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100+ Cold Email CTAs (Call to Action) to Book More Meetings

19 min read
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The key to any successful cold email campaign is getting all the pieces right. Every step, from understanding your audience to crafting a compelling message and optimizing deliverability, is crucial. 

And eventually, all these steps consequently result in your email being opened by your prospects and that feeling can be incredibly satisfying.

But that’s just the beginning!

Real success comes when your prospects take action and move forward in the sales process because the ultimate goal of any cold email campaign is to get prospects to take the desired action. 

To ensure every detail is captured accurately during these crucial meetings, consider using ChatGPT for Meeting notes, enhancing your follow-up and action plan efficiency.

The action could be signing up for a newsletter, scheduling a demo, or signing up for a trial. 

That’s where the CTA comes in!

CTA is like a hook that reels in your potential customers for the next actions such as booking those meetings, visiting your website, or responding to your email.

Let’s see how adding CTA can transform your results.

Cold Email CTAs – Table of Contents

Benefits of a Strong and Catchy Cold Email CTA

Failing to include a CTA at the end of your cold email is like throwing a dart blindfolded. You might hit the target by chance, but it’s highly unlikely.

 Here are some benefits of adding CTA in your Cold emails:

  • Encourages action: CTA encourages your prospects to take action. It is the most actionable part of your entire email and a strong and catchy one turn the tables for you.
  • Increases response rates: A well-crafted CTA can increase the likelihood that your email will be responded to, which can result in a higher response rate.
  • Improved Brand Awareness: Your brand messaging can be strengthened and potential customers can be impacted by a strong call-to-action. A memorable CTA will always make your email stand out from the competition.
  • Provides direction: A CTA gives the recipient a clear direction of what to do next, which can help them navigate through the email and take the desired action.
  • Higher conversion rates: A persuasive call to action in your cold email increases the chance of converting prospects into paying customers. If you clearly and confidently tell your prospects what to do next, you simplify the sales process for them.
  • Helps track success: Including a CTA can also help you track the success of your cold email campaign by measuring the number of clicks or responses generated by the CTA.
  • Better ROI: You can increase the ROI of your sales outreach efforts by using a persuasive call to action in your cold emails.

A well-crafted CTA is like taking off the blindfold and giving your prospects a clear aim. With a powerful and persuasive CTA, you’ll hit the bullseye every time and get your prospects to take the desired action – booking a meeting with you!

In this blog, we have covered some best highly clickable CTA that can make you convert prospects with every cold email you send. 

Why Are Your Cold Email CTAs Not Getting Clicks?

According to Hubspot, 52% of marketers say that creating effective CTAs is a major challenge in cold email marketing.

We did some intensive research and we can see that people often struggle to create compelling CTAs that resonate with their target audience, leading to low open rates, low engagement, and poor conversion rates. 

Addressing these challenges requires a deeper understanding of the target audience and careful consideration of language and design when crafting CTAs.

Let’s address some of the challenges here:

  • Lack of catchy Subject line: You may not reach the CTA if your subject line fails to grab the recipient’s attention and compel them to open the email.
  • Vague CTA: Not being clear and specific about what action you want the recipient to take may leave them uncertain about what to do.
  • Overwhelming choices or too many CTAs: Too many CTAs in one email can confuse the recipient and make it difficult for them to decide what to do. Providing a single clear next step helps keep it focused.
  • Lack of personalization: People may not feel motivated to take action if CTAs do not address their specific needs, pain points, or interests. In order to create a sense of relevance and connection, personalization is crucial.
  • Fail to address objections: CTAs that fail to address objections or concerns may discourage recipients from taking the desired action. The CTA itself should anticipate and overcome objections.
  • Trust: Establishing credibility and building trust is essential when sending cold emails. Your recipient may be reluctant to respond to your call to action if they are not confident in your offering or reputation.
  • Value proposition: It is recommended that the value proposition of your call to action clearly communicates the benefit the recipient will gain by taking the desired action. They may not respond if the perceived value is low or unclear.
  • Failure to follow up: If the CTA is not reinforced or followed up with in subsequent emails or communications, the recipient may forget about it. In order to increase response rates, it is important to follow up strategically.
  • Language and tone: It is recommended to use persuasive language and tone that is respectful of the recipient’s communication preferences in the CTA. The language that is too pushy, generic, or impersonal can turn the recipient off.

