If you are looking to grow your business, email marketing is the most effective channel. Building an email list and consistently sending  messages saves time and effort in nurturing your prospects. The email sending success depends on its delivery. If you are able to make it to the recipient inbox your first job is done. This improves your productivity however, the problem arises when the email bounce back.

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Email deliverability is a significant concern when you are doing a cold email campaign. According to a report by ReturnPath, more than 20% of emails fail to reach the inbox. Time and again at SalesHandy, we see a new email account used for sending cold emails gets blocked as soon as the campaign begins.  

The problem is the new email accounts aren’t warm up. With the Google spam update at the beginning of 2019, it’s becoming harder to reach the inbox as the majority of the emails are marked as spam. To avoid that before you start a serious cold email outreach, it is essential to warm up your new email account precisely.

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If you regularly send emails to multiple users, you probably would have heard of the promotions tab. In 2013 Google rolled out an update in Gmail that created multiple tabs such as Primary, Promotions, Social, Updates and Forums. This update has significantly affected the email open rates. 

When a user is going through their emails, they want the most relevant information at the top of their inbox. Thus every email received on Gmail goes through the filter where it checks if the email is sent to promote something. In such a case, the email is categorized in the Gmail promotions tab. 

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Even after the evolution of many internet messengers and other mediums of sending messages, email communication is staying apart from the whole league and is having a top priority base when it comes to Business Communication. According to recent data of Radicati, 128.8 billion business emails are sent and received every day. Having said that, 81% of SMBs use email as the primary source to communicate with their clients.
But what about Email Deliverability?

Does the sender know if his emails are hitting right in the recipient’s inbox? (more…)

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An email is an essential mode of communication for any and every business. As per the report of Radicati, 293 billion business and consumer emails are exchanged every day in 2019. The same report predicted the number to cross over 347 billion by the end of 2023. With the increasing number of emails, business professionals prefer sending group emails. As Outlook is one of the most widely used email tools, Whenever you want to reach out to multiple people, you can create a group email in Outlook to get things done. 

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Microsoft Outlook ranks fourth among the major email service providers across the world and 61% of its customers are from the United States. The simpler user interface and handy features are the reason for the numbers of professionals using Outlook. For years many business organizations use Outlook as their primary email sending medium. However, every user trying to reach wider audiences has a very common query about how to send mass email in Outlook in a simpler manner.

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It’s 2019 and still email remains the primary channel of communication for business. The data of Radicati shows that 128.8 billion business emails are sent and received each day which is growing by 3% YoY. No business professional wants to miss the opportunity to connect with its potential audience just by not emailing them. So if your business needs to reach out to wider potential audience, the best way to do is send cold emails.

Yes, you read that correctly!

Even after decades of technological advancements, cold email isn’t dead. 

Sales Persons, Marketers, and many other business professionals still believe cold email is the best way to outreach a prospect to solve their business needs. But now the question arises. Is sending a cold email that easy now as it used to be before?

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