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10 Best Lead Generation Companies in India for 2024

20 min read
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When it comes to growing your business in India, finding top-quality leads is a big challenge. You need a smart strategy to pinpoint and connect with the right prospects.

Doing it all by yourself is tough, especially when you don’t have a lot of time or resources.

That’s where lead generation companies in India can help.

These companies specialize in tracking down and nurturing the best potential customers for your business.

They understand your offer, identity, and goals to create tailored outreach that resonates in your market. They qualify prospects, establish trust, and convert them into loyal brand advocates.

When you partner with a specialized lead gen company, they can become an extension of your sales team. 

If you’re ready to scale your business growth, it’s time to explore partnering with a lead generation agency.

10 Best Lead Generation Companies in India That You Should Check Out

Whether you run a startup or a health clinic, working with a lead gen company can help you grow. We did the legwork to find the best players in lead gen across different jobs and put together this list. 

For each listing, we’ve outlined the following details:

  • Key Services 
  • Pricing 
  • Customer Reviews  

We’re keeping it simple, so you can compare your options easily. Here is a quick overview of the top listings.

You can click on any of the names below to jump directly to the detailed description:

Now that you have an idea of the lineup, let’s dive into the details and check out what each of these lead generation companies has to offer. 

1. Salesaladin

Salesaladin is a lead generation company that specializes in appointment setting and outreach campaigns for diverse clients. 

In the past, they’ve worked with high-growth SaaS startups and enterprises in India, Europe,  North America, Latin America, and Oceania regions.

Salesaladin - lead gen agency india

Typically, they conduct market research to understand your Ideal Customer Profile (ICP). 

Based on this, they identify and engage with high-quality accounts and then use a multi-channel, multi-touch approach to create personalized campaigns.

Their primary outreach channels for all ICPs include LinkedIn, emails, WhatsApp, and calls.

Additionally, they also help you select, customize, and manage essential marketing technology stacks including CRMs like Salesforce or automation tools like Pardot.

Key Services

  • Account-Based Marketing (ABM): Their team builds contact databases of influential contacts after thorough research. Every month, they research target accounts to deliver qualified appointments with decision-makers. 

    For all ABM campaigns, Salesaladin also provides detailed analytics including metrics like open rates, clicks, downloads, and reply rates.
  • B2B Appointment Setting: Salesaladin collaborates with you to identify ideal customer segments for both short and long-term sales needs. Then, their inside sales focus on multi-channel outreach.

    They handle prospect responses and questions to qualify and book calendar appointments.

    Salesaladin monitors engagement across channels to optimize outreach segments, messaging, and sales pitches over time. 
  • Multi-Channel Sales Sequences: Their team will help you create personalized sales sequences to help you reach more prospects via different channels.

    Plus, they will also handle all the responses and book calendar appointments.

Pricing

Please get in touch with their sales team for a quote. 

Ratings

  • G2: NA
  • Clutch: 4.9/5

Headquarters

Ghaziabad, Uttar Pradesh

2. LeadNXT

LeadNXT offers specialized B2B lead generation, lead nurturing, and sales lead management services across healthcare, education, real estate, marketing, insurance, finance, and non-profit sectors.

Leadnxt

Their comprehensive lead services include nurturing capabilities, lead scoring, ROI analysis as well as delivering targeted, sales-ready leads. 

This can increase sales revenue, reduce cost per lead, and provide higher customer satisfaction for clients.

Key Services

  • Lead Management Software:  LeadNXT’s software provides visibility into which and when contacts open your documents. It also automatically provides data on follow-up activities like taking sales notes, recording calls, and publishing emails.

    It also centralizes prospect details, company information, and contact history to optimize pipeline tracking. 

    The best part is that the system makes it easy to import new leads through various methods like online forms, spreadsheets, and web posts.  
  • Lead Tracking and Follow-Up: LeadNXT captures website visitors’ data through lead capture forms and provides detailed analytics to help you identify qualified prospects based on ideal customer criteria. 

