Cold Email Performance Backed by 100M+ Emails
Grab the cold email insights for 2026, based on real data, and not random surveys.
This report is based on 100+ million cold emails sent through live outbound campaigns across SaaS, agencies, and B2B services.
48.6%
Avg Open Rate
All industries combined
8.2%
Avg Response Rate
Personalized outbound sequences
0.38%
Unsubscribe Rate
Where replies peak before fatigue kicks in
Trusted by the top companies in the world
So... are your numbers good or bad?
Most teams don't know! They compare against screenshots, X threads, or advice from people who no longer send volume. We looked at millions of real campaigns and turned them into clear, usable benchmarks.
Bad emails just EXPOSED.
Cold email will keep winning in 2026
Our cold email 2025 benchmark report shows: What healthy outbound looks like today, Where most teams underperform, And what top performers do differently but consistently. No theory. No recycled tips. Just data.
What you'll read inside
Industry-Specific Benchmarks
Separate benchmarks for SaaS, Agencies, and B2B Services, so you're not comparing apples to averages.
Sequencing Patterns That Convert
The exact structure of high-performing sequences includes spacing, timing, and the number of touchpoints.
Subject Line Signals
What 2025 inboxes still react to, based on 2M+ subject lines that we have analyzed at scale.
Deliverability Shifts in 2025
How inbox placement changed after Google & Outlook updates and what patterns still survive.
Who Should Download this Report?
Sales & RevOps Leaders
Set KPIs using real market data, not inflated 'best case' numbers.
Founders & GTM Experts
Understand outbound economics before scaling headcount or spend.
Growth & Demand-Gen Teams
Spot where performance leaks happen: list quality, copy, or setup.
Access your free playbook: Find & Convert buyers with cold emails!
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Don't Wait for Revenue, Engineer It
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