What Is a Good Open Rate for Cold Email Prospecting?

A "good" open rate depends on your industry and list quality - but here's a solid benchmark:

• Below 30% → Likely a deliverability or subject line issue
• 30–40% → Average
• 40–60% → Strong
• 60%+ → Excellent (usually means high personalization or warmed inboxes)

If your open rates are low:

• Test better subject lines
• Fix SPF, DKIM, DMARC settings
• Avoid spammy words and links
• Clean your list (no purchased/unverified emails)