Email tracking is the process of monitoring how your emails perform once you’ve sent them.
It gives you visibility into whether your recipients have opened your email, clicked on the link you included, or replied back.
Email tracking works by adding special tracking pixels in your email messages that notify you whenever your recipients open your emails.
Today, the majority of businesses rely on email tracking to gauge the performance of their email campaigns. These tools also help you understand what kind of emails your target audience likes.
What Are Email Tracking Tools?
Email tracking tools allow you to know when your recipients have opened your emails or interacted with them.
If you’re using email as your primary channel for lead generation and sales outreach, email tracking tools can help you understand its effectiveness.
This, in turn, allows you to follow up with your prospects strategically based on how they have interacted with your emails.
Most email tracking software comes with a straightforward UI and can seamlessly integrate with the major email service providers (ESPs).
In addition, email tracking tools also come with numerous helpful features such as:
Link & attachment tracking
Detailed tracking reports
What Are the Benefits of Email Tracking Tools?
As we just saw, email tracking tools provide powerful data and insights to improve your cold outreach efforts.
But, that’s not all.
In this section, let’s take a look at all the benefits of email tracking tools.
Benefit #1 – Find Out Who Opened, Clicked, and Replied to Your Emails
Email tracking tools show you in real time when and who opened your emails, helping you identify how many prospects engage with them.
Moreover, monitoring email opens can help you figure out which emails resonate best with your prospects and find the best times to send emails for better open rates.
With click tracking, you can also see your most and least clicked links so that you can refine your email content accordingly.
Lastly, tracking your email replies also allows you to prioritize leads and segments that require more effective follow-up and nurturing.
Benefit #2 – Identify Promising Leads and Follow-Up Strategically
Detailed email metrics like open rate, click rate, and reply rate help you quantify email engagement.
This is extremely helpful because it lets you identify your most active and interested prospects so that you can send your follow-up emails accordingly. This, in turn, helps you move your prospects further along the sales funnel.
With these tools, you can also check deliverability metrics like bounce and unsubscribe rates to discover less engaged or inactive leads.
Based on this data, you can remove them from your email list and shift your focus more on promising leads rather than wasting efforts on disengaged prospects.
Benefit #3 – Refine Your Email Copy with A/B Testing
Last but not least, email tracking tools also enable you to perform A/B tests. This means you can send variations of your email to a small segment of your prospect list.
For example, you can test different subject lines, opening statements, call-to-actions (CTA), and more. The email tracking tool will help to discover which version resonates best with your prospects.
Based on this, you can double down on what’s working to improve the overall effectiveness of your email.
Plus, you can also consider A/B testing different send times as well as days to find out the best time to reach out to your target audience.
20 Best Email Tracking Tools to Measure Your Campaign Performance
Now that you’ve learned what email tracking tools are and their benefits, let us now look at the best ones currently on the market.
Saleshandy is a leading cold email software with detailed email tracking capabilities. It gives you cold email automation and tracking features in one solution, instead of juggling between two different tools.
With Saleshandy, you can set up an entire cold email sequence with auto follow-up emails to scale your outreach efforts. Plus, the tool also lets you track cold email opens, clicks, and replies within the platform.
This can help you measure how many prospects are engaging with your emails and adjust your follow-up strategy according to the responses.
Let’s take a quick look at Saleshandy’s key features to understand how it can take your cold emailing game to the next level.
Key Features of Saleshandy:
Merge Tags – With Merge Tags, you can automatically add your prospect’s first name, last name, company name, and other details to your emails.
Spintax – With Spintax, you can create multiple variations of the same text within an email. When you use this feature, each prospect receives a slightly different version.
Auto Follow-Up – The Auto Follow-Up feature automatically sends follow-up reminder emails to your prospects. This saves you time from having to manually track and send reminders yourself.
Sender Rotation – The Sender Rotation feature allows you to connect multiple email accounts and rotate them randomly when sending emails. This can prevent your emails from being flagged as spam since they are sent from different email accounts.
Sequence Score – Saleshandy gives you a Sequence Score to assess how effective your email sequences are based on three factors: Email Setup, Sequence Setup, and Email Copy. In this section, you can also find useful tips to improve your Sequence Score.
Unified Inbox – With the Unified Inbox, you can check all your replies from your email campaign in one place. This eliminates the need to check multiple inboxes to keep track of prospects’ responses.
A-Z Testing – The A-Z Testing feature lets you create 26 different versions of an email by substituting letters A-Z in parts of the content.
G2 – 4.6⭐/5 based on 500+ reviews
Capterra – 4.5⭐/5 based on 100+ reviews
Yesware is a sales engagement tool that lets you send automated emails with open, click, and reply tracking to see who engaged with your emails.
The tool gives you real-time as well as historical email statistics for both, individual emails as well as entire campaigns.
This helps you understand what kind of emails are performing well and what is the best time to send your emails.
Additionally, you can use templates and their scheduling features to improve email efficiency.
For example, you can create your own customizable email templates that can be reused easily. On the other hand, the email scheduling feature lets you send your emails at a convenient time without having to send them right away.
Key Features of Yesware:
Email tracking – You can track your emails to see opens, clicks, and replies. This helps you know if your emails are being read and engaged with.
Automated follow-ups – You can set up automated email follow-up sequences to engage non-responders and stay on top of their inboxes.