    Their team conducts customized follow-up campaigns across communication channels to convert captured leads into quality sales appointments.
  • CRM Project Management:  For CRM platforms, LeadNXT offers end-to-end services spanning planning, setup, customizations, integrations, admin training, and user onboarding tailored to your business requirements and budgets. 

    They also handle essential CRM functionality like system notifications, report exports, and email automation to ensure optimized ROI. 
  • Lead IVR Solutions: LeadNXT provides intelligent interactive voice response (IVR) systems to automate the call handling processes and boost sales, marketing, and customer service efforts.

    Their IVR solutions in India are custom-programmed to record, track, route, conference, and query calls based on specific business needs.

    The automated telephone processes also generate valuable data for sales, marketing, and support teams while cutting operational costs.
  • Virtual Assistants/Receptionists: LeadNXT offers cloud-based virtual assistant services with toll-free numbers to help companies project a professional, reputable presence with reliable messaging, call routing, and voice/fax functionality.

    Their virtual assistant solutions feature advanced call forwarding options, customized voicemail greetings & out-of-hours messages along with receipt of online faxes and voice transcripts.

Pricing

  • Zero Rental Plan: Free
  • Missed Call Number Plan: Starting from Rs 499/month or $6/month
  • Virtual IVR Number Plan: Starting from Rs 899/month or $11/month
  • Toll Free IVR Number Plan: Starting from Rs 1799/month or $22/month

Ratings

  • G2: NA
  • Clutch: NA
  • MouthShut: 4.6/5

Headquarters

Noida, Uttar Pradesh

3. EasyLeadz

EasyLeadz is a lead generation company powered by a team of engineers, coders, writers, and business graduates. They offer end-to-end consultative solutions for lead gen strategy and execution using their proprietary technology.

The EasyLeadz platform makes the most of online identity insights and authentication to generate B2B sales leads.

easyleadz

It collects professionally relevant information on executives, decision-makers, and employees from public business profiles and signatures.

This includes details like name, job title, company, email, phone numbers, addresses, and social links.

By consolidating public professional information in one place, EasyLeadz enables sales and marketing teams to efficiently identify and qualify prospects matching their ideal customer criteria. 

Key Services

  • LinkedIn Lead Generation: EasyLeadz provides a simple tool called Mr. E to extract direct contact numbers from LinkedIn and other sources. This seamlessly connects businesses with prospective clients by enabling calls and outreach.
  • Prospecting:  EasyProspect, EasyLeadz’s prospecting platform, delivers contact numbers of Directors across small and mid-size companies in India that don’t have an active LinkedIn presence. 
  • Database Enrichment: Using API integration, EasyLeadz enriches customer contact databases automatically to complete profiles with 100% accuracy. 

    By filling gaps in CRM and sales systems, this service enables you to engage more prospects and close more deals.

Pricing

  • Startup Plan: Rs 2,199/month or $27/month
  • Scaleup Plan: Rs 5,499/month or $67/month
  • Growth Plan: Rs 10,999/month or $133/month
  • Hyper Growth Plan: Rs 17,499/month or
  • Super Nova Plan: Rs 32,999/month or

Ratings

  • G2: [For Mr. E Tool by EasyLeadz]: 4.6/5
  • Clutch: NA

Headquarters

Gurugram, Haryana

4. UpGrowth

upGrowth is a lead generation company focused on holistically growing client acquisition and retention. They use channels like SEO, paid campaigns, and social media to convert site visitors into leads.

They start by identifying target buyer personas and early adopters to reach through optimized channels.

Next, they customize multi-channel campaigns to reach and convert identified prospects into the pipeline. 

upgrowth - lead gen company

Once the leads come in, they focus on lead nurturing by setting up journeys that provide value and build connections.

Overall, upGrowth focuses on optimizing customer experience post-acquisition to drive engagement, conversations, and brand satisfaction.

This enables them to create campaigns that organically engage wider communities.

