Lead GenerationHow Altum Strategy Drove Lead Generation Success With Saleshandy
Altum Strategy is a dynamic, agile consulting firm with a diverse portfolio spanning manufacturing, technology, and venture capital, offering tailored advisory solutions to its clients.
Brian Antell
Communications and Marketing Manager, Altum Strategy
- 30%
- Open rates achieved
- Strong
- Click-through and reply rates
- Full
- Campaign performance tracking
The challenge
The Challenges Altum Strategy Faced Scaling Outreach With a Small Team
Altum Strategy wanted to reach a broader audience faster without losing quality, and to prove what was working.
Reaching more customers at volume. Altum wanted to send a large volume of cold emails to reach a broader audience in a shorter timeframe. But mass outreach can lack personalization and lower response rates, and managing that volume with a smaller team was a key challenge.
Tracking campaign performance. They also needed a way to evaluate and track outreach, analyzing metrics like open rates, click-through rates, response rates, and conversion rates.
The turning point
Why Altum Strategy Chose Saleshandy
Saleshandy gave Altum Strategy a quick, easy way to launch campaigns at volume and a single dashboard to track performance. Brian Antell praises its user-friendliness and efficiency in managing multiple sequences that target different service cohorts.
The solution
The Solution
Easy campaign launches backed by clear performance data.
Launch at volume, track everything
List synthesis and campaign execution. Altum curates their narrowed ICP lists and uploads them into Saleshandy, then runs compelling outreach campaigns that deliver strong outcomes.
Comprehensive dashboard insights. The dashboard shows who opened an email, who booked a meeting, and who clicked relevant links. Brian relies on it as the central hub, using its detailed insights to guide strategic decisions.
The results
The Results Altum Strategy Achieved With Saleshandy
Their carefully crafted campaigns delivered healthy engagement across the board.
- Up to 30% open rates achieved
- Strong click-through and reply rates
- Improved campaign performance tracking
Saleshandy gives consulting and lead gen teams everything they need to run outbound at scale: a quick, easy interface to launch campaigns and a comprehensive dashboard to track every metric, all in one place.
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