Meeting scheduler – Your prospects can book a meeting with you right via calendar links using the scheduling feature.
Customizable templates – You can customize plenty of email templates to fit your branding and outreach goals.
CRM integrations – You can integrate Yesware with Salesforce, Dynamics, HubSpot, and other CRMs to sync contacts and data.
Pros and Cons of Yesware:
You can get instant alerts when recipients open emails, allowing users to follow up timely.
You can track links within your emails to know which recipients are interested in.
You can track your email attachments and see when they are opened and engaged and by whom.
You can schedule your emails to be sent at a later time.
You can test different email versions to see which performs best.
Some users might not find it to be intuitive or user-friendly.
No inbox placement insights to see if emails are caught in spam.
Yesware might not accurately track all opens and clicks.
Pro – $15/month/user (billed annually)
Premium – $35/month/user (billed annually)
Enterprise – $65/month/user (billed annually)
G2 – 4.4/5⭐ (Based on 800 reviews)
Capterra – 4.3/5⭐ (Based on 175 reviews)
Mailtrack is a popular email-tracking Chrome extension for Gmail. What is unique about this tool is that it comes with the option to accurately track geolocations along with opens and clicks.
Like most other tools, you can get instant notifications on Mailtrack when recipients engage with your emails. Using this tool, you can also check detailed link analytics to find your most popular content.
If you primarily use Gmail and are looking for a simple, effective email tracking solution, Mailtrack is a good choice.
Key Features of Mailtrack:
Real-Time Alerts - Get real-time notifications when a recipient opens your emails.
Link Tracking - You can track when links inside the emails are clicked.
Daily Reports - With the daily email tracking reports, you can keep track of your email campaigns on a daily basis.
CRM Integration - It offers integration with some CRM tools like Salesforce and HubSpot to manage contacts and interactions.
Pros and Cons of Mailtrack:
It is easy to install and set up as a browser extension.
You get instant notifications when someone opens your email.
You can track when recipients click links within your emails.
It is intuitive and requires little to no learning curve.
It offers a free version, and its paid plans are reasonably priced.
It is limited to Gmail only.
The free version includes a Mailtrack.io signature in tracked emails, which can look unprofessional.
Limited options to customize notifications and reports.
Free Plan - $0/month
Pro Plan – $1.99/month
Advance Plan – $2.49/month
Team Plan - Request for a custom quote
G2 – 4.6/5⭐ (Based on 100+ reviews)
Capterra – 4.5/5⭐ (Based on 200+ reviews)
MySignature has been the most popular email signature generator for some time, but now a Gmail email tracker is added as part of a Pro Plus plan.
Key Features of MySignature:
Unlimited Tracking - MySignature does not limit the number of emails you can track. You can track as many emails as needed to keep your communication efficient and productive.
Secure and Private -MySignature prioritizes the security and privacy of your data. Email tracking is done in a secure and GDPR-compliant manner.
All-in-one solution - You don't need to set up and manage different tools. You'll get email signatures and Gmail email tracking.
Pros and Cons of MySignature:
Having email signatures and Gmail email tracking together.
A sleek browser extension that seamlessly integrates with your mailbox.
Instant notifications for actions with your sent emails.
Expanded email analytics accessible in your dashboard.
Available only for Gmail users
A free version is not offered.
Pro: $4/month for 1 user (billed annually)
Pro Plus: $6/month for 1 user (billed annually)
G2 – 4.7/5⭐ (Based on 100 reviews)
Trustpilot – 4.4/5⭐ (Based on 40+ reviews)
5. Email Analytics
Email Analytics is an online tool designed to provide insights and analytics regarding email usage and productivity. It is useful for managers and teams who want to monitor and analyze email activity, improve workflows, and boost productivity.
On Email Analytics, you can get real-time, customizable reports and dashboards. On it, you can check key metrics such as response times, top senders and recipients, and email traffic patterns.
You can integrate Email Analytics with different email platforms like Gmail and Microsoft Office 365 to extract data and formulate analytics.
In fact, the insights and data provided by Email Analytics can be crucial for businesses and individuals looking to optimize their email management strategies.
Key Features of Email Analytics:
Customizable Dashboards — You can customize their dashboards to focus on the most relevant metrics and KPIs for your needs.
Email Traffic Analytics — With this feature, you can get detailed insights into email traffic, including sent and received emails, which helps you better understand your email campaign performance.
Productivity Tracking — This feature allows you to monitor how much time is spent on email-related activities, which can help you identify areas for improvement and manage time more effectively.
Employee Monitoring — Using this feature, you can monitor employees' email activity to ensure productivity and proper time management within the team.
Real-Time Reporting — You can generate real-time reports and analytics on various metrics such as response times, top senders and recipients, email traffic by the hour of the day, and more.
Pros and Cons of Email Analytics:
Offers an intuitive and easy-to-navigate interface.
Provides comprehensive insights into email activities and usage patterns.
Offers real-time and accurate reports, allowing for immediate action and improvement.
Provides customizable dashboards
Complex data and insights can be overwhelming.
The availability of historical email data may be limited.
Their pricing plans may be expensive for businesses/individuals with a limited budget.
Email Analytics Pricing:
Monthly plan — $15/inbox per month
Annual plan — $13.5/inbox per month
G2 — 4.0/5⭐ (Based on 4 reviews)
Capterra — No reviews
6. Right Inbox
Right Inbox is another email-tracking Chrome extension for Gmail. It comes with many useful features like reminders, read receipts, and follow-ups.
