15 Best ZoomInfo Alternatives & Competitors of 2024 (Updated List)

If you’re looking for a platform to help you find, engage, and convert prospects into paying customers, then you’ve likely come across ZoomInfo.

It’s a leading sales intelligence solution that offers a comprehensive suite of tools to streamline and enhance your sales strategy.

That said, ZoomInfo does have some notable drawbacks that have many users searching for alternatives. (You maybe one such user as well!)

A little digging will tell you that a lot many users are upset with ZoomInfo’s:

• High pricing
• Restrictive terms of use
• Usability challenges

(You will read more in detail about how these will affect you in-detail in the blog)

So, to help you find the right tool for your exact needs, we have curated this list of 15 ZoomInfo alternatives and competitors.

Whether you’re just looking for basic prospecting, prospecting with integrated outreach capabilities, or advanced waterfall enrichment, we’ve got you covered.

Let’s jump in then, shall we?

ZoomInfo Alternatives: Table of Contents

• Quick Comparison Table of the Best ZoomInfo Alternatives
• TL;DR Section: Best ZoomInfo Alternative for Finding Leads and Contact Data
• Why Should You Look For ZoomInfo Alternatives
• Top 15 ZoomInfo Competitors and Alternatives To Find Accurate Lead Data
• Close More Deals With Accurate Lead Data
• ZoomInfo Alternatives: FAQs

Quick Comparison Table of the Best ZoomInfo Alternatives

TL;DR Section: Best ZoomInfo Alternative for Finding Leads and Contact Data

Here, you will find the best tools for specific use cases.

You can click on the tool to read more about it.

• Saleshandy Lead Finder: All-in-One Tool for Prospecting and Advanced Cold Email Outreach Capability.
• Cognism: Go-to Sales Intelligence tool for EMEA mobile numbers and email addresses (No outreach capability)
• Apollo.io: Go-to Sales Intelligence tool for North American mobile numbers and email addresses (Basic email outreach capability + advanced )
• Clay: A popular data enrichment tool with advanced waterfall enrichment capabilities. Ideal for companies with a bigger budget.
• Hunter.io: An email finder tool with prospecting and basic cold emailing capabilities.

Before we proceed to the detailed list, let’s examine the shortcoming that has many people looking for alternatives to ZoomInfo.

Why Should You Look For ZoomInfo Alternatives

We recommend you read this section—whether you’re actively searching for ZoomInfo’s alternatives or evaluating it as a potential tool.

Understanding these limitations can help you ask the right questions and make a well-informed decision the next time you evaluate a tool.

So, here goes.

1. Questionable Terms of Use and Strict Data Policies
2. Aggressive Renewal Policies
3. Expensive Pricing
4. Limited Usability for Some Needs
5. Poor Customer Support

1. Questionable Terms of Use and Strict Data Policies

ZoomInfo has strict and sometimes controversial terms regarding how users can handle the data they collect.

For example, you are required to delete all records of prospects that you have sourced from ZoomInfo when you cancel their subscription.

ZoomInfo does this as part of its compliance with GDPR and other privacy laws and regulations.

Many users have reported that this is simply impossible and draining to do.

2. Aggressive Renewal Policies

ZoomInfo’s auto-renewal policy has been a pain point for many users, as it requires a 60-day notice before the end of the contract.

Users who miss this window may find themselves unexpectedly locked into another term.

3. Expensive Pricing

Another common complaint of users is the highly steep pricing.

ZoomInfo lacks transparent pricing. 

You will have to contact their team to get a customized quote for your needs.

Users have expressed that even after many rounds of negotiations, prices remain unaffordable.

In summary, ZoomInfo’s price point will be simply unaffordable if you’re a small business primarily interested in contact data rather than the entire GTM (Go-To-Market) platform.

4. Limited Usability for Some Needs

You’ll find that ZoomInfo has a lot to offer—an entire GTM platform.

However, this is an overkill if you’re looking for something basic to prospect and find contact information, buying intent, or enrich existing records.

ZoomInfo is best suited for enterprises that require a comprehensive solution to power their sales strategy.

For other businesses, these robust capabilities may be excessive and unnecessarily complex.

5. Poor Customer Support

In addition to all the above, several users expressed dissatisfaction with ZoomInfo’s customer support, describing it as slow or unhelpful.

While the product is considered an industry standard for data, some users have been frustrated with support services and have sought alternatives that offer more responsive assistance.

Now that you have read the drawbacks in detail, let’s not waste any more time and jump straight to the much better competitors of ZoomInfo.

Top 15 ZoomInfo Alternatives To Find Accurate Lead Data

Here’s our carefully curated list of 15+ capable ZoomInfo competitors who are truly worth your time.

Click on any tool to jump straight to its section and read about it in detail.

