Dhruv Patel Contents
If you rely on LinkedIn for finding leads, then Wiza can be a good addition to your stack.
That said, it’s highly expensive!
The annual email-only plan costs $990 per user.
Even with the monthly plan, you’ll end up paying $99 per user for just 500 monthly credits.
If you’re ready to pay, you still get hit with:
- Inaccurate Email Data
- Export Limits
- Unresponsive Customer Service
With all these drawbacks, I don’t blame you if you’re looking for more affordable Wiza alternatives!
In this blog, I’ll share a list of the top 10 Wiza alternatives and competitors I tried and tested.
They’re more cost-effective, reliable, and offer better customer support: check them out to see which one fits your needs the best!
Wiza Alternatives: TOC
TL;DR: 4 Best Wiza Alternatives and Competitors in 2026
- Saleshandy: Overall best Wiza alternative; you can use the Chrome extension to prospect while browsing on LinkedIn or the native database to build highly targeted lead lists. Plus, it gives you advanced built-in cold outreach capabilities.
- Lusha: A cost-efficient Wiza alternative that provides more monthly credits than Wiza. Also ideal if you want reliable data for European and North American regions.
- Apollo.io: If the US is your primary market and you need a database with intent-based filters and buying signals, Apollo could be your go-to Wiza alternative.
- ZoomInfo: ZoomInfo is an enterprise-grade alternative to Wiza, ideal if you’re looking for a prospecting and lead generation platform that supports both sales and marketing teams.
10 Best Wiza Competitors I Personally Tried & Tested
In my list, I’ve covered 10 tools: for each platform, I’ll explain how it’s better than Wiza and also share its standout features, pros & cons, and pricing plans.
Here’s my list:
1. Saleshandy
At the top of my list of Wiza Alternatives is Saleshandy – an AI-assisted cold email outreach platform with an in-built B2B database.
You can use Saleshandy to quickly find relevant prospects and reach out to them with personalized and targeted cold emails.
- Database Size: 700M+ Professional Contacts & 60M+ Company Profiles
- G2 Rating: 4.6/5 (700+ reviews)
- Compliance: SOC II and ISO 27701
Saleshandy is Best for:
Anyone looking for a global B2B database that works with LinkedIn, offers advanced outreach capabilities, and comes with flexible + budget-friendly pricing.
Why is Saleshandy the Best Wiza Alternative?
Unlike Wiza, which largely focuses on helping you find contacts available on LinkedIn, Saleshandy gives you accurate data for prospects not on LinkedIn as well.
So, you can easily find contact information of hard-to-find prospects who are outside LinkedIn’s scope.
Saleshandy also has an advantage over Wiza when it comes to pricing.
- Saleshandy’s plans start at $29 per month, or $24 per month with annual billing, and include 1,000 lead credits offered each month.
- Wiza’s monthly plans start at $49 and provide a lower number of combined phone and email credits.
Saleshandy’s credit usage is also straightforward:
- 1 email reveal = 1 credit
- 1 email + phone reveal = 7 credits
So, you can use your credits however you want – no restrictions!
You also get AI features like AI Lead Search:
Just enter a prompt like “Find SDRs in New York in the SaaS industry with 5+ years of experience,” and the AI will apply the filters and find the prospects for you!
Finally, Saleshandy is an all-in-one platform, unlike Wiza!
You can find prospects and reach out to them with highly personalized cold emails.
Pros of Saleshandy
- Real-time email verification and 98% accuracy for A-grade email accounts.
- No limit on how many contacts you can export.
- Your unused credits automatically roll over to the next month.
- Integration for popular CRM platforms like Salesforce, Pipedrive, and HubSpot.
- Saleshandy Connect Chrome extension helps you prospect on LinkedIn.
Cons of Saleshandy
- The free plan has only 5 credits/month.
What are Saleshandy’s Users Saying?
Saleshandy has highly positive reviews across G2, Capterra, and TrustPilot. Users like it for its extensive B2B database, affordable pricing, responsive customer service and high-quality data.
