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17 Lead Generation Software To Find More Leads in 2023

18 min read
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Looking for lead generation software? Then you don’t need to look any further. 

We have searched and listed the best 17 lead generation software and tools to help you find quality leads, nurture them, and turn them into customers. 

We know that picking the right tool is never easy (we have been there, too). To help you choose the right one, we have also listed down the most important- features to look for while picking your lead generation software.  

When you reach the end of this blog, you will have a clear idea on: 

  • What is lead generation software? 
  • Best 17 lead generation software 
  • How to pick a lead generation software? 

Sounds good? Let’s get started! 

What is lead generation software? 

A lead generation software is a tool/software that makes it easy for you to find new leads.

Using it, you can find essential contact info about your lead (i.e., email id, contact number, social profiles, or more) and utilize it to connect with them and move them ahead in your sales funnel. 

There are different lead generation software that can generate leads from different channels. You can generate leads from social media platforms, websites, cold emails, etc. 

But the overall goal of any lead generation software remains the same: to provide you with highly-targeted leads to further turn them into paying customers.

Besides this, a good lead generation software comes with a lot of other benefits that you can enjoy while using them:    

  • Improves prospect’s knowledge – Lead generation software helps you understand your prospect closely. This understanding helps to gaze at your prospect’s behavior while interacting with your product/service.
  • Generate quality leads – The software brings in quality leads over quantity. When you get a list of leads who are genuinely interested in your product, it saves you time and brings quality output.
  • Boosts your revenue – As you only focus on quality leads, you will most likely see a boost in revenue as you connect with leads who are looking to buy a product like yours. 

Now that we’ve covered the basic idea of lead generation. Let’s look at the best lead generation software to help you achieve these goals. 

17 best lead generation software & tools 

  1. Saleshandy
  2. OptinMonster
  3. Sendinblue
  4. LeadQuizzes
  5. SeedProd
  6. Unbounce
  7. HubSpot
  8. OnePageCRM
  10. AeroLeads
  11. Leedfeeder
  12. Leadpages
  13. Sumo
  14. LeadBoxer
  15. RightHello
  16. CallPage
  17. LinkedIn-Sales-Navigator

Lead Prospecting & Lead Nurturing Tool

Under this section, you will find a tool that will help you generate leads and nurture them simultaneously. 

1. Saleshandy


Saleshandy is a cold email outreach tool that lets you send successful cold email sequences to turn your leads into customers.

Using Saleshandy, 

  • You can find new leads using its LinkedIn email finder tool – Saleshandy Connect. 
  • And then, directly add those leads in an email sequence to start the lead nurturing process.
Saleshandy lead generation cycle
 Lead generation and lead nurturing process.
A. Lead Generation 

Saleshandy Connect is Saleshandy’s very own LinkedIn email finder tool that helps you find verified email ids of your prospects/leads from LinkedIn. 

The email finder is a free chrome extension that can be integrated with CRM software like HubSpot, Zoho CRM, and Freshsales. 

With just a few clicks and in a few seconds, you can find the verified details about your prospects. It provides you with info like your prospect’s first name, last name, and email id.

Watch how Saleshandy connect works

The email finder quickly extracts the details and adds them directly to your email sequence. And this marks the beginning of your lead nurturing process. 

B. Lead Nurturing

After you have all your leads in hand, you can start sending them cold emails using Saleshandy. 

Saleshandy lets you send personalized cold email sequences, ensuring your emails land in the primary inbox without affecting your email deliverability. 

All it takes is 3 simple steps to start and complete the lead generation outreach.

Step 1 – Click on Sequences and start drafting your email body copy.

Create your emails sequence on Saleshandy dashboard

Step 2 – Extract your prospect’s contact details from LinkedIn, and it will directly get added in your email sequence.

Find new leads through Saleshandy connect

Step 3 – You will find the leads in the prospects tab. From here simply activate your Sequence by clicking on Paused.

Leads gets directly added in the dashboard

You can add the following features to your email sequence to make it effective. 

  • Personalization – Adding personalization improves your open rate by 48%, improving the chances of getting a higher response rate.

    Using Saleshandy, you can add personalization using the advanced mail merge feature. You can add merge tags like {{First name}}, {{Last name}}, {{Location}}, {{Phone number}}, and more in your subject line and email body.