Key Services

  • Organic Growth: upGrowth performs search engine optimization to boost a website’s visibility in unpaid results. 

    This attracts more relevant traffic that organically lands on client pages to drive conversions.
  • Paid Growth: Through paid search and social ad campaigns, upGrowth makes branded ads more visible to interested users. 

    Their expertise in targeting and messaging attracts quality customers to accelerate growth.
  • Inbound Growth: By using proven inbound marketing methodology spanning content, email nurture, and advocacy building, upGrowth grows brand awareness, generates more leads, and improves conversion rates.
  • Social Growth: upGrowth manages and optimizes social media presence across platforms like Facebook, Instagram, and LinkedIn to establish credibility, nurture prospects, and sustain growth for brands.

Pricing

Please get in touch with their sales team for pricing details. 

Ratings

  • G2: NA
  • Clutch: NA

Headquarters

Pune, India

5. Krish TechnoLabs

Krish TechnoLabs is a commerce-focused digital agency providing lead generation services for B2C, B2B, D2C, marketplace, and omnichannel businesses across diverse verticals.

With expertise in marketing automation, SEO, paid promotions, content creation, and more, Krish TechnoLabs handles the entire customer acquisition process from strategy to execution.

Krish TechnoLabs - lead gen india

They offer core services including e-commerce consulting, customer experience design, technical development, and systems integration. 

This end-to-end approach is platform agnostic – tailored to client needs irrespective of existing tech stacks.

Previously, they have delivered successful campaigns across geographies like the USA, UAE, Australia, UK, India, and Japan.

Key Services

  • SEO: Krish TechnoLabs provides full-service SEO including technical audits, on-page optimization, content improvement, link building, local SEO, keyword research, and Google Analytics configuration to boost organic rankings for clients.
  • Google PPC: For Google PPC, Krish TechnoLabs manages search, display, and shopping ads across bidding strategies, targeting, creatives, landing pages, and remarketing to increase campaign ROI.
  • Google Shopping Ads: Krish TechnoLabs optimizes Google shopping campaigns by handling feed creation, product grouping, smart bidding tactics, retargeting audiences, and promotions to maximize ecommerce conversions.
  • Social Advertising: Krish TechnoLabs develops creative social ad content and manages campaigns across Facebook, Instagram, LinkedIn etc. to attract targeted followers, website traffic, and potential buyers.
  • Marketing Automation: Krish TechnoLabs offers complete marketing automation services spanning strategy consulting, platform setup/integration, campaign creation, cross-channel execution, and performance optimization.

Pricing

Please get in touch with their sales team for pricing details. 

Ratings

  • G2: NA
  • Clutch: 4.8/5

Headquarters

Ahmedabad, Gujarat

6. Connecting All India (CAI)

Connecting All India (CAI) is a lead generation company providing high-quality B2B leads, database services, and marketing counseling with a specialized team of data scientists and counselors.

With an accurate pan-India database across sectors, CAI focuses on value-driven offerings based on transactional revenue models.

CAI - lead gen in india

Their database is updated daily and verified at regular intervals through ethical data practices without disclosing any personal details. 

On their website, CAI claims that they acquire data only through permissible channels with transparency to individuals.

Key Services

  • Comprehensive Database: CAI maintains an accurate pan-India database of over 280 million business contacts across sectors. Clients can acquire tailored databases with necessary filters and categories for maximum utilization.

    Their database is updated daily and verified at regular intervals for accuracy and quality assurance.
  • Marketing Counsel: CAI provides complimentary marketing consulting for first-time users and early-stage startups to guide data-driven growth.

Pricing

CAI operates on a cost-per-lead transaction model to provide value-driven pricing for its database services.

