Dhruv Patel Contents
- 1 Woodpecker Pricing – TOC
- 2 TL;DR: Woodpecker Pricing at a Glance
- 3 How Much Does Woodpecker Cost Annually?
- 4 Woodpecker Pricing Plans Breakdown
- 5 Woodpecker Pricing Add-Ons or Hidden Costs
- 6 Is Woodpecker Worth the Price?
- 7 Woodpecker Pricing Compared to Competitors
- 8 Why Saleshandy Is a Better Alternative to Woodpecker
- 9 FAQs About Woodpecker Pricing
Woodpecker’s pricing might look simple at first glance.
But once you start using it, you quickly realize it’s not about how many emails you send, it’s about how many new prospects you contact each month.
And that changes everything.
Most cold email tools charge per user or per email sent.
Woodpecker charges based on “contacted prospects,” which means every new person you add to a campaign counts against your monthly limit.
So if you are running multiple campaigns or scaling your outreach, you could hit your limit fast.
And upgrading?
That’s where things get expensive.
Let me break down exactly what each Woodpecker plan costs, what you actually get, and whether it’s worth the investment.
Woodpecker Pricing – TOC
- TL;DR: Woodpecker Pricing at a Glance
- How Much Does Woodpecker Cost Annually?
- Woodpecker Pricing Plans Breakdown
- Woodpecker Pricing Add-Ons or Hidden Costs
- Is Woodpecker Worth the Price?
- Woodpecker Pricing Compared to Competitors
- Why Saleshandy Is a Better Alternative to Woodpecker
- FAQs About Woodpecker Pricing
TL;DR: Woodpecker Pricing at a Glance
1. Base Plans: $24 per month (Starter with 500 prospects) up to $6,666 per month (Max with unlimited prospects).
2. The Catch: Pricing is based on contacted prospects per month, not emails sent or team size.
3. What’s Free: Unlimited team members, unlimited email accounts, catch-all email verification, and email warm-up (slots depend on the plan).
4. What Costs Extra: LinkedIn automation at $29 per account per month, integrations at $20 per month, agency panel at $27 per client, and additional infrastructure add-ons.
5. Best For: Teams with predictable, consistent outreach that can accurately forecast monthly prospect volume.
6. Not Great For: Teams with fluctuating campaigns or those testing multiple audiences at once, as limits are reached quickly or unused capacity gets wasted.
7. Woodpecker Alternatives: Saleshandy at $25 per user with unlimited prospects, Instantly.ai at $30 per month with unlimited sending, and Lemlist at $55 per user with creative personalization.
Woodpecker offers strong deliverability features and automation, but the contacted prospect pricing model can make budgeting difficult.
Want to know how Woopecker is as a tool? Read a complete review here.
How Much Does Woodpecker Cost Annually?
Woodpecker.co uses a tier-based pricing system where your outreach is limited by how many new prospects you contact each month.
This is different from most tools.
You are not paying for team members or email volume.
You are paying for contacted prospects.
The good news? Unlimited team members and unlimited email accounts come with every plan.
The bad news? Once you hit your contact prospect limit, your campaigns stop sending to new people.
You either wait for next month or upgrade to a more expensive plan.
Here’s a quick look at what each plan includes:
| Plan Name | Contacted Prospects | Annual Monthly Price | Ideal For | Key Features |
|---|---|---|---|---|
| Trial (Free) | 50 prospects | $0 | Testing the platform | • 7-day full access • Email verification • All features unlocked |
| Starter | 500 prospects/mo | $24/mo annually | Solo users or small tests | • Unlimited emails • 2 mailbox warm-ups • Free catch-all verification • Unlimited team members |
| Growth | 10,000 - 80,000 prospects/mo | $126/mo annually | Growing sales teams | • 120,000 emails/mo • 20 free warm-ups • A/B testing • AI interest detection |
| Scale | 100,000 - 1M prospects/mo | $903/mo annually | Agencies & large teams | • 1.2M emails/mo • 135 free warm-ups • Customer success support • Bulk actions |
| Max | Unlimited | $6,666/mo annually | Enterprises only | • Everything unlimited • Dedicated account manager • Priority support |
Woodpecker Pricing Plans Breakdown
Let’s go through each plan in detail so you know exactly what you’re getting.
1. Free Trial
Woodpecker gives you 7 days to test everything for free. No credit card required.
You get 50 contacted prospects to work with, which is enough to set up a real campaign and see how the tool works.
I actually like this approach because you are not stuck with demo data.
You can contact real prospects during your trial.