6 Key Elements of Effective Cold Email CTA

Personalize your CTAs

It is highly advisable that your CTA is as personalized as your cold email copy. It is not necessary to always create a CTA in 2 words. Anything that compels your prospect to take action can be CTA it could be a phrase or a sentence also provided it is personalized. 

For example, if the goal of your prospect is to increase leads and you are a lead generation agency your CTA could be.

Increase your lead generation by 2X with Cold email software

Be Very Concise

Avoid using jargon or complex language in your CTA that can be difficult to understand. Make sure your CTA is relevant to the email copy and intent of the email. Write from the first person speech like ‘get your credits’.

Also, keep your CTA  actionable with action-oriented text like Take our free trial, Get Started, and Download now.

be very concise example

Create FOMO

You can create FOMO in two ways. One is by creating urgency by offering a special offer that expires soon or a  limited-time discount. 

Using language like”This offer is only available for a limited time!” or  “Don’t miss out on this exclusive offer!”  can make the recipient feel like they are getting a limited-time deal that they will not get after some time period.

You can also create FOMO by emphasizing the limited availability of your product/service.

 Use phrases like “Only a few spots left!” and “Join the exclusive group of people who have benefited from our service!” to create a sense of scarcity and exclusivity.

It is important to remember to use scarcity or urgency sparingly and strategically. Your emails may appear spammy or manipulative if you overuse FOMO tactics, and you may lose the trust of your recipients. 

When promoting your offer, use FOMO to show the value and encourage recipients to take action, but be honest and transparent about it.

how to create fomo from CTA

Placement of CTA

It is recommended to keep the flow of your email in mind when placing your CTA. It is recommended to align your CTA placement alignment with the goal of your email and make it more natural and logical with the flow.

A CTA is generally placed at the end of the email in order for the recipient to absorb the entire email and then take action. And if your email is telling a story it is particularly effective to place CTA at the end.

Putting your call to action in the middle of a long email can also be effective. Instead of waiting to read the whole email, the recipient can act immediately once they are convinced.

Overall, it is recommended that your CTA is clear, easy to find, and positioned strategically with respect to your email’s flow.

Find out which formats and placements work best for your audience by testing them out.

where to place CTA described from example

Do Not Aim to Sell

When sending cold emails, it’s important to avoid being too salesy or pushy. Instead of asking your recipient to buy from you right away, focus on building a relationship and offering value first.

You can do this by providing helpful resources or information related to the recipient’s interests or pain points. Resources could include informative guides, blogs, and case studies of how your product was beneficial

It is not necessary that your call to action always results in sales. Even if it is encouraging prospects to take the next step in the sales process, such as scheduling a meeting, signing up for a demo, or requesting more information it is good.

Don’t just expect results to fast building relationship with your clients take time.

Add Creativity and Humor

Creativity and humor can make your CTA stand out and increase engagement. Use catchy phrases, puns, or humor to make your CTA more memorable and enjoyable to read.

However, make sure that it’s professional and appropriate for your target audience. Avoid using humor that can be offensive or inappropriate.

be creative and add humor

100+ Examples of Winning Cold Email CTAs 

CTAs for positive replies

  1. Let’s take the first step towards success – connect with me today!
  2. Ready to unlock your business’s full potential? Let’s work together to make it happen.
  3. Don’t settle for mediocre – let’s work towards the extraordinary together!
  4. Let’s collaborate and bring your business to the forefront of the industry.
  5. Ready to make a splash? Let’s team up and make waves in your industry!
  6. Ready to take your lead generation to the next level? Let’s connect!
  7. Let’s work together to accelerate your sales and revenue growth
  8. Want to get ahead of the competition? Let’s talk
  9. Let’s revolutionize your lead generation strategy
  10. Ready to supercharge your sales pipeline? Let’s chat

