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17 Best Email Sequence Software For Sales Automation

20 min read
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Manually executing email outreach results in low productivity, lowered sales, and an increased risk of missing the revenue target. A simple solution to this problem is to use email sequence software.

You will be able to automate your email follow-up, increase engagement, and eliminate manual email outreach. This allows you to focus more on closing deals with less effort.

In this blog, we have compiled the best email sequence software that solves all your follow-up problems by engaging with prospects at multiple stages.

17 Best Email Sequence Software In 2022

1. Saleshandy

Saleshandy email sequence software

Saleshandy is an email sequence software that lets you create successful email sequences. It helps you scale your sales outreach performance.

Saleshandy’s email sequences allow you to fully automate the prospect nurturing, qualifying leads, booking more meetings, and eventually closing more deals faster. It helps you personalize each message, schedule your campaigns, and track every detail.

You can also ensure a high email deliverability rate with sequence automation on Saleshandy. It sends human-like emails to prevent spam filters and help deliver to the target inboxes. 

Saleshandy allows the user to verify the prospect’s email addresses before sending the email, and this way, you can quickly reduce the bounce rate.

Being one of the best email sequence software, you will be able to set condition-based and time-based triggers to schedule your follow-up email sequences.

  1. Time-based triggers: This allows you to send follow-up emails at a particular time, i.e., after 2 days, after 5 days, etc.
  2. Condition-based triggers: This allows you to send the follow-up emails based on the recipient’s behavior to your previous email.
    • Not Opened – When the user has not opened the email.
    • Not Replied – When the user has opened the email but has not replied.
    • Been sent – It will be sent to all recipients regardless of receiving, opening, or replying to the email.

Watch the below video to create and send email sequences from Saleshandy.

Key features of Saleshandy

1. Personalized Email Sequence

With Saleshandy, you can now build and automate highly personalized cold email sequences to spend more time talking to your prospects. You can send emails to up to 5000 contacts in a day.

2. Automated Follow-ups

This follow up email software lets you add condition-based and time-based follow-ups up to multiple stages. Timely and consistent follow-ups on Saleshandy can boost your responses by 40%. Another best thing is that you will be able to schedule your follow-ups according to the prospect’s time zone.

3. Email Attachment

The email attachment feature allows you to attach multiple documents in your cold email outreach. You can easily add documents in different formats (video, image, documents). This feature helps to keep the deliverability intact, as sharing a document is much safer than sharing links. 

4. Email Warm-up

Saleshandy’s email warm-up feature can help you grow your reputation and boost your email deliverability rate. Interacting with a network of safe inboxes, it enhances your reputation before launching an email sequence. Warm-up begins by sending small amounts of personalized emails, gradually improving deliverability.

5. Custom Email Templates

You can create and save multiple email templates on Saleshandy, accessible using custom, two-key shortcuts. Using template analytics, you can track the best-performing templates for your outreach campaigns and keep improving your playbook.

6. Advance Performance Report

With an advanced analytics dashboard, you can easily track email bounce rate, open email rate, and the response rate for every sequence. This data can be exported to your CRM software or on Excel spreadsheets. It can be used to improve your email sequences further.

Saleshandy Emaill Sequence Performance Report

Saleshandy easily syncs with CRM like Salesforce, HubSpot, Pipedrive, and many more via Zapier webhook integrations.

Advanced Features of Saleshandy

Saleshandy also offers advanced features to get you the most out of your sales email sequences.

Advanced features of Saleshandy email sequence software.
Linkedin prospecting, Email ramp-up, Bounce guard, Email writing assistance, Email preheader, Email health score

Professionals’ opinions about Saleshandy

Saleshandy customer reviews on G2 and Capterra

Saleshandy is trusted by 24K professionals from IT Services, SaaS, Marketing Agencies, and other industries.

It keeps your pipeline constantly full of new prospects and never slows down your outreach efforts. As a result, your lead pool remains fresh, and you can convert them into paying customers.

