20+ Best B2B Lead Generation Software & Tools (2023)

Are you looking for the best lead generation software to grow your sales?

If you’ve been investing a lot of time in manually prospecting, you already know that generating quality leads is not easy.

But with the right lead generation software at your disposal, you can significantly boost your lead generation efforts and results.

Unfortunately, there are dozens of lead generation software out there, which makes it challenging to identify the right one that aligns with your business.

The good news is, we’ve already done the heavy lifting for you and compiled a list of the 21+ best lead generation software and tools for you can consider.

At the end of this post, we have also revealed key factors to consider for identifying lead generation software that’s the best fit for your business.

Lead Generation Software & Tools for B2B : Table of Contents

• What is lead generation software?
• How to choose a lead generation software?
• Benefits of lead generation software
• Best lead generation software & tools
• Key Takeaway
• Frequently Asked Questions (FAQs)

What is lead generation software?

Lead generation software is a specialized tool designed to help businesses capture, nurture, and convert potential prospects into qualified leads.

These software solutions leverage various channels such as email, websites, landing pages, social media, email, etc. to capture leads and nurture them with targeted content, personalized messaging, and automated workflows.

In simple terms, it automates and streamlines the entire lead generation and lead distribution process, allowing you to identify and engage with individuals who have shown interest in your products or services.

How to choose a lead generation software that’s right for you?

B2B lead generation software is a huge category and every lead generation tool is different.

That means finding the right lead generation software for your particular business entirely depends on various factors such as scope, budget, target channels, and audience type to name a few.

But if you’re not sure how to identify the right B2B lead generation software, consider the following factors:

• Lead generation goals – Before looking at the lead generation software tools available in the market, assess your specific lead generation goals. In simple words, determine if you’re looking for lead prospecting & nurturing tool, CRM integration, lead insights, or any other functionalities.

• Features & functionalities – Next, create a list of features and functionalities that you’ll require to accomplish your lead generation goals. These features can include lead capture functionality, email marketing automation, landing page builders, etc.

• Scalability – Once you have a list of features, assess the scalability of each lead generation software you’re considering and ensure that the software accommodates your business growth without compromising performance.

• Pricing & Support – Pricing & support are factors, not just for lead generation software but for any software you’re planning to purchase. In this case, compare the pricing plans offered by different lead generation tools and see if their pricing aligns with your budget. Additionally, make sure to choose software that offers reliable customer support.

• Trial period – Finally, take full advantage of the trial period offered by B2B lead generation tools. Trial periods are incredibly helpful in identifying if the software meets your unique requirements. So, utilize the trial period to test the software’s features, usability, and compatibility with your business.

We, at Saleshandy, strongly believe in providing maximum value to our users. That’s why, we offer a 7-day free trial to everyone who is considering using our software for lead generation.

Benefits of lead generation software

Before we explore the best lead generation software and tools, let’s check out some key benefits of using one for your business.

• Automates lead generation – Manual lead generation methods like cold calling and mass emailing can be tedious and do not always yield desired results. This is where lead generation software comes to the rescue. It helps to simplify and automate the lead generation process, making it more efficient and less time-consuming.
  
  More importantly, it lets you create targeted campaigns, capture leads through multiple channels, and even automate follow-ups.

• Improve lead quality – Not all leads are equal, which is why it’s crucial to focus your efforts on leads that are most likely to convert into sales. Lead generation software helps you do exactly that. It helps to focus on high-quality leads by implementing lead scoring and qualification processes.
  
  This way, not only can you generate higher-quality leads but also optimize your marketing efforts, which can ultimately improve conversion rates & maximize ROI.

• Optimize campaign performance – In order to generate higher-quality leads, it’s essential to monitor and analyze the performance of your campaigns. Lead generation tools are equipped with robust features that let you track & measure key metrics like lead capture rates, conversion rates, cost per lead, and more.
  
  These insights can help to identify what’s working and what’s not so that you can data-driven decisions to optimize your campaigns.

• Boost your revenue – The ultimate goal of any business is to generate revenue, and lead generation software can play a pivotal role in achieving that objective. As explained earlier, lead generation software can help to direct your focus on highly-qualified leads, which shortens the sales cycle and closes deals faster. The result? – It significantly boosts revenue for your business.

Best lead generation software & tools

• Lead prospecting & outreach tools
• On-page lead generation software
• Customer Relationship Management (CRM) tools
• Email address finder tools
• Advertising & referral marketing tools
• Other B2B lead generation software tools

Lead prospecting & outreach tools

Lead prospecting and outreach tools are software solutions that can help manage outreach by organizing contact information, tracking interactions, and often automating communication processes such as emails.

Here are the top lead generation software tools for lead prospecting and outreach.

1. Saleshandy

Saleshandy is a leading B2B lead generation software that helps B2B SaaS, IT, and Digital Marketing Agencies set up automated email sequences to turn their prospects into qualified leads at scale.

With Saleshandy, you can easily capture new leads using its LinkedIn email finder Chrome extension – Saleshandy Connect.

Using the extension, you can directly add your prospects’ email addresses to your prospect lists as well as email sequences. This way, you can instantly begin your lead nurturing process.

A. Lead Prospecting

With the Saleshandy Connect Chrome extension, you can easily find verified email addresses of your prospects and generate leads from LinkedIn.

Furthermore, you can even connect our Chrome extension with various CRM software such as Hubspot, Zoho CRM, Pipedrive, and Freshsales to name a few.

For a detailed understanding, please watch the following video to learn how to use Saleshandy Connect.

As you just saw in the video, it’s pretty straightforward to extract the email addresses of your LinkedIn prospects and add them directly to your email sequence.

B. Lead Outreach & Nurturing

Once you’ve extracted and added the email addresses of your LinkedIn prospects, you can start sending cold emails using Saleshandy.

Saleshandy lets you send personalized cold email sequences with high email deliverability to make sure your emails land in the Primary inbox and get the attention your emails deserve.

To get started, you have to execute the following 4 steps.

Step 1 – Create your Saleshandy account and connect as many email accounts as you’d like.

Step 2 – Click on the ‘Sequence’ button from the left-side menu and start writing your cold email copy.

