13 B2B Data Providers That Provide Accurate Data in 2024

If a Wishing Well could grant salespeople their perfect wish, they would definitely wish for a list of ideal prospects with accurate contact information and detailed insights.

Unfortunately, such a well doesn’t exist… at least for those who haven’t read this blog!

For you, we have curated a list of 13 B2B data providers (your personal wishing well) that you can use to find the right prospects every time.

They will also provide you with the correct contact information and insights to make your outreach efforts more effective and successful.

So, read on to see what we have in store for you!

Table of Contents

• Comparison of the Best 5 B2B Data Providers in the Market
• Top 13 B2B Data Providers to Find Quality Prospects
• FAQs About B2B Data Provider 

Comparison of the Best 5 B2B Data Providers in the Market

Top 13 B2B Data Providers to Find Quality Prospects

Before we jump into the list, we’ll explain how we came up with these tools.

We researched various online forums, communities, and social media platforms to see what people wanted from a B2B data provider.

Some wanted tools specifically for prospecting.

While others looked for comprehensive solutions that allowed them to prospect and reach out to leads from the same platform.

Additionally, some users were looking for tools that could enrich their existing contact and company information.

Based on our research, we created this comprehensive list of the 13 best B2B company data providers and vendors:

1. Saleshandy Lead Finder
2. Apollo.io
3. Clay
4. Cognism
5. RocketReach
6. ZoomInfo
7. Persana.ai
8. BetterContact
9. ContactOut
10. UpLead
11. Lead411
12. Lusha
13. Datagma

Let’s check them out!

1. Saleshandy Lead Finder

• G2 – 4.6/5⭐ (590+ Reviews) 
• Capterra – 4.5/5⭐ (120+ Reviews) 

If you’re tired of finding the right prospects and struggling with unreliable B2B contact information, Saleshandy Lead Finder can help solve your problems.

With Saleshandy’s database of over 700 million B2B profiles from over 60 million companies, you can choose from a wide range of prospects.

Moreover, you can use the various filters to pinpoint your ideal prospects by job title, industry, department, and more.

The constantly updated database ensures you have the most accurate contact information available.

In addition, there is an in-built email verifier that you can use to ensure your information is valid.

Key Features

• Global Contact Database: Saleshandy’s database contains companies from across the globe. This will give you access to a wide range of prospects.
• Advanced Filtering Options: You can find the right contacts regardless of their location by using filtering options like job title, employee count, revenue, etc.
• In-Built Email Verifier: To make sure you get only accurate information, Saleshandy has an in-built email verifier. This feature helps verify the validity of your prospects’ email addresses.
• Seamless Cold Email Integration: Here’s the best part of using Saleshandy Lead Finder! You can easily add identified prospects directly to a cold email sequence. This streamlines your outreach process and saves you time and cost.

Pros & Cons

Pros

• You can get professional and personal email addresses and phone numbers of your leads.
• There is no limit on exporting lead lists to CSV files.
• Saleshandy will refund credits for incorrect email addresses.
• It has native integrations with Pipedrive, HubSpot, etc.

Cons

• Only 5 free leads when you sign up for the trial.

Pricing (Billed Annually) (Billed Annually)

Only Email

• Lead Starter – $39/Month (1,000 Credits)
• Lead Pro – $79/Month (2,500 Credits)
• Lead Scale – $159/Month (5,000 Credits)
• Lead Scale Plus – $249/Month (10,000 Credits)

Email + Phone Numbers

• Lead Starter – $66/Month (1,000 Credits)
• Lead Pro – $144/Month (2,500 Credits)
• Lead Scale – $269/Month (5,000 Credits)
• Lead Scale Plus – $509/Month (10,000 Credits)

What Do Users Have to Say?

2. Apollo.io

• G2 – 4.8/5⭐ (7k+ Reviews) 
• Capterra – 4.6/5⭐ (340+ Reviews) 

Apollo is a robust all-in-one sales intelligence platform with tools to help you prospect, engage, and generate more revenue.

Its database includes over 275 million contacts and 60 million companies with robust and accurate data.

