Mail merge in outlook

How to setup Mail Merge in Outlook (2019)

Mail merge in Outlook is very different from outlook broadcast. When you broadcast an email, it sends that message to a group of people. But if you send a mail merge email with Outlook, it will consider each recipient as an individual recipient. You can play around a lot and give a personalized touch to all your emails. You can personalize the subject lines, their names and their businesses in your emails. The sky is the limit on how much you can experiment if you know how to send mail merge emails in outlook. (more…)

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How to manage outlook email effectively - SalesHandy

How to manage Outlook email effectively

Marketers, recruiters, executives, CEOs and Founders, all the employees at every level of the organizational chart are aware of Microsoft Outlook. Microsoft Outlook, often used as an email application by business, is a personal information manager by Microsoft. If you know how to manage outlook email effectively, you can manage calendar, task manager, contact manager, note taking and journal. In this era, where most of the business communication happens through email, it is necessary to know how to manage outlook email effectively. It will save you time and increase our productivity by helping you organize your daily affairs in a much more effective way. (more…)

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Email blacklist

What is Email Blacklist and how to avoid it?

One of the worst nightmares for any email marketers is getting their email blacklisted. As it can negatively affect your ability to reach your subscriber’s inbox. With the advancement in technology, the occurrence of fraud has increased, and the ISP (Internet Service Providers) has employed different means to protect their users from spam through spam traps, spam filters, and email blacklists. With all these tools, high engagement and deliverability rates is a tough job for all the professionals. Avoiding the red hand of the email blacklists and the spam filters is not an impossible task if you regularly keep an email blacklist check and update yourself if your email is blacklisted. (more…)

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email open rates

All you need to know about email open rates and how to improve it

In the era, where professionals communicate through emails, making sure that you know all the aspects related to email marketing is necessary.
The success of such campaigns depends upon how clearly the Call-to-Action is placed and hence the conversion rates. The first action that you would want the recipient to take would be opening your email. Hence, it is necessary that the email sent is tracked, and the open rates are checked to ensure high engagement campaign rates.
That is exactly what we have talked about in this blog. While writing about all you need to know about email open rates, we have covered:

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What are SPF & DKIM records and how to set it up?

What are SPF & DKIM records and how to set it up?

SPF and DKIM are the two terms that sound technical even to an email marketing professional. But it is important to learn, understand and set up these records, especially if you are planning to send an email campaign, as it would have a huge positive impact on your campaign’s deliverability. If you are feeling overwhelmed, don’t worry, we have covered how to set up SPF and DKIM for you in this blog and it is not rocket science.

It will ensure that the domain through which you send emails doesn’t end up in the Blacklist of any Spam filters for the casualties that you have not committed. Spam Filters block mass emails of people who have not authenticated their SPF and DKIM records because there have been instances of forgery where frauds have faked the email addresses and sent emails on other person’s behalf.

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