    Also, you can hyper-personalize your emails using spintax. Spintax lets you create a unique variation of your email copy that helps you have diversified copies. You can simply add spintax between words, sentences, or paragraphs within your email content.

    Here is a simple example: {spin} Hi, | Hello, | Good day, {endspin} {{First Name}}

    Additionally, to have a good balance of merge tags and personalization, Saleshandy gives a personalization score and a content guide to make improvements if needed.   
  • Follow-ups – Saleshandy allows you to add follow-up steps to close the deal. As per the Saleshandy whitepaper, a lead to close needs at least 5-6 follow-ups. You can set up email follow-up steps and automate your complete follow-up cycle. 

    Based on your lead’s response to your initial email, you can also make changes in your follow-up email. 
  • Sequence analytics report- Saleshandy provides you with a detailed analysis of your email sequence. It gives insights like open rate, reply rate, clicks on links, bounce rate, engagement tracking, etc. 

    These insights help you understand your sequence effectiveness and plan the next one accordingly. They can also be used to run an A/B test to see what kind of approach captures your lead’s attention. 
  • Email scheduling – It is important to reach the lead’s inbox when they’re most likely to open it. Using Saleshandy, you can schedule your email sequence on a particular day, time, and time zone to reach their inbox when they’re most active.
Advanced Features
  • Email attachments – Attach multiple documents in your lead generation campaign. You can easily attach attachments in different formats.
  • Email Ramp-Up – Using this feature, you can gradually increase your daily sending limit and maintain a good sender reputation.  
  • Bounce guard – Saleshandy’s system automatically pauses your email sequence when it notices any chances of your emails getting bounced.
  • Email health score – Your email health should be optimal for your email to have a good email deliverability rate. Saleshandy rates your email’s health score and offers you solutions to improve it as well.
  • Email Warm-up – This feature can warm up your email account and make it absolutely ready for outreach. Additionally, it builds the sender’s reputation.

Customer review ⭐⭐⭐⭐

Being into Sales and marketing, all we need to track and build the pipeline, instead of chasing all the contacts. Saleshandy gives the ability to handpick those leads who have referred our information and makes the job simple and saves much time.

Phanidhar K.
Demand Generation Specialist
Pricing Plans:
  • Outreach Basic – $27/Month
    • Unlimited Email Accounts
    • Unlimited Team Members
    • 2,000 Total Prospects
    • 10,000 Monthly Emails
    • 2,500 Email Verification Credits
  • Outreach Pro – $79/Month
    • Unlimited Email Accounts
    • Unlimited Team Members
    • 25,000 Total Prospects
    • 125,000 Monthly Emails
    • 10,000 Email Verification Credits
  • Outreach Scale – $150/Month
    • Unlimited Email Accounts
    • Unlimited Team Members
    • 50,000 Total Prospects
    • 250,000 Monthly Emails
    • 20,000 Email Verification Credits
  • Custom plan
    • Unlimited Email Accounts
    • Unlimited Team Members
    • Higher total Prospects Limit
    • Higher Monthly Emails Limit
    • Higher Email Verification

On-page lead generation tools

On-page lead generation tools are the ones that help you generate leads through websites, landing pages, forms, surveys, and more. The following are the best on-page lead generation tool. 

2. OptinMonster

OptinMonster home page

OptinMonster lets you create enticing popups, scrolls bars, exit-intend popups, floating bars, and more to convert the traffic into quality conversions. These visually attractive popups can be placed within your website, blog page, or a page with a high number of visitors.

  • Access to multiple types of forms and design templates.
  • Detailed analytics and insights of each campaign.
  • Target your campaign by adding different segments and conditions.
  • Basic plan-  $9/month
  • Plus plan-  $19/month  
  • Pro plan-  $29/month 
  • Growth plan-  $49/month

3. Sendinblue


Sendinblue helps you create eye-catchy landing pages and sign-up forms to grow your contact list and have interested leads in hand. Using their drag and drop feature, you can create your landing page or the sign-up form in minutes. 

  • Add different fields to collect the exact information you need from your leads.
  • Embed your campaign anywhere using HTML code (website, social media profiles, emails).
  • Add CTAs to encourage the lead to take action before leaving your page.
  • Free plan- $0/month
  • Lite plan- $25/month
  • Premium plan- $65/month
  • Enterprise plan- You need to request a quote. 