Whatsmore! You can easily level up your cold outbound as well by using Apollo’s engagement tool to set up and send cold emails.

Key Features

• Account Search: In Apollo, you can use various search filters to find your precise target audience and their accounts (companies).
• Signals: You can find leads who have the highest probability of booking a meeting with you using demographic and behavioral signals.
• Enrich & Cleanse: Connect your CRM with Apollo and schedule an automatic enrichment workflow. This will remove incorrect, duplicate records and update them with the latest information.

Pros & Cons

Pros

• Easily find high-quality leads.
• Simple and easy-to-use interface.
• It integrates with popular CRMs like Salesforce, Outreach, and LinkedIn Sales Navigator.
• Apollo provides reliable contact information compared to other B2B data providers.

Cons

• Apollo’s pricing plans are notoriously high, often causing users to seek more affordable alternatives.

Pricing (Billed Annually)

• Free: $0
  • 60 Mobile Credits/year
  • 120 Export Credits/year
• Basic: $49/user/month
  • 900 Mobile Credits/year
  • 12,000 Export Credits/year
• Professional: $79/user/month
  • 1,200 Mobile Credits/year
  • 24,000 Export Credits/year
• Organization: $119/user/month
  • 2,400 Mobile Credits/ year
  • 48,000 Export Credits/year

What Do Users Have to Say?

3. Clay

• G2 – 4.9/5⭐ (130+ Reviews) 
• Capterra – NA

Clay is a recently popular tool that has been gaining attention on social media for its impressive waterfall enrichment capabilities.

You can enrich your lead list with the most accurate data as Clay connects with 75+ enrichment tools.

Key Features

• AI Agent: You can use the AI agent to speed up your research process. You can ask questions like which companies are SOC-compliant? Which companies do podcasts? Etc.
• Waterfall Enrichment: This is Clay’s major feature! If you have incomplete information about prospects, you can upload it to Clay, and it will search multiple enrichment sources to find the most accurate information.
• Templates: To get started with Clay, you can use templates. They will help you with prospecting, enrichment, and creating personalized messages with the information you have.

Pros & Cons

Pros

• Clay offers a free forever plan.
• It connects with ChatGPT to shorten your research speed.
• Connect it to your web forms, and Clay will automatically enrich those leads.
• You can use Clay to create automated outbound messages, saving time and money.

Cons

• It is an expensive tool for individual users and small businesses. 

Pricing (Billed Annually)

• Free Plan
  • 100 credits/month
• Starter – $134/month
  • 24k credits/year
• Explorer – $314/month
  • 120k credits/year
• Pro – $720/month
  • 600k credits/year
• Enterprise – Contact Clay’s team for individualized pricing

What Do Users Have to Say?

4. Cognism

• G2 – 4.6/5⭐ (690+ Reviews) 
• Capterra – 4.6/5⭐ (120+ Reviews)  

Cognism is another excellent B2B data provider that you should know about.

You can use it to find companies that match your Ideal Customer Profile (ICP).

This includes firmographics, technographics, sales trigger events, intent data, verified business emails, and phone-verified mobile numbers.

Cognism complies with GDPR and CCPA regulations, demonstrating its commitment to ethical data management. 

The platform enables you to generate qualified leads, engage with key decision-makers, and accelerate your sales cycle. 

Key Features

• Global Reach – You can find potential customers from all over the world, including in major regions like Europe, the Middle East, Africa, North America, and Asia-Pacific. 
• Integrations – You can integrate various CRM tools and sales platforms like Salesforce, HubSpot, SalesLoft, and Outreach. This helps you easily transfer and manage new leads or contacts you’ve found in Cognism with the tools your team already uses.
• Intent Data: Cognism provides signals and buyer intent data that you can use to find prospects who are actively seeking a solution to their challenges. 

Pros & Cons

Pros

• Cognism is super easy to use and is available as a Chrome extension 
• It provides human-verified phone numbers and email addresses. 
• Integrates seamlessly with Salesforce and LinkedIn Sales Navigator. 
• Cognism provides intent data powered by Bombora.