  • Basic Membership: Rs 300 per lead
    • Target 30 leads per month
    • Total income = Rs 9,000/month
    • Additional Rs 300 per converted lead
  • Plus Membership: Rs 400 per lead
    • Target 60 leads per month
    • Total income = Rs 24,000/month
    • Additional Rs 400 per converted lead
  • Platinum Membership: Rs 500 per lead
    • Target 90 leads per month
    • Total income = Rs 45,000/month
    • Additional Rs 500 per converted lead

Ratings

  • G2: NA
  • Clutch: NA

Headquarters

Ahmedabad, Gujarat

7. Whizcrow

WhizCrow is a data-driven digital marketing agency focused on revenue growth for startups, entrepreneurs, agencies, and SMEs. 

They provide end-to-end services spanning content, social media, demand generation, and SEO.

Whizcrow - lead gen in india

WhizCrow follows a meticulous 6-stage process to ensure success for every client project. It starts with discovery – aligning on goals, timelines, and determining the core problems to solve. 

Next, they conduct in-depth research into target audience motivations, competitive landscape, and industry dynamics to come up with a cohesive strategy. 

These insights guide the design of brand identities, touchpoints, and assets optimized for the intended market.

As a certified Google and Semrush partner, WhizCrow provides the knowledge and capabilities expected from a leading lead gen agency. 

However, they distinguish themselves by always focusing on business results through research-backed strategies that are tailored to each client’s unique requirements.

Key Services

  • Strategy: WhizCrow combines analytics, creative thinking, and multidisciplinary insights to craft strategies including growth, brand, innovation, CX, data, competitive analysis, and research.
  • Design: With a focus on fluid UX and beautiful aesthetics, WhizCrow’s design services span UI/UX, brand identity, content/copywriting, business identity, brand guidelines, and responsive web development.
  • Marketing: WhizCrow creates immersive brand experiences and compelling content that captivates and converts audiences across communications touchpoints. 

    If you work with them for marketing, you can opt for campaign development, content strategy, social media marketing, digital advertising, SEO/SEM, measurement, testing, and optimization.

Pricing

Please get in touch with their sales team. 

Ratings

  • G2: NA
  • Clutch: NA

Headquarters

Mumbai, Maharashtra

8. PageTraffic

PageTraffic is a digital marketing company with over 20 years of experience driving lead generation and growth for organizations globally.

Their expertise spans search engine optimization, paid advertising, social media marketing, web design, e-commerce, and more.

PageTraffic - lead gen in india

PageTraffic offers fully managed SEO services tailored to every type and size of business. 

This includes dedicated e-commerce and enterprise SEO to help you increase your organic visibility and get more conversions.

For new websites or redesigns, PageTraffic also provides user-focused design services to amplify engagement.

Key Services

  • SEO: PageTraffic provides comprehensive SEO services including standard, ecommerce, and enterprise engagements, with technical monitoring, content optimization, competitor analysis, internal linking, schema markup, link building, local SEO management, and search analytics.
  • App Store Optimization: For app store optimization, PageTraffic handles optimizing titles, descriptions, screenshots, keywords, ratings, and reviews to maximize an app’s visibility and conversions within app marketplaces.
  • Social Media Marketing: PageTraffic performs competitor analysis, creates organic and paid social campaigns, optimizes performance, monitors brand reputation, and manages clients’ presence across social media platforms.
  • Paid Advertising: PageTraffic strategically manages paid search, display, sponsored, and retargeting ads across Google, Bing, and social media through keyword research, creative optimizations, campaign management, and conversion tracking.
  • Web Design: PageTraffic delivers responsive and mobile-friendly website design incorporating SEO best practices, effective calls-to-action, and cohesive branding, and provides free technical support after launch.

Pricing

Please get in touch with their sales team for a quote. 

Ratings

  • G2: NA
  • Clutch: 4.7/5

Headquarters

New Delhi

9. Technosys

Technosys is a lead generation company catering to both B2B and B2C clients across sectors like insurance, real estate, education, travel, energy, and more.

They have over a decade of experience in providing specialized services to help drive targeted leads and sales.

Technosys - lead gen in india

Their offerings include data entry, data conversion, customer support, live chat, telemarketing, and transcription services.