4. LeadQuizzes


LeadQuizzes offers an interesting way of generating leads. It allows you to create quizzes to engage with your audience and understand them better. The answers that you receive from your leads can help you better segment and target your campaign. 

  • You can create your quiz without any coding requirement, easily drag and drop the elements, and it is done. 
  • You will also get an analysis that will help you learn about your prospects.
  • Advanced plan- $249 /month
  • Growth plan- $99 /month
  • Lite plan- $49 /month

5. SeedProd


SeedProd lets you create customized page layouts and WordPress plugins without any coding experience. If you feel stuck, you can access their pre-built templates to start designing a landing of your choice. 

  • All the pages are mobile-friendly and responsive. Your message will be viewed clearly on any screen or device. 
  • SeedProd helps to keep your landing pages spam-free by allowing submissions using ReCaptcha. 
  • You can have a preview of your landing page before making it live. 
  • Basic plan – $39.50/year
  • Plus plan – $99.50/year
  • Pro plan – $199.50/year
  • Elite plan – $239.60/year

6. Unbounce


Unbounce helps you create smart landing pages. The tool uses a conversational AI approach while creating a landing page. Making it smarter and more insightful.

  • You can design your landing page for any device.
  • Easily integrate it with Google Analytics, Zapeir, Facebook pixel, and more.
  • Launch plan – $90/month
  • Optimize plan – $135/month
  • Accelerate plan – $225/month

CRM tools

Below, you will find the list of CRM tools that will help you manage your contacts completely. Each CRM offers different features to optimize your campaign and make it more lead-driven.

7. HubSpot


HubSpot is a popular CRM tool for businesses. Using CRM software, you can easily manage your leads. They offer HubSpot sales as well as an easy-to-use platform for your sales team. 

  • You can track the emails sent using HubSpot. You instantly get notified when a lead opens your email. 
  • Automate your sales emails and add follow-ups to stay over the top of the conversations.
  • Free live chat feature to connect with the website visitor and offer solutions in real-time. 
  • Starter plan – $45/month
  • Professional plan – $450/month
  • Enterprise plan – $1,200/month

8. OnePageCRM

OnePageCRM - An action based CRM platform

OnePageCRM is an action-based CRM software that helps you grow sales through action and a focus-based approach. Using this approach, they want to make the sales process less chaotic and more actionable. 

  • Track your goals in the CRM to keep moving ahead with insightful data. 
  • You can store all the contact info in one place and further segment them based on their sales journey. 
  • Easily automate the tasks that take up your lot of time daily so you can focus on the important ones. 
  • Professional plan – $9.95/user/month
  • Business plan – $19.95/user/month

Email address finder tools

You can easily find your leads’ email addresses and other contact info using these tools.

9. allows you to find email addresses within seconds. You can get the email ids of prospects for any particular domain. You just need to type the domain, and the list will appear of the email ids attached to it. 

  • They offer an email verifier to check if the email is valid or not. 
  • You can save the information and directly integrate it into your CRM. 
  • integrates well with Salesforce, HubSpot, Zoho CRM, and Pipedrive.
  • Free – $0/month
  • Starter – $49/month
  • Growth – $99/month
  • Pro – $199/month
  • Business – $399/month

10. AeroLeads

Aeroleads- Find email ids and phone number

AeroLeads helps to find business and personal emails with the phone number of your lead. You can use various filters to get additional information from the huge database. 

  • Using their pro plugin, you can get 1000s of emails with a single click.
  • Easily transfer your data to your CRM software. 
  • Get a list of verified emails. Each list is verified in real-time before giving you the data. 
  • Take off plan – $49/month
  • Climb plan – $149/month
  • Cruise – $499/month
  • Enterprise – You need to request a quote

Other tools

11. Leadfeeder

Leedfeeder - Generate leads through site visitors

Leadfeeder is an interesting tool that gives you information about the companies that visited your website and tells you what they’re interested in. This way, you can connect with the visitors and turn them into customers by truly understanding their requirements. 

  • Easily filter out companies that don’t fit your target market and only focus on the valuable ones. 
  • Leadfeeder automatically removes bots, ISPs, and other unnecessary sources to provide you with a list of quality leads. 
  • Lite plan – €0/month
  • Premium plan – €79/month

12. Leadpages

LeadPages - lead generation tool

Leadpages help you connect with your leads using websites, landing pages, alert bars, and more. You can create visually compelling designs without any coding requirement.   

