Book 3+ Meetings Every Week

Turn cold emails into booked meetings with the right tool.

Try For Free
No credit card required*
Categories

9 Best Email Outreach Tools To Get More Leads

19 min read
33780 reads

If you want to get the most from your email outreach campaigns, then choosing the right automation tool is important!

Why?

Well, you can put the time and effort you have saved into strategizing how to get more leads.

But there are a lot of email outreach tools out there—and believe me, not all of them are worth it!

I’ve been in the cold emailing industry for over a decade now. 

Over these years, I’ve not only used many cold email tools but also built one myself.

Therefore, to help you choose the best from the rest, I have listed the 9 best email outreach tools that I have used over the years to generate more leads! 

Let’s get into it! 

Email Outreach Tools- Table of Contents 

Top 3 Email Outreach Tools and What They’re Good At 

These are my top 3 picks of best email outreach platforms and why I love them: 

  • Saleshandy for scaling email outreach campaigns at cost-effective prices
  • Instantly.ai for managing your email campaigns with a built-in CRM
  • Smartlead.aifor warming up email accounts and crafting emails using AI

Know in detail about them and their features 👇🏻

FeatureSaleshandyInstantly.aiSmartlead.ai
Entry Price$25/mo$30/mo$32.5/mo
Client Management
(For Agencies)
Unlimited Clients$77.6/client/mo$29/client/mo
Email AccountsUnlimitedUnlimitedUnlimited
Email Warm Up
Automated Sequences & Follow-ups
Analytics & ReportingAdvanced graphical reportsBasic Campaign analyticsBasic Campaign analytics
Customer SupportBestGood, but sometimes slowAverage

Want to know more? Keep reading! 

Top 9 Email Outreach Tools 

You might think all email outreach tools are basically the same—but that’s not quite true! While they share similar core functions, they differ significantly in their impact, pros and cons, and pricing plans.

Therefore, in this blog post, I’ll provide an in-depth overview of each email outreach tool, including its pros and cons, pricing plans, and user feedback. 

Let’s get into the details! 

1. Saleshandy

G2: 4.6/5 ⭐(630+ reviews) 
Capterra: 4.5/5 ⭐(120+ reviews) 

Saleshandy is the best email outreach tool. 

And for all the good reasons! 

Since we (my team and I) built it, I’ve seen it evolve from an email tracking tool to an all-in cold email software! 

You can automate your outreach & prospecting efforts to generate more leads and book more meetings. 

Besides its cold emailing features for businesses, Saleshandy also offers a lot of agency-focused features like: 

  • Add & manage unlimited clients at no extra cost. 
  • White labeling 
  • Client management from a single interface
Saleshandy- the best email outreach tool

In my opinion (and that of its 9,500+ monthly Saleshandy users), it is probably the most cost-effective and scalable cold email outreach tool on the market. 

Why I Recommend It As the Best Email Outreach Tool:

  • Automated Multi-Step Sequences: It allows you to create unlimited targeted sequences with multiple follow-ups.
  • Personalization Features: You can send personalized cold emails using spintax, merge tags, and variable merge tags for each prospect.
  • Advanced Deliverability Suite: It allows you to land in your prospects’ inboxes consistently with a complete email deliverability suite featuring sequence scoring, automated email warm-up, and sender rotation.
  • Unified Inbox: You can manage and reply to all prospect conversations from one central location and automatically categorize conversations (e.g., meeting booked, interested, not interested). 
  • Reporting & Analytics: You can track and analyze your campaign details in real-time and even download them to share with others. 

Pros

  • Build unlimited teams 
  • UI/UX is easy and intuitive
  • A/Z Testing
  • Built-in email verification
  • B2B database of 700M+ contacts & 60+ profiles. 
  • Free LinkedIn Chrome extension. 
  • API, webhooks, and native integrations. 
  • Customer support is great. 

Cons

  • It only gives you a 7-day free trial. 

