5 users)

Easily Automate Your Sales Emails to Close More Deals

When choosing your email sequence software, focus on what best meets your team’s needs, fits your current requirements, and has the scalability to grow with your business.

Opt for a tool that combines ease of use, comprehensive functionality, and reasonable cost.

Try out free trials, read user reviews, and pick a platform that integrates seamlessly with your current tech stack to enhance your sales outreach efficiently.

This approach will help you make a more informed decision, boosting your team’s productivity and overall sales effectiveness.

Email Sequence Tools: FAQs

1. Can I create email sequences in Gmail or Outlook?

No, you cannot create a sequence of emails that can be scheduled and sent automatically to your prospects in Gmail or Outlook. That’s why you need an email sequence software.

2. Which email sequence software is best suited for small-sized businesses?

The most cost-effective and easily scalable tool on this list is Saleshandy. You can add unlimited email accounts (to scale your sales outreach), unlimited clients (for lead generation agencies), unlimited team members (to manage campaigns), and unlimited email warmup accounts (to warm up your new mailboxes)—all at no extra cost!

3. How can I use email sequence tools to scale my sales email outreach?

You can easily scale your email outreach by using multiple mailboxes to bypass the daily recommended sending limit. Most, if not all, of the email sequence software in our list will allow you to connect multiple mailboxes to help you scale your outreach efforts.

4. Which email sequence software has the best customer support?

One of the best-known software for offering prompt and reliable customer support is Saleshandy. Many users have shared positive reviews about the quick resolution of their issues and the helpfulness of the support team on sites like G2.

5. How can I prevent my emails from landing in spam using email sequence tools?

If you want your emails to land in your prospects’ primary inboxes, choose tools with features like email warm-up, sender/mailbox rotation, and domain authentication. Additionally, avoid using spammy words, excessive links, and consider disabling open tracking to reduce the risk of landing in the spam folder.