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This report is based on 100+ million cold emails sent through live outbound campaigns across SaaS, agencies, and B2B services.
Most teams don’t know! They compare against screenshots, X threads, or advice from people who no longer send volume.
(All industries combined)
(Personalized outbound sequences)
(Where replies peak before fatigue kicks in)
Our cold email 2025 benchmark report shows:
Separate benchmarks for SaaS, Agencies, and B2B Services, so you’re not comparing apples to averages.
The exact structure of high-performing sequences includes spacing, timing, and the number of touchpoints.
What 2025 inboxes still react to, based on 2M+ subject lines that we have analyzed at scale.
How inbox placement changed after Google & Outlook updates and what patterns still survive.
Set KPIs using real market data, not inflated “best case” numbers.
Understand outbound economics before scaling headcount or spend.
Spot where performance leaks happen: list quality, copy, or setup.
Join 10,000+ teams using real outbound data to run predictable pipelines.
4.6 out of 5 on G2