Here’s a review from G2:
“The new Lead Finder tool has a easy to use interface and wide coverage. Data including email, phone, and social accounts on almost all leads.”
Pricing (Billed Annually)
Unlike Wiza, all pricing plans from Saleshandy allow you to use credits to reveal both email addresses and phone numbers.
- Lead Starter: $24 per month (billed annually) includes 1,000 lead credits each month
- Lead Pro: $49 per month (billed annually) includes 2,500 lead credits each month
- Lead Scale: $99 per month (billed annually) includes 5,000 lead credits each month
- Lead Scale Plus (10K): $179 per month (billed annually) includes 10,000 lead credits each month
Check out the pricing page to find the plan that best suits your needs.
2. Lusha
If you’re looking for accurate contact information for prospects in the North American and European markets, Lusha could be your ideal Wiza alternative.
- Database Size: 155 Million+ Professional Contacts and Company Profiles
- G2 Ratings: 4.3/5 (1,500+ reviews)
- Compliance: GDPR, CCPA, and SOC-2
Lusha is Best for:
Accurate contact information for prospects in the North American and European regions.
Why Choose Lusha Over Wiza?
Lusha offers three things that Wiza doesn’t:
First, makes prospecting a breeze by helping you identify key decision-makers in your target companies.
Plus, you can filter companies by intent so that you reach the right prospects when they’re already looking for a product or service like yours!
Second, Lusha recommends AI-researched prospects based on your current ICP and existing clients to help you grow your business in similar segments.
Third, Lusha’s pricing plans are much more affordable compared to Wiza’s. So, you can save on prospecting while getting all the core functionalities you need for effective prospecting.
Pros of Lusha
- Integrates with leading CRM platforms like Salesforce, Salesloft, and Zoho.
- Automatically enriches your CRM database.
- Comes with a forever-free plan.
Cons of Lusha
- Very limited bulk prospecting capabilities.
- 1 mobile number costs 10 credits, which restricts the number of leads you can reveal.
- Advanced features like intent data are only available with more expensive plans.
What are the Users Saying?
Lusha has fairly positive reviews on G2, where users have said that Lusha is easy to use and offers accurate contact details of important decision-makers.
However, it also has highly negative reviews on Trustpilot, where users have complained about its pricing policies.
Here’s a review from Trustpilot:
“We’ve been trying really hard to resolve a disagreement on what we purchased from Lusha versus what they delivered. We raised issues within 30 days but they didn’t resolve them and then told us after we were passed the 30 day period so were not eligible for refund.”
Lusha Pricing Plans (Billed Annually)
- Pro: $22.45/month
- Premium: $52.45/month
- Scale: Custom pricing
3. Apollo.io
Next on my list of Wiza alternatives is Apollo.io: a B2B sales intelligence platform that lets you prospect, create sales pipelines, and automate multi-channel outreach.
- Database Size: 210M+ Professional Contacts
- G2 Ratings: 4.7/5 (8K+ reviews)
- Compliance: GDPR, ISO 27701, and SOC 2
Apollo.io is Best for:
Businesses looking for an all-in-one sales automation platform.
What Makes Apollo.io a Good Wiza Alternative?
Apollo has over 60+ prospecting and buyer intent filters, whereas Wiza has just around 20 filters.
Plus, you can easily search for prospects using text-based prompts like, “ Find companies that recently hired 10+ software developers.”
So, Apollo.io is the perfect Wiza alternative if you want to find prospects who show strong buyer intent and fit your ideal customer profile.
Pros of Apollo.io
- Offers intent data and buying signals for your prospects.
- Integrates with major CRM platforms (included in all pricing plans).
- Multi-channel outreach with AI-suggested steps.
Cons of Apollo.io
- Smaller database compared to Wiza and most other Wiza alternatives.
- Intent-based data and filters are only available with the more expensive plans.
What are Apollo.io’s Users Saying About it?
Apollo.io has positive reviews on both G2 and Capterra, where users say they like it saves them time by offering several features in one place.
However, I also came across several reviews that complained about Apollo’s customer service and steep learning curve.