Step 3 – Next, extract your prospect’s email address from LinkedIn using the Saleshandy Connect Chrome extension and add it to your email sequence.

Step 4 – Now, simply activate your email sequence once it’s ready as shown in the screenshot below.

To make your email sequence highly effective, consider using the following Saleshandy features:

• Email Personalization – Personalizing your cold emails can significantly increase the chances of landing in the Primary inbox and getting a higher open rate.
  
  Using Saleshandy, you can personalize your cold emails at scale using the advanced mail merge feature. You can add merge tags like {{First name}}, {{Last name}}, {{Location}}, {{Phone number}}, and more in your subject line and email body.

• Spintax – Spintax lets you further personalize your cold emails. It allows you to create a unique variation of your email copy that helps you create diversified copies. You can simply add Spintax between words, sentences, or paragraphs within your email content.
  
  Here is a simple example: {spin} Hi, | Hello, | Good day, {endspin} {{First Name}}
  
  To assist with better personalization using merge tags and Spintax, Saleshandy gives a personalization score and a content guide to make improvements if needed.

• Sender’s Rotation (New Release) – Sender’s Rotation improves your deliverability by splitting the volume of your outreach amongst multiple accounts. Instead of one now you can connect up to 50 email accounts(for rotation) in Saleshandy and avoid spam filters.

• Auto follow-ups – Saleshandy allows you to add auto follow-up steps to close the deal. With Saleshandy, you can easily set up email follow-up steps and automate your complete follow-up cycle.
  
  Based on your lead’s response to your initial email, you can even make changes in your follow-up email.

• Sequence score (New Release) – The sequence score feature assigns a score to your email sequences based on their performance metrics. It analyzes factors like open rates, reply rates, and click-through rates to provide a quantifiable measure of the effectiveness of a sequence.
  
  As a result, it lets you gauge the success of your cold email campaigns and make data-driven decisions to optimize your outreach strategy.

• Sequence analytics report – Saleshandy provides you with a detailed analysis of your email sequence. It gives insights like open rate, reply rate, clicks on links, bounce rate, engagement tracking, etc.
  
  These insights help you understand your sequence effectiveness and plan the next one accordingly. They can also be used to run an A/B test to see what kind of approach captures your lead’s attention.

• Email scheduling – It is important to reach the lead’s inbox when they’re most likely to open it. Using Saleshandy, you can schedule your email sequence on a particular day, time, and time zone to reach their inbox when they’re most active.

Advanced Features

• Unified Inbox – Unified Inbox lets you manage all your replies from your email outreach campaign in one place. It allows you to stay organized while sending cold emails and responding to prospects on time.

• Email attachments – Saleshandy lets you attach multiple documents to your cold emails without jeopardizing email deliverability. Furthermore, you can even add attachments in different formats.

• Email ramp-up – Using this feature, you can gradually increase your daily sending limit and maintain a good sender reputation.

• Bounce guard – Saleshandy’s system automatically pauses your email sequence when it notices any chances of your emails getting bounced.

• Email health score – Your email health should be optimal for your email to have a good email deliverability rate. Saleshandy rates your email’s health score and offers you solutions to improve it as well.

Pros and Cons of Saleshandy:

Pros:

• Connect unlimited email accounts at no additional cost
• Automatically rotate email accounts for higher email deliverability
• Track your emails with a detailed analytics report
• Manage all email communications from a single inbox
• Set up an automated follow-up sequence
• Integration with popular ESPs like Gmail and Outlook
• A-Z Varients Testing capability
• Auto-pauses email campaigns if bounce rate surpasses a certain threshold
• Easily add an unsubscribe link
• Multi-user support for team collaboration

Cons:

• No free plan (7-day free trial available)
• Limited to email communication

Pricing Plans:

• Outreach Basic – $27/Month
  • Unlimited Email Accounts
  • Unlimited Email Warm-up
  • Basic Sender Rotation
  • Unified Inbox
  • 2,000 Total Prospects
  • 10,000 Monthly Emails
  • 2,500 Email Verification Credits

• Outreach Pro – $79/Month
  • Everything in Outreach Basic
  • Unlimited Team Members
  • Advanced Sender Rotation
  • Unified Inbox
  • 25,000 Total Prospects
  • 125,000 Monthly Emails
  • 10,000 Email Verification Credits

• Outreach Scale – $150/Month
  • Everything in Outreach Pro
  • 50,000 Total Prospects
  • 250,000 Monthly Emails
  • 25,000 Email Verification Credits
  • Priority Support

• Custom plan
  • Everything in Outreach Scale
  • Dedicated Success Manager
  • Customized Prospected Limits
  • Customized Monthly Emails
  • Customized Email Verification Credits

Customer reviews ⭐⭐⭐⭐ ⭐

• G2 – 4.7⭐/5 based on 500+ reviews
• Capterra – 4.5⭐/5 based on 100+ reviews

2. Woodpecker

Woodpecker is another lead prospecting and nurturing tool that helps businesses automate their email outreach process. It’s especially useful for sales teams, recruiters, and marketers, allowing them to send personalized, automated email campaigns while still maintaining a human touch.

The tool integrates with email accounts and CRM systems, ensuring that all communication is easily tracked and managed.

In addition, Woodpecker provides advanced personalization options to tailor each email to its recipient, making your outreach more effective.

Features:

• Email Campaign Automation – Woodpecker allows you to automate your email campaigns, scheduling emails and follow-ups for specific times, so you don’t need to manually send each one.

• Personalization Fields – This feature enables the customization of emails, so each one appears as though it was individually written for the recipient, thereby increasing engagement.

• Auto Follow-ups – If your initial email doesn’t get a response, Woodpecker can automatically send follow-up emails based on predefined rules, maximizing the chance of a reply.

• Bounce Rate Tracking – This feature lets you monitor the bounce rates of your email campaigns, providing insights into deliverability and helping you maintain a healthy sender reputation.

• Response Detection – This smart feature can detect replies and out-of-office messages, allowing you to understand recipient behavior and adjust your campaign accordingly.

