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Best Gmass Alternative 2022

12 min read
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Are you someone who initially thought Gmass would be the right tool for your cold email outreach, but you aren’t so sure now? Well if that is the case then to assist you in making a more informed decision, this article will shed light upon some of the Gmass best alternative that are affordable and have more advanced features.

What are the Best Gmass Alternative?

  1. Saleshandy
  2. Lemlist
  3. Mixmax
  4. Woodpecker
  6. Mailshake
  7. Mailmeteor

1. Saleshandy


Saleshandy is a Cold email outreach tool that goes beyond the inbox. It turns your whole outreach process into a conversion machine. Everything from Searching for leads to nurturing them and then converting them to a customer is now possible on one single dashboard with the help of Saleshandy, making it one of the best Gmass alternative.

It is an easy-to-use platform that ensures high deliverability, frictionless automation & hyper-personalization within the most cost-effective plans. This new generation tool provides automation in not only follow-ups but the whole process. You can prospect according to different time zone, auto pause sequences based on user activity and behaviour for better engagements, and much more.

 Common Features of Saleshandy & Gmass

 A. Personalization 

Email Personalization

Personalization in email increases open rates by 48% and also increases user engagement. With Saleshandy you can send super personalized emails to your prospects with advanced mail merge features, custom fields, and templates to increase your open rates. Additionally, you can know your personalization score while writing an email to ensure that your email is up to the mark. Although Gmass is known for mail merge but you will not find so many personalization features even in Gmass.

B. Automated Follow-ups

Automated Follow-ups
Automated Follow-ups

 Saleshandy allows you to send the most advanced Trigger-based auto followups based on the user’s behavior. You can now track users’ behavior and send them emails according to their actions. You can also autopilot the whole process to make sure you send every follow-up on time to get high response rates.

C. Email reports

Email reports
Email Reports

Saleshandy provides advanced tracking reports that provide analysis about open rate, reply rate, clicks on links, bounce rate, engagement tracking, individual tracking, etc. It also provides notifications and team reports for you to be on top of the game and optimize your outreach to ensure the maximum level of conversion.

D. A/B testing

It is crucial to know what is working and what is not to do effective cold emailing. Using saleshandy you can try different versions of your email templates/copy, CTAs, and the subject lines to know which ones give better results and have higher engagement. This can help you improve the open rate & response rate. Saleshandy A/B testing feature is easy to use, unlike Gmass in which you have to insert code in templates which can be confusing.

Pro tip: A/B testing your subject line can increase open rates by 49%.
Source: propeller

 E. Email scheduling

                                                               Email Scheduling
Email Scheduling

It is important to send the email to the recipient box according to their time zones and the time at which they are active. Saleshandy allows you to send emails to different prospects in different time zones to ensure high open rates and conversions.

 One on One Comparison

Gmass vs Saleshandy

 Features that only Saleshandy Provides

A. Advanced Cold emailing Features

  • Multi-stage sequencing:  Setting up multistage sequences can increase conversion rate by 2X. With saleshandy, you can set as many multi-stage sequences as you require to nurture your leads.
Multi- Stage Sequencing
  • Email writing assistance: Saleshandy provides AI-based writing assistance You can get real-time suggestions while writing, helps to send successful cold emails
                                                         Email Writing Assistance
Email Writing Assistance
  • Linkedin Prospecting:  Finding the lead has never been so easy. With the Saleshandy Linkedin plugin, you can easily add prospects directly to your dashboard with their contact information.
LinkedIn Email Finder
  • Email Templates: Saleshandy provides templates to help you send the email with the right message and communication which is effective. You can add templates with shortcuts, track template performance, and also share it with teams.
  • SMTP Integration: Saleshandy does not just limit you to just google and Microsoft now. You can send email from any email account which supports SMTP/IMAP protocol.  There won’t be any restrictions when you use an SMTP-type email to send your sequences..
Pro tip: Writing an Email in an AIDA model can result in comparatively higher open and response rates.

