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Top 10 Lead Generation Companies in the UK

19 min read
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If you’re a business owner, you know how important it is to have high-quality leads in your sales pipeline.

With quality leads in your pipeline, your salespeople can spend their time nurturing prospects that already interested in your offerings. But with a lot of competition in the market, capturing your ideal prospects’ attention requires serious hard work.

That brings us to the question — How can you get high-quality leads into your pipeline without spending much time and effort?

A practical option is to work with lead generation companies. They are experts at finding and connecting you with potential customers. This makes it easier for you to increase sales and grow your customer base.

In this blog post, we’ve compiled the top 10 lead generation companies in the UK.

Besides, we’ll also discuss the various benefits of working with a lead generation company. You’ll also see how these companies charge for their services. 

Finally, we’ll also help you select the ideal lead gen firm that matches your business needs.

So, without wasting any more time, let’s dive in and check them out!

Lead Generation Companies in the UK – Table of Contents

10 Best Lead Generation Companies to Hire in the UK

You can find many lead generation companies in the UK that work in different industries. They are also good at getting leads in different ways – email, social media, phone calls, and more.

This means you can look for a company that understands your industry and preferred way of generating leads. You can pick one that matches how your business works best.

We have hand-picked the 10 best lead generation companies that you can partner with to help you get more qualified leads.

You may be wondering – how did we pick the 10 best companies?

We evaluated each company on key criteria including:

  • Lead generation process
  • Services offered
  • Expertise
  • Client reviews

We did the homework for you so you don’t have to!

Also, we made sure to include companies that can support businesses of all sizes and budgets. Whether you are just getting started or are an enterprise-level corporation, there’s a great lead generation company on this list for you.

So, without further delay, let’s check them out.

Here’s a quick list of all the lead generation companies you’ll be looking at:

  1. Pearl Lemon Leads
  2. Paragon Sales Solutions
  3. GLO – Generate Leads Online
  4. Growthonics
  5. Soap Media
  6. Lead Gen Dept.
  7. LMNts Marketing
  8. Inboxxia
  9. Scaled
  10. Flowd

1. Pearl Lemon Leads

Pearl Lemon Leads is a multi-award-winning agency specializing in B2B lead generation, SEO, and PPC.

Their services are particularly effective if you’re using LinkedIn to connect with professionals and decision-makers to promote your business.

Pearl Lemon Leads is a lead generation company in the UK.

As a full-service lead generation agency, Pearl Lemon can tailor their lead generation services according to your business goals. They primarily focus on expanding your network, creating and sharing content based on your industry, and increasing your trust and credibility.

In addition to this, they make sure that your key employees have a strong, conversion-focused LinkedIn profile. 

LinkedIn profiles with conversion-focused messaging and keywords are displayed more prominently in search results. 

This allows prospects to find and connect with the right people at a company.

Apart from LinkedIn, they also use outreach strategies like cold emailing and calling to generate high-quality B2B sales leads for your business.

Pearl Lemon Leads is active primarily in the UK, but its services extend worldwide. They cater to various industries like accountancy, legal, food & beverage, game development, and others.

Key Services

  • LinkedIn Lead Generation
  • Cold Emailing and Cold Calling
  • Appointment Setting
  • Marketing Automation
  • Sales Enablement

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – $50 – $99 / hr
  • Most common project size – Less than $10,000

[Pricing details taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (4.8⭐/5)

2. Paragon Sales Solutions

If you need a lead generation agency specializing in telemarketing, social media marketing, and digital advertising, then Paragon Sales Solutions may be an excellent match for you.

Paragon’s lead generation process starts with deeply understanding your business, goals, and target audience.

Paragon Sales Solutions is a lead generation company in the UK.

After this, they create tailored campaigns using telemarketing, online marketing, or a hybrid approach to generate quality leads tailored to your business.

When you work with Paragon Sales Solutions, you can choose the kind of leads that you want them to get. Based on your goals, they can provide raw prospect leads or leads that their team has nurtured and followed up with.

What truly sets them apart is their complete transparency in sharing lead campaign performance and insights. Furthermore, Paragon Sales Solutions handles the process of lead enrichment by adding crucial data points and updating them seamlessly into your CRM platform.

With these time-consuming tasks out of the way, you can focus on accelerating qualified leads down the sales funnel.

Key Services

  • Facebook and Google Ads.
  • Sales Consultancy
  • Content Writing
  • Website Development
  • Call Answering Services

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – $25 – $49 / hr
  • Most common project size – Less than $10,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (4.8⭐/5)

3. GLO – Generate Leads Online

As a longstanding Google and SEMrush partner, GLO excels at B2B and B2C lead generation. Their expertise spans sectors like fashion, beauty, finance, automotive, and others. 