Pricing Plans (Billed Annually)

  • Outreach Starter: $25/mo 
  • Outreach Pro: $74/mo 
  • Outreach Scale: $149/mo 
  • Outreach Scale Plus100k: $219/mo

What Do Users Say?

“What I like best about Saleshandy is its seamless ability to personalize and automate cold email outreach, which has drastically improved my email deliverability and open rates. The platform’s advanced tracking features provide real-time insights, allowing me to optimize my campaigns on the fly. I’ve seen a significant increase in booked meetings and leads—about a 30% jump since I started using it. The ability to scale my outreach without sacrificing personalization has been a game-changer for my sales efforts.”Sitab A

2. Instantly.ai

G2: 4.9/5 ⭐(3,300+ reviews) 
Capterra: N/A

Instantly is the best AI-empowered email outreach tool in the market. 

Why? 

Because it offers various features that help you to automate your cold email efforts with AI, like:

– AI Sequence Generator
– AI Inbox Manager
– AI-Personalized Messaging
– AI Blocklist Triggers

And believe me, all of them are superb! 

I tried these AI features a few weeks back while I was testing it to write a review in my blog on the best cold email software

Therefore, I accept that with these functionalities, I was able to set up my sequence quite efficiently. 

Instantly- one of the best cold email outreach tools

Now: Instantly also offers AI features in its CRM, but you must pay an additional amount to access it.

Why I Recommend It As the Best Email Outreach Tool:

  • Campaign Builder: You can create multiple sequences and schedule them in your prospect’s time zone. 
  • Campaign Analytics: It has an advanced analytical dashboard that allows you to scale your performing campaigns.
  • Deliverability Network: Instantly has a built-in network of inboxes that you can use to warm up your email accounts. 
  • CRM: With its built-in CRM integration for email outreach, you can identify, reach out to, and close your ICPs in a single dashboard.

Pros

  • Connect unlimited email accounts 
  • In-built master inbox
  • B2B database with 160M+ contacts
  • Warm-up unlimited email accounts
  • Customer support is quick 
  • Agency-centric features are available

Cons

  • Agencies can only add clients in the Hypergrowth plan priced at $77.6/mo
  • Limited native integrations

Pricing Plans (Billed Annually)

  • Growth: $30/mo
  • Hypergrowth: $77.6 /mo
  • Light Speed: $286.3/mo
  • Enterprise: Custom

What Do Users Say?

“I like the fact that it is extremely user-friendly. The interface does not seem to be complicated at all. The analytics section is clear and accessible, and pulling data just seems so easy to use. Additionally I like the fact that the warming up feature has a lot of advanced settings you can tweak such as time between emails sent and their responses, email increase rate as well as the time between an email being sent and its response.” Tareq S.

3.  Smartlead.ai 

G2: 4.7/5 ⭐ (200+ Reviews)
Capterra: 4.3/5 ⭐(6 reviews)

Smartlead is another AI email outreach platform on my list! 

It is popular among cold emailers for connecting unlimited email addresses and providing unlimited email warmups! 

As my colleague writes in his Smartlead review, it is one of the scalable solutions that guarantee high inbox placement. 

Smartlead- cool email outreach tool

Hence, if all you are worried about is email deliverability while scaling your outreach email campaigns, Smartlead is actually a pretty solid tool! 

Why I Recommend It As the Best Email Outreach Tool:

  • Email-follow-up Automation: You can schedule follow-up emails and create multi-staged sequences. 
  • SmartDelivery: With the email deliverability testing feature, you can get detailed email placement data. 
  • White Labeling: Businesses/agencies can add their agency logo and branding assets to customize the platform.
  • SmartSenders: You can automatically set up the email infrastructure for your campaigns. 

Pros

  • Unlimited email warm-ups. 
  • Dedicated mobile app.
  • Unified master inbox. 
  • Dynamic IP address per campaign. 
  • Detailed analytics. 

Cons

  • Agencies have to pay $29/client/mo additionally. 
  • Email verification credits are not included in the base plan.

Pricing Plans (Billed Annually)

  • Basic Plan: $32.5/mo
  • PRO Plan: $78.3/mo
  • Custom Plan: $174/month (billed only in monthly)

What Do Users Say?

