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“First impression is the best impression.”
But being in the cold outreach space has taught me something different—“Every impression matters.”
Think about it:
- A great subject line? Your recipient is more likely to open your email.
- A personalized start? They’re impressed and willing to read further.
- A tailored offer? Now they’re actually considering what you have to say.
You get the idea, right? Every part of your email plays a role.
And yet, many cold emailers (even veterans) easily overlook the most crucial part—the ending.
How you end your cold email matters a lot more than you think!
If you don’t do it the right way and fumble at the end, all the efforts you spent to build up to that point fall apart.
In this blog, I will show you how you can end your emails in a way that your prospects are compelled to reply.
Dive in and check it out!
How to End a Cold Email – TOC
How to End a Cold Email For Maximum Conversations? (and Conversions)
Think of every cold email you’re sending as a story with the recipient as the main character.
Now, if you want to sell your story, you’ll need:
- A strong opening scene (the subject)
- The main character overcomes a challenge (the pain point)
- And a solid ending (the closing line).
While every story–email–is different, the best endings have some things in common.
In my experience, they include these 6 characteristics:
- Personalize the Closing Line
- Subtly Revisit the Pain Point
- Close with a Soft CTA
- Convey Empathy Before Signing Off
- Sign Off Warmly
- Keep the Email Signature Simple
1. Personalize the Closing Line
“Did you know that personalized subject lines can boost the open rate of your cold emails by 26%?“
Well, what’s true of the subject and opening line of your email is also true of the closing line.
While a personalized subject line gets your emails opened, a personalized closing will get you what you want the most: start a conversation that eventually leads to a booked meeting!
If you’re wondering how you can manage personalization on a large scale, you should definitely check out email personalization tools.
2. Subtly Revisit the Pain Point
The best cold emails I’ve read are the ones that have reaffirmed why I should care.
You can do this by bringing the pain point back into focus subtly yet effectively.
Here’s an example of what I am talking about:
Generic closing:
“Looking forward to your response.”
Pain-point-driven closing: “Since increasing email deliverability is a challenge, I’d love to share a quick strategy we use to boost inbox placement rates by 40%.”
See the difference?
The second one doesn’t just ask for a reply—it gives them a reason to respond.
3. Close with a Soft CTA
You should already know the important role Call-to-Actions (CTAs) play in your cold email.
Do you also know that they don’t have to be pushy or demanding to be effective?
If you didn’t, now you do!
Many cold emailers (even I am guilty of the same) assume that a CTA needs to be a hard sell, like: “Let’s book a call. Does 3 PM tomorrow work?”
But in reality, a soft CTA often works much better because it invites a response rather than forcing one.
Check these 👇
“Would it make sense to chat for a few minutes next week?”
“Happy to share more details if this is something worth exploring on your end.”
Think about it: Would you ever buy a product or a service just by looking at a sequence of cold emails?
Probably not, right?
That’s why the goal of your cold email isn’t to close a deal immediately—it’s to start a conversation.
And the best way to do that is with a soft CTA that feels natural and low-pressure.
4. Convey Empathy Before Signing Off
Empathy is critical to cold emails.
By ending your cold emails with empathy, you show that you genuinely care about your prospects and do not just see them as a source of revenue.
I also think that the best way to show empathy is to base it on research. For instance, you can say something like:
“I came across your post sharing an article about the challenges of internal business communication.
I’m of the same opinion as you and think that this is a huge challenge for growing teams.
This is what we are currently working on at (Company). We make sure the right people get the right information without overloading their inboxes.
In fact, teams using our solution have reported a 35% improvement in response times and a more engaged workforce.
Would it be worth exploring how this could help your team as well? Happy to share a few insights if you’re open to it.”
Trust me: the empathy backed by research + a personalized pitch makes for the ideal closing!
5. Sign Off Warmly
An email closing comprises four parts:
- The closing line
- The CTA
- The sign-off
- And the email signature.
Of these, the sign-off is where many fumble the most!
Even I at times get confused if I should go with the simple but effective “Regards” or use the old-reliable “Best Wishes”?
It’s a tough decision: you want to come across as professional but not too cold, and you want to keep it warm but not too casual.
In my opinion, you should use a closing that reflects your research and the recipient’s position.
