7 GMass Alternatives I Have Personally Tried and Tested

If you ask me, GMass is an amazing tool for scheduling and sending mass emails from your Gmail account.

However, when I was exploring GMass, I found that there are some flaws and missing features that drive people to search for its alternatives.

Here are the limitations I found in GMass,

• It Has Limited Scalability: Not ideal for large agencies or businesses
• No Built-in Email Warming: Requires additional tools for optimal deliverability.
• Limited to Gmail-Only: Restricts users to a single email provider.
• Limited CRM Integrations: Fewer options for streamlined workflows.
• Learning Curve: For beginners, advanced features like SMTP setup or tracking might be complex.
• Higher Cost: Offers less value compared to other tools on the market.

But you don’t have to worry about these flaws.

I’ve explored the market and found seven superior alternatives.

GMass Alternatives – Table of Contents

• Quick Comparison of Top 3 GMass Alternatives
• My Suggestion for Top 7 GMass Alternatives & Their Comparison
  • 1 – Saleshandy
  • 2 – Woodpecker.co
  • 3 – Instantly.ai
  • 4 – Smartlead.ai
  • 5 – QuickMail
  • 6 – Apollo.io
  • 7 – Lemlist
• Final Verdict!
• FAQs

Quick Comparison of Top 3 GMass Alternatives

When you look at the above comparison, you can clearly see that Saleshandy stands as the best alternative to GMass.

If you want to know more about how each alternative compares to GMass, I have covered it in detail in the below section.

Top 7 GMass Alternatives & Their Comparison

I know you don’t want to waste your time, so I’m keeping these comparisons clear and concise. Hope you find the GMass alternative that fits best for your use-case.

1. Saleshandy

There are two reasons why I kept Saleshandy at the top of this list.

• First – It covers ALL the core features of GMass.
• Second – It gives extra features that boost your email outreach campaign, making it an all-in-one cold email software. 

In short, Saleshandy is your go-to solution for scheduling your whole email workflow, while ensuring your emails get delivered in the recipient’s inbox. 

How Saleshandy Outperforms GMass

Saleshandy is a very strong contender as a GMass alternative. To keep things simple for you, I have segregated my comparison into four broad criteria: functionality, Interface, Reviews, and Pricing.

Functionality

If we are to compare their functionality, Saleshandy has all the functionalities and features of GMass.

Here’s what Saleshandy covers –

• It lets you add UNLIMITED emails,
• It gives you UNLIMITED email-warming (for better delivery),
• And lets you add UNLIMITED clients for better client management.

Saleshandy helps you pass all the Gmail and other email service providers’ criteria to avoid spam folders. 

I have attached a screenshot of its scoring feature.

If you’ve tried GMass, you would know that you need to use it from Gmail with the help of an extension, which limits your usage and scalability.

Unlike GMass, Saleshandy has a user-friendly dashboard from where you can manage and track everything.

Interface

GMass’s UI is old school. Finding any feature is like a treasure hunt!!

In comparison to that, Saleshandy has a very smooth UI, so you can easily find what you are looking for and get things done.

With a simple product tour, you and your team can collaborate and send emails smoothly.

To give you a better idea, here’s a screenshot of Saleshandy’s email writing interface. It’s designed to simplify every step of your email creation and sending process.

User Reviews

• G2 – 4.6⭐/5 based on 630+ reviews
• Capterra – 4.5⭐/5 based on 125+ reviews

If you look at Saleshandy reviews, you’ll see it’s a powerful tool that covers all of GMass’s use cases.

It goes beyond just features, offering free courses that help you improve your cold emailing and sales prospecting skills. 

Even if you’re not an expert, you can still achieve much better results with Saleshandy.

Price

Saleshandy’s pricing is somewhat similar to GMass (both start around $20 per month). So you don’t have to worry about adding more funds.

But if you compare the pricing and deliverables, you will see that Saleshandy gives way more features even in the Starter plan.

So, if you see it from a value-for-money perspective – Saleshandy wins by a huge margin!!!

