Lead Generation AgencyHow LeadRoad Booked 25 to 35 Meetings per Client in a Month With Saleshandy
LeadRoad is a B2B lead generation agency run by sibling co-founders Nikhil and Nikita. With seven years in cold emailing, they run tailored outreach for SaaS and service companies, built around a sharp focus on each client's Ideal Customer Profile.
Nikhil Tundurwar
Co-founder, LeadRoad
- 25-35
- Meetings per client, monthly
- 40-45%
- Email open rates
- 75,000
- Personalized emails monthly
The challenge
The Challenges LeadRoad Faced Scaling a Multi-Client Agency
LeadRoad had tried various outreach platforms, but most had dealbreakers for an agency juggling many clients.
Complex multi-client campaign management. Tools with limited functionality and clunky interfaces made it hard to run many client campaigns at once, eating into time for strategy and results.
Balancing growth and quality. As the client base grew, LeadRoad needed to scale operations without dropping their standard of personalized outreach.
Inadequate technical support. Previous tools came with subpar support, a real risk in time-sensitive cold email, where any delay in fixing an issue could hurt client results.
Limited mid-campaign customization. Their diverse client base needed deep customization, and earlier tools did not let them tailor campaigns or make edits mid-campaign.
“We're not just throwing in a first name and calling it a day. We're customizing everything from the subject line to the intro, making each email feel like it was written just for that person and their company.”
The turning point
Why LeadRoad Chose Saleshandy
LeadRoad wanted a solution that could ease client management and keep outreach quality high. Saleshandy gave them both in one platform.
The solution
The Solution
One platform to run every client campaign without losing quality.
Personalization and deliverability at agency scale
Deep personalization with variable merge tags. LeadRoad uses merge tags across the whole email, in the subject line, opening lines, and how they reference each prospect's company, digging into each client's ICP to craft emails that connect.
Balanced volume with email ramp-up. Built-in ramp-up increases email volume gradually instead of overwhelming inboxes, protecting deliverability and sender reputation so emails land in the inbox.
Unique variations with Spintax. With Spintax, LeadRoad creates multiple versions of each email, so every copy looks unique even when sent in bulk, reducing spam risk and improving deliverability.
One dashboard for every campaign. The intuitive dashboard gives a bird's-eye view of all client campaigns and lets the team make real-time adjustments while campaigns are running, something previous tools did not allow.
The results
The Results LeadRoad Achieved With Saleshandy
Their recent metrics show their success as an agency:
- 25 to 35 meetings booked per month, per client
- 40 to 45% open rates achieved
- 75,000 personalized emails sent monthly, with high deliverability
Saleshandy gives lead gen agencies everything they need to run outbound at scale: deep personalization, email ramp-up, Spintax, and an intuitive dashboard to manage every client campaign in one place.
Want to Be Our Next Success Story?
No credit card · 7-day free trial
More stories