CTAs for booking meetings

  1. Our companies have a great collaboration opportunity and I would like to discuss let me know about your availability
  2. Is there a time that works for you to talk about how our product/service can help you achieve your goals?
  3. Let’s discuss your goals and plans. You can use this link to book directly on my calendar. 
  4. It would be great if we could work together as a team to achieve mutual success. Are you available for a meeting?
  5. I see great potential in your business but I came across your website and the flow might be affecting your inflow of leads. Let me know if you are interested to know about it.
  6. We can help you implement more strategic marketing campaigns that will increase your traffic by 10X. Let’s get on a call to discuss how.
  7. Are you open to a quick 15-minute call to discuss your current marketing efforts and see if there is a good match for us to work together?
  8. Limited spots are available. Book a meeting now to secure your opportunity.

CTA for Followups

  1. Hope you receive my previous mail. If you have any questions or concerns in light of my previous mail feel free to reach out.
  2. Did you go through my last week proposal? Let me know if you need more information
  3. I understand you must be busy, should I check back in a few months?
  4. Let me know if you are not the right person for this collaboration and if there is someone else in your company that I can reach out to 
  5. Greetings and best wishes to you. I still look forward to discussing how our product/service can benefit your business. Are you available this week?
  6. Following up to make sure nothing was missed. If you have any feedback or concerns, please let us know
  7. I understand your schedule is likely busy. However, I wanted to touch base and see if there are any updates or if we can assist you with anything.
  8. You should have received and reviewed our contract by now. Feel free to contact me with any questions or concerns you may have.
  9. It has been a while since we talked. Is there any update on your situation and how we can best help you?
  10. I wanted to follow up and see if you’re still interested in learning more about how our product/service can benefit your business. Would you be available for a call next week?

CTAs to Encourage a Purchase

  1. Now is the time to upgrade and save 10%!
  2. Purchase today to get exclusive features!
  3. Try it for yourself now and see the results!
  4. Purchase today and join our happy customers!
  5. Get started now and streamline your workflow!
  6. Save today with affordable pricing!
  7. Take your business to the next level. Purchase now! And receive a free business growth strategy session with our experts.
  8. Receive access to our exclusive training and resources by buying now.  And succeed in your goals
  9. Want to see the difference our [product/service] can make for your business? Click here to purchase now and find out.
  10. Still not convinced? Click here to see what our happy customers have to say and purchase with confidence.

CTAs for Content

  1. Interested in learning more? Just Reply with YES and I will share more information.
  2. Need help solving a problem? Check out the latest whitepaper and find solutions that are best fit for you.
  3. Looking for case studies? Check out our latest success stories and see how our solutions have helped others.
  4. Looking for valuable insights? Our latest blog is just made for you to read now! Read now.
  5. Download our monthly digest and discover the latest industry trends.
  6. Want to stay up-to-date with all the latest industry news? Subscribe to our newsletter and never miss any news.
  7. Need some inspiration? Watch our latest video and discover new ideas to boost your success.
  8. Are you ready to upskill and ready to learn something new? Take your skills to the next level by signing up for our free online course.
  9. We have the inside scoop about the latest launch! Sign up for our newsletter to know what it is.

CTAs for Video

  1. If you want to learn more about our solution check out our video and see it in action.
  2. Trying to find inspiration? With our video series, you’ll learn valuable insights and strategies to help you succeed.
  3. We love sharing success stories with our clients. Learn how we helped a client [[prospect-problem]] achieve great results in our latest video.
  4. Do you need some help with {{problem}}? Find the best solution in this video tutorial.
  5. Trying to keep up with the competition? Join our video channel and stay up-to-date on industry trends.
  6. You’re ready to learn from the best? Get top-notch training from industry experts in our video course.
  7. Interested in seeing our solution in action? Watch our product demo video and discover how it can solve your {{problem}}.
  8. Looking for more information about our company culture? Check out our video to see what makes us stand out.
  9. You’re still not convinced? We invite you to watch our customer testimonial video to see why others have benefited from our solution.
  10. Need help making a decision? Watch our comparison video and see why our solution is the best choice for your business.