Cons

• Many users struggle with implementing and mapping database fields, creating significant frustration. 

Pricing (Billed Annually)

You need to contact their sales team to receive a customized plan tailored for you.

What Do Users Have to Say?

5. RocketReach

• G2 – 4.5/5⭐ (750+ Reviews) 
• Capterra – 4.2/5⭐ (130+ Reviews) 

RocketReach is one of the most trusted and accurate B2B data providers and leads intelligence platforms.

It gives you access to real-time verified data for over 700 million professionals across 35 million companies worldwide.

With RocketReach, you can build a targeted list using its extensive and accurate database of emails and direct dials to help you connect with your ideal customer profile (ICP).

All in all, you can use RocketReach to identify, qualify, and convert more leads into customers.

Key Features

• Advanced Search: You can easily search and filter contact information using multiple attributes to build customized prospect lists that align with your ideal customer profile.
• AI-Powered Recommendations – RocketReach uses AI to suggest contacts you might not have considered. This feature helps in uncovering new prospects and expanding your reach. 
• Intent Data – You can identify potential buyers based on buying and intent signals from RocketReach. This feature can give you a competitive edge by saving time and focusing on the most promising leads. 

Pros & Cons

Pros

• It provides updated and accurate contact information, including emails and phone numbers. 
• RocketReach integrates data into many CRM systems. 
• Its extension allows you to find leads on LinkedIn & Chrome. 
• With comprehensive filters, you can narrow down your research quickly.

Cons

• Pricing plans are expensive for Individual users and small businesses.
• Some inaccurate information exists in certain countries or regions, such as Asia and the UK.

Pricing (Billed Annually)

Individual Plans 

• Essentials (Emails Only): $53/month
• Pro (Emails + Phone): $106.21/month
• Ultimate (Emails + Phone): $248.98/month

Team Plans

• Team Pro (Email + Phone): $82.99/month
  • 3,600 annual lookups/user
• Team Ultimate (Email + Phone): $206.62/month
  • 10,000 annual lookups/user
• Custom (Email + Phone): Customized pricing plan
  • Unlimited annual lookups/user

What Do Users Have to Say?

6. ZoomInfo

• G2 – 4.4/5⭐ (8.4k+ Reviews) 
• Capterra – 4.1/5⭐ (280+ Reviews) 

ZoomInfo is another popular B2B data provider and go-to-market platform for finding accurate, up-to-date contact and company information.

It has a comprehensive database of 600M+ business contacts and over 135M verified phone numbers.

Key Features

• Lead Enrichment: This feature in ZoomInfo automatically updates your CRM and marketing and sales automation tools with the latest information about your prospects. 
• Website Visitor Tracking: You can also use ZoomInfo to identify companies visiting your websites. Based on your ICPs, it will show you a list of companies with the most buying potential.
• Predictive Modeling: ZoomInfo’s AI will use your data about your ICPs, buyer persona, closed deals, etc., to recommend the next potential buyer you can connect with.

Pros & Cons

Pros

• You can utilize its excellent segmentation capabilities, including demographics, firmographics, technographics, and psychographics. 
• It has features to ensure seamless workflow. 
• It has built-in features that reduce your sales teams’ research time, allowing them to focus on converting prospects.

Cons

• Some users have found the filter for technologies used to be less accurate.

Pricing (Billed Annually)

You must contact ZoomInfo’s sales team for a personalized quote that fits your needs.

What Do Users Have to Say?

7. Persana.ai

• G2 – Less than 10 reviews
• Capterra – Less than 10 reviews

Persana is an AI sales prospecting platform that can help you find prospects, get relevant information about them, and personalize your outbound messages.

Although it is a new tool in the market, its robust AI features and integrations have captured the attention of many sales professionals.

Persana can help you build your prospect list more efficiently by easily integrating with other prospecting software, such as Apollo, ContactOut, Datagma, and more.

Key Features

• Dynamic Enrichment: With Persana, you can integrate with 30+ enrichment tools to gain deeper insights and details about your prospects.
• Intent Signals: Persana has inbuilt signals that monitor and notify you of job changes among your prospects. 
• Chrome Extension: You can use this extension to prospect when browsing profiles on LinkedIn directly. You can also create personalized email sequences while prospecting.

