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Top 20 Email Sequence Software to Automate Sales Outreach (2024)

27 min read
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Calling all sales outreach executives…

If you’re in search for a solution that can

  1. Automate your manual email outreach process, making the entire process more efficient.
  2. Help personalize your messages so that you can connect deeper with your audience.
  3. Give expert tips on creating emails that capture attention and compel action.
  4. Ensure your emails actually reach your prospects’ inboxes all the time.
  5. Provide insights into your email campaigns’ performance so you can make data-backed optimization.

Then what you need is a robust email sequence software!

This guide explores the top 20 email sequence software options available in 2024. You’ll get insights into:

  • How this tool can help streamline your sales outreach
  • The key features of each tool.
  • Pricing details to fit your budget.
  • Genuine user ratings.

So, without any more delays, let’s jump right in!

Best Email Sequence Software – Table of Contents

What Key Features Should You Look for in an Email Sequence Software?

Before you go out shopping for your email sequence tool, here are 9 factors that should be on your shopping list:

  1. Personalization is crucial as the right sequence software should allow you to customize your messages, ensuring they resonate with your prospects personally. 
  2. The ability to A/B Test different elements of your emails allows you to refine and choose the most effective content and strategies.
  3. Deliverability and Anti-Spam Features ensure your emails consistently reach your prospects’ inboxes, not spam or promotions folders.
  4. A Template and Workflow Library can save time and boost efficiency by allowing you to easily create and reuse campaign templates.
  5. As your outreach efforts expand, you’ll need software that can grow with you. Look for Scalability options that increase the volume of emails and prospects without a steep price hike.
  6. Analytics and Reporting will help you monitor your campaigns’ effectiveness and make informed decisions based on data.
  7. Collaboration Features improve productivity by allowing you to define team roles and manage permissions, ensuring everyone can contribute effectively.
  8. Good Customer Support and Training can dramatically reduce the learning curve and improve your team’s productivity with the tool.
  9. Affordability and Pricing Flexibility should be considered last to ensure you’re not sacrificing necessary features for cost. You should look for software that offers reasonable pricing and flexible plans tailored to your needs.

These few points will ensure you get the most out of this blog.

Now, let’s jump into the list of 20 tools!

20 Best Email Sequence Software You Should Checkout in 2024

You can click on any of the tools listed below to read more about them:

  1. Saleshandy
  2. Woodpecker
  3. Smartlead
  4. Instantly
  5. Lemlist
  6. Apollo
  7. QuickMail
  8. HubSpot
  9. Outreach
  10. Close
  11. Reply.io
  12. Hunter.io
  13. Snov.io
  14. Klenty
  15. Yesware
  16. Mixmax
  17. Mailshake
  18. Outplay
  19. GMass
  20. Uptics

1. Saleshandy

Saleshandy is a popular cold email sequence software. It can be your ideal solution if you’re looking for a platform to help you personalize, schedule, and automate your cold email campaigns.

Saleshandy is the best email sequence software available in the market.

And, of course, it also helps you scale your sales outreach while maintaining deliverability!

Here are some of Saleshandy’s features that you need to check out!

Key Features

  1. Personalization Features: The Merge tag and Spintax are the 2 main personalization features you get with Saleshandy.

    Merge tags can help you insert information about your prospects, such as their first name, last name, etc., that you can use to personalize your email copy.

    The Spintax feature allows you to create text variations in your cold email copies. For example, the Spintax syntax {spin}have expertise in|specialize in{endspin} will randomly alternate between the two phrases.
Personalization features of Saleshandy - Spintax and Merge Tags.
  1. A/Z Testing: The A/Z testing feature in Saleshandy lets you test up to 26 variations of subject lines, cold email copy, and follow-ups to find which variation works best.
A/B Testing feature in Saleshandy let's you test upto 26 variations.
  1. Sender Rotation: If you have connected multiple email accounts with Saleshandy, then the Sender Rotation feature will randomly alternate between email accounts when sending emails.

