SalesHandy
There is always an untold story about the effectiveness of any sales strategy in an organization.
The Salespersons are the ones who design the sales strategy of searching their prospects, connecting with them and close deals for their organizations.
But how would they start creating a sales strategy?
How to know which one is better for them between inbound vs outbound sales?
Have a look at your mailbox. I am sure; there must be “N” numbers of unread emails with a plan of not reading them ever. This is because the email subject line didn’t entertain you much to proceed further.
It’s not just you; 47 % of email users open their emails based on the subject line itself. This is a huge loss to the email sender. The same nightmare comes to a salesperson when they send outreach emails to multiple recipients.
A sales email must have a powerful subject line that will engage the reader, create a curiosity in their mind, make them open and take action.
Sales engagement platforms make for a very crucial component of your Sales teams’ operations. Depending on which platform you use to drive sales engagement, it will have a great impact on your team performance and an effective customer journey.
To be able to choose the right platform, you need to know what kinds of outcomes you’re looking to drive out of these tools and how specifically they’ll enable your team.
With this list of sales engagement platforms, we’ll explore the most popular ones in the market and how they might fit different teams.
Do you want to schedule an email in Outlook to send it later?
Well most of us want it. Mostly, we want to schedule our emails when we are not available to send at the desired time, or at particular time when our recipient is more likely to open the message. Obviously, these increase the email open rate and response.
But scheduling email is tedious job in Outlook due to its complex functionality. The users face difficulties when they have to schedule an email to send later in Outlook.
Building an email list is the first step towards starting a strong business relationship with your ideal customers. Email tends to be the most convenient and profitable channel of communication for any business.
You might have often heard marketers say that “The Money is in the list.“
Prospecting, lead nurturing and converting an ideal prospect to a customer is a tough job for every business professional. To accomplish this cold email is the channel that drives most success.
If you are looking to grow your business, email marketing is the most effective channel. Building an email list and consistently sending messages saves time and effort in nurturing your prospects. The email sending success depends on its delivery. If you are able to make it to the recipient inbox your first job is done. This improves your productivity however, the problem arises when the email bounce back.
Email deliverability is a significant concern when you are doing a cold email campaign. According to a report by ReturnPath, more than 20% of emails fail to reach the inbox. Time and again at SalesHandy, we see a new email account used for sending cold emails gets blocked as soon as the campaign begins.
If you regularly send emails to multiple users, you probably would have heard of the promotions tab. In 2013 Google rolled out an update in Gmail that created multiple tabs such as Primary, Promotions, Social, Updates and Forums. This update has significantly affected the email open rates.
In recent years marketers have diversified to various mediums such as social media, chatbots, influencers and many more ways to reach their customers. However, email still drives the best ROI out of all B2B marketing strategies. For every $1 spent on email marketing generates $38, which makes it the most powerful marketing channel.