In addition to this, they also offer specialized IT solutions for website development, software development, website hosting, and more.

Key Services

  • Inbound Marketing: Technosys provides inbound marketing services including VOIP phone systems and IVR applications to seamlessly manage inbound sales and support calls without lengthy access codes.
  • Demand Generation: For demand generation, Technosys offers dedicated inbound and outbound call center services to help clients administer customer support, product inquiries, telemarketing, market research, and other high-volume call handling.
  • Brand Experience: Technosys call center services enable you to engage with customers and provide support without disrupting day-to-day operations. Their services aim to provide the trusted call center capabilities clients need to represent their brand experience.

Pricing

Please get in touch with their sales team for more information.

Ratings

  • G2: NA
  • Clutch: NA

Headquarters

Pune, Maharashtra

10. The 4P Solutions

The 4P Solutions is a top digital marketing and lead generation agency. They have over 15 years of experience serving clients across India, North America, Europe, the Middle East, Australia, and the UK.

For lead generation, they offer customized solutions for growth across many industries like manufacturing, engineering, healthcare, education, and B2B services.

The 4P Solutions - lead gen in india

They have a powerful data-driven approach optimized for real results.

They can help you manage your online presence, build and maintain high-converting web portals, secure a positive online reputation, and develop impactful marketing collateral.

Key Services

  • SEO: 4P Solutions audits, analyzes, and formulates customized organic and paid search plans based on search volume, business goals, brand, user roles, and purchase phases. Their SEO services cover on-page, off-page, and local optimization specific to each client.
  • Social Media Marketing: For social media, 4P Solutions focuses on expanding reach, running personalized B2B campaigns, engaging target audiences at the right time, tracking conversions, improving B2B engagement, building thought leadership and analytics.
  • Website Development & Maintenance: 4P Solutions builds dynamic website experiences with faster load times, compelling content, and well-placed calls-to-action to convert visitors into engaged prospects. Their team also provides ongoing optimization and maintenance.
  • Marketing Collaterals Support: 4P Solutions creates purpose-driven collateral like business cards, brochures, displays, signages, and ads that deliver lasting impact. Their one-stop services equip clients with the marketing materials needed to succeed.
  • Online Reputation Management: 4P Solutions safeguards client reputation by minimizing negative publicity across review sites, forums, blogs, etc. Their damage control strategies forge a positive brand image.

Pricing

Please get in touch with their sales team for more details.

Ratings

  • G2: NA
  • Clutch: NA

Headquarters

Mumbai, Maharashtra

What are the Advantages of Working With a Lead Gen Company?

The right lead gen agency can use proven tactics and market knowledge to identify and qualify prospects that are a perfect fit for your business. 

They ultimately deliver vetted, sales-ready leads to accelerate your pipeline.

Here are some of the key benefits of working with lead generation companies:

  • Increased Sales and Revenue: Lead generation companies can provide a steady flow of high-intent leads. This enables you to convert more prospects into customers and drive significant top-line growth.
  • Expanded Reach: Lead gen companies can help you broaden your target market regionally or into new demographics. This can expand your company’s overall audience and enable you to grow into new geographical areas. 
  • Improved Marketing ROI: When you work with a lead gen company, you can tap into their specialized expertise and proven campaign strategies without having to build similar in-house capabilities. 

    They can optimize your campaigns based on performance data, helping you get significantly more value from your marketing spend.
  • Operational Efficiency: Without the burden of lead generation responsibilities, your sales process can become more efficient and your reps can dedicate themselves fully to nurturing leads and closing deals.
  • Market Insights: Lead generation companies typically have deep knowledge of industry trends, new technologies, and changing buyer needs. 

    The expertise allows you to stay on top of market shifts and new consumer behaviors so you can adapt quickly and stay ahead of the competition. 

In summary, the right lead gen partner serves as a force multiplier for your sales and marketing efforts. 

