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Best GMass Alternatives 2023

12 min read
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Are you someone who initially thought GMass would be the right tool for your cold email outreach, but you aren’t so sure now? Well, if that is the case, then to assist you in making a more informed decision, this article will shed light upon some of the GMass best alternatives that are affordable and have more advanced features.

What are the Best GMass Alternatives?

  1. Saleshandy
  2. Lemlist
  3. Mixmax
  4. Woodpecker
  6. Mailshake
  7. Mailmeteor

1. Saleshandy


Saleshandy is a cold email outreach tool that goes beyond the inbox. It turns your whole outreach process into a conversion machine. The best alternative to GMass, Saleshandy allows you to find leads, nurture them, and convert them into customers all from one dashboard.

It is an easy-to-use platform that ensures high deliverability, frictionless automation & hyper-personalization. This new generation tool provides automation in not only follow-ups but the whole process.

You can prospect according to different time zone, auto pause sequences based on user activity and behavior for better engagements, and much more.

Saleshandy’s pricing is what sets it apart from GMass. At a far better price, you’ll get some additional features that GMass lacks, which are vital for cold email outreach.

Why is Saleshandy the best alternative to GMass?

  1. Key features of Saleshandy
  2. Features that only Saleshandy provides
  3. Cost-effective pricing

1. Key features of Saleshandy

 A. Personalization

Email personalization using Saleshandy merge tag feature
Email Personalization

Personalization in email increases open rates by 48% and also increases user engagement. With Saleshandy you can send super personalized emails to your prospects with advanced mail merge features, custom fields, spintax and templates to increase your open rates.

Additionally, you can know your personalization score while writing an email to ensure that your email is up to the mark. Although GMass is known for mail merge but you will not find so many personalization features even in GMass.

B. Automated Follow-ups

Trigger based auto follow-ups in Saleshandy
Automated Follow-ups

Saleshandy allows you to send the most advanced trigger-based auto follow-ups based on the user’s behaviour. You can now track users’ behaviour and send them emails according to their actions. You can also autopilot the whole process to ensure you send every follow-up on time to get high response rates.

C. Email attachment

Using Saleshandy, you can attach documents to your emails. You can add different types of documents in different formats. This allows you to share as much information about yourself and your services and create a long-term impact in your prospect’s mind.

saleshandy email attachment

D. Email reports

Email sequence report in Saleshandy dashboard
Email Reports

Saleshandy provides advanced tracking reports that provide analysis about open rate, reply rate, clicks on links, bounce rate, engagement tracking, individual tracking, etc. It also provides notifications and team reports for you to be on top of the game and optimize your outreach to ensure the maximum level of conversion.

E. A-Z testing

A-Z testing

Knowing what works and is not is crucial to effective cold emailing. Using Saleshandy, you can try different versions of your email copies, CTAs, and subject lines to know which ones give better results and increase engagement.

This can help you improve the open rate & response rate. Saleshandy A-Z testing feature is easy to use, unlike GMass in which you have to insert code in templates, which can be confusing.

 F. Email scheduling

Email scheduling in Saleshandy
Email Scheduling

It is important to send the email to the recipient box according to their time zones and the time at which they are active. Saleshandy allows you to send emails to different prospects in different time zones to ensure high open rates and conversions.

2. Features that only Saleshandy provides

A. Advanced Cold emailing Features

  • SMTP Integration: Saleshandy does not just limit you to just Google and Microsoft now. You can send email from any email account which supports SMTP/IMAP protocol.  There won’t be any restrictions when you use an SMTP-type email to send your sequences.
  • Multi-stage sequencing:  Setting up multistage sequences can increase the conversion rate by 2X. With Saleshandy, you can set as many multi-stage sequences as you require to nurture your leads.
Multi stage email sequence in Saleshandy
Multi- Stage Sequencing
  • Email writing assistance: Saleshandy provides AI-based writing assistance. You can get real-time suggestions while writing, helps to send successful cold emails.
Email writing assistant in Saleshandy
Email Writing Assistance
  • LinkedIn Prospecting:  Finding leads has never been so easy. Saleshandy’s LinkedIn email finder lets you instantly find verified email addresses of professionals from LinkedIn and add them to your dashboard.
Saleshandy email finder tool
LinkedIn Email Finder
  • Email Templates: Saleshandy provides templates to help you send the email with the right message and communication which is effective. You can add templates with shortcuts, track template performance, and also share it with teams.