Product Rating:

  • Capterra – 4.5/5⭐
  • G2 – 4.5/5⭐

Pricing Plans:

  • Outreach Basic – $27/Month
    • Unlimited Email Accounts
    • Unlimited Team Members
    • 2,000 Total Prospects
    • 10,000 Monthly Emails
    • 2,500 Email Verification Credits
  • Outreach Pro – $79/Month
    • Unlimited Email Accounts
    • Unlimited Team Members
    • 25,000 Total Prospects
    • 125,000 Monthly Emails
    • 10,000 Email Verification Credits
  • Outreach Scale – $150/Month
    • Unlimited Email Accounts
    • Unlimited Team Members
    • 50,000 Total Prospects
    • 250,000 Monthly Emails
    • 20,000 Email Verification Credits
  • Custom plan
    • Unlimited Email Accounts
    • Unlimited Team Members
    • Higher total Prospects Limit
    • Higher Monthly Emails Limit
    • Higher Email Verification

2. Yesware

Yesware

Yesware is another email sequencing software that will help you schedule email sets for a later stage. In their premium plan, you will be enabled with Campaigns and Team template sharing & reporting as well.

Key Features:

  • Get notification when prospects open your email
  • Easy to use email templates and template reports
  • Email tracking and engagement reports tracking progress with prospects

Product Rating:

  • Capterra – 4.3/5⭐
  • G2 – 4.4/5⭐

Price: $35/month/seat

3. Gmelius

Gmelius

Gmelius is an email follow-up software that will help you transform Gmail into your company’s workspace. It is a lightweight customer relationship management (CRM) system that will enable your Gmail with productivity. It also gives you the customer engagement data after you send an email campaign

Key Features:

  • Pre-built email templates
  • Supports integration with Google workspace, Trello, Slack, Loom, etc.
  • Get real-time notifications when someone opens your email

Product Rating:

  • Capterra – 4.7/5⭐
  • G2 – 4.4/5⭐

Price: $24/month/user

4. Gmass

Gmass

As the name suggests, Gmass is a mass emailing tool that will allow you to easily schedule emails, send out mass emails, and mail merge campaigns. At the same price, it also provides email analytics and email tracking with no Gmass sign on the email footer.

Key Features:

  • Automatic follow-ups
  • Email scheduling
  • Advanced campaign reports

Product Rating:

  • Capterra – 4.3/5⭐
  • G2 – 4.7/5⭐

Price: $29.95/month

Also read: Best Gmass Alternative 2022.

5. MixMax

MixMax

MixMax is a follow-up email software that can enhance your email engagement with your prospects and clients. To increase the email response rate, it allows you to send personalized email sequences to a group of contact as well as one-to-one from your Gmail.

This email campaign software provides a performance report of each sequence you create. The engagement insights data such as email sent, open rates, link clicked, replied, bounced, and attachment performance will help you know what is working well.

Key Features:

  • Email open and click tracking
  • Email scheduling
  • Customizable email templates
  • Integrates with Salesforce, Pipedrive, Slack, Dropbox

Product Rating:

  • Capterra – 4.5/5⭐
  • G2 – 4.6/5⭐

Price: $24/month if paid annually

6. Woodpecker

Woodpecker

Woodpecker is useful as an email sequence software as it allows you to send cold emails & follow-ups automatically. It also enables you with human-like sending and personalized email outreach campaigns with reply detection at the same price.

Key Features:

  • Real-time email verification
  • Detailed campaign reports
  • A/B testing
  • Open and click rates

Product Rating:

  • Capterra – 4.4/5⭐
  • G2 – 4.8/5⭐

Price: $39/month/user

7. Lemlist

Lemlist

Lemlist is an email sequence software designed for startups, marketing agencies, and outbound sales teams. You can create and send automated outreach emails in multiple stages based on various predefined conditions to get more responses. 

You can set email delay conditions for each stage as well as stop your follow-up email sequences based on recipient behavior— replied to your email, link clicked, or email opened.  Also, with the Lemlist you can send follow-up sequence emails on the same thread or create a new one with a unique subject line. 

Key Features:

  • Email warm-up
  • Supports integration with Google Sheets, Salesforce, HubSpot
  • A/B testing
  • Detailed report of email sequences

Product Rating:

  • Capterra – 4.6/5⭐
  • G2 – 4.3/5⭐

Price: $83/month/user

8. Overloop

Overloop

Overloop is a sales email sequencing software to increase your outbound sales productivity. It enables you to send personalized cold email campaigns with multi-stage follow-up sequences. Along with email sequences, you can create taskers and cold call your leads. 

Overloop connects with Gmail, GSuite, Office 365, Microsoft Exchange, and other SMTP/IMAP servers. You can seamlessly integrate your favorite CRM tools such as Salesforce, HubSpot, Pipedrive, Zoho, and more.