Features Provided:
- Contact 50 prospects
- Connect unlimited email accounts
- Complete feature access, including verification and inbox management
- Condition-based campaigns and an AI email writer
- All deliverability features, like adaptive sending
Limitations:
- Only 50 prospects total
- 7-day time limit (though you can request an extension)
- 600 total emails for the trial period
- Have to take multiple add-ons, which increases the cost.
Who Should Choose This Plan?
This trial works best if you want to understand how Woodpecker functions before committing to a paid plan.
You can launch a real campaign and explore the automation features, but with only 50 prospects, it is better treated as a feature walkthrough rather than a meaningful outreach test.
2. Starter Plan
At $24/mo (billed annually) or $35/mo (billed monthly), this is Woodpecker’s cheapest paid option.
You get 500 contacted prospects per month, which sounds like a lot until you realise how quickly you’ll use them up.
If you’re running 2-3 campaigns with different target audiences, you could hit that limit in a couple of weeks.
Features Provided:
- 500 new prospects per month
- Warm-up for 2 mailboxes
- Unlimited email sending (up to 6,000 emails/month)
- Free catch-all email verification
- 2,000 stored prospects in your database, and you need to upgrade your plan to increase prospects
- Unlimited team members
- Unlimited email accounts
- Basic deliverability features
Limitations:
- 500 contacted prospects fill up fast
- Only 2 warm-up slots (not enough if you’re rotating multiple inboxes)
- No customer success support
- Database limited to 2,000 stored prospects
Who Should Choose This Plan?
This plan works well for solopreneurs running small-scale outreach, such as contacting 100–150 new prospects per week.
Most sales teams outgrow it within a month or two. If cold email is a core channel, upgrading to the Growth plan becomes necessary fairly quickly.
3. Pro Plans
This is where Woodpecker gets interesting.
The Pro tier, which they call “Growth“, is their most popular option.
It starts at $126/mo (annual billing) for 10,000 contacted prospects and scales up to 80,000 prospects.
Here’s the thing:
All Pro plans have the same features.
The only difference is how many prospects you can contact each month.
Let me show you the breakdown:
| Plan Tier | Monthly Cost (Annual Billing) | Contacted Prospects/Month | Emails/Month | Free Warm-ups |
|---|---|---|---|---|
| Growth (10k) | $126 | 10,000 | 120,000 | 20 |
| Growth (15k) | $188 | 15,000 | 120,000 | 20 |
| Growth (20k) | Custom | 20,000 | 120,000 | 20 |
| Growth (25k) | Custom | 25,000 | 120,000 | 20 |
| Growth (30k) | Custom | 30,000 | 120,000 | 20 |
| Growth (40k) | Custom | 40,000 | 120,000 | 20 |
| Growth (60k) | Custom | 60,000 | 120,000 | 20 |
| Growth (80k) | Custom | 80,000 | 120,000 | 20 |
Features Provided:
- 10,000 to 80,000 contacted prospects (depending on your tier)
- 20 free mailbox warm-ups
- 120,000 emails per month
- 40,000 stored prospects
- A/B testing with 5 variations
- AI interest level detection
- Inbox rotation
- 100 free Lead Finder credits monthly
- Advanced deliverability features
Limitations:
- LinkedIn automation costs extra ($29/mo per account)
- Storage caps at 40,000 prospects
- Pricing isn’t transparent for higher tiers; you need to contact sales
- Jumping to the Scale plan (100k prospects) costs $903/mo
- No dedicated account manager
Who Should Choose These Plans?
These plans are a good fit for teams running consistent outreach with a small sales setup.
The base tier, priced at $126 per month for 10,000 prospects, gives enough room to scale without constantly worrying about hitting weekly limits.
But here’s the catch:
Pricing for anything above 15k prospects isn’t listed on their website.
You have to contact sales, which usually means custom quotes.
4. Scale Plan
At $903/mo (annual) or $1,354/mo (monthly), the Scale plan is for agencies and large sales teams doing serious volume.
You start at 100,000 contacted prospects and can go up to 1 million per month.
This plan also adds customer success support, which you don’t get on Growth.