“Smartlead is a very good marketing automation tool. It helps in sending emails by just setting the automation in the tool. Smartlead can be integrated with other CRM tools to import the data. We can also upload the CSV file of the prospects list in Smartlead. This tool is very user-friendly, and we can run the campaigns daily on Smartlead by setting the campaign settings. Smartlead Master Inbox helps check all emails in one place, even if the emails are from different campaigns.” Kishore C

4. Lemlist

G2: 4.5/5 ⭐(260+ reviews) 
Capterra: 4.5/5 ⭐(380+ reviews) 

For me, Lemlist is one of the best multichannel outreach tools! 

It does not only allow you to automate your email outreach but also cold calling and Linkedin outreach. 

In my Lemlist review, I have mentioned in detail how easy it is to create multichannel sequences and in a drip campaign workflow. 

Lemlist- the best cold email outreach tool

That said, I would also like to highlight that Lemlist is a very expensive tool, as it does not allow you to add unlimited email accounts and has per user pricing plans hence it is not a cost-effective tool for scaling.  

Why I Recommend It As the Best Email Outreach Tool:

  • People Database: It has a B2B contacts database of 450M+ contacts. 
  • Email Finder and Verifier: Lemlist has an in-built email verifier and email-finding tools. 
  • Advanced Conditions:  You can create customized Triggers based on lead actions in your sequence. 
  • Personalization: With Lemlist, you can add personalized text, landing pages, images, video thumbnails, and landing pages to your outreach campaigns. 

Pros

  • Native integrations with various sales tools & CRM.
  • Unified inbox. 
  • AI-led personalization features
  • Phone number finder. 

Cons

  • The pricing structure is really expensive 
  • The platform is buggy. 

Pricing Plans (Billed Annually)

  • Email Starter: $32/mo
  • Email Pro: $55/mo
  • Multichannel Expert: $79/mo
  • Outreach Scale: $129/mo

What Do Users Say?

“Email and LinkedIn automation are customisable as per your requirement & it has triggers which are called conditions which are the best thing.” – Uma K

5. Woodpecker

G2: 4.3/5 ⭐(60+ reviews)
Capterra: 4.5/5 ⭐(30+ reviews)

After testing all these email outreach tools, I can say that Woodpecker’s UI/UX is very intuitive (a bit appealing too!) despite its advanced features. 

The tool is aesthetically designed and makes it easy to launch email outreach campaigns for any new user. 

Woodpecker- an email outreach tool

What I love the most about Woodpecker is how seamlessly I was able to customize and plan my outreach campaigns. 

In my Woodpecker review, I have explained in detail how to create condition-based campaigns that target audiences based on their actions.

Why I Recommend It As the Best Email Outreach Tool:

  • Adaptive Sending: Automatically restrict your email sending quota right to match the sending limits set by your ESPs. 
  • Centralized Inbox: Track all your conversations with the clients from one place. 
  • Domain Audit: While connecting your email account, check if your domain is technically configured. 
  • Condition-based Campaigns: Customize your email sequences based on the condition defined by the action your prospect takes. 

Pros

  • Database of 260M+ contacts/buyers data.
  • A/B testing up to 5 versions. 
  • Unlimited email verification. 
  • Easy to learn. 

Cons

  • To add clients, agencies have to pay $27/ client every month.
  • To access the integrations, you have to pay an additional $20/mo. 

Pricing Plans (Billed Annually)

  • Cold Email: $20/mo
  • Agency: $33/mo
  • Custom: Custom

What Do Users Say?

“What I like best about Woodpecker. Co is its user-friendliness and intuitive UI. It’s incredibly easy to learn and use, making the process of setting up and managing cold email campaigns smooth and efficient. The platform does exactly what it’s designed to do, with no unnecessary complexity, allowing you to focus on your outreach without getting bogged down by technical details. It’s a tool that just works, and reliability is key when you need results quickly.” — Philip I 

6. Apollo.io

G2: 4.8/5 ⭐ (6,800+ reviews)
Capterra: 4.6/5 ⭐(340+ reviews)

Unlike the other email outreach tools I have listed, Apollo.io’s core functionality is not outreach – it’s more of a prospecting tool.