CTAs for Events

  1. Let’s exchange insights on industry trends at the event. It will be a pleasure to meet you there!
  2. Let’s connect and discuss business over a coffee before the event starts. What do you say?
  3. I noticed that you will also attend the event. Could we schedule a time to catch up and discuss potential collaborations?
  4. It will be a great opportunity to network with industry leaders like you at the event. I look forward to exchanging business cards with you and staying in touch!
  5. It was great meeting you at the event! Would you be interested in discussing potential collaborations over lunch?
  6. I appreciate the insights you provided at the event! I’d like to stay in touch with you. Let’s connect on LinkedIn.
  7. Let me know if you’d like to attend our next industry event. I look forward to keeping in touch and networking with you!
  8. I’d like to learn more about your work and discuss possible synergies between our businesses. Is next week a good time for us to meet for coffee?
  9. Get in touch with like-minded professionals at our upcoming networking event.
  10. We invite you to our exclusive event where new products, technologies, and solutions will be showcased.

CTAs for Service-Based Businesses

  1. Your company offers [[service]] services. Could we talk about how our solution can enhance and complement your offerings?
  2. Need help streamlining your [service]] operations? Our platform can deliver significant cost and time savings while improving customer satisfaction.
  3. We deliver [[service]] solutions that deliver measurable results. Let’s discuss how we can help you grow.
  4. We’ve helped businesses like yours achieve {{service}}. Would you like to learn more?
  5. Let our team of experts guide and support you in optimizing your {{service}} operations. Let’s talk about how we can help.
  6. Exhausted with the complexity of [[service]]? Our solution can simplify your processes and help you focus on what matters – your customers.
  7. Let’s get in touch to discuss how our service solution can improve your business efficiency and profitability.
  8. Our team understands the unique requirements and challenges of service-based businesses. We’ll help you achieve your goals.
  9. Our solution can help you differentiate your {{service}} offerings and provide your customers with a superior experience. Would you be interested in learning more?
  10. Are you ready to take your {{service}} business to the next level? Let’s discuss how our solution can help you achieve your vision.

CTAs to Check Interest

  1. Let’s talk! Get in touch with us to learn how we can help you succeed.
  2. Get your new secret weapon by visiting us online!
  3. Would you be interested in trying something different that can give you disruptive growth?
  4. Take our quick survey for personalized recommendations
  5. Get inspired! Follow us on social media for more inspiration.
  6. Is this your pain point?
  7. What are the top 2-3 outcomes you are hoping to achieve this year?
  8. Are you interested in forming a partnership with [MY COMPANY] and {{company name}}?

CTAs that Focus on Results

  1. Get measurable results with our solution.
  2. We have helped businesses like yours build an engine for a consistent flow of leads. Let’s schedule a call and discuss how we can help you.
  3. Our clients have seen a 50% increase in their revenue after using our product. If you are interested in achieving similar results feel free to contact us.
  4. Connect with our team of experts who can help you deliver the results you seek.
  5. Our team understands that you’re driven by results. The solution we offer can help you achieve your business goals.
  6. We deliver results, not just promises. Let’s get those results for you.
  7. Hundreds of businesses like yours have already benefited from our solution. Find out how we can help you succeed.
  8. We’re not just selling a product – we’re selling results. Let us show you how our solution can help you achieve the outcomes you want.
  9. As a client, we understand the importance of results. Therefore, we’ve developed a solution that can assist you in achieving your objectives.
  10. Ditch the traditional approach and adopt our new and different approach that delivers results.


So, let’s raise a toast to CTAs and the sales they bring! Cheers to booking more meetings and closing more deals with effective call-to-action.

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