Using this tool, you can also schedule emails so they reach the recipients when they are most likely to open them.
Plus, you also get open and click notifications when someone clicks or opens your emails.
Using this tool, you can know who opens your email, how often they click on the link, when they opened it, from what location, and on what device.
This comprehensive data helps you plan your follow-up emails strategically. Right Inbox is particularly helpful if you want to streamline your email-related workflows and enhance overall productivity within the Gmail platform.
Key Features of Right Inbox:
Email Tracking — You can see when your sent emails are opened and your prospects have clicked on any links you added inside your email.
Mail Merge — With the Mail merge feature, you can send personalized emails to multiple prospects.
Send Later — You can schedule emails to be sent at a future date and time and ensure that your emails are sent when your prospects are most likely to read them.
Reminders — This feature allows you to set up reminders for emails that need follow-ups and enables you to stay on top of your most important communications.
Sequences — You can schedule automated follow-up emails, which are stopped once a response is received.
Private Notes — You can add notes to their emails that are only visible to them. These notes are not visible to your prospects but can be referenced by you at any time you want.
Pros and Cons of Right Inbox:
Integrates directly into the Gmail interface.
Allows adding different email signatures.
Lets you schedule emails for future delivery.
Good customer support.
Just like Mailtrack, Right Inbox is also limited to Gmail.
The added features might clutter the Gmail interface for some users.
Does not offer mobile application support.
Right Inbox Pricing:
Free Plan — $0/month
Monthly Plan — $7.95/month
Yearly Plan — $ 5.95/month
G2 — 4.8/5⭐ (Based on 6 reviews)
Capterra — 4.1/5⭐ (Based on 14 reviews)
SalesBlink is a sales outreach tool with built-in email tracking capabilities. It enables you to see real-time opens, clicks and replies to gauge engagement.
It combines several functionalities to help with cold email outreach, lead generation, and follow-ups. Along with this, it offers several useful features like email finding, domain search, and task automation to streamline your sales process.
The goal of the platform is to simplify and accelerate the process of reaching out to prospects and converting them into customers. This helps in improving the overall sales strategy so you can generate more leads and sales for your business.
Key Features of SalesBlink:
Lead Finder — This helps you find potential customers by providing contact details like emails, allowing you to connect with people who might be interested in your products or services.
Domain Search — This lets you find the right people within a company by searching through domains, making it easier to connect with decision-makers.
Cold Emailing — This feature allows you to send emails to people who don’t know about your product yet, giving you a chance to introduce your business and make new customers.
Automated Follow-ups — You can automatically send follow-up messages to potential customers so they don’t forget about your product or service.
Email Tracking — You can check when someone opens your email or clicks on a link, giving you an idea of who might be interested.
Analytics — This provides data and insights about your outreach efforts, showing you what’s working and what needs improvement.
Pros and Cons of SalesBlink:
Automation of repetitive tasks allows you to focus more on selling.
Streamlines lead generation, which greatly reduces the time required to find new prospects.
Easy to manage contacts and interactions within the platform.
Supports outreach across different channels like email, social media, and phone calls.
The platform may offer limited customization options for outreach campaigns.
Some users might find the user interface less intuitive or user-friendly.
You may experience occasional downtime.
Growth — $25/month (when billed annually)
Scale — $79/month (when billed annually)
Business — $149/month (when billed annually)
G2 — 4.5/5⭐ (Based on 100+ reviews)
Capterra — 4.7/5⭐ (Based on 100+ reviews)
Snov.io is a sales automation tool that has built-in email tracking functionality. With Snov.io, you can track email opens, click, and interactions to see exactly how recipients are engaging with your emails in real time.
The tool captures invaluable performance metrics like open and click-through rates that you can segment to get a clear picture of what's working.
Snov.io enables you to set up targeted follow-up sequences based on email engagement data to convert more leads. It also provides productivity features like email templates, scheduling, and reminders to streamline your workflows.
One of the biggest benefits of Snov.io is the ability to integrate email tracking directly with your CRM to match recipient behavior back to lead records.
Key Features of Snov.io:
Email Finder — You can find emails using a person’s name and their domain, or company name.
Domain Search — You can find all email addresses related to a particular domain, which is helpful for finding multiple contacts within a single company.
Email Verifier — You can validate the email addresses of your prospects in real-time to ensure they are active and accurate, reducing bounce rates.
Email Sender — You can create and send personalized email campaigns with automated follow-ups, improving email outreach efficiency.
Email Tracker — You can get deep insights into your email opens and link clicks to measure campaign effectiveness and user engagement.
LinkedIn Integration — You can easily integrate Snov.io with your LinkedIn account to find emails directly from your prospects’ LinkedIn profiles.
Google Chrome Extension — Offers a Chrome extension to find and verify emails while browsing the web, making lead generation more convenient.
Pros and Cons of Snov.io:
Snov.io is user-friendly, making it easy for beginners to navigate and use.
It provides efficient list management tools for organizing and managing email lists effectively.
You can use advanced search filters to pinpoint leads that match specific criteria.
You can export data in various formats and to different locations, which makes data management convenient.
Snov.io is a versatile tool and can be effectively used by sales teams, marketers, recruiters, and others.
The email sender may lack advanced customization options for email campaigns.
