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Woodpecker.co Review: Is This Cold Emailing Tool Worth Your Money?

19 min read
743 reads

Searching for the best cold emailing tool can be quite confusing with all the available options. I see you are interested in learning about Woodpecker and having a genuine Woodpecker review.

I’ll help you out here. 

Don’t worry. I did my research, Used the tool myself, and did enough cross-checking before writing this in-depth review for Woodpecker to give you the best possible answers to your questions.

The main question is, “Is Woodpecker worth the time and effort?”

Let’s unravel it together in this Woodpecker review blog!

Woodpecker Review: Table of Contents

The Ultimate Cold Email Software Comparison 

ComparisonWoodpeckerSaleshandyLemlistWinner
Comparison Email Clients Woodpecker
Charged $27 per client
Saleshandy
Unlimited clients from the base plan
Lemlist
Need Hyper Growth plan per client
Winner
Saleshandy
Comparison G2 User Ratings Woodpecker 4.1/5 ⭐ (55 reviews) Saleshandy 4.6/5 ⭐ (590+ reviews)Lemlist 4.4/5 ⭐ (240+ reviews)Winner Saleshandy
Comparison UI/UX Woodpecker Not Easy, Lags Prompts Saleshandy Super Easy, Clean, Prompt Lemlist Good, CleanWinner Saleshandy
Comparison Personalization Woodpecker Saleshandy
Lemlist
Winner Saleshandy
Comparison Deliverability Tool Woodpecker Bounce Shield (in all plans) Saleshandy TrulyInbox (In all pricing plans) Lemlist Lemwarm (Not included in the basic plan)Winner Saleshandy
Comparison
Sender Rotation
Woodpecker For all pricing plans Saleshandy For all pricing plans Lemlist Not included in the starter plan.Winner
Saleshandy
Comparison
Customer Support
Woodpecker Average Saleshandy Best Lemlist GoodWinner
Saleshandy
Comparison
Free Trial
Woodpecker
7 Days
Saleshandy
7 Days
Lemlist
14 Days
Winner
Lemlist

Woodpecker Review – Top Features  

People looking for Woodpecker reviews will surely want to know about this section the most. 

Okay, we will start with Woodpecker’s most famous and key features. 

One thing that caught my attention was that many of Woodpecker’s features are integrations or add-ons. And, they have a tone of options when it comes to integrations. 

You can check their limits and pricing according to your plan on their website. Though some things are not clearly mentioned, you can always ask their team!

Let’s dive straight into the details of Woodpecker’s top features now. 

Woodpecker divides their plans into 2 categories, namely,

Woodpecker plans
  1. Cold Email
  2. Agency

Although the majority of features in both streams are the same, the agency plan offers additional helpful features. 

Their cold emailing plans start from $20/Month, and the agency plans start from $33/Month.

Both the categories provide a 7-day free trial, too! 

We will maintain their flow and discuss the features provided for each key feature in both categories.

1. A/B Testing

One of the most important features needed from a cold emailing tool is its ability to personalize content to make it human-like and save it from spam filters. 

While collecting Woodpecker reviews, I got to know about their A/B testing or variants testing is a feature that helps in creating multiple variants of an email copy. 

Woodpecker A/B testing

This feature is very helpful and solves the issue of your emails being generic. It is available in both cold email and agency plans.

Also, you can then see (using analytics) which variants performed the best and study user behavior. 

Note that you can test up to 5 variants with this feature.

P.S. Saleshandy allows up to 26 variants.

2. Email Warm Up

Woodpecker has an in-built email warm-up feature that will slowly warm up your domains (yes, multiple domains at a time). 

This means that while you are using Forexample@gmail.com, your other domains, like Forexample1@gmail.in and Forexample2@gmail.co, can be warmed up simultaneously. Very useful!

This feature is very valuable, as warming up your domain before you start sending bulk emails is crucial to saving your domain’s sender reputation. That is the main concern when sending cold emails. 

This feature is available in both cold email and agency plans. 

3. Email Verification

While warming up emails is important, we cannot forget to verify your email list. For that purpose, Woodpecker has an in-built feature. 

A clean and verified email list reduces your risk of being marked as spam, which is the main evil in cold emailing!