So why did I add Apollo to this list?

Well, prospecting and outreach go hand in hand!

Apollo- email outreach tool

What this means is that successful email outreach requires accurate and verified email addresses. Otherwise, your campaigns will suffer from high bounce rates.

Therefore, you can consider Apollo if you’re looking for a tool to get accurate contact information with basic email outreach automation!

Why I Recommend It As the Best Email Outreach Tool:

  • AI Personalization: Write personalized emails with AI’s help. 
  • Sequence Automation: Create custom multichannel sequences and reach out to your prospects via emails, calls, automated LinkedIn tasks,etc. 
  • Detailed Analytics: Track the overall performance of your prospecting and outreach efforts. 

Pros

  • Unlimited sequences. 
  • Free Gmail extension. 
  • Reply & meeting tracking. 
  • Advanced Salesforce & HubSpot Integration. 

Cons

  • Not suitable for agencies. 
  • It does not have any email-warm-up functionality. 

Pricing Plans (Billed Annually)

  • Free: $0
  • Basic: $39/user/mo
  • Professional: $79/user/mo
  • Custom: Starts at $5K/yr 

What Do Users Say?

“I especially appreciate its search filters, which make it easy to narrow down leads based on specific criteria like job titles, location, and company size. The integration with CRM tools like Salesforce and HubSpot is seamless, helping keep data up-to-date across platforms without manual entry. Apollo’s email automation feature is also a great time-saver, enabling personalized outreach at scale and tracking open rates, replies, and follow-ups, which makes it easier to optimize campaigns based on real data.” Natalia B.

7. Mailshake

G2: 4.7/5 ⭐(200+ reviews)
Capterra: 4.6/5 (110+ reviews) 

Next, let’s take a look at Mailshake!

It is an email outreach tool that offers solid features to support your cold emailing efforts.
Beyond this, Mailshake also offers LinkedIn and cold calling automation, helping you create multi-channel sequences.

That said, I’m not happy with the fact that it doesn’t provide a free trial or plan where you can test it to decide whether it’s the perfect tool for your email outreach.

Why I Recommend It As the Best Email Outreach Tool: 

  • Data Finder: It has a database with 100M+ prospects.
  • LinkedIn Automation: Automate your LinkedIn messages, profile views, & connection requests. 
  • AI Email Writer: Create unique and personalized email copies in a few seconds. 
  • Mail Merge: Send the same email to an entire group. 

Pros

  • Unlimited email warmups. 
  • Multichannel sequences. 
  • Unified inbox. 
  • Native integration with Salesforce / Pipedrive / Hubspot

Cons

  • The platform is buggy. 
  • The UI is a bit outdated. 

Pricing Plans (Billed Annually)

  • Starter: $25 /mo
  • Email Outreach: $45/mo
  • Sales Engagement: $85 /mo

What Do Users Say?

“I have used Mailshake for mass email outreach, primarily using the deliverability features to improve spam rates, which has worked very well. Having the analytics available to check whether your emails are hitting spam or not is useful, as well as having the tools to improve your spam rate and warm up new email domains. It is easy to use and is great to use daily to check campaign performance. Customer support was great as well, with quick and helpful replies.” –G2 review 

8. Klenty

G2: 4.6/5 ⭐ (300+ Reviews)
Capterra: 4.6/5 ⭐(40+ Reviews)

Klenty is another email outreach tool that offers sales engagement features. 

While testing it, I’ve found that Klenty does a decent job when it comes to email automation, as it doesn’t have much advanced features like other tools on my list. 

As my colleague writes in Klenty alternatives  rather than spending on a multi-channel tool with limited email outreach features it is better to look for another tool.  

Klenty- a email outreach tool

That said, Klenty made it to my list because it allows you to automate your email outreach and has robust email-finding capabilities.

