What is the best way to get leads and get new customers?

There's no "one best" way, but here's what's worked for us and others in early-stage B2B:

• Start with cold outreach: It's fast, controllable, and gives real feedback. Tools like Saleshandy or Apollo make it easy to scale.
• Use lead databases smartly: Don't just dump contacts. Segment them by pain point and industry.
• Show up where your customers hang out: LinkedIn works great for B2B. Comment, post, DM, be useful, not salesy.
• Build 1 simple lead magnet: A checklist, audit template, or ROI calculator. It gets you inbound leads while you sleep.
• Referrals > anything: Ask every happy client to refer 1 person. Most don't ask. You should.

Run 3–4 channels, double down on what brings replies + conversions. That's how you find _your_ best way.