Woodpecker email verification tool

Woodpecker has partnered with Bouncer for email verification purposes, and their verification process is pretty smooth, too!

4. Condition-Based Campaigns

All cold email tools have Campaign as the main feature, but Woodpecker does things differently here. 

condition based email campaigns

In Woodpecker, you can set conditions for your campaigns, and it will be automatic unless you opt-out. 

Condition based email campaigns

Users can choose from options like,

~Has opened an email, 

~Has clicked on a link,

~Has a snippet,

And also pair it with additional quantitative conditions like it should be 

~Opened at least once,

~Or more than once.

These emails will be sent in a time frame you have customized. You can choose the number of days you want to keep between the first and the follow-up email. 

This is a 1-time per campaign setup, and after you have created the complete flow, this flow automation will go on unless you opt out.

Also Read: Saleshandy Review & Tutorial: How To Generate Leads in 2024? 

5. Centralized Inbox

If you are managing many clients, maintaining multiple inboxes becomes a very cluttered task for you.

A centralized inbox can solve this problem!

Centralized inbox woodpecker

For agencies managing many clients, this issue becomes even bigger. However, with a centralized inbox feature, you can manage replies and check all the responses from one place.

Woodpecker’s centralized inbox is a handy feature as it categorizes your responses based on the content of the email.  Incoming messages are automatically organized into folders such as ‘interested’, ‘auto-replied’ or ‘bounced’. ‘Out-of-office’ messages are also automatically sent to their own folder.

This feature also shows stats like how many responded, auto-replied, bounced, blacklisted, and opted out on the side panel to keep track of these numbers.

All in all, it is a very balanced and well-equipped feature from Woodpecker.

6. Campaign Analytics

Although Woodpecker has an amazing analytics feature, One thing I found common in Woodpecker reviews is that they could improve their campaign analytics feature. 

Let’s see what they currently offer.

Woodpecker statistics feature

Currently, Woodpecker provides data points like

  • Built-in AI interest level detection
  • Sorting replies by interest level
  • Open rates
  • Click rates
  • Reply rates
  • Soft bounce rates
  • Hard bounce rates
  • Opt-out rates

But usually, it takes more than these data points or even visual charts and graphs to analyze and predict user behavior when in big numbers. Tools like Saleshandy provide advanced analytics to fulfill that requirement.

In case you are just starting, or you can install UTM links in your page and use Google Analytics instead, you don’t have to worry about this lag. Basic needs are very well taken care of here.

Apart from that, Woodpecker provides live deliverability tracking and a recently launched AI video generator.

Is Woodpecker Worth Your Money?

Buying a business tool is a long-term investment, as you spend money and time training your team to use it.

There are better tools available at a lower price with better features. 

Pros and Cons

Whether something is worth it or not can be easily understood by weighing the pluses and minuses of that tool. 

That is exactly what we will be doing next!

This small table quickly highlights where Woodpecker excels and falls short. 

Woodpecker pros and cons

All the information here is either personally experienced or collected from Woodpecker reviews in the public domain.

What Do Users Have to Say About Woodpecker.co? 

We can check Woodpecker reviews to understand in depth how the long-term users feel about the tool.

Let’s start the chain of woodpecker reviews. 

Review 1

Woodpecker review

Woodpecker Reviews Good Points:

Users found Woodpecker.co very good for bulk emailing, and the email warm functionality also worked smoothly for them.

Woodpecker Reviews Bad Points:

Users faced issues with customer service when they needed the help. A lack of customer support bandwidth was also observed. 

Review 2

woodpecker review

Woodpecker Reviews Good Points:

Users liked the deliverability numbers and the centralized inbox system.

Woodpecker Reviews Bad Points:

Users experienced that email warmup, which is an in-built feature from Woodpecker.co, but it didn’t quit working for them. 

A large chunk of their email domains were still going to the spam folder even after following the warm-up procedure. That is concerning, as protection from spam filters is highly expected from cold emailing tools. 

Review 3

woodpecker review

Woodpecker Reviews Good Points:

Users like the cold emailing plan from the Woodpecker software. 

Woodpecker Reviews Bad Points:

Users’ experienced customer support team treated them differently as they were not regular customers but new users. 

