There’s no “one best” way — but here’s what’s worked for us and others in early-stage B2B:
- Start with cold outreach: It’s fast, controllable, and gives real feedback. Tools like Saleshandy or Apollo make it easy to scale.
- Use lead databases smartly: Don’t just dump contacts. Segment them by pain point and industry.
- Show up where your customers hang out: LinkedIn works great for B2B. Comment, post, DM — be useful, not salesy.
- Build 1 simple lead magnet: A checklist, audit template, or ROI calculator. It gets you inbound leads while you sleep.
- Referrals > anything: Ask every happy client to refer 1 person. Most don’t ask. You should.
Run 3–4 channels, double down on what brings replies + conversions. That’s how you find your best way.