    This will help maintain deliverability and sender reputation, avoid spam filters, and help you scale your outreach.
  1. Email Preview: Saleshandy’s new Email Preview feature offers a real-time glimpse of your email as you draft it.

    This proactive tool lets you spot and correct errors instantly, ensuring your message is polished and professional before sending.
  2. Email Ramp-Up: The Email Ramp-Up feature helps you gradually increase your email-sending volume in an automated way. This will help build a positive reputation with ESPs.
Email Ramp Up is a deliverability feature in Saleshandy.
  1. Unified Inbox: The Unified Inbox feature gives you a centralized view of all responses from different email accounts, making it easy to track and access all replies in one place.
Unified Inbox is Saleshandy's central inbox feature.
  1. Reports: The Reports will help you analyze data based on prospects or emails and understand how your sequences have performed. Based on these insights, you can optimize your sales outreach approach for better results.
Saleshandy offers comprehensive reports and analytics.

Pricing Plans:

  • Outreach Starter – $25 per month
    • 2,000 Total Prospects
    • 10K Emails per month
  • Outreach Pro – $74 per month
    • 30K Total Prospects
    • 125K Emails per month
  • Outreach Scale – $149 per month
    • 60K Total Prospects
    • 250K Emails per month
  • Outreach Scale Plus – $219 per month
    • 100K Total Prospects
    • 350K Emails per month

*Billed annually

Visit the pricing page to know more.

User Rating

G2 – 4.6 ⭐/5

2. Woodpecker

Woodpecker is another cold email software that can help you automate your sales outreach.

Woodpecker is an email sequence tool like Saleshandy

Like Saleshandy, Woodpecker has a stand-alone cold email platform for businesses that do sales outreach and an agency portal for those who handle outreach for other companies.

Key Features

  • Warm-up & Recovery: Woodpecker’s built-in email warm-up tool will help warm your domains automatically before starting cold email campaigns.
  • Templates: In Woodpecker, you can create, edit, share, and store templates. This is designed to make your work easier and faster.
  • A/B Testing: Experiment with different email versions to find what resonates best with your audience.
  • Integrations: Woodpecker supports multiple integrations, both native and non-native, with a wide range of tools.

Pricing

  • Cold Email – $25 per month
    • 500 prospects reached out per month
    • Store up to 2000 prospects

*Billed annually

User Rating

G2 – 4.1 ⭐/5

3. Smartlead

Smartlead is an email outreach tool with email sequencing features that can enhance your cold email campaigns.

Smartlead

This is a relatively new tool, but it offers robust features that can help you achieve your sales outreach goals.

That said, as with all tools, there are a few users who aren’t satisfied with its capabilities and are looking for other Smartlead alternatives.

Key Features

  • Automate Scenarios Based on Leads’ Behavior: You can create sub-sequences tailored to your leads’ specific actions or interests. This allows you to create personalized engagement, making your outreach more relevant and effective​​.
  • Campaign Performance Tracking: This feature allows you to monitor the performance of your email sequences, helping you identify and focus on the strategies that yield the best results. You can then use the insights you gained to optimize your campaigns for higher conversion rates​​.
  • Auto-Rotating Email Accounts: This feature allows you to scale your outreach without worrying about daily limits or email reputation. You can connect multiple email accounts to your email sequence, and Smartlead will auto-rotate between them when sending emails.
  • Integration: With SmartLead, you can integrate popular tools like Slack, Zapier, Hubspot, Clay, and Listkit. This helps streamline your workflows easily. However, this integration is unidirectional, so changes made in HubSpot directly may not be reflected in SmartLead.