1. Saleshandy Lead Finder
2. Cognism
3. Apollo.io
4. Lusha
5. GetProspects
6. UpLead
7. RocketReach
8. Hunter.io
9. Adapt.io
10. Snov.io
11. Seamless.ai
12. Clay
13. Persana.ai
14. SalesIntel
15. Lead411

We’ve gone the extra mile to make sure this list helps you find the perfect fit for your business needs.

For each tool, we provide:

• Overview
• Key Features
• Pros and Cons
• Pricing

With all the insights we share in this blog, we hope to reduce your research and decision-making time, even if it’s by a small percentage.

1. Saleshandy Lead Finder

First on our list of top ZoomInfo competitors is Saleshandy Lead Finder.

It is a simple, user-friendly B2B lead prospecting tool with a vast database of 700+ million professional contacts from 60+ million companies worldwide.

With Lead Finder, you can rest assured that you will never run out of prospects to reach out to. This makes it an excellent solution for businesses scaling their outreach efforts (cold emails or cold calling).

You can use the various advanced filters to drill down and find prospects who match your ICP and buyer persona.

Some of the filters you get access to are:

• Location
• Role & Department
• Employee Count
• Revenue
• Social Link, etc.

The best part of Lead Finder is that you can easily add your prospects to an active (or newly created) outreach email sequence. This way, you can immediately start engaging with your potential leads right away.

Update: Salshandy has recently slashed Lead Finder plans by 50%.

Saleshandy’s cold email platform is also highly advanced, offering all the necessary features for personalizing emails and scaling email volume without compromising deliverability.

Overall, Saleshandy can be the perfect alternative to ZoomInfo if you are looking to find leads and contact them cost-effectively.

You can read more (in detail) about Saleshandy’s cold emailing and prospecting capability from – Saleshandy Review. 

Now, let’s take a quick look at the pros and cons you get from having Saleshandy by your side.

Pros and Cons of Lead Finder

Pricing (Billed Annually)

B2B Lead Finder (Only Email)

• Lead Starter – $24/month for 1000 credits/month (billed annually)
• Lead Pro – $49/month for 2500 credits/month (billed annually)
• Lead Scale – $79/month for 5,000 credits/month (billed annually)
• Lead Scale Plus – $159/month for 10,000 credits/month (billed annually)

(Email + Phone Numbers)

• Lead Starter – $32/month for 1000 credits/month (billed annually)
• Lead Pro – $66/month for 2500 credits/month (billed annually)
• Lead Scale – $135/month for 5,000 credits/month (billed annually)
• Lead Scale Plus – $269/month for 10,000 credits/month (billed annually)

You can visit the pricing page for more details.

2. Cognism

Cognism has a comprehensive global database with a strong emphasis on the EMEA (Europe, Middle East, and Africa) region.

It has a database consisting of over 200 million contacts and 60M+ companies in the European region alone.

In addition to EU contacts, you also get B2B prospect data in North America and the APAC (Asia-Pacific) regions.

What’s great about Cognism is that you get unlimited views, plus unrestricted individual and page-level exports, subject to their fair use policy. This makes it a flexible and user-friendly option for businesses.

In summary, if you’re looking for an easy-to-use, reasonably-priced alternative to ZoomInfo for accurate mobile numbers in the EU region, Cognism is a strong contender.

Pros and Cons of Cognism

Pricing

Cognism does not have a transparent pricing plan.

3. Apollo.io

Apollo.io is a popular and well-known name in the sales intelligence and engagement industry.

It has a database with over 275 million contacts and 73 million companies from across the globe.

The best part of Apollo.io is the sales engagement features that you can use to reach out to your prospects as soon as you have found them.

With Apollo.io, you can take a multichannel approach—you can create a sequence with emails (automated and manual), phone calls, LinkedIn tasks, and other manual tasks.

You get all these and more at a reasonable price point, making Apollo.io a strong competitor and a viable alternative to ZoomInfo for businesses of all sizes.

Pros and Cons of Apollo.io

Due to data inaccuracies and email deliverability issues with Apollo.io’s Engage feature, many users are exploring Apollo.io alternatives for a more reliable option.

Pricing (Billed Annually)

*Subject to Apollo.io’s fair use policy

4. Lusha

Like many of ZoomInfo’s competitors on this list, Lusha is a more straightforward and cost-effective option than ZoomInfo.

It has around 45 million contacts in North America and 21 million GDPR-compliant European contacts.

Apart from that, you also get access to around 94 million business profiles.

Lusha’s platform is not as complicated as ZoomInfo’s. You can use it to find the right leads, engage with them, and enrich any existing prospects in your CRM.

You will find that Lusha is particularly known for delivering highly accurate email addresses of B2B leads and company information, especially in the North American region.

Another aspect of Lusha that you’ll love is that you can create custom Intent and Alert filters. This will help you stay ahead by tracking key prospect behaviors and market changes.