Pros & Cons

Pros

• You get a lot of useful integrations that allow you to prospect and do cold outreach easily.
• With the Chrome extension, you can easily create personalized cold email outreach sequences while prospecting on LinkedIn.
• You also get AI-generated insights on the prospect and the company.
• Persana has multiple pre-built AI workflow templates to help you finish more work quickly.

Cons

• As the software is in the early stages, many features are in the beta stage.

Pricing (Billed Annually)

• Starter – $85/month
• Growth – $189/month
• Pro – $350/month
• Enterprise – Contact sales team

What Do Users Have to Say?

8. BetterContact

• G2 – 4.9/5⭐ (20+ Reviews) 
• Capterra – Less reviews

BetterContact is an AI-powered waterfall enrichment tool that you can use to find your prospects’ contact information.

The advantage of using Better Contact is that it combines 20+ data sources to find and verify any email address and direct phone number. This ensures the most accurate possible results.

You get complete control to create your own workflow depending on factors like the industry you’re from, the geography you’re targeting,  and the data providers you like.

Key Features

• Waterfall Enrichment: You get the most accurate information about your prospects as BetterAI uses multiple vendors to maximize lead & account enrichment coverage. You can tailor your enrichment workflow according to your needs.
• Google Sheet Integration: You can now directly integrate with Google Sheets (BetterContact is listed on the Google Apps Marketplace). This will streamline your enrichment process further, saving you time.

Pros & Cons

Pros

• It is a simple and easy-to-use tool.
• You are only charged for the prospects whose contact information is successfully found.
• Leftover credits are rolled over every month.
• It has an in-built email verifier to recheck the validity of extracted emails.
• BetterContact provides you with DPA & CCPA-compliant data.

Cons

• Google sheet integration is not available in the starting plan.
• Non-business domain emails are not available.

Pricing

• Starter – $15/Per month
  • 200 credits
• Pro – $49/Per month
  • 1000 credits
• Enterprise – $799/Per month
  • Process flow customization
  • Dedicated account manager
  • Technical set-up

What Do Users Have to Say?

9. ContactOut

• G2 – 4.5/5⭐ (100+ Reviews) 
• Capterra – 4.5/5⭐ (10+ Reviews) 

ContactOut is a B2B data intelligence tool that you can use to find prospects and their contact information.

Apart from getting access to a database with 300M professionals from 36M companies, you can prospect directly from the web, thanks to their extension.

ContactOut collects 20% of its data from common channels, while 80% comes from its AI search that digs through social media networks, job portals, data partners, SEC filings, etc.

This ensures you have access to a comprehensive and diverse range of contact information.

Key Features

• Search Portal: This is ContactOut’s main feature, where you can use 20+ filters to find prospects relevant to your business.
• Data Enrichment: With ContactOut, you can easily enrich your data by uploading a CSV file with LinkedIn profiles or email addresses to get complete contact details. You can even provide a company domain; ContactOut will fill in the rest.
• Email Campaigns: After finding prospects, you can immediately contact them. This streamlines your approach and saves you a lot of time and money.

Pros & Cons

Pros

• It offers a forever-free plan.
• You get API functionality to integrate ContactOut with your CRM and other tools directly.
• You can integrate a multitude of tools, from CRMs to ATS platforms.
• Global data coverage.
• All contacts are CCPA & GDPR Compliant.
• You get filters specific to recruiters.

Cons

• ContactOut is an expensive tool compared to other options on the market.

Pricing (Billed Annually)

• Free – $0
  • 4 emails/day
  • 2 phone numbers/day
• Sales – $79/Per month
  • 6,000 work emails/year
  • 600 phone numbers/year
• Recruiter – Contact ContactOut’s team to get a custom quote.
  • 12,000 personal emails/year
  • 600 phone numbers/year
• Team/API – Get in touch with their sales team.

What Do Users Have to Say?

