Your emails should be personalized enough to feel relevant, not robotic.
Here’s the gist:
- You don’t need deep 1:1 personalization for every lead.
- But generic blasts won’t convert either.
Personalization that actually works:
- Mention something recent (e.g. “Saw you launched X…”)
- Address role-specific pain points (“Most SDR leaders I speak with…”)
- Reference ICP-level context (“Series A SaaS teams often struggle with…”)
What doesn’t work:
- Fluff like “I loved your blog” when it’s obvious you didn’t read it
- Overused intros like “I know you’re busy…”
Tip: Aim for scalable relevance
Segment your list → personalize per segment → add a quick insight or hook.