Scale Plan Sub-Tiers:
| Plan Tier | Monthly Cost (Annual Billing) | Contacted Prospects/Month | Emails/Month | Free Warm-ups |
|---|---|---|---|---|
| Scale (100k) | $903 | 100,000 | 1,200,000 | 135 |
| Scale (120k) | Custom | 120,000 | 1,200,000 | 135 |
| Scale (150k) | Custom | 150,000 | 1,200,000 | 135 |
| Scale (200k) | Custom | 200,000 | 1,200,000 | 135 |
| Scale (250k) | Custom | 250,000 | 1,200,000 | 135 |
| Scale (300k) | Custom | 300,000 | 1,200,000 | 135 |
| Scale (400k) | Custom | 400,000 | 1,200,000 | 135 |
| Scale (600k) | Custom | 600,000 | 1,200,000 | 135 |
| Scale (800k) | Custom | 800,000 | 1,200,000 | 135 |
| Scale (1M) | Custom | 1,000,000 | 1,200,000 | 135 |
Features Provided:
- 100k to 1M contacted prospects monthly
- 135 free warm-up slots
- 1.2 million emails per month
- 400,000 stored prospects
- Customer success support
- All Growth features
- Priority support
- Bulk campaign management
Limitations:
- Still no LinkedIn automation included
- Pricing above 100k isn’t transparent
- No dedicated account manager (you need Max for that)
- No rollover if you don’t use all your prospects
- Jumping to Max costs $6,666/mo
Who Should Choose This Plan?
This plan is best suited for agencies managing multiple clients or companies with large SDR teams.
At $903 per month, it is a significant investment. However, if outreach consistently exceeds 100,000 prospects each month, the per-contact cost starts to make sense. Pricing discussions are usually necessary when scaling beyond that limit.
5. Custom Ultra Plan
Woodpecker calls this the “Max” plan on their current site. It’s their unlimited tier.
At $6,666/mo (annual) or $9,999/mo (monthly), you get unlimited everything.
Features Provided:
- Unlimited contacted prospects
- Unlimited email sending
- Unlimited stored prospects
- Unlimited warm-ups
- Dedicated account manager
- Top-priority support
- Custom implementation help
Who Should Choose This Plan?
This plan is designed for large enterprises or high-volume agencies with extensive outreach operations.
If outreach volume does not consistently exceed one million contacted prospects per month, this plan is likely more than what is needed and may not be cost-effective.
Woodpecker Pricing Add-Ons or Hidden Costs
Here’s where Woodpecker’s pricing gets tricky.
The base plan costs look reasonable. But once you add in the extras you actually need, costs climb fast.
- LinkedIn Automation Add-on
- Agency Panel
- White-Label Reporting
- Infrastructure Add-Ons
- Lead Finder Credits
- Integrations
1. LinkedIn Automation Add-on
If you want to combine LinkedIn outreach with your email campaigns, it’s $29/month per LinkedIn account.
This isn’t included in any plan, even the $6,666/month Max plan.
What You Get:
- Automated LinkedIn connection requests
- LinkedIn messages
- Profile visits
- Integration with email sequences
Key Points:
- $29 per LinkedIn account (not per user)
- Works with any paid plan
- Each team member needs their own slot if using multiple accounts
- You can switch which LinkedIn account is connected up to 3 times per month
Example Cost:
Let’s say you’re on the Growth plan ($126/mo) and want to add LinkedIn automation for 3 team members.
That’s an extra $87/month, bringing your total to $213/month, a 69% increase.
2. Agency Panel
If you are managing multiple clients, you need the agency panel add-on.
It’s $27/month per active client.
What You Get:
- Separate database for each client
- Bulk campaign actions
- Global blacklist
- Unified dashboard for all clients
- Client view-only access
- Centralized billing
For an agency with 10 active clients, that’s an extra $270/month on top of your base plan.
3. White-Label Reporting
Want to show clients reports with your branding instead of Woodpecker’s?
That’s $5/month per active client.
For the same 10-client agency, add another $50/month.
4. Infrastructure Add-Ons
Woodpecker also sells email infrastructure:
Additional Warm-ups:
$5/mo per inbox (if you need more than your plan includes)
Email Addresses:
- Google/Microsoft: $6/mo per address
- Maildoso/Infraforge: $4/mo per address
- Includes SPF, DKIM, and DNS configuration
Domains:
- New domains: $1/mo per domain (annual billing)
- Connect your domain: $1/mo per domain (annual billing)
Dedicated Servers:
$59/mo per server (for better deliverability)
5. Lead Finder Credits
You get 100 free Lead Finder credits per month with any plan.
If you need more, packages start at $27/mo for 500 credits.
Available packages: 500, 1k, 2k, 4k, 10k, 15k, 20k, 25k, 30k, 50k credits.
6. Integrations
Want to connect Woodpecker to your CRM or use their API?
That’s $20/month extra.
