10+ Best Email Sequence Software

June 7, 2019June 7, 2019 Sanjay Parmar Leave a comment

An email sequence software facilitates the way your email sequence is set. We will understand in depth what email sequence is and what is the best email sequence software that will help you send out Automated email sequences. (more…)

4 Important Sales Metrics Every Team Must Track

May 21, 2019May 22, 2019 Radhika Bhangolai Leave a comment

Metrics measure performance. They facilitate aspects of processes, right from planning and decision-making, to tracking, analyzing, and course correction. In a business context, metrics are used to ensure that outcomes align with the business objectives. (more…)

What is Email Blacklist and how to avoid it?

May 13, 2019May 20, 2019 SalesHandy Team Leave a comment

One of the worst nightmares for any email marketers is getting their email blacklisted. As it can negatively affect your ability to reach your subscriber’s inbox. With the advancement in technology, the occurrence of fraud has increased, and the ISP (Internet Service Providers) has employed different means to protect their users from spam through spam traps, spam filters, and email blacklists. With all these tools, high engagement and deliverability rates is a tough job for all the professionals. Avoiding the red hand of the email blacklists and the spam filters is not an impossible task if you regularly keep an email blacklist check and update yourself if your email is blacklisted. (more…)

All you need to know about email open rates and how to improve it

May 2, 2019May 8, 2019 SalesHandy Team Leave a comment

In the era, where professionals communicate through emails, making sure that you know all the aspects related to email marketing is necessary.
The success of such campaigns depends upon how clearly the Call-to-Action is placed and hence the conversion rates. The first action that you would want the recipient to take would be opening your email. Hence, it is necessary that the email sent is tracked, and the open rates are checked to ensure high engagement campaign rates.
That is exactly what we have talked about in this blog. While writing about all you need to know about email open rates, we have covered:

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The Significance of Buyer Persona in Email Marketing

April 24, 2019April 26, 2019 SalesHandy Team Leave a comment

Email marketing still works like a charm in most domains, playing a major role in today’s business scenarios. But things are always evolving, which is why just sending some emails out to people doesn’t guarantee you will see any results. (more…)

What are SPF & DKIM records and how to set it up?

April 3, 2019April 26, 2019 SalesHandy Team Leave a comment

SPF and DKIM are the two terms that sound technical even to an email marketing professional. But it is important to learn, understand and set up these records, especially if you are planning to send an email campaign, as it would have a huge positive impact on your campaign’s deliverability. If you are feeling overwhelmed, don’t worry, we have covered how to set up SPF and DKIM for you in this blog and it is not rocket science.

It will ensure that the domain through which you send emails doesn’t end up in the Blacklist of any Spam filters for the casualties that you have not committed. Spam Filters block mass emails of people who have not authenticated their SPF and DKIM records because there have been instances of forgery where frauds have faked the email addresses and sent emails on other person’s behalf.

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60 Email Marketing Terms that Every Marketer Should Know

March 19, 2019April 3, 2019 Vijay Poriya Leave a comment

The email marketing industry is so huge that every day you come across new email marketing terms. Also, there are a few email marketing jargons that are used as each other’s synonyms. We have gathered a list of these email marketing terms that every marketer should know. We hope this list will add to your business email glossary.

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How To Avoid Spam Filters When Writing An Email

March 12, 2019April 3, 2019 SalesHandy Team Leave a comment

Professionals sending email campaigns spend a lot of their time in trying to understand how to avoid spam filters but at times they miss on a few common best-practices which leads their emails in the spam filter.

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How to Start an Email Professionally

February 27, 2019February 28, 2019 SalesHandy Team Leave a comment

An effective email has numerous elements that need to be perfect if you want to get the message across. The intention and interpretation of the email should be similar otherwise it can create confusion and chaos and you don’t want that especially when it is a professional email.

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