Pros and Cons of Woodpecker:

Pros:

• Prospect list management tools
• Human-like sending algorithm to avoid spam filters
• Team collaboration features
• A/B Testing capabilities
• Integration with LinkedIn for extended outreach
• Advanced analytics and reporting tools

Cons:

• Requires learning curve to fully leverage features
• Dependency on email server deliverability rates
• User interface is relatively basic compared to some competitors
• Poor customer support availability
• Pricing might not be suitable for small businesses or startups

Pricing:

• Cold Email plan – $54 per month
• Agency plan – $59 per month
• Sales Assistant plan – $64 per month

Customer Ratings:

• G2 – 4.3⭐/5 based on 41 reviews
• Capterra – 4.6⭐/5 based on 31 reviews

On-page lead generation tools

On-page B2B lead generation tools help to generate leads through various channels including websites, landing pages, forms, surveys, and more.

Following tools are the best on-page lead generation tools currently out there.

3. OptinMonster

OptinMonster lets you create enticing popups, scrolls bars, exit-intend popups, floating bars, and more to convert the traffic into quality conversions. These visually attractive popups can be placed within your website, blog page, or page with a high number of visitors.

Apart from this, OptinMonster is also equipped with features like exit-intent technology, targeting rules, and A/B testing.

These features enable businesses to deliver personalized and highly targeted offers and messages to engage and entice visitors to provide their contact details.

Features:

• Customizable Opt-in Forms – Create visually appealing and brand-customized opt-in forms to capture visitor information.

• Exit-Intent Technology – Detect when a visitor is about to leave your website and trigger a targeted opt-in form to capture their attention.

• Advanced Targeting Rules – Display personalized opt-in forms based on factors like referral source, geolocation, or on-site behavior.

• A/B Testing – Test multiple variations of your opt-in forms to identify the most effective design and messaging.

• Page-Level Targeting – Show opt-in forms on specific pages or sections of your website to target relevant audiences.

• Analytics and Insights – Track key metrics like views, conversions, and conversion rates to analyze the performance of your opt-in forms.

Pros and Cons of OptinMonster:

Pros:

• Increased lead generation and email list growth
• Customizable and visually appealing opt-in forms
• A/B testing to optimize conversion rates
• Integration with popular email marketing platforms

Cons:

• High learning curve for setup and optimization
• Higher costs for advanced features and plans
• Limited design flexibility for certain form types
• Potential impact on website load speed
• Limited support for non-WordPress websites

Pricing:

• Basic plan – $9/month
• Plus plan – $19/month
• Pro plan – $29/month
• Growth plan – $49/month

Customer Ratings:

• G2 – 4.3⭐/5 based on 82 reviews
• Capterra – 4.3⭐/5 based on 69 reviews

4. Brevo (Formerly Sendinblue)

Brevo helps you create eye-catchy landing pages and sign-up forms to grow your contact list and have interested leads in hand. Using their drag-and-drop feature, you can create your landing page or the sign-up form in minutes.

With Brevo, you can create and manage landing pages, design and send personalized email campaigns, set up marketing automation workflows, and track the performance of your lead generation efforts.

It also offers intuitive tools for building contact lists, segmenting leads, and integrating with various lead capture forms on websites.

Features:

• Email Marketing – Design and send personalized email campaigns to engage leads and nurture them through the sales funnel.

• Landing Page Builder – Create visually appealing and optimized landing pages to capture leads and drive conversions.

• Marketing Automation – Set up automated workflows to deliver targeted messages and follow-ups based on lead behavior and triggers.

• Lead Management – Organize and segment leads effectively to personalize communication and deliver relevant content.

• Signup Forms – Easily create and embed customizable signup forms on websites to capture lead information.

Pros and Cons of Brevo:

Pros:

• A comprehensive set of marketing automation features
• User-friendly interface and intuitive tools
• Landing page builder for lead capture
• CRM integration

Cons:

• Limited template options for landing page designs
• Some features may require technical knowledge
• Automation workflows can be complex to set up for beginners
• Advanced features like A/B testing and SMS marketing are limited in lower-tier plans

Pricing:

• Free plan – $0/month
• Lite plan – $25/month
• Premium plan – $65/month
• Enterprise plan – You need to request a quote.

Customer Ratings:

• G2 – 4.5⭐/5 based on 615 reviews
• Capterra – 4.5⭐/5 based on 1,723 reviews

5. LeadQuizzes

LeadQuizzes offers an interesting way of generating leads. It allows you to create quizzes to engage with your audience and understand them better. The answers that you receive from your leads can help you better segment and target your campaign.

Using LeadQuizzes, you can engage your target audience, capture valuable lead information, and gain insights into their preferences and behaviors.

Besides this, the tool also offers a user-friendly interface and a range of customizable templates to design engaging quiz experiences.

Features:

• Interactive Quiz Creation – Easily create interactive quizzes and assessments to engage your audience and capture valuable lead information.

• Customizable Templates – Choose from a variety of customizable quiz templates to design visually appealing and engaging quiz experiences.

• Lead Capture Forms – Capture lead information seamlessly by integrating lead capture forms into your quizzes.

• Result Segmentation – Segment leads based on their quiz results to personalize follow-up communication and tailor marketing efforts.

Pros and Cons of LeadQuizzes:

Pros:

• User-friendly interface
• Customizable quiz templates
• Lead capture forms
• Result segmentation
• Integration with popular email marketing platforms
• Insights into audience preferences and behaviors

Cons:

• Limited design customization options
• Steep learning curve for beginners
• Average support response time

Customer Ratings:

• G2 – 2.5⭐/5 based on 2 reviews
• Capterra – 4.7⭐/5 based on 13 reviews

6. SeedProd

SeedProd lets you create customized page layouts and WordPress plugins without any coding experience. If you feel stuck, you can access their pre-built templates to start designing a landing of your choice.

SeedProd is mainly known for its maintenance mode and coming soon mode features, which are great for creating anticipation before a website or product launch.

Features:

• Drag-and-Drop Page Builder – This feature allows you to create and customize your pages easily without any coding knowledge, simply by dragging and dropping elements on the page.