Customer service response time is slower compared to other tools.
Pro — $75/month (5,000 credits | 10,000 email recipients)
Managed Service — Request for a custom quote
G2 — 4.5/5⭐ (Based on 250+ reviews)
Capterra — 4.5/5⭐ (Based on 200+ reviews)
9. Atomic Email Tracker
Atomic Email Tracker by Atompark Software provides real-time tracking alerts for opens, clicks, and links. It captures location information so you can optimize send times and outreach by region.
The interface makes it easy to quickly view opens, clicks, and unsubscribes for both individual emails and entire campaigns.
Atompark also allows you to custom templates and overlays to design polished, professional emails. The tool also allows exporting tracking data for further analysis.
Key Features of Atomic Email Tracker:
Open Rate Tracking — You can track how many of your prospects have opened your email and see essential insights into the effectiveness of your email campaign.
Click-Through Tracking — You can monitor which prospects clicked on links within your email and measure the engagement level of your campaigns.
Geographical Statistics — You can see where your emails are being opened, offering insights into the geographical distribution of the audience.
Device and Browser Tracking — You can also see which devices and browsers your prospects are using to open the emails.
Unsubscribe & Bounce Tracking — You can track the number of prospects who have unsubscribed or whose emails have bounced, which can help you maintain a cleaner, more effective mailing list.
Time-Based Tracking — You can see exactly when your prospects are opening your emails so that you can determine the best times to send emails and improve your open rates.
Conversion Tracking — You can track conversion events post-click and see insights into the overall effectiveness and ROI of your email campaigns.
Pros and Cons of Atomic Email Tracker:
The Atomic Email Tracker is user-friendly, making it simple for you to navigate and use.
The tool provides real-time analytics, helping users promptly assess the performance of their campaigns.
It offers detailed and customizable reports, allowing for in-depth analysis of email campaigns.
Allows you to create customizable reports based on various metrics.
Integration is mainly limited to Atomic products.
No free or trial version.
The initial setup process is complex.
Offers limited customization options in reporting and analytics.
Atomic Email Tracker Pricing:
Monthly plan — $12.30 USD
Yearly plan — $76.50 USD
G2 — 3.9/5⭐ (Based on 50+ reviews)
Capterra — 4.8/5⭐ (Based on 100+ reviews)
Mixmax is a productivity tool designed to enhance email and communication workflows, particularly for sales and customer success teams.
It also has its own Chrome extension that provides real-time notifications when recipients open or click your emails. In addition, MixMax also captures historical open and click rate data so you can spot trends over time.
A unique feature of MixMax is the ability to optimize send times using past data to boost open rates. Additionally, the tool also lets you create targeted follow-up sequences based on recipient email engagement and behavior.
Key Features of MixMax:
Email Tracking — You can track email opens, clicks, and replies, providing insights into recipient engagement.
Email Scheduling — You can schedule emails to be sent later and set up reminders, which can help in managing your communication effectively.
Meeting Scheduling — You can share your availability and allow your prospects to book meetings with one click.
Email Sequence — You can create automated, multi-stage email campaigns, allowing for more organized and effective email outreach.
Meeting Polls — You can insert meeting polls into your emails to allow your prospects to vote on preferred meeting times.
Pros and Cons of MixMax:
Mixmax offers tools like email scheduling and tracking which can significantly enhance user productivity.
It integrates smoothly with various platforms like Gmail and Salesforce, making it versatile.
Features like polls, surveys, and one-click scheduling improve interaction within emails.
The interface is intuitive and user-friendly.
Mixmax offers good customer support to assist users with their queries and issues.
MixMax might be a bit expensive, especially for small businesses.
The addition of various elements might clutter the email interface.
Setting up sequences and rules might be complex.
Free — $0/user per month
SMB — $29/user per month
Growth — $49/user per month
Growth + Salesforce — $69/user per month
Enterprise — Request for a custom quote
G2 — 4.6/5⭐ (Based on 1,200+ reviews)
Capterra — 4.6/5⭐ (Based on 200+ reviews)
11. Streak for Gmail
Streak is one of the most popular email tracking extensions for Gmail. It delivers instant notifications when a recipient engages with your email.
The tool shows you useful performance metrics for each email like open rate and click-through rate.
You also get historical data that can be segmented by recipient, campaign, and other factors to uncover optimization opportunities.
Overall, Streak's straightforward approach makes email tracking easy and accessible.
Key Features of Streak:
Email Tracking — Provides insights by showing when, where, and how often a recipient opens an email.
Pipeline Management — You can visualize and organize data in pipelines to manage projects, sales, hiring processes, and more right within Gmail.
Mail Merge — You can send personalized bulk emails with tracking and ensure smooth large-scale outreach without losing the personal touch.
Scheduling — You can schedule emails to be sent later and make sure the communication with your prospects happens at an appropriate time.
Reminders — Set reminders directly in Gmail to follow up on tasks or emails, ensuring nothing falls through the cracks.
Pros and Cons of Streak:
Streak integrates seamlessly with Gmail and eliminates the need to switch between applications.
The interface is intuitive and user-friendly, which makes it easy for you to manage tasks.
Streak’s email tracking helps you to monitor email opens and interactions efficiently.
Shared pipelines enhance collaboration and communication among team members.
The deep integration with other Google Workspace tools ensures a seamless workflow.