Pricing

  • Basic Plan – $34 per month
    • 2000 Active Leads
    • 6000 Emails per month
  • Popular Plan – $66 per month
    • 10K Active Leads
    • 40K Emails per month
  • Pro Plan – $79/ per month
    • 30K Active Leads
    • 150K Emails per month
    • Add-ons – 1 client at $29 per month (billed monthly)
  • Custom Plan – Contact for a quote
    • 60K Active Lead Credit
    • 300K Email Credit per month
    • Up to 2 million Leads are available

*Billed annually

User Rating

G2 – 4.8 ⭐/5

4. Instantly

One after the other, we have been listing popular tools.

Another such tool is Instantly.ai.

This cold email sequence software allows you to create multiple email sequences with unlimited follow-ups to engage with your prospects.

Instantly

The platform enables you to automate email sequences, including warm-ups, follow-ups, and nurturing sequences.

This approach helps improve email deliverability and engagement, making sure your messages make an impact without needing to increase the number of emails sent.

Key Features

  1. Email Account Management: Easily connect and manage multiple email accounts for your campaigns, allowing you to scale your outreach efforts without restrictions.
  2. Automation & Customization: Automate your email schedules and follow-ups and tailor your content to align with your brand and audience needs, making your communications more effective and engaging.
  3. Email Warmups: Enhance your sender reputation with automated warmups to ensure your emails consistently reach inboxes and avoid spam filters, improving deliverability.
  4. Analytics Dashboard: Access detailed insights into the performance of your email accounts and sequences. Use this data to optimize your campaigns for better results.

Pricing

  • Growth: $30 per month 
    • 1000 Active Leads
    • 5000 Emails Monthly
  • Hypergrowth: $77.6 per month 
    • 25K Active Leads
    • 125K Emails Monthly
  • Light Speed: $286.3 per month 
    • 500K Emails Monthly
    • 100K Uploaded Contacts

*Billed annually 

User Rating

G2 – 4.8 ⭐/5

Also read: 8 Best Instantly Alternatives

5. Lemlist

Lemlist is a cold outreach tool that helps you reach your prospects’ inboxes and get replies.

This email sequence software can be used to build your lead list, verify emails, and write and personalize email copies.

Lemlist

Though rich in features and user-friendly, it is one of the most expensive tools. This is why some users are searching for Lemlist alternatives.

But remember what we said: cost comes last. This could be the tool you were looking for, so take a look at some of its features to get a clearer idea.

Key Features

  • Schedule Your Follow-ups: You can easily set up automatic follow-up emails to ensure you’re always in touch with your prospects. This will help you nurture a relationship with your prospects that can potentially convert them into leads. 
  • Multi-Channel: Lemlist offers a multichannel approach to sales outreach, you can use this to add other channels like LinkedIn, cold calling, etc, to reach out to your prospects.
  • Improve your email deliverability: Like Woodpecker, Lemlist also has an inbuilt email warmup tool called Lemwarm. This can help you warm up your new email accounts and get them ready for your cold email campaigns.
  • Connect your stack: Lemlist connects with a host of other tools you could also use. This improves communication and collaboration within your team.

Pricing

  • Email Starter – $32 per user per month
    • 1 Sending Email
  • Email Pro – $55 per user per month
    • 3 Sending Email
  • Multichannel Expert – $79 per user per month
    • 5 Sending Email
  • Outreach Scale – $129 per user per month
    • 15 Sending Email

*Billed annually

User Rating

G2 – 4.4 ⭐/5

6. Apollo

The next tool on the list, Apollo, is actually a sales intelligence and engagement platform.

This platform is primarily used for prospecting but also has a few necessary features that you’d find in email sequence software.

Apollo

That said, compared to mainstream email sequence tools like Saleshandy or Woodpecker, you’ll find that the available features are a bare minimum.

Which is why few users are searching for alternatives to Apollo.

But we recommend you try their free forever plan and see if it fits your needs.

Key Features

  • Sales Engagement: With Apollo, you can create and automate your entire multichannel outreach sequence, from cold emails to LinkedIn connection requests and cold calling.
  • Email Deliverability: To ensure your emails reach their destination, Apollo offers guided mailbox setups, DMARC and DKIM authentication checks, deliverability scores, and more.
  • AI Personalization: Apollo uses its vast database of 270M+ contacts and other sales intelligence points to tailor your messages to resonate with prospects.
  • Flexible Analytics: You get highly detailed analytics and reports in Apollo. This feature easily stands out from most tools on the list.