• Pre-Made Templates – SeedProd provides a variety of ready-to-use templates for different types of landing pages, which can save time and provide inspiration for your design.

• Coming Soon Mode – Similar to Maintenance Mode, this feature lets you create a ‘Coming Soon’ page for your new website or upcoming features, helping build anticipation among your audience.

• Subscriber Management – SeedProd integrates with popular email marketing services, which allows for efficient subscriber management directly from the plugin.

• Built-in Contact Form – This feature helps to increase engagement by providing an easy way for your visitors to get in touch with you right from your landing page.

Pros and Cons of SeedProd:

Pros:

• SEO-friendly features
• Countdown timer functionality
• Integration with popular third-party apps and tools
• High-quality customer support
• Revision history option for easy page editing

Cons:

• Lack of more advanced design features
• Full functionality requires purchasing the premium plan
• You may find the pricing plans expensive
• Might be an overkill for simple websites

Pricing:

• Basic plan – $39.50/year
• Plus plan – $99.50/year
• Pro plan – $199.50/year
• Elite plan – $239.60/year

Customer Ratings:

• G2 – 4.5⭐/5 based on 3 reviews
• Capterra – No reviews

7. Unbounce

Unbounce is a robust landing page builder that’s designed to help you convert more visitors into leads, sales, and customers. It provides a drag-and-drop builder, making it easy to create and test custom landing pages without needing technical skills.

Unbounce offers over 100 customizable templates, dynamic text replacement for PPC campaigns, and A/B testing capabilities.

It integrates with popular marketing tools and platforms, allowing you to streamline your marketing efforts. Additionally, Unbounce prioritizes speed and mobile optimization, ensuring your pages perform well across devices.

Features:

Dynamic Text Replacement (DTR) – DTR is a feature that aligns the specific keywords used in your PPC ad campaigns with your landing page text, improving relevancy and increasing conversion rates.

A/B Testing – Unbounce lets you test different versions of your landing pages to see which one performs better and helps optimize conversion rates.

Templates – Unbounce offers over 100 customizable templates that can be used to create landing pages quickly and efficiently.

Popups and Sticky Bars – These are tools that can be added to your landing pages to drive conversions, such as encouraging email sign-ups or highlighting promotions.

AMP Support – Unbounce supports Accelerated Mobile Pages (AMP), ensuring your mobile pages load quickly and help reduce bounce rates.

Pros and Cons of Unbounce:

Pros:

• Popups and sticky bars functionality
• Detailed reporting and analytics
• High-quality landing pages optimized for speed
• Responsive and helpful customer support

Cons:

• Slightly higher pricing compared to some competitors
• The interface might be a bit complex for beginners
• No native email marketing integration
• Customization of forms can be a bit limited

Pricing:

• Launch plan – $90/month
• Optimize plan – $135/month
• Accelerate plan – $225/month

Customer Ratings:

• G2 – 4.4⭐/5 based on 353 reviews
• Capterra – 4.5⭐/5 based on 251 reviews

Customer relationship management (CRM) tools

A CRM (Customer Relationship Management) tool is a type of software that helps businesses manage their interactions with current and potential customers, improving customer service, and driving sales growth.

Below are the best CRM tools out in the market that you can consider for your business.

8. HubSpot

HubSpot is an all-in-one inbound marketing, sales, and service platform that helps businesses attract, engage, and delight customers. It offers a suite of tools, including a CRM, content management system (CMS), email marketing, social media management, and analytics.

HubSpot’s CRM is free and integrates seamlessly with the other tools, helping businesses manage customer relationships effectively.

Features:

• Contact Management – This feature allows you to keep track of all your customer interactions and activities in one place, helping to build and maintain strong relationships.

• Email Tracking and Notifications – With this feature, you can monitor when your emails are opened or clicked on, giving you real-time insights into your email performance.

• Pipeline Management – This provides a visual representation of your sales pipeline, allowing you to manage and track the progress of deals effectively.

• Meeting Scheduling – HubSpot CRM includes a meeting scheduling tool that syncs with your calendar and allows prospects to book meetings directly.

• Live Chat and Bots – This feature helps you interact with your customers in real-time, answer their queries quickly, and even automate responses with bots.

Pros and Cons of Hubspot CRM:

Pros:

• Free to use, with optional paid upgrades
• Comprehensive contact and lead management
• Excellent integration with HubSpot’s marketing and sales tools

Cons:

• Some advanced features only available in paid plans
• Limited customization options compared to some other CRMs
• Integrations with non-HubSpot applications can be complex
• High learning curve for understanding all features
• Higher pricing tiers can be expensive for smaller businesses

Pricing:

• Starter plan – $45/month
• Professional plan – $450/month
• Enterprise plan – $1,200/month

Customer Ratings:

• G2 – 4.4⭐/5 based on 10,427 reviews
• Capterra – 4.5⭐/5 based on 3,728 reviews

9. OnePageCRM

OnePageCRM is a simple and straightforward Customer Relationship Management (CRM) tool designed with a focus on sales.

Its primary concept is built around a “Next Action” methodology, which aims to keep the sales process moving forward by prompting users to set an action after each interaction.

OnePageCRM also allows easy management of contacts, deals, and tasks, and it integrates well with other commonly used applications.

Features:

• Next Action Sales Methodology – This unique feature ensures there’s always a next step associated with each contact, keeping your sales process moving forward.

• Contact Management – OnePageCRM allows for easy management and organization of contacts, enabling you to effectively handle customer relationships.

• Deal Management – This feature lets you track potential deals, manage sales pipelines, and view sales forecasts to help manage your sales strategy.

• Bulk Email Send & Templates – OnePageCRM allows you to send personalized bulk emails to contacts and offers email templates to save time.

Pros and Cons of OnePageCRM:

Pros:

• Ability to assign and manage tasks easily
• Strong customer support
• Custom fields for better contact management

Cons:

• Limited functionality compared to more comprehensive CRMs
• Advanced reporting and analytics features might be lacking
• No inbuilt email marketing feature
• Pricing can get high for larger teams

Pricing:

• Professional plan – $9.95/user/month
• Business plan – $19.95/user/month

Customer Ratings:

• G2 – 4.7⭐/5 based on 94 reviews
• Capterra – 4.8⭐/5 based on 61 reviews

Email address finder tools

Email address finder tools help users extract and validate email addresses for sales outreach or marketing purposes.