Streak is exclusively available for Gmail only.
Streak has limited CRM functionalities compared to some full-fledged solutions.
You may face occasional performance or slowness issues.
Free — $0/user per month
Solo — $15/user per month
Pro — $49/user per month
Pro+ — $69/user per month
Enterprise — $129/user per month
G2 — 4.5/5⭐ (Based on 200+ reviews)
Capterra — 4.5/5⭐ (Based on 450+ reviews)
Mailtag.io is an email tracking extension with highly accurate open and click tracking capabilities. It integrates seamlessly with Gmail and Outlook to provide accurate and real-time tracking of email opens, clicks, and interactions.
The tool enables you to see recipient locations so you can tailor outreach and send times based on geography. Mailtag.io also tracks the performance of specific links and attachments in your emails so you know which content resonates best with your audience.
Key Features of Mailtag.io:
Email Tracking — You can know exactly when your emails are opened and links are clicked, providing real-time notifications.
Link Tracking — You can track link clicks within their emails and assess prospect engagement effectively.
Email Scheduling — This enables you to schedule your emails to be sent at a later time or date, ensuring timely communication.
Automatic Follow-ups — You can automate follow-up emails when there is no response and improve the chances of receiving replies.
Chrome Extension — MailTag is available as a Chrome extension, allowing easy integration and use with web-based email services like Gmail.
Pros and Cons of Mailtag.io:
The intuitive interface allows you to easily navigate and use various features.
You instantly get notified when your emails are opened or links are clicked.
You get access to comprehensive analytics to refine your email strategies effectively.
The customizable templates help maintain professionalism and consistency in communication.
The combination of tracking, scheduling, and automated follow-ups streamlines email management workflow.
Being a Chrome extension limits its use to Chrome users only.
It is mainly designed for Gmail and cannot be used with other ESPs.
You might see glitches sometimes which can disrupt your email workflow.
Free Trial - $0/user per month (14 days)
Monthly Plan — $12.99/user per month
Yearly Plan — $9.99/user per month
G2 — 3.9/5⭐ (Based on 11 reviews)
Capterra — 3.7/5⭐ (Based on 20 reviews)
Respona is an email tracking platform built specifically for link-building and digital PR outreach campaigns. It provides the real-time behavioral data and automation needed to convert more cold leads.
The core capability Respona offers is real-time tracking of recipient actions including opens, clicks, and replies. As soon as a prospect engages with your cold email, you receive an alert to prioritize follow-up.
Respona also automatically triggers tailored email sequences based on these behaviors to nurture leads.
The tool closely tracks who clicks your links and how they interact with your content. These email stats show you exactly what is working well so that you can improve your future emails as well.
Key Features of Respona:
Email Tracking — This lets you track the delivery, open rates, and reply rates of their sent emails, allowing them to monitor the effectiveness and success of their outreach campaigns in real time.
Built-in Email Finder — You can find the right contact information for your outreach targets, which reduces the time you spend on research.
Content Research — You can research and find high-quality content relevant to your niche and improve your outreach effectiveness.
Blogger Outreach — You can use this feature to connect with bloggers and influencers in various industries and build effective relationships with them.
Automated Email Outreach — You can automate your email outreach campaigns with personalized and scheduled follow-ups to improve your response rates.
Personalization — The personalization features let you tailor your outreach emails to each prospect, making interactions more engaging and effective.
Pros and Cons of Respona:
Respona automates email outreach and saves you significant time and effort.
The content research feature helps you to find relevant and high-quality content efficiently.
AI-driven opportunity matching helps to find suitable outreach opportunities effectively.
Detailed performance analytics can refine your outreach strategies based on insights.
Respona offers effective campaign management tools for organizing multiple campaigns.
The pricing may be on the higher side for small businesses or individual users.
There may be limitations in customizing outreach campaigns to meet specific user needs.
The number of customizable templates available is limited.
Starter Plan — $197 per month (3 email accounts)
Unlimited Plan — $399 per month (unlimited email accounts)
G2 — 4.9/5⭐ (Based on 100+ reviews)
Capterra — 5/5⭐ (Based on 5 reviews)
14. Cirrus Insight
Cirrus Insight is a popular email tracking and productivity extension designed for Gmail and Outlook. It provides comprehensive email tracking and analytics combined with features to optimize workflows.
The tool delivers real-time notifications when email recipients open, click, or interact with tracked messages. This enables understanding engagement levels and prioritizing follow-ups accordingly.
Furthermore, it provides productivity features such as email scheduling, reminders, and templates to save time and ensure effective follow-up.
Key Features of Cirrus Insight:
Email Tracking — It allows you to receive real-time notifications when recipients open their emails or click on links, which helps to gauge engagement levels.
Salesforce Integration — Provides deep integration with Salesforce so that you can access and update your Salesforce records directly from your email inbox.
Calendar Synchronization — Syncs events between your calendar and Salesforce, ensuring that all meetings and schedules are consistent and up-to-date.
Email Campaigns — You can create and track email campaigns directly from their inbox.
Meeting Scheduling — Simplifies the scheduling of meetings by allowing recipients to book times directly from the email.
Pros and Cons of Cirrus Insight:
You can see insights into prospect behavior with real-time email and attachment tracking.
You can create, manage, and monitor email campaigns directly from your inbox.
Email templates speed up communication while ensuring consistency and professionalism.