Here’s a review from Capterra:
“This is the best all-in-one sales intelligence and productivity tool I’ve used in over a decade executing sales functions. There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels.”
Apollo.io Pricing Plans (Billed Annually)
- Basic: $49/month
- Professional: $79/month
- Organization: $119/month
Also read: Apollo.io Alternatives
4. ZoomInfo
ZoomInfo is an enterprise-grade Wiza alternative that makes my list as a sales intelligence and automation platform.
- Database Size: 260M+ Professional Contacts & 100M+ Company Profiles
- G2 Ratings: 4.5/5 (8K+ reviews)
- Compliance: ISO 27701 and SOC 2
ZoomInfo is Best for:
Enterprises that need a prospecting database backed by intent data along with dedicated tools for marketing, sales, and recruitment.
Why Choose ZoomInfo Over Wiza?
Unlike Wiza, ZoomInfo isn’t just a B2B database – it offers a complete solution for your sales, marketing, and recruitment needs.
You get detailed information about the company and the decision-maker you are targeting in your outreach.
One thing I like about ZoomInfo is that it offers intent data and buying signals that are pulled from newsletters, social initiatives, and web activities of the companies.
This helps you approach the right prospect at the right time with the right approach!
Pros of ZoomInfo
- Integrates with popular CRM platforms to enrich your existing prospect database.
- Helps you streamline sales and marketing operations through its all-in-one approach.
- AI-powered Copilot allows you to automate your prospecting and sales processes.
- A Chrome extension that helps you find contact details from websites like LinkedIn.
Cons of ZoomInfo
- Pricing plans are too expensive for startups, SMBs, and solopreneurs.
- Several users have voiced concerns about the company’s unethical pricing practices.
What are ZoomInfo’s Users Saying About it?
ZoomInfo has generally positive reviews on both G2 and Capterra. Users reported receiving accurate contact data from ZoomInfo, but noted that its UI occasionally glitches.
When it comes to Trustpilot, ZoomInfo has extremely negative reviews, where reviewers stated that it provided inaccurate data and gave poor customer support.
Here’s a review from G2:
“I like how leads and the contact Numbers on Zoominfo are accurate and mostly not fake compared to other Softwares B2B contact Data. It sometimes Glitches but I think Zoominfo team is working on that.”
ZoomInfo Pricing
ZoomInfo offers customized pricing plans depending on your requirements.
5. UpLead
If your target is SaaS and IT companies, then UpLead is the best alternative to Wiza.
- Database Size: 160M+ Professional Contacts & Company Profiles
- G2 Rating: 4.7/5 (700+ reviews)
- Compliance: GDPR and CCPA
UpLead is Best for:
SaaS enterprises that want a B2B database with the technographic data of their prospects.
Why is UpLead a Good Wiza Alternative?
Unlike Wiza, UpLead takes a much different approach to its B2B database.
Its database is small, with only 160 M+ professional contacts compared to Wiza’s 830 M+.
But what UpLead lacks in database size, it makes up for in accuracy: it claims to offer up to 95% accuracy on its contact data.
It also verifies email accounts in real-time, right before you reveal them.
But what makes UpLead stand out from other Wiza competitors is that it tracks 27 K+ technologies.
This means you can filter companies according to the tech stacks they use, so you can reach the companies that align with your products and services.
Pros of UpLead
- Offers intent data to help you approach the right prospect at the right time.
- Chrome extension you can use to reveal contact data while browsing on LinkedIn.
- An enrichment service that refreshes your existing lead database.
- Integrates with popular CRM platforms like Zoho, Salesforce, and Reply.
Cons of UpLead
- Advanced features, such as intent data, are only available with more expensive plans.
- The pricing plans might be too expensive for SMBs, solopreneurs, and startups.
- Your unused credits automatically expire at the end of the month.
What are UpLead’s Users Saying About it?
UpLead has positive reviews on both Trustpilot and G2 (however, it’s not listed on Capterra). Users say that they could successfully use it to connect with prospects through high-quality data.
However, I also saw a number of negative reviews, with users complaining about their credits automatically expiring and UpLead’s unethical payment practices.