Pro tip: Writing an Email in an AIDA model can result in comparatively higher open and response rates.

B. Advanced Email Deliverability Features

  •  Bounce Guard: When the system detects a bounce-back possibility, it automatically pauses the sequence. With this feature, you can check the reason behind the sequence pause and resume the sequence manually.
  • Pre header: This feature lets your recipients preview the email to get a high open rate. You can now give a preview of the body content of your mail to increase both reply and open rates.
Email preheader
Email Preheader
  • Ramp-up: This feature enables you to warm up your email accounts for outreach and make your email accounts utterly ready for outreach. It also helps in building the sender’s reputation.
Email ramp-up
Email Ramp up
  • Health score: This feature helps you fix any email deliverability problems. It will allow you to assess the health of your email account. Moreover, it will also guide you on actions to fix any of the email issues reflected in the score. It gives scores on deliverability factors such as SPF, email age, DMARC, and custom tracking domain.
Checking email health score in Saleshandy
Email Health Score
  • Email Warmup: Saleshandy does a real warm-up for you by interacting with a network of safe inboxes to improve both your reputation & deliverability. You can start your warm-up automatically by connecting your multiple email accounts with any email service provider (GSuite, Outlook, SMTP).

3. Cost-effective pricing

Saleshandy is 40% more cost-effective than GMass, which makes it an excellent alternative. 

In addition to all the features GMass provides, you also get many additional features that GMass lacks at a very affordable price. Apart from that, you also get a 7-day free trial with access to all advanced features.

GMass Vs Saleshandy pricing

One on One Comparison

One on one comparison of Saleshandy and GMass

It encourages users to first try the tool with a 7-day free trial available and then pay. Most of the users who try the tool end up buying it because of its great value for such a price.

Reviews & Ratings:

  • Capterra – 4.5/5 ⭐ (Based on 116 reviews)
  • G2 – 4.7/5 ⭐ (Based on 500+ reviews)
Saleshandy customer reviews
Saleshandy Reviews

2. Lemlist

Lemlist home page

Lemlist is a cold email automation tool that takes personalization to the next level. You can personalize the text and use images for personalization with Lemlist which increases the chances of a higher open and response rate. It allows you to engage with your leads across all channels. You can also create landing pages with Lemlist.

It also includes all the basic features.


  • Personalization at scale
  • Automated follow-ups
  • Invite teams
  • Integrations + API
  • Email deliverability
  • Email warm up


  • Email outreach – $59/month/user
    • Email warm-up
    • Personalization at scale
    • Automate follow-ups
    • Invite teams
    • Integrations + API
  • Sales engagement – $83/month/user
    • All “Email outreach” features
    • LinkedIn workflows
    • Video prospecting
    • LinkedIn extension + enrichment
    • Custom landing pages
    • Cold calls

Reviews &  Ratings:

  • Capterra – 4.6/5 ⭐ (Based on 333 reviews)
  • G2 – 4.5/5 ⭐(Based on 102 reviews)

3. Mixmax

MixMax homepage

Mixmax is a sale enablement platform that allows you to do outreach from Gmail like GMass. It provides a lot of integrations allowing you to work with many different tools at a time, unlike GMass.


  • Email tracking
  • Email templates
  • Email scheduling
  • Automation
  • Salesforce integration


  • Free Plan – $0/month/user
    • Calendaring & email productivity
  • Starter – $9/month/user
    • Calendaring & email productivity – without limits
  • SMB – $24/month/user
    • Email campaigns & calendaring for teams
  • Growth – $49/month/user
    • Sales automation for growing teams
  • Enterprise
    • You will have to request a demo to get the pricing

Reviews & Ratings:

  • Capterra – 4.6/5 ⭐ (Based on 181 reviews)
  • G2 – 4.5/5 ⭐ (Based on 1071 reviews)

4. Woodpecker

Woodpecker homepage

Woodpecker is a cold email automation tool that allows you to reach out to prospects effectively. They offer a high number of integrations and features to make your outreach successful.