 B. Advanced Email Deliverability Features

  •  Bounce Guard: When the system detects a bounceback possibility, it will automatically pause the sequence (campaign). With this feature you can check the reason behind the sequence pause and resume the sequence manually.
  • Pre header: This feature allows your recipients to preview the email to get a high open-rate.  You can now give a preview of the body content of your mail to increase both reply and open rates.
                                                               Email Preheader
Email Preheader
  • Ramp-up: This feature enables you to warm up your email accounts for outreach and make your email accounts utterly ready for outreach. It also helps in building the sender’s reputation.
                                                          Email Ramp up
Email Ramp up
  •   Health score: This feature helps you fix any email deliverability problems. It will allow you to assess the health of your email account. Moreover, it will also guide you on actions to take in order to fix any of the email issues that were reflected in the score. It gives scores on deliverability factors such as SPF, email age, DMARC, and custom tracking domain.
                                                           Email Health Score
Email Health Score


Gmass Vs Saleshandy pricing

Saleshandy provides the most affordable pricing and plans with all the advanced features that one could ask for cold emailing. It encourages users to first try the tool with a 14-day free trial available and then pay. Most of the users who try the tool end up buying it because of its great value for such a price.

Check out the complete Pricing & Plans

Reviews & Ratings 

  • Capterra- 4.5/5 ⭐
  • G2- 4.5/5 ⭐
Saleshandy Reviews

2. Lemlist


Lemlist is a cold email automation tool that takes personalization to the next level. You can personalize the text and use images for personalization with lemlist which increases the chances of a higher open and response rate. It allows you to engage with your leads across all channels. You can also create landing pages with lemlist.

It also includes all the basic features.


  • Personalization at scale
  •  Automate follow-ups
  •  Invite teams
  • Pipedrive, Hubspot, Salesforce
  • Integrations + API
  • Email deliverability
  • Email wam up


  • Email warmup: 29$
  • Email outreach: 59$
  • Sales Engagement: 99$

Reviews &  Ratings

  • Capterra- 4.6/5 ⭐
  • G2- 4.5/5 ⭐

“Perfect tool to make a personalized drip campaign that is sent from your own e-mail address”


Thomas S.

Recommended for

Agencies, eCommerce

Pro tip: 18% of emails are sent on Thursdays, 17% on Tuesdays, 16% on Wednesdays

3. Mixmax


Mixmax is a sale enablement platform that allows you to do outreach from Gmail like gmass. It provides a lot of integrations allowing you to work with many different tools at a time, unlike gmass.


  • Track
  • Engage
  • Schedule
  • Automate
  • Integrate


  • Free
  • Starter: 9$
  • SMB: 24$
  • Growth: 49$
  • Enterprise: Custom pricing

 Reviews & Ratings

  • Capterra: 4.6/5
  • G2: 4.5/5

“MixMax gives me my sanity and time back”

Laura C.
Coach + Consultant
Consumer Services, Self-employed
Source: Capterra

 Recommended for

Sales, Customer Success, Leadership, Sales Operations, Recruiting, Entrepreneurs.

4. Woodpecker


Woodpecker is a cold email automation tool that allows you to reach out to prospects effectively. They offer a high number of integrations and features to make your outreach successful.


  • Automated follow-ups.
  • Email verification
  • A/B testing
  •  Personalize bulk emails.
  • Track click-through rate, email opens, etc.
  • Allows campaign reply automation.
  • Integrates with Microsoft Outlook and Gmail.


$39 per slot (billed annually)

  • Up to 50 new people can be contacted daily
  • Unlimited follow-ups
  • Unlimited team members
  • Free email list verification & validation
  • Deliverability check
  • Integration with any email provider

The pricing changes based on the number of daily contacts.