They use a comprehensive inbound lead generation strategy that can help you achieve a high rate of sales conversion.

GLO - Generate Leads Online is a lead generation company in the UK.

During their initial consultation with you, they get a complete understanding of your business, your target audience, and existing barriers.

Then, they create a customized lead generation strategy based on your unique business needs. Their plan includes multiple channels including SEO, web design, search, and social ad campaigns.

This custom-built lead-gen engine is aligned with your ICP. It captures buyers’ attention and then guides them to book demos, sign up, or make purchases.

What sets them apart is their flexible pricing structure. You can choose from Pay-Per-Lead, Cost-Per-Booking, Revenue-Share, or a combination of these models.

Key Services

Some of the key services that GLO offers are:

  • SEO
  • Email Marketing
  • LinkedIn Automation
  • Conversion Rate Optimization (CRO)
  • Design and Branding

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – $50 – $99 / hr
  • Most common project size – Less than $10,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (4.9⭐/5)

4. Growthonics

If your business is facing an irregular flow of inbound leads and a fluctuating sales pipeline, then Growthonics can help streamline your processes and make them more predictable and efficient.

Growthonics’s outbound marketing strategies include a customized process using Email and LinkedIn, building a predictable flow of qualified leads that meet your specific needs.

Growthonics is a lead generation company in the UK.

The team also focuses on maintaining accurate data in your CRM, while being fully GDPR compliant. Their lead research process involves creating custom data lists by using a vast network of data points and contacts to match your ICPs.

Additionally, their Sales Development Service combines expertise in using sales enablement tools, methodologies, and human-powered prospecting. 

This comprehensive approach aims to boost your client acquisition by delivering targeted leads.

On the whole, Growthonics allows you to focus more on selling and less on prospecting by transforming your sales process.

Key Services

  • Lead Research
  • Outbound Marketing
  • Sales Development
  • Data Management

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – Undisclosed
  • Most common project size – $10,000 – $49,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (4.6⭐/5)

5. Soap Media

Soap Media is an award-winning digital marketing company that offers a comprehensive range of services, including lead generation, web design, competitor analysis, and more.

They use personas and customer journey mapping to understand what resonates with different segments of your audience. Based on these insights, they create targeted campaigns combining SEO, social, content, and paid ads.

Soap Media is a lead generation company in the UK.

Through their multi-channel approach, Soap Media can easily engage your prospects wherever they are.

They also nurture your prospects so that they can go from being aware of your brand to becoming paying customers and brand advocates.

Soap Media prioritizes quality leads over volume, which means you get hot leads that are ready for conversion.

Key Services

  • Marketing Attribution
  • Software and Web Development
  • Business Process Automation
  • SEO
  • CRO Services

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – $50 – $99 / hr
  • Most common project size – Less than $10,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (4.9⭐/5)

6. Lead Gen Dept.

Lead Gen Dept. helps B2B tech, SaaS, and consulting firms scale their pipeline predictability and improve brand awareness.

The secret to their lead generation strategy lies in their emphasis on delivering value through a mix of outreach strategies, including email, LinkedIn, and calls.

Lead Gen Dept. is a lead generation company in the UK.

They target high-ICP fit prospects, focusing on qualifying intent and directing sales-ready leads for follow-up. Through this approach, they can take your offerings to the right customers at the right time.

They also manually enrich lead records and update the information in your CRM. Your sales team can then engage with these high-intent leads and close deals faster.

Key Services

  • Email Marketing
  • Linkedin Management
  • Telemarketing

Pricing

  • Minimum project size – $5,000 +
  • Average hourly rate – $100 – $149 / hr
  • Most common project size – $10,000 to $49,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (5⭐/5)

7. LMNts Marketing

LMNts Marketing is a full-service digital agency that specializes in creating lead-generation campaigns. Their expertise lies in bringing quality leads into your sales funnel through a customized approach.

They invest time in understanding every aspect of your offering, customers, challenges, and objectives.

LMNTs Marketing is a lead generation company in the UK.

Then, their team designs a unique strategy, combining SEO, social, email, and content, to drive qualified leads to the right sales team at the right time.

This omnichannel approach captures buyer attention and nurtures prospects from initial brand touch to purchase decisions.

Furthermore, LMNts Marketing only charges for qualified leads that you get. This makes them a very cost-effective lead generation agency to partner with.

Key Services

  • Email Marketing
  • SEO
  • Marketing Strategy Plan (SWOT)

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – $100 – $149 / hr
  • Most common project size – Less than $10,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (5⭐/5)

8. Inboxxia

Inboxxia is an award-winning lead generation agency that can help your B2B business increase revenue through targeted email campaigns. These campaigns are designed to capture your ICP’s attention.