Let’s check out the top email address finder tools you can use for B2B lead generation.

10. Hunter.io

Hunter.io, formerly known as Email Hunter, is a popular online tool that helps users find and verify email addresses associated with a particular domain.

It can be used for outreach, sales, or marketing efforts to discover the email addresses of people working in a specific company.

In addition to email discovery, Hunter.io also offers email verification services to check the deliverability of email addresses.

Features:

• Email Finder – This feature allows you to find the email addresses associated with a particular domain, making it easier to connect with the right people in a business.

• Email Verifier – With this feature, you can check the deliverability of any email address, ensuring that your emails reach valid addresses.

• Domain Search – This allows you to find all the email addresses associated with a domain, which can be useful for prospecting and outreach.

• Bulk Tasks – Hunter.io enables bulk tasks, meaning you can perform large-scale searches or verifications at once, saving time and effort.

• Chrome Extension – The Hunter.io Chrome extension allows you to find and verify email addresses directly from your browser while browsing a website or LinkedIn profile.

Pros and Cons of Hunter.io:

Pros:

• Efficient email discovery and verification
• Offers a system for managing and organizing leads
• Provides a measure of the email server’s reliability
• High-speed email verification process
• API access for developers

Cons:

• Limited functionality beyond email searching and verification
• Accuracy of results can vary
• Free tier offers limited searches
• Dependence on publicly available data can limit results

Pricing:

• Free – $0/month
• Starter – $49/month
• Growth – $99/month
• Pro – $199/month
• Business – $399/month

Customer Ratings:

• G2 – 4.4⭐/5 based on 494 reviews
• Capterra – 4.6⭐/5 based on 588 reviews

11. AeroLeads

AeroLeads is a powerful web-based sales lead generation software that helps businesses find relevant leads with email addresses and phone numbers.

In simple words, it allows you to find information about your potential leads and their organizations, such as their job title, location, and industry.

AeroLeads integrates with LinkedIn and other platforms, allowing you to add prospects and their information directly into your lists.

Overall, This tool is well-suited for businesses looking to improve their outreach and lead generation efforts.

Features:

• Lead Generation – AeroLeads enables you to find and compile detailed contact information of potential leads, including their names, job titles, email addresses, and phone numbers.

• Chrome Extension – AeroLeads offers a Chrome extension that makes it easy to add leads from LinkedIn, AngelList, and other networks directly into your AeroLeads account.

• Prospect Search – This tool allows you to search for potential prospects based on different criteria, such as job title, location, industry, etc.

• Email Verification – AeroLeads verifies the email addresses of your leads to help ensure that your outreach efforts are not wasted on invalid email addresses.

• Bulk Data Extraction – This feature lets you extract a large volume of data in a single operation, which can save significant time and effort.

Pros and Cons of AeroLeads:

Pros:

• Powerful lead generation capabilities
• Useful Chrome extension for lead capture
• Easy data export in CSV or XLS formats
• Prospect search based on different criteria
• Frequent updates and feature additions

Cons:

• No native email sending feature
• Cost can be high for small businesses
• Some learning curve for maximizing the tool’s potential

Pricing:

• Take off plan – $49/month
• Climb plan – $149/month
• Cruise – $499/month
• Enterprise – You need to request a quote

Customer Ratings:

• G2 – 4.0⭐/5 based on 60 reviews
• Capterra – 4.5⭐/5 based on 37 reviews

Advertising & referral marketing tools

Advertising and referral marketing tools are software solutions used to promote products or services to new customers and incentivize existing customers to refer others.

Let’s explore the top advertising and referral marketing tools for B2B lead generation.

12. Google Ads

Google Ads is an online advertising platform that allows businesses to create and manage pay-per-click (PPC) advertising campaigns. It enables businesses to display their ads on Google search results pages, YouTube, and other Google partner websites.

With Google Ads, you can target specific keywords, demographics, and locations to reach your desired audience and drive website traffic, leads, and conversions. It provides detailed performance metrics and analytics to optimize campaign performance and maximize return on investment (ROI).

Features:

• Keyword Targeting – Google Ads allows businesses to target specific keywords relevant to their products or services, ensuring their ads appear in relevant search results.

• Ad Formats – It offers various ad formats such as text ads, display ads, video ads, shopping ads, and app promotion ads, providing flexibility to showcase products or services in different ways.

• Audience Targeting – Google Ads enables businesses to target specific demographics, interests, and behaviors to reach their desired audience effectively.

• Campaign Management – This feature allows businesses to create and manage multiple advertising campaigns, set budgets, adjust bids, and monitor performance.

• Conversion Tracking – Google Ads provides conversion tracking capabilities to measure and analyze the effectiveness of campaigns in driving desired actions, such as form submissions or purchases.

• Remarketing – Google Ads allows businesses to target users who have previously visited their website, providing an opportunity to re-engage and convert them.

Pros and Cons of Google Ads:

Pros:

• Wide reach and visibility on Google search results and partner websites
• Variety of ad formats and targeting options
• Flexible budget control and bid adjustments
• Detailed performance tracking and analytics
• Ability to reach a highly targeted audience

Cons:

• Steeper learning curve for beginners
• Competition can drive up advertising costs
• Continuous monitoring and optimization required for optimal results
• Ad visibility depends on bid competition and quality score
• Potential for click fraud or invalid clicks

Pricing:

• Pricing varies depending on your industry, campaign targeting, ad network, and quality score.
• The average cost-per-click (CPC) for Google Search and Google Display Network is $1-2 USD.
• However, the actual cost can easily range from $1,000 to $10,000 per month.

Customer Ratings:

• G2 – 4.3⭐/5 based on 1,866 reviews
• Capterra – 4.5⭐/5 based on 835 reviews

13. Facebook Ads

Facebook Ads is an online advertising platform that allows businesses to create and manage targeted ad campaigns on the Facebook and Instagram platforms. It offers various ad formats, including image ads, video ads, carousel ads, and more, to reach a wide audience.