  • Get insights into each design to understand your leads carefully.
  • Create pop-ups, alert bars, checkout forms, lead gen forms, and more using the tool.
  • Pro plan – $74/month
  • Standard plan – $37/month

13. Sumo

Sumo- email capturing tool

Sumo is a free email capturing tool that helps you grow your website. You can instantly search for leads by typing in the URL or the company domain. 

  • You can install Sumo on WordPress, Shopify, and Google tag manager.
  • Free plan – $0/month
  • Pro plan – $49/month

14. LeadBoxer

LeadBoxer- Sales engagement solution

LeadBoxer is a Sales Enablement solution that lets you identify your most interested leads and chase them through your sales and marketing workflow.

  • Analyze your data to get insights into your lead’s behavior.
  • Integrate LeadBoxer to HubSpot, Marketo, Google Data Studio, and more.
  • Basic plan – €195/month
  • Premium plan – €495/month

15. RightHello

Righthello- B2B lead generation tool

RightHello is a B2B lead generation and data enrichment tool. You can find companies and their decision-makers and send them an email outreach using the tool.

  • Get more details about your prospect using advanced segmentation. Search using 10+ custom filters and 10+ search methods.
  • A/B test your emails to a different group of prospects and gaze at what works for you the best.
  •  Get verified data that doesn’t affect your email deliverability.
  • You will have to request a demo to get the pricing

16. Callpage

Callpage for lead generation

Callpage helps you to close more deals using a phone call. Whenever a prospect shows interest in your product/service and leaves their contact details.

The tool gives a callback within 28 seconds. You can instantly connect with your prospect without wasting time.

  • Callback any lead within 28 seconds 
  • You can create an enticing pop-up to encourage the leads to drop their contact details 
  • You can analyze your calls by listening to call recordings in your CRM 
  • Basic plan – $29/month
  • Professional plan – $159/month
  • Premium – $379/month
  • Custom plan – Need to request a quote

17. LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator helps you find the right target audience and companies from LinkedIn. You can find high-quality leads and get lead recommendations within the dashboard using its advanced search feature

  • You can keep track of leads and know if there are any new updates from their side.
  • Continuously engage with your lead through InMail messages and keep important information in your notes.
  • Core plan – $99.99/month
  • Advanced plan – $159.99/month
  • Advanced plus plan – You need to request a quotes

How to pick lead generation software?

You must remember a few things while picking the lead generation software. As your product is unique and quite different from others, you need to choose software that would work perfectly as per your requirement. 

So, before picking any tool, be it sales lead generation or B2B lead generation software, here are some points to consider.

  • Meets your requirement – The tool/software that you pick should be able to meet your requirement. If you are looking for an all-in-one dashboard, check if the software offers that or only a part of what you want.
  • Pocket friendly – It would be best to consider how much you are paying as per your requirement. You need to see that you don’t end up paying a lot for a few features or don’t overspend on features that you might not use. Look for a tool that has all the necessary features at a fair price.
  • Convenience & easy to use – The software/tool should not make it hard for you to navigate with the dashboard. You wouldn’t like to keep switching between tabs to do the easiest tasks. A good way to know if the tool is easy to use is to take a free trial.

Most of the software’s mentioned above offers a free trial, including Saleshandy. Take a 14-day trial now.


With this, we have come to the end of this blog, and we hope our list might have helped you know the best lead generation software currently across the internet. So, make the most of this list, and good luck with your lead generation.

Frequently Asked Questions (FAQs)

1. What is B2B lead generation?

B2B stands for business to business. B2B lead generation does not usually involve reaching out to the general public, unlike B2C lead generation. Because B2B contracts are longer and more expensive than most B2C contracts, B2B lead generation is usually more personalized and dedicated.

2. How do you generate leads automatically?

There are different ways to automate lead generation. Chat boxes, cold email sequences, and website usage notifications are a few examples. Despite being automated, they still generate valuable lead data for you.

3. Why do you need lead generation software?

With lead generation tools, you can attract the desired leads with minimal effort. Apart from that, using them, you will get better customer insight, improved qualified leads, and excellent marketing tactics.

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