Pricing

  • Free
    • 2 Sequences
    • 1 Mailbox
    • 250 emails per day
  • Basic – $49 per user per month
    • 2 Sequences
    • 1 Mailbox
    • 250 emails per day
  • Professional – $79 per user per month
    • Unlimited
    • 5 Mailbox
    • Unlimited
  • Organization –  $99 per user per month
    • Unlimited
    • 15 Mailbox
    • Unlimited

*Billed annually

User Rating

G2 – 4.8 ⭐/5

7. QuickMail

QuickMail is another cold email software on the list that is easy to use, with automated follow-ups when there is no response—customizable outbound email tracking software for sales.

It supports Gmail, Outlook, and other email services, utilizing the Gmail API to enhance deliverability.

QuickMail

You can use this tool to efficiently scale your outreach efforts and ensure your messages are tailored and targeted.

Key Features

  • Auto-Warmer: You can use this feature to improve your email deliverability, making sure your cold emails are seen by your recipients and not caught by spam filters.
  • Deliverability Protection: QuickMail continuously monitors if your email accounts have been blacklisted so that you can take immediate action to rectify the problem. Moreover, it also has automatic SPF & DKIM setup checks to ensure your emails are ESP-compliant.
  • Unlimited Users: Quickmail is one of the few tools on the list that allows you to add team members without an extra cost.
  • A/B Testing: Quickmail allows you to clone your campaigns and split-text various factors to find the best version of your email copies

Pricing

  • Basic Plan — $49 per month
    • 30K Emails per month
    • 10K Active prospects
    • 5 Email addresses
  • Pro Plan — $89 per month
    • 100K Emails per month
    • 10K Active prospects
    • 20 Email addresses
  • Expert Plan — $129 per month
    • 300K Emails per month
    • 100K Active prospects
    • 50 Email addresses

*Billed annually

User Rating

G2 – 4.6 ⭐/5

8. HubSpot

Another non-mainstream email sequence tool that made it to the list is HubSpot.

This CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.

With HubSpot Sales Hub, you can prospect and manage leads, automate your sales outreach through cold emails and cold calls, create email templates, and do much more.

HubSpot

If you’re searching for a solution that integrates multiple functions under one roof, HubSpot could be your ideal tool.

Key Features

  • Sales Automation and Sequences: Automate your sales processes with personalized email sequences that ensure timely follow-ups and continuous engagement. This feature frees you to focus on strategic tasks, enhancing both new prospects and existing customer interactions.
  • Deal Management and Automation: Customize and automate your deal stages to match your sales process, offering clear visuals of deal progression. This helps in effective goal setting and forecasting and streamlines your sales management.
  • Sales Pipeline Management: Get a comprehensive visual overview of your lead-to-customer journey from a single dashboard. This feature enhances your ability to monitor the sales process, assess team performance, and identify optimization opportunities.
  • Comprehensive Integration: You can seamlessly integrate with various third-party applications in HubSpot Sales Hub. This makes sure that all your interactions and sales activities are centralized for simplified management and analysis.

Pricing

HubSpot’s Sales Hub has 2 pricing plans

  • Professional – $450 per month
    • 5 users
    • $90 for additional member 
  • Enterprise – $29.97 per month
    • 10 users
    • $150 for additional member

*Billed annually

User Rating

G2 – 4.4 ⭐/5

9. Outreach

Outreach is an outreach sales execution platform that you can use for various sales purposes like deal management, pipeline management, sales forecasting, etc.

Outreach is an email sequence software.

This tool is more suited for people who take a multichannel approach. 

Moreover, this tool can be used to coach and improve your team’s performance as it has tools like conversation intelligence rep coaching.