6. Keep the Email Signature Simple
If you’re meeting someone for the very first time, you start with an introduction, don’t you?
Hey, I am so and so. It’s a pleasure to meet you… and the script continues.
However, if you take the same approach in your cold emails, your recipients will lose interest.
Why? — You have to keep things short and to the point in your emails and work on grabbing and retaining their attention.
Because of this, your email signature becomes even more important.
It becomes the only place you can tell your prospects who you are without distracting from the main message.
This is what I follow:
“Name, followed by Job Title
Company Name
Phone Number”
I’d also advise you not to add links to your website or social media profiles, as links in cold emails can sometimes trigger spam filters.
Examples of Good Cold Email Closing Lines
Having a formula for the perfect cold email is one thing, but re-inventing the perfect ending for every email?
That could be challenging.
Don’t worry, I’ve got just what you need: five examples of warm cold email endings to help you get the ball rolling.
Let’s check them out:
1. The Soft Pitch
“We’ve successfully developed high-ROI marketing strategies for clients operating in your industry and wanted to share a plan to help you do the same.
Please let me know if this is something you’d be interested in!
Looking forward to your response,
John.”
Here, the closing is inviting interest rather than a sale or even a meeting. If the recipient is interested, the meeting and the sale will definitely follow!
2. The Question
“Would you be interested in a quick conversation about how we can help you slash your shipping costs over the next year?
I’m happy to connect at your convenience to discuss this further.
Thank you for your time!
Jane.”
This closing is personalized, mentions the prospect’s pain point, and recounts the offer, all in one line!
3. The Empathetic Closing
“I know how challenging it is to increase marketing ROI in the age of AI.
Please let me know if you’d be interested in a quick conversation about how we can help you create a high-ROI marketing plan!
Have a great day!
John.”
In this case, the closing does two things.
First, it shows your prospects that you’ve also experienced a similar challenge.
Second, you can help them overcome this challenge.
4. The Offer
“We can help you develop customized content infrastructure and reduce the cost of doing business!
Please let me know if you’d like to get in touch to discuss this at your convenience.
Looking forward to hearing from you,
Jane.”
This closing line directly pitches a service with a definite aim. It also recounts the recipient’s pain point, and puts them in charge of leading the conversation.
5. The “P.S.” Closing
“I think we can help you develop a simple and secure solution to the challenges of internal communication in your organization. I can send across a detailed proposal in case you’d like to know more.
P.S.: I’ve included a calendar link in the email in case you’d like to talk about it over a call.
Regards,
John”
Here, the closing line uses the Post-Script section to supplement the CTA. It also puts the recipient in charge by letting them decide how they want to engage with you.
End Your Cold Emails Like a Pro!
If you want your cold emails to generate leads, smooth closing lines are as important as appealing opening lines.
Through our discussion, we’ve explored those elements that are common to the best cold email endings.
Ultimately, the main point is to personalize your cold email endings for each and every one of your prospects.
Now, I know what you’re thinking—It’s easy to personalize cold emails when you’re sending 1 or 2 emails, but what if you’re dealing with thousands of recipients?
How can you personalize your emails for them all?
Luckily, you don’t have to worry as there are several tools like Saleshandy that can help you personalize your cold emails, no matter how many of them you have to send.
In Saleshandy, you can use various personalization tags like merge tag, variable tag, and spintax to make your emails feel tailor-made for your prospect—even when you’re sending at scale.
Take the 7-day trial and test it out for yourself!
How to End a Cold Email: FAQs
1. What tone should I use to end my cold emails?
You should always go for a warm and empathetic tone to end your cold emails. The idea is to present your solution in the most amicable way without it feeling like a sales pitch.
2. What is a good closing line for a cold email?
There are multiple cold email frameworks you can use to end your emails. You should test various methods and find what works well for your offering and your target audience.
3. Is it okay to include more than one CTA in a cold email?
NO! Absolutely not… having more than one will confuse your prospect and reduce your chances of getting a response. Just include one that is simple and effective.
4. Can I use links in my cold email closing lines?
You should completely avoid using links in your cold email closing lines as email service providers (ESPs) consider this spammy behaviour. That said, once your prospect responds, you can send links or attachments as now it is a warm conversation.