With Facebook Ads, you can define their target audience based on demographics, interests, and behaviors, and track campaign performance through detailed analytics.

All in all, it’s a powerful tool to reach and engage with their target audience on social media.

Features:

• Ad Targeting – Facebook Ads enables businesses to target their ads based on various demographics, interests, and behaviors, ensuring they reach their desired audience.

• Ad Formats – It offers a range of ad formats such as image ads, video ads, carousel ads, and collection ads, providing flexibility in showcasing products or services.

• Custom Audiences – Facebook Ads allows businesses to create custom audiences based on their own customer data, such as email lists or website visitors, for more targeted advertising.

• Lookalike Audiences – This feature enables businesses to create audiences similar to their existing customers, reaching new users who share similar characteristics and behaviors.

• Campaign Management – Facebook Ads provides tools for creating and managing ad campaigns, setting budgets, and monitoring performance.

Pros and Cons of Facebook Ads:

Pros:

• Ability to reach highly specific niche audiences
• Powerful retargeting capabilities for re-engaging with past website visitors
• Integration with Facebook’s advanced demographic and interest data
• Access to detailed demographic insights on the target audience

Cons:

• Ad fatigue due to frequent exposure to ads on the platform
• Ad reach limitations for a certain niche or specific target audiences
• Potential for ad delivery issues due to strict ad policies and review process
• Concerns around ad fraud and click quality

Pricing:

• Just like Google Ads, the pricing of Facebook Ads depends on a variety of factors.

Customer Ratings:

• G2 – 4.2⭐/5 based on 1,315 reviews
• Capterra – 4.3⭐/5 based on 90 reviews

14. Referral Factory

Referral Factory is a tool that helps businesses create and manage referral programs to incentivize and encourage customer referrals.

Businesses can use this platform to design and customize referral campaigns, track referrals, and reward customers for successful referrals.

Referral Factory enables businesses to tap into the power of word-of-mouth marketing and leverage their existing customer base to generate new leads and customers.

Features:

• Referral Program Creation – Referral Factory allows businesses to create and customize referral programs tailored to their specific goals and incentives.

• Tracking and Analytics – This feature enables businesses to track and analyze referral activity, including the number of referrals, conversions, and overall program performance.

• Automated Referral Tracking – Referral Factory automates the tracking of referrals, ensuring accurate and seamless tracking of referrals made by customers.

• Rewards and Incentives – It provides the ability to set up rewards and incentives for both referrers and referred customers, encouraging participation and driving successful referrals.

• Customizable Branding – Referral Factory offers customization options to match the branding and design of the referral program with the business’s visual identity.

Pros and Cons of Referral Factory:

Pros:

• Easy sharing options for customers to refer friends via email, social media, or unique referral links
• Flexibility to create different types of referral programs
• A/B testing capabilities to optimize referral program performance
• Option to provide both online and offline referral capabilities for businesses with physical locations

Cons:

• Learning curve for setting up and configuring the tool
• Limited advanced customization options for program design
• Potential for referral program abuse or misuse
• Support and documentation may be limited compared to more established referral marketing tools
• Pricing may be expensive for smaller businesses

Pricing:

• Starter plan – $95 per month
• Basic plan – $200 per month
• Pro plan – $300 per month
• Enterprise plan – $1400 per month

Customer Ratings:

• G2 – 4.8⭐/5 based on 93 reviews
• Capterra – 4.9⭐/5 based on 97 reviews

15. CrewFire

CrewFire is a social media management tool designed specifically for managing and leveraging brand ambassadors or influencer networks.

It enables businesses to streamline communication, track performance, and incentivize their ambassadors to promote their brands on social media.

CrewFire provides a centralized platform to effectively engage and collaborate with brand advocates, maximizing their impact and amplifying brand reach across various social media platforms.

Features:

• Ambassador Management – CrewFire allows businesses to effectively manage their brand ambassadors or influencer networks, including onboarding, communication, and performance tracking.

• Content Sharing – This feature enables businesses to provide ambassadors with pre-approved content to share on their social media platforms, ensuring brand consistency and amplifying reach.

• Performance Tracking – CrewFire provides metrics and analytics to track the performance and impact of ambassadors’ social media activities, such as reach, engagement, and conversions.

• Incentive Programs – It offers tools to create and manage incentive programs for ambassadors, such as rewards, discounts, or exclusive perks, to motivate and encourage their active participation.

• Communication Hub – CrewFire provides a centralized communication platform where businesses can easily connect with and engage ambassadors, share updates, and foster a sense of community.

• Referral Tracking – CrewFire enables businesses to track and measure the success of referral activities initiated by ambassadors.

Pros and Cons of CrewFire:

Pros:

• Dedicated ambassador portal for easy access to resources and updates
• Gamification elements to encourage and reward ambassador engagement
• Integration with popular social media platforms for seamless sharing
• Collaboration features for ambassadors to connect and support each other
• Option to generate and share unique referral links for ambassadors

Cons:

• Limited customization options for the ambassador portal
• Potential challenges in scaling the program as the number of ambassadors grows
• Reliance on ambassadors to consistently create and share content
• Potential difficulty in attracting and retaining high-quality ambassadors

Pricing:

• Starter plan – $1,000 per month
• Growth plan – $2,000 per month
• Business plan – $4,000 per month

Customer Ratings:

• G2 – 4.5⭐/5 based on 2 reviews
• Capterra – 4.0⭐/5 based on 1 review

Other B2B lead generation software tools

If you want more options, we’ve got them as well.

Below, we’ve listed lead generation tools that are useful for various different purposes.

16. Leadfeeder

Leadfeeder is a web analytics tool that helps businesses identify and track website visitors who have not submitted any contact forms.

You can even integrate LeadFeeder with Google Analytics to uncover the companies that have visited your website, providing valuable information such as company name, location, and pages viewed.

Leadfeeder also offers email alerts and lead scoring, allowing you to prioritize and follow up with potential leads.

Overall, It is an effective tool for lead generation and identifying sales opportunities from website traffic.