Key Features

  • Advanced Sequence Capabilities: With Outreach, you can create your own multichannel sales sequence or use proven templates with channels like email, calls, and LinkedIn.
  • OOO Detection: Outreach’s OOO detection automatically pauses your sequences when a prospect is out of the office and resumes them upon their return to ensure timely engagement.
  • Automated Data Sync: This feature saves you time and improves data accuracy by automatically syncing sales activities across email, LinkedIn, and calls with your CRM, helping you keep your focus on moving conversations forward.

Pricing

Outreach does not have any transparent pricing plan. You’ll have to get in touch with them to get a quote.

User Rating

G2 – 4.3 ⭐/5

10. Close

Close is an inside sales CRM tool that helps you sell more by combining outreach, engagement, and automation into one platform.

This is one of the tools on the list that has a large number of integrations with other tools.

Close is an email sequence software.

This tool can be your top choice if you’re looking to take a multichannel approach to your sales process in the near future.

It allows you to create sales sequences with emails, calls, and SMSs to improve your prospects’ response rates.

Key Features

  • Bulk Email: This feature allows you to send customized emails to multiple leads simultaneously. It smartly avoids sending duplicates by automatically detecting and excluding repeated email addresses across your lead lists.
  • Snippets: This is a unique feature in Close, it allows you to quickly insert reusable text like common phrases or responses into your emails with a simple keystroke.
  • AI Assistant: You can use this feature to shorten lengthy messages, simplify complex messages, and change the tone of your email copies.

Pricing

  • Startup – $49 Per user per month
    • 5 workflows (Sequences)
  • Professional – $99 Per user per month
    • 25 workflows (Sequences)
  • Enterprise – $139 Per user per month
    • 100 workflows (Sequences)

*Billed annually

User Rating

G2 – 4.7 ⭐/5

11. Reply.io

Reply.io is an AI-first sales engagement platform designed specifically for you as a sales professional. 

Reply is an email sequence software.

It automates generating and optimizing email templates and complex sequences, enabling you to personalize each interaction efficiently.

With powerful analytics and seamless CRM integrations, Reply.io streamlines your sales process, freeing up your time to focus on creating opportunities and closing more deals effectively.

Key Features

  • Sequence and Email Templates: With Reply.io, you can elevate your sequence efficiency using a curated collection of top-performing email and sequence templates. Create, customize, and share these templates with your team to streamline your outreach efforts and inspire effective communication strategies.
  • Jason AI—B2B Sales Assistant: This feature helps create human-like emails and follow-ups in seconds.
  • Roles and Permissions: Use this feature to enhance team collaboration within Reply.io. Manage roles and permissions effectively to share resources, track performance, and ensure a unified approach in handling prospects and campaigns, supporting a structured account-based selling strategy.
  • Personalized Videos: With Reply.io’s integration with Vidyard, you can add personalized videos to your emails, boosting engagement significantly. This feature enables easy recording, customizing calls-to-action, and tracking engagement in real-time, directly enhancing the effectiveness of your digital outreach.

Pricing

  • Free
    • Only AI sequence generator
  • Starter – $49 Per user, per month
    • Unlimited email sequences
    • 1 mailbox/user
  • Professional – $89 Per user, per month
    • 5 mailboxes/user
  • Ultimate – $139 Per user, per month
    • 15 mailboxes/user

*Billed annually

User Rating

G2 – 4.6 ⭐/5

12. Hunter.io

Hunter.io is one of the leading solutions that many salesfolks, such as yourself, use to find and verify the professional email addresses of their prospects.

Hunter.io is an email sequence software.

Although this is a prospecting tool, it also offers good email sequence automation capabilities.

Hunter makes it easy to connect your Google Workspace or Outlook email accounts, while other ESPs can be connected via the SMTP/IMAP route.