The task management feature can help you stay organized directly from your inbox.
You can manage and visualize your sales pipeline effectively.
Automated reminders ensure you never miss out on crucial follow-ups.
CRM integration is limited to Salesforce only.
Limited customization options.
Tracking features might occasionally impact email deliverability.
Cirrus Insight Pricing:
Salesforce Sync — $10/user per month (when billed annually)
Pro — $21/user per month (when billed annually)
Expert — $29/user per month (when billed annually)
G2 — 4.2/5⭐ (Based on 1,400+ reviews)
Capterra — 4.1/5⭐ (Based on 100+ reviews)
15. HubSpot Email Tracking Software
HubSpot offers robust email tracking and analytics capabilities through its Sales Hub platform. The tool provides deep insights into recipient engagement through open, click, and link tracking.
When recipients open or interact with tracked emails, HubSpot delivers real-time notifications and visual cues right in your inbox. This enables you to better understand engagement levels at a glance.
Unlike most other email tracking software, HubSpot’s email tracking goes beyond opens and clicks to provide view-through tracking as well.
Using this tool, you can check how many recipients scrolled through your email content. Knowing scroll depth lets you identify where your prospects lose interest so you can improve email content layout and flow.
The best part? — The software integrates directly with HubSpot CRM, matching recipient engagement back to individual contact records. This provides a holistic view of prospects to inform follow-ups.
Key Features of HubSpot Email Tracking Software:
Email Tracking — Provides real-time notifications when an email is opened or clicked, which allows you to gauge recipient engagement and responsiveness.
Email Scheduling — you can schedule emails to be sent at a later time or date and optimize email delivery for your prospects in different time zones.
Email Templates — The tool offers customizable email templates to create consistent and professional emails quickly and efficiently.
Contact Insights — Provides insights into contact interactions to help you to tailor your communication strategies based on individual recipient behavior.
Inbox Integration — You can directly integrate HubSpot’s email tracking software in your inbox and its tracking features without leaving your email environment.
Pros and Cons of HubSpot Email Tracking Software:
HubSpot provides immediate notifications for email opens and clicks, which lets you gauge prospects’ interests promptly.
The software has a user-friendly interface that is easy to navigate and use.
Detailed performance analytics allows you to refine your email strategies based on data.
Automated follow-up sequences save time and increase the chances of receiving responses.
Tracking interactions with attached documents provides additional insights into recipient engagement.
The free version has limited features.
The use of tracking features may sometimes affect email deliverability.
The customization options are not extensive enough to meet every need.
HubSpot Sales Hub Pricing:
Free Tools — $0 per month
Starter — $18 per month (includes 2 users)
Professional — $450 per month (includes 5 users)
Note — We've shared pricing information of HubSpot's Sales Hub Platform because the email tracking software is included as part of this integrated platform.
G2 — 4.4/5⭐ (Based on 10,700+ reviews)
Capterra — 4.5/5⭐ (Based on 400+ reviews)
Autoklose is an AI-powered email tracking and engagement platform designed to help you boost your conversions from email campaigns. It provides robust behavioral tracking and automation capabilities.
The core functionality of Autoklose is real-time tracking of recipient actions including opens, clicks, replies, attachments downloads, and more.
Furthermore, Autoklose automatically triggers intelligent and personalized follow-up sequences based on these tracked behaviors using AI and machine learning. This nurtures engaged recipients to convert more leads.
Just like many email tracking tools, Autoklose integrates directly with email providers like Gmail to enable seamless tracking.
Key Features of Autoklose:
Email Campaigns — You can create, manage, and monitor personalized email campaigns with sequences and follow-ups.
Email Tracking & Analytics — Offers real-time email tracking and detailed analytics on email performance to measure engagement and refine strategies.
Lead Database — Provides access to a database of B2B leads and helps in finding and targeting prospects in various industries.
Template Library — Features a library of customizable email templates, making it easy to create professional and consistent emails.
Reporting — Provides comprehensive reports on campaign performance, allowing you to analyze results and make data-driven decisions.
Time Zone Adjustment — Automatically adjusts email send times according to the recipient’s time zone
Pros and Cons of Autoklose:
The user-friendly interface makes it easy to navigate and use the platform.
The ability to integrate with various CRMs and platforms enhances workflow.
Comprehensive reporting helps to make informed, data-driven decisions.
Time zone adjustments can help to optimize your email delivery times for prospects globally.
A/B testing features allow you to refine email content and strategies for better results.
The pricing may be on the higher side for smaller businesses.
Occasional glitches or issues may occur with some integrations.
The customization options for templates and campaigns might be insufficient.
Auto Kloser — $49.99/user per month
Advanced Kloser — $59.99/user per month
Accelerated Kloser — $89.99/user per month
G2 — 4.6/5⭐ (Based on 250+ reviews)
Capterra — 4.5/5⭐ (Based on 95 reviews)
Veloxy is a sales AI platform for Salesforce with comprehensive email tracking and analytics capabilities. It delivers powerful insights into recipient engagement through real-time behavior tracking.
Veloxy tracks useful email metrics like open rates, click-through rates, and link-level analytics over time. These metrics are helpful for measuring the impact of your email campaigns and highlighting optimization opportunities. Additionally, you can also access location information to tailor outreach by region.
