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What do you get when you mix careful qualification, active listening, and delivering genuine value – A sales pitch that converts.
However, coming up with such a sales pitch takes a lot of work!
If it were, everyone would be selling their product to every prospective customer they talk or reach out to.
That said, the art of selling can be learned, practiced, and perfected.
Which is what we are going to do in our blog.
We will show you some of the best sales pitch examples prevailing in the market and break them down to find what made them successful.
We’ll use the same techniques to build templates to help you connect with your prospects and nurture them into loyal customers.
Let’s get down to pitching!
Sales Pitch: Tables of Contents
- What Is a Sales Pitch?
- 10+ Best Sales Pitch Examples and Templates by Use Case and Channels
- Perfect Your Sales Pitch and Close More Deals
- Sales Pitch FAQs
What Is a Sales Pitch?
A sales pitch is your opportunity to open up communication with potential customers.
Think of it as a conversation starter rather than a way to sell your business (product or service) to a potential customer.
Your sales pitch has to be dynamic, depending on the channel you’re using to reach your prospects.
For example, if you’re cold-calling your prospects, you have to tailor your approach on the spot based on how your prospect engages with you.
Alternatively, if you send cold emails, you give prospects time to respond at their pace. You will also get enough time to tailor your responses based on their engagement levels.
In the next section, you’ll learn about the various channels you use to pitch your business.
We also have examples and ready-to-use templates lined up, so keep reading!
10+ Best Sales Pitch Examples and Templates by Use Case and Channels
To help you find the right approach for your needs and provide you with more value, we have shown examples and templates for the 3 most searched use cases:
- Tailored Sales Pitch Examples for the B2B Software Industry
- Effective Sales Pitch Examples for the Service Industry
- Winning Sales Pitch Examples for Attracting Investors
Now, let’s jump straight into them!
1. Tailored Sales Pitch Examples for the B2B Software Industry
In this section, you’ll learn how to pitch your B2B software to your prospects without being too salesy.
Here, we’ll explore 4 channels that you can use to pitch your product:
Let’s look at them one by one.
Cold Email Sales Pitch for a B2B Software
Cold emailing is a great way to connect with relevant prospects for the first time.
It’s a great way to open up conversations and build real relationships with someone with whom you have had no previous contact.
Below, we’ll share an example of a cold email that has worked well for us.
Cold Email Sales Pitch Example for B2B Software
20% Sales Growth is a Great Achievement, John!!
Hi John,
Congrats to you and the ACME team on the recent 20% sales growth! I also noticed you're expanding your team—exciting times!
More folks, more numbers, right? But I'm curious about the cost of onboarding your new team members onto your outreach tool.
I am asking this because DACME previously faced this challenge, and we helped them cut costs by 20% while also increasing revenue by 12%.
We can also help you see similar results at ACME.
Let me know if this interests you. We can work out the numbers to see how much cost ACME can save.
Helping generate more revenue and cut costs,
Dhruv
Co-Founder
Saleshandy
This cold email has worked great for us as it targets a specific audience group in our ICP: companies that are expanding and who have to pay an additional cost for onboarding their team.
We also give social proof of DACME, who we helped.
Finally, we give a clear and compelling CTA, asking them to let us know if the offer interests them.
You can also use a similar cold email framework to pitch your B2B product to your prospects.
You can copy and use a template in your outreach emails.
Cold Email Sales Pitch Template for B2B Software
Subject Line: (Congratulate on Recent achievement), {{First_Name}}
Hi {{First_Name}},
(Opener based on research - can be an achievement, social media post, etc. that is relevant to your offer)
But I am curious about (how the prospect is going to manage the pain point).
I am asking this because (Social proof of how you helped a client from the same industry as your prospect).
We can also help you see similar results at {{Company}}.
Let me know if this interests you. We can work out the numbers to see how much cost {{Company}} can save.
(Email sign-off based on USP for creativity)
{{Your Name}}
{{Company}}
If you want to scale your outreach, it is best to have cold email templates like the one we shared.
Just make sure your templates are tailored to address the specific challenges of your prospect and your USPs.
Note: To improve your chances of getting a reply, always send follow-up emails.
Next up, sales pitch through cold calling.
Cold Call Sales Pitch for a B2B Software
Cold calling is another great way to pitch your software product to your prospects.