Here’s a review from G2:
“UpLead stands out as a user-friendly and dependable sales intelligence platform, and I highly recommend it to anyone seeking high-quality data and excellent support. There is not a lot of data on smaller, newer companies with fewer than 10 EEs and under $5MM Revenues.”
UpLead’s Pricing Plans (Billed Annually)
- Essentials: $74/month
- Plus: $149/month
- Professional: Custom
6. Cognism
If you’re looking for a B2B database with accurate U.S and European contact information, especially phone numbers, Cognism might be the one for you.
- Database Size: 200M+ European Professional Contacts & Company Profiles
- G2 Rating: 4.6/5 (900+ reviews)
- Compliance: CCPR, GDPR, ISO 27701, and SOC2
Cognism is Best for:
Anyone who wants highly accurate direct dials of prospects in the European market.
Why Choose Cognism Over Wiza?
There are three reasons why Cognism could be your ideal Wiza alternative.
First, it offers something called Diamond Data – a database of 10 M+ phone numbers that Cognism claims to have verified through manual and automated processes.
Second, it gives you access to buying signals and intent data on companies.
So, instead of getting prospects that might align with your ICP, you can directly approach buyers who are in the market for your product or service.
Third, Cognism places a lot of emphasis on compliance.
It complies with SOC-2, CCPA, and GDPR, and also cross-references its data with Do-Not-Call lists across 13 countries.
Simply put, Cognism is the best Wiza alternative if you’re looking for phone numbers in the European B2B market.
Pros of Cognism
- Offers CSV and API enrichment to help you update your existing prospect list.
- Gives you AI-powered recommendations on what prospects to contact.
- An intuitive dashboard helps you track buying signals for key prospects.
- You can use Cognism’s Chrome extension to find leads through Sales Navigator.
Cons of Cognism
- Pricing plans might be too expensive for SMBs, solopreneurs, and startups.
- Cognism’s database is largely confined to Europe and North America.
What are Cognism’s Users Saying About it?
Cognism has positive reviews on G2 and Capterra, where users have reported positive experiences with its extensive database, customer support, and ease of use.
However, I also came across several reviews where users complained about its privacy practices.
What surprised me was that most of these reviews were from the past two months!
Here’s a review from G2:
“What I appreciate most about Cognism is how easy it is to use, even for new users. While Cognism is a powerful tool, there are occasional instances where not all contact information is available or fully up to date. This can require some additional research or cross-checking from other sources.”
Cognism’s Pricing Plans
Cognism does not have transparent pricing plans.
7. Snov.io
Snov.io makes my list of Wiza alternatives as an email finder and sales automation platform. Let me show you where it has the edge over Wiza.
- Database Size: Snov.io has not publicly disclosed the number of contacts it has, but sources indicate that it has approximately 200 million accurate email addresses.
- G2 Rating: 4.6/5 (400+ reviews)
- Compliance: GDPR
Snov.io is Best for:
Anyone looking for an email-only prospecting database with built-in cold outreach features.
What Makes Snov.io a Good Wiza Alternative?
Snov.io provides highly accurate email addresses for B2B prospects with an accuracy rate.
There are three ways you can find email addresses through Snov.io:
- Company Names
- Prospect Names
- Domain Names
So, if email outreach is a significant part of your lead generation strategy, Snov.io might be your ideal alternative to Wiza.
Another feature where Snov.io can go toe to toe with Wiza is LinkedIn prospecting:
Snov.io offers a dedicated LinkedIn Chrome extension you can use to extract your prospect’s email addresses straight from their LinkedIn profiles.
One thing I really like about Snov.io is its LinkedIn automation feature, which helps you add LinkedIn touchpoints to your sales strategy.
Pros of Snov.io
- An email finder Chrome extension you can use to extract email IDs from any website.
- It has an in-built CRM you can use to integrate prospecting, outreach, and post-sales operations.
- Comes with a forever-free plan.
Cons of Snov.io
- Doesn’t give you access to direct dials of prospects.