10. UpLead

• G2 – 4.7/5⭐ (750+ Reviews) 
• Capterra – 4.6/5⭐ (70+ Reviews) 

UpLead is another B2B company data provider that can help you find prospects from over 200 countries.

You can use the 50+ search criteria, such as technology, social profile links, location, etc., to pinpoint your prospects.

UpLead also has a robust API that allows you to integrate any CRM or third-party system. This makes it easy for you to synchronize your data across sales channels.

Key Features

• Prospector: This B2B data provider feature allows you to find companies and contacts that fit your profile from over 155 million contacts.
• Email Verification: UpLead also has a built-in verification tool that you can use to re-verify your prospects’ email addresses. This will help keep your bounce rates low by removing invalid emails.
• Contact & Company Enrichment: UpLead can update existing contact and company information. This will help you maintain up-to-date data, which is essential when reaching out to prospects.

Pros & Cons

Pros

• It has a 7-day free trial.
• UpLead lets you see all your leads organized in one easy-to-use list view. 
• It integrates with popular CRM and sales platforms like Zapier, Salesforce, HubSpot, and more.
• You can use UpLead’s data enrichment to add verified information to your contacts, emails, and companies.
• UpLead provides sales email templates and lets you append emails to records to support email marketing efforts.

Cons

• Users frequently report inaccurate or outdated data in UpLead.

Pricing (Billed Annually)

• Essentials – $74/Per month
  • 2,040 credits annually.
• Plus – $149/Per month
  • 4,800 credits annually.
• Professional – Contact UpLead’s team to learn more.

You can visit their pricing page to know more.

What Do Users Have to Say?

11. Lead411

• G2 – 4.5/5⭐ (450+ Reviews) 
• Capterra – 4.7/5⭐ (30+ Reviews) 

Lead411 is a lead generation tool and B2B data provider that gives you direct contact information like phone numbers and emails for potential leads.

Its database has over 20 million companies and 450 million contact information entries.

The best part? It also sends you notifications when a good lead is identified.

Moreover, you can easily find contact information to build a more targeted email list with the Chrome extension.

Key Features

• Lead Prospecting: The advanced prospecting platform has many filters, so you can use it to find the most relevant prospects for your needs.
• Lead Scoring: Lead411 has an algorithm that can spot the fastest-growing companies in your prospect list and score them based on multiple indicators.
• CRM Enhancer: You can easily integrate CRMs like Salesforce, Hubspot, or Zoho with Lead411, and it will clean your database and update it with accurate b2b contacts and company data.

Pros & Cons

Pros

• It has a built-in sales engagement tool that you can use to reach out to prospects.
• You can filter the data to find contacts in your specific industry. 
• The Chrome extension makes it easy to grab info from LinkedIn profiles.
• It has a 7-day free trial.

Cons

• The data can be inaccurate at times.

Pricing (Billed Annually)

• Basic Plus Unlimited – $75/user/Per month
• Pro with Bombora Intent – Contact Lead411’s team to learn more.
• Unlimited – Contact Lead411’s team to learn more.

You can visit their pricing page to know more.

What Do Users Have to Say?

12. Lusha

• G2 – 4.3/5⭐ (1.4k+ Reviews) 
• Capterra – 4/5⭐ (360+ Reviews) 

Lusha is a well-known B2B company and contact data provider if your target locations are North America and European countries.

You get access to over 45 million contacts in North America and 21 million GDPR-compliant contacts in Europe.

Moreover, it has 50 million enterprise profiles and 44 million SMB profiles. This means you get a comprehensive dataset for your use case.

Lusha collects its data from multiple sources, such as crowdsourcing, public sources, data partners, etc. This helps them provide you with accurate and reliable data.

Key Features

• Prospect Search: This feature can find companies that fit your ICP and then find decision-makers. Alternatively, you can use filters to find decision-makers directly. 
• Enrichment: You can set up an automated data enrichment workflow to keep all records in your CRM always updated.
• Alerts: You can create custom alerts that will notify you when your prospect makes a change that influences their buying potential.