With cold calling, you can quickly judge whether a prospect is worth pursuing within seconds of connecting with them.
Here, we’ll share an example and template that you can use to pitch your product to prospects through cold calls.
Cold Call Sales Pitch Template for a B2B Software
Hi John, this is (Your Name) from (Your Company).
This is actually a cold call, so I hope I’m not catching you at a bad time…
(Pause for response - Be dynamic in handling)
If the conversation continues positively:
Great! I just learned that you’re expanding your team, and I noticed several hiring posts for the outreach specialist role.
This got me curious (Prospect’s Name). Does (Prospects Company) currently use an outreach tool that charges for onboarding new team members?
(Pause for response - Be dynamic in handling)
If the prospect says yes:
That’s quite interesting. I’m asking this because even companies like (Your client from the same industry as the prospect) faced a similar challenge.
They were paying thousands of dollars annually just to have their outreach team members onboard the tool they were using, which became a significant expense.
If (Prospect’s Company) is facing a similar challenge, (Name of Your Software), can help you keep costs down.
You can onboard an unlimited number of team members at no additional cost.
If you’re interested, we can schedule a call to discuss the dollar savings you’ll get with (Name of Your Software).
If you face rejection or objection.
You’ll have to handle it based on the prospect's response.
If they are not happy that you called, apologize, and ask if you can call them at a better time.
If they reply negatively, apologize again and let them know you or your team will not disturb them again.
As you can see from this cold call sales pitch, you must think quickly and respond in a way that is appropriate.
Make sure you have experts onboard and hold regular training sessions to improve your team.
Now, let’s look at how we can use social media to pitch your software product.
Social Selling Sales Pitch for a B2B Software
Another great channel that you can use to pitch your product is social media.
In fact, many marketers and salespeople use LinkedIn to promote and pitch their products.
Here is an example of a social selling sales pitch on LinkedIn
Social Selling Sales Pitch Examples for a B2B Software
Hi John,
I wanted to congratulate you and your team on achieving 20% sales growth year over year—an impressive achievement that most companies dream of!
I also noticed that you're planning to expand your team this year.
This got me thinking about the cost of onboarding your new team members to your outreach tool.
I’m asking because DACME faced a similar challenge, paying thousands of dollars annually in additional costs to onboard their team.
That’s where we at Saleshandy stepped in and helped them cut their expenses by 20%.
We can similarly save a significant amount for ACME as well.
If you’re interested, we can chat further to see how much we can potentially save by working together.
Best regards,
Dhruv
Saleshandy
In this example, you can clearly see that the message is hyper-personalized to the prospect we are reaching out to.
It is built purely on relevance, which is the key if you want your sales pitch to work irrespective of the channel or use case.
Here’s a templatized version of this social selling sales pitch that you can quickly tailor and use.
Social Selling Sales Pitch Templates for a B2B Software
Hi {{First_Name}},
I saw your recent post about (relevant topic or achievement), and it really resonated with me.
It’s clear that {{Company}} is doing some impressive work, especially in (specific area related to your offer).
That said, I’m curious—how are you currently managing (specific pain point or challenge) as your team continues to grow/scale?
At {{Your Company}}, we recently helped (Client Name from the same industry) overcome this challenge by (briefly mention the solution and result, e.g., “reducing onboarding costs by 20% while increasing outreach efficiency”).
If you’re open to it, I’d love to chat about how we can help {{Company}} achieve similar results.
Best regards,
{{Your Name}}
{{Your Company}}
Next, you’ll learn how to create a presentation deck to pitch your B2B software.
Presentation Deck Sales Pitch for a B2B Software
At times, you might find yourself having to do a sales pitch in front of prospective customers with live demos and presentations.
It is pretty common when the ticket size of your deal is quite high!
In such a case, here’s what you should do:
- Introduce yourself, your company, and the software solution.
- Talk about the challenges and pain points that are very specific to your prospect.
- Show them how your software can help them solve their problem and what are the benefits it brings.
- You can also show how your product is unique when compared to other tools in the market.
- Also, offer to show a live demo/walkthrough of your product. This can help your prospect see your software live in action.
- You should also share some examples of previous clients you helped. This will increase your credibility on the spot.
- Additionally, if you have relevant data, you can show them your software’s ROI and cost savings.
- Finally, be ready to answer any questions your prospects may have.