Furthermore, the tool provides visual email performance analytics through intuitive dashboards. With this, you can easily filter and segment data by campaign, contact group, subject line, and more to uncover trends.
Key Features of Veloxy:
Salesforce Integration — Offers seamless integration with Salesforce that makes it easy for you to access and manage CRM data effortlessly.
Email Tracking — Provides real-time notifications when your prospects open your emails or click on links to gauge engagement and interest.
Geo Location Services — Utilizes geographic location data to provide insights into prospects and customer locations, aiding in territory management and planning.
AI-Powered Analytics — It gives you actionable insights through AI-powered analytics to optimize your sales strategies.
Lead Scoring — Employs AI to score leads based on their likelihood to convert to help you prioritize your outreach efforts.
Forecasting — Uses predictive analytics to provide sales forecasts, enabling users to make informed decisions and set realistic goals.
Pros and Cons of Veloxy:
You can get notified in real time about email opens and clicks.
AI-driven analytics provide actionable insights to optimize sales strategies effectively.
Veloxy offers user-friendly tools for visualizing and managing sales pipelines efficiently.
The ability to send personalized bulk emails improves outreach efficiency.
You can quickly create consistent, professional emails using customizable templates.
The customization options may not meet the specific needs of all users.
the AI-driven insights and lead scoring may not always be accurate.
The interface might seem complex or unintuitive.
Veloxy Lite — $25 per month (when billed annually)
Veloxy — $49 per month (when billed annually)
G2 — 4.7/5⭐ (Based on 200+ reviews)
Capterra — 4.9/5⭐ (Based on 200+ reviews)
Vocus.io is a full-stack email outreach platform that offers robust email tracking and analytics to optimize campaign performance.
The tool provides real-time notifications when your prospect opens, clicks, forwards, or interacts with your emails.
This can help you follow up with engaged prospects promptly and even track link clicks to see if your content resonates with them.
Overall, it’s a good tool that you can easily analyze trends across your campaigns, track growth over time, and compare metrics.
The platform integrates directly with email providers like Gmail for simplified tracking.
Key Features of Vocus.io:
Email Tracking — You can see when recipients read their emails or click on links, providing insights into engagement levels.
Mail Merge — You can send personalized bulk emails directly from Gmail, improve outreach efficiency, and maintain a personal touch.
Schedule Emails — You can schedule emails to be sent at a later time or date and optimize your email delivery for different time zones.
Attachment Tracking — Offers the ability to track when recipients open attachments, providing additional insights into engagement.
Auto Follow-ups — Automates follow-up emails, ensuring consistent communication and enhancing the chances of receiving a response.
Pros and Cons of Vocus.io:
Vocus.io provides real-time notifications when emails are opened, offering immediate insights.
Customizable templates facilitate quick and consistent email composition.
Performance analytics help in refining outreach strategies based on actual results.
Seamless CRM integrations enable smooth workflow management and data synchronization.
The meeting scheduler feature simplifies the booking process, enhancing overall productivity.
Vocus.io is limited to Gmail users, which may not suit organizations using other email providers.
Being a Chrome extension, it may not be accessible to users of other web browsers.
Customization options for templates and other features may not meet everyone’s needs.
Basic — $5 per month
Starter — $10 per month
Professional — $20 per month
G2 — 4.3/5⭐ (Based on 15 reviews)
Capterra — 4.3/5⭐ (Based on 12 reviews)
OpenedOrNot is an easy-to-use email tracking and analytics solution designed to provide insight into recipient engagement. Its key capability is real-time tracking of email opens and clicks.
The tool delivers instant notifications when a recipient opens or clicks on an email, enabling users to better understand engagement levels. OpenedorNot tracks email performance over time, capturing metrics like open and click-through rates.
You can leverage the location tracking functionality to see where your emails are being opened and clicked. This allows you to optimize send times and approaches based on geography.
Key Features of OpenedOrNot:
Email Open Tracking — Provides notifications when the recipient opens the email, allowing users to gauge the interest level of the recipient.
Link Click Tracking — Monitors when a recipient clicks a link within the email, offering insights into recipient engagement and interaction.
Simple Interface — Offers a user-friendly interface that is straightforward and easy to navigate, enabling users to access features effortlessly.
Real-Time Notifications — Sends immediate alerts when your prospects take action, which helps to send timely responses or follow-ups.
Performance Insights — Offers insights and analytics on email performance to help users understand their email outreach effectiveness.
Pros and Cons of OpenedOrNot:
You can see insightful tracking data on email opens and link clicks to understand your prospect engagement.
OpenedOrNot provides clear and concise analytics, making it easy to interpret the data.
The platform's user-friendly interface and functionalities allow you to focus more on strategizing and less on navigating the software.
The insights provided by the platform can help to refine their communication strategies for different prospects.
Real-time notifications lead to increased responsiveness to recipient actions and give opportunities to communicate more effectively.
OpenedOrNot may have fewer features compared to other comprehensive email tracking solutions.
Limited options are available for customization.
Customer support response time could be better.
Free Trial — offers 14-day free trial
Paid Plan — $14.99/user per month
G2 — 5/5⭐ (Based on 1 review)
Capterra — No reviews
Mailbutler is a popular email extension that combines email tracking capabilities with productivity features to streamline workflows.
The tool provides real-time tracking of opens, clicks, and interactions directly within Gmail. You can receive instant notifications when prospects engage with your emails to inform follow-up.