They design email sequences and messages catered specifically to different buyer journeys rather than taking a one-size-fits-all “batch and blast” approach.

Inboxxia is a lead generation company in the UK.

These personalized emails are written so that they can resonate with your prospects’ specific motivations, questions, and needs at each stage. They include persuasive content and CTAs to direct your prospects into booking meetings or signing up for your product.

They also provide real-time analytics so you can keep an eye on the open and click-through rates of your email campaigns.

In addition to campaign execution and optimization, they also take care of updating all the interactions with leads on your preferred CRM.

As a result, your sales team can get a comprehensive view of your prospect’s activities across channels. This can help them get a better understanding of their needs and behaviour and help them close deals much faster.

Key Services

  • Lead Nurturing
  • Appointment Setting
  • Email Marketing
  • List Building and Verification
  • CRM Management

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – Undisclosed
  • Most common project size – $10,000 to $49,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (4.9⭐/5)

9. Scaled

If you’re looking to get more leads and scale the sales funnel of your B2B business, then Scaled may be able to help you.

They specialize in increasing inbound leads for your business by designing targeted demand-generation campaigns tailored to your needs.

Scaled is a lead generation company in the UK.

They start by understanding your offerings, ideal customers, and main growth obstacles. After this, they develop marketing strategies and demand-generation campaigns tailored to bring in leads that fit your ICP.

Additionally, they also set up lead nurturing campaigns designed to nurture and build strong relationships with potential leads. This can improve the chances of getting more conversions.

Scaled also offers custom solutions, rather than going for a one-size-fits-all package. 

Key Services

  • HR Services and Recruitment
  • Optimizing Operational Performance and Improved Business Intelligence.
  • Growth Consulting
  • Fraction C-Suite

Pricing

  • Minimum project size – $1,000 +
  • Average hourly rate – $300+ / hr
  • Most common project size – $10,000 – $49,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (5.0⭐/5)

10. Flowd

Flowd is an award-winning company that uses highly targeted email outreach campaigns to generate quality leads. 

Flowd has a history of working with well-known companies from different industries. Some of the brands they have worked with are Sony, Chanel, and Barcelona FC.

Flowd is a lead generation company in the UK.

When it comes to lead generation, their process usually involves a two-week email warm-up period to protect the health of the domains.

They start the campaigns with low sending numbers and ramp up to max sending capacity over 2 weeks. This helps to protect the health of the domains that you use for your outreach activities.

Flowd also offers sales consultancy services, where they help you shorten the sales cycle and fill your pipeline with 

Key Services

  • Email Marketing
  • Growth Consulting

Pricing

  • Minimum project size – $5,000 +
  • Average hourly rate – Undisclosed
  • Most common project size – Less than $10,000

[Pricing taken from clutch.co]

Reviews

  • Clutch reviews – Overall Review Rating (5.0⭐/5)

What Are the Benefits of Hiring a Lead Generation Company?

After seeing our list of key lead generation companies in the UK market, your next step is likely to find what value they bring.

Put simply – what benefits does partnering with an expert lead gen firm offer my business?

It’s an excellent question to ask before seeking their services. You want to understand what’s in it for you.

Rest assured, partnering with the right lead gen company offers many benefits that can increase your ROI. It’s far more than just handing work off – they can  exponential boost your sales.

Here are some of the key benefits of working with a lead generation company:

Benefits of hiring a lead generation company for your business.
  • Access to Experts: You get access to a team of industry experts with a deep understanding of how to attract and convert leads effectively. This expertise often surpasses what a general in-house team can offer.
  • Cost-Efficiency: An in-house team requires significant recruitment, training, salaries, and benefits investment. Meanwhile, hiring a lead gen agency allows you to tap into top talent without these overhead costs.
  • Targeted Outreach: When you work with lead generation agencies, you can benefit from their ability to create and execute outreach campaigns that are tailored to your Ideal Customer Profile (ICP). This targeted approach increases the chances of engaging high-quality leads.
  • Focus On Deal Closure: When you outsource your lead generation, you free up your internal resources. This, in turn, allows you to focus on core business activities. While the agency handles lead generation, your team can concentrate on areas where they excel – closing the deals.
  • Data-Driven Strategies: Typically, lead gen agencies use data to understand market trends and customer behaviour. Based on these insights, they create strategies that are likely to grow your business.

In a nutshell, partnering with a lead generation company offers numerous advantages. From tapping into expert knowledge to leveraging data-driven strategies, these agencies can significantly enhance your business’s lead-generation efforts.

