The success of such campaigns depends upon how clearly the Call-to-Action is placed and hence the conversion rates. The first action that you would want the recipient to take would be opening your email. Hence, it is necessary that the email sent is tracked, and the open rates are checked to ensure high engagement campaign rates.
That is exactly what we have talked about in this blog. While writing about all you need to know about email open rates, we have covered:
It will ensure that the domain through which you send emails doesn’t end up in the Blacklist of any Spam filters for the casualties that you have not committed. Spam Filters block mass emails of people who have not authenticated their SPF and DKIM records because there have been instances of forgery where frauds have faked the email addresses and sent emails on other person’s behalf.