Often while starting a new business, building a product to solve a problem is prioritized first – not marketing and selling it. While it makes sense to do so, building a product alone won’t help you generate revenue. A lot of startups tend to fail due to lack of traction and customer demand – 42% of the reason(as per CB Insights Survey) being no market need for the product. Under such circumstances, it would really pay to know how to find your first 100 customers.