Pros and Cons of Lusha

Pricing (Billed Annually)

5. GetProspects

GetProspects is a simple email-finding tool that is a much more affordable competitor than ZoomInfo.

Although it has a smaller database—about 230 million corporate emails and 26 million companies—it provides way more accurate and up-to-date email addresses than ZoomInfo.

You get various filters to help you find the right accounts (companies) or professional profiles relevant to your business.

Moreover, with GetProspects you also get cold email outreach capability that you can use to connect with your prospects immediately after discovering them.

Overall, GetProspects is a perfect ZoomInfo alternative for startups, SMBs, and businesses with tight budgets.

Pros and Cons of GetProspects

Pricing (Billed Annually)

6. UpLead

UpLead is a B2B business database tool that has over 160 million+ B2B leads and over 16 million company profiles.

You and your sales team can leverage over 50+ search criteria filters to help you build your ideal list of prospects.

What’s more, UpLead verifies all your prospects’ email addresses and direct dials in real time. This ensures that you don’t get invalid email addresses.

Compared to ZoomInfo, which only has yearly or long-term contracts, UpLead offers monthly and yearly subscriptions.

So, UpLead is a great ZoomInfo alternative for SMBs and mid-market companies looking for a transparent and accurate B2B data provider.

Pros and Cons of UpLead

Pricing (Billed Annually)

7. RocketReach

RocketReach is a Lead Intelligence platform with a very massive database compared to ZoomInfo.

It contains records of  700 million contacts from over 60 million companies worldwide, so you will never run out of prospects to contact.

RocketReach can help you find email addresses, phone numbers and social media profiles of your potential customers.

RocketReach also has an email automation tool that you use to write and send personalized cold emails to engage with your prospects.

RocketReach offers different pricing plans for individuals and teams, making it a cost-effective and flexible alternative to ZoomInfo.

Pros and Cons of RocketReach

Pricing (Billed Annually)

Individual Plans

Team Plans

8. Hunter.io

Hunter.io is an email finder tool that you can use to quickly find and verify professional email addresses.

One interesting feature of Hunter.io is its AI assistant.

You can type a text explaining the type of prospects or companies you want to find, and the AI will automatically apply the relevant filters to deliver tailored results for you.

This makes the process of finding the right leads faster and more efficient.

Apart from finding relevant people for your business, you can also use Hunter.io to create cold email sequences with multiple automated follow-ups.

Overall, Hunter.io can be your go-to ZoomInfo Alternative if you’re looking for a way to quickly find prospects’ email addresses and reach out to them cost-effectively.

Pros and Cons of Hunter.io

Pricing (Billed Annually)

9. Adapt.io

Another ZoomInfo competitor is Adapt.io, which you can use to accelerate your B2B prospecting with better data coverage and quality at a much lower cost.

The platform is particularly known for offering extensive access to industry-specific data.

You can use it to gain access to over 3,000 specialized tech sectors. This makes it an ideal tool for businesses targeting niche technology markets. 

Moreover, you can also use Adapt.io to enrich your CRM records with updated information.

This will allow your sales and marketing teams to focus on high-quality leads and maintain efficient outreach efforts.

Overall, Adapt.io’s extensive data coverage and CRM enrichment features make it a solid alternative to ZoomInfo, especially for businesses looking to optimize their outreach with accurate, up-to-date information at a lower cost.

Pros and Cons of Adapt.io

Pricing (Billed Annually)

10. Snov.io

Snov.io was initially an email finder tool, but it has grown to become a sales automation and acceleration platform.

You can now use it to find your ideal prospects and reach out to them with the inbuilt multi-channel outreach feature (cold emails + LinkedIn)

You also get access to email warmup, which will help improve the deliverability of your cold emails. This feature is lacking in most ZoomInfo alternatives on this list.

(But Saleshandy does! – Email Warmup)

Although Snov.io’s database is smaller than ZoomInfo’s, with around 75 million+ companies and their related information, it still provides accurate and reliable data on your next potential customers.

If you’re looking for a more affordable alternative to ZoomInfo, Snov.io is an excellent choice.

It’s ideal for startups, SMBs (small to mid-sized businesses), and lead generation agencies that need powerful automation tools without the hefty price tag.

Pros and Cons of Snov.io

Pricing (Billed Annually)

11. Seamless.ai

Seamless.ai is an AI sales software and a business leads platform with 1.3 billion+ business contacts and 121 million+ companies.

This ZoomInfo competitor searches for data in real-time and verifies it on the spot so that you only get up-to-date information of your prospects.

Its built-in AI will also recommend profiles of your next prospective customers, helping your team focus on high-potential leads and maximize their outreach efficiency.

You can also use the AI writer in Seamless.ai to help you create personalized sales pitches and sales email copies.

