B2B Demand Gen vs Lead Gen – What's the Difference?

Ok, a lot of people confuse this, but think of it this way:

• Demand Gen = Creating awareness and interest
• Lead Gen = Capturing that interest and converting it into contacts

So, if you run a podcast, post on LinkedIn, or promote an ebook – that's demand gen.

But when you ask someone to fill a form, download a whitepaper, or reply to a cold email – that's lead gen.

You need both.

One brings people to your door. The other opens it.