 Reviews & Ratings

  • Capterra – 4.8/5
  • G2 Crowd – 4.5/5

“ – Cold Mail Outreach on Autopilot”

Chris R.
Head of Customer Success
Marketing and Advertising
Source: Capterra

 Recommended for

SaaS companies, consultants, and digital agencies

Pro tip: 47% of people open the emails based on the subject line and 69% of customers can report emails as spam based on the subject line only.

5. is a multichannel sales outreach platform. It allows you to do outreach through cold email outreach, email search, Whatsapp messages, and calls. Users can automate several sales processes with the AI-powered tool.


  • Built-in prospecting
  • AI-powered tool
  • Integrations
  • Email Finder
  • Email Validator
  • Email Warmup
  • Linkedin Automation
  • Dialer


  • Business 

$70 (Per Month/User) – Starts at 3 users 

$60 (Per Month/User) – Starts at 5 users 

$50 (Per Month/User) – Starts at 10 users 

  • Individual

$70 (Per Month/User) – Contact 1000 people per month

$90 (Per Month/User) – Contact 3000 people per month

$120 (Per Month/User) – Unlimited contacts per month 

  • Agency 

Consultation required 

  • 14 days free trial available 

 Reviews & Ratings

  • G2 4.5⭐/5 
  • Capterra 4.6⭐/5 

“Magical tools for gathering sales leads”

Md Jahan M.
Digital Marketing | Web Development & Design Specialist – Freelance
Source: Capterra

 Recommended for

HR, PR and Link building and Lead Generation Agaencies

6. Mailshake


Mailshake is very similar to Gmass and hence is a popular gmass alternative. It allows you to send mass personalized emails. Moreover, allows you to integrate with google sheets like gmass. Mailshake is preferred by users because of its user-friendly interface. Mailshake is easy to use tool, even beginners in email/sales outreach can easily use this tool without much guidance. 


  • Automated Email Outreach
  • Email Analytics
  • Multi-channel Outreach
  • Dialer
  • Lead Catcher
  • AI email writing with SHAKEspeare
  • 1000+ integrations via Zapier
  • Email deliverability setup assistant


  • Email Outreach $59 (Per User/Month)
  • Sales Engagement $99 (Per User/Month) 
  • Free trial not available 

 Reviews & Ratings

  • Capterra 4.2/5 ⭐
  • G2 4.7/5 ⭐

“Simple, affordable, highly effective email marketing software”

Maddy M.
Head of growth and education
Source: Capterra

 Recommended for

Mailshake is for sales professionals, founders & entrepreneurs, content marketers, and anyone looking to earn leads via cold outreach.

Pro tip: 68% of millennials use and like seeing emojis, GIFs and stickers in their emails; only 37% of respondents over 65 agreed with this.

7. Mailmeteor


Mailmeteor is a good option if someone is looking for a free Gmass Alternative. It provides with best mail merge add-on on Gmail and offers more free quota than Gmass (5 emails in Mailmeteor vs 50 in GMass). Also, it does not require access to your Gmail inbox like gmass.


  • Personalization
  • Preview Emails
  • Tracking
  • Segment contacts and followups
  • Schedule mail merge
  • Integrate with CRM


  • Monthly: 9$
  • Yearly: 49$
  • Lifetime: 199$

 Reviews & Ratings

  • G2: 4.2/5
  • Capterra: 4.3/5 ⭐

“Efficiency in mail merge online”

Ian O.
Computer software
Source: Capterra

 Recommended for

Restraunts, Hotel, Real state, Lawyers, Universities, Schools


So fellas make a wise decision while choosing the best tool out of the above option if Gmass is not working for you. However, If you are still confused after going through the above alternatives here are a few insights:

  • Best cold emailing Gmass Alternative: Saleshandy
  • Best Multichannel Gmass Alternative: Lemlist, Mixmax, woodpecker
  • Best free Gmass Alternative: Mailmeteor
  • A very similar Gmass Alternative: Mailshake
  • AI-powered Gmass Alternative:

 Choose wisely and choose an application that combines features at an affordable price.

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