SalesHandy
No one loves email bounce backs, primarily when SDRs conduct cold email campaigns. According to a recent report by Constant Contact, the average email bounce rate is 7.75%.
But the good email bounce rate is less than 2%. Anything above 2% is considered critical.
Email outreach is one of the most frequent tasks carried out by business professionals. That might be for sending cold emails, follow-up reminders, or relationship building. Gmass and Mailshake have been popular among its users for carrying out these outreach activities in an efficient manner.
Both Gmass and Mailshake started in 2015. Gmass and Mailshake are two email campaign tools with different approaches. Gmass is more focussed on email productivity whereas Mailshake is focussed on sales productivity.
Gmelius and Boomerang are popular sales productivity tools. As a matter of fact, both of them are similar in many ways, along with their own unique features. But how do you decide which one is suitable for you?
Although both these products do have great reviews online, reviews certainly don’t paint a complete picture. Hence, you will need to understand how features between Boomerang vs Gmelius will particularly assist your productivity.
Marketing and sales professionals usually get confused while deciding the best email campaigns tool for cold emails, marketing newsletters, or sending mass emails. Gmass and Mailchimp are the tools used by professionals to manage their mass email activities.
Mailchimp is an email marketing tool, started in 2001 and stands out to be at the top in its category. Similarly, Gmass entered the market in 2014 as a mail merge tool and gave good competition to the Mailchimp with its email campaign feature.
In the broad email productivity marketplace, both Mixmax and Yesware are notable among the users. Yesware and Mixmax occupy 20.63% and 3.62% of the market share respectively.
In the long run, both tools provide almost similar benefits that can make users confused in making a buying decision. Yesware is one of the oldest email productivity tools that started in 2010 getting a competitive advantage. Whereas Mixmax was launched in mid-2014 with upgraded features and an improved interface.
Sales professionals spend a lot of time and effort to set up their email outreach campaigns.
Still, the buyers open only 23.9% of sales emails.
The low open rate is due to the unappealing emails that make the prospect perceive as another trifling junk in the inbox. The low email engagement affects the entire sales process which ultimately hits hard to revenue of the company.
30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation.
Lead nurturing plays an essential role in high converting sales processes. It helps your leads deeply understand your product and guides them to make a purchase decision. Teams that are good at nurturing their leads generate 50% more sales-ready leads at ⅔ the cost.
Referred customers were found to contribute 25% more margins in sales compared to all other customers.
If your customers are happy with your product, they are likely to talk about it with others who might find it useful. When you close such customers who’ve been introduced by existing customers, you have effectively got a referral sale. In theory- your client has done the selling for you, without you spending a penny.
Outbound sales is the most commonly used sales strategy used across various industries. Indeed! It provides great success in less time. It’s not just us, 55% of sales professionals agreed on using outbound sales as their primary sales technique.
Outbound sales is the evergreen sales technique that is being followed and improvised every now and then.
In 2020, outbound sales is not just restricted to selling your product, rather it’s also about designing a robust sales process and predicting the revenue for your organization.
Lead Qualification is a very important part of the sales cycle. It is directly responsible for feeding your pipeline with high-quality leads that eventually close. It also happens to be the driving force behind conversions and productivity across the most successful sales teams we’ve seen.
If done right, you can bring in the most revenues you’ve ever brought in and make this a competitive advantage for your organization. In this blog, we’ll explore how to choose, build, and tweak your lead qualification process.