Key Features

  • Outreach: You can create, personalize, and manage your email campaigns directly within Hunter.io. You can use custom attributes to include data about your prospects and attach videos, files, etc, to provide more value.
  • Scheduler: This feature allows you to schedule your emails to land in the prospects’ inboxes at the most opportunistic moment.
  • Verifier: This inbuilt tool in Hunter allows you to check the validity of your prospects’ email addresses. This will help remove any potentially invalid contacts from your list.

Pricing

  • Free — $0 per month
    • 1 Connected email account
    • 500 Recipients per campaign
  • Starter — $34 per month
    • 3 Connected email accounts
    • 2.5K Recipients per campaign
  • Growth — $104 per month
    • 10 Connected email accounts
    • 5.5K Recipients per campaign
  • Business — $349 per month
    • 20 Connected email accounts
    • 10K Recipients per campaign

*Billed annually, additional $10 per month per account connected

User Rating

G2 – 4.4 ⭐/5

13. Snov.io

Snov.io is an email sequence software ideal for sales and marketing teams.

It offers a suite of tools designed to automate and personalize email outreach for more efficient lead generation and sales processes.

Snov.io is an email sequence software.

This can help streamline your outreach, making each email unique without manual effort. 

This cold email sequence tool can save you time by automating your email sequences and allowing you to focus on other high-value tasks like making sure your messages are timely and relevant.

Key Features

  • Dynamic Email Drip Campaigns: This feature lets you keep your audience captivated! With automated email sequences, you can send personalized messages exactly when they matter most. This dynamic approach strengthens your connections with each prospect.
  • Strategic A/B Testing: This feature lets you fine-tune your emails for optimal engagement, ensuring you always use the best approach.
  • Reliable Email Verifier: Snov’s Email Verifier tool reduces email bounces and enhances deliverability by checking if your prospects’ email addresses are valid. This prevents wasted efforts on emails that do not work.

Pricing

  • Trial – $0 per month
    • 100 Email Recipients
  • Starter – $30 per month
    • 5K Email Recipients
  • Pro 5K – $75 per month
    • 10K Email Recipients

*Billed annually

User Rating

G2 – 4.6 ⭐/5

14. Klenty

Klenty is an automation tool for sales prospecting that will help you send automated follow-ups via email.

It focuses on using intent-driven strategies to prioritize and engage with high-intent prospects effectively, aiming to book more meetings with less effort.

Klenty is an email sequence software.

It also integrates directly with CRMs like Salesforce, Pipedrive, Hubspot, etc, to help you execute custom workflows.

Key Features

  • Intent-Based Sequencing: Automatically move prospects into personalized sequences based on their engagement level to make your follow-ups more impactful and timely.
  • Multi-Channel Outreach: Expand your outreach by incorporating calls, LinkedIn interactions, and emails. This comprehensive approach ensures you effectively engage prospects across multiple platforms.
  • AI Writer: This can help and guide you to create engaging email sequences. It provides content suggestions, enhancing the quality and effectiveness of your communications and saving you significant time.

Pricing

  • Startup – $50 per user per month
  • Growth – $70 per user per month
  • Pro – $100 per user per month
  • Enterprise – Contact for a quote

*Billed annually

User Rating

G2 – 4.6 ⭐/5

15. Yesware

Yesware is another email sequencing tool that can help you automate and schedule your sales emails.

Yesware is an email sequence software.

This tool can personalize your sequence copies, making them more relevant to your prospects.

Additionally, Yesware comes with an Outlook add-in and Chrome extension that directly integrates into your system for seamless access and usage from anywhere.

Key Features

  • Inbox Rotation: This feature will help improve your email deliverability and avoid spam filters by spreading your email volume across multiple email accounts.
  • Multichannel Sequence: You can easily set up automated email, call, and social campaigns with customizable schedules for each touchpoint, making follow-ups more effective.
  • Attachment Tracking: Yesware lets you see how your prospects engage with your attachments. This will give you insights into the sales and marketing collaterals that create the most impact.