Features:

• Visitor Identification – Leadfeeder identifies the companies that visit your website, even if they don’t submit any contact forms, providing valuable information on potential leads.

• Company Details – It provides detailed company information, including company name, location, and industry, helping you understand the profile of your website visitors.

• Page Tracking – Leadfeeder tracks the pages visited by each company, giving you insights into their interests and behavior on your website.

• Email Alerts – This feature sends email notifications whenever a potential lead from a target company visits your website, enabling timely follow-up and engagement.

• Lead Scoring – Leadfeeder assigns scores to leads based on their engagement with your website, helping you prioritize and focus on the most promising prospects.

Pros and Cons of LeadFeeder:

Pros:

• Identifies companies that visit your website
• Provides detailed company information and page tracking
• Email alerts for potential lead visits
• CRM integration for seamless lead management

Cons:

• Limited information on individual website visitors
• Lack of contact information for specific leads
• Advanced features available only in higher-priced plans
• Dependency on accurate and up-to-date IP data for visitor identification

Pricing:

• Lite plan – €0/month
• Premium plan – €79/month

Customer Ratings:

• G2 – 4.3⭐/5 based on 764 reviews
• Capterra – 4.2⭐/5 based on 108 reviews

17. Leadpages

Leadpages is a versatile landing page builder that helps businesses create high-converting landing pages, pop-ups, and alert bars without any coding knowledge.

It offers a user-friendly drag-and-drop interface, a wide range of customizable templates, and advanced features like A/B testing.

Leadpages also integrates seamlessly with email marketing services and other tools, making it a comprehensive solution for generating leads and driving conversions.

Features:

• Drag-and-Drop Builder – Leadpages provides a user-friendly interface that allows users to create and customize landing pages and other elements without coding.

• Template Library – Leadpages offers a wide selection of professionally designed templates that can be customized to fit your brand and campaign goals.

• Lead Capture Forms – Leadpages provides customizable forms that can be embedded on landing pages to capture visitor information and convert them into leads.

• Alert Bars and Pop-Ups – These features allow you to create attention-grabbing pop-ups and alert bars to engage visitors, promote special offers, or capture leads.

Pros and Cons of Leadpages:

Pros:

• Option to create and host webinars within Leadpages
• Extensive library of free stock images and icons
• Lead capture forms to capture visitor information
• Built-in analytics and reporting features

Cons:

• Lack of advanced marketing automation capabilities
• Limited SEO customization options for landing pages
• Inability to create multi-step forms or surveys
• Template designs can be somewhat limited

Pricing:

• Standard plan – $37/month
• Pro plan – $74/month

Customer Ratings:

• G2 – 4.3⭐/5 based on 209 reviews
• Capterra – 4.6⭐/5 based on 294 reviews

18. Sumo

Sumo is a suite of marketing tools designed to help businesses grow their website traffic, increase conversions, and build a loyal customer base. It offers a range of features such as email capture forms, social sharing buttons, heat maps, and customer behavior analytics.

Sumo’s tools are easy to implement on websites and provide valuable insights and functionalities to optimize marketing efforts.

It is a popular choice for businesses looking to enhance their online presence and improve their conversion rates.

Features:

• Email Capture Forms – Sumo provides customizable forms to capture visitor email addresses for building a subscriber list.

• Social Sharing Buttons – This feature allows visitors to easily share your content on popular social media platforms, increasing visibility and engagement.

• Heat Maps – Sumo’s heat maps provide visual representations of user activity on your website, helping you understand where visitors click and engage the most.

• Customer Behavior Analytics – Sumo tracks and analyzes user behavior, providing insights into how visitors interact with your site and enabling data-driven decision-making.

• Smart Bar – This feature creates a fixed bar at the top or bottom of the website, highlighting important messages, offers, or announcements.

Pros and Cons of Sumo:

Pros:

• Easy-to-use interface
• Variety of marketing tools in one platform
• Advanced targeting options for personalized campaigns
• Dedicated customer support and knowledge base
• Ability to create customizable share buttons

Cons:

• Limited design customization options for certain tools
• Limited options for advanced automation and workflows
• Occasional issues with the pop-up display on certain devices or browsers

Pricing:

• Free plan – $0/month
• Pro plan – $39/month

Customer Ratings:

• G2 – 4.1⭐/5 based on 54 reviews
• Capterra – 4.2⭐/5 based on 66 reviews

19. LeadBoxer

LeadBoxer is a lead generation and lead scoring tool that helps businesses identify and prioritize their website visitors based on their behavior and engagement. It tracks visitor activities, such as page views and clicks, and assigns scores to each lead based on their interactions.

LeadBoxer provides valuable insights into potential customers and integrates with other tools and platforms for seamless lead management.

It is an effective solution for businesses seeking to optimize their lead generation and sales processes.

Features:

• Lead Tracking – LeadBoxer tracks and monitors the activities of website visitors, capturing data such as page views, clicks, and time spent on the site.

• Lead Scoring – This feature assigns scores to leads based on their engagement and behavior, helping prioritize high-value leads.

• Visitor Identification – LeadBoxer identifies the companies and individuals visiting your website, providing details such as company name and location.

• Lead Segmentation – This feature allows you to categorize and segment leads based on various criteria, making it easier to tailor marketing efforts and messaging.

• Real-time Notifications – LeadBoxer sends real-time notifications and alerts for significant lead activities, allowing timely follow-ups and engagement.

Pros and Cons of LeadBoxer:

Pros:

• Customizable dashboards and reports
• Lead tracking and behavior monitoring
• Lead scoring for prioritization
• Visitor identification with company details
• Seamless integrations with CRM and other tools

Cons:

• Learning curve for setting up and utilizing all features effectively
• Advanced customization options may require technical expertise
• Some users may find the user interface less intuitive
• Occasional delays in data processing and updates

Pricing:

• Basic plan – €195/month
• Premium plan – €495/month

Customer Ratings:

• G2 – 4.0⭐/5 based on 2 reviews
• Capterra – 4.8⭐/5 based on 10 reviews

20. RightHello

RightHello is a sales and lead generation tool that helps businesses find and engage with potential customers. It offers services such as targeted lead generation, contact enrichment, and personalized outreach campaigns.