2. Woodpecker.co

Woodpecker is good. The reason why it’s the second best alternative is because it provides all the necessary features needed to be a good GMass replacement.

How Woodpecker Outperforms GMass

Functionality

From the functionality perspective, GMass is more inclined towards bulk mailing and automation. Whereas Woodpecker focuses more on the side of personalized messages and email deliverability.

Just like GMass, Woodpecker allows you to personalize your email with different data points that you’ve added to your prospect list. For example, you can use Name, Company, Job title, or Industry to make your email sound more genuine and personalized.

I’ve found that with Woodpecker, you can be assured that the tool will do its best to deliver your email to the receiver’s inbox.

Unlike GMass, Woodpecker allows integration with various CRMs, just like Saleshandy. This made me move Woodpecker higher on this list.

Interface

I’ll just say that Woodpecker won’t make you feel like you’re on a treasure hunt.

Personally, I found Woodpecker’s UI to be very user-friendly, and hence, anyone new to the tool wouldn’t find it difficult to use.

I’ll share one cool experience with you – When I was trying to create a condition-based campaign on Woodpecker, I realized that it’s so easy to set workflows in email sequence.

User Reviews

• G2 – 4.3/5 ⭐ based on 65+ reviews
• Capterra – 4.5/5 ⭐ based on 33 reviews

Woodpecker’s users are quite happy with the tool. While most users praise its functionality for bulk emailing and its email warm-up feature, some have also faced issues with customer support and email deliverability.

I have added some reviews of Woodpecker from G2.

Price

Pricing for Woodpecker.co falls in a similar range to GMass, starting around $20 per month when billed annually for their Cold Email plan.

Just like Saleshandy, Woodpecker.co appears to offer more value at the basic level due to its focus on personalization and deliverability.

See Also – 12 Woodpecker Alternatives for Higher ROI

3. Instantly.ai

Instantly is a cold emailing tool that helps you personalize and schedule your emails. It’s a pretty good GMass alternative that you can try and has been in the market for more than a decade.

How Instantly Outperforms GMass

Functionality

Instantly far exceeds GMass from use case perspective. When it comes to GMass, the tool is limited to Gmail and can only help in sending emails.

But Instantly on the other hand helps in automating your whole email sequence with ease. It also provides essential features like email warm-up to improve deliverability and an analytics dashboard to track campaign performance.

They also have a CRM to support your sales process. Though it’s still in the improvisation stage, it’s still a great help. Here’s how it looks.

Interface

Instantly.ai prides itself on a clean and intuitive interface. It’s designed to be user-friendly, which makes it easy for both beginners and experienced users to navigate and utilize its features.

Though I found GMass’s analytics quite interesting, Instantly matches it with its own way of showing the data.

Overall, Instantly is clearly the winner.

User Reviews

• G2 – 4.5/5 ⭐ based on 1071 reviews

From the reviews of Instantly, I found that most of the users liked Instantly. Which means it does the work it’s supposed to do.

They also have good customer support. But, their major downside is pricing (which we have covered below).

Price

Instantly’s starting price is $30 per month, which is quite higher than what GMass asks for.

But if you look at the deliverables, you get more features and use cases.

If you ask me, I would say that if you have the budget to spare, then Instantly is worth trying an alternative to GMass. But if you are budget constrained, then going for Saleshandy or Woodpecker is a better option.

Also read: Best Instantly.ai Alternative Tools

4. Smartlead.ai

Smartlead.ai positions itself as a popular cold email outreach tool for sales teams and is a great replacement to GMass.

It covers a lot of use cases of GMass but lacks in some. I have covered it in the following sections.

How Smartlead Outperforms GMass

Functionality

Smartlead is best for automating email campaigns at scale. It has features like sender rotation and email warm-up. Which helps in improving the deliverability. With GMass you will only have sender rotation (that too in higher tier pricing).

