An email sequence software facilitates the way your email sequence is set. We will understand in depth what email sequence is and what is the best email sequence software that will help you send out Automated email sequences.
In this blog we will cover:
What is Email Sequence?
An email sequence is a set series of emails that are scheduled to be sent one after another with conditions based on time or trigger.
For example, you have a single client you want to close or a candidate that you want to get in for an interview. You will pre-record a bunch of emails and put it in the email sequence software. This software will start the campaign based on the conditions that you have kept. Like sent a 2nd email after 3 days, or send a 2nd email if the user opens but doesn’t reply.
Why do I need Email sequence?
Imagine you have got this great way of communicating with people through emails. You have figured out how to communicate with people, what to say when they reply, what to say when they do not reply and at what time. You will be able to close a lot of deals due to your skills. But unfortunately, you will not be able to scale your deals to a larger level as you cannot always be there for everyone. There are different time zones around the world and different times to send emails to people.
An email sequence will schedule all your emails and automate all the follow-ups to your recipients with a personalized sending. This way you will be closing deals, recruiting a candidate or getting your work done while sleeping at home. Email sequence does the work for you.
Here is the list of best email sequence software that you should keep in mind:
Price: 16$/month if billed annually
It is a comprehensive tool that will guide you and help you with all your email marketing problems. SalesHandy is one of the best email sequence software out there. You can use condition based as well as time-based triggers to schedule your emails through SalesHandy.
- Time-based triggers –
When you choose to send the follow-up emails at a particular time. I.e. after 2 days, after 5 days, etc.
- Condition-based triggers-
When you want to send the second email based on the behavior of your recipients. You can choose out of these 3 conditions.
- Not Opened – When the user has not opened the email.
- Not Replied – When the user has opened the email but has not replied. (This usually happens when the recipient gets caught up in some work. Follow-up works best here.)
- Been sent – It will be sent to all of the recipients regardless of them receiving, opening or replying to the email.
Watch this video to learn the process of sending email sequence through SalesHandy
SalesHandy also in the same price gives you features like zapier integration, document tracking, custom domain tracking, Email templates, and 24*7 chat support. SalesHandy will enable you with human-like sending and personalized emails to make every email look personally handwritten by you.
You no longer have to worry about sending emails over and over again through as follow-ups to people. We will automate the job for you while you work for something more productive.
Price: 25$ per month if paid annually
Yesware is another email sequencing software that will help you schedule email sets for a later stage. In their premium plan, you will be enabled with Campaigns and Team template sharing & reporting as well.
Price: 9 $/month if billed annually
Gmelius will help you transform Gmail into your company’s workspace as it is a lightweight customer relationship management (CRM) system that will enable your Gmail with productivity.
It also gives you the customer engagement data after you send an email campaign.
Price: $199/year if paid annually and $19.95/month if billed monthly
As the name suggests, gmass is a mass emailing tool that will allow you to easily schedule emails, send out mass emails and mail merge campaigns. At the same price, it also provides email analytics and email tracking with no Gmass sign on the email footer.
Price: 33$/Month if billed annually
Woodpecker is useful as an email sequence software as it allows you to send cold emails & follow-ups automatically. It also enables you with human-like sending and personalized email outreach campaigns with reply detection at the same price.
Price: $29/month if billed annually
FollowUp cc is known for increasing email productivity by setting up reminders that will show up in the top of your inbox reminding you of each and every task that you need to complete by the time. One can send an email sequence using auto follow-up feature and set triggers with Gmail only. You would not be able to schedule your emails in a sequence if you haven’t downloaded their chrome extension.
Price: $259/year or 29$/month if paid monthly
Although Mailshake is mostly popular for its cold emailing it also provides an email sequencing feature. Mailshake has a different way of providing this feature. They have link based triggers, where you can track who clicked your link and accordingly the follow up will be sent. It will not send an automated followup to auto-responders, those who reply or those who click on the unsubscribe link.
Price: $50/month if billed annually
Klenty is a sales prospecting automation tool that will help you send automated follow-ups to emails. It is popularly known for its features that allow you to find prospects, outreach, and follow-up at a large scale. It integrates directly with CRMs like Salesforce, Pipedrive, Hubspot, etc to help you execute custom workflows.
Rebump describes the primary email as “original email” and the follow-ups as “bumps”. So with each bump, you increase your chances of getting a reply. This tool is solely made for email sequencing but at 12 $ per month, they enable you with data of your recipient’s engagement.
Price: $27/month if billed annually
Cirrus Insight is a plugin for Gmail and Outlook. It is popular amongst salespeople as it specializes in the integration with Salesforce. They provide you mail merge feature where you can add auto follow-ups according to your preferred time. At the same cost, you will get features like Meeting scheduler and the data of attachments
Price: 24$/month if billed annually
Polymail.io is a new email platform that helps with team collaborate. It is not a hardcore mainstream email marketing software but it provides integration with slack and Salesforce for keeping all your email data at one place. At the same cost, you will get the benefit of Email Tracking, Message Templates and team analytics by Polymail.
Bonus tips to use email sequence more effective:
- Use a solid subject line
Subject lines decide whether the person will be interested in your email or not. The white paper data shows that emails with personalized subject lines will receive 33% open rate and 6% reply rate as compared to 17% open rate and 3% reply rate for the emails without a personalized subject line.
- Send it at the best time
Different countries have different timings of receiving their business emails according to their own culture. Make sure you know the best time to send an email and schedule it according to their time zone.
- Send at least 5 automated follow-ups
Data shows that 80% of deals take at least 5 follow-ups. People might overlook, forget, ignore or mistakenly delete your primary email. It is advisable to automate all these follow-ups with conditions to ensure great results.
This was our list of best email sequence software that will help you automate Your Follow-Up Emails with sequences and understanding of why one needs email sequence. If you know some other tools that we forgot to add in this list, let us know in the comments down below.