Key Features:

  • Email personalization using mail merge
  • Real-time email tracking
  • Integrates with Slack, Zapier, Trello

Product Rating:

  • Capterra – 4/5⭐
  • G2 – 4.2/5⭐

Price: €79/month/user

9. Snov.io

Snov.io

Snov.io is an email sequence software ideal for sales and marketing teams. Snov helps you find a prospect’s email address, and send a cold email drip campaign with continual follow-up email sequences based on behavioral triggers. You can use a drag-and-drop campaign builder to create your email sequences.

Snov integrates CRM and productivity tools such as — Pipedrive, Hubspot, Zoho, Zapier, Calendly, Asana, Trello, and more.

Key Features:

  • Automated email sequences
  • Email scheduling
  • Email tracking
  • Supports A/B testing

Product Rating:

  • Capterra – 4.6/5⭐
  • G2 – 4.5/5⭐

Price: $33/month

10. Followup.cc

FollowUp.cc

Followup.cc as the name suggests is an email follow-up software. It is known for increasing email productivity by setting up reminders that will show up at the top of your inbox reminding you of each and every task that you need to complete by the time.

One can send an email sequence using an auto follow-up feature and set triggers with Gmail only. You would not be able to schedule your emails in a sequence if you haven’t downloaded their chrome extension.

Key Features:

  • Schedule automatic follow-ups
  • Email tracking
  • Detailed analytics of the campaign

Product Rating:

  • Capterra – 4.5/5⭐
  • G2 – 4.8/5⭐

Price: $36/month

11. Mailshake

Mailshake

Although Mailshake is mostly popular for its cold emailing it also provides an email sequencing feature. Mailshake has a different way of providing this feature. They have link-based triggers, where you can track who clicked your link and accordingly the follow-up will be sent. It will not send an automated follow-up to auto-responders, those who reply, or those who click on the unsubscribe link.

Key Features:

  • Email writing assistance with AI
  • Detailed report of each campaign
  • Integrates with CRM software
  • Mail merge

Product Rating:

  • Capterra – 4.7/5⭐
  • G2 – 4.7/5⭐

Price: $59/month/user

12. Klenty

Klenty

Klenty is a sales prospecting automation tool that will help you send automated follow-ups to emails. It is popularly known for its features that allow you to find prospects, outreach, and follow-up on a large scale. It integrates directly with CRMs like Salesforce, Pipedrive, Hubspot, etc to help you execute custom workflows.

Key Features:

  • Mail merge
  • Get advanced reports of the email campaign
  • Integrates with Freshsales, Hubspot, Pipedrive, and Zoho

Product Rating:

  • Capterra – 4.8/5⭐
  • G2 – 4.6/5⭐

Price: $55/month/user

13. Rebump

Rebump

Rebump describes the primary email as “original email” and the follow-ups as “bumps”. So with each bump, you increase your chances of getting a reply. This tool is solely made for email sequencing but at 12 $ per month, they enable you with data on your recipient’s engagement.

Key Features:

  • Automated follow-ups
  • Custom merge fields
  • Email tracking

Product Rating:

  • Capterra – 4.7/5⭐
  • G2 – 3.6/5⭐

Price: $24/month/user

14. Cirrus Insight

Cirrus Insight

Cirrus Insight is a plugin for Gmail and Outlook. It is popular amongst salespeople as it specializes in integration with Salesforce. They provide you mail merge feature where you can add auto follow-ups according to your preferred time. At the same cost, you will get features like a Meeting scheduler and the data of attachments

Key Features:

  • Email Analytics
  • Automated Follow-ups
  • Email tracking
  • Email templates

Product Rating:

  • Capterra – 4.2/5⭐
  • G2 – 4.2/5⭐

Price: $29/month/user

15. Polymail.io

Polymail

Polymail.io is a new email platform that helps with team collaboration. It is not a hardcore mainstream email marketing software but it provides integration with slack and Salesforce for keeping all your email data at one place. At the same cost, you will get the benefit of Email Tracking, Message Templates and team analytics by Polymail.

Key Features:

  • Automated Follow-ups
  • Detailed report of each campaign
  • Integrates with Slack, Salesforce

Product Rating:

  • Capterra – 4.3/5⭐
  • G2 – 4.5/5⭐

Price: $29/month/user

16. Outreach.io

Outreach.io

Outreach.io is a multi-channel sales sequence software. Along with the email, sales reps can set continued steps of a phone call, LinkedIn touch, and generic tasks to your sequence until your outreach play is created.  The sales reps can clone existing sequences too. The sequence steps can be scheduled by exact date/time or day for intervals.  

