Email Sales Tools

17 Best Email Sequence Software For Sales Automation13 minutes read

If you want to automate your email follow up, increase the engagement and close more deals with less work, email sequence software is for you. 

In this blog, we have compiled the best email sequence software that solves all your followup problems by engaging with prospects at multiple stages. 

The Best Email Sequence Software You Must Try In 2021


Email sequence software SalesHandy

SalesHandy is an email sequence software to automate your multi-stage follow-up email scheduling and personalization tasks. It helps you scale your sales outreach performance. SalesHandy’s email sequences allow you to automate the prospect nurturing, qualifying leads, book more meetings, and eventually closing more deals faster. SalesHandy being one of the best email sequence software, you can use condition-based as well as time-based triggers to schedule your multi-stage personalized follow-up email sequences.

  • Time-based triggers: When you choose to send the follow-up emails at a particular time i.e. after 2 days, after 5 days, etc.
  • Condition-based triggers: When you want to send the follow-up email based on the recipient’s behavior to your previous email.
  1. Not Opened – When the user has not opened the email.
  2. Not Replied – When the user has opened the email but has not replied.
  3. Been sent – It will be sent to all of the recipients regardless of them receiving, opening, or replying to the email.

Price: $22/month if billed annually

Apart from sending automated email sequences to the large list of prospects, with SalesHandy, you can send email sequences to an individual straight from your Gmail inbox.  

Watch the below video to create and send email sequences from Gmail.

Additional Key Features of SalesHandy

1. Send Personalized Automated Email Campaign

Using the mail merge you can create and send high-quality personalized emails for up to 5000 contacts (enterprise plan) in a day. Personalized subject lines increase your email opens by 16% and personalized email body content can get you 44% more responses. With SalesHandy, you can now build and automate highly personalized outbound email sequences, so you can spend more time talking to your prospects.

2. Multi-Stage Auto-Follow Up

SalesHandy at the core is multi-stage follow up email software. Using SalesHandy you can set up automated follow-up email sequences of up to 9 stages. Multi-stage email follow-ups with simple personalization on SalesHandy enables you to nurture and build valuable relationships with prospects, at scale. Timely and consistent follow-ups on SalesHandy can boost your responses by 40%.

3. Customer Email Template:

You can create and save multiple email templates on SalesHandy, accessible using custom, two-key shortcuts. The team collaboration feature makes sharing of these pre-saved templates with other team members easy. Using template analytics you can track the best performing templates for your outreach campaigns and keep improving your playbook.

4. Advance Performance Report:

Analyze email bounce rate, email open rate as well as the reply rate for every campaign on SalesHandy using our advanced analytics dashboard. Analytics data can also be exported to your CRMs or be analyzed on Excel sheets. This will help you map prospect engagement trends and further improve your sales funnel metrics. 

You can connect SalesHandy with Gmail, Outlook, SMTP and take all these functions to your favorite CRM like Salesforce, HubSpot, Pipedrive via Zapier webhook integrations as well.


yesware best sales email sequence software for sales

Price: 25$ per month if paid annually

Yesware is another email sequencing software that will help you schedule email sets for a later stage. In their premium plan, you will be enabled with Campaigns and Team template sharing & reporting as well.


gmelius Best Email Sequence Software

Price: 9 $/month if billed annually

Gmelius is an email follow up software that will help you transform Gmail into your company’s workspace. It is a lightweight customer relationship management (CRM) system that will enable your Gmail with productivity.

It also gives you the customer engagement data after you send an email campaign.


gmass best email sequencing software

Price: $199/year if paid annually and $19.95/month if billed monthly

As the name suggests, gmass is a mass emailing tool that will allow you to easily schedule emails, send out mass emails and mail merge campaigns. At the same price, it also provides email analytics and email tracking with no Gmass sign on the email footer.


Email sequence software maixmax

Price: $24 per month if paid annually

MixMax is a follow up email software that can enhance your email engagement with your prospects and clients. To increase the email response rate, it allows you to send personalized email sequences to a group of contact as well as one to one from your Gmail.

