All you need to know about email open rates and how to improve it

email open rates

In the era, where professionals communicate through emails, making sure that you know all the aspects related to email marketing is necessary.
The success of such campaigns depends upon how clearly the Call-to-Action is placed and hence the conversion rates. The first action that you would want the recipient to take would be opening your email. Hence, it is necessary that the email sent is tracked, and the open rates are checked to ensure high engagement campaign rates.
That is exactly what we have talked about in this blog. While writing about all you need to know about email open rates, we have covered:

What are Email open rates?

The percentage of people that opens your email out of the number of people you send is called email open rate. So, if you send an email to 20 people and it is opened by 16 people, your email open rate is “80%”.
This gives you an exact idea of how many people are interested in you. It saves your time as you don’t waste it after those who don’t care about your emails.
These rates are directly proportional to the subject line, and how relevant the subject matter is for the subscribers. Email Open rate shows that how well you can draw the attention of subscribers through your on-point subject line.
Also, Gmail doesn’t provide an in-built feature where you can track who opened your email but you can use SalesHandy. It provides unlimited email tracking for free forever.

Why are Email open rates Important?

Apart from being an important metric for analyzing the email deliverability and the engagement statistics, Email open rates help you:

Avoid spam filter:

Spam filters check the engagement metrics of the IP and make a judgment whether the email ID is genuine or not. Low open rates give an idea to the sender that the content they are sending is not appealing and needs correction. Thus, to avoid being in the blacklists of the spam filter, open rates need to be maintained as per the industry standard.

Get a holistic view of the campaign:

Open rates when collaborated with other email campaign success metrics like click-through rate, bounce rate gives a holistic view of the effectiveness of the email campaign. SalesHandy enables you with all the above-mentioned data.

How to calculate Email Open Rates?

As mentioned earlier, you cannot calculate accurate open rates with Gmail or Outlook manually. You can signup with SalesHandy to track unlimited emails for free. Also, you will get a real-time notification on who read your email along with other campaign statistics.
Open rate campaign statistics come in 3 variables

1)    Email sent: The number of recipients to whom the email was sent.

2)   Email delivered: The number of people who have received the email. This statistics is important to know whether your email has been marked as spammed by the spam filters or is it reaching the recipient’s inbox.

3)   Email Opened: The number of people who have opened the email.

How to Increase Your Email Open Rates?

There are various reasons why the recipients don’t open your emails, and it is important that you track the engagement of the recipients to ensure high conversion rates. There are a few things you need to do to make sure that recipients open your email on the first go.

Clean your mailing list:  
Sending emails to inactive recipients will lead to a low email open rate. Make sure your mailing list is cleansed every 4-6 months. Remove all the recipients that are inactive since the last few campaigns. This will ensure that you send emails to the right people.

Personalizing your emails:
It has been seen that personalization of the emails increases the open rates by more than 20 percent. So if you send “Hey Jim” instead of “Hey there” it will make a huge difference. If you have a big email list, send email campaigns through SalesHandy and personalize thousands of emails.

The subject line and preheader text:
Always write an effective subject line in lines with your email to make the readers want to open the email. Personalize your subject line to increase the chances of opening the emails.

Follow A/B testing:
A/B testing is the method of comparing the results of 2 different emails and taking out inferences on the same. You have to prepare two or more variants of an email naming them A, B, C and so on. Try it on different lists and compare results. Use the one that fetches maximum results.

Send Follow-ups:
Sending followups is an important part of email marketing. Stats say “It takes up to 5 follow-ups for a sale to happen”. It will be a tiring job if you have to keep track of each follow up that you send. Which is why you should use Automated follow-ups and save your time taking manual follow-ups. SalesHandy provides an automated follow-ups feature with conditional follow-ups where you have an option to send follow-ups to those who have not read your email or not replied.

Provide valuable content:
High-quality, relevant content is the frontline of a successful email marketing campaign. Make sure that you send emails that are rich in content to bring value and trust among the recipients and enjoy high Open rates.

Schedule Emails at an appropriate time:
It is important that you reach the inbox of the recipient at the right time. Hence you want to schedule your emails as per their time zone. Also, make sure you know what is the best time to send an email to someone.

Consider Double opt-in:
When you take consent twice to send an email to someone is called double opt-in. First when they provide their email address and second when they are sent a verification email. This will ensure that your email list includes all those who are legit interested in your emails.

Email Open rates average for various Industries.

Open rates differ from industry to industry, and you always want to keep your Open rate better or at least at par to the industry standards. Take the above-mentioned steps if your email open rates are lower than your industry standards.

INDUSTRY OPEN RATES                       
Arts and Entertainment 47%
Auto 35%
Beauty and Fitness 40%
Biotech 37%
Business and Industrial 41%
Software 28%
Computers and Electronics 35%
Construction 45%
Design and Development 39%
Event Services 35%
Finance 40%
Healthcare 33%
Hospitality 40%
HR 44%
IT 38%
Insurance 38%
Internet and Telecom 40%
Jobs and Education 32%
Legal and Government 44%
Management Consulting 40%
Marketing and Advertising 25%
Media 32%
Non-profit 28%
Professional Training and Coaching 36%
PR and Communications 28%
Real estate 42%
Shopping 41%
Travel 28%

Source

Conclusion

Better email open rates suggest more people are interested in your company and that results in the growth of the business. Hence, open rates are a really important part of any email marketing campaign. Make sure you analyze your upcoming campaigns and take necessary steps to improve your overall business. If you want to try our app, the first 200 emails of your campaigns are on us. Take a free trial of any of our plans and enjoy the productivity.
Comment below in case of any queries, our team will ensure to solve it as soon as possible. Hasta La Luego!.

SalesHandy Team

A team of technophiles and marketing geeks who love to explore new market trends and follow emails everywhere. Making your emails work for you is their only goal!