RightHello leverages data-driven strategies and automation to identify prospects, gather contact information, and assist with email outreach, making it a valuable tool for sales teams looking to expand their customer base.

Features:

• Lead Qualification and Scoring – RightHello helps prioritize leads by assessing their fit and engagement level, allowing for more focused and efficient sales efforts.

• Targeted Lead Generation – RightHello helps businesses identify and generate high-quality leads based on specific criteria and target audiences.

• Contact Enrichment – This feature enriches existing contact data with additional information such as job titles, social profiles, and company details, providing deeper insights into leads.

• Personalized Outreach Campaigns – RightHello enables users to create personalized email campaigns to engage with leads effectively, improving response rates and conversions.

• Automated Email Sequences – This feature allows for the creation and automation of email sequences, streamlining and scaling the outreach process.

Pros and Cons of RightHello:

Pros:

• Comprehensive lead research and profiling
• Ability to identify decision-makers and key contacts within target companies
• Offers additional services such as data cleaning and CRM consulting
• Responsive and helpful customer support
• Focus on personalized and human-like email outreach

Cons:

• Limited availability of industry-specific or niche targeting options
• Occasional inconsistencies or inaccuracies in contact data
• Advanced features may require technical knowledge or assistance
• Limited scalability for extremely large-scale lead generation needs

Pricing:

• You will have to request a demo to get the pricing

Customer Ratings:

• G2 – No reviews
• Capterra – 2.8⭐/5 based on 6 reviews

21. Callpage

Callpage is a tool that helps businesses increase their website conversions by offering instant callback capabilities. It provides a widget that prompts visitors to request a callback, connecting them with a sales representative in real time.

If you’re looking to enhance customer engagement and improve lead generation through phone calls, you can consider trying Callpage for your business.

Features:

• Instant Callbacks – Callpage offers a widget that enables visitors to request an immediate callback from a sales representative.

• Call Analytics – This feature provides detailed insights and analytics on call performance, including call duration, conversion rates, and more.

• Call Recording – Callpage allows businesses to record and store calls for quality assurance and training purposes.

• Customizable Call Widgets – Callpage offers customizable call widgets that can be tailored to match the branding and design of the website.

• Lead Generation Forms – Alongside the callback feature, Callpage provides lead generation forms to capture visitor information for follow-up.

• International Call Support – Callpage supports international calls, allowing businesses to connect with leads and customers from different countries.

Pros and Cons of Callpage:

Pros:

• Callback scheduling for convenience and better lead management
• Interactive voice response (IVR) for automated call routing
• Multi-language support for global customer engagement
• Call recording for legal compliance and dispute resolution
• Real-time notifications and alerts for missed calls or callback requests

Cons:

• Lack of advanced call analytics and reporting features
• Potential learning curve for configuring and optimizing call routing settings
• Compatibility issues with certain phone systems or VoIP providers

Pricing:

• Basic plan – $29/month
• Professional plan – $159/month
• Premium plan – $379/month
• Custom plan – Need to request a quote

Customer Ratings:

• G2 – 4.7⭐/5 based on 29 reviews
• Capterra – 4.5⭐/5 based on 41 reviews

22. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales prospecting and lead generation tool specifically designed for sales professionals. It provides advanced search and filtering capabilities to identify and target potential leads on LinkedIn.

Sales Navigator offers features such as lead recommendations, InMail messaging, and real-time insights to help build relationships and drive sales.

Features:

• Advanced Lead Search – Sales Navigator offers advanced search filters to find and target specific leads based on criteria such as industry, job title, location, and more.

• Lead Recommendations – This feature provides personalized lead recommendations based on your preferences and existing connections, helping you discover potential prospects.

• InMail Messaging – Sales Navigator allows you to send direct messages (InMail) to LinkedIn members, even if you’re not connected, enabling personalized and direct communication.

• Real-time Sales Insights – It provides real-time insights and updates on lead and account activities, such as job changes, company news, and social media engagement, helping you stay informed and relevant.

• Team Collaboration – This feature enables team members to collaborate and share leads, notes, and insights within the Sales Navigator platform, facilitating coordinated sales efforts.

Pros and Cons of LinkedIn Sales Navigator:

Pros:

• Advanced lead and account recommendations based on LinkedIn data
• Personalized lead recommendations based on preferences and connections
• Real-time sales insights to stay informed and relevant
• Insights on shared connections and mutual interests for personalized outreach

Cons:

• Limited functionality outside of the LinkedIn platform
• InMail response rates may vary depending on the recipient
• Pricing can be high for startups or small businesses

Pricing:

• Core plan – $99.99/month
• Advanced plan – $159.99/month
• Advanced Plus plan – You need to request a quote

Customer Ratings:

• G2 – 4.3⭐/5 based on 1,709 reviews
• Capterra – 4.5⭐/5 based on 116 reviews

Key Takeaway

Choosing the right lead generation software is a critical decision that can significantly impact your business’s success.

So, invest good amount of time in research, compare options thoroughly, and select a lead generation software that will aid you in achieving your lead generation goals and driving sales.

Frequently Asked Questions (FAQs)

1. What is B2B lead generation?

B2B lead generation is a process that focuses on targeting businesses, organizations, or decision-makers who may have a need or interest in your products or services. The goal of B2B lead generation is to find potential B2B customers and initiate & nurture relationships with them, eventually turning them into sales or partnerships.

2. What is B2B lead generation software?

B2B lead generation software is a specialized tool or platform designed to help businesses identify and capture potential leads or prospects in the business-to-business (B2B) space. This software automates various aspects of the lead generation process, streamlining and enhancing the efficiency of lead generation efforts.

3. How does lead generation software work?

Lead generation software works by automating and streamlining the process of identifying, capturing, and nurturing potential leads for businesses. This software utilizes a set of features such as lead capturing, lead qualification, and lead nurturing to enhance lead generation efforts.

4. How do you generate leads automatically?

There are plenty of lead generation tools you can use to capture and nurture leads without manual intervention such as cold emailing, paid advertising, lead capture forms, AI chatbots, referral programs, and more.