This unlocks:
- API access
- Webhooks
- MCP Server
- HubSpot sync
- Pipedrive sync
- Clay, Persana, Calendly, Zapier, Google Sheets
I find it frustrating that basic CRM integrations cost extra when most tools include them.
Is Woodpecker Worth the Price?
After looking at all the costs, here’s my honest take.
Pros✅:
- Free Email Verification: The catch-all verification is genuinely valuable and saves you from paying for a separate tool.
- Unlimited Team Members: No per-seat pricing means you can add people without worrying about costs.
- Unlimited Email Accounts: You can connect as many inboxes as you need for inbox rotation.
- Strong Deliverability: The warm-up features and deliverability tools are solid.
- Advanced Automation: Condition-based campaigns and A/B testing are more sophisticated than most competitors.
Cons❌:
- Contacted Prospect Limits Are Restrictive: If you run multiple campaigns or test different audiences, you burn through limits fast.
- Expensive Scaling: Going from Starter to Growth is a 5x jump. Growth to Scale is another 7x jump.
- Add-Ons Add Up: LinkedIn ($29/mo), integrations ($20/mo), agency panel ($27/client/mo) costs stack quickly.
- No Rollover: Unused contacted prospects don’t carry over to next month.
- Unpredictable Budgeting: Since the same prospect in 5 campaigns counts as 5 contacted prospects, it’s hard to forecast costs.
My Verdict
Woodpecker is a good fit when outreach volume is predictable and monthly prospect usage can be estimated with confidence.
For most teams, outreach volume changes often. In those cases, the contacted prospect pricing model can lead to unused limits or frequent caps, making it harder to manage costs without strict campaign discipline.
Woodpecker Pricing Compared to Competitors
Let me compare Woodpecker to a few alternatives.
1. Woodpecker vs Saleshandy
Saleshandy uses simple per-user pricing at $25/user/month.
No contact prospect limits. No complicated tiers.
What you get with Saleshandy:
- Unlimited email sending
- Unlimited warm-up
- No recipient caps
- LinkedIn Lead Finder included
- AI writing features
- Clearer pricing
If you hate worrying about contacting prospect limits, Saleshandy is easier to budget.
Read the complete review of Saleshandy here.
2. Woodpecker vs Instantly.ai
Instantly.ai starts at $30/mo and focuses on pure volume.
No contact prospect restrictions, just send.
What you get with Instantly.ai:
- Unlimited sending
- Simple pricing
- Built-in verification and warm-up
- Less sophisticated automation than Woodpecker
If you need volume over advanced features, Instantly is cheaper.
Want to know more about the tool? Read a full review of Instantly here.
3. Woodpecker vs Lemlist
Lemlist is $55/mo per user, more expensive than Woodpecker’s Starter plan.
But it has no contact prospect limits and focuses on creative personalization.
What you get with Lemlist:
- No contacted prospect caps
- Visual personalization (custom images, videos)
- Per-user pricing
- Strong multichannel features
If personalization matters more than deliverability, Lemlist might be better.
Do you want to understand the platform? Check this review on Lemlist to have complete clarity.
Why Saleshandy Is a Better Alternative to Woodpecker
If you want to scale outreach without contacting prospect headaches, Saleshandy makes more sense.
Here’s why:
- No Contact Prospect Caps: Pay per user, send to as many prospects as you need.
- Transparent Pricing: Four simple plans. No hidden tiers or custom quotes.
- LinkedIn Lead Finder Included: No extra $29/mo per account.
- Better Warm-up: Unlimited warm-up included without restrictions.
- Easier Scaling: Add users as you grow without jumping pricing tiers.
Saleshandy is built for teams that need predictable costs and room to grow.
FAQs About Woodpecker Pricing
1. Is there a free plan?
Woodpecker has a 7-day free trial with 50 contacted prospects. No permanent free plan, but you can request a trial extension.
2. Do unused contacted prospects roll over?
No. Your limit resets every month. If you don’t use all your contacted prospects, they’re gone.
3. Does Woodpecker charge per user?
No. Pricing is based on contacted prospects, not users. You get unlimited team members on every plan.
4. Does Woodpecker limit mailbox warmup?
Yes. Starter gets 2 warm-ups, Growth gets 20, Scale gets 135, and Max gets unlimited.
5. Can email verification be unlimited?
Yes. Woodpecker includes unlimited catch-all email verification for free on all plans. This is actually a great feature.
6. Which plan is best for scaling cold email teams?
The Growth plan ($126/mo for 10k prospects) is the sweet spot for most teams. But if you consistently need more than 80k prospects/month, you’ll have to jump to Scale at $903/mo.