However, it’s important to note that Smartlead.ai lacks some functionalities offered by competitors like Saleshandy. For example: unlimited team members and sequence score features are not available in basic plans, which can be crucial for team collaboration and optimizing deliverability.

One of the unique selling points of Smartlead is that you can connect your GPT account and create email sequences with the help of AI. This is one of their coolest features.

Interface

Smartlead has done a great job in trying to help users navigate and be more efficient with a user-friendly UI. On the other hand, GMass is a great product with an equally bad UI.

Their dashboard is quite thoughtfully built. As you can see in the following screenshot, just one quick look can give you an overview of your email campaigns or even a warning if anything is going wrong with deliverability or responses.

GMass is far behind Smartlead when it comes to helpful interfaces.

User Reviews

• G2 – 4.7⭐/5 based on 210+ reviews
• Capterra – 4.3⭐/5 based on 6 reviews

Smartlead is a great tool which is liked by the users. Some reviews do say that Smartlead is clunky, but if you compare it with GMass, it’s way better.

Also, the founder of Smartlead is quite proactive to help users have the best experience with Smartled, hence you won’t feel lost after paying for the tool.

One noteworthy flaw of them is that their support is not instant. So, you might have to wait for 3-4 hours before you can get a response from them.

Price

Smartlead is a very scalable tool unlike GMass. The starting price of Smartlead is $32.5 per month which is quite higher than other alternatives in this list.

The higher cost and lack of functionalities compared to alternatives like Saleshandy make it a less compelling choice.

See Also – Top 10 Smartlead Alternatives & Competitors

5. QuickMail

QuickMail is a solidly built tool with a range of features to help you automate and personalize your emails with the least effort.

How QuickMail Outperforms GMass

Functionality

QuickMail does its job as a good alternative to GMass. Its ability to send emails with different Email Service Providers (ESPs) other than Gmail is a great help.

Just like GMass, QuickMail provides real time tracking and analytics (as shown below) which helps you monitor the performance of all your cold email campaigns in real time.

Unlike GMass, QuickMail provides options for you to connect your email campaign with various CRMs and tools to have a friction-less workflow.

Interface

QuickMail’s interface is not as great as other alternatives in this list like Woodpecker or Saleshandy, but it does its job quite well. At least, you won’t feel lost (unlike GMass).

User Reviews

• G2 – 4.6⭐/5 based on 86 reviews
• Capterra – 4.9⭐/5 based on 25 reviews

QuickMail has received positive reviews on G2 and Capterra. Their users appreciate its automation features, personalization capabilities, and analytics tools. Which pushes its credibility as an alternative to GMass.

However, some users have mentioned that the pricing is quite high. Which of course it is since QuickMail is asking for $49 in its most basic plan.

Price

As indicated by reviews of QuickMail’s users, their pricing is highly troubling. $49 per month is way more than any of the competitors on this list.

Even with such high pricing, QuickMail is quite suited for marketing agencies and large businesses (because they can afford it).

Also Read – 10 Best Quickmail Alternatives 2024

6. Apollo.io

If you are looking for an GMass alternative with better use cases and more features, then Apollo is your best pick. Because of its sales intelligence and engagement platform. 

Apollo’s arsenal of tools helps you streamline the entire sales process including finding, connecting, and engaging with potential customers.

How Apollo Outperforms GMass

Functionality

Apollo helps you do more than just send bulk emails. I’ll tell you how.

In GMass, you send email and take trigger-based follow-ups. That’s it. Rest is all your headache.

But with Apollo, you can sort them with help of buying intent of the recipient, and push them into your sales pipeline with the right information (with help of integration options provided by Apollo).

Apollo even helps you make your work easy by allowing you to create email sequences with AI or templates.

Interface

Till now, you would’ve realized that nearly every alternative has a better UI than GMass. So yes, Apollo is surely having the upper hand here because since its launch in 2015, Apollo has strived to improve user experience.

So you can rely on Apollo to match GMass’s use case with ease along with a smooth transition of your team from GMass to Apollo.