So, if you’re looking for a specialized tool that provides accurate, up-to-date data without the steep price tag, Seamless.ai could be the perfect fit—giving you great value without the need to spend five figures annually

Pros and Cons of Seamless.ai

Pricing (Billed Annually)

The pricing plans are not transparent. You have to request a personalized quote for your needs.

12. Clay

Clay is a very popular data enrichment tool that uses waterfall enrichment to get you highly accurate contact information of your prospects.

There are 10+ native list-building sources in Clay that help you create your ideal list of leads or companies.

Moreover, it integrates with 75+ data sources to bring you the most recent and updated contact information and other data about your prospects. 

Here’s how waterfall enrichment works in Clay. It uses basic details like name, company, and LinkedIn URL to find contact information from one tool and verifies it.

If Clay cannot find accurate information, it searches for the next tool, and so on. This process is repeated till you get valid contact information.

Overall, it is the ideal ZoomInfo alternative to find highly accurate prospect contact information.

Pros and Cons of Clay

Pricing (Billed Annually)

13. Persana.ai

Persana.ai is an AI-powered prospecting tool that can help you find, enrich, and personalize your outbound messages (emails, LinkedIn, or calls) and help you close more deals.

You can use Persana to create a list of prospects from a vast selection of 700M+ contacts, 200M+ companies, and 245+ industries worldwide.

It integrates with 75+ data sources and uses the waterfall enrichment method to get you accurate contact information of your prospects.

Although it does not have any outbound capabilities of its own, you can easily use the AI feature to create tailored messaging relevant to your prospects and 

Pros and Cons of Persana.ai

Pricing (Billed Annually)

14. SalesIntel

SalesIntel is a direct competitor to ZoomInfo in the B2B sales intelligence niche.

It has a database of 90 million+ contacts, of which around 17 million are verified by humans.

You can use SalesIntel to find the most relevant prospects based on intent, even track your website visitors, get contact information and other relevant information to engage with them.

Additionally, you can also optimize your ABM strategies using all the information and insight from SalesIntel.

In short, SalesIntel can be your ideal ZoomInfo alternative if you are a mid-market business with a larger and matured marketing and sales team.

Pros and Cons of SalesIntel

Pricing

15. Lead411

We are at the end of our ZoomInfo competitors list, but that doesn’t mean the tool you are about to see is any less valuable than the other.

Lead411 is a B2B database tool that provides you with access to about 450 million contacts (email addresses + phone numbers) and 20 million companies worldwide.

You can use various advanced filters (demographic, firmographic, and technographic) to find the ideal prospects for your business.

Moreover, you can set up lead scoring to prioritize prospects to focus your sales efforts on.

What’s truly amazing about Lead411 is that you get unlimited lead data. You can search for and find contact details for as many prospects as possible.

But the catch is that you are restricted on the number of leads you can export.

All in all, Lead411 can be a cost-effective alternative to ZoomInfo for individuals and businesses.

Pros and Cons of Lead411

Pricing (Billed Annually)

Close More Deals With Accurate Lead Data

ZoomInfo has become a leader in sales intelligence and prospect data, but its high price tag makes it unattainable for many teams.

Also, don’t forget the various other limitations we discussed at the start!

With our list of 15 affordable ZoomInfo competitors coming to an end, one question remains… “Which is the ideal ZoomInfo alternative for my business?”

The answer… “It actually depends…” 

It depends on what you’re looking for, what your team needs, and which features matter most to your business—whether it’s affordability, ease of use, or specific data and automation capabilities.

So, what’s the best way to find the right fit for your business?

Well, based on the insights we’ve shared in this blog, take a free trial. Use it for a month or so to really understand whether the tool suits your team’s needs.

Many ZoomInfo alternatives offer free trials or plans, making it easy to test the waters without a financial commitment.

And while you’re at it, don’t overlook Saleshandy—the all-in-one affordable and user-friendly ZoomInfo alternative that excels at lead finding and cold email outreach.

With features like email warm-up, multi-channel sequencing, and CRM integration, Saleshandy provides the tools you need to improve deliverability and engage leads more effectively, all at a price that fits any budget.

All in all, if you need an affordable, capable ZoomInfo alternative for lead gen, Saleshandy is definitely worth exploring.

ZoomInfo Alternatives: FAQs

1. Which is the best ZoomInfo alternative for startups and SMBs?

Saleshandy Lead Finder is the best ZoomInfo alternative in the market right now. It offers highly accurate and verified lead information with advanced search filters and built-in cold email outreach solutions in one place.

2. How much does ZoomInfo cost?

According to various internet sources, ZoomInfo pricing plans start at around $8,000/yr for the professional plan, $12,000/yr for the advanced plan, and $40,000/yr for the elite plan.

3. Does ZoomInfo have a free version?

No, ZoomInfo does not have a free version. You have to pay to access their company data.