Pros & Cons

Pros

• Has a forever-free plan.
• Highly secure and compliant data – CCPA and GDPR compliant, SOC 2 Type 2, ISO 27001, and ISO 27018 certifications.
• Integrates with multiple popular CRM tools.
• Automatically enriches your CRM records.

Cons

• Intent data and filters are only available in the custom plan.

Pricing (Billed Annually)

• Free – Free Forever
  • 50 Emails, 5 Phone contacts monthly
• Pro – $36/user/Per month
  • Unlimited emails, 480 phone contacts monthly.
• Premium – $59/user/Per month
  • Unlimited emails, 960 phone contacts monthly.
• Scale – Contact Lusha’s team to know more.

You can visit their pricing page to know more.

What Do Users Have to Say?

13. Datagma

• G2 – Less than 10 reviews (1 review)
• Capterra – NA

If you’re looking for a B2B data provider that can give you near-real-time, up-to-date data, you should check out Datagma.

You can use Datagma to find new prospects to contact or enrich existing data. It takes 90% of its data directly from LinkedIn so that you can be sure of its accuracy.

For new users, Datagma also offers a host of playbooks that visually guide you through using the tool to get what you need.

Key Features

• LinkedIn Extension: You can use the extension to export prospects from LinkedIn Sales Navigator in a CSV file. You can then upload this file to Datagma to enrich it with the necessary information.
• HubSpot Enrichment: You can integrate your HubSpot with Datagma and map fields that you would like to get automatically enriched.
• Job Change Tracker: This handy feature automatically checks whether your prospect has changed their job. If they have, Datagma will notify and update your CRM records.

Pros & Cons

Pros

• Offers a lifetime free plan.
• Data is directly sourced from LinkedIn.
• Real-time accuracy.
• Directly connects with HubSpot.
• Provides API for extended functionality.
• Bulk enrichment of up to 50K prospects.

Cons

• The cost of getting mobile contact is high.

Datagma works on a credit system: 1 email account = 1 credit, but 1 mobile number = 75 credits.

Pricing (Billed Annually)

• Basic – Lifetime free
• Discover –  $32/Per month
  • 600 Phone credits (1 user)
• Premium – $55/Per month
  • 1,320 Phone credits (1 user)
• Custom – Contact the Datagma team to know more.

You can visit their pricing page to know more.

What Do Users Have to Say?

Datagma is a relatively new tool with little to no reviews on G2. However, many users have shared positive experiences on LinkedIn after using the tool.

Secure Your Sales Success with the Right B2B Data Provider

Choosing the right B2B data provider is key to fueling effective outreach and sales growth.

All the B2B data providers mentioned above are the best in their field, and you can trust their capabilities.

However, if you still ask us which B2B data provider we would recommend, it has to be Saleshandy.

Sign up for free and start building your sales pipeline, target, and close more valuable deals.

FAQs About B2B Data Providers 

1. Do I need a B2B company data provider? Are there other ways to get B2B data without relying on database tools?

This depends on your budget, the volume of leads you need, and the resources available. If you need a lot of leads quickly and have the budget, a B2B data provider can save you time with accurate and scalable data.

The other option is to take a hands-on approach and gather valuable B2B data through LinkedIn, company websites, public records, etc. If you don’t want to deal with all this hassle, you can purchase an email list directly from a service provider.

2. What are the best B2B data provider tools for small businesses – budget-friendly and scalable?

The most budget-friendly and scalable tools in this list are:

• Saleshandy
• Lusha
• Persana.ai
• And, BetterContact

3. Which B2B data providers have the largest and most comprehensive databases?

The largest B2B company data providers and vendors in this list are:

• Saleshandy
• RocketReach
• ContactOut
• Apollo

4. Which B2B data providers integrate seamlessly with popular CRMs?

This is an important feature you should look for if you want to streamline and automate your enrichment process. Some of the tools that give the most CRM integrations are:

• Apollo.io
• Lusha
• ZoomInfo
• RocketReach
• Clay
• BetterContact

5. How do I get my use case’s most relevant B2B data from vendors and data providers?

To get the most out of a B2B company data provider, clearly define your ICP and buyer personas. This will help you filter and find the most appropriate prospects for your business.