All you need to know about email open rates and how to improve it
The success of such campaigns depends upon how clearly the Call-to-Action is placed and hence the conversion rates. The first action that you would want the recipient to take would be opening your email. Hence, it is necessary that the email sent is tracked, and the open rates are checked to ensure high engagement campaign rates.
That is exactly what we have talked about in this blog. While writing about all you need to know about email open rates, we have covered:
What are SPF & DKIM records and how to set it up?
It will ensure that the domain through which you send emails doesn’t end up in the Blacklist of any Spam filters for the casualties that you have not committed. Spam Filters block mass emails of people who have not authenticated their SPF and DKIM records because there have been instances of forgery where frauds have faked the email addresses and sent emails on other person’s behalf.
60 Email Marketing Terms that Every Marketer Should Know
How to send an email to multiple recipients (2019)
In this blog, we have covered two methods that give you a quick step-by-step direction on how to send email to multiple recipients.
There are two popular ways to send an email to multiple recipients from your Gmail account are:
How to Create a Group Email in Gmail: A Step-by-Step Guide
In this blog, we are going to show you how to create group email in Gmail using both methods: One native method (advisable to be followed if you send group emails occasionally and don’t require recipient’s engagement data) and the other by using a specialized tool to do it in a scalable manner.