This quite covers all common ways you can pitch your B2B software to prospects. Next, we’ll take a look at how you can do the same if you’re from the service industry.
2. Effective Sales Pitch Examples for the Service Industry
If you’re in the service industry, be it consulting, lead generation, social media marketing agency, etc. – you are constantly pitching your service to potential customers.
So, if you want to generate more leads and close more deals for your service-based company, you must have a great sales pitch.
Let’s jump in and look at some of the best sales pitch examples for the service industry.
- Cold Email Sales Pitch for the Service Industry
- Cold Call Sales Pitch for the Service Industry
- Social Selling Sales Pitch for the Service Industry
Cold Email Sales Pitch for the Service Industry
If you work in the service industry, cold emails can be a great way to reach out to potential prospects.
Personalize your cold emails by addressing specific pain points your service can solve for the prospect.
A little research goes a long way in making your pitch stand out.
Here is a great cold email sales pitch example.
Cold Email Sales Pitch Example for the Service Industry
Impressive booking 15 meetings a month, John.
Hi John,
I’ve been following ACME Corp’s growth, and I learned from your recent LinkedIn post that your team was able to book 15 meetings this month.
As a fellow cold email outreach enthusiast – impressive John, you and your team rocked.
Guess what!
We also pulled a similar achievement for DACME Inc.
We helped them book 45 meetings this month, a 40% increase in meetings after they started working with us.
John, I am sure if ACME and Experuse worked together, we can take your already impressive numbers to something out of this world.
If this excites you, just reply, “I am in”, and I will send you details of how we can pull this off together.
Looking forward to your “I am in.”
Kevin
Experuse
This cold email sales pitch has elements of personalization, relevance, and excitement in it.
You can also follow a similar approach in your agency to land more clients for your services.
Here’s a template that you can tailor to your needs.
Cold Email Sales Pitch Template for the Service Industry
(Congratulate or appreciate an achievement), {{First_Name}}.
Hi {{First_Name}},
I’ve been following {{Company_Name}}’s growth, and I noticed from your recent LinkedIn (Achievement).
(Insert a relatable achievement or statistic here, e.g., “We recently helped {{Client_Name}} increase their meetings by [Y]%.”)
I believe if {{Company_Name}} and {{Your_Agency_Name}} worked together, we could elevate your already impressive results even further.
If this sounds interesting, just reply, “I’m in,” and I’ll send over more details on how we can achieve this together.
Looking forward to hearing from you,
{{Your_Name}}
{{Your_Agency_Name}}
To help you reach more prospects, you can use cold email software to help you automate the entire outreach process.
In the next section, we will learn how to do a sales pitch using cold calls.
Cold Call Sales Pitch for the Service Industry
Here is an example of how you can pitch your services to a prospective customer in a cold call.
Remember, in cold calling, you have to be dynamic and respond based on how your prospect engages with you.
Cold Call Sales Pitch Example for the Service Industry
Hi John, this is Kevin from Experuse.
I know this is a bit unexpected, so I hope I’m not catching you at a bad time…
(Pause for response)
If the conversation continues positively:
Great! I’ve been following ACME’s recent growth, especially your success in booking 15 meetings last month.
Really impressive work!
Just a couple of months back, we also helped DACME book 45+ meetings monthly, which was 40% more than what they were doing before we started working together.
John, I am sure that we’ll be able to help you book more meetings right from next month.
More clients, more revenue, bigger ACME is going to become!
If you’re interested, I can set up a call for us to discuss how we can help you pull this off.
You can use the template below, tailor it according to your business, and start pitching to your prospects.
Cold Call Sales Pitch Template for the Service Industry
Hi {{First_Name}}, this is {{Your_Name}} from {{Your_Agency_Name}}.
I know this is a bit unexpected, so I hope I’m not catching you at a bad time…
(Pause for response)
If the conversation continues positively:
Great! I’ve been following {{Company_Name}}’s recent growth (recent achievement or growth numbers). Really impressive!
Just recently, we helped {{Client_Name}} (What did you help them achieve, and what is the increase compared to before and after you started working with them).
{{First_Name}}, I’m confident that we could help (your offer).
If you’re interested, I’d love to set up a call to discuss how we can help you achieve this.
Handling Objections:
If you face rejection or objection, handle it based on the prospect's response.
If they’re not happy you called, apologize, and ask if there’s a better time to reach them.