This sales email software allows sales reps to set auto or manual emails in the sequences. The auto emails are delivered as per the sequence conditions. Whereas in the manual,  a task is created where SDRs can individually edit and send personalized emails. To empower sales reps to make data-driven decisions, it provides email sequence performance reports with — email delivered, open, clicked, replies (positive, negative), bounce, opt-out.

Key Features:

  • Automated Follow-ups
  • Integrates with CRM software
  • Detailed report of sequences

Product Rating:

  • Capterra – 4.5/5⭐
  • G2 – 4.3/5⭐

Price: $140/month/seat

17. HubSpot

Hubspot

HubSpot sales automation email sequencing helps you keep your sales prospecting on autopilot. You can create a multi-stage email sequence to nurture your prospects, and convert cold leads into warm. The tool enables you to set up your sales outreach workflow, create a tasker, add call logs, and track email and documents. The campaign analytics helps you make a data-driven decision and close deals faster.

Hubspot sales automation work with Gmail, G Suite, and Outlook or Office 365 for Windows. You can integrate it with Salesforce and other productivity tools for seamless conversation with prospects and leads.

Key Features:

  • Automate the entire email sequence
  • Email templates
  • Email tracking

Product Rating:

  • Capterra – 4.5/5⭐
  • G2 – 4.4/5⭐

Price: $56/month

Benefits of email sequence automation

It is reported that companies that set up email sequences report better acquisition of new leads and customer retention. The key to losing customers at critical points in the buying cycle is strategically setting up your email sequences. Let us understand its benefits now:

1. Easily Automate

One of the biggest benefits of email sequence is that it is automated and works its magic on its own. You can set specific criteria to trigger further emails in the sequence.

2. Lead Nurturing

Once you have collected the prospects’ email IDs, it is necessary to nurture them. Your email sequence nurtures your leads by providing them with helpful information and resources. If these emails are relevant and engaging to them, they are more likely to convert when approached by your sales team.

3. Increase Brand Awareness

By sending helpful and relevant emails from your automated email sequence at the right time, your target audience will become aware and familiar with your business and the solution that you can offer. This helps in increasing brand awareness.

4. Saves Time

With an automated email sequence, you can save a lot of time. Tools like Saleshandy takes care of these repetitive tasks so you and your team can focus on other important tasks. In the background, timely follow-ups and lead nurturing will take place.

5. Boost Business Revenue

A successful lead nurturing system can be implemented with an email sequence. It dramatically increases conversion rates and boosts business revenue.

What to look for in email sequence software?

There are many email sequence software, so it becomes challenging to make a choice. However, there are some key factors that you need to consider before investing. 

Your tool must have:

  • Personalization: It is one of the critical factors that you should consider. Since you will be sending emails to a large audience, the email should not sound robotic. Personalization is what gets you a better engagement rate.
  • Automation: Your tool should be able to reduce your workload and take care of time-consuming tasks. You should go for an email sequence software that provides desirable automation and reduces your burden.
  • Integration with CRM software: Updating your prospect’s data manually in CRM is a tedious task. Hence it is best to have software that easily integrates with CRM software. 
  • Email scheduling: Reaching the right prospect’s inbox at the right time is essential to get better engagement. To overcome this your email sequence tool should be able to schedule emails according to the prospect time zone.
  • Email deliverability: Your email will only get better conversions if they are landed in the target inbox. The email goes through different filters designed by various email service providers, like spam, content, etc. You should look for an email sequence software that can get through these filters and land your email in the inbox.

Saleshandy takes care of all these factors, and hence it is considered one of the best cold email sequence software. You can check out this tool and its exclusive features by opting for a 14-day free trial.

Conclusion

Those were the list of best email software tools and techniques to automate responses with sequences and understand why one needs an email sequence software.

Frequently Asked Questions (FAQs)

What is an email sequence?

Email sequences are a series of automated emails sent to prospects or customers based on a timeframe or event trigger.

You can automate this process with the help of email sequence software.

How do I create an email sequence?

You can create an email sequence using these 6 steps.

Step 1: Identify the purpose of the sequence.

Step 2: Decide what will trigger the sequence.

Step 3: Identify the number of emails and the duration of the sequence.

Step 4: Write the emails for the sequence.

Step 5: Set up the automation using email sequence software.

Step 6: Test the sequence.

What are the benefits of email sequences?

Email sequences help your business in the following ways:

  • By automating email sequences, you can send targeted emails at the right time, which leads to better conversion rates.
  • Maintaining relationships with existing clients is easier with it.
  • It helps reengage inactive users.
  • With it, you can understand your users’ journey and send personalized emails to move prospects through the product lifecycle.


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