Apart from this, some customers have also complained about refund issues even after canceling their plans. 

They also mentioned issues like emails not delivering and time zone confusion while scheduling the emails. 

I also had to wait a long time (they say it takes up to 3 hours) to get some replies from their support agents. 

Also Read: Lemlist vs Woodpecker: Which Is the Best Cold Email Tool in 2024?

Woodpecker’s Pricing Plan’s Breakdown 

A major feedback from the current users of Woodpecker software is regarding their pricing. So, updating Woodpecker pricing in this review blog is mandatory. 

woodpecker pricing

Woodpecker pricing for a cold email plan

Apart from details mentioned in the image above, Woodpecker cold emailing pricing plans include,

  • Inbox Rotation
  • Centralized Inbox
  • Deliverability
  • Sending Volume
  • Customizable sending intervals
  • Send in the prospect’s timezone
  • Spam words and links checker
  • Condition-based campaigns
  • Organize campaigns in folders
  • A/B tests
  • ‘Out of office’ inbox auto
  • AI email writer
  • GDPR compliant
  • Live chat and email support

Woodpecker pricing for an Agency plan

Apart from details mentioned in the image above, Woodpecker agency pricing plans include (everything in the cold emailing plan is also included here)

  • Active clients, each for $27/Month
  • All client stats in one panel
  • Agency outreach calendar
  • Global blacklist for all clients
  • Client connects mailboxes without sharing passwords
  • View-only access for clients
  • Automated audits for client domains
  • Centralized billing for all clients
  • Email-LinkedIn-call combined sequences
  • Manual tasks (Calls, SMS, LinkedIn)
  • 1-on-1 onboarding

Woodpecker pricing also includes a custom plan that is available for specific requirements. 

Choose the Best Alternative to Woodpecker – Saleshandy 

Trust me when I say this: Saleshandy is the best cost-effective, feature-rich, all-in-one cold emailing tool you can find!”

Don’t wanna trust me? I’ll prove it to you. A tool is only as good as the functionality of its features. 

So, we will discuss Saleshandy features in this section. 

Unlimited Clients

Saleshandy – This feature is so important for agencies as managing different client accounts can easily become hectic. 

Also, tools like Woodpecker charges $27 extra for every new client and can easily become cost-heavy. 

Saleshandy, on the other hand, provides unlimited clients without paying any extra bucks!

This is a big money saver for agencies that work with many small clients and don’t want to spend that much. 

Woodpecker – Charges extra for each additional client.

White Label

Saleshandy – B2B businesses crave a unique identity in front of their clients. Building brands and having loyal customers is very difficult in the B2B industry. 

Features like white labeling, where you can use your brand’s logo while interacting with your clients, can give you special recognition. 

Saleshandy white label

Saleshandy offer’s this feature to agencies to create unique domains, brand logo and favicon and have a cohesive brand experience for their clients on their page. 

You can upload the logo in 3 different places.

  1. Login Screen Logo: Displayed when users log in.
  2. Platform Icon Logo: Seen throughout the platform.
  3. Favicon: Shown in the browser tab.

Currently, this feature is available for the Outreach scale and above plans. 

Woodpecker – They only offer white label for agency users, costing $300/Month. This feature is still in the beta version.

Unlimited Email Accounts

Saleshandy – Saving your email domain’s reputation is the best thing a cold emailing tool can do for you. 

There are many ways to do that, including using multiple domains and sending from different email accounts. 

With Saleshandy, you can do it very easily as we provide this feature in unlimited capacity from the base plan. Yes, it’s that important!

Woodpecker – They also offer unlimited clients. However, they limit the number of prospects you can reach out in a day.

Unlimited Team Members

Saleshandy – Here is one more feature from Saleshandy that helps agencies manage their clients seamlessly. 

So, if you are an agency, you have to send bulk emails in a day. In this case, you will need to have a team to manage different campaigns.

I heard you! Saleshandy allows you to add unlimited team members and manage their access based on their role in each campaign/agency.

Woodpecker – They also offer this feature. But this is only useful when you are managing multiple clients, and Woodpecker currently doesn’t allow you to add unlimited clients for free.

Personalization

Saleshandy – They have a wide variety of personalization features. Let’s have a look at them!