Why I Recommend It As the Best Email Outreach Tool:

  • Multi-channel Outreach: Reach out to your prospects through various outreach channels. 
  • Personalization: You can insert personalized text and videos into your emails.
  • Liquid Email Templates: Insert the dynamic formulas to customize the content of your emails on your prospect’s behavior.
  • Email Preview: Before sending emails, review your emails. 

Pros

  • B2B database of 220M+ contacts. 
  • In-built prospecting features. 
  • Offers a meeting scheduler. 
  • Invite unlimited team members. 

Cons

  • To add email accounts from separate domains, you’ll have to pay a fee of $30/per domain.
  • Limited email deliverability features. 

Pricing Plans (Billed Annually)

  • Starter: $50/mo (cold email outreach)
  • Growth: $70/user/mo (multichannel outreach)
  • Plus: $99/user/mo

What Do Users Say?

“Klenty offers advanced and adaptive technology at a good price, offering a tool that helps you automate multiple touch points for your prospects, like sending emails, connecting on LinkedIn, and calling them. They also have their own database of prospects, which can be used to target the right set of people who you think are fit for your product or services.” Sourabh P.

9. QuickMail

G2: 4.7/5 ⭐ (95+ reviews)
Capterra: 4.7/5 ⭐(20+ reviews) 

The last email outreach tool on my list is QuickMail!

It is known in the industry for sales engagement, but, in my opinion, when compared to all the other sales engagement platforms in my list, QuickMail offers much more advanced cold emailing features like:

  • Assigning replies
  • Auto-detecting a reply
  • AI sentiment detection
  • Auto unsubscribe
QuickMail- the best email outreach tool

This is a great advantage, as you can automate most of your manual efforts for targeted outreach. 

Why I Recommend It As the Best Email Outreach Platform:

  • Auto stop on reply: Automatically stop sending emails to your prospects once the reply comes. 
  • Conditional sending: Send emails based on how your prospects engage with your email campaigns. 
  • Advanced analytics: Track all your important metrics to optimize your email campaigns. 
  • Reply detection: Predicts a reply from your prospects. 

Pros

  • Unlimited team management. 
  • Free AutoWarmer integration
  • A/Z testing
  • Schedule emails in your prospect’s time zone. 
  • Centralized reply handling.  

Cons

  • Native integrations are limited
  • Pricing plans are not suitable for scaling teams. 

Pricing Plans (Billed Annually)

Single Plans

  • Basic Plan: $49/mo
  • Pro Plan: $89/mo
  • Expert Plan: $129/mo

Agency Plans: 

  • Agency Basic Agency: $399/mo
  • Agency Pro Plan: $599/mo
  • Agency Expert Plan: $799/mo

What Do Users Say?

“I’ve been using QuickMail for cold and warm email campaigns and honestly, there’s no reason to shop elsewhere. First, just the weekly podcast that Jeremy runs is worth every penny. They have lots of tips/tricks and insight into the ever changing email landscapeSteven M.

Choose the Best Email Outreach Platform

So, that’s my list of top email outreach tools! 

All these tools have features like automated emails, personalized templates, and detailed analytics.

Therefore, take your time to think about what you need and choose the tool that fits your goals and budget. That way, you can get the most out of your email outreach efforts.

FAQs

1. What Is an Email Outreach Tool? 

An email outreach tool is a software that helps you automate your email outreach campaigns. It lets you send personalized emails automatically, and even sends follow-up emails on its own. You can run and track multiple email campaigns and measure the performance of the email outreach tool.

2. How Can an Email Outreach Tool Benefit My Business?

Email outreach tools can enhance your efficiency by automating the process of sending emails. This means you can reach potential clients faster and close more deals in less time.

3. How Do I Choose the Right Email Outreach Tool for My Needs?

There are several factors you need to consider such as features, ease of use, integration capabilities, pricing, and more while choosing an email outreach tool.

Skyrocket your conversion rates with cold emailing

Email address is not valid

Recent Articles