Pricing

  • Free Forever — $0/Seat per month
  • Pro — $15/Seat per month
  • Premium — $35/Seat per month
  • Enterprise — $65/Seat per month
  • Custom Plan — Request for a custom quote

*Billed annually

User Rating

G2 – 4.4 ⭐/5

16. Mixmax

If you’re someone who believes in “No more spray and pray” — a philosophy every cold email specialist should adopt — then you’ll find that you and Mixmax are on the same wavelength.

Mixmax is an email sequence software.

By integrating directly with Gmail, Mixmax transforms your email outreach from broad and unfocused to strategic and personalized, aligning perfectly with the principle of making every interaction count.

Take a look at some of the features of Mixmax

Key Features

  • Sequences + Engagement: With Mixmax, you can easily create a multi-channel sequence with emails, calls, and LinkedIn to engage with your prospects.
  • MixMax AI: This feature will help you create compelling email copies and subject lines faster. Another AI feature is Smart Send, which will schedule your emails to reach the prospects’ inboxes at the best time.
  • Message Insights: This will help you understand which message performed the best in your email campaign.
  • Inbound Lead Routing: You can easily route interested leads instantly to available team members so that they can start the nurturing process to convert them into paying customers.

Pricing

  • Free Plan — $0 per user per month
  • SMB — $29 per user per month
  • Growth — $49 per user per month
  • Growth + Salesforce — $69 per user per month
  • Enterprise — Request for custom quote.

*Billed annually

User Rating

G2 – 4.6 ⭐/5

17. Mailshake

Mailshake is a comprehensive AI-powered sales engagement and B2B lead platform that can help you build sales outreach cadences that combine email, phone calls, and social media interactions within minutes.

Mailshake is an email sequence software.

This ability to extend your outreach effortlessly across multiple channels enhances your ability to connect with more prospects, book more meetings, and drive significant sales growth—all without the need to switch between different tools.

Also Read: 10 Best Mailshake Alternatives in 2024 (Features + Pricing)

Key Features

  • Automated Follow-Up Magic: Stop losing track of prospects. Mailshake’s automated system ensures you engage them at the perfect moment to improve your response rates.
  • Inbox Success Guaranteed: Concerned about emails getting lost in spam? Mailshake’s sophisticated list cleaning and analysis ensures your messages reach the intended inbox.
  • AI-Powered Writing Assistant: Struggling with email content? Let Mailshake’s AI Email Writer craft compelling messages for you, quickly enhancing your connection with your audience.
  • Social Outreach Simplified: Go beyond email with Mailshake’s automated LinkedIn messaging and connection requests. It’s your seamless extension of social media outreach.
  • Targeted Data Finder: Refine your prospect list with precision using Mailshake’s Data Finder. This tool makes it easy to pinpoint and engage your ideal audience effectively.

Pricing

  • Email Outreach – $44 per user per month
  • Sales Engagement – $75 per user per month

*Billed annually

User Rating

G2 – 4.7 ⭐/5

18. Outplay

Outplay is a sales email sequence software that can help your team close more deals and increase revenue by automating your entire outreach.

Outplay is an email sequence software.

This comprehensive platform streamlines your sales engagement by combining prospecting, tracking, and selling tools into one seamless interface, eliminating the need to manage multiple tools.

With powerful multichannel outreach and robust CRM integrations, Outplay streamlines your sales strategies, letting your team focus on closing more deals.

Key Features

  • AI Email Writer: Outplay’s AI email writer saves you hours by generating personalized, persuasive emails that resonate with your prospects. It learns from various outreach emails and understands your prospect’s profile to craft unique messages.
  • Email Variants: You can use this feature to test multiple email variants within your sequences. It allows you to quickly determine which version generates the best engagement, enabling easy optimization of your campaigns with a single click.
  • Templates: With Outplay, you can transform your high-performing emails into templates in seconds. This saves you time and standardizes successful communications.
  • Video Messages: You can personalize your outreach by including video messages in your emails, which is an innovative way to stand out in your prospect’s inbox.