  • Automated follow-ups.
  • Email verification
  • A/B testing
  • Personalize bulk emails.
  • Track click-through rate, email opens, etc.
  • Allows campaign reply automation.
  • Integrates with Microsoft Outlook and Gmail.


  • $49/month/per slot
    • Up to 50 new people are contacted daily
    • Unlimited follow-ups
    • Unlimited team members
    • Free email list verification & validation
    • Deliverability check
    • Integration with any email provider

The pricing changes based on the number of daily contacts

Reviews & Ratings:

  • Capterra – 4.8/5 ⭐ (Based on 26 reviews)
  • G2 – 4.6/5 ⭐ (Based on 37 reviews)

5. homepage is a multichannel sales outreach platform. It allows you to do outreach through cold email outreach, email search, Whatsapp messages, and calls. Users can automate several sales processes with the AI-powered tool.


  • Built-in prospecting
  • AI-powered tool
  • Integrations
  • Email finder
  • Email validator
  • Email warmup
  • LinkedIn automation
  • Dialer


  • Starter – $60/month/user
    • Email sequences
    • Basic reports
    • Chrome extension
    • Email open, click and reply tracking
  • Professional – $90/month/user
    • Multichannel sequences
    • Advanced reports
    • Salesforce integration
    • Email warm-up
    • Meetings booking
    • Triggers (automation)

Reviews & Ratings:

  • Capterra – 4.6/5⭐ (Based on 95 reviews)
  • G2 – 4.5/5⭐ (Based on 868 reviews)

6. Mailshake

Mailshake homepage

Mailshake is very similar to GMass and hence is a popular GMass alternative. It allows you to send mass personalized emails. Moreover, allows you to integrate with Google sheets like GMass. Mailshake is preferred by users because of its user-friendly interface. Mailshake is easy to use tool, even beginners in email/sales outreach can easily use this tool without much guidance. 


  • Automated email outreach
  • Email analytics
  • Multi-channel outreach
  • Dialer
  • Lead catcher
  • 1000+ integrations via Zapier
  • Email deliverability setup assistant


  • Email outreach- $58/month (Billed Annually)
    • Mail accounts from any provider
    • Gmail / Outlook / SMTP
    • Email personalization
    • Advanced scheduling & throttling
    • 5k recipients per campaign
    • 5k list-cleaning credits monthly
  • Sales engagement- $83/month (Billed Annually)
    • Phone dialer
    • Social Selling
    • Create custom tasks
    • 10k list-cleaning credits monthly
    • 10k recipients per campaign
    • 1000+ integrations via Zapier

Reviews & Ratings:

  • Capterra – 4.7/5⭐ (Bases on 98 reviews)
  • G2 – 4.7/5⭐ (Based on 191 reviews)

7. Mailmeteor

Mailmeteor homepage

Mailmeteor is a good option if someone is looking for a free GMass Alternative. It provides with best mail merge add-on on Gmail and offers more free quota than GMass (5 emails in Mailmeteor vs 50 in GMass). Also, it does not require access to your Gmail inbox like GMass.


  • Personalization
  • Preview emails
  • Email tracking
  • Segment contacts and follow-ups
  • Schedule mail merge
  • Integrate with CRM


  • Premium – $9.99/month
    • 2000 emails per day
    • Send email campaigns with Gmail
  • Pro – $24.99/month
    • Everything in the Premium plan +
    • Email sequences
    • Auto follow-up emails
    • Bounces & reply detection
  • Business – $49.99/month
    • Everything in the Pro plan +
    • Follow-ups after minutes
    • Custom tracking domain
    • Unlimited aliases
    • Access to monthly webinars
    • Priority email support

Reviews & Ratings:

  • Capterra – 4.8/5⭐ (Bases on 12 reviews)
  • G2 – N.A


GMass is a good tool for cold email, but it doesn’t have all the features to run a successful cold email outreach. 

One of the major downfalls of GMass is that they don’t offer any free trial of their platform. It costs you a few dollars to know if it is an ideal tool.

In the above list, we have mentioned some of the best alternatives to look for, and the cherry on the cake is that some tools offer a free trial. Making it easier for you to try the tool before making any final commitment.

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