Mammoth AI doubled its annual revenue in last 2 years

Mammoth-AI is a leading software development, testing, and support services provider. Their unique approach involves leveraging a distributed agile model that combines both onshore and nearshore talent, supported by data-driven performance tools. Backed by over a century of collective experience in successful solution delivery and management, they are dedicated to serving organizations like yours.

Industry IT
Country United States of America
Number of Employees 500+

Challenge

Unmet Monthly Quota
Ineffective Sales outreach

Features

Automated Follow-ups
Advanced Personalization
Tags

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Their primary goal at Mammoth-AI is to empower organizations to harness the full potential of automation while ensuring comprehensive oversight, providing you with peace of mind. With a strong emphasis on meeting deadlines and offering tailored solutions, they excel in assisting their partners in effectively managing the quality of their outputs on a larger scale while maintaining cost efficiency.

By collaborating with Mammoth-AI engineers, clients gain access to an expanded pool of resources, effectively mitigate risks, and even find opportunities to finance the adoption of new technologies internally.

Goals

Mammoth-AI aimed to achieve a twofold increase in annual revenue within a two-year timeframe.

The company sought a comprehensive solution to enable both novice and experienced Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) to connect with potential clients and existing customers effectively.

This solution aimed to facilitate personalized and impactful interactions that not only delivered value to prospects but also successfully converted them into loyal customers.

Key Focus Areas:

Optimized Sales Automation: Implementing cutting-edge sales engagement technology tailored to the needs of SDRs.
Enhanced Lead Generation: Elevating the rate of positive responses and expanding the pool of well-engaged prospects.
Revenue Growth: Establishing a streamlined sales outreach process that seamlessly transitions leads through the pipeline to achieve a doubled revenue outcome.

Challenges

1. Unmet Monthly Quota

Despite efforts, no SDR was able to meet their monthly quota due to suboptimal outcomes from both bulk emails and purchased email lists.

2. Ineffective Sales Outreach Process:

Mammoth-AI struggled to implement an effective sales outreach process that aligns with the set goals.

Issues

Low Response Rate: The bulk email campaigns failed to generate the desired responses and meaningful conversations with potential clients.
Poor Quality Prospect Data: The outreach initiatives encountered significant deliverability challenges primarily caused by the utilization of a not-so-accurate email list.
Decreased Sales Efficiency: SDRs found it challenging to reach their sales quotas, as a considerable amount of time was spent on manual tasks and prospecting activities.

Solutions

Saleshandy collaborates with Mammoth-AI to add scale to its outbound strategy, equipping SDRs and BDRs to execute sales activities that lead to more meaningful responses and conversations.

Saleshandy coached the sales on building a healthy email list with best practices.

Outreach Automation: Saleshandy automated outreach to get a high response rate from targeted cold emailing with highly personalized messages & follow-ups to prospects.
Scaled Personalization: Saleshandy helped SDRs automate personalization and deliverability practices for high opens and replies.
Prospect Segmentation: SDRs can now segment prospects by building a healthy email list and sending scaled outreach.

With implementation of these strategies mammoth soared their revenue 90% with less number of emails as they focused more on quality outreach and lead quality.

They also reduced spam and increased their open and reply rates significantly as shown below.

Conclusion:

Due to sales outreach automation, mammoth-AI’s sales development team doubled in the last two fiscal years.

Saleshandy has enabled sales development leaders to make data-driven decisions based on outreach performance, helping SDRs to build stronger connections with prospects and get a 30% reply rate.

Furthermore, SDRs are decreasing activities while increasing the quality of their execution, so they’re getting 60% down-funnel opportunities to close.