They help in attracting high-quality leads and also enable you to focus on crucial aspects like deal closure. With this strategic approach, your business can navigate the challenges of lead generation more effectively.

How Do Lead Generation Companies Charge?

Now that we’ve covered the key benefits of partnering with a lead generation company, the next logical question would be: how do these agencies charge for their services?

Lead generation companies have various payment models, and understanding the different models can help you take an  informed decision when evaluating lead gen partners.

Here are some of the popular models that lead generation companies use:

Common pricing models used by lead generation companies.
  • Pay-Per-Lead: You pay for each lead the company provides. It’s a clear-cut, transactional approach.
  • Monthly Retainers: Some companies offer services for a monthly fee, which can be a more stable option if you’re looking for ongoing support.
  • Revenue Sharing: In this model, you pay the lead gen agency only for leads that get converted into paying customers. 
  • Bulk Data Purchasing: This pricing model is pretty simple. You buy lead data in bulk from a lead-gen agency. This is the cheapest option, but the quality of leads is usually pretty low. You’ll need to put extra effort into warming those leads up to your business.

Each of these models has its benefits and drawbacks. It comes down to what fits your budget and how you prefer to approach lead generation.

How to Choose the Best Lead Generation Company?

By now, you know that a lead generation company can help you fuel business growth cost-effectively.

That said, choosing the right lead generation agency for your business is a significant decision. You need a partner who not only understands your business but also aligns with your goals to help maintain a steady flow of inbound leads. 

So, if you want to find the perfect lead generation partner for your business, here are a few things you should keep in mind:

  1. Define Your Lead Generation Goals: First, get a clear idea of what you need from the agency. This will help you find a company that can tailor their services to your specific needs.

    You should set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and document the objectives linked to actual scenarios across sales and marketing. For example, your goals can be doubling trial signups or slashing cold acquisition costs by 40% next year. 
  1. Evaluate Company Expertise and Experience: It’s best to look for a lead generation company with a good track record and are specialist in your specific field. Such agencies can understand the motivations of your ideal customers and engage with them in a more meaningful way.

    Also, consider reviewing their past projects and client testimonials to get a better idea of their services and success rates.
Things to keep in mind when choosing the best lead generation company for your business.
  1. Check Data Compliance: A non-negotiable aspect when choosing a lead generation company is their compliance with legal and ethical ways of handling data and privacy standards. By working with a company that takes data privacy seriously, you can maintain your reputation and build trust with your customers.
  1. Assess Pricing and Value: When you partner with a lead generation company, you’re making a significant investment. Therefore, it is important to evaluate whether the services they offer are justified. It’s a good idea to invest some time to understand what they offer and if it fits your requirements and budget.

    Also, don’t hesitate to negotiate or ask for customized packages. An agency willing to tailor its services and pricing to your needs is often a sign of a good partnership.
  1. Consider Long-Term Collaboration: Finally, you should look for a trustworthy partner who will be with you for the long haul. Your partner should be able to understand and align themselves with your long-term business vision. This includes meeting initial targets and contributing to your broader goals.

These few factors can help you find a lead gen firm that aligns with your business goals and budget.

You should focus on a company’s track record and how well they understand your market. When reviewing costs, think about the value a lead gen company brings, not just price.

And most importantly, choose someone who’s in it for the long haul with you. Apart from meeting your current needs, the right lead generation company will also grow and evolve with your business.

Which of the Lead Gen Companies Aligned with Your Needs?

When considering the top 10 companies, the central question is – which aligns closest to what will speed up your success? Think through what truly matters for your growth goals.

Does a company resonate with your target customer base? How seamlessly will their leads integrate into your sales workflow?

You should choose a partner that feels like an extension of your internal team. There should be a shared vision between you – where their outbound strategies complement your inbound lead process.

The right fit will amplify your growth in harmony. So, take a thoughtful approach to find and hire an agency that can understand your business and your customers.

We hope this guide helps you discover the best lead generation agencies in the UK and how to determine if they are the right strategic fit.

FAQs

1. Should I hire a lead generation agency for my business?

You should consider hiring a lead generation agency if you’re struggling to get high-quality leads or grow your customer base. It’s also a smart move when you need specialized expertise to more efficiently target and engage your prospects, enhancing your overall sales approach.

2. Are lead generation agencies worth hiring?

If you’re looking to improve your business’s lead gen efforts with expert resources, then hiring an agency is worth the cost. They can be especially beneficial if your in-house efforts are not yielding the desired results or if you have a limited budget.

3. How much does lead generation typically cost?

The cost of lead generation can vary based on your specific needs and the agency’s pricing model. Each model is different and has its own set of advantages. You can expect to pay $50 per lead to thousands of dollars for comprehensive campaigns.

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