- The LinkedIn automation service is an add-on that costs $69/seat.
What are Snov.io’s Users Saying About it?
Snov.io has excellent reviews on both G2 and TrustPilot, where users say they found it easy to use for its lead generation and outreach.
Here’s a review on G2:
“Snov.io has been a game changer for my lead generation efforts. The platform is packed with powerful features, and the client service is top-notch.”
Snov.io’s Pricing Plans (Billed Annually)
- Starter: $30/month
- Pro: $75/month
- Managed Service: $3,999/month
8. Findymail
Findymail is a pure email finder tool.
If you want to quickly build a list of prospects along with their accurate email addresses, then Findymail can be just the Wiza alternative you need.
- Database Size: Findymail has not publicly disclosed its database size.
- G2 Ratings: 4.9/5 (50+ reviews)
- Compliance: GDPR
Findymail is Best for:
Anyone who wants to find verified email addresses and phone numbers for US-based prospects.
What Makes Findymail a Good Wiza Alternative?
Findymail is better than Wiza primarily because of the various options you can use to find email addresses and direct dials of your prospects:
You can use it directly on Google Sheets.
All you need is a Sheet with a list of prospects and company names, and Findymail will get their email addresses for you.
Plus, you can also find prospect contact information with just their LinkedIn URLs.
And you can export fully enriched leads in one click, or automatically save them to your CRM platform!
Pros of Findymail
- Doesn’t charge you credits if you get duplicate email addresses or phone numbers.
- Offers API-based enrichment with all plans.
- Integrates with leading CRM platforms like Salesforce, HubSpot, and Pipedrive.
- Your unused credits automatically roll over to the next month.
- Comes with a Chrome extension to find contact data on the go.
Cons of Findymail
- Doesn’t offer phone numbers for European prospects.
What are Findymail’s Users Saying About it?
While Findymail doesn’t have too many reviews on either Capterra or Trustpilot, it has fairly positive reviews on G2. Users have said that it’s easy to use and works very well with LinkedIn Sales Navigator.
Here’s a review from G2:
“The data is always fresh and verified on the spot. It is simple and to the point. I guess it could be slow when pulling data but it is also verifying on the spot so in reality it is fast.”
Findymail’s Pricing Plans (Billed Annually)
- Basic: $41/month
- Starter: $83/month
- Business: $208/month
9. ContactOut
ContactOut is a B2B data provider that offers highly specific search filters and email outreach automation.
- Database Size: 200M+ Email Accounts and 100 M+ Direct Dials
- G2 Ratings: 4.5/5 (100+ reviews)
- Compliance: GDPR and CCPA
ContactOut is Best for:
Recruitment and sales professionals who want highly targeted filters for prospecting.
Why Choose ContactOut Over Wiza?
ContactOut helps you create highly specific email lists with over 20 filters (slightly more than Wiza’s), including job titles, companies, technographics, and keywords.
It also specializes in collecting data for finance and technology sectors, making it ideal for SaaS and FinTech prospecting.
Additionally, unlike Wiza, ContactOut offers dedicated filters for sales and recruitment operations.
So, if you’re not happy with the occasional inaccuracies that creep into Wiza’s platform, ContactOut might be worth a shot.
Pros of ContactOut
- GDPR and CCPA-compliant B2B database.
- Offers API integration to help you integrate prospecting with your workflow.
- A Chrome extension that fetches email addresses of prospects straight from LinkedIn.
- You can use ContactOut to launch personalized email outreach campaigns.
- Integrates with major CRM platforms like Salesforce, HubSpot, and Bullhorn.
Cons of ContactOut
- The database is smaller compared to Wiza and several other Wiza alternatives.
- Offers very limited exports, even with the paid plans.
- API access is only available with the custom plan.
What are ContactOut’s Users Saying About it?
ContactOut has very limited reviews on Capterra, and it’s not even listed on TrustPilot.
However, it does have mostly positive reviews on G2, where users have said they like its email database but complained about the limited credits ContactOut offers.