Their insights and dedication to delivering qualified leads allow your team to close more deals.

How Much Do Companies Charge for Lead Generation?

There are several common pricing models used by lead generation companies. Understanding how each approach works can help you select the best fit aligned with your business goals and risk tolerance. 

Here are some popular pricing structures for lead gen companies:

  • Pay-Per-Lead – You pay a flat fee for each qualified lead provided, such as $50 per lead meeting your criteria. This offers predictable costs per lead but overall monthly variability.
  • Monthly Retainers – You pay a consistent fixed monthly fee for ongoing lead generation and marketing services. In this model, your costs are predictable but you may not always get quality leads.
  • Revenue Sharing – In this pricing model, the lead gen company earns a percentage of revenue from leads that convert to customers. This incentivizes quality but your revenue can become less predictable.
  • List Purchase – You pay a one-time flat rate to access a defined list of leads, for instance $500 for 1,000 contacts. If you purchase a list, you take on more risk in vetting lead quality. That’s why it’s important to purchase a lead list only from a reliable source. 

The optimal model depends on your business needs, capabilities, and risk tolerance. Evaluate the tradeoffs of each structure against your goals to select the right fit. 

The key is finding an approach that aligns incentives while mitigating risks on both sides.

Finding the Right Lead Generation Company: Key Areas to Assess

When searching for a lead generation agency to work with, focus your evaluation on certain critical factors:

  • Lead Quality and Compliance: When you are selecting a lead gen company, it’s important to ensure that proper protocols are in place to provide accurate, permissible lead data that aligns with your goals. You should confirm how they get their data and vet their data sources.
  • Scoring and Qualifying Process: You should look for a systematic approach to nurturing promising leads and determining sales readiness before the agency passes those leads to you. Make sure to understand how the agency assesses and tiers leads based on engagement metrics.
  • Analytics and Reporting: You should expect the agency to provide you with actionable insights into lead performance through regular reports and dashboards. They should give you summaries of activity levels, lead quality trends, and conversion rates.
  • Technology Integration: You should seek seamless connectivity between the agency’s platform and your existing sales and marketing systems via APIs. This will streamline lead hand-off and follow-up for you.
  • Lead Ownership Terms: You should confirm that you retain full ownership of the leads and can continue marketing to them regardless of your contract status with the agency.
  • Customization: You should gauge the flexibility in the agency’s services, strategies, and packages to ensure they meet your specific objectives. Keep in mind that one size does not fit all when it comes to effective lead generation.
  • Support Experience: You should choose an agency that provides responsive, compassionate support throughout your partnership, from launch to ongoing optimization. This level of care reflects their commitment to your success.
  • Transparency: You should opt for open communication from the agency regarding rates, lead criteria, volume estimates, responsibilities, and legal terms. Mutual transparency will set clear expectations and build trust between you.

Vetting these aspects thoroughly enables you to select a true partner invested in fueling your growth through ethical, tailored lead generation services.

Pick Your Lead Gen Partner Wisely!

Finding the right lead gen agency for your business takes some research, but it’s worth it. A good partner will keep bringing in qualified leads and help your business grow. 

Keep in mind, that each business has unique needs, so do your homework to find a partner that fits your industry, business model, and customers. 

We hope you find the perfect lead generation company to boost your growth!

FAQs

1. Should you hire a lead generation agency?

Hiring a lead generation agency accelerates growth by delivering a positive ROI. It saves valuable time, resources, and money that would be spent on independent lead generation efforts.

2. Who should hire a lead generation company?

SMBs as well as larger companies who are aiming for business growth should consider hiring a lead gen company.

3. How much do lead generation companies charge?

Lead generation companies’ charges vary, typically ranging from a few hundred to a few thousand dollars per month. The cost depends on factors like the services offered, lead quality, and the complexity of your campaign. 

4. How do lead generation companies generate leads?

Lead generation companies use various strategies to generate leads, including targeted advertising, content marketing, email campaigns, and social media engagement.

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