On the productivity side, Mailbutler has features like reminders, read receipts, and email scheduling to automate your follow-up emails. You can also use templates and signatures to design more effective email campaigns.
Plus, Mailbutler integrates directly with Gmail for seamless tracking and productivity optimization. The intuitive browser extension interface makes the features easily accessible.
Key Features of Mailbutler:
Email Tracking — This tells you when their emails have been opened and read, enabling them to gauge recipient engagement and interest.
Send Later — You can schedule emails to be sent at a later time or date and optimize the timing of email delivery.
Snooze and Reminder —This enables you to snooze emails and set reminders for better email prioritization and management.
Undo Send — Provides a grace period after sending an email so that you can recall your emails if needed.
Attachment Reminder — Automatically reminds you to attach files when phrases like “see attached” are detected in your email body and prevents forgetful mistakes.
Pros and Cons of Mailbutler:
Email Tracking and Contact Analytics provide valuable insights into recipient engagement.
With Task and Note Integration, you can better organize their activities and follow-ups.
Mailbutler offers an intuitive interface, making it easy to navigate and utilize the features.
Seamless integration with CRM platforms allows for efficient data management
New users may require some time to fully understand all the features.
Limited customization options for templates and other features.
Email Tracking — $4.95/user per month
Professional — $8.95/user per month
Smart — $14.95/user per month
Business — $32.95/user per month
G2 — 4.4/5⭐ (Based on 61 reviews)
Capterra — 4.8/5⭐ (Based on 86 reviews)
How to Choose An Email Tracking Tool
Selecting the right email tracking tool based on your needs is important to make sure you get the most value out of it.
Here are the key factors you can consider while choosing an email tracking tool:
1. Determine Your Email Tracking Needs
First things first, you need to determine exactly what email tracking features you need for your email campaigns.
Most email tracking software has options for
Tracking email opens and link clicks
Monitoring email deliverability
A/B testing capability
Historical data and detailed reporting
There are plenty of email tracking tools that offer more advanced features as well.
But before you sign up for them, determine if you need these advanced functions. Once you are clear about your needs, you can look for an appropriate email tracking tool accordingly.
2. Check Integration With Your ESP
Once you have created a list of email tracking tools that provide the above-mentioned features, the next thing you need to do is check which tools offer integration with your email service provider (ESP).
Doing this is extremely important because it can help to ensure seamless implementation, optimal performance, and usability for your chosen tool.
For example, if you’re using just Gmail and have no plans to use multiple ESPs for outreach, you should look for a tool that provides Gmail integration.
Alternatively, if you rather need email tracking software that lets you connect email accounts from multiple ESPs, you should list down tools that offer multiple ESP integrations.
3. Evaluate the Ease of Use
Another key factor to consider when choosing email tracking software is the ease of use.
You’re going to use this tool regularly so it’s crucial to make sure that the tool you choose has an easy-to-use interface.
Furthermore, you should be able to receive alerts and updates in real time. This inform you of email performance as it happens.
Past performance data, on the other hand, helps to see patterns over time and gives you insights to make better decisions based on this information.
4. Assess the Costs
When you are considering different email tracking tools, your budget and tool pricing are both important factors.
Different email tracking tools have different pricing models. Here are the most common pricing models for email tracking tools:
Monthly subscription fee
While making your choice, think about how many emails you send and receive. Based on that volume, calculate the expected cost and assess which pricing model suits your needs.
If you send a lot of emails, a tool that charges based on volume might end up being expensive, and a tool with a monthly fee might be a better deal.
In other words, you need to make sure that what you’re getting from the tool is worth what you’re paying.
If a tool is expensive but makes your work a lot easier and helps you achieve better results, it might be worth the cost. But if another cheaper or free tool can do the same things, then the expensive one might not be worth it.
What Are the Limitations of Email Tracking?
By now, you know that email tracking tools can be extremely useful to improve the performance of your email outreach campaigns. However, there are a couple of roadblocks that you may encounter with email tracking tools.
For starters, these tools don’t always provide 100% accurate data. If your recipients have email tracking blockers, your metrics will be incomplete, giving you an imprecise picture of your campaign performance.
This is because email tracking pixels are quite easy to block. In fact, there are even free tools like Ugly Email and Pixel Block that make it easy for anyone to block tracking pixels in incoming emails.
That means while using email tracking tools can give you helpful insights, it’s not recommended to rely solely on their data for analyzing engagement.
It’s Time to Start Tracking Your Email Performance!
And that wraps up our revised roundup of the top email tracking software for 2023! We hope you found a few promising options to explore as you analyze the tracking needs for your email tracking needs.
While these tools provide valuable data, remember that metrics only reveal part of the story.
So it’s crucial to make sure to look at tracking as one piece of the puzzle when evaluating campaign success and recipient engagement because no email tracking tool can capture the entire picture.
Now, it’s time for you to find the one that aligns best with your specific needs and goals.
1) Does email tracking still work?
Email tracking still works and is widely used by marketers, recruiters, sales, and business development professionals across the globe.
2) What is the benefit of email tracking?
The main benefit of email tracking is that you can get data on email open and click-through rates. This can help you understand recipient engagement and improve your email campaigns.
3) How do I know if an email has tracking?
There are plenty of tools like Ugly Email and Pixel Block that show if an incoming email is being tracked by the sender and even help to block the tracking pixels.
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