If they still respond negatively, apologize again and assure them that you or your team won’t disturb them further.
Social Selling Sales Pitch for the Service Industry
If you are not using LinkedIn yet to promote your business, reach out to potential prospects, and engage in conversation, you are missing out on many deals!
Social selling can be a cost-effective way for you to increase brand awareness and build relationships at the same time.
Here is a social selling sales pitch template that you can use in your LinkedIn outreach.
Social Selling Sales Pitch Template for the Service Industry
Hi {{First_Name}},
I came across your profile and noticed that {{Company_Name}} is doing some impressive work in (specific area).
Just like you, we have also done some impressive work for (Client Name) to achieve a (specific percentage)% increase in (specific metric, e.g., “online sales”) within just (X) months.
I would love to connect with you and exchange ideas for driving more results at {{Company_Name}}.
Looking forward to connecting!
Best regards,
(Your Name)
(Your Agency Name)
This template is quite specific on numbers and takes a conversational approach to pitching your services.
You can be creative and change it to your own needs.
3. Winning Sales Pitch Examples for Attracting Investors
Sales pitches can also be used to pitch your business ideas to investors to raise capital.
We are sure you must have all seen or heard about people taking their business ideas and pitching them in front of angel investors or venture capitalists/funds.
If you are one such entrepreneur, we’ve got you covered!
Here are 3 ways you can reach out to investors and pitch your ideas to get a chance to take your business to the next level.
- Cold Email Sales Pitch for Attracting Investors
- Social Selling Sales Pitch for Attracting Investors
- Investor Meet Pitch for Securing Investment (Desk Presentation)
Cold Email Sales Pitch for Attracting Investors
Cold emailing is a great way to reach out to potential investors.
Famous businessmen and investors like Kevin O’Leary, aka. Mr.Wonderful has always advocated and asked entrepreneurs to reach out to him through email.
Even others like Mark Cuban, Mark Zuckerberg, Taylor Swift, etc., can be reached through their emails.
Most investors keep their emails public so that entrepreneurs can easily reach them.
Just make sure you reach out to the right investor to pitch your idea.
Reaching out to someone whose portfolio is completely in SaaS while you deal with manufacturing a retail product would not work.
Here’s an example of a cold email sales pitch you can send to an investor.
Cold Email Sales Pitch Example for Attracting Investors
From a fellow tech enthusiast to another - Sarah!
Hi Sarah,
Your TEDx talk on the future of sustainable technology was incredibly inspiring.
As someone who’s deeply passionate about tech-driven solutions for global challenges, I felt a strong connection to your vision.
That’s why I created EcoExperuse, a SaaS platform that helps businesses manage their carbon footprints.
From launch to till date, we have:
-Onboarded 50 companies worldwide. 2 of which are in the Fortune 500.
-Grown from $0 ARR to $1M ARR in just 1 year.
-And, we are profitable.
We’re now looking to scale further, and we would love to have you join us on our journey at the investor table.
Looking forward to exploring this opportunity with you,
Kevin
EcoExperuse
Here is a template version of the above example.
This is more suitable when you want to reach out to an investor with whom you share a common interest.
Cold Email Sales Pitch Template for Attracting Investors
(A common point between you and the investor)
Hi {{First_Name}},
(Personalized opener based on a common point you share that aligns with your company)
That is why I created {{Your_Company}}, a (brief description of your company, e.g., "SaaS platform focused on revolutionizing how businesses manage their remote teams").
We’ve recently achieved (mention key milestones, e.g., "a 50% increase in user growth over the last quarter" in bullets for scannability)
We’re now looking to scale further, and we would love to have you join us on our journey at the investor table.
(A catchy sign-off),
{{Your_Name}}
{{Your_Company}}
Next, let’s look at how you can reach out and pitch your business idea to an investor through social media.
Social Selling Sales Pitch for Attracting Investors
If you want to reach out to angel investors or venture fund managers, your second best option is to use LinkedIn to pitch your business.
Here is an example of how you can do it.
Social Selling Sales Pitch Example for Attracting Investors
Hi Sarah,
I recently came across your interview on the future of fintech, and your insights on digital payments were spot on.
I also believe that fintech can help solve a lot of problems that common people face, which is why I founded PaySpruse.