Here’s a review from G2:
“ContactOut stands out for its accuracy in providing personal contact information for professionals. This tool saves a lot of time when recruiting or reaching out for business purposes. The limitation is that some profiles may not have contact details available.”
ContactOut’s Pricing Plans (Billed Annually)
ContactOut offers two separate types of plans: those that include US and UK contact data, and those that don’t.
Here, I’ve included the pricing for the plans that include US and UK data:
- Email: $49/month
- Email + Phone: $99/month
- Team/API: Custom pricing
10. Skrapp.io
The last tool on my list of Wiza alternatives is Skrapp.io, an email finder and verification tool that works well with LinkedIn.
- Database Size: 200M+ Professional Contacts and 20 M+ Company Profiles
- G2 Ratings: 4.1/5 (150+ reviews)
- Compliance: GDPR
Skrapp is Best for:
Anyone primarily using LinkedIn for prospecting.
What Makes Skrapp.io a Good Wiza Alternative?
In terms of functionalities, Skrapp.io is perhaps Wiza’s closest competitor.
It also focuses primarily on LinkedIn prospecting, allowing you to find and extract verified email addresses from LinkedIn and Sales Navigator.
However, unlike Wiza, Skrapp.io offers the lead enrichment feature you can use to find relevant details about your target companies.
It also verifies email addresses in real-time, so you never have to face the problem of invalid or inaccurate email addresses.
Plus, you can find contact information on Skrapp.io by name, company or domain, to connect with decision-makers.
Pros of Skrapp.io
- Offers extensive API capabilities that you can use to automate prospecting.
- Helps you verify email addresses in bulk through CSV files.
- Integrates with popular CRMs.
- Comes with a forever-free plan.
Cons of Skrapp.io
- Offers very limited credits, even with paid plans.
- API access is only available with the more expensive plan.
What are Skrapp.io’s Users Saying About it?
While Skrapp.io is not listed at all on either Capterra or Trustpilot, it does have pretty positive ratings on G2. Users say that it works very well with LinkedIn and is easy to use.
However, I did notice users reporting concerns with the quality of emails and the risk of being banned by LinkedIn due to Skrapp.io’s system.
Here’s a review from G2:
“Skrapp.io makes finding verified business emails incredibly simple and efficient. Sometimes, email verification isn’t 100% accurate — a few bounces still happen. Also, the monthly limits on credits can feel restrictive during large-scale campaigns.”
Skrapp.io’s Pricing Plans (Billed Annually)
- Professional: $37/month
- Enterprise: $74/month
Which Wiza Alternative Works Best for You?
I have covered the 10 best Wiza competitors of the many I tried and tested.
The best way to know which platform fits your needs is by testing them out for a few days.
But, if you’re still wondering which platform you should start, then I’d strongly suggest Saleshandy:
Here’s why:
- Large database (700 M+ professional contacts) that is not just LinkedIn-focused.
- Affordable and flexible pricing plans, unlike Wiza.
- Built-in features for bulk prospecting.
- Single platform got your prospecting and outreach needs.
Sign up for free and test the platform for yourself.
It might be the only tool you’ll test!
Wiza Alternatives: FAQs
1. What Limitations Does Wiza Have?
Wiza can get expensive quickly, and you’ll run into limits on how much you can export. The email data isn’t always accurate, and customer support can be slow to respond.
Additionally, it primarily takes contacts from LinkedIn and focuses on North America.
2. Is Wiza Worth the Cost?
If you rely a lot on LinkedIn and don’t mind spending close to $1,000 a year, Wiza could work. But if you want better accuracy, more features, or a lower price, there are better alternatives out there.
3. What Are The Best Wiza Alternatives?
Wiza’s top competitors include:
- Saleshandy: A global B2B database and outreach automation tool with flexible pricing and a LinkedIn Chrome extension.
- Lusha: A prospecting platform that specializes in European B2B data and comes with a forever-free plan.
- Apollo.io: A sales intelligence platform that helps you find leads from LinkedIn and launch multichannel outreach campaigns.
- Skrapp.io: A B2B lead database you can use to find accurate email addresses and prospect on LinkedIn.