Pricing

  • Free
    • Send 50 emails/day
  • Growth – $79 Per month per user
    • Send 1000 emails/day
  • Enterprise – Custom Pricing

*Billed annually

User Rating

G2 – 4.5 ⭐/5

19. GMass

You are nearing the end of the email sequence tool list.

GMass is a mail merge and mass emailing tool specifically built for Gmail.

Gmass is an email sequence tool.

This simple email sequence software can help you create personalized, automated sales emails that resonate with your audience.

Some users find it far too simplistic, and to get more advanced features and email sequencing capability, they should look for GMass’s alternatives.

Key Features

  • Email List Builder: You can build targeted email lists right from your Gmail, ensuring you connect with the right audience seamlessly.
  • Behavior-based Campaigns: You can craft follow-up emails that resonate more based on how your recipients interacted with your initial messages.
  • Reply Management: Say goodbye to clutter; responses to your mass emails, including bounces and direct replies, are sorted automatically.
  • Automatic Follow-up Emails: You can set a series of emails to automatically send until you receive a reply, enhancing your chances of engaging with your audience.

Pricing

  • Individual
    • Standard – $225/Year
    • Premium – $325/Year
    • Professional – $525/Year
  • Team
    • Premium – $1450/Year (Starting with 5 users)

*Billed annually

User Rating

G2 – 4.8 ⭐/5

20. Uptics

Uptics is an all-in-one AI and automation Sales CRM that can help you find leads, warm up emails, outreach, automation, and more.

Uptics is an email sequence platform.

It is truly an all-in-one tool for all your sales needs.

Key Features

  • Multi-Inbox Sending: You can increase your email sending volume and deliverability as Uptics will automatically spread your sending volume across multiple inboxes, helping to avoid spam filters and enhance reception.
  • Email WarmUp: This feature uses advanced techniques that mimic human and sales-style interactions to warm up new email domains or revive old ones to consistently land in the primary inbox. 
  • Advanced Spintax: This feature dynamically changes your emails to avoid monotony and penalties for repeatedly sending the same email content.
  • DNS Monitoring: Continuously monitor your DKIM, SPF, and DMARC records to ensure you’re always in good standing with email client providers, keeping your sending signals green.

Pricing

Uptics do not have transparent pricing plans. You have to contact the team to know more about the costs.

User Rating

G2 – 4.5 ⭐/5

Wrapping Up: Get the Best Email Sequence Software for Your Team.

When choosing your email sequence software, focus on what best meets your team’s needs, fits your current requirements, and has the scalability to grow with your business.

Opt for a tool that combines ease of use, comprehensive functionality, and reasonable cost.

Try out free trials, read user reviews, and pick a platform that integrates seamlessly with your current tech stack to enhance your sales outreach efficiently.

This approach will help you make a more informed decision, boosting your team’s productivity and overall sales effectiveness.

FAQs

1. Which of these email sequence platforms would offer the best balance of functionality and ease of use for my team?

HubSpot and Saleshandy are two email sequence tools typically recommended for their balance of functionality and ease of use.

HubSpot offers a comprehensive CRM with integrated email sequencing, while Saleshandy focuses on email outreach, providing intuitive user interfaces.

2. Considering cost versus value, which email sequence software offers the most impactful features within my budget?

Considering cost versus value, Saleshandy is an excellent choice. It combines powerful email sequencing and personalization tools at a reasonable price, offering great value for teams looking to enhance their outreach effectiveness without breaking the bank.

3. Considering the integration capabilities, which email sequence tool will seamlessly fit into my existing sales tech stack?

HubSpot excels in integration capabilities, seamlessly fitting into many existing sales tech stacks due to its extensive marketplace of integrations.

4. Which tool offers comprehensive resources for me and my team to improve our sales email outreach?

Outreach might be the best tool for providing comprehensive resources to improve your team’s sales email outreach. It offers detailed analytics, training resources, and robust support to help teams optimize their strategies and techniques.

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