Text Personalization

Merge Tags

Saleshandy uses “Merge Tags” to personalize your email copies. 

Saleshandy merge tags

You can do an “N” number of things using these tags as you can also create your custom tag. So, it’s really your imagination that can stop you with this feature in your hand.

Spintax

Here is another feature called “Spintax.” 

Saleshandy spintax

What spintax does is it shares different variations of a standard message to your prospect. This way, prospects could receive different variations of your main message without you creating a new version of the email.

Video/Image Personalization

Want to take your basic emails to an advanced level?

Saleshandy has partnered with Pitchlane to provide you with AI-empowered, personalized videos. 

You can use those videos to make your emails a notch higher in creativity and increase user engagement. 

Other Personalization Features

Other than that, Saleshandy also offers A/Z testing (test up to 26 variations), Email personalization scores, Custom images, and many more. 

Woodpecker – They also have personalization features but are not as advanced as Saleshandy.

Analytics & Advanced Reports

Saleshandy – Analytics and reports are crucial in planning your future. Saleshandy equipped their clients with advanced analytics and reports regarding their campaigns and Team performances. 

saleshandy advanced analytics

The reports are visually very easy to understand and even present to your teams if needed. You have the option to filter the reports according to prospects, by teams, and by time (starting from daily, weekly, monthly, quarterly, to even yearly). 

Saleshandy also provides 1:1 email insights to check who exactly opened your emails and many more things. 

When it comes to email tracking, User can do,

  • Easy tracking for your Gmail accounts,
  • Track multiple mailboxes from one account,
  • Get a real-time desktop notification,
  • Unique open & click counts,
  • History of all your prospect’s activity & more. 

You can download the Chrome extension of Saleshandy’s email tracker for live updates!

Woodpecker – Currently, their analytics fulfills basic needs.

Email Automation

Saleshandy – Uff, too many technicalities, right? Who is going to do all of this? A machine!

Yes, you do not have to do it manually with Saleshandy. We understand that using cold emailing as a main strategy for finding prospects and generating leads can become tiring very quickly due to all the safety requirements. 

But with Saleshandy’s email automation feature, you just have to do it once. Yes, that’s true. Make adjustments, choose how you would like your campaigns to look, and set it to automated mode. 

Automate your email sequences and follow-ups. With unlimited email accounts and a high deliverability rate, be relaxed about this automation negatively impacting your outreach. 

It will keep performing until you want to make any changes, like observing analytics and tweaking your strategy. 

Saleshandy took care of your needs perfectly here!

Woodpecker – They also provide email automation, but counting the total effect of all the features for a cause, saleshandy stands strong.

Is Woodpecker the Best Cold Email Software for You? 

After searching and seeing so many Woodpecker reviews, we can say it is a good tool for sales automation and has some good features for cold emailing. 

But is it really worth your money and effort? 

The main problems I faced while trying out the tool were its UI and promptness. It can sometimes be confusing to find simple things. You will definitely not get it in the trial run!!

 Like “Integrations.”

You have to click Prospects, and then you can select Integrations, which is not ideal.

Yes, while building your campaign, you can add prospects and select integrations, but these frequently used options should be readily available on the main screen.

I recommend Saleshandy as an all-in-one cold emailing tool. After using Woodpecker for a while, I realized how easier it is to use Saleshandy instead. 

FAQs

1. Does Woodpecker provide unlimited clients for free?

No, Woodpecker does not provide free client additions. You are charged $27 extra for each client you onboard.

2. Does Woodpecker allow unlimited team members?

Yes, Woodpecker allows you to add unlimited team members from their basic plan. 

3. Woodpecker is easy to learn?

Woodpecker has a very different User interface from the other cold emailing tools. So, there will definitely be a learning curve with the tool. If you have used any other tool in the past, it might take more time to find things. 

4. Is Woodpecker best for cold emailing?

Woodpecker has many features, but there is surely scope for improvement, as many of its competitors, like Saleshandy, offer a wide range of features.

5. Is woodpecker free to use?

No, Woodpecker is a paid tool. Their pricing starts from $20/m (yearly plans). However, they offer a 7-day free trial if you just want to try it. 

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