This email campaign software provides a performance report of each sequence you create. The engagement insights data such as email sent, open rates, link clicked, replied, bounced, attachment performance will help you know what is working well.


woodpecker the email sequence software

Price: $48, monthly per slot — billed yearly

Woodpecker is useful as an email sequence software as it allows you to send cold emails & follow-ups automatically. It also enables you with human-like sending and personalized email outreach campaigns with reply detection at the same price.


email sequence software lemlist

Price: $83per user per month — billed annually

Lemlist is an email sequence software designed for startups, marketing agencies, and outbound sales teams. You can create and send automated outreach emails in multiple stages based on various predefined conditions to get more responses.  You can set email delay conditions for each stage as well as stop your follow-up email sequences based on recipient behavior— replied to your email, link clicked, or email opened.  Also, with the Lemlist you can send follow-up sequence emails on the same thread or create a new one with a unique subject line.

prospect- best cold email outreach tool

Price: $89per user per month — billed annually. is a sales email sequencing software to increase your outbound sales productivity. It enables you to send personalized cold email campaigns with multi-stage follow-up sequences. Along with email sequences, you can create taskers and cold call your leads. connects with Gmail, GSuite, Office 365, Microsoft Exchange, and other SMTP/IMAP servers. You can seamlessly integrate your favorite CRM tools such as Salesforce, HubSpot, Pipedrive, Zoho, and more.

Price: $ 33/per month for the starter plan— billed annually. 

Snov is an email sequence software ideal for sales and marketing teams. Snov helps you find a prospect’s email address, send a cold email drip campaign with continual follow-up email sequences based on behavioral triggers. You can use a drag-and-drop campaign builder to create your email sequences. 
Snov integrates CRM and productivity tools such as — Pipedrive, Hubspot, Zoho, Zapier, Calendly, Asana, Trello, and more.

Followup cc

follow-up-CC- email follow up software.

Price: $29/month if billed annually

FollowUp cc as the name suggests is an email follow up software. It is known for increasing email productivity by setting up reminders that will show up at the top of your inbox reminding you of each and every task that you need to complete by the time. One can send an email sequence using an auto follow-up feature and set triggers with Gmail only. You would not be able to schedule your emails in a sequence if you haven’t downloaded their chrome extension.


mailshake email sequence software

Price: $44user / month — billed yearly

Although Mailshake is mostly popular for its cold emailing it also provides an email sequencing feature. Mailshake has a different way of providing this feature. They have link-based triggers, where you can track who clicked your link and accordingly the follow up will be sent. It will not send an automated followup to auto-responders, those who reply or those who click on the unsubscribe link.


klenty sales email sequence software

Price:$60 per user/month — billed annually

Klenty is a sales prospecting automation tool that will help you send automated follow-ups to emails. It is popularly known for its features that allow you to find prospects, outreach, and follow-up at a large scale. It integrates directly with CRMs like Salesforce, Pipedrive, Hubspot, etc to help you execute custom workflows.


rebum email sequencing software

Price: $12/month

Rebump describes the primary email as “original email” and the follow-ups as “bumps”. So with each bump, you increase your chances of getting a reply. This tool is solely made for email sequencing but at 12 $ per month, they enable you with data of your recipient’s engagement.

Cirrus insight

Cirrus-insight email sequence software for marketers

Price: $27/month if billed annually

Cirrus Insight is a plugin for Gmail and Outlook. It is popular amongst salespeople as it specializes in the integration with Salesforce. They provide you mail merge feature where you can add auto follow-ups according to your preferred time. At the same cost, you will get features like Meeting scheduler and the data of attachments

Polymail Cold email sequence software

Price: 24$/month if billed annually is a new email platform that helps with team collaboration. It is not a hardcore mainstream email marketing software but it provides integration with slack and Salesforce for keeping all your email data at one place. At the same cost, you will get the benefit of Email Tracking, Message Templates and team analytics by Polymail.

email sequencing software Outreach-io

Price: 140$/mo for one seat

The outreach is a multi-channel sales sequence software. Along with the email, sales reps can set continued steps of a phone call, Linkedin touch, and generic tasks to your sequence until your outreach play is created.  The sales reps can clone existing sequences too. The sequence steps can be scheduled by exact date/time or day for intervals.  

This sales email software allows sales reps to set auto or manual emails in the sequences. The auto emails are delivered as per the sequence conditions. Whereas in the manual,  a task is created where SDRs can individually edit and send personalized emails. To empower sales reps to make data-driven decisions, it provides email sequence performance reports with — email delivered, open, clicked, replies (positive, negative), bounce, opt-out.



Price: $56/per month for the starter plan— billed annually.

HubSpot sales automation email sequencing helps you keep your sales prospecting on autopilot. You can create a multi-stage email sequence to nurture your prospects, convert cold leads into warm. The tool enables you to set up your sales outreach workflow, create a tasker, add call logs, track email and documents. The campaign analytics helps you make a data-driven decision and close deals faster.

Hubspot sales automation work with Gmail, G Suite, and Outlook or Office 365 for Windows. You can integrate it with Salesforce and other productivity tools for seamless conversation with prospects and leads.


Those were the list of best email software tools and techniques to automate responses with sequences and understanding of why one needs an email sequence software.

If you know some other tools that we forgot to add to this list, let us know in the comments below.

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