User Reviews

• G2 – 4.8/5 ⭐ based on 7.6k+ reviews
• Capterra – 4.6/5 ⭐ based on 340+ reviews

Apollo has solid user support on review platforms because of its heavy-duty platform. But on the contrary side, some users have reported that their analytics feature does have occasional bugs and glitches.

Coming back to Apollo, some users have also reported that they found the onboarding process complex, but you can take this with a pinch of salt.

If you ask me, Apollo is a very reliable tool because they are always improving it and rolling out new features, so that the users don’t face any problems.

Price

Apollo.io is priced at $49 for the basic plan. Though they have a freebie version, it’s only useful for freelancers.

Just because of its high pricing, we have thrown Apollo to 6th in this list of alternatives, otherwise it’s an amazing alternative to GMass.

Read Also – 15 Best Apollo.io Alternatives to Find Verified B2B Leads

7. Lemlist

Lemlist is a wholesome email outreach and sales automation tool that covers the majority of the deliverables by GMass.

How Lemlist Outperforms GMass

Functionality

Lemlist is like a double upgrade of GMass. It gives you all the basic cold email tools along and is designed to streamline your outbound sales process. It has features that help you discover, connect, and engage potential clients.

This makes it highly useful for lead generation agencies.

When compared to GMass, Lemlist contains similar features like personalized email campaigns, automated follow-ups, and detailed performance tracking.

For example, you can create a condition-based email sequence very smoothly (as shown below).

But what sets Lemlist apart is its multi-channel outreach. You can even go out of the traditional emails and reach out to your recipients via LinkedIn.

Note: Lemlist’s multi-channel feature can be accessed in its higher plan ($79 per month).

Interface

The interface of Lemlist is quite smooth. In fact, in this whole list of GMass alternatives, only Saleshandy and Instantly can match the level of its user-friendly interface.

Though there are a lot of new features in Lemlist that are not available in GMass, you won’t have any trouble getting used to them because Lemlist has invested time and effort into improving the interface from the user’s point of view.

User Reviews

• G2 – 4.5⭐/5 based on 260+ reviews
• Capterra – 4.6⭐/5 based on 380+ reviews

Lemlist got fabulous reviews because of its helpful platform that assists users in growing their businesses.

Their customer support is quite responsive but users are facing limitations in adding email accounts. Though they have a higher tier for adding more email accounts, it’s quite costly and goes out of budget for many small businesses.

Price

Their starting price is $32 per month. It’s not very expensive as compared to other alternatives, but if you don’t want extensive use for its features, then you can avoid Lemlist.

In comparison, GMass has its limitations, but its pricing is lower. If you want a tool that’s better than GMass and Lemlist, I suggest that you should try Saleshandy.

See Also – 8 Lemlist Alternatives for Effective Cold Email Outreach

Final Verdict!

After exploring all these GMass alternatives, I realized that there are plenty of tools that offer similar features. 

But not all of them are the best.

You know why?

It’s because of the time and effort a team invests.

GMass is a tool that’s edged to perfection when it comes to its functionality. But they are yet to catch up with modern use cases.

Hence, there’s only one tool that matches the perfection with all the functionalities – Saleshandy!

Take a 7-Day FREE trial and see if it works out for you.

FAQs

1) Which cold email tool is better than GMass?

Some good GMass alternatives that give better features include Saleshandy, Lemlist, Woodpecker, Smartlead, and QuickMail.

2) What factors should I consider when choosing a GMass alternative?

When choosing a GMass alternative, you should opt for a cold email tool that offers essential features like auto-personalization, advanced email deliverability features, unified inbox, and allows you to connect unlimited email accounts for scalability.

3) Why might I need an alternative to GMass?

While GMass is a popular tool for cold email outreach, it has some drawbacks. These include its lack of native integrations, single email account allowance, and no auto follow-up as well as sender rotation feature in its basic plan to name a few.

4) Do these alternatives provide robust analytics and tracking tools for monitoring campaign performance?

Yes, these tools have similar and even better analytics and tracking features than GMass.