It is a fintech startup that helps small and medium-sized retail businesses collect payment through QR codes.
Till date, we have achieved the following:
-Onboarded over 500 businesses.
-$0 to $15.8M in transactions processed.
-And, we are profitable.
We’re gearing up for our next phase of growth, and I would love to have you join us at the investor table.
Looking forward to changing fintech!
Best regards,
Kevin
PaySpruse
Here’s a template that you can edit and use for your LinkedIn outreach.
Social Selling Sales Pitch Template for Attracting Investors
Hi {{First_Name}},
(Personalized opener based on a LinkedIn post, recent interview, or anything that inspired you)
As someone deeply involved in [your industry, e.g., "the fintech space"], I wanted to reach out and connect.
I’m the founder of {{Your_Company}}, a [brief description of your startup, e.g., "fintech startup revolutionizing cross-border payments for small and medium-sized businesses"].
We’ve made significant strides recently, including:
(Achievements in bullet points)
We’re gearing up for our next phase of growth, and I would love to have you at our investors' meeting.
Looking forward
Best regards,
{{Your_Name}}
{{Your_Company}}
This template keeps it simple and directly shows the investor that you’re reaching out to the value you bring.
It is also optimized to be scannable to grasp the main points at a glance.
You can use the various sales pitch examples to understand how to create your own pitch.
Alternatively, you can tailor the templates we shared and start reaching out to potential prospects.
Investor Meet Pitch for Securing Investment (Desk Presentation)
After you have successfully reached out to investors and invited them to the investor table, the next crucial step is your investor presentation.
This is where you will further pitch your idea in depth, showing the full potential of your business.
Here’s how to create an effective investor meet presentation deck:
- Give a brief introduction about you, your partners, and how you came up with your idea.
- You should clearly state what problem you are solving and how your idea is unique from other existing ones in the market.
- Also, define your target audience and present data on the market size and the growth potential within your industry.
- Then, provide the investors with a product demo to show them how your solution is different and better than what’s currently available.
- Explain the various ways you can generate revenue with your idea. Also, present key performance indicators (KPIs) such as user growth, customer retention, or any other relevant metrics that they can use to evaluate your idea.
- Finally, specify how much capital you are seeking, how it will be used, and the expected return on investment (ROI) for investors.
- Be prepared to handle questions about your idea, growth strategy, and financial and other critical aspects of your business. This is where you can show your confidence and passion for your idea.
These steps will help keep your investor presentation short and to the point.
Remember, your presentation is not just about sharing information—it’s about telling the story of your business, showcasing your passion, and convincing investors that you have what it takes to turn your vision into reality.
Good luck, and go make your pitch count!
Perfect Your Sales Pitch and Close More Deals
We hope the examples and templates we shared gave you an idea of how you should approach your sales pitch.
Sales is all about building relationships with relevant people, and the sales pitch is your opportunity to start meaningful conversations.
Remember, a successful sales pitch is personalized and based on research done on your prospects.
So, if you want to send personalized messages (especially cold emails, as they are the most cost-effective) at scale, you should try Saleshandy.
With Saleshandy, you can:
- Connect unlimited email accounts at no additional cost to easily scale your outreach.
- Onboard unlimited clients at no extra changes and manage their campaigns.
- Personalize emails at scale.
- And more…
We can keep going, but the short way for you is to take a free trial and see how Saleshandy can help you generate more leads.
Sales Pitch FAQs
1. What are some of the best sales pitch frameworks?
There are a lot of frameworks that you can use to create a sales pitch. Some of the effective frameworks are:
- AIDA: Attention – Interest – Desire – Action
- PAS: Problem – Agitate – Solve
- BAB: Before – After – Bridge
- 3P: Praise – Picture – Push
2. What are the elements of a good sales pitch?
Your sales pitch will have different elements based on the channel you chose to reach out to your prospect. But all good sales pitches will commonly have the following:
- A hookish opener that engages with your prospects.
- A tailored value proposition based on your research.
- A case study that you can use to strengthen your offer.
- Ask open-ended questions to address challenges or objections your prospects might have.
- A final call to action that clearly states what your prospects should do next.
3. What are the types of sales pitches?
There are quite a few types of sales pitches that you should be familiar with. These are:
- Elevator pitch
- Storytelling pitch
- Problem-Solving pitch
- Product demonstration pitch
- Follow-up pitch
