The best time to send emails has always been a debatable topic. At times we receive business promotional emails at 1:00 a.m. on a Saturday night and start wondering why the one is sending this now.
Fortunately, we have made it simple for you.
30+ hours of research and analysis got us the results that we have presented here.
This also includes interesting tips and tricks regarding the sending time that will help you increase your open and response rates.
There are 2 things to keep in mind before sending an email to get a positive response
The time of the day, and the day of the week.
According to a stat by Epsilon, it’s important to choose the correct time of day when you’re sending an email because the average life of an email is below 48 hours.
What is the best day to send an email?
1. No business on weekends
As stated above, you can’t send an email that you want to be taken seriously during the weekends. That’s a huge no-no from the start because people don’t do business and don’t even like to see business emails on a weekend. So weekends clearly are not the best time to send emails.
2. Send on Mondays only if it’s urgent
When a user opens his mailbox on Monday, they have a long list of unread emails in their inbox. It’s quite obvious for him to prioritize the emails which one to read and which one to ignore. Sending a general email on Monday is not considered to provide good results. But if there is anything urgent and relevant to the recipient, then go on.
3. Tuesdays, Wednesdays, and Thursdays are a blessing
If you’re trying to reach business executives, Tuesdays and Thursdays are usually seen as the best response days in a week. We have also noticed that emails on Wednesdays provide a good amount of response. Still, the marketers believe Tuesdays and Thursdays are the best days for B2B emails.
- Fridays are always overlooked when it comes to emails. But it may increase the chances of getting read as there is relatively little competition. If you’re confident that your campaign won’t ruin their weekend feels, you can go for Friday.
- Don’t forget about Mondays. Although everybody is very busy on a Monday, the response rates are over 45% at the start of the week because people do respond to emails on Mondays.
What is the best time to send email
1. Know your recipient!
The most important factor for knowing the best time to send an email is to know your recipient first. Try to find the engagement behavior of your recipient. If you have made previous conversations with a particular recipient, check their reply time. He is more likely to respond at the same time of the day.
Also, have a look at his social activity timings and other engagements to make sure you are not bothering with his bedtime.
2. What if you don’t know your recipient!
After a study conducted on billions of email addresses, marketers concluded the best time for sending emails is between 8 AM to 10 AM. This time is found to receive considerably more number of replies.
You can also try sending emails in the late evening at around 8 PM. Many business professionals have a practice of checking their emails before moving to the bed.
Never send emails at 3 or 4 AM, as those will just look weird in the receiver’s Inbox.
- Lunch-time emails should be avoided. People are generally busy and have different timings varying from 1 to 4 o’clock. It is better to lay low during these hours.
Now you must be worried about staying alert during your recipient’s best time to send emails.
Well, it’s not required. You can use SalesHandy to schedule your emails according to your desired time.
Check out the video below to schedule an email with SalesHandy.
What is the best time to send an email campaign
1. Check with the time zones
When it comes to email campaigns, the game is about sending emails to thousands of recipients. You cannot take care of each recipient’s best time.
Well, you can go for a hack. You can build a list of recipients from the same timezone and send your emails at the best time suitable for their location. Here you can get the advantage of reaching their mailbox at least when they’re most likely active.
- People in Spain are known to open their emails at night
- People in Norway, who are experiencing long daylight in the summer, are often known to open their emails in the mornings and afternoons.
This means you can send them your emails at their preferred local time and get the most out of it.
All you need is a simple email scheduling tool like SalesHandy.
Easy and Time-Saving option
Scheduling an email campaign with SalesHandy helps you automate your emails according to your desired time. You can stay on top of your recipient’s inbox by reaching them at the right time, not sooner or later.
You simply need to select the date, time, and preferred zone after creating your email campaign. SalesHandy takes care of all your time-related activities, providing you with more time for email content and other valuable jobs.
SalesHandy also provides you with real-time email open and reply tracking. This will help you in understanding the best time to send emails for a particular recipient and make yourself super productive.
As you can see, the best time to send emails really depends on the type of campaign and audiences you’re sending it to. By following these simple rules, you should be able to increase your response rate and get more out of your emails.
As a final note, always try out new things and strategies. The internet, as well as the behavior of your recipients, are constantly changing and getting unpredictable. Try to put yourself into their shoes